910: My Plans and Predictions for 2025

Summary

The Strategy Hour Podcast: Systems and Marketing for Service-Based Businesses with Boss Project

Episode 910: My Plans and Predictions for 2025 Release Date: December 19, 2024
Host: Abigail Pumphrey, Business Strategist and Co-Founder & CEO of Boss Project

---

Introduction

In Episode 910 of The Strategy Hour Podcast, host Abigail Pumphrey delves into her strategic plans and industry predictions for the year 2025. Drawing from her experiences of turning a layoff into a seven-figure online business, Abigail shares actionable insights tailored for creatives, consultants, coaches, agency owners, and service providers aiming to build profitable and sustainable online ventures.

---

Reflecting on 2024: Lessons and Achievements

Embracing Intention Over Rigidity

Abigail begins by reflecting on her approach to planning. She admits to having taken a more intuitive and less rigid approach in 2024, stating:

“I just stopped deciding what that future looked like and tried to move through things intuitively and take things one step at a time.”
[02:04]

This shift was a response to the overwhelming pressure of setting and achieving yearly goals, a sentiment echoed by her team member:

“I was tired of all the pressure to set myself up for the right year to accomplish all of the things I ever wanted to accomplish.”
[01:37]

Successes in 2024

Despite a deliberate slowdown to recalibrate, Abigail reports significant accomplishments:

1. Email Subscriber Growth:
   Abigail successfully grew her email list by 10,000 subscribers organically in six months. She highlights this achievement:

   “I brought in 10,000 email subscribers in just six months. Now I felt like that was such a huge success...”
   [06:30]

2. Press and PR Milestones:
   Being featured by CNBC marked a pivotal moment, reinforcing her influence in the industry:

   “Being interviewed and featured by CNBC felt like such a huge sign...”
   [07:00]

3. Social Media Engagement:
   Engagement on platforms like Instagram soared, largely due to strategies from her Instagram Profit Playbook:

   “Our engagements skyrocket this year and in large part thanks to the strategies I teach inside Instagram profit playbook.”
   [08:30]

4. Co-op Growth and Pricing Strategy:
   A strategic price increase in her co-op program led to sustainable growth and improved operational margins:

   “We took a price increase... it absolutely made a major difference in us hitting milestones with our co-op growth.”
   [08:45]

5. One Day Launch Challenge:
   Abigail’s live launch challenge attracted over 7,400 participants organically without any ad spend:

   “We had over 7,400 people go through that challenge, all organic. Not a single ad dollar was spent on the challenge.”
   [09:30]

---

Strategic Focus for 2025

Doubling Down on Front of Funnel

Abigail emphasizes the importance of increasing traffic in Legion (a strategy term likely meaning the initial stages of customer acquisition):

“If you want to see growth in 2025, traffic in Legion needs to be your focus. Like, how are you going to get more people seeing your offers?”
[00:00]

She plans to enhance her front-of-funnel strategies by ensuring entry points are effectively connected to sales funnels:

“Every lead magnet will have a sales funnel, but every purchase will have an onboarding sequence that includes upsells.”
[19:27]

Optimizing Order Bumps and Upsells

To boost revenue, Abigail intends to incorporate strategic order bumps and upsells without overwhelming customers:

“Order bumps are necessary to create enough margin to make our business operational, but also to continue to amplify results for people.”
[13:37]

She cautions against unethical upselling practices:

“If you're upselling a multi-thousand dollar offer when someone came in for less than a hundred bucks, make the checkout separate.”
[26:42]

Enhancing Onboarding Experiences

A streamlined and strategic onboarding process is set to be a priority, ensuring clients effectively utilize available tools and resources:

“I want better client experience across the board. Making sure people have what they need to be successful.”
[18:56]

Integrating Paid Advertising

After a hiatus from paid ads, Abigail is reintroducing a measured approach by collaborating with a contractor to manage and scale her advertising efforts:

“I'm very hesitant about scale. I just felt like I didn't know what I'm doing. And at this point, I feel like I know exactly what I'm doing.”
[14:16]

---

Industry Predictions for 2025

Division Between Growth and Shutdown

Abigail predicts a stark divide in the industry where businesses either adapt and thrive or fail to sustain:

“I predict there is going to be a staunch division, those that are rising to the occasion and pivoting and adjusting... and then a lot more businesses shuttering their doors.”
[21:14]

Importance of Flexibility and Intuitive Decision-Making

Success in 2025 will hinge on the ability to remain flexible and make intuitive business decisions rather than being tethered to rigid plans:

“I want to see more businesses focus on making intuitive decisions rather than the right decisions. Because there is no right.”
[22:37]

