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Building a Business That Survives Life’s Chaos
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Abigail Pumphrey
If your business isn't built for you to walk away, you're building a business that's dependent on you. That sucks. Welcome to the Strategy Hour podcast brought to you by Boss Project. I'm your host, Abigail Pumphrey, and I'm dedicated to supporting online businesses. I don't believe in one right way to build a business. I'm here to help you build business you your way. One that supports not only the life you have, but the life you want. I'm on a personal mission to help you become financially free. I'm taking all the lessons learned as I turned a layoff into a seven figure online business. I'm here to help you prioritize your life every step of the way. Whether you're creating your first digital product, growing an email list, or scaling an already profitable business. Settle in. It's time to talk strategy.
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Abigail Pumphrey
Okay, quick question. When was the last time your bookkeeping made you smile? Yeah, I didn't think so. That's why FreshBooks is giving you 70% off your first three months. Yep, I said 7 0. Here's the catch. It is a super limited time deal. So if you've been waiting for a sign to finally ditch the spreadsheets and get back to doing more of what you love, this is it. Go grab 70% off for three whole months right now@bossproject.com freshbooks that's 70% off@bossproject.com freshbooks don't wait, because missing out on this one is going to hurt more than tax season. Before you dive into today's episode, I need to provide a little disclaimer. I recorded this episode in advance of something that absolutely changed everything about what I'm about to say. So long and short of it, inside today's podcast, you are going to hear about an event. I am going to refer to it as Sales Flow Live. However, it does not exist. And let me tell you why. I sent out an email and I invited everyone on my list as one does when someone has a live workshop coming up. And unfortunately I got crickets. As in one person purchased a ticket in the first 24 hours. And I honestly was so upset and it took a lot out of me. But I knew I needed to make a change because I know and believe in the contents that I'm sharing. I know the impact that's possible with this information in the hands of women in online business. And so even though it was going to cost me big time, I spent scrapped absolutely everything. I wrote an eight page memo and sat my team down on a Monday and said this is what we're doing instead. And it wasn't just about this one live workshop, it was about the entire direction of the business. Now that's a lot to put in a disclaimer before the episode, but I still absolutely believe in every word I'm about to say. The contents does not change the event. However, if you want to see the new and reworked version, if you go to Slash Flow, you're going to be redirected to Slash Untitled and it may be the best thing I've ever done. I sent out an update and when I'm recording this I have over 170 people signed up in just a few short hours after I let the new cat out of the bag. And so I want you to be there. You just need to go to bossproject.com untitled and I hope you enjoy the rest of today's episode. I don't know about you, but this time of year is literally my favorite. You know, as much as we all love summer, there's something about this Back to School season that feels like an opportunity for a refresh, a new frame of mind and a new set of clothes and definitely some more office supplies because I may not be in school anymore, but I still love the opportunity to just reset. And the fall always feels like such an incredible time to be doing that. And regardless of how much stress or overwhelm or frustration you've been in, I see for so many of you this new perspective, this new opportunity, this new idea that now can be that time to dive back in and come with a fresh approach. Perhaps it's literally because your children are back in school and you have those hours added back into your week, but regardless of why this can be such a fantastic opportunity to plan for the future. Now, I know many of you like to spend this time to make big goals, to set new opportunities to build the new thing. But I would like to talk today about what it looks like to prepare your business so that you're ready the next time life comes at you. Because what's going to happen every single time life throws you a shit sandwich? Shit's going to hit the fan whether you want it to or not. And I want you to Build a business that's going to be there no matter what, that's going to support you no matter what, that is not going to feel so dependent on you. And so I don't think this season is about building something new. I think the season is about refining what you've already spent so much time and energy building so that it can continue to support you for the long term. I know today is going to open your mind up to some exciting new opportunities. But before I dive into it, I want to invite you personally to an upcoming event I have. Sales Flow is going to be the game changing event of the season. It is going to give you the tools to navigate how to create a sustainable future for your business to increase revenue. I've seen clients double or triple their revenue personally and do it working less than full time. And I know this is available to you too. So if that sounds interesting, you definitely need to head to bossproject.com flow and grab your ticket and today is going to prep you for it. Okay, we're going to use this as your opportunity to get you in the mood. Now I do want to hear from more of you. I want to hear about what's going on. I want to hear what's going on in your life. What is happening. I miss talking to you. Some of you