Strategy Hour | Episode 977: Showing Up Mid-Shift & Getting Consistent with Your Content

Host: Abagail Pumphrey, CEO of Boss Project
Guest: Latoya Chanel McCrary, CEO and Principal Event Strategist of Chanel and Company
Release Date: August 5, 2025

Introduction

In Episode 977 of the Strategy Hour, host Abagail Pumphrey engages in a comprehensive live coaching session with Latoya Chanel McCrary. Latoya, an experienced event strategist transitioning her business to cater more towards small businesses and entrepreneurs, seeks guidance on enhancing her online presence and content consistency during this pivotal shift.

Business Transition: From Corporate to Small Businesses

Latoya begins by outlining her extensive background in managing corporate events and her motivation to expand her clientele to include entrepreneurs and small businesses. She emphasizes the desire to leverage her 20 years of experience to help smaller entities create immersive brand experiences.

• Latoya (04:34): "With me having like 20 years experience with managing corporate meetings and events, I'm now translating that to work more so...with entrepreneurs and small businesses."

Key Points:

• Dual Clientele Maintenance: Latoya plans to continue servicing corporate clients while introducing specialized services for small businesses.
• New Service Introduction: Launching "Brand Experience," a service designed to help small businesses immerse their audience into their brand through strategic, multisensory events.
• Website Relaunch: Announcing a new website to unveil these offerings, slated for August.

Defining the Target Audience and Pricing Strategy

Abagail and Latoya delve into identifying the ideal client profile and establishing appropriate pricing structures to attract businesses that can afford and benefit from her services.

• Abagail (06:17): "I want you to not waste your time attracting people that aren't. It's just not going to be a good fit for you."

Key Points:

• Client Financials: Target businesses making between $264,000 and $792,000 annually to ensure they can comfortably invest in Latoya's services.
• Service Tiers: Offering full event management alongside consultation services like "Brand Power Hours" for businesses needing strategic guidance without full-scale planning.
• Avoiding Needy Clients: Focusing on clients who are organized and ready to invest, rather than those who are overwhelmed and require excessive support.

Enhancing Online Presence and Content Strategy

A significant portion of the discussion centers on optimizing Latoya’s social media presence to attract her new target audience effectively.

• Abagail (25:50): "It's not you. So often, especially when what we're selling is visual, we have to worry less about what we're saying and worry more about showing people what we do."

Key Points:

• Show, Don’t Tell: Emphasizing the importance of visual content that showcases ongoing projects, behind-the-scenes activities, and completed events to demonstrate expertise and attract clients.
• Platform Prioritization:
  • LinkedIn: Primary focus for networking and engaging with corporate clients and serious entrepreneurs.
  • Instagram: Ideal for visual portfolios and showcasing event aesthetics.
  • TikTok: Leveraging for short, engaging clips that can be repurposed across platforms.
• Content Consistency: Regular posting to maintain visibility and ensure Latoya remains top-of-mind for potential clients.

Notable Quote:

• Abagail (39:27): "If no one saw it, then no one saw it. And so, like, if you said the wrong thing and it didn't land, then no one saw it."

Implementing Effective Social Media Techniques

Abagail provides actionable advice on how Latoya can create engaging content without overwhelming herself or diluting her brand.

• Abagail (42:31): "Here's three different brand events that I've seen in the entrepreneurial space and this one did a retreat and this one did an in-person conference and this one did a one day..."

Key Points:

• Content Buckets: Organizing content into categories such as past event showcases, current trends, testimonials, and storytelling to streamline content creation.
• Collaborative Posting: Tagging vendors and partners to expand reach and tap into their audiences.
• Interactive Content: Engaging the audience through polls and decision-making scenarios (e.g., choosing venue setups) to foster community involvement.

Overcoming Content Creation Barriers

Latoya expresses concerns about maintaining authenticity and consistency without overcomplicating her content creation process. Abagail reassures her that imperfect but consistent posting is more beneficial than striving for perfection and avoiding posting altogether.

• Abagail (39:40): "So just say something else. Keep showing up. Like in two days it's going to be buried and they're not going to see it anyway."

Key Points:

• Focus on Action: Encouraging Latoya to prioritize showcasing her work over crafting perfect messages.
• Real-Time Sharing: Utilizing live events and behind-the-scenes glimpses to provide genuine and engaging content.
• Content Repurposing: Maximizing content utility by adapting it across multiple platforms to save time and effort.

Streamlining Event Platforms and Focus

Towards the end of the episode, Latoya discusses managing multiple event platforms and the challenges of maintaining consistent engagement across diverse audiences. Abagail advises focusing on platforms that align closely with her primary target audience to prevent dilution of efforts.

• Abagail (54:37): "There's a movement away from people having pages that are specific brands and there's a movement towards people being people."

Key Points:

• Platform Consolidation: Suggesting Latoya narrow her focus to platforms like LinkedIn and Instagram, which better serve her entrepreneurial and corporate clients.
• Selective Engagement: Advising against spreading resources too thin across unrelated platforms and audiences.
• Quality Over Quantity: Emphasizing the importance of meaningful interactions over maintaining numerous community events that may not directly contribute to business growth.

Conclusion and Takeaways

Abagail wraps up the session by reinforcing the importance of consistency, authenticity, and strategic focus in content creation and audience engagement. She urges Latoya to continue showcasing her existing work as a testament to her expertise while gradually integrating her new offerings to attract the desired clientele.

• Abagail (59:37): "Let's do it. Show more of your work out loud."

Final Insights:

• Visibility Equals Opportunities: Regular and authentic content increases the likelihood of being top-of-mind when potential clients seek event management services.
• Balance Creativity and Strategy: Allowing creative freedom within a strategic framework ensures both brand integrity and effective audience targeting.
• Community Building: Engaging with the right communities on LinkedIn and other prioritized platforms fosters trust and positions Latoya as a go-to expert in the event management space.

Notable Quotes:

• Abagail (00:00): "You showing proof of your work and the quality of your work is going to hold as much weight as someone saying they liked working with you."
• Latoya (14:33): "I feel community is huge. So in order to connect to your audience, your community, you, I feel you should be in person."
• Abagail (27:00): "You're not trying to sell your services, stop trying to abandon corporate."

Through this insightful coaching session, Latoya gains clarity on refining her business strategy, enhancing her online presence, and effectively targeting the right audience. Strategy Hour Episode 977 serves as a valuable guide for entrepreneurs navigating business transitions and striving for consistent content engagement.