The Stash Cast

Inside the Spotlight Strategy: Logan Freeman’s Formula for Deal-Making at Scale

Dec 1900:53:44Tap to summarize

In this episode of The Stash Cast, Logan Freeman shares how he’s redefining the way commercial real estate deals get done. With over $400M in transactions, Logan is not just a broker—he’s a marketer, operator, and elite performer. He breaks down his innovative “Spotlight Strategy” for launching deals like product campaigns, using omnichannel marketing, AI tools, and transparency to generate maximum exposure and drive results.We also dig into how Logan manages a diverse portfolio of multifamily, retail, industrial, and boutique short-term rentals, why he believes the CRE thaw is finally here, and how he designs his days around $10,000/hour tasks, cold plunges, and asymmetrical bets.This is a masterclass in modern brokerage, mindset, and maximizing efficiency in both life and business.Key takeaways:* How to launch a CRE deal like a tech product* The role of AI and data in cutting through information overload* Managing STRs at scale without sacrificing guest experience* Tracking high-leverage KPIs for CRE success* Building daily systems to win long-term This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit thestashcast.substack.com/subscribe

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From Basement Builds to Startup MVPs: How Apsis Lab Helps Founders Launch Smarter

Dec 1200:47:01Tap to summarize

In this episode of The Stash Cast, we sit down with Wyatt, founder of Apsis Labs, a dev shop built for startup founders navigating the early stages of building their product.Wyatt shares the story of how Apsis Labs started from a simple idea between friends and grew into a trusted partner for startups in PropTech, HealthTech, and regulated industries. We dig into:* Why non-technical founders often waste time and money on the wrong tech* The limitations of AI tools and offshore development* What makes a great product partner in the early stages* How long-term relationships and founder-fit drive better outcomesWhether you’re building your first MVP or figuring out product-market fit, this episode will give you clarity on how to launch the right way—with the right people.🔗 Learn more about Apsis Labs: https://www.apsislabs.com🎧 More episodes at: https://www.thestashcast.com This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit thestashcast.substack.com/subscribe

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Startups, Screwups & Second Chances: Vidar Hokstad on Building Tech, Breaking Rules, and Beating Burnout

Dec 500:54:55Tap to summarize

Vidar Hokstad is a Norwegian technologist, entrepreneur, and DevOps consultant with over 30 years of hands-on startup experience. From launching one of Norway’s first internet service providers at 19 to building tablet computers years before the iPad, Vidar has been at the forefront of tech innovation — and has the scars to prove it.In this candid conversation, Vidar shares hard-earned lessons from bootstrapping companies, enduring legal battles, navigating venture capital, scaling too early, and getting diluted to near zero. We also explore the myths around “8-figure exits,” why founders often miss the bigger picture, and why he’s now focused on building leaner, more resilient startups.Vidar offers a rare inside look at the transition from founder to funder, the evolving role of AI in engineering, and how DevOps and automation are transforming how tech businesses scale. Whether you’re launching your first startup or leading your fifth, this episode is full of real insights for the long game. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit thestashcast.substack.com/subscribe

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From War Zones to Wisdom: Rob Greene’s Global Journey to Heal PTSD and Redefine Leadership

Nov 2100:56:37Tap to summarize

What happens when the systems meant to save you… fail you?After serving in the U.S. Navy, Rob Greene came home with invisible wounds—and no clear path to healing. When the VA told him to “fill out a form and wait 8 months,” Rob took an unconventional route: he sold everything, left the Western world, and set off to rebuild his life—mentally, physically, and spiritually.From building an eco-village in the jungles of the Philippines with Indigenous tribes…To studying yoga with Hindu monks in India…To getting his ego shattered by a Shaolin master in China…To joining spearfishermen during the pandemic and mastering breath control…Rob’s story is equal parts wild, humbling, and deeply human.But this episode isn’t just about adventure—it’s a raw exploration of PTSD, trauma, emotional intelligence, and how leaders make better decisions when they heal the parts of themselves they’ve been taught to hide.Rob now shares these lessons through his platform Unfiltered Wisdom, helping founders, leaders, and high performers turn emotional injury into strength. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit thestashcast.substack.com/subscribe

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Revving Up Multifamily: Peter Roisman on Why Leasing is the Industry’s Untapped Goldmine