are really good about it. Some of you message me all the time and the rest of you like to lurk. I hear you, I see you. But I really want to get to know you personally. So do me a favor. You're going to go to Boss Project on Instagram. You're going to make sure you're following the account there. And then you're going to tap my personal profile at Abigail Says. You're going to send me a DM and you're going to say hello and you're going to tell me a little bit more about you and your business and what's going on. I'd love to hear from you and I'd love for you to follow along so you can get more exciting insights and updates as things continue to happen behind the scenes at Boss Project. Women in our society already face so much natural stress and natural challenges and I simply do not think enough people understand the reality of the added stress of running a business, of being a business owner and all of the additional challenges and stressors that that adds to our plate. I feel like your whole day or your whole week or your whole month or the entire next year of your life could be thrown off from phone call. I don't care if it's your kid's school that calls and says that your kid forgot their lunch and they want you to drop it by. I don't care if it's that your mom called and she has a doctor's appointment today and it could make or break this new season because you're concerned about a serious diagnosis. On the other end of could be a phone call that someone you love is in a car accident. It could be your own life altering news about your own health or something happening to you personally. And it's not always the big stuff that can derail you. It can be these little tiny bits of pieces of your day, a phone call, a text message, a pipe bursting in your own house. These things happen all the time and we can't plan for them. They're gonna happen whether we had the business or not, whether we work for ourselves or we work for someone else. Life will continue to happen. But how do we deal with these challenges as they come up and how do we allow them to not completely alter our future success in our business? Now, I want you to know that this isn't unique to just you. Everyone I've ever encountered who runs a business has their own laundry list of crap. They've had to deal with things that have completely changed the course and trajectory of their life, big or small. I know for me, there's been a lot of things in my own path that have really made me rethink where I was at and where I was going and how I was spending my time. I had a traumatic brain injury on November 3, 2016. It took me over six weeks after that accident before I was officially diagnosed. And it took me four, five years to fully recover from that accident. There were months of my life that I was spending 30 plus hours a week in doctor's appointments. To say that that didn't have an impact on how my business grew would be the biggest understatement of my life. I've also struggled with my own infertility journey. My husband and I have tried for children for many years before we knew and understood that the likelihood of us ever biologically conceiving was essentially nothing. And if any of you have ever struggled with fertility, you know that it's not just the making the time to, you know, do the deed or whatever. It's the emotional toll, it's the distraction, it's the tracking, it's additional doctor's appointments, it's the uncomfortableness, it's the constant questioning about how you're spending your life and what you're doing next, that can really get incredibly frustrating. I have navigated in recent years supporting my mother while she was going through a very messy divorce after being married to my father for more than 40 years, that was not a small distraction. I had Jared's grandmother move in on my birthday in 2020. We decided to sell our house and buy a new house less than a week after she moved in, completely unexpectedly. And we spent the next three years full time caregiving for her as she struggled with aging, with the debilitating disease of Alzheimer's. And that changed everything, absolutely everything. And it'd be easy to say, well, rely on someone else in that season or have your spouse be the one that's making the income or get a job or I hope you have disability insurance or insert a million other things. But here's the deal. I never want to be financially reliant on anyone else. And I know many of my listeners feel the same. Now, even if it would totally work for a season for you to be financially dependent on a partner, you don't want that for yourself. And I respect the hell out of that. And even if it's not about that, even if it has nothing to do with the money, you want your business to work. Even when life gets thrown your way because you care, because you care about the impact you have on your clients, because you want to see it be successful, because you have your own things that you want to accomplish, you're passionate about that. And sure you understand that life is going to keep happening. But sometimes these phone calls, these text messages, these changes that happen in a moment's notice, they are the things that derail people, that they close businesses doors, that they require people to change course. And while I am not saying that you shouldn't change course or that you shouldn't re analyze what your priorities are. Absolutely, absolutely. Pay attention to how as you grow and change and you face new challenges, how what you want changes. What I wanted my business to look like and how I wanted it to support me in different seasons of my life has been fundamentally different. When I was in recovery from my traumatic brain injury, I wanted to work five to 15 hours a week and make a reasonable salary. I wasn't trying to build this million dollar empire. I wanted to impact people, absolutely. But making sure I had the space