
While I’m definitely still exploring my creativity and using that everyday as a content creator, where I’m at today is not at all where I thought I would be!
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Abigail Pumphrey
I have this huge vision for what my future looks like and how I put it into this bigger mission of mine. Because I have a dream that knowledge should be free.
Unknown Co-Host
Welcome to the Strategy Hour podcast brought to you by Boss Project. I'm your host, Abigail Pumphrey, and I'm dedicated to supporting online businesses. I don't believe in one right way to build a business. I'm here to help you build business your way. One that supports not only the life you have, but the life you want. I'm on a personal mission to help you become financially free. I'm taking all the lessons learned as I turned a layoff into a seven figure online business. I'm here to help you prioritize your life every step of the way. Whether you're creating your first digital product, growing an email list, or scaling an already profitable business. Settle in. It's time to talk Strategy. It's been 10 whole years, an entire.
Abigail Pumphrey
Decade since I started bossproject.com I have built a business. I have employed many people. I have taught tens of thousands of entrepreneurs how to build their business online. And where I'm at today is not.
Unknown Co-Host
At all where I thought I would be.
Abigail Pumphrey
I definitely imagined a world in which I'd be running a design agency and working with Kids, Killer Fortune 500 brands, and being super creative. And while I'm definitely still exploring my creativity and utilizing that every day as a content creator, it's definitely not the same. It's definitely not the life I imagine for myself, but it is so much better. When I really sat down to think about what's next, I kept coming back to this concept of using excitement as a compass. As a compass to guide us where we're going and follow our intuition. It all started because at the beginning of 2025, I sat down to do a vision board, like one does, because, you know, the girly pops gotta sit down with their friends and glue pictures to a poster board and eat too many sweets. It's. It's like a rite of passage for every 30 something. Nonetheless, I was digging through Pinterest, as one does, and looking at all of the images and all of the quotes and all of the things I could say or do or inspired by. And there was this one particular quote, this one particular image that really, really struck me and I had to print it out. I had to put it on my board. And I have been thinking about it every day since, and it's been months now, so I got to read it. You need goals that give you goosebumps, friends that give you energy lovers that give you butterflies, an emission that makes it impossible to sleep and an irresistible to wake up. It feels like fireworks inside of your mind. Use excitement as a compass. It shows you exactly where to go. In this episode, I may be exploring what's next for me, but my hope is that you'll walk away from this thinking about your own path, thinking about your own things that excite you and where you want to go from here. Now, I don't want to sit here and lead you to believe that every idea I've ever thought of has been this well thought out and executed thing. Sometimes it is literally just an idea, a spark, a little something that comes to me and it's an itch I can't scratch, or a scratch I have to itch. An itch I must scratch. I think that's the phrase. The most recent kind of event that happened with that, I fell into a complete state of flow. But it started as it usually does in the shower. And I was thinking about where I wanted to go next and what I felt like I was missing and the things I was craving. And the thing I kept coming back to was writing. I want to write more. I want to share more. I really love using my words. And as much as I love talking on the Strategy Hour podcast, I also really enjoy the concept of just sitting down with a keyboard or even just my phone in my pocket and whipping out my notes app and writing down what's on my mind. There's something about it that is so therapeutic. I can really process what's going on. Honestly, listening back to the podcast also does this for me, but sometimes writing does it on a completely different level. And in the shower I had this thought, what if I could share more of those raw and real emotions, the kind that usually just live and die in my phone and never really go out into the world and get seen. And part of it was because when I really sat back and looked at what's worked, what really clicks for people, what is the thing that people resonate with? It's often my realist and rawest posts where I get really vulnerable and I say the quiet parts out loud and I tell people exactly what I'm thinking. And so I was thinking about, what does that look like? What would you call it? How do you execute on that concept? And I came up with Creator Diary. Now, in the shower, I absolutely imagined. I tried not to get my hopes up because I was like, there is no way this doesn't already exist. Someone has to own this URL. I can't imagine this is an original thought or idea, but I still got out of the shower. It was like 11pm at night. I went to my computer and I checked and creatordiary.com existed. I could have cried. I was floored. I had to Google seven times that I was spelling it correctly because I was worried that my dyslexia