Emphasis on Traffic Generation and Lead Nurturing

Generating more awareness to drive traffic into businesses will be crucial, as it leads to more warm leads that are easier to convert:

“More awareness will lead to more warm leads. Warm leads don’t need to be convinced. Warm leads will convert if presented with an offer that truly solves problems.”
[11:17]

Responsible Use of Order Bumps and Upsells

Businesses must implement order bumps and upsells responsibly to maintain ethical standards and customer trust:

“Order bumps can be up to 100% of the initial face value, but not necessarily more. It needs to be reasonable.”
[26:28]

---

Final Thoughts and Encouragement

Abigail concludes by encouraging her audience to adopt her strategies and remain adaptable:

“If you listen to what I'm about to say and you're like, I don't even feel like I could do that, it's probably because you need to do some of this pre-work first.”
[11:17]

She invites listeners to engage with her programs and community to further their business growth:

“If you haven't snagged [Digital Product Jumpstart] yet, you can find out more @bossproject.com/jumpstart.”
[31:23]

Abigail expresses her enthusiasm for the upcoming year, balancing structured plans with the readiness to improvise:

“I have mapped out my pricing... my team is also hard at work developing their own individual goals and plans. I do not remember the last time I felt this prepared going into a new year.”
[29:10]

---

Key Takeaways

1. Focus on Traffic: Increasing visibility and nurturing leads are paramount for growth in 2025.
2. Strategic Planning: Balance intuitive decision-making with structured strategies to remain adaptable.
3. Ethical Upselling: Implement order bumps and upsells thoughtfully to enhance revenue without compromising trust.
4. Enhanced Onboarding: Prioritize client onboarding to ensure successful utilization of products and services.
5. Flexible Goals: Be prepared to adjust plans in response to changing economic and industry landscapes.

---

Connect with Abigail

For listeners looking to implement Abigail's strategies or seeking further guidance, she encourages joining her community and engaging with her offerings:

• Join the Community: Share goals and predictions with fellow entrepreneurs.
• Programs and Courses: Explore offerings at bossproject.com/courses.
• Contact: Reach out via Instagram @bossproject.com or through her personal profile linked on the Boss Project website.

---

Note: This summary excludes promotional segments, advertisements, and non-content portions to focus solely on the valuable insights and strategies shared by Abigail Pumphrey.

Transcript

[Abigail Pumphrey]

If you want to see growth in 2025, traffic in Legion needs to be your focus. Like, how are you going to get.

[Unknown Speaker 1]

More people seeing your offers?

[Abigail Pumphrey]

And how are you going to take that traffic and nurture it so that.

[Unknown Speaker 2]

If they don't convert immediately, you can.

[Abigail Pumphrey]

Convert them down the road?

[Unknown Speaker 3]

Welcome to the Strategy Hour podcast brought to you by Boss Project.

[Abigail Pumphrey]

I'm your host, Abigail Pumphrey, and I'm dedicated to supporting online businesses. I don't believe in one right way to build a business. I'm here to help you build business your way. One that supports not only the life you have, but the life you want. I'm on a personal mission to help you become financially free. I'm taking all the lessons learned as I turned a layoff into a seven figure online business. I'm here to help you prioritize your.

[Unknown Speaker 2]

Life every step of the way.

[Unknown Speaker 3]

Whether you're creating your first digital product.

[Abigail Pumphrey]

Growing an email list, or scaling an already profitable business. Business settle in.

[Unknown Speaker 2]

It's time to talk strategy. Looking for a way to make a difference with your morning coffee?

[Unknown Speaker 3]

Grab a bag of talitha [e-mail] Coffee.

[Unknown Speaker 2]

Every purchase helps support survivors of human trafficking. Make every cup [e-mail] Coffee believe it.

[Abigail Pumphrey]

Or not, I haven't planned the following.

[Unknown Speaker 2]

Year for multiple years in a row.

[Abigail Pumphrey]

Which sounds so wild now.

[Unknown Speaker 1]

This isn't to say I don't plan.

[Abigail Pumphrey]

That's simply not true.

[Unknown Speaker 2]

But I felt all of this pressure.

[Abigail Pumphrey]

Around making the right choices to set myself up for the right year to accomplish all of the things I ever wanted to accomplish. And I was tired of it.

[Unknown Speaker 1]

I was tired of all the pressure.

[Abigail Pumphrey]

I was tired of feeling like I was failing.

[Unknown Speaker 1]

I was tired of trying to live up to my own expectations. And so I just stopped setting goals.

[Abigail Pumphrey]

I just stopped deciding what that future looked like and tried to move through things intuitively and take things one step at a time.

