Podcast
The StoryBrand Podcast
Hosted by StoryBrand.com · EN
Each week on the StoryBrand Podcast host Donald Miller, bestselling author of the book "Building A StoryBrand", shares strategies for creating marketing and messaging that make you stand out, connect with customers, and actually grow your business.
Get the tools you need to create clear and effective messaging that grows your business at StoryBrand.com.
23episodes
Episodes
Newest firstAll episodes
#78: The Simple Tagline Formula That Sells More Every Time (SUMMER REPLAY)
4d ago00:36:58Tap to summarizeThis summer, we're replaying some of the most useful episodes from the StoryBrand Podcast — episodes that can help you clarify your message so your marketing can actually drive sales. Most taglines don't work. They sound clever, but when customers see them, nothing happens. No interest, no sales, just crickets. That's because most taglines are vague, confusing, or forgettable. And when people have to burn mental calories trying to figure out what your business actually does, they'll just move on to the next option. If your tagline isn't clearly offering something your customer wants, it's not helping you. It's costing you. So how do you make sure your tagline actually drives results? In this replay host Donald Miller and and former host Kyle Reed break down why most taglines fail and reveal the simple formula that makes a tagline work. You'll hear real-time critiques of famous (and not-so-famous) taglines, learn how to avoid common mistakes, and get insider tips on crafting a line that actually grows your business. If you're reworking your own tagline or helping clients with theirs, this episode will give you a practical filter for turning words into revenue. Ready to clarify your message and grow your business? Attend StoryBrand Your Business LIVE to learn how to explain what you do in a way customers instantly understand: https://storybrand.com/live/?utm_medium=podcast&utm_source=podcast&utm_campaign=sbyourbusiness&utm_term=sbpod&utm_content=SB_workshop Visit StoryBrand.com for business training, messaging tools, and resources to help you grow: https://storybrand.com/?utm_medium=podcast&utm_source=podcast&utm_campaign=storybrand&utm_term=sbpod&utm_content=SB_home Follow on Instagram: https://www.instagram.com/storybrand Connect on LinkedIn: https://www.linkedin.com/company/storybrand
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#77: Want More Sales? Lower the Cognitive Load in Your Marketing (SUMMER REPLAY)
2w ago00:23:09Tap to summarizeThis summer, we're replaying some of the most useful episodes from the StoryBrand Podcast — episodes that can help you clarify your message so your marketing can actually drive sales. Today's replay is about cognitive load. The idea is simple: It basically means if your marketing makes people think too hard, they don't buy. This episode dives into the science behind why that is. You'll learn how high cognitive load messaging is hurting your business, and how to make your message easier to understand, remember, and act on. Donald Miller breaks down the concept of "cognitive load" and how it silently kills marketing efforts. You'll learn how to simplify your messaging, why "putting the cookies on the lower shelf" works, and how a billion-dollar company shifted gears by making its value proposition crystal clear. Whether you're running a political campaign, pitching investors, or just trying to sell more sweaters, this episode shows you how to make your message lighter, clearer, and more effective without dumbing it down. Ready to clarify your message and grow your business? Attend StoryBrand Your Business LIVE to learn how to explain what you do in a way customers instantly understand: https://storybrand.com/live/?utm_medium=podcast&utm_source=podcast&utm_campaign=sbyourbusiness&utm_term=sbpod&utm_content=SB_workshop Visit StoryBrand.com for business training, messaging tools, and resources to help you grow: https://storybrand.com/?utm_medium=podcast&utm_source=podcast&utm_campaign=storybrand&utm_term=sbpod&utm_content=SB_home Follow on Instagram: https://www.instagram.com/storybrand Connect on LinkedIn: https://www.linkedin.com/company/storybrand
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#76: Why Telling Your Story Will Not Grow Your Business (SUMMER REPLAY)