was going to catch up with me that I wasn't spelling it correctly. And then I was absolutely mortified. One of the first people I told, they also have dyslexia. And she's like, you're sure you didn't get creatordary.com and I panicked. But I did. I own, in fact, creatordiary.com and I just announced it a few days ago. Now when you're listening to this and it feels so surreal to put this idea out into the world, I have been wanting to for some time now to have my own website. Not that I don't have my own website, obviously. I own a lot of URLs. We have bossproject.com, creative templateshop.com. there's definitely still some older ones out there that if you know they exist, they do still exist. But I had been imagining for a while that I would have my own site, one that would be a little bit more personal and I would have less restriction as to the kinds of things I shared. Not to say that I can't do whatever I want. It's my business. I can put out whatever I want. But there is some element of making something feel and look cohesive in a way that's understandable to the outside world. So as much as I love to post my favorite sourdough recipe, it doesn't necessarily make sense over on Boss Project. I'm not even totally sure it makes sense on creatordiary.com but I'm giving myself the opportunity to not be in a box and really allow myself to explore what it looks like to fully be myself and be fully transparent online. But my vision goes deeper than that. It's not just about me sharing my journey or me sharing those hard parts or the sad parts or the anxious parts, or the parts that keep me up at night. It's not just about that. I remember as a kid sitting down with my mom, and every day, every single day, she read the newspaper and she would always read me the comic section. Well, that's untrue. She would let me read the comic section myself, but I usually read it upside down because she was reading it and I Couldn't wait for my turn. And so I learned how to read the newspaper upside down. But she would read me my horoscope and often would read me the column Dear Abby. I mean, it makes a lot of sense. My name's Abby. Like, there's so many obvious things about why she would have done that. Now, at the time, the subject matter was not relevant. I was probably 10, and she was. People were writing in for dating or life advice. But around that same period of my life, there was also several radio shows where people would call in and they would talk about their problems or the things going on in their relationship, and they would get advice. And I think it was in that moment that I thought, I want to be able to help people. I want to be able to share. And I definitely have my own opinions. I never really imagined that that would transpire into me being a business coach or strategist, but here we are. Now, transparently. I'd always imagined that this personal website of mine would be abigailpumphrey.com but I don't hate me. I don't like my name. I love my first name. I love the name Abigail. I've never liked my last name before I was married or now. I've always kind of imagined changing my name to my grandmother's maiden name, Abigail Burch. I just. It's so good. It's so good. I've absolutely tried to convince my husband that we need to change our name together. And he is skeptical. He's like, you can use it as a pen name and it won't matter. And I'm like, anyway, Besides the point. Abigailpumphrey.com is hard to spell. Creatordiary.com hello. So easy, so simple. And it doesn't require me to change my last name. So I am looking forward to this idea and this concept that people could also write in in the same way they used to write in to Dear Abby. And it would be Dear Creator Diary. And they could share their own stories, their own vulnerable moments, their own things that scared them or excited them or inspired them on their own path or journey. Now, my hope is to kind of similarly, to post secret, to put and showcase some of those letters anonymously on the Internet for people to see and view and feel a little less alone. Because this is one of the most isolating jobs I've ever done. And even though I have some very incredible friends in this online world, I'm often sitting in my office all alone, staring into a camera with no one on the other side of it now, since I haven't executed on this yet, I don't know exactly what it's going to look like. I don't know if people are going to mail in a physical letter because I think that would be kind of dreamy. I do have a P.O. box that is something we could make work. I know for sure. We could have people email in, we might have a form. I don't know the logistics yet, but I'm imagining some of these will be simply people's letters and only their letters with no response from me. Because sometimes words just need to be shared. They don't need to be responded to. But if people want advice, if people want my thoughts or my ideas for how they might go forward from here, definitely going to give them an option to let me respond. And I think this is going to be so fun. You know, when I started this business community was one of the biggest drivers for me. I wanted to bring people together. I wanted people to have access to knowledge in a way that they weren't getting somewhere else. And I think I did a really good job of that in the very early stages of my business. And as the business got bigger, it got more and more confusing for how do I support what that