Nov 700:47:33Tap to summarize

What if the secret to stabilizing your multifamily property wasn’t your capital stack or CapEx—but your leasing team?In this episode of The Stash Cast, Peter Roisman, serial entrepreneur and co-founder of Rev Leasing, takes us on a journey from golf courses and sports agencies to PropTech innovation. We dive deep into the real drivers of NOI, the myths of self-leasing properties, and why leasing professionals are the most underappreciated asset in real estate.Peter shares how Rev Leasing evolved from a boots-on-the-ground staffing company into a cutting-edge training and assessment platform built to transform underperforming leasing teams into revenue-generating powerhouses.We cover:* Why leasing professionals are the “tip of the spear”* The three Ps of leasing success: Person, Process, and Property* Why turnover kills revenue—and how to fix it* The biggest myths about leasing in the age of AI* Tactical ways operators and brokers can unlock more value* Peter’s entrepreneurial lessons from failure, mentorship, and CrossFitIf you own, operate, manage, or broker multifamily assets, this one’s a must-listen.🌐 Learn more: revleasing.com This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit thestashcast.substack.com/subscribe

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From Zero to 200 Million Views: Ethan Hochberg on Scaling Content, AI Marketing, and Staying Scrappy

Oct 1000:44:03Tap to summarize

In this episode of The Stash Cast, Ethan Hochberg, co-founder of Marketing Guys, breaks down how he and his partner went from tweeting about AI for fun to building a full-blown growth agency for tech brands — all powered by content, community, and grit.We talk about:* How Ethan built a 200M+ view content engine on Twitter/X* The myth of "hacking the algorithm" and why distribution beats content* Turning inbound traction into a real business (and real revenue)* Why small teams are more dangerous than big orgs* How to sell services without spamming* What most AI founders miss about marketing* The future of work, automation, and how AI could humble America* Why the best-performing content often looks like you're not trying to sellWhether you're in AI, content, or just building from scratch — Ethan’s story is a masterclass in starting lean, staying curious, and playing the long game. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit thestashcast.substack.com/subscribe

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Macro Moves & Market Mindset: Joseph's Vision for Democratizing Investing with Allio Capital

Oct 300:53:57Tap to summarize

In this episode of The StashCast, Joseph—co-founder of Allio Capital—joins the show to break down the evolution of investing from Wall Street to the living room. Joseph shares how his experience navigating financial institutions, geopolitical shocks, and macroeconomic cycles led him to build Allio Capital: a macro-investing platform designed to empower retail investors with institutional-grade tools.We talk about:* What macro investing actually is (and why it matters now more than ever)* The difference between speculation and real investment strategy* How retail investors are being gamified by trading apps* The rise (and limits) of AI in wealth management* A sobering but insightful forecast of global economics, de-dollarization, and America’s role in the next era of power* What it takes mentally and emotionally to launch a startup in uncertain timesFrom building against the backdrop of a declining empire to rethinking the future of financial advice, this conversation goes deep on money, mindset, and modern markets. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit thestashcast.substack.com/subscribe

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Ashborne: Dr. John A. King on Trauma, Identity, and the Relentless Pursuit of Purpose

Sep 2600:46:45Tap to summarize

In one of the most vulnerable and powerful episodes of The Stash Cast, I sit down again with Dr. John A. King — speaker, poet, trauma recovery expert, and founder of the Phoenix Collective — to explore what it truly means to rebuild a life from the ashes.Dr. King shares how he survived childhood trafficking, reconnected with his Indigenous Australian roots in his 60s, and found the courage to embrace his identity as a writer and mentor. We dive into the power of inner alignment, redefining masculinity, and how to pursue your “next hill” with purpose after loss, reinvention, and years of silence.This episode is a masterclass in grit, healing, and the discipline to show up when no one’s watching. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit thestashcast.substack.com/subscribe

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S2 EP 15: Inside the Mind of a Multifamily Brokerage Leader | The Stash Cast feat. Lee Kiser

