← Strategy Hour | Online Marketing for Business Growth
Strategy Hour | Online Marketing for Business Growth
EP 971: My 100-Day LinkedIn Experiment: My Growth Strategy
00:49:44
In this episode, I share the behind-the-scenes of my first 28 days in a 100-day LinkedIn experiment; what’s working, what I’ve learned, and how consistent, intentional posting is leading to real growth without burnout or virality.
Loading summary
Transcript1 lines
- [00:02]
Abigail Pumphrey
Welcome to the Strategy Hour Podcast brought to you by Boss Project. I'm your host Abigail Pumphrey and I'm dedicated to supporting online businesses. I don't believe in one right way to build a business. I'm here to help you build business your way, one that supports not only the life you have, but the life you want. I'm on a personal mission to help you become financially free. I'm taking all the lessons learned as I turned a layoff into a seven figure online business. I'm here to help you prioritize your life every step of the way. Whether you're creating your first digital product, growing an email list, or scaling an already profitable business. Settle in. It's time to talk strategy. The Abercrombie Kids Summer Sale is in full swing with up to 50% off select styles for the season. Summer plans, vacation and camp days are all covered with new dresses, shorts, tees and swimming. Abercrombie Kids has the summer staples they need and the looks that they want to wear. Shop in store online or in the app. Offer applies to select styles as indicated. Discount applied at checkout online does working with your accounting software make your head hurt? That's why I'm here to talk to you about FreshBooks, the cloud accounting software designed to make the hard part easy. Lose the complicated process and switch to FreshBooks. Run your billing books and payroll on the same platform. They've made it easy to send invoices, get paid fast, save time on data entry and keep your finances organized. No accounting classes required. With FreshBooks you'll save time and get peace of mind. Imagine having all of your expenses neatly organized and a clear picture of your business health all in just a few clicks. FreshBooks automates your workflow year round. Snap photos of your expenses on the go, send professional invoices in seconds and track payments seamlessly. Feel more confident about your numbers. Get FreshBooks now 60% off for 6 months@freshbooks.com get started today and thank yourself tomorrow. That's 60% off for 6 months@FreshBooks.com I am very happy to report I have had a 16.8% follower growth. I've reached a whopping 2,349 followers, which is about 10 times my graduating high school class. So it is a large number of people. This is a major status update for my hundred day LinkedIn experiment. I'm sharing my results. I'm sharing how I optimized my profile, my exact content strategy that's driving real growth. How I am creating routine engagement and my secret for a limitless supply of content ideas. I am currently 28 days into this hundred day experiment and my goal was only to post 100 days in a row. That's it. I had no outcome in mind, no specific output I was going for. I just set simply wanted to create consistency. And this was all inspired by a book called Tiny Experiments that Ann Laree wrote. She was recently on the podcast talking all about it and I fell in love. Now, I've been a big believer in experimenting in your business for a very long time. It's a huge part of the design thinking that I like to put into everything we're doing here. But I think it's so easy to forget that the goal isn't to have a goal. The only thing you're attempting to do is create a system in which you are doing something to study the outcome. You're just learning, you're just figuring out what's going to happen. And you might have a hypothesis about where this might go or what this might unlock, but you're not going to pass or fail. You're simply going to gather data and make new choices next time. Now, in full disclosure, my hundred days in a row is not necessarily 100 consecutive days in a row. It's a hundred working days in a row. So counting this was a little bit of a pain in the butt, but I got it figured out. We're on day 28 today, the day I'm recording this. Now, to give you just a tiny bit of background, I have had a LinkedIn longer than I've had a business, but I absolutely was not using it as a growth tool any of those 10 years I was in business. Now, at one point I did have my assistant start copying over some of the content I was posting in other places and reposting it on LinkedIn. But our strategy was essentially non existent. We were posting to our company page, which, oh, is not something I would recommend after everything I've learned. And it was just okay. Now the interesting thing is I had actually grown like 2000ish followers doing less than nothing right now. I am so grateful for that. I think a lot of it has to do with continuing to take the time after a networking event or after having someone on the podcast and connecting with them there so that we're kind of exposing each other to our own networks and getting to know people. Do I have real relationships as a result of that? Yes, but I wasn't actually using the platform. It was more like storing numbers in your phone. Now, in the first 28 days, I have not gone viral. Nothing about my content has performed particularly outstanding. I have learned a lot and I have made a significant amount of growth. But this is really just the beginning. And the reason I decided to do this anyway, because I think a lot of people would say, why would you share if you've just had modest growth when you should wait until you explode? But that's kind of the whole point. I can't make someone go viral, but what I can do is let you in on how creating consistency and also being able to reverse engineer what's working so that you can steal those strategies. That's way easier to replicate anyway than a viral moment. I am very happy to report I have had a 16.8% follower growth. I've reached a whopping 2,349 followers, which is