Podcast
The Startup Story
Hosted by VATSAL SAFAYA · HI
This podcast is for anyone interested in learning more about startups. We will cover everything from the very basics, like what a startup is, to more advanced topics, like how to raise money and build a successful team.
We will interview experts from all over the startup world and share our experiences as entrepreneurs. We hope this podcast will help you learn everything you need to know to start your successful startup.
Join us every week as we explore the world of startups!
12episodes
Episodes
Newest firstAll episodes
Burn Rate and Burn Multiple
Oct 15, 202300:04:07Tap to summarizeBurn rate is the measure of net cash, a company lost in a period, usually a month. Burn = Expenses - Cash inflow Burn multiple is the ratio of revenue earned and the amount of money burned to earn that revenue.
Transcribe →Make it Viral - Viral Coefficient
Oct 13, 202300:02:38Tap to summarizeThe viral coefficient helps to quantify the extent to which a product reaches a maximum number of people by making minimum spending on marketing activities may be happening. Businesses often run referral campaigns to effect a high virality of the product and achieve a high virality coefficient.
Transcribe →Targeting Ads Optimally
Oct 8, 202300:04:56Tap to summarizeHere you will get to know how to get to your exact audiences.
Transcribe →Measuring Brand Marketing
Oct 6, 202300:01:30Tap to summarize“Half of my advertising spend is wasted, the trouble is, I don’t know which half.”
Transcribe →Branding and its impact on CAC
Oct 1, 202300:01:40Tap to summarizeHere we discuss the wholesome effects of branding on a startup.
Transcribe →Performance Marketing & CAC
Sep 29, 202300:03:09Tap to summarizePerformance marketing, though, is about selling your product or acquiring paid users. The metric which measures this “performance” is called the Return on Ad Spend or ROAS.
Transcribe →Customer Carrying Cost
Sep 24, 202300:01:44Tap to summarizeWhile CAC is the ad spent on acquiring a customer, there may be further costs incurred by the company to retain the customers over the duration they are associated with the brand.
Transcribe →Paid to Organic Ratio
Sep 22, 202300:01:34Tap to summarizeIt is a specific ratio that determines how many people have been onboarded to the platform organically.
Transcribe →Blended CAC
Sep 17, 202300:02:37Tap to summarizeHere we have discussed how the actual CAC is calculated for startups. Considering all the marketing channels. let’s say 10,00,000 users saw the ad, 10% of those users, i.e., 1,00,000 users clicked on the ad. A further 20% or 20,000 users checked out the product and registered on it. With an ad spend of ₹2,00,000, the product acquired 20,000 new customers. So, CAC for Facebook ads = ₹2,00,000 / 20,000 = ₹10. Similarly, you can calculate the CAC for. Instagram & Google ads. Blended CAC = total spend on user acquisition across channels/total users acquired from all the channels.
Transcribe →Cashback Under CAC
Sep 15, 202300:02:59Tap to summarizeCashback is a trendy way to attract new users. Companies understand that the average Indian customer loves freebies. From a fairly business perspective, cashback is similar to a discount. But they too are subject to interpretation and depend on their source.
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