even looks like? But this feels like such a natural way to bring people together. And I literally could cry. I'm so excited about the potential impact that this is going to have on the creator community and I look forward to seeing all the things it turns into. But that's just like one piece of the puzzle. Like I have this huge vision for what my future looks like and how I put it into this bigger mission of mine. Because I have a dream that knowledge should be free. In a lot of ways, that's already happening. We're seeing artificial intelligence and Google get smarter by the day. You can get access to all of these things. But I do think there's a world in which so much business knowledge is being gatekept behind paywalls. And I want an opportunity to get closer and closer and closer to having all of that information be free. Now, it's not practical for most small businesses, and I'm not suggesting you need to turn around and make your digital products and courses free. By all means, you need to stay in business. You need to keep your family afloat. But when I'm thinking about my future, I'm thinking about how can I work towards that? What is it going to take to make that possible? And I'm still in business, I'm still supporting my family and Several employees and their families. And so I still have to make money to make all of our lives work. But I think there's some creative solutions for how we get there. So the first thing I did, which this is going back almost two years now, which is wild, year and a half maybe, I decided to dramatically cut my prices. We're talking between ten and a hundred times cheaper. And that is a really, really crazy business move. Don not suggest it for all of you, because it's been hard. It's been very hard. And transparently, my business financially is smaller than it was before, very much intentionally, but that's still like a huge kick to the ego and hard to process. And especially as someone who's trying to teach other people to make money online, intentionally choosing to make less. It is just a mind boggling experience that's hard to explain and also not something I always feel comfortable talking about with brand new people. But if you're wondering like, how am I ever going to get there? I think you still have to make money. I still think the business has to produce income for this to be reasonable or feasible. I just want to go about making that income differently. And so my vision is to lean more into media and content and sponsorship so that more of the cost of operations is on outside companies like SaaS, companies that are in this space and are interested in supporting small businesses. And I'm already well on the way. Like I already have sponsorships that cover more than one person's salary on my team. And that is a huge step forward on this mission. But I got a ways to go and definitely more companies that I want to get on board with this vision and idea to make it all feasible and make it all work. But I do think part of that is exploring things like YouTube, because it is one of the few platforms out there that actually allows you to monetize views exclusively. And if we're talking about getting paid for views, it pays out way more than other platforms like TikTok or even Instagram. In this next chapter of my business, I do want new challenges. I want to explore new opportunities. And part of that absolutely for sure is going to be writing a book. I've talked about this a handful of times and I've always said someday I know it's going to happen. But I didn't put a timeline on it, I didn't put an expiration date that if I didn't do by now, that I'd somehow failed. And a big part of that is I think there is a responsibility that you have as a small business owner that you should get to a certain level of income that you can anticipate and know is coming in the door before you completely distract yourself with writing a book. Because I have seen writing a book put people out of business because it takes so much time and creative energy that if it's taking you away from the things that you do on a day to day basis to keep your business operational, it can be a huge distraction. So figuring out how to make that work, I don't necessarily know what the timeline is. I think, you know, I, I was talking to ChatGPT about it and they're like, you need to put a date on it. I'm like, no, I'm not ready for that. ChatGPT likes to push me in all the best ways. I need to give. I don't know if it's a her or him. I definitely getting him vibes from my AI, but I don't know about yours. I think part of the reason I haven't written the book yet is I don't know which book to write first. I have more than one on my brain. I want to write one that's more of a memoir talking about what it's like to build a business while you struggle with chronic illness and health challenges. I also would love to talk about becoming an entrepreneur when you grew up with parents on disability. I want to inspire young minds that if they had a life that was not exactly what they had hoped or wanted and that life was challenging, that there is so much hope on the other side. I also have like very almost business textbook things in mind, the foundational concepts in business that I want to share and I totally realize I could incorporate that into more of a story about life and maybe that's what it turns into, but I'm not sure. I think that could be multiple books. I have lots on my mind there.