[Unknown Speaker 1]

Now, all of that being said, the.

[Unknown Speaker 2]

Last year has been a lot more.

[Unknown Speaker 1]

Intentional than the several previous.

[Unknown Speaker 2]

Now there's a million reasons why I.

[Abigail Pumphrey]

Think we all went through Covid and.

[Unknown Speaker 2]

Felt like, I don't know what the.

[Abigail Pumphrey]

World'S gonna look like, I don't know what my business is gonna look like.

[Unknown Speaker 2]

I'm not sure how I can even show up online because I don't know.

[Abigail Pumphrey]

What the state of this industry will be at the end of this.

[Unknown Speaker 2]

We all had that collective feeling and then we had surprises happen.

[Abigail Pumphrey]

The business economy grew when we were.

[Unknown Speaker 1]

All expecting it to go down. Now, not to Say that some businesses.

[Abigail Pumphrey]

Didn'T struggle, but a lot of people.

[Unknown Speaker 1]

Grew through Covid in a way that.

[Abigail Pumphrey]

They never anticipated, only to be shocked.

[Unknown Speaker 2]

On the back end. I saw businesses in 2023 shrink by 50%, 80% businesses close who had been.

[Unknown Speaker 1]

In business five, seven, eight, 10 years or more, which obviously leads to a.

[Unknown Speaker 2]

World in which people are like, I don't know. So I'm just gonna guess I'm just gonna move through this and just hope and pray and we'll see. And I get it.

[Abigail Pumphrey]

All of that to be said, I.

[Unknown Speaker 2]

Feel this, like, renewed sense of energy.

[Unknown Speaker 1]

And excitement around planning in a way.

[Unknown Speaker 2]

That I haven't felt in years.

[Abigail Pumphrey]

And so I wanted to utilize this.

[Unknown Speaker 2]

Episode to share more of my plans and my predictions for 2025. Now, I originally wrote this as an email, and I was like, I have too much to say. I have got to expand on this.

[Unknown Speaker 1]

There's a lot that's going into this.

[Unknown Speaker 2]

And saying it a few words on a page just is not enough for me. And so I'm excited to put this out into the world. Originally, I wasn't planning to share my plans for 2025. I honestly find it to be a little bit odd. Like, I'm in a position where I am teaching people how to do what.

[Abigail Pumphrey]

I do, which I have a love hate relationship with in general.

[Unknown Speaker 2]

But when you're in that position and you're teaching people how to do what.

[Abigail Pumphrey]

You do, sometimes you feel this inclination to hold back.

[Unknown Speaker 2]

And I think part of it is.

[Abigail Pumphrey]

Justified, like, because you want to learn.

[Unknown Speaker 1]

The things and make sure it's right.

[Unknown Speaker 2]

Before you turn around and talk about it.

[Abigail Pumphrey]

And so because of that, you, like, wait until you're debriefing instead of sharing in advance.

[Unknown Speaker 2]

Anyway, all that to say, I know this is gonna work. I've never felt more confident that this is gonna work. And so I want to make sure.

[Abigail Pumphrey]

That you have this in front of you as reminders.

[Unknown Speaker 1]

It's not to say it needs to.

[Unknown Speaker 2]

Radically change your plans, but they are really important reminders about what makes businesses.

[Abigail Pumphrey]

In this industry scale.

[Unknown Speaker 2]

Now, my 2025 plans would not be possible if 2024 didn't happen. I think there is such a critical point to be made that slowing down.

[Abigail Pumphrey]

To speed up is such a normal part of this.

[Unknown Speaker 1]

But my slowing down to speed up.

[Abigail Pumphrey]

Was slowing down for 18 months. And even in that, I still accomplished things I'm incredibly proud of.

[Unknown Speaker 2]

And some of you are going to.

[Abigail Pumphrey]

Be like, you can't tell me that this was your slow period.

[Unknown Speaker 2]

No like it was.

[Unknown Speaker 1]

It absolutely was. There were so many things I was.

[Unknown Speaker 2]

Holding back on because I was still in development, because I was still creating the ecosystem, because I was rewriting everything.

[Abigail Pumphrey]

I reworked all of my core products.

[Unknown Speaker 1]

Most of which are brand new in the last 12 months.

[Unknown Speaker 2]

But I knew to create the kind of growth that I wanted, to create, the kind of sustainability I wanted, that.

[Unknown Speaker 1]

I needed to continue to be focused on bringing in new leads, I e New email subscribers.

[Unknown Speaker 2]

And so at the beginning of this year, I really doubled down, down on that and I brought in 10,000 email subscribers in just six months. Now I felt like that was such.

