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Strategy Hour | Online Marketing for Business Growth
901: How to Hook Your Ideal Customer with Humor with Shelby & Kristina of Take2Content
00:42:16
Learn about their brainstorming process and how you can use humor to build brand awareness & create memorable connections with your audience.
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- [00:00]
Shelby Dash
For me, if I don't want to make a video or I feel nervous about something, I always think, okay, I'm just going to do it, but I don't have to post it. And then nine times out of 10, I'll end up just posting it because I'm like, oh, I'm glad I did this. And so I think kind of giving yourself the freedom to play around without the pressure of this has to be seen by 100 million people is helpful.
- [00:25]
Abigail Pumphrey
Welcome to the Strategy Hour podcast brought to you by Boss Project. I'm your host, Abigail Pumphrey, and I'm dedicated to supporting online businesses. I don't believe in one right way to build a business. I'm here to help you build business your way. One that supports not only the life you have, but the life you want. I'm on a personal mission to help you become financially free.
- [00:47]
Christina Clifford
I'm taking all the lessons learned as.
- [00:49]
Abigail Pumphrey
I turned a layoff into a seven figure online business. I'm here to help you prioritize your life every step of the way, whether you're creating your first digital product, growing an email list, or scaling an already profitable business. Business settle in. It's time to talk strategy. Looking for a way to make a difference with your morning coffee? Grab a bag of talitha coffee@bossproject.com Coffee. Every purchase helps support survivors of human trafficking. Make every cup count@bossproject.com Coffee.
- [01:21]
Christina Clifford
Today on the show, I'm joined by Shelby Dash and Christina Clifford, founders of Take two Content, a video content agency that started with a simple passion for comedy. What began as funny comedy videos transformed into a career when brands noticed their talent and started requesting custom content. Now Shelby and Christina bring that same sense of fun to every project they tackle, creating videos with a lasting impression. Today, they're here to share how comedy can be a powerful tool for building brand awareness, connecting with your audience in a memorable way, and telling some funny stories along the way that will hopefully inspire you to add a little more funny content into the mix. Shelby and Christina, welcome to the show.
- [02:11]
Guest Speaker
Hi. Thank you.
- [02:12]
Shelby Dash
We're so excited.
- [02:14]
Christina Clifford
I am excited to have you both. I love your story and I love that you're both hilarious. Because I am a fan of funny people, I would like to consider myself funny as well. I would. It's probably more dry humor and me being a little snarky about myself, but, you know, whatever, we're here for it. But I know that you guys went from creating videos just for fun to building a whole video production studio. And I'm curious, what was the turning point for you guys that you realized that this could be a full time career?
- [02:52]
Shelby Dash
I would say, honestly, it was the pandemic, which, you know, I think that happened for a lot of people. Christine and I have been working together for, I want to say, about 10 years, years creatively. And, you know, we were making these online videos and we were getting good responses. And then when the pandemic hit, we both lost our day jobs and we thought, you know what, why are we not doing this for brands and businesses? That seems like an obvious, an obvious thing. And Christina ended up finding this ad agency in Sweden that focused on YouTube ads. And we met with him, we pitched him a bunch of concepts, and he was kind of like blown away by the concepts. We came up with being as we have such a strong comedy foundation. And from there we just started working with him, started taking new clients, and it's just kind of blossomed from there and it's been such a fun ride.
- [03:48]
Guest Speaker
Such a roller coaster.
- [03:50]
Christina Clifford
For those of you that are new, I do want to point out something that's like, really great about what you just said because I think so many people assume I have to go go out and I have to find all of my own clients. But if you can find someone that has a need for their clients and you can come in and swoop in and be a solution for them, oh my gosh. Such an incredible way to get a pipeline of incredible clients. I definitely filled my roster when I first started my business by finding someone that in a lot of ways other people would say, oh, she's your competitor, like, blah, blah, blah. And it's like, well, we don't always have the same capacity for things and people can toss you projects all the time. So building those relationships is super huge. But I'm here for the funny. I'm here for the comedy. So I want to know how comedy became the focal point of your content strategy and how has it impacted how you go about brand awareness to get your own clients?