for rest and recovery was far more important to me. For some of these things, it's been way more about flexibility than it has been about changes. I wanted to be able to leave in a moment's notice or Schedule an appointment in the middle of the day. I wanted to have these things fit fit in rather than be fit around. And that was important to me. And I absolutely believe that prioritizing self care and setting boundaries is important. But oftentimes the thing that life throws at you isn't going to be fixed by having a good self care day or setting better boundaries. Like that wasn't going to change the series of events from happening. I, in addition to having a business that supports me and allows me to do the things that simply come at me, I also want it to give me the space to be the kind of person and live the kind of life that I want. I want to be able to prioritize my mental health and regularly see a therapist. And I do. I want to get monthly massages because I believe in them as healthcare and not nice to have. And I do that. I want to be able to hop in the pool in the middle of the afternoon in the summertime. And you best believe at 3 o' clock if it is sun shining, I am out there. I want to be able to take a brain break and go shopping. I want to be able to go on vacations and not worry about my clients. And I do. But that didn't come all at once. I know so many of you would love to just wave a magic wand and be at the point in your business where you could rely on it consistently, where you knew it was unwavering in these challenging seasons. But many of you aren't there yet and that is fine. I'm not suggesting you need to be there today, tomorrow, next week, or even next year. What I want you to be doing is creating a business that allows you to prioritize these things. And that may mean some things have to shift and change. There's no amount of strategies for managing the stress and maintaining like a work life balance that are going to fix some of these things. And I get a little frustrated when people talk about, you know, incorporating these new rituals and these new habits to like manage and increase their productivity. And I'm not saying they're bad things. I'm not saying, you know, getting into the miracle morning or building habits using atomic habits or including a new workout routine where you get up at 5am isn't going to have a powerful impact on you. I'm not saying that's not possible. But what I am saying is that I'm a realistic and that I know that your own health challenge may very well mean no amount of miracle morning is going to fix that. You have an autoimmune condition that means you can't sit up straight for eight hours and you're like, yep, but that's the thing. There's so many self help gurus, other marketers out there that are trying to get you to like wish away these things when many of the times they're just part of who you are, they're part of your life right now. You can't fix them and you're not supposed to. That's not the thing. You're not trying to fix it. You're trying to live while it's happening. You're trying to work while it's happening. The life is going to keep happening. So I'm not here to help you fix it. If you need to go to the doctor, go to the doctor. If you need a therapist, get a therapist. If. If you need to spend more time with your family, spend more time with your family. What I want is to help you build a business that allows you to do these things without fear that it's going to fall apart. These seasons will happen whether you want them to or not, whether you see them coming or not. And no amount of waking up early is gonna fix it. And most of the time, we're not trying to fix anything. We're trying to maintain. We're trying to not let it derail us. We're trying to not let us send us into a depression or send us into a stress cycle. We're trying to still be a nice person when things just suck. And I love time management techniques and setting boundaries and delegating tasks and practicing self care. And these are absolutely things that you should be paying attention to. But we have to recognize the root of the issue. If your business isn't built for you to walk away, you're building a business that's dependent on you. Let me say that again, so it really sinks in. If your business isn't built for you to walk away, you're building a business that's dependent on you. That sucks. I'm not saying it's not powerful, I'm not saying it can't be amazing. But it also means when life happens, you have a huge risk. A huge risk. And I've seen people powerfully implement these things in their life and their business that allows them the ability to walk away. I remember when one of our clients, she took her first vacation in years because she was running a social media agency and she had no idea how her client's content was going to be posted while she was out of town. And she was able to build a business that allowed her to prioritize herself. And I remember when she came back she took a 10 day vacation without a laptop. All of her clients were still taken care of and she wasn't worried when she came home. She wasn't stressed when she came home. She wasn't trying to fix stuff on her phone on the beach in Cancun. Want to learn exactly step by step how to get paid to generate leads in your business? I'm ready to give you the exact steps that help me generate tens of thousands of qualified leads and millions in low ticket digital product sales. I won't just show you what I did, but teach you how you can do it too. I'm talking not just how to create low ticket digital products, but also showing you how to use them strategically to generate leads for your other existing or future offers. I'm sharing it all@bossproject.com jumpstart including exactly how I made $8033 and generated 277 leads my very first month selling digital products. Find out more@bossproject.com jumpstart.
