What happens when a former record label founder applies the logic of venture studios to celebrity brand building? In this episode, David Olusegun, founder of Creative Control Ventures, reveals how he’s transforming the way talent and culture converge to create purpose-driven consumer brands.

From his early career at Viacom to co-creating ventures with leading celebrities, David unpacks the frameworks behind turning influence into enduring business value. Expect insights on brand defensibility, scaling CPGs in a saturated market, and why authenticity—not virality—defines the next era of brand growth.

For founders and investors alike, this conversation redefines what it means to build a “celebrity brand” that lasts.

📍Timestamps:

00:02:00 From Viacom to Ventures

00:06:00 Startup Mindset in Music

00:14:00 The Fenty Effect

00:22:00 Purpose Meets Profitability

00:25:00 The Founder as Influencer

00:33:00 Scaling & Systems

00:35:00 Owning Your IP

00:38:00 Discovery in a Changing World

00:47:00 Global Expansion

00:50:00 Exit Strategy 101

00:56:00 Lessons from the Best

Youtube: https://youtu.be/y910TtcSbao

📌 Connect with David and Creative Control Ventures: https://www.creativecontrol.ventures/

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