- [04:58]
Guest Speaker
Well, in a simple answer, I feel like comedy is all we've really known from the get go. We started in the comedy space and so when we did start to develop concepts for brands and businesses, I think we really then figured out what a superpower comedy is in marketing because it truly is something that like, relaxes the consumer. If they see something entertaining or engaging on screen, it relaxes them and that is associated with your service or your product. So I feel like once we realize that and then comedy in general is all about like the relatability factor. So we really put that into basically anybody we work with finding those pain points of their consumer and then really diving into that and finding the funny. So did I answer your question?
- [05:58]
Christina Clifford
Yeah, no, you did. You did. I really think that that's such an important thing to point out because a lot of people assume being funny is just like a style choice, which it is. But it does have such an ability to connect us to people in a way that a lot of other styles aren't going to have the same lift with the same amount of effort, if that makes sense. And so I love that it's such a cool way to connect with people, make people feel seen, heard, understood. But like you're saying, also like make it a little more casual, relax the feel of it all and allow people to just get a little more in touch with themselves. But there's got to be a process to this because you've worked with some big names and you've done some big videos. You've probably even done videos that our audience has seen before. And I'm curious what that process looks like. Like if you sit down with a client, how are you going from some straightforward product to a funny video that works as an advertisement on the other side?
- [07:09]
Shelby Dash
Definitely, yeah, it is a process. So I'll kind of start by, you know, walking you through how we onboard a client and then I can, we can both kind of get into how we brainstorm and come up with concepts. But essentially when a client comes to us or when somebody's referred to us, even if it's a repeat client looking for something new, we'll do an initial meeting where we do a lot of listening. We kind of have a set list of questions that we want to make sure we hit. But we really want the client to tell us everything and anything about both their product the problem, it solves their customer base. And if they've done previous marketing, previous marketing videos, what's worked and what hasn't, if they have any ads that they've seen that they respond to, that they want to emulate any of our work that they respond to. So all that kind of information we want to collect and then from there we go away and we do a client brainstorm. We come up with a bunch of concepts, usually around like eight or so, and then we do a whole pitch presentation where we act everything out. It's like a full on performance. People don't expect that they're going to meet a wizard, a cat, a cupcake, as a human being, and they do. We bring it to the table, and then from there, you know, they kind of narrow it down, and then we go into budgeting and production. But when it comes to the actual brainstorming. You want to go into the brainstorming?
- [08:36]
Guest Speaker
Yeah. Yeah. A lot of times, Shelby and I will do the brainstorming together. Sometimes we'll already have some ideas that just jump out to us, like, right away when talking to the client. So it's kind of not a perfect science in terms of dissecting it. But like I said before, we, like, really like to focus on what the pain points are. And sometimes times, like, reverse engineer it, especially once we know what the client wants to highlight about the product or service, what the solution is, and then work backwards and think, like, oh, how. What are the things that the consumer is having issues with that could be funny? And then they finally get to that solution point. But, yeah, we'll sometimes use a lot of comedy tropes as well, especially if we're feeling a little. Personification is one of our favorites. I feel like that's always a winner because you just see a new perspective. It comes from a completely different angle. We use the comedy trope big things small, Small things big. So making a huge deal about something very minuscule and then vice versa is always a great way to find the comedy. Let's see what else. There's. There's like, a million. We do, like, the spokesperson aspect. Like, okay, if we come from a spokesperson angle, how can do this in a fun and engaging way? Maybe the spokesperson's a little kooky and can look at the world in a different way. So, yeah, there's a. There's a variety of tools that we. We do do. I just said do do on your podcast. But, yeah, there's a million. Do you have any others that you can think of?
- [10:14]
Shelby Dash
No. I mean, I feel like that's. That's. Yeah. Kind of the nuts and bolts of it.
- [10:19]
Christina Clifford
Yeah, no, for sure. I specifically want to point out to those of you who are thinking about trying to include more comedy in your content that you specifically said pulling on comedy tropes, and I think the average person probably doesn't actually know what that means. I have a pretty good understanding that it's a type of way to tell a story, essentially. But can you give us a few more examples of what tropes look like?