[Unknown Speaker 1]

A huge success that I ended up writing a full debrief, a full case.

[Unknown Speaker 2]

Study on how I did it.

[Abigail Pumphrey]

So if you want to see exactly.

[Unknown Speaker 2]

How I added 10,000 leads, P.S. none of which I paid for. Like, these were all organic leads. You can find out [e-mail] leads now. I'm also really proud of some of the press that I got this year. Being interviewed and featured by CNBC felt like such a huge sign that. Not that I.

[Unknown Speaker 1]

Not the sign that I had made it, but kind of, but kind of.

[Unknown Speaker 2]

I think so often I make myself smaller and to be featured by such a prominent news outlet really for me, drove home just how far I've come.

[Unknown Speaker 1]

And just how influential my voice is for this industry.

[Unknown Speaker 2]

And it means a lot to me. So I'm very excited about that. I also had been holding back for a long time on social for a variety of reasons, but I watched our engagements skyrocket this year and in large part thanks to the strategies I teach inside Instagram profit playbook. Now, if you want to see more about that, I would Recommend going to bossproject.com courses. That's going to be the fastest way to find all of my programs. And the interesting thing is we took some gambles in the last year with the co op. I hadn't raised the price in four years and we did a price increase at the end of 2023, or maybe it was the beginning of 24. Regardless, we took what I felt like was a pretty big gamble, but it absolutely made a major difference in us hitting milestones with our co op growth. And so I feel really good about that decision and I know it set us up more long term for sustainability there because the co op had gotten to the point where our operational costs compared to what it actually looked like for an individual member, it was just not. There was not a big enough margin.

[Unknown Speaker 1]

There to justify the work.

[Unknown Speaker 2]

And the time and the, and everything that went into it.

[Unknown Speaker 1]

But the thing I'm probably the most.

[Unknown Speaker 2]

Proud of and probably the most surprised by in 2024 was our one day launch challenge. Now I spoiler alert. It's coming back again in January. We're doing it live. It's going to be the most epic thing ever. But this year we smashed ceilings like the last number I looked at. We had over 7,400 people go through that challenge, all organic. Not a single ad dollar was spent on the challenge.

[Abigail Pumphrey]

That is wild.

[Unknown Speaker 2]

And it's been really effective. We've seen so many launches, y'all have produced so many digital products. We featured so many of you in our digital product directory. And I'm just so excited about what it's going to continue to do into next year. And I have a lot of plans.

[Unknown Speaker 1]

For how we're going to continue to.

[Unknown Speaker 2]

Scale this event both on a live.

[Unknown Speaker 1]

Basis, but also an evergreen basis.

[Unknown Speaker 2]

Now all of that said that was just necessary, like spending time on our.

[Unknown Speaker 1]

Offer ecosystem, spending time on growing our email list, focusing on a little bit.

[Unknown Speaker 2]

On PR and really figuring out how.

[Unknown Speaker 1]

To re engage an audience.

[Unknown Speaker 2]

Like all of those things were necessary to make 2025 make sense. So if you listen to what I'm about to say and you're like, I don't even feel like I could do.

[Unknown Speaker 1]

That, it's probably because you need to.

[Unknown Speaker 2]

Do some of this pre work first. And there's nothing wrong with that. Like I said, I slowed down for 18 months to really pick up the pace now. Now in terms of where I'm putting my energy, I am doubling down on my front of funnel. I think we spend so much time thinking about like acquisition essentially, like how do we turn a warm audience into buyers that we don't realize that like that's not the issue. Like you need more awareness. More awareness will lead to more worm leads.

[Unknown Speaker 1]

Worm leads don't need to be convinced. Worm leads will convert if presented with.

[Unknown Speaker 2]

An offer that truly solves problems. And so I want everyone to be.

[Unknown Speaker 1]

More focused on how they can bring.

[Unknown Speaker 2]

More awareness into their world, into their business, into what they do. That being said, I am focused on growth and I'm doing that in a couple of ways. One, this was already in place, you know, in 2024, but going into next year, I'm going to make these even more strategic.

[Unknown Speaker 1]

A lot of it was just based.

[Unknown Speaker 2]

On whatever happened to be available at the time. Now I have much more clear order pass that is like what products are connected to what products and how do you make one strategic and aligned with the next. And so specifically, making sure all of our entry point offers have order bumps attached to them is definitely going to be a simple but effective part of our strategy. We saw on average a 20 to 30% revenue increase per sale by including it. Now, it's not to say it converts every single time it doesn't, but when it does convert, it raises the average.

[Unknown Speaker 1]

Order value significantly and absolutely makes a.

