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n this episode, Rick and Magen reflect on their recent experience at the Inside Self Storage (ISS) event. They share personal observations about key industry trends, conversations with peers, and the evolving role of technology in self-storage.

While attendance seemed lower than in previous years, Rick and Magen noticed a significant uptick in tech companies showcasing new tools aimed at streamlining operations. They highlight how revenue management and marketing continue to be essential for growth, especially as operators navigate an uncertain economic environment.

Drawing from their interactions at the event, they point out a shift in the industry—many attendees are moving from family-owned operations into more formal management roles. This signals a growing emphasis on professionalization and strategic planning.

They also stress that while self-storage has proven to be recession-resistant, it’s not immune to broader market pressures. With potential changes on the horizon, Rick and Magen encourage operators to stay agile, financially disciplined, and focused on tracking every dollar spent.

Key Takeaways:

Attendance at ISS appeared to be down this year.
There was a strong presence of technology companies focused on operational efficiency.
Revenue management and marketing are critical areas of focus.
Operators are increasingly adopting software to streamline their businesses.
Many attendees are transitioning from family-run businesses into formal management roles.
The current economic climate is creating uncertainty in the industry.
Self-storage remains resilient, but challenges are emerging.
Preparing for market shifts and closely monitoring expenses is essential.

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Insights from ISS 2025 – Trends, Tech, and the Future of Self Storage

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