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Abigail Pumphrey
Learn more@WhatsApp.com Curious how I've added nearly 10,000 subscribers to my email list in just six months? Well, 9,528 to be exact. I want to share all of my strategies, all of my marketing, all of the behind the scenes with you. Head to bossproject.com leads right now to get this case study completely for free. That's bossproject.com Leslie on the other side, there's going to be a super quick 2 minute survey and I want to hear more from you about your current struggles with email marketing and what has you super excited to build an email list. Filling this out helps me deliver more quality content like this case study right here. So grab your copy. Now fill out that quick survey@bossproject.com leads.
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Abigail Pumphrey
And I know that's possible for you too, but things have to change. Like, if you want a business that's going to respect all of this stuff that's going to be set up for you when things happen, then we have to make some changes. Because this isn't something that just like randomly appears one day. It's not like you just say, oh, now I'm going to build a business this way. And so it's just going to work. You have to build towards it. And more often than not, you're not there right now. More often than not, you built a business where every single client is expecting you to do the work. They're expecting you to communicate with them, and when they have changes, they want you to do it on their timeline. And it's fine. I'm not saying that that's a bad way to start. For many of you, it got you to a point where you're creating consistent income for yourself, and that was huge because that allowed you to work for yourself and create different experiences in your life. But it's not necessarily setting you up for long term success. You created a job for yourself, but you haven't yet created an asset. An asset that will run without you. It may not exist now, but I want to help you unlock it. What you need right now, though, what you need right now is time. Because more often than not, the money is what you need and any additional money is also what you need. And so you need to get your time back so that you can focus on building some of these things so that you can spend the time now to get it back later. So you can spend the time now so that you are taken care of later. And that means that you need a support network, you need people around you supporting you, building towards what you want, building towards something that's unshakable. And in the beginning, I think a lot of us hope for it being help inside the business, but it's almost always, almost always easier to start at home. And I'm not saying it shouldn't be for work, but you're easing home up so that you can make the changes at work. You need to create the ease in your life. So either you have more time to focus on what you want in your business, or when you're not working, you actually have the space to rest so that when you come back, you're ready and raring to go. And so you need to ask for help. You need people to take things off your plate so that you can create more ease in your day. I need you to think about the top five stressors at home. I'm not saying you're going to get rid of everything or 100% of that issue, but let's dig into it. And before you guys say my kids, like, you need to be way more specific. Is it bedtime? Is it getting them out the door? Is it making their lunches? Is it laundry? Is it cleaning the house? Is it birthday shopping? Like, what is it? What are the. It doesn't even have to be five things that are happening all the time. What are the five things this week that are adding to your plate, that are taking up space in your brain, that are distracting your focus? And can we ask for more help? I know initially I couldn't necessarily go out and hire people to help me with these things, but I definitely started with my partner and I had to get way better at communicating. And it wasn't about frustration because I think it's really easy when you're feeling the pressure and you have all this shit hitting the fan that you just dump on everyone you care about. It's really easy to, like, be the worst version of yourself to them because you're the most vulnerable with them. Instead, when you got your head on straight and shit hasn't hit the fan yet, when you're in a clear headspace, you need to have a conversation. Have a conversation first. Talk about the importance of you building a business that is rock solid, so it's going to support you through these different seasons. Talk about why that's important to you. Talk about what it could do for your family. Talk about what you need to be able to focus on to make that thing happen. People you love want to support you. They often just don't know how they. And I think early on, we don't necessarily know what we need from them. So I don't want you thinking about everything everyone else could do for you. I want you to get really clear on one piece of instruction at a time. And when you start to do this consistently, things will open up for you. I remember some of the early conversations were about food. And I was like, you know what? I get so stressed out when I get off of work. And at the time my spouse was working full time in an architecture firm. You come home, you're expecting food on the table, but I've been working all day, too. I need a break. I need time to decompress. I also don't want you to assume that, like, I can just immediately start making dinner. So, like, what can we do to ease this up so that we can create more