Strategy Hour Podcast | Episode 980: Get Paid to Build Your Email List (Yes, Really)

Host: Abigail Pumphrey, CEO of Boss Project
Release Date: August 14, 2025

Introduction: Embracing Change and Growth in 2024

Abigail Pumphrey kicks off Episode 980 with an enthusiastic return after a hiatus, expressing excitement about the transformative year ahead for small businesses. She highlights the anticipation of massive changes, growth opportunities, and innovative strategies that mirror the dynamic energy of 2016.

Overcoming Burnout and Rediscovering Passion

Abigail shares a personal narrative about her usual December routine of taking a business break, a time often marked by burnout and exhaustion. However, this year was different. She found herself full of ideas and eager to continue innovating rather than stepping away entirely. This shift allowed her to experiment freely, particularly on Instagram, leading to the creation of a new strategy that became the focal point of the episode.

Quote:
"I'm on a personal mission to help you become financially free... Whether you're creating your first digital product, growing an email list, or scaling an already profitable business, settle in."
— Abigail Pumphrey [03:26]

Introducing the Digital Product Jumpstart Program

During her break, Abigail unveiled her new program, Digital Product Jumpstart, earlier than planned. This program encapsulates her decade-long strategy of leveraging digital products to grow an email list, generate leads, and increase revenue. The program is officially opening on January 22, 2025, and is designed to help entrepreneurs implement a step-by-step roadmap to replicate Abigail's success.

Key Features:

• Revenue Generation: Learn how to get paid to build your email list.
• Lead Qualification: Attract and retain high-quality leads ready to invest in higher-ticket offers.
• Strategic Implementation: Detailed guidance on creating, pricing, and selling digital products effectively.

Quote:
"I want you to get paid to bring in those people. I want you to give them real value and make a real impact and make a real change."
— Abigail Pumphrey [26:24]

The Power of Paid Digital Products Over Freebies

Abigail delves into the core strategy of selling digital products as a means to grow an engaged and qualified email list. She contrasts this with traditional free lead magnets, emphasizing that paid offers result in higher engagement and commitment from leads.

Advantages Highlighted:

• Increased Engagement: Paying customers are more likely to consume and value the content.
• Higher Conversion Rates: Leads generated through paid products are 70% more likely to make subsequent purchases.
• Financial Commitment: Money exchange fosters a sense of responsibility to engage with the product fully.

Quote:
"When someone pays money, they have an internal responsibility to get value out of it. So the consumption of what you offer goes up immensely versus offering it for free."
— Abigail Pumphrey [16:57]

Building an Interconnected Offer Ecosystem

Abigail addresses a common challenge: businesses juggling disparate offers that cater to different audiences, leading to fragmented marketing efforts and limited scalability. She advocates for a hybrid-based business model where digital products serve as entry points, seamlessly leading clients to higher-tier offers.

Benefits of a Hybrid Model:

• Cohesive Branding: All offers are interconnected, providing a unified customer journey.
• Scalability: Digital products allow businesses to serve more clients without being constrained by time or resources.
• Enhanced Client Relationships: Starting with a digital product builds trust and positions the business for upsells.

Quote:
"I believe in creating an offer ecosystem that's all interconnected, that all makes sense, that all works together, that allows someone to naturally move from one thing to the next."
— Abigail Pumphrey [15:10]

Proven Success and Results

Abigail shares impressive metrics from her own experience:

• First Month Revenue: $8,033 from the initial digital product launch.
• Total Revenue: Over $3 million generated from entry-level digital products.
• Email List Growth: 50,000+ subscribers, with 66% paying to join the list.

She emphasizes that these results are not isolated but part of a consistent and repeatable strategy that has been implemented hundreds of times within Boss Project.

Quote:
"Digital products all on their own... has brought in more than $3 million into this company."
— Abigail Pumphrey [24:30]

Launching Your Own Success with Digital Product Jumpstart

Abigail invites listeners to join the Digital Product Jumpstart program, currently available at beta pricing of $77. The program offers comprehensive training on:

• Identifying the Right Digital Product: Selecting offers that align with your business and resonate with your ideal clients.
• Strategic Pricing and Packaging: Setting prices that reflect value and attract committed buyers.
• Effective Marketing Channels: Utilizing platforms like Instagram to maximize reach and engagement.

She assures that existing Boss Project members will receive the program for free and encourages potential participants to visit bossproject.com/jumpstart for more information.

Quote:
"We're going to change the game in 2024. I can't wait to take you with me."
— Abigail Pumphrey [33:02]

Conclusion: Embracing a Thriving 2024

Abigail concludes the episode with a motivational outlook for 2024, expressing confidence that the strategies discussed will revolutionize listeners' businesses. She reiterates her commitment to helping small business owners achieve financial freedom and sustainable growth through innovative online marketing techniques.

Resources:

• Digital Product Jumpstart: bossproject.com/jumpstart
• VIP List Signup: bossproject.com

Notable Quotes:

• “I am dedicated to supporting online businesses... build a business your way.” — Abigail Pumphrey [00:24]
• “When you get someone to pay to join your list, they’re prequalifying themselves for other offers down the line.” — Abigail Pumphrey [17:36]

This episode of Strategy Hour is a must-listen for entrepreneurs looking to transform their lead generation and email marketing strategies by monetizing their digital offerings. Abigail Pumphrey provides actionable insights and proven methods to not only grow an email list but to ensure that growth translates into tangible business success.