What do you do when something in your business is still making money, still getting attention, and still looks like a success from the outside… but deep down, you know it’s no longer the right fit for where you’re headed?

In this solo episode, I’m taking you behind the scenes of one of the hardest business decisions I’ve made recently: retiring the STR Virtual Summit for Women.

On paper, it was working. But the more I looked at what my audience actually needed, the more I realized the summit wasn’t the best vehicle to help women in this industry create real momentum. It was delivering a ton of information—but not enough implementation. And if you’ve ever bought a course, joined a summit, or downloaded the freebie only to never fully use it… you know exactly what I mean.

In this episode, I’m sharing:

why I chose to walk away from something that looked successful from the outside
how I knew it was time to stop offering more information and start creating more implementation
the three questions I’ve been using to evaluate whether something in my business still deserves a place
what it looks like to strategically prune offers, projects, or commitments that are pulling focus from your bigger goals
how I’m rebuilding the STR Sisterhood around a simpler, more actionable model with monthly challenges, focused trainings, and live support

I’m also sharing the thought process behind the new pricing model and why I intentionally wanted the most hands-on, implementation-focused option to be the easiest one to say yes to.

If you’ve been holding onto a property, a service, a marketing strategy, or even a business model that technically “works” but doesn’t feel aligned anymore, this episode is for you. We’re talking about how to make smart pivots, clear out what’s no longer serving your next level, and build a business that actually supports the life you want to live—not just one that looks good on paper.

HIGHLIGHTS AND KEY POINTS:

[00:01] My decision to retire the STR Virtual Summit for Women and embrace a new direction for serving the community

[01:21] Why courageous pivots require letting go of what no longer serves your mission

[02:23] I share the real reason behind my decision to retire the STR Virtual Summit for Women, and it comes back to the women I created it for

[03:31] The difficult realization that the biggest barrier was never a lack of information—it was the ability to actually implement what was being learned

[04:22] The concept of Strategic Pruning as the lesson I want listeners to carry with them beyond this episode

[05:34] My three questions for identifying what to eliminate and refocusing your business priorities

[06:04] My vision for rebuilding the STR Sisterhood into a year-round community focused on action, connection, and meaningful growth

[07:16] I share the boundary I’m putting in place as I reshape the STR Sisterhood and my commitment to creating a hands-on STR Sisterhood experience for women

[08:49] My reassurance that the STR Sisterhood community remains open while my deeper support shifts toward women ready to take action

Golden Nuggets:

“You get in life what you have the courage to ask for.”
“Having to pivot does not mean you have failed; it means you're paying attention. Real failure isn't changing course. Real failure is staying loyal to something that has quietly stopped working just because you're afraid of what people will think if you let it go.”
“Letting go of something good, so something better has room to grow, has a name. It's called Strategic Pruning, and it's one of the hardest disciplines there is for a high achieving woman to practice.”
“A good thing that pulls your focus is more dangerous than a bad thing you could easily walk away from.”
“Pruning what you love is not failing, it is how you make room for what comes next.”

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