- [10:47]
Shelby Dash
Yes. So for personification, we give this example all the time because we pitched it a long time ago. We never got to use it. But say the Product is like a health bar or a protein bar or something. Maybe the commercial is something like a woman sitting on a park bench. She's hungry. She goes in her purse to pull out a snack, and all of a sudden there's a man in a candy bar or, like, junk food. Full body personifying junk food. And he's like, hey, girl. Hey. Did you miss me? I know you want me, like, sort of acting like the bad ex boyfriend coming back, but he is the bad snack. And then maybe we see the health bar who's a little bit nerdier, and he's like, oh, But I have 10 grams of protein. I'll keep you full. And, you know, that kind of struggle between the good guy and the bad guy, but making it in the world of humans as candy bars. Big things small and small things big. I would say, like, a good example is kind of even looking at sitcoms. I feel like in Seinfeld a lot of times, George Costanza makes a big deal about the tiniest little detail. Same with Larry David and Curb, where someone puts a fork back in an appetizer, and it's the end of the world. He's like, I gotta leave the party. I can't be here anymore. Someone put the fork back in. But another example of the opposite. Christine always uses this from Dumb and Dumber. Yeah, yeah, you give it.
- [12:11]
Guest Speaker
Yeah. It's just. It's. It's basically a huge deal. Making a very, like, casual, eh, whatever. But I always think of that moment in Dumb and Dumber where he had just fallen off the jetway, and him and Harry are going back into the apartment, and Harry's like, how was your day? He's like, eh, fell off the jetway again, like, it's no big deal. And we laugh because it's so ridiculous. Another one that is often used in terms of tropes is like, fish.
- [12:39]
Shelby Dash
Fish out of water.
- [12:40]
Guest Speaker
Fish out of water. I did a commercial relatively recently where I'm like a suburban mom who is shopping in a coffee field. So I'm acting like I'm at the grocery store, but really I'm in, like, the wilderness in a coffee bean field. And acting like. I'm like, oh, do you know where this type of bean is? Asking a guy? And he's like, what? Yeah. And there's also little tricks too. Like, the rule of three is huge in comedy, where basically it's doing the same thing twice, and then the third thing is different. So it. It elicits a surprise. So we use that all the time. And It's. That is basically a reversal, which we also use all the time. So whether it's a physical reversal that someone's doing something crazy and then they completely are still, or if it's vocal, like, there's a bunch of different little tricks like that with reversals. So we do all that and we try to fit it into these concepts.
- [13:43]
Shelby Dash
Yeah, no, I love that.
- [13:46]
Christina Clifford
I think that's a really great starting point for people. I am curious if you were not planning to turn it into a skit, like, you weren't planning to act it out, but instead translate that humor into copy that maybe you use on a sales page or in an email. Can you give some examples of how you might take a pain point and make that funny or relatable? Like, is there some sort of exercise that you guys go through to work on that?
- [14:19]
Guest Speaker
That's a great question. I feel like, in terms of just seeing it off the page, like, if we're focusing initially on, like, what the tone is, I think that can be shown in a variety of ways at the beginning, just setting the stage for what we're about to see. A lot of times, even in scripts will be like, Think the Office or Think X to kind of put them in the mindset of what tonally where we are in the comedy space.
- [14:50]
Shelby Dash
I also often, I think having a specific voice for your brand is very powerful. And I always think about this specific blogger who now has a huge podcast, but I used to read her blog back in the day and she had a very specific voice and she still has that on that podcast. I'm talking about Lauren Everts, and she's very blunt and also very sort of feminine girly. Like, instead of feeling the need to sound super professional, she'll just be like, listen, girl, who the F wants to blah, blah, blah. And I think even in the written form, that can be powerful. Now, that might not be your brand. Your brand might be something completely different. But I think not feeling like you have to be contained to always having the perfect professional appearance and making sure it feels more real, relatable, true to who you are, as if the business is a representation of you. Or if you're speaking directly to a Gen Z client base or customer base, maybe you want to throw in, like, Slay Queen or whatever. All that stuff adds character, adds fun, and it makes people. It makes it jump off the page. People don't feel like, I've read this a hundred times and it feels like it's speaking directly to them.
- [16:14]
Guest Speaker
Yeah, I was just going to Say, and when we do the call with the client, the initial call, we always take the temperature of where their comedy barometer lies. How much risk are they willing to take? So that is a huge thing that we need to intake before going in.