3w ago00:24:35Tap to summarizeThis summer, we're bringing back a few of our most valuable StoryBrand Podcast episodes, the ones we believe are worth hearing more than once. Today's replay is all about one of the biggest mistakes businesses make with their messaging, which is trying to tell their own story instead of inviting the customer into a story. If your marketing feels clear to you but still isn't converting, this episode will help you diagnose why. You'll learn how to stop making your company the hero and start positioning your customer as the hero instead. Ready to clarify your message and grow your business? Attend StoryBrand Your Business LIVE to learn how to explain what you do in a way customers instantly understand: https://storybrand.com/live/?utm_medium=podcast&utm_source=podcast&utm_campaign=sbyourbusiness&utm_term=sbpod&utm_content=SB_workshop Visit StoryBrand.com for business training, messaging tools, and resources to help you grow: https://storybrand.com/?utm_medium=podcast&utm_source=podcast&utm_campaign=storybrand&utm_term=sbpod&utm_content=SB_home Follow on Instagram: https://www.instagram.com/storybrand Connect on LinkedIn: https://www.linkedin.com/company/storybrand
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#75: How to Negotiate When Nice Stops Working
4w ago00:37:03Tap to summarizeMost people walk into a negotiation hoping reason will win. Then the other side throws a punch, and suddenly your "win-win" mindset starts costing you money, leverage, and sleep. Whether you're dealing with a tough client, a legal threat, or a conflict that got personal fast, you need to know what kind of negotiation you're actually in. So how do you protect the relationship without getting steamrolled? In this episode, host Donald Miller sits down with John Lowry, negotiation expert and author of Negotiation Made Simple, to talk about what to do when nice stops working. John explains how to spot competitive negotiators, use power without letting your ego drive, and shift a stuck conversation toward a smarter outcome. You'll learn when to accommodate, when to compete, and when to hit pause before the whole thing blows up. Listen in to learn the skills to turn a tense negotiation into a better result. Buy "Negotiation Made Simple" here: https://www.amazon.com/Negotiation-Made-Simple-Relationships-Delivering/dp/1400336325 Ready to clarify your message and grow your business? Attend StoryBrand Your Business LIVE to learn how to explain what you do in a way customers instantly understand: https://storybrand.com/live/?utm_medium=podcast&utm_source=podcast&utm_campaign=sbyourbusiness&utm_term=sbpod&utm_content=SB_workshop Visit StoryBrand.com for business training, messaging tools, and resources to help you grow: https://storybrand.com/?utm_medium=podcast&utm_source=podcast&utm_campaign=storybrand&utm_term=sbpod&utm_content=SB_home Follow on Instagram: https://www.instagram.com/storybrand Connect on LinkedIn: https://www.linkedin.com/company/storybrand
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#74: How to Ask for the Sale Without Sounding Pushy
Jun 100:42:05Tap to summarizeBelieving in what you sell is one thing. Asking someone to pay for it is another. When it's time to talk price, follow up, or close the deal, everything starts to feel awkward. So you wing it, avoid the hard questions, and hope the customer decides on their own. But hope is not a sales strategy. What if selling could feel less like pressure and more like helping someone cross the finish line? In this week's episode, Donald Miller talks with Jonny Holsten, CEO of Bridge Selling and author of Fix Your Broken Sales Calls. Jonny explains why so many sales conversations fall apart and shows you how to guide buyers through a simple "bridge" from pain to purchase. You'll learn how to ask better questions, qualify without sounding rude, present the right solution, and close the sale without the cringe factor. Listen in to learn how to make sales feel clear, helpful, and a lot less awkward. Buy Jonny's book here: https://www.amazon.com/Your-Broken-Sales-Calls-Conversations-ebook/dp/B0GG5532KF Ready to clarify your message and grow your business? Attend StoryBrand Your Business LIVE to learn how to explain what you do in a way customers instantly understand: https://storybrand.com/live/?utm_medium=podcast&utm_source=podcast&utm_campaign=sbyourbusiness&utm_term=sbpod&utm_content=SB_workshop Visit StoryBrand.com for business training, messaging tools, and resources to help you grow: https://storybrand.com/?utm_medium=podcast&utm_source=podcast&utm_campaign=storybrand&utm_term=sbpod&utm_content=SB_home Follow on Instagram: https://www.instagram.com/storybrand Connect on LinkedIn: https://www.linkedin.com/company/storybrand