Jun 400:50:18Tap to summarize

🎙️ Stash Cast with Lee Kiser | Inside the Mind of a Multifamily Brokerage Leader 🏢In this episode of Stash Cast, we sit down with Lee Kiser, Co-Founder, Principal, and Managing Broker at Kiser Group, for a wide-ranging, candid conversation about the evolution of multifamily real estate, building a values-based brokerage, and where the industry is headed.Lee shares his journey from founding a boutique real estate firm in Chicago with his wife to expanding across multiple states—including Illinois, Indiana, Wisconsin, Michigan, and Ohio—with a new office in Minneapolis. With nearly three decades in the industry, Lee dives deep into what it really takes to build trust, outwork the competition, and lead with integrity in a notoriously cutthroat market.Whether you're a broker, investor, or entrepreneur, this episode offers a rare behind-the-scenes look at what separates lasting success from fleeting wins in real estate.🔍 Key Insights:* Culture is Everything: Kiser Group was built on a strict “no-jerk” policy—prioritizing collaboration, transparency, and mutual respect across all hires.* Client-First Mentality: Putting the client's interests above all else—even if it means walking away from a deal—creates loyalty that lasts decades.* Market Differentiation: In Chicago, mid-market firms like Kiser Group outperform larger national names through niche specialization and hyper-local knowledge.* Architectural Intelligence: Understanding physical property characteristics (like vintage plumbing or “four-plus-one” construction) can reveal hidden risks and opportunities during underwriting.* Tech + Grit = Advantage: While larger firms may offer scale, smaller firms like Kiser Group bring relentless hustle, sharper analysis, and a personal touch.* Future of Brokerage: AI, machine learning, and blockchain will transform real estate—but not replace the human insight, empathy, and nuance required in high-stakes deals.✅ Takeaways:* Don’t Compromise on Principles: Clear values like “clients first” and “no egos” provide the foundation for lasting success in any brokerage firm.* Avoid the Off-Market Hype: Deals without transparency often come with higher risks and less value. True market pricing comes from real competition.* Data is Power: Tracking every interaction, lead, and conversion sharpens strategy and improves outcomes—for both clients and brokers.* Train Like You Mean It: Kiser Group’s training library includes thousands of hours of customized videos and resources, tailored to each agent’s market and role.* Growth Should Be Purposeful: Expansion isn’t about size—it’s about bringing the right platform to the right talent in the right markets.* Adapt or Fade: While real estate is still about people, the most successful firms will be the ones that evolve with technology—without losing their human edge.📌 Whether you're breaking into the industry or refining your edge, this episode will challenge, educate, and inspire you.👀 Watch now and gain timeless insight from one of the Midwest’s most respected real estate leaders. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit thestashcast.substack.com/subscribe

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S2 EP 14: Cracking the Code of Real Estate Growth | The Stash Cast with John Wijtenburg

May 28, 202500:47:52Tap to summarize

In this insightful episode of Stash Cast, host Stash sits down with John Wijtenburg to unpack his journey through the financial crisis, commercial real estate, and building scalable businesses. John shares hard-earned wisdom from scaling an eight-property hotel portfolio to now helping real estate entrepreneurs break past growth ceilings. Whether you're in hospitality or any investment-focused business, John’s approach to systems, strategy, and mindset offers game-changing insights. ✅ Key Takeaways: 💼 How John transitioned from residential real estate to commercial and hotel investing. 📈 What it's like building a hotel portfolio from scratch—while navigating market shifts. 📊 The operational intensity of hotels vs. other real estate asset classes. 🛠️ Why systems, SOPs, and execution frameworks are critical to scaling past 5–8 properties. 🧱 Why most founders need to shift from “being the business” to building the business. 🌎 How John built a 30-person offshore team to manage HR, compliance, legal, and more. 💬 The value of daily huddles and two-week sprints to create engagement in remote teams. 💡 Insights: 🧠 Vision → Strategy → Execution: Success starts with clarity of vision, which drives team alignment and operational decisions. 🔍 Double Diamond Framework: Avoid chasing shiny tools—solve real problems by first identifying root causes, then tailoring solutions. ⚙️ Use content as leverage: Beyond capital and code, content attracts talent, defines culture, and communicates your values. 🏨 Hotels are operating businesses first: Investors often underestimate how fast the cycle time is—and how fast things can go wrong. 📉 Don’t let your underwriting become gospel: Annual strategy resets lead to smarter, more adaptive operations. 🌐 AI, automation, and remote talent can transform productivity—if paired with the right culture and cadence. 🔥 Burnout is common at every level: Even $1B+ portfolios can fail if leaders don’t build systems that reduce decision fatigue. 💬 Whether you're a student, young professional, or someone just starting your wealth journey, John's candid insights and personal stories offer a refreshing and grounded perspective on finance. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit thestashcast.substack.com/subscribe

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All episodes

Inside the Spotlight Strategy: Logan Freeman’s Formula for Deal-Making at Scale

From Basement Builds to Startup MVPs: How Apsis Lab Helps Founders Launch Smarter

Startups, Screwups & Second Chances: Vidar Hokstad on Building Tech, Breaking Rules, and Beating Burnout

From War Zones to Wisdom: Rob Greene’s Global Journey to Heal PTSD and Redefine Leadership

Revving Up Multifamily: Peter Roisman on Why Leasing is the Industry’s Untapped Goldmine

From Zero to 200 Million Views: Ethan Hochberg on Scaling Content, AI Marketing, and Staying Scrappy

Macro Moves & Market Mindset: Joseph's Vision for Democratizing Investing with Allio Capital

Ashborne: Dr. John A. King on Trauma, Identity, and the Relentless Pursuit of Purpose

S2 EP 15: Inside the Mind of a Multifamily Brokerage Leader | The Stash Cast feat. Lee Kiser

S2 EP 14: Cracking the Code of Real Estate Growth | The Stash Cast with John Wijtenburg