- [16:33]
Christina Clifford
I do think the figuring out your point of view is such an important part of that. And, like, I definitely have seen it done well. Even in the industry I'm in, it's not as common as it was a number of years ago, which I think is interesting. So I imagine you guys bringing it back, you'd really kind of stand out from the crowd. But I remember early on in the, like, online business world, I remember one woman who, like, her point of view always, like, was very superheroesque and, like, had a lot of, like, Pam and wow. And I also remember someone that was, like, intensely, like, colorful. And so her words even match the vibrancy of her visual vibe, if that makes any sense at all. I also can remember, well, I mean, even boss project, if you were to, like, go back and read copy from a number of years ago, we had a lot more, like, playful, a little more boss, baby.
- [17:45]
Shelby Dash
Like, yeah, everyone did back then. Yeah, yeah.
- [17:49]
Christina Clifford
I. Now I go back and read it. I'm like, I get kind of cringed out. But it made a lot of sense, and it was very effective at the time. So part of it is timely and it can evolve with your brand and who you are and how you want to show up. I would say my brand voice now is very conversational, and I try to, as much as possible, have my content read like I'm talking, even if that grammatically makes no sense at all. And trust me, my assistant had the hardest time adjusting. She was like, what do you mean? You're just randomly throwing in a dot, dot, dot for no reason. I'm like, is there a reason for every dot, dot, dot.
- [18:34]
Guest Speaker
Okay, Amazing. I love a dot, dot, dot.
- [18:38]
Christina Clifford
Yeah, I do, too.
- [18:40]
Guest Speaker
Yeah, I think there is something too to. You may not get it perfect right away. And I feel like a lot of times brands want to get it right right away, but it's not a perfect science. You have to kind of, like, hone it and really figure it out. And I do think it can take time.
- [18:55]
Christina Clifford
Yeah. And I think you can try stuff and hate it and, like, adjust. Like, okay, maybe you're like, oh, I'm too much of a character. Like, I want to pull back or this isn't as intense as I want to be. Like, I think there's a lot of opportunities and there's new characters that are kind of like developing with trends and even in pop culture. So I definitely think you could lean into the millennial single cat lady with no kids vibe. And that's a whole thing all on its own. And if you had said that five years ago, people like, huh? But right now I feel like it's very in the moment and relevant and people have already seen content that's kind of related to that theme. But you could make that your whole.
- [19:43]
Shelby Dash
Persona kind of is my old Persona.
- [19:47]
Christina Clifford
I mean, I just swap the cats for beagles and we're pretty on the money right now.
- [19:56]
Abigail Pumphrey
I keep seeing it happen. You're caught in a loop, waiting for that perfect moment, overthinking every decision and comparing your progress to the curated realities of others online. I've been there too, and I made a shift that changed absolutely everything. It simplified my approach and allowed me to start trusting my intuition again. Truly, everything changed. My business doubled, then doubled again. I rocked $300,000 launches, enrolled over 10,000 students in a single course, and finally started sh showing up in a way that felt effortless and aligned. Now I'm sharing those exact tools and strategies in my new three part workshop series, Mindset Reboot. Right now you can grab it for just $11. Hurry. Visit creative templateshop.commindset to find out more. Hiring with Indeed. Your search is over. When it comes to hiring, don't go.
- [20:48]
Christina Clifford
Searching for the 1.
- [20:50]
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- [21:47]
Christina Clifford
So I'm curious though, like, how do you find those relatable moments? Because I think sometimes the funniest things are the things that people could totally see happening to themselves or they're just like they get it even without being in that situation. How do you discover those or, like, bring those to the surface?
- [22:12]
Guest Speaker
That's a great question. Okay, so I think even when we were doing the comedy videos back in the day, we would pull a lot from our own lives, obviously. And then the more you start to think about it in, like, a comedy way, like, how could I make this funny? You start to notice it more in the world. So I feel like just being aware of things that are happening in the world and noticing is a huge part of it, because things really start to pop out of you. Like, how could that be spun in a funny way? Because comedy is pain. A lot of times we're doing this new video where we make up, like, fake pitches and concepts for brands, and there's one we were doing for, like, a s'mores product, and I was just thinking about how funny it would be. Someone who's trying to build a fire and, like, the kids are losing their mind because it's taking forever. And, like, stuff like that.
- [23:09]
Shelby Dash
That.