Unknown Co-Host
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Abigail Pumphrey
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Abigail Pumphrey
I also would love to eventually write a children's book series. I have a whole concept in mind. I have characters, I have an idea of what I want it to look like, and I've even looked at illustrators and just haven't started. I think part of the reason I haven't done it yet is we haven't had our own children, and it's kind of trickery to write a children's book when you've struggled with infertility. I don't know, maybe it's a me problem, but that feels complicated and hard. And then I also want to write a cookbook. For those of you who've been following me long enough, you know that I have been a content creator outside of the business world and done DIY home stuff and also food blogging. And so that might not feel like a super crazy out there idea to some of you, but for some of you, you're like, what? Like, that feels so random. It's not for me. Like, it is part of who I am. I love to cook. And part of the reason I want to write this book is I used to hate to cook. And it was really that I just didn't have a plan for how to go about doing it. And when I figured out a system that worked for me and was able to implement that on a regular basis, I realized the stress was coming from the not knowing what I'm going to cook, not the actual process of preparing a meal. And so I love having simple recipes to prepare for kind of your every day. But I also love, love, love, love, love, love being challenged by a recipe. And I usually try to explore a more challenging recipe. It depends on the time of year. In the summertime, I tend to do it about once a week. In the wintertime, it turns into soup season and I make bigger batches of things and I cook less often because I hate being cooking is a great way to warm up the house. Nonetheless, I think a cookbook is a someday on the horizon. But I don't want to keep putting it off. I don't want to keep putting off this idea of writing when I know it's something I'm passionate about and I have no shortage of words. I think there's some irony in what I'm about to say because I used to think that success was all about strategy, which, if you're listening to the Strategy Hour podcast, you might understand why I think that, right? Why that has been something that has driven me for so long. And while I think strategy has its place and is a critical component of you moving forward successfully, there's really no reason to move forward being blindsided by all the things that are going to come your way. If you go in knowing what's possible and the potential roadblocks, you can speed through and get so much more momentum. But I'm at a point in my life where I have the opportunity to be more flexible and less rigid. And I was real serious, real serious for about 10 years. And not that business isn't serious, not that business shouldn't be taken seriously, but I didn't build this business to build an empire. I built. Built this business to support my lifestyle and support the kind of life I wanted to live and hopefully inspire other people to do the same. And I have. You know, I've helped thousands of people build businesses that are more reflective of their personal priorities and values than what society tells them they should be doing as a small business owner, and I'm very proud of that. But in the process of talking to people about that journey, I got more serious as I went along, almost to the point that I stopped allowing myself to go with the whims of where that creativity was taking me. And I think that's doing me a disservice and doing my clients a disservice. And it started affecting my mental health and how I wanted to show up in my business and the kinds of things I wanted to do, things that used to feel fun all of a sudden felt stuffy and frustrating, and I don't want to operate from that kind of place. I built a business to the point that I have true financial freedom. I'm set up. I know exactly what I need to do and what I need to execute on over the next 10 years so that if I want to fully retire at 45, I can do that. I have the financial means and the ability, and that's an option that's on the table. But if I have all that freedom and flexibility, why would I wait 10 years to, like, utilize that? I just. Just doesn't seem reasonable. I worked really, really hard for a really long time, and I want to give myself an opportunity to work a little less hard, but also make the hard work. The things that really light me up, the things I'm really enthusiastic about. I do think there's an element that can be incredibly frustrating when you're just starting a business where parts of your job feel like work and they're going to. There are certain things you have to do that you just have to do if you're going to get to the point of true financial stability. But I want to encourage you that on the other side of that hard work and potentially a season of hustle and grind, which I don't love but sometimes feels necessary, that there's all this lightness and airiness and fun and creativity and enthusiasm, and opportunity. And I want to make sure I'm leaning into that and not just constantly being pushed in the direction that is what I'm supposed to be doing. So I'm moving into a season with more experimentation, more creativity, more writing, more design, more following my intuition, more, all of it, whatever I want, without this constant worry that it's the wrong thing or the right thing or whatever. Like, why can't I just be? We were designed to be worthy and whole from birth, from the moment we were conceived. And yet we often are telling ourselves if we don't do more, that