balance? And there was an entire season of my life where my spouse was way more in charge of meals, Way more in charge of meals. Now, that's since changed course, but there's still absolutely time where I will ask for clear help. Hey, today I have four meetings. Can you be in charge of deciding what's for dinner, making it, and cleaning it up? I really need my rest tonight so that I'm ready to. Da da da da da. Your support would mean da da da da da. The thing here is not complaining. It's really easy when you're in this constant state of stress to be like, God damn it, can you just make dinner this week and, like, blow up at people? But if we slow down, we show some appreciation, and we share why we need the thing, more often than not, they're like, absolutely. And if they don't want to do it, they'll figure out a way to make it easier, whether it's running an errand, whether it's picking up takeout, whatever. But they can be the one to have those decisions on them. And I know early on it was getting really clear on the balance I needed between work and life. And I had to communicate with my partner that I needed him to take care of more of the life stuff so I could be thinking about the work stuff. And we had to clearly delineate our roles in the day to day. And that continues to be an ongoing discussion. And those are things that we revisit often, maybe every six months or so. Who's doing what, who's maintaining what. And I know I was always really bad about asking for help, especially from friends and just people that were, like, loosely in my network. Like, people I went to church with or volunteered at a nonprofit with. Like, I just didn't know how to ask for support from them. One, I've been way better about sharing with my friends when I'm having a challenging time and saying, you know, I don't know how I'm going to do it all, but this is what's on my plate right now and just being able to voice that it's been shocking even when I didn't know what I needed, that my friends have stepped up to the plate and taken care of me. When my grandmother passed, my friends were immediately like, what can we do? And then when I didn't know, they started sending me doordash gift cards and gift cards to local restaurants. So I just didn't have to think about how I was going to put food on the table. And it's not that I needed the money, but just them taking the decision. Fatigue away from what to do next was more than I could have asked for. In those moments, you may not be ready to ask for help, and that's okay. Building up those relationships and building up that trust in your network to be vulnerable and asking can be hard. I was not afraid, especially in those early days, to pay for the help that I needed because I wasn't gonna burden someone. And I've since worked through that. I've realized that so often people do actually wanna help. People do actually want to support you. And I had thought that me asking for help was a burden. It isn't. So I don't want you to get caught up in that. But I did do a better job of getting clear that it was okay to pay for help. So rather than consistently being overwhelmed by a certain aspect of my life, I was like, who can I delegate this to? Who can I pay to do it for me? One of those things early on was absolutely cleaning my house. I have no desire. I will pick it up every single day. I will make sure there's no shoes out. I will make sure there's not messes on tables, all of those things. I hate cleaning and I always have. And part of it is like old trauma, but we don't need to get into that. I was willing to pay to have my house cleaned. Since then, I've been willing to pay for so much more than that. I consistently have help with laundry. I consistently have help with my house being cleaned. I consistently have help meal prepping. I make it very clear to my spouse that he's welcome at any time to hire additional help for the yard. And he doesn't take advantage of it all the time because he thoroughly does enjoy it. But he's been so much better about hiring someone to cut the grass when we have a busy weekend or hiring a whole crew to pick up leaves because we have so many trees. And if we were to do it ourselves, it would be an argument for four days, but they can do it in two hours and we don't have to touch it. And that ease has been so essential. And I get that those things cost money. I get that. So start small. Definitely start with the People closest in your life. Start with a specific ask and don't necessarily have it be a forever thing. Start with what do you need tomorrow, what do you need today, what do you need this afternoon? What do you need in the next hour? And how can you be kind and clear? And how can you do it in a way that's not begging but is assertive? It will change a lot for you, I promise. But starting at home is going to allow you to have the space, whether that's the actual time back in your day, to use that to build the systems and efficiencies at work or to get that rest that I talked about so that you actually can feel recharged rather than working all day and then working from 4 or 5pm until 9pm and then maybe watching an hour of TV and then crashing. That is a vicious cycle. And I see so many women stuck in this cycle where the business is work and their life is work and the stress can make it all topple down. The life events could take it all away. And I want you to feel unshakable. Not that the thing itself, the stressor itself isn't going to still be stressful or challenging. It is and it will be. But I want that to be your focus, not all the additional stress it could cause. I want that to feel like the thing that