- [23:09]
Guest Speaker
That everybody knows in society, like, kids can be crazy, like, and just heightening it.
- [23:14]
Shelby Dash
Yeah. Even one of our biggest clients is a pet brand. It's a cat litter brand. And as a cat owner and an avid cat lover, it' very easy for me to think about, like, the pain points or the relatable aspects of having a cat and sometimes the problems that come along with, like, the whole litter situation, whether it's, like, having company over and worrying about, like, people smelling the litter. And there's little nuances that I know, like, I'm experiencing, so I know other people are experiencing them too. And if we heighten that or if we find a fun way to highlight that that makes someone feel, like, seen and heard, especially if it's something that they don't necessarily want to be talking about. Like, I'm trying to think of a.
- [23:59]
Guest Speaker
Good, like, a feminine issue. Like, yeah, something like that that's maybe a little embarrassing, but, like, yeah, they see it in somebody else, then. Yeah, like you said earlier, it creates that connection. It creates trust. If you can laugh at yourself and you see someone doing that, then the trust is there. You then feel safe. And then you're like, okay, I like this company, and I don't know why.
- [24:22]
Christina Clifford
Yeah. I instantly thought of something that I'm like, I don't know if that's appropriate to say.
- [24:27]
Shelby Dash
No, say it.
- [24:29]
Christina Clifford
Well, when you said feminine issue, I'm like, the time you went to wipe and that blood clot just, like, flew across the room.
- [24:40]
Guest Speaker
That is amazing.
- [24:41]
Christina Clifford
Do I have to go retrieve it right now, like, what am I supposed to to do in this situation that.
- [24:49]
Guest Speaker
Is so funny and so true.
- [24:52]
Shelby Dash
That's so true and so good. And you know what? Like, if someone saw that we might take that little nugget because we have a client that we could potentially use.
- [25:00]
Christina Clifford
That for, I will tell you, it's because it happened recently, right? Yeah, Yeah, I bet it did. But anyway, the conversations that can be had as a result of something like that.
- [25:19]
Guest Speaker
Yes, exactly.
- [25:20]
Christina Clifford
The funny thing is, I think so often the funny thing about the funny thing is that we often assume the things that we're experiencing are like, something that only happens to us, but in reality, like some of the most like bizarre niche things your ideal client absolutely will relate to. And it can be a unique way to bond.
- [25:48]
Guest Speaker
Exactly. Yes, exactly.
- [25:50]
Christina Clifford
Can you think of any ways you might go about building this out if you weren't focused on a physical product? I feel like that might be a challenge that some of our listeners would be facing.
- [26:06]
Shelby Dash
So you mean if the product is like a service versus.
- [26:09]
Christina Clifford
Yeah, like a service or some sort of education or consulting of some kind, how would you go about presenting something that's not visual? Right.
- [26:20]
Shelby Dash
Sort of like a B2B situation. I know we've done this for clients. We actually had a client, one of our early clients, she was a consultant. And it's a similar process. We still took into consideration her clients pain points, which were that maybe they had tried other consultants to who would come in and try to revamp their onboarding and employee onboarding process and it hadn't worked out. Or that her approach is so unique that it almost feels magical. Or she comes into these businesses like a superhero. We ended up doing sort of like a Charlie's Angels concept because she was in another state. So we had her do a video call like, hey, Angels, I need you to go into this business and like help them rework their onboarding. And we had these three angels cast that would go into like, we kind of wanted it to be like, feel like the office, kind of like a dull vibe. And then they come in, they liven it up, they change the environment. So I think it's a similar. A similar process.
- [27:29]
Christina Clifford
Yeah. I do think the starting with stories that you guys are familiar with makes such a difference. Like you brought up Charlie's Angels. Dumb and Dumber. The office, I'm sure Parks and Rec has been referenced. Like pulling in styles that you've seen before, I think can be such a great starting point.
- [27:49]
Shelby Dash
Yes. And even if you know someone is listening and they're like, oh, I want to do this for my own business. But I don't know where to start. If they have seen another ad that they're like, oh, I really like that approach. Even if it's not like a famous thing like Charlie's Angels or something, sometimes you can dissect that and find a way to do it on your own and achieve a similar outcome.