we don't matter. And I'm tired of operating from that place. It's one, exhausting. Two, it's simply not true. And we are so much more resilient than we give ourselves credit for. So why are we constantly pushing ourselves to the brink that we're going to break down? I have spent enough years on an antidepressant that, like, I don't need to be on the brink of a breakdown all the time. I think part of it is because the way I've defined success has shifted. You know, in the early days, I thought it was a bigger audience or more notoriety or more press or the right people noticing you or the amount of money you are making. And what if none of that matters? Like, what if success is contentment and happiness and relaxation and rest and exploration and creativity? It doesn't have to be pressure. You don't have to be rich and famous to have a good life. I think sometimes those things can coincide in a really serendipitous way, but it doesn't have to to make your life work. But if I'm going to design my business and my life around what feels good, I have to lean more and more into creating an environment that I can thrive in. And this has definitely been a work in progress for a long time. I know when we bought this house in 2020, it needed renovated, and we put a lot of time and energy into making this home a beautiful, relaxing place to be. And it's definitely one of the first places in my entire life that I felt fully safe, that I could fully be myself and I could fully relax, which has been such a beautiful gift. And I'm so glad that we poured the time, energy, money, blood, sweat, and tears into making this home what it is. But I think in the interest of speed and, like, getting the ability to work in this house while we were renovating and all of that stuff, I ended up sticking my office in the corner, quite literally. I I have a little tiny closet off of my bedroom, which was previously the closet of a different bedroom and they reoriented the house before we bought it. Anyway, it doesn't matter. It's a tiny little space, but there is no natural light. It has walls on all sides. And while it doesn't have like a door, I put a curtain there. I'm sitting in the dark a lot. I'm sitting under light bulbs, LEDs that aren't necessarily inspirational. And I know my body thrives on sunshine. And I very specifically knew going into buying our second home that I wanted to prioritize a home filled with light. And then I stuck myself in the darkest corner. I mean, technically the darkest corner would be the basement bedroom. So I'm glad I'm not there. But I don't know, I needed a change up. So at the beginning of the year, all of that to say, I decided to move my office. I still record the podcast in my little little tiny closet. Just for now. It's the most practical way to go about doing that. It has the best soundproofing and I've already designed the space to work for that. But instead of just putting a few hours a week in other parts of the home, I took the room I had always imagined being my office and finally made it my office, which meant figuring out a lot of new things with tech and moving my computer. And it's been a journey, but I can report in. It's only been a couple of months. I've been in this home four years, but I've only been in the front office a couple of months. Oh, my God. My mindset, my mood, my motivation, my creativity through the roof. Different. Who knew that using the sunshine during the day would make all the difference? I mean, we know this because I don't know about you, but I really, really struggle with seasonal depression when it's dark all the time. And I have felt so much better being in that space. So if anything, I just want to inspire you that you need to create an environment that you're going to thrive in. Maybe sunshine isn't your thing. You can be a vampire. No judgment. But you creating an environment that's right for you is really critical. And so since I've recognized how huge that's been for me, it's definitely going to be something that I keep top of mind moving forward, especially if I want to create more content that is on video, for example. How can I do it in a space that I love and enjoy rather than feeling like I have to do It. In this rigid environment, recording video in daylight can be beautiful, but it's very unpredictable. So most YouTube creators, for example, they're recording with only artificial light because they can control it more. And they can also record at any time of day, which definitely has its benefits. But I don't know. I don't know if that's for me. I'm not opposed, but I also know what makes me feel good. And so we'll see. I haven't decided if that means I'm going to end up with multiple setups throughout my house or if I'm going to really lean into creating a space that works, that I feel good in every single day. But I want to remind you, like, this isn't just about your physical environment. That's like a piece of the puzzle. If you're going to run a business based on what works with your lifestyle or what supports you, prioritizing the things that you want to prioritize, or you leaning into the values that are truly important to you, you have to constantly be reassessing, you have to be thinking about what makes sense in this season. And it's really easy, really, really, really, really, really, really, really, really easy to be pressured into showing up a certain way because it's what's working right now in the online industry. And that might be true, but it also might just be that it's working for someone. And then because it started working for someone, a whole bunch of people got on the same bandwagon and they all started doing it. And I did that a lot the first 10 years. I followed