[Unknown Speaker 2]

Difference when we are so heavy on low cost products. Like, if you compare us to a.

[Unknown Speaker 1]

Lot of other people in this industry.

[Unknown Speaker 2]

Like they have $300 offers, $500 offers, $2,000 offers, all that. The majority, the majority of the things we offer are under $150, which is like a little bit nuts. And so order bumps are necessary to create enough margin to make our business operational, but also to continue to amplify results for people. Like, I don't want to just have someone add something to their order just because I want to do it in.

[Unknown Speaker 1]

A way that actually helps them get better results.

[Unknown Speaker 2]

Now, it has been actual years since I spent good money on paid advertising. Now I dabble, like barely at the beginning of this year and really just put a little fuel on the fire for organic posts that were already working. Now, this wasn't me, you know, doing the like, boost.

[Unknown Speaker 1]

I wasn't boosting posts.

[Unknown Speaker 2]

I was doing legitimate paid ads, but.

[Unknown Speaker 1]

I wasn't spending very much.

[Unknown Speaker 2]

I was very hesitant about scale. I just felt like I didn't know what I was doing. And at this point, I feel like I know exactly what I'm doing. I'm still intimidated by the management. And so I have brought someone on, on a contractor basis to help me with the management. But I'll be fully on the creative, so I'll do all the writing. We'll create all of our own ads. They're just going to help us set them up and scale them. And I feel really good about that. Now, this is going to sound like a goofy thing that is kind of obvious, but I have been guilty of.

[Unknown Speaker 1]

This for a very, very, very, very long time.

[Unknown Speaker 2]

And so I'm gonna imagine that a lot of you are also. And I have a tendency to create lead magnets that are high value. They offer a lot to my audience. But then it's, that's it. Like, they only get people on the.

[Abigail Pumphrey]

List, which is great.

[Unknown Speaker 2]

I mean, I obviously send regular communication. I send emails every week about my podcast. I am frequently selling to my email list. So, like, not a bad thing. However, I want to do a better job about having lead magnets that are.

[Unknown Speaker 1]

Connected to specific products and have a clear sales funnel attached to them.

[Unknown Speaker 2]

So a couple have them. The ones that do are converting quite well. If I'm going to have lead magnet at all, I want to make sure.

[Unknown Speaker 1]

It has a sales funnel attached to.

[Unknown Speaker 2]

It and it's not going to be like a these aren't like hard pitch sales funnels.

[Unknown Speaker 1]

These are. You showed interest in this topic.

[Unknown Speaker 2]

Here's how else I can help you. Here's an offer. Take it or leave it. Like these aren't complicated, but they are effective and so I'm going to really.

[Unknown Speaker 1]

Ensure that both of of those things coexist.

[Unknown Speaker 3]

I keep seeing it happen.

[Unknown Speaker 2]

You're caught in a loop, waiting for.

[Unknown Speaker 3]

That perfect moment, overthinking every decision and comparing your progress to the curated realities of others online. I've been there too, and I made a shift that changed absolutely everything. It simplified my approach and allowed me to start trusting my intuition again.

[Abigail Pumphrey]

Truly, everything changed.

[Unknown Speaker 3]

My business doubled, then doubled again. I rocked $300,000 launches, enrolled over 10,000 students in a sing course, and finally started showing up in a way that felt effortless and aligned. Now I'm sharing those exact tools and strategies in my new three part workshop series, Mindset Reboot. Right now you can grab it for just $11.

[Unknown Speaker 4]

Hurry.

[Unknown Speaker 3]

Visit creative templateshop.commindset to find out more.

[Unknown Speaker 4]

Hiring with Indeed.

[Unknown Speaker 3]

Your search is over.

[Unknown Speaker 4]

When it comes to hiring, don't go searching for the 1. Just meet your match with Indeed. Get unparalleled access to job seekers with over 350 million unique monthly visitors globally according to Indeed data and an extended reach through Glassdoor. I love that Indeed makes it easy to hire when we've hired. In the past, the process was full of unqualified applicants. With Indeed, we can target the right candidates for the right position, leveraging over 140 million qualifications and preferences every day. Indeed's matching engine is constantly learning from your preferences, so the more you use Indeed, the better it gets and listeners of this show will get a $75 sponsored job credit. To get your jobs more visibility@inn Indeed.com strategy hour, just go to indeed.com strategy hour right now and support our show by seeing you heard about Indeed on this podcast. Indeed.com strategy hour terms and conditions apply. Need to hire you need Indeed.

[Unknown Speaker 2]

I also am excited about adjusting our strategy for onboarding so one Onboarding is.

[Unknown Speaker 1]

Just something in general that we're prioritizing. I want better client experience across the board. It's Something I'm always focused on enhancing. I want to see people do more.