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#73: How One CEO Used Clear Messaging to Scale Past $100M
May 2500:43:33Tap to summarizeBusiness owners often think growth comes from doing more, offering more, and saying more. But the more you add, the easier it is to confuse customers, muddy your message, and slow down sales. When people don't understand exactly what you do or why it matters, they move on. So how do you keep your message clear while your business keeps growing? In this episode of the StoryBrand Podcast, Donald Miller talks with Tricia Sciortino, CEO of BELAY, about how the company used clear messaging to grow past $100 million in annual revenue. Tricia shares how BELAY refined its language, avoided confusing customers, and learned to position each service around the real problem it solves. Listen in to learn how the right words can help customers understand your value and buy with confidence. Need help finding the right people to grow your business? Visit:http://belaysolutions.com/donaldmiller Ready to clarify your message and grow your business? Attend StoryBrand Your Business LIVE to learn how to explain what you do in a way customers instantly understand: https://storybrand.com/live/?utm_medium=podcast&utm_source=podcast&utm_campaign=sbyourbusiness&utm_term=sbpod&utm_content=SB_workshop Visit StoryBrand.com for business training, messaging tools, and resources to help you grow: https://storybrand.com/?utm_medium=podcast&utm_source=podcast&utm_campaign=storybrand&utm_term=sbpod&utm_content=SB_home Follow on Instagram: https://www.instagram.com/storybrand Connect on LinkedIn: https://www.linkedin.com/company/storybrand
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#72: How to Lead When the Future Feels Unpredictable
May 1801:03:50Tap to summarizeMost leaders are making decisions in a world that keeps changing faster than their plans can keep up. Tactics expire. Trends fizzle. Teams get confused. And when pressure rises, it's easy to chase quick wins instead of building on something solid. But what if the best way to grow through uncertainty isn't to find a better tactic, but to lead from better principles? In this episode, Donald Miller talks with Chase Koch, executive vice president at Koch Industries and co-author of Becoming a Principle-Driven Leader, about what it takes to lead when the stakes are high and the future is uncertain. Chase shares the principles his father, Charles Koch, taught him, the business failures that made those lessons stick, and why knowing what people are truly best at can change everything. Listen in to learn how to make better decisions and run your business with more clarity when everything around you keeps changing. Get Charles and Chase's book, Becoming a Principle-Driven Leader, here: https://www.amazon.com/Becoming-Principle-Driven-Leader-Principles-Enduring/dp/1637635249 Ready to clarify your message and grow your business? Attend StoryBrand Your Business LIVE to learn how to explain what you do in a way customers instantly understand: https://storybrand.com/live/?utm_medium=podcast&utm_source=podcast&utm_campaign=sbyourbusiness&utm_term=sbpod&utm_content=SB_workshop Visit StoryBrand.com for business training, messaging tools, and resources to help you grow: https://storybrand.com/?utm_medium=podcast&utm_source=podcast&utm_campaign=storybrand&utm_term=sbpod&utm_content=SB_home Follow on Instagram: https://www.instagram.com/storybrand Connect on LinkedIn: https://www.linkedin.com/company/storybrand
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#71: Brian Hooks—How to Build a Team Around People's Strengths
May 1100:28:49Tap to summarizeIt's easy to give up on people when they disappoint us, miss expectations, or don't seem to fit the role they're in. But great leaders know people are rarely just "good" or "bad" at work. More often, they're either understood or misunderstood, positioned well or placed poorly. What would change if you started looking for people's potential before writing them off? In this episode, host Donald Miller talks with Brian Hooks, CEO of Stand Together and co-author of Believe in People, about how leaders can unlock more value by helping people discover and use their gifts. They discuss building stronger teams, solving social problems from the bottom up, and why believing in people