the trends, I did what was working right then and it helped. No doubt timing has a lot to do with financial success. However, if that is not the main motivator, if money is not the thing that I'm coming back to again and again and again, then I need to be building a business that's in alignment with how I want to show up. And as much as I love coaching in a group setting or even one on one, I have noticed that it really makes me feel boxed in in terms of how I'm spending my time and being able to look at my calendar and have literally nothing on it. It has been the most life changing thing and then in the best way. And I feel like I can better support my clients by having more space than when I felt like I went from meeting to meeting to meeting to meeting to meeting. So I'm trying to be mindful of that moving forward and also mindful that I know that changes what I feel like right now, today, in this season, for the next few months may not be how I'm going to feel two years from now. And so if I've learned anything, never say never. So it's not to say I won't do certain things or I won't try certain things, or I won't lean into a trend. I'm not going to say that because that's probably not true. But I am going to be mindful that I can reassess at any time and if my priorities shift or what my life looks like needs to do something different to accommodate those needs, like I'm not going to hesitate. I built a business that allowed me to prioritize my life for a reason. If I hadn't done that, there is no way I would have recovered from a brain injury, let alone had the opportunity to be full time caregiving for a grandparent. Like those are only gifts that happen when you give yourself space and time. And who says you need to work 40 hours a week? Super rigid environment with all of these calls on your calendar? I don't know, just my take. I really expected after a decade in business that I would have it all figured out and a lot like aging. In my 20s I thought I knew what it was like to be an adult. And in my mid-30s, I can tell you with a full chest and full certainty that not having it figured it out is beautiful. Not knowing is beautiful. Exploring is incredible. It is so fulfilling to live life, not to dictate a direction that you have to go down. I look forward to letting my story unfold one chapter at a time without knowing exactly what's going to happen. I look forward to telling more stories. I look forward to telling more of your stories. I look forward to building more community. I look forward to being flexible. I look forward to creating an environment that I thrive in. And I know it's all going to be worth it. Because the last 10 years, even the hard days, even the hard work, even when I had to go for a time or a season down the road, I didn't necessarily want to. I did so with intention. And I know that when those seasons come up again, I am going to recognize what that season is bringing me. The lessons I'm going to learn the things it's going to set me up for and be potentially a little less resistant and less resentful of the situation and move through it with more grace and patience and acceptance. Easier said than done, I realize, but I look forward to seeing what that looks like. I look forward to seeing where this business goes. I look forward to seeing how I grow as a person. I look forward to seeing how many more thousands of small business owners we impact. I would love before I hang up my jacket and say I've fulfilled my mission, I'm done with this business. I would love to work with a million small business owners. We have a long way to go to make that possible, but I totally believe that it's something that can be done and I hope you're a part of that journey. I want to thank you so, so much for being here. You getting this far along clearly means that you're supportive of me and my journey and where I'm going and what I'm doing next. And that means more than you know. You changed my life. You gave me a life that I never dreamed possible as a little girl. A little girl who paid to put groceries on the table and put herself through college and went in debt and, you know, almost got kicked out of her apartment when she couldn't pay rent. Like that girl needed you. She didn't know it yet, but you are a huge part of my success story and I just want to tell you how grateful I am. Thank you for being here. Love you lots.
Unknown Co-Host
Hey, a few quick favors before you leave. I'd love if you'd share today's episode, send it to a friend who needs to hear it, and post on social. You can show us where you're listening from, your favorite takeaway, or why someone else should listen. Be sure to tag me, Abigail says and ossproject so we can share it.
Abigail Pumphrey
Okay.
Unknown Co-Host
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Abigail Pumphrey
Until next time.
Episode 931: What’s Next After a Decade in Business The Strategy Hour Podcast: Online Business Growth & Digital Marketing with Boss Project
Host: Abagail Pumphrey
Release Date: March 4, 2025
Podcast: The Strategy Hour Podcast: Online Business Growth & Digital Marketing with Boss Project
Host Credentials: Abagail Pumphrey, Business Strategist and CEO of Boss Project, renowned for empowering online entrepreneurs through proven strategies and expert insights.
In Episode 931, titled "What’s Next After a Decade in Business," Abagail Pumphrey takes listeners on a heartfelt journey through her ten-year entrepreneurial path. She reflects on her initial visions, the evolution of her business, and the pivotal moments that have shaped her current mission. This episode is not just a retrospective but a forward-looking exploration of personal growth and business innovation.