- [28:13]
Guest Speaker
Yeah, like, we love this spot that I think it's, like, a bit older, but it focuses on the troll in the office. And basically it's relatable because everybody knows that guy in the office who's just like a curmudgeon and, like, grumpy. And then they basically just heightened it to the ump degree and made him an actual troll. And it's like, oh, yeah, Gary's at it again. He's like, throwing stuff at the wall. I forget what the product was.
- [28:45]
Shelby Dash
It was Chirp. It's chirp. Yeah. It's a massage, a back massaging wheel. And I believe what happens is once the troll uses the massage wheel, he becomes a much more pleasant troll, if I'm not mistaken.
- [28:57]
Guest Speaker
But it's usually taking whatever the relatable pain point is and just heightening it.
- [29:05]
Shelby Dash
How far can you go?
- [29:06]
Guest Speaker
How far can you expand it and exaggerate it?
- [29:10]
Christina Clifford
Yeah, for sure. How have you done this? If you've done this, how have you taken a brand that was, like, previously not funny or maybe a little dry, maybe a little dull and, like, seen people successfully kind of change that vibe? Do you always feel like you just have to, like, really go for it from the beginning, or do you ever ease into an abrupt change like that, or what's your suggestion If a brand wants to take this on and they haven't previously had this angle?
- [29:47]
Guest Speaker
It's another great question, Abigail. So I think we have done this a few times, but I will say it does take the willingness of the client to want to go in that direction and to actually take that risk. We think it's a great risk to take because it would be so much more engaging, so many more eyeballs, all the things that humor brings. But we have dabbled because I think it was maybe nutrisense. Their ads were a little more like, how does this bread affect my glucose levels? And very, very straightforward. But they were willing to kind of go outside the box and test us to see, like, hey, can this possibly work? And I believe one of their most successful social media ads was Shelby's wrap that we did for them that was very outside of the Box but also very fun and like there was music and, and also we got a lot of information out at the same time. So it was very effective for them. And I think they saw that and they've been a long client with us for like the last couple years now.
- [30:59]
Shelby Dash
We're also sort of in the process of doing this with a client right now who previously had a very. Their marketing was super like organic, free flowing empowerment, but not with humor, just more straight up. And that's kind of what's nice about being where we are now is like they came to us because they were like, we are ready and we want to incorporate humor. But it is an interesting process because like I think we can both feel that they are nervous about it and sometimes it's just a matter of making people feel comfortable. Like for us we don't feel like you need to be overly like raunchy or. I personally don't like humor. That's like shock value for shock value sake. There's always clever ways to do things that, that are entertaining and humorous but can still make the client feel comfortable. Taking a big swing doesn't mean that you have to worry about like offending people. It just means that you are solidifying your identity and making a strong character choice for your brand, which is a good thing.
- [32:05]
Christina Clifford
Yeah. I'm sitting here thinking of like brands that have gone this direction and very rarely can I think about who they were before they made this choice. Which I think is really telling that like making the bold choice to make this adjustment is going to make your content more memorable and things they may have just previously kind of brushed off. It's easy to say, oh, this is a huge risk. I'm not really seeing it backfire. I don't know, I mean maybe you have, but I can't think of a time where someone chose humor as a choice as long as they're like respecting like cultural boundaries around things and what's perhaps appropriate for their audience. I've always seen it be a net positive. So yeah.
- [32:55]
Guest Speaker
And I feel like now more than ever people are wanting to go towards the brand awareness route. Like I think they know the consumers are sick of seeing the very addy ad type ads where it's so clearly we want to swipe away as quick as possible. So I feel like people or clients now are more like, okay, we want to go in this direction. We don't want it to feel like an ad. We want it to feel authentic or entertaining. So I feel like that is kind of coming around the corner Full force.
- [33:27]
Christina Clifford
Yeah. Well, okay. I want to go back to your story just for a minute before we wrap up, because I just think. And it's an inspiring one. Like, you guys took a shit situation, and you're like, let's take something we've been doing for fun and go all in. I'm curious, though, like, do you think comedy played a role in your own growth at all? Or has it just been the fact that you were funny for other brands? Like, are you funny in your own brand? Have you made that choice?