you're not worried about. The I got this, it's going to be fine over here. So I can focus on the thing. You can build a business that can run without you. And I know for many of you that feels like an impossible feat. You built a personal brand to start, even if you're not calling it a personal brand. You built a service based business built on your expertise from your previous experience and you were selling your time to give your clients transformation. It was built around you. Now this doesn't necessarily mean that you have to remove yourself. I think so many people assume the alternative option is that they have to only have a company brand and now they're selling the company's time and the company is completing the project. That's absolutely an option, but there's definitely a beautiful way to blend the two. And depending on what level of foundation you're after, like do you want to be able to walk away for a week, do you want to be able to walk away for a month, or do you want to be able to walk away for a couple of hours? Those things that you focus on in your business are going to be fundamentally different depending on what level we're protecting ourselves against. And I definitely think it takes doing it a bit at a time. Like, let's definitely get to the point that if you get a phone call in the middle of the day and you need to be gone for the rest of the day, that you're not scrambling until 10pm that's possible. Let's tackle that and then let's tackle the vacations and then let's tackle the bigger things one step at a time. Now, I know you guys know businesses exist like this. It may feel like a foreign concept to an entrepreneur, but you run into these types of businesses all the time. Think about your doctor's office. If your doctor is out of office, typically there's other people in the practice. If you call the florist, you're not necessarily calling one person. You're calling the floral department at a grocery store and there's half a dozen people that could fulfill your order. And it doesn't matter who's doing the work, you know it's going to be done. The same is true when you call the 1-800number for your local plumber when you have an issue. Yeah, sure, you could hire an individual, but many times you're hiring a company and they do the work. And even if you've seen businesses like this where it is the one person and if they're closed, they're closed, you know that the counter exists. And that's the point. I'm not trying to say these industries have figured it out and you haven't. That's not what I'm saying. This is not an industry issue. This is common in every type of personally owned and operated business. So many people start with building a business that's 100% reliant on them. And it takes a level of maturity, process, financials, etc. To get to the point that they can make it unshakable without them. But you've seen it, you know it exists. So I need you to imagine a world in which it can exist for you. There are some clear things that you'd have to focus on. You have to have a productized offer. You have to have people that can help deliver if you're not the one delivering. You have to have clear definitions of what sits in what department and who handles what kind of tasks. You have to build a strong team that is aware of where all of these things live. And if someone were gone, even if it's not you, that the rest of the team would have the backs of the people in the business. I'm not saying this is going to happen overnight. I'm not even saying it's going to happen before the end of the year. But I do want it to be something you're consciously working towards because it's is the difference between this being a sustainable choice for your life and for your family and this being a season. I want this to be something that supports you financially, that supports your livelihood, that allows you to prioritize your life. And that's only possible if you A can imagine that it's possible for yourself and B, take the action necessary to start putting these things in place. Now. What's that first step? What's the very first thing you need to do? You need to come to Sales Flow. Sales Flow is going to give you a framework. It's going to give you a place to start, a clear opportunity to jump in here and work from here. Because I know you can think of a million and one things you could do. But you also still have to keep running your business and life will continue to happen. And so I want to help provide you with a clear framework that you can insert and you can take into account what's happening right now and what may come down the pipe and help you create an opportunity for you to build a business that can withstand all the things that you're not even anticipating right now. It's all possible, but you do have to take the first step. Bossproject.com flow now I feel like I've been talking about some really serious stuff lately and I've been sharing my heart because I care so deeply about you. I care about your future. I care about your independence. I care about your financial ability for you to provide for yourself and for your family. And I also think you're of a hell of a good time. I want to get to know you. I want to know your heart. I want to know your business. I want to know the challenges that life is throwing your way. And that's only possible if you spend the time to get to know me and introduce yourself. This is not a one way relationship. Many of you have spent years listening to this show and I love that. But I want to know who you are so I can understand the kinds of challenges life is throwing your way and I can help you prepare and navigate through them. So