“It’s been 10 whole years, an entire decade since I started bossproject.com. I have built a business. I have employed many people. I have taught tens of thousands of entrepreneurs how to build their business online.” [01:02]
Abagail shares her profound belief that "knowledge should be free," which has become the cornerstone of her mission. She discusses how this vision drives her to seek innovative ways to disseminate information without the barriers of paywalls.
“I have this huge vision for what my future looks like and how I put it into this bigger mission of mine. Because I have a dream that knowledge should be free.” [00:00]
A pivotal moment for Abagail was the creation of her vision board in early 2025. She discovered a quote that resonated deeply, guiding her future endeavors by using excitement as a navigational tool.
“Use excitement as a compass. It shows you exactly where to go.” [01:19]
This philosophy encourages following one’s intuition and passions to determine the next steps in both personal and professional life.
Abagail introduces her latest initiative, Creator Diary, a personal website aimed at fostering a space for raw and authentic storytelling. This platform is designed to allow entrepreneurs and creators to share their vulnerabilities, challenges, and triumphs, much like the "Dear Abby" advice columns.
“Creator Diary... an opportunity to get closer and closer and closer to having all of that information be free.” [08:45]
She emphasizes the importance of creating a cohesive personal brand separate from her business, allowing for greater transparency and personal connection with her audience.
In pursuit of her mission to make knowledge free, Abagail has made significant adjustments to her business model. She strategically reduced her prices by ten to a hundred times, a bold move aimed at increasing accessibility despite the financial challenges it posed.
“I decided to dramatically cut my prices. We're talking between ten and a hundred times cheaper. And that is a really, really crazy business move.” [16:05]
To sustain her business, she is pivoting towards media, content creation, and sponsorships. This approach leverages external funding to offset operational costs, allowing her to continue providing free resources.
“My vision is to lean more into media and content and sponsorship so that more of the cost of operations is on outside companies like SaaS, companies that are in this space and are interested in supporting small businesses.” [17:20]
Abagail reveals her aspirations to author multiple books, each addressing different facets of her experience and expertise:
“I want to write one that's more of a memoir... I also have like very almost business textbook things in mind... but I'm not sure. I think that could be multiple books.” [18:45]
She acknowledges the challenges of balancing these creative endeavors with maintaining her business’s operational integrity.
Abagail shares a personal story about renovating her home to create a conducive work environment. By moving her office to a sunlit space, she experienced a significant boost in mood, motivation, and creativity.
“I have been in this home four years, but I’ve only been in the front office a couple of months. Oh, my God. My mindset, my mood, my motivation, my creativity through the roof.” [28:30]
This move underscores the importance of a supportive physical environment in fostering mental well-being and productivity.
One of the most profound segments of the episode delves into Abagail's evolving definition of success. Moving away from traditional metrics like audience size and revenue, she now prioritizes contentment, happiness, and personal growth.
“What if success is contentment and happiness and relaxation and exploration and creativity?” [36:00]
She advocates for building businesses that align with personal values and lifestyles rather than conforming to external pressures and industry trends.
Abagail emphasizes the importance of flexibility in both business and personal life. She encourages entrepreneurs to remain open to reassessing their paths and adapting to changing circumstances.
“If my priorities shift or what my life looks like needs to do something different to accommodate those needs, I'm not going to hesitate.” [38:15]
This mindset allows for sustained growth and the ability to navigate unforeseen challenges with grace and resilience.
Wrapping up the episode, Abagail expresses deep gratitude towards her listeners, acknowledging their pivotal role in her success story. She reiterates her commitment to impacting a million small business owners and building a supportive community.
“You changed my life. You gave me a life that I never dreamed possible as a little girl... you are a huge part of my success story and I just want to tell you how grateful I am.” [40:50]
Her message is one of hope, resilience, and the relentless pursuit of a business and life aligned with personal passions and values.
This episode serves as an inspirational blueprint for entrepreneurs seeking to harmonize their business endeavors with personal aspirations, emphasizing the importance of authenticity, adaptability, and well-being in achieving long-term success.