[Unknown Speaker 2]

Do better, like find their paths easier, make the choices clearer to navigate.

[Unknown Speaker 1]

I want them to see more progress and be excited about that progress.

[Unknown Speaker 2]

And I want onboarding to be strategic.

[Abigail Pumphrey]

So it's going to be a balance.

[Unknown Speaker 2]

Of making sure people are aware of the tools they have in front of them alongside strategic upsells that are not hard pushes. So I'm really looking forward to that strategy and have a plan, a game plan for how those things work together, I. E. What that ultimately means is every lead magnet will have a sales funnel, but every purchase will have an onboarding sequence that includes upsells. So those things work together. Clearly. I also am going to be spending a lot more time focused on. I wouldn't say more time because this really was the plan all of this year. But I just need to reiterate that, like, my plan is the front of funnel. I am focused on selling my entry points.

[Abigail Pumphrey]

The back of funnel sells itself.

[Unknown Speaker 2]

If I do the front of funnel well, I. E. Entry points are a way to bring people into my world. People landing in the co op sells itself because I have an incredible community, I have amazing support. We have tools out the yin yang. There's so much there that's not the issue.

[Unknown Speaker 1]

Simply need more people exposed.

[Unknown Speaker 2]

And so I'm looking forward to seeing what that looks like, having those things work in tandem. But I do want to make some predictions for next year that aren't just.

[Unknown Speaker 1]

About me or my business or the things I'm focused on.

[Abigail Pumphrey]

But things I'm going to see are.

[Unknown Speaker 1]

Things that I'm expecting to see rather in this industry. And one that honestly makes me a.

[Abigail Pumphrey]

Little bit sad, but I think is just going to continue is I predict there is going to be a staunch division, those that are rising to the.

[Unknown Speaker 1]

Occasion and pivoting and adjusting and figuring out what's next for their business.

[Abigail Pumphrey]

And then a lot more businesses shuttering their doors and stopping and quitting and.

[Unknown Speaker 1]

Letting go and not being willing to.

[Abigail Pumphrey]

Change because we're in a time of change. Like, we are not in a position.

[Unknown Speaker 1]

Where you can just do more of what you've always done and survive.

[Abigail Pumphrey]

The ones that are gonna keep going.

[Unknown Speaker 1]

Are the ones willing to double down.

[Abigail Pumphrey]

On what they do best and be willing to let go of what's not working, even if it's something they used to love, even if it's something that used to be highly effective.

[Unknown Speaker 1]

The businesses that continually listen to the needs of their community and show up for them are the ones that are going to succeed.

[Abigail Pumphrey]

These businesses aren't afraid of making mistakes. They are willing to try things even.

[Unknown Speaker 1]

When no one else is trying them.

[Abigail Pumphrey]

I have plans personally to do things.

[Unknown Speaker 1]

I've seen not a single person in this industry do. And I know those are the kinds.

[Abigail Pumphrey]

Of decisions that are disruptive. And sure, they have their downfalls, they have their issues, but the risk is worth the reward. And sometimes you have to take risks in business. It's just part of it. I want to see more businesses focus on making intuitive decisions rather than the right decisions. Because there is no right. Like, there just isn't. I mean, if we're talking about moral, ethical issues, okay. But that's not what I'm talking about here. The majority of businesses that get stuck or shut down or stop are the ones that are unwilling to make decisions. They are stewing on something.

[Unknown Speaker 1]

They are weighing all the options.

[Abigail Pumphrey]

They are planning. Nothing wrong with planning, but you gotta move forward. You have to make a decision, you have to move on.

[Unknown Speaker 1]

And I know the businesses that are going to keep growing are the ones.

[Abigail Pumphrey]

That just follow their instincts. And when the feedback comes in that it's not right or it's not giving.

[Unknown Speaker 1]

Them the results they want, they pivot quickly, they move on quickly.

[Abigail Pumphrey]

They don't linger, they don't fight it. I know it's going to be so critical for people to continue to focus on traffic in Legion. Like, if you want to see growth in 2025, traffic in Legion needs to be your focus. Like, how are you going to get.

[Unknown Speaker 1]

More people seeing your offers?

[Abigail Pumphrey]

And how are you going to take.

[Unknown Speaker 2]

That traffic and nurture it so that if they don't convert immediately, you can.

[Abigail Pumphrey]

Convert them down the road? Now, I love organic methods. I think organic can be incredible. Often I think it's all people need to make their goals possible. I think paid just amplifies what's already working. But I think both are incredible.

[Unknown Speaker 1]

I have no qualms with both.