may be one of the most practical leadership decisions you can make. Listen in to learn the secret to putting people in the right role so they can do their best work. Brian's book is out now, get it here: https://www.amazon.com/Believe-People-Bottom-Up-Solutions-Top-Down/dp/1250200962 Ready to clarify your message and grow your business? Attend StoryBrand Your Business LIVE to learn how to explain what you do in a way customers instantly understand: https://storybrand.com/live/?utm_medium=podcast&utm_source=podcast&utm_campaign=sbyourbusiness&utm_term=sbpod&utm_content=SB_workshop Visit StoryBrand.com for business training, messaging tools, and resources to help you grow: https://storybrand.com/?utm_medium=podcast&utm_source=podcast&utm_campaign=storybrand&utm_term=sbpod&utm_content=SB_home Follow on Instagram: https://www.instagram.com/storybrand Connect on LinkedIn: https://www.linkedin.com/company/storybrand
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#70: Dr. Henry Cloud—The 5 Essential Components of Success
May 400:42:41Tap to summarizeAnything that works has the same 5 elements behind it. Anything that fails is missing one of those. That is true for businesses, relationships, and personal goals. Most people never stop to ask which piece is broken. They stay busy, execute harder, and measure the wrong things. But success is not random. It follows a pattern. What if achieving your goals comes down to understanding that pattern and making sure every piece is in place? In this episode, Donald Miller sits down with Dr. Henry Cloud to unpack the 5 components behind every successful outcome. They explore why belief matters more than motivation, how your brain filters what's possible, and why success always leaves clues you can follow. Tune in to learn how to identify what's missing, focus on what actually moves the needle, and start building momentum toward the future you want. Buy Dr. Henry Cloud's new book now: https://www.amazon.com/Your-Desired-Future-Essential-Steps/dp/0063487837 Ready to clarify your message and grow your business? Attend StoryBrand Your Business LIVE to learn how to explain what you do in a way customers instantly understand: https://storybrand.com/live/?utm_medium=podcast&utm_source=podcast&utm_campaign=sbyourbusiness&utm_term=sbpod&utm_content=SB_workshop Visit StoryBrand.com for business training, messaging tools, and resources to help you grow: https://storybrand.com/?utm_medium=podcast&utm_source=podcast&utm_campaign=storybrand&utm_term=sbpod&utm_content=SB_home Follow on Instagram: https://www.instagram.com/storybrand Connect on LinkedIn: https://www.linkedin.com/company/storybrand
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#69: Will Guidara—Why Great Service Is Never an Accident
Apr 2700:34:11Tap to summarizeRemarkable customer experiences don't happen because someone on your team happened to be in a good mood. They happen when a business decides, in advance, how people should feel at every step. Without that kind of intention, even great companies become forgettable. So how do you design moments customers actually remember and share? In this episode, Donald Miller sits down with Will Guidara, author of Unreasonable Hospitality, to talk about how business owners can turn everyday transactions into memorable moments. Will explains why hospitality is not just for restaurants, how systems can teach your team what "right" looks like, and how his new field guide helps companies build teams, create a culture of excellence, and deliver magic in a deliberate, repeatable way. Listen in to learn how to make customers feel seen and turn that into a competitive advantage. Learn from Will: Will Guidara / Unreasonable Hospitality https://www.unreasonablehospitality.com/ Unreasonable Hospitality The Field Guide https://uhthefieldguide.com Pre-Meal Newsletter https://www.unreasonablehospitality.com/premeal If you want help creating messaging that drives sales, attend the next StoryBrand Your Business Live workshop for direct teaching from Don and hands-on guidance from a StoryBrand certified marketing Guide: https://storybrand.com/live/?utm_medium=podcast&utm_source=podcast&utm_campaign=sbyourbusiness&utm_term=sbpod&utm_content=SB_workshop Buy the updated Building a StoryBrand 2.0 https://storybrand.com/building-a-storybrand-book-new/?utm_medium=podcast&utm_source=podcast&utm_campaign=basb2.0&utm_term=sbpod&utm_content=BASB2.0
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