- [33:59]
Shelby Dash
Ooh, that's a good question. I think we have always been aware of that. I mean, on our website, we try to use, like, fun language instead of we'll say, let's party. I mean, let's work together. Or, you know, we try to incorporate, like, that sense of play and fun into our own branding. And I think, like, our logo has almost, like, a touch of, like, comic bookness to it. But I think we are. And even when we send sales emails or outreach emails, we try to always incorporate at least a little bit of humor in there so people get a sense of who we are. We're not just throwing stats in their face.
- [34:42]
Guest Speaker
Yeah. And our. I feel like our personalities, too, are very much our brand. Like, when meeting a new client, it's. It's. I don't want it to just be me meeting the new client. It needs to be the two of us so they can really get the vibe and really understand us as business owners. And I feel like we sell it usually, like, it's the two of us. And I think that comes from just having a comedic sensibility and an engaging personality. At least I like to think so.
- [35:16]
Christina Clifford
I think you have a genuineness to you guys what you guys don't know on the podcast. So I get pitched all the time for all sorts of things, and y'all reached out at this point months ago. But a lot of those emails just get a pretty straightforward response. It's just like, oh, if you're interested in this, here's the next step. I love you guys, but, oh, most of your other people landing in my inbox or not as good at standing out. But it wasn't that. You went overboard. I went back and read your email. Your email was not, like, overly trying to sell yourself and, like, make it all this. It was just a genuineness to want to connect and benefit, you know, my audience, yada, yada. So I think there's a way to, like, grow into something and you don't always have to hit it hard. Out the gate for it to be the right move. And so now, obviously going about doing this in advertisement is different than, like, cold outreach via email and, like, the tone you might take with that. So all of that to say any final words of wisdom for people who are ready to start using comedy or turn up the volume and make themselves a little funnier, I would say, like.
- [36:41]
Guest Speaker
Nike would say, just do it. But seriously, just start, take the risk. And if it's not perfect the first time around or if you feel overwhelmed, I think the first step is just trying because it's not going to maybe hit the first or second or third time, especially if you're doing your own ads on social media or whatnot. But I think dive in.
- [37:07]
Shelby Dash
Yeah, definitely. I mean, for me, if I don't want to make a video or I feel nervous about something, I always think, okay, I'm just going to do it, but I don't have to post it. And then nine times out of 10, I'll end up just posting it because I'm like, oh, I'm glad I did this. And so I think kind of giving yourself the freedom to play around without the pressure of this has to be seen by a hundred million people is helpful.
- [37:32]
Christina Clifford
Just a little bit different. Yeah, I agree, and I'm excited. You know, every time I have a guest on that has made style choices like you guys, I always get inspired to try things in my own brand that maybe I previously shied away from. So thank you for that. Before we go, can you let people know where they can connect with you online and if they're interested in potentially doing an actual video with y'all, how would they connect?
- [38:05]
Shelby Dash
Yes, if you're interested in working with us, our website is taketoocontent.com with the number 2. You can even go straight to take2content.com newclient. There's a form there that you can put your information in and it'll give you a link to book an intro. Call with us.
- [38:27]
Guest Speaker
Yes, we're also on the Instagram and the TikTok at take two number two content. If you want some giggles in your life.
- [38:37]
Christina Clifford
Yes, I always need more giggles in my life. And apparently I always need to out myself and the crazy shit I do when I'm not on the podcast, like throw blood clots across the room. It's fine.
- [38:54]
Shelby Dash
Yeah, we need more of that in your branding for sure.
- [39:00]
Christina Clifford
Thank you guys for being here today. I appreciate you.
- [39:03]
Guest Speaker
Thank you so much. That was so fun.
- [39:06]
Abigail Pumphrey
Hey, a few quick favors before you leave. I'D love if you'd share today's episode. Send it to a friend who needs to hear it and post on social. You can show us where you're listening from, your favorite takeaway or why someone else should listen. Be sure to tag Megalesez and OSS Project so we can share it. Okay. Second favorite to get podcast updates and all the behind the scenes news from Boss Project, I'd love if you join my VIP list. Just head to bossproject.com signup to make sure I have all your contact details. Really love this show. It would mean so much to me if you'd leave a rating and review. It not only helps more listeners find the show, but allows us to bring on quality sponsors so we can keep bringing you this valuable content for free. Thanks so much for listening. Until next time.