[Abigail Pumphrey]

I do think if people want to see more sustainable income through offers that are more on the DIY end of.

[Unknown Speaker 1]

The spectrum, like more digital products, more.

[Abigail Pumphrey]

DIY courses, that they are going to.

[Unknown Speaker 1]

Need to spend more time and more.

[Abigail Pumphrey]

Emphasis focusing on things like order bumps.

[Unknown Speaker 1]

And upsells and automated funnels. And like, even if you know those.

[Abigail Pumphrey]

Are a thing, like, I need you to be thinking about, how am I.

[Unknown Speaker 1]

Doing these things strategically?

[Abigail Pumphrey]

And if you're not ready, like, you.

[Unknown Speaker 1]

Don'T need to do a million things.

[Abigail Pumphrey]

All at once, you just need to do one right? And so if you have one offer that has a really incredible order bump that's converting and then you're upselling and it's singing together great. Now I get that there's some pushback.

[Unknown Speaker 1]

In this area because they've seen some.

[Abigail Pumphrey]

People go from like a $7 offer.

[Unknown Speaker 1]

And then they have like a one.

[Abigail Pumphrey]

Click upsell to like a $5,000 thing. That is literally not what I'm talking about. I think that's so unethical. I think there's a lot of problems with that. That's not what I mean. I think order bumps can be up.

[Unknown Speaker 1]

To 100% of the initial face value, but not necessarily more. I think there's exceptions to the rule.

[Abigail Pumphrey]

But it needs to be reasonable.

[Unknown Speaker 1]

We're not doing bait and switch here.

[Abigail Pumphrey]

Like it needs to be strategic. And then those upsells, if they're more than like 2 or 3x the original price point, I think what one click upsells can be kind of gross. I'm not saying that there isn't a time and a place for them. There totally is. There totally is. But if you're upselling a multi thousand.

[Unknown Speaker 1]

Dollar offer, when someone came in for less than a hundred bucks, make the checkout separate. And it's not to say they have this high pressure to convert right then.

[Abigail Pumphrey]

Like introduce them to the upsell. They don't have to convert now. They don't have to convert in a month.

[Unknown Speaker 1]

They can convert six months, 12 months down the line. But you letting them know that it exists up front is you doing them a service.

[Abigail Pumphrey]

Anyway, off my soapbox for a second now. I do think the differentiator, like there.

[Unknown Speaker 1]

Are plenty of marketers that are going.

[Abigail Pumphrey]

To do the marketing well, the selling well.

[Unknown Speaker 1]

The business is only as sustainable as how well you're taking care of your clients.

[Abigail Pumphrey]

And so I want to see people.

[Unknown Speaker 2]

Focused on onboarding, onboarding effectively.

[Unknown Speaker 1]

Making sure people have what they need to be successful.

[Abigail Pumphrey]

Making sure people know the tools that.

[Unknown Speaker 1]

You'Ve already spent all of this time producing. All of these assets that you put.

[Abigail Pumphrey]

Together to make their life easier, you need to put it in front of them in a way that's consumable, in a way that's logical, in a way that they know how to come back to it. 20, 25. As with any year, it's going to be important that you remain flexible, that.

[Unknown Speaker 1]

You'Re willing to improvise.

[Abigail Pumphrey]

You cannot go into a new year.

[Unknown Speaker 1]

Rigid with your plans.

[Unknown Speaker 2]

You can have plans, you can have.

[Unknown Speaker 1]

Goals, you can have things you're excited about doing. And when the circumstances change, adjust.

[Abigail Pumphrey]

I don't need you married to your launch schedule. I don't need you worried. I don't about what happens if something.

[Unknown Speaker 1]

In the economic climate shifts dramatically. Adjust when those things happen. But you don't need to anticipate everything. You can't possibly. You can't possibly.

[Abigail Pumphrey]

It's just not going to happen. I'm excited. I've mapped out my pricing.

[Unknown Speaker 1]

I have my Q1 launch schedule. I did not plan out the whole year on purpose.

[Abigail Pumphrey]

I have a huge ADS meeting next week where we're mapping out strategy for a launch that's coming in January.

[Unknown Speaker 1]

My team is also hard at work developing their own individual goals and plans.

[Abigail Pumphrey]

For the things they're working on that are independent to their department or their role.

[Unknown Speaker 1]

I do not remember the last time I felt this prepared going into a new year.

[Abigail Pumphrey]

I'm ready. I'm excited, I'm motivated, and I'm truly looking forward to executing the plan while being open to improvisation. Because life's gonna happen. I am psyched. Like, I am so ready. Almost to the point where, like, there's kind of an irony to it all. I remember last year preparing for the.