send me a dm. Introduce yourself. I want you to go to Boss Project on Instagram. Make sure you're following the company there. Then click on my personal profile Abigail says and DM me that you just listened to this episode. Tell me your biggest takeaway. Tell Me the thing that would change your life or your business. I want to hear from you and I want to know. So definitely follow me there. Definitely send me a message. Now, before we go, I do want to remind you that our upcoming cohort for the incubator is enrolling super soon. Like, super soon. And if you have been thinking about building a business like this, you know you've already started, you've already created so much success for yourself, but you know you have to revisit some things. You know it's going to be worth your time because you want to create the kind of business that will withstand all the ups and downs, all the things life throws your way. And I know the incubator can give you clear and tangible opportunities for you to implement this stuff in your business. So like I said, I do want to get to know you and I'm very, very clear on that. So let's take it a step further. Rather than just a DM, let's book a call. You can go to bossproject.com incubator. You can fill out a short form, tell me a little bit more about you and your business, and you're going to book a time with me and we're going to talk about if this incubator is going to be the right thing for you in this season. Where you're at right now, where you're going. I can't wait to help uncover what's next. I can't help but be excited about the potential for you. It's going to change everything. Having a business that is secure, it is the biggest breath of fresh air and I want to have that for you. So take the next step. I'll see you and I can't wait to see what happens next. Hey, a few quick favors before you leave. I'd love if you'd share today's episode, send it to a friend who needs to hear it and post on social. You can show us where you're listening from, your favorite takeaway, or why someone else should listen. Be sure to tag me Abigail says and Sprouts Project so we can share it. Okay. Second favor to get podcast updates and all the behind the scenes news from Boss Project. I'd love if you'd join my VIP list. Just head to bossproject.com signup to make sure I have all your contact details. Really love this show. It would mean so much to me if you'd leave a rating and review. It not only helps more listeners find the show, but allows us to bring on quality sponsors so we can keep bringing you this valuable content for free. Thanks so much for listening. Until next time.
Host: Abagail Pumphrey, Business Strategist & CEO of Boss Project
Date: October 2, 2025
This episode centers on how to build and refine an online business that supports you not just during smooth sailing but—critically—when “shit hits the fan.” Abagail shares candid stories from her own entrepreneurial journey and offers actionable strategies for prioritizing life, creating business systems that don’t fall apart in times of crisis, and finding the right support—at home and at work. The tone is honest, practical, and deeply empathetic, aiming to empower business owners (especially women) to build sustainable businesses that serve their lives, not the other way around.
Timestamp: 04:35 – 06:00
Timestamp: 06:01 – 10:15
Timestamp: 10:16 – 15:30
Timestamp: 15:31 – 17:30
Timestamp: 17:31 – 19:15
Timestamp: 23:38 – 31:20
“Building up those relationships and building up that trust in your network to be vulnerable and asking can be hard. I was not afraid, especially in those early days, to pay for the help that I needed because I wasn’t gonna burden someone.” (Abagail, 30:04)
Timestamp: 31:21 – 34:45
Timestamp: 34:46 – 38:34
Timestamp: 38:35 – 40:42
“If your business isn’t built for you to walk away, you’re building a business that’s dependent on you. That sucks.”
— Abagail Pumphrey (18:02, repeated for emphasis at 19:10)
“There’s so many self-help gurus...that are trying to get you to wish away these things when many of the times they’re just part of who you are, they’re part of your life right now. You can’t fix them and you’re not supposed to. That’s not the thing. You’re not trying to fix it. You’re trying to live while it’s happening.”
— Abagail Pumphrey (16:55)
“I want you to feel unshakable. Not that the thing itself, the stressor itself isn’t going to still be stressful or challenging. It is and it will be. But I want that to be your focus, not all the additional stress it could cause.”
— Abagail Pumphrey (29:55)
“You created a job for yourself, but you haven’t yet created an asset. An asset that will run without you. It may not exist now, but I want to help you unlock it.”
— Abagail Pumphrey (32:10)
“[Support at home] will change a lot for you, I promise. But starting at home is going to allow you to have the space... to build the systems and efficiencies at work or to get that rest that I talked about so that you actually can feel recharged.”
— Abagail Pumphrey (26:45)
Abagail’s delivery is candid, compassionate, and empowering—balancing vulnerability (through personal sharing) with pragmatic, actionable business advice. Her language is informal, peppered with humor and realism, while consistently rooting for her listeners’ success and sustainability.
In summary:
This episode is both a reality check and a strategic masterclass for online business owners grappling with the unpredictability of life. Abagail Pumphrey breaks down what it really takes to build a business that truly supports you—even when, inevitably, things go off the rails—and outlines exactly how to start making it happen.