Strategy Hour | Episode 975: Behind the Build: Why I Started 100 Day Visibility School
Host: Abagail Pumphrey, CEO of Boss Project
Release Date: July 29, 2025
1. Introduction to the 100 Day Visibility School
Abagail Pumphrey kicks off Episode 975 by unveiling her new initiative, the 100 Day Visibility School. This program is designed to help online business owners amplify their visibility, grow their email lists, and boost sales through consistent content creation.
“I am posting for 100 days in a row on social media and I am putting out content that is meant to help people grow their visibility, whether that be their followers, their email subscribers, or their buyers.”
— Abagail Pumphrey [05:45]
2. Inspiration Behind the Initiative
The inspiration for the 100 Day Visibility School stemmed from an advertisement Abagail encountered. She was particularly influenced by Julian Honaker's 100 Day Editing School, which showcased significant growth through a structured content series.
“It was just some guy on the Internet talking about his viral strategy... he specifically talked about one of his students and how quickly he'd grown from implementing his strategies.”
— Abagail Pumphrey [04:10]
Realizing the effectiveness of such a series, Abagail decided to adapt this model to focus on visibility and list growth, aiming to add 10,000 subscribers in 100 days.
3. Personal Motivation and Challenges
Abagail shares her personal struggles, including her ongoing infertility journey and the emotional toll of IVF treatments. These challenges impacted her energy levels and her ability to consistently show up online.
“I've been going through our own infertility journey, and IVF is around the corner... I have wanted to not live during this process, so it's been hard to want to continue when it got so dark.”
— Abagail Pumphrey [12:30]
Despite these hardships, Abagail recognized that maintaining visibility was crucial not only for her business growth but also for her personal well-being. Engaging in the 100-day challenge provided her with a sense of purpose and creative outlet.
4. Structuring the Visibility School
Abagail outlines her strategic approach to the 100 Day Visibility School, emphasizing consistency and cross-platform engagement. She plans to produce talking head videos daily, leveraging platforms like Instagram, LinkedIn, YouTube Shorts, and TikTok to maximize reach.
“Every post is built to do one or more of three things: grow followers, grow subscribers, grow buyers, or grow interest in what I'm putting out into the world for ahead of this book.”
— Abagail Pumphrey [16:50]
She highlights the importance of creating engaging, bite-sized content that delivers value swiftly, aiming to keep each video under two minutes to maintain viewer interest.
5. Goals and Expected Outcomes
The primary objective of the Visibility School is to grow her email list from approximately 41,000-42,000 to 50,000 subscribers by the end of October. This growth is pivotal for her upcoming book proposal, aiming to secure a favorable deal with a higher advance.
“I can only afford to do that if things fall into place. And part of those things falling into place is this book deal.”
— Abagail Pumphrey [17:40]
Additionally, Abagail aims to foster a community where participants can benefit from shared strategies, ultimately driving more sales and enhancing overall business sustainability.
6. Execution Strategy and Content Formula
To ensure consistency and quality, Abagail developed a formulaic approach for her daily posts:
- Hook: Capture attention immediately.
- Series Introduction: Remind viewers of the ongoing series.
- Value Delivery: Share actionable insights or tips.
- Call to Action: Encourage engagement or direct viewers to join her email list.
- Teaser: Preview the next day’s content to maintain anticipation.
“I wanted to make this simple. I wanna make this feel accessible. And I don't think spending more time editing is going to dramatically change the effectiveness of what I'm saying.”
— Abagail Pumphrey [18:50]
This streamlined process allows for efficient content production without sacrificing the core message, ensuring that Abagail can maintain her posting schedule despite personal and professional commitments.
7. Call to Action and Community Engagement
Abagail concludes the episode by urging listeners to follow her journey, engage with her content, and participate in the Visibility School. She emphasizes the communal aspect of the initiative, seeking both support and active participation from her audience.
“If you are too interested in growing your list by your first or your next 1,000 subscribers, you need to be at my workshop. Period.”
— Abagail Pumphrey [19:00]
She also offers incentives, such as giving away a $100 course for free to participants who engage actively, reinforcing the value proposition of joining the Visibility School.
8. Conclusion
Episode 975 serves as a comprehensive insight into Abagail Pumphrey's strategic initiative to bolster online business growth through increased visibility. By sharing her personal journey and outlining a clear, actionable plan, she provides listeners with both inspiration and practical steps to enhance their own online presence.
Resources:
- Join the 100 Day Visibility School: bossproject.com/1000
- Subscribe to Abagail’s VIP List: bossproject.com/signup
Note: Advertisements and non-content sections from the transcript have been excluded to focus on the core discussion.