[Unknown Speaker 1]

Holidays, preparing for the end of the year.

[Abigail Pumphrey]

I always take two weeks off during the holiday. And you know, you've planned the year right when you're so excited about the.

[Unknown Speaker 1]

Year to come that you're ready to.

[Abigail Pumphrey]

Go back to work before your time off ends. And the funny thing is, I haven't even started time off yet and I'm already ready to come back. I'm already like, okay, not to say.

[Unknown Speaker 1]

I'm not looking forward to Christmas.

[Abigail Pumphrey]

I am. But it's funny how this is just so enticing.

[Unknown Speaker 1]

And I think a huge part of.

[Abigail Pumphrey]

It is that I'm not so in.

[Unknown Speaker 1]

The weeds in the development.

[Abigail Pumphrey]

I get to execute. And this is a fun time and.

[Unknown Speaker 2]

I'm looking forward to it.

[Abigail Pumphrey]

So all of this to say if what I talked about today was exciting for you, if you're interested in doubling.

[Unknown Speaker 1]

Down on that front of funnel strategy.

[Abigail Pumphrey]

You want to see that be a.

[Unknown Speaker 1]

More strategic part of what you do.

[Abigail Pumphrey]

Then you need to get into digital product jumpstart.

[Unknown Speaker 2]

Like, it is absolutely a huge part of how I've designed my ecosystem and.

[Abigail Pumphrey]

Is how you are going to get paid while you're building your audience. You are going to get paid to.

[Unknown Speaker 1]

Bring in qualified leads. And this is helpful whether you're launching.

[Unknown Speaker 2]

A brand new product or you need.

[Unknown Speaker 1]

To refine an existing one.

[Abigail Pumphrey]

This is going to help you bring.

[Unknown Speaker 2]

In the right people who are going.

[Unknown Speaker 1]

To convert again and again.

[Abigail Pumphrey]

It has been people's absolutely favorite program I've produced in the last year and.

[Unknown Speaker 1]

I can't wait to see it take your business to the next level.

[Abigail Pumphrey]

So if you haven't snagged it yet.

[Unknown Speaker 2]

You can find out [e-mail] jumpstart and.

[Unknown Speaker 1]

If you're already in Jumpstart or you're.

[Unknown Speaker 2]

Already in the co op, I would.

[Unknown Speaker 1]

Love to hear more about your big goals for 2025.

[Abigail Pumphrey]

So come into the community.

[Unknown Speaker 2]

Come share what you're working on.

[Abigail Pumphrey]

I want to see exactly what you're excited about and what your predictions are for next year.

[Unknown Speaker 2]

I want to hear from you too.

[Abigail Pumphrey]

This is just going to be a.

[Unknown Speaker 2]

Year for the record books. I can feel it.

[Abigail Pumphrey]

Dare I say I truly think I.

[Unknown Speaker 1]

Could forex in the next 12 months.

[Unknown Speaker 2]

That feels pretty massive for the scale I'm already at, but also exciting and riveting and I don't know, there's something about it being a little bit out of reach that makes it all the more exciting. So I look forward to hearing more.

[Unknown Speaker 1]

About your plans and your predictions.

[Unknown Speaker 2]

Reach out to me anytime you can.

[Abigail Pumphrey]

Find me by going to Boss Project on Instagram.

[Unknown Speaker 2]

My personal profile at Abigail says is linked there. I'd love to hear from you.

[Unknown Speaker 1]

Feel free to ask me more questions about my strategy.

[Abigail Pumphrey]

I would love to chat. I can't wait to see what the next year brings for you. Let's do this together.

[Unknown Speaker 3]

Hey, a few quick favors before you leave. I'd love if you'd share today's episode, send it to a friend who needs.

[Unknown Speaker 2]

To hear it, and post on social.

[Unknown Speaker 3]

You can show us where you're listening from, your favorite takeaway or why someone else should listen.

[Unknown Speaker 2]

Be sure to tag me, Abigail says and bossproject so we can share it.

[Unknown Speaker 4]

Okay.

[Unknown Speaker 3]

Second favor to get podcast updates and all the behind the scenes news from Boss Project. I'd love if you'd join my VIP list. Just head to bossproject.com signup to make sure I have have all your contact details.

[Unknown Speaker 2]

Really love this show.

[Unknown Speaker 3]

It would mean so much to me if you'd leave a rating and review it not only helps more listeners find.

[Unknown Speaker 2]

The show, but allows us to bring on quality sponsors so we can keep.

[Unknown Speaker 3]

Bringing you this valuable content for free. Thanks so much for listening.

[Unknown Speaker 2]

Until next time.