about 10 times my graduating high school class. So it is a large number of people. I do not discount that. But it can be very easy to think 2,000 people, that's not that many. When there's people out there with tens of thousands or hundreds of thousands and on other platforms, millions of people. But friends, we all have to start at zero. So I will take a 16.8% bump in a month. Amazing. I posted 54 times and had 21,056 impressions, which is a seven times increase over what it was previously. My highest single post reached 2,800 people. And the contents of that is honestly sad. I'll tell you more in a second. But probably my favorite result. Well, two favorite results, one that was unanticipated. I have averaged one podcast interview invitation a week since posting more regularly on LinkedIn and I haven't necessarily even been looking for that, which has been super fun. I think a lot of people are like, oh, I want to get on more podcasts, I want to do more things. I want to put myself out there more. And this just reminded me that that happened happens when the people know you exist and when you develop real relationships. So are any of these shows going to be life changing? Probably not. Are all of the shows smaller than the one I operate? Yeah, but did I say no? No. These people went out of their way to be so kind and to ask and are interested in what I have to say. I'm absolutely going to give them the time of day and I'm going to share my best strategies and I'm not holding back. My actual favorite part though has been the real relationships. I fully expected to just post and see some growth and like learn about what kind of posts were working and how to write better and how to create more things that will specifically perform on LinkedIn. That was what I was anticipating. What I wasn't anticipating is how community driven LinkedIn is. It really is giving me early Instagram vibes in like the non slimiest of ways, like just so genuinely connected. The people are incredible and are there some weird and kind of awkward parts about it? Sure. But overall it's been a very inviting and warm experience and I have felt more a part of something than I have in a very long time on social media now. As for the post that had the most impressions, I wouldn't say it was the best performance, but the most impressions by far. It's so frustrating because it's a post I wrote when I was mad. A lot of people talk about the things that work are the things that you don't really think about and you just put out there. And that's sort of true, but I think it really was because it was controversial. I had in this time, I would say I was maybe like less than two weeks into this, I had someone hit on me in the DMs. It wasn't overly sexual or gross necessarily, but I definitely felt violated. And as a woman online, this is definitely not my first rodeo. I've experienced this on every platform from for the most part and am really good at just deleting and blocking like whatever. But it particularly rubbed me the wrong way because of all the social networks out there. This is a profe. Like it's literally designed as a professional business network. This is not a dating site. And so it gave me bad vibes and I was upset about it. But I think the thing to pull away from that one, literally saying something as controversial as it only took X number of days before I got hit on in the tms. Obviously people want to know more because they're nosy as hell. But also people just want to know you. Like they want to know your experiences, they want to know what you're thinking. I think so often we think we have to give them four major takeaways or five things to implement or a checklist or a group of people to follow or whatever. And not that those things don't work, they can, but they're also a dime a dozen. And I think sometimes those really off the cuff wild hair thoughts without blinking are the things that are going to get traction. And so obviously be mindful of the things you're saying, but not to the point that you're editing yourself too much I have. One of my new LinkedIn friends saw this today. I'm pretty sure it was Liam that offered this up. Let me pull up the post. It was Liam. So Liam Darmady. I don't know how to say his last name. We haven't like officially spoken outside the app yet, so I don't know yet. But he's one of my favorite follows and he posted yesterday. There's something about LinkedIn that terrifies people when it comes to content creation. Everyone is so worried they're going to say something that will jeopardize an opportunity. But when I started creating content here, opportunities started manifesting themselves and falling right into my lap like no other online platform. And he goes on from there. But it was such a good reminder that we are often editing the parts of ourselves out that are interesting. I almost deleted a post today because I was like, this feels a little bit weird. And I was like, you know what, who cares if it's weird? No one's gonna see it anyway. Right? Right. Because the stuff that you think, oh, I don't know and it doesn't work, then nobody saw it. And I think that's the thing to think about is if it's not performing, it's not like people saw this embarrassing moment. They just didn't see it at all. And that's not even to say that it was bad. Like it may have just been timing or what other content was performing at the time. Like it could have absolutely nothing to do with you. I can tell you Even now that LinkedIn is, I'm confident going to be a place I consistently post from now into the foreseeable future. I think there's so much opportunity on this app that is untapped and absolutely needs to be poured into and people are spending money here. I have a friend who started working with a brand new agency, influencer agency that helps place brands with LinkedIn specific influencers and in less than 12 months they're a brand new company. Keep in mind, in less than 12 months, I, I mean, I'd have to go look exactly how many it was, but they put over a million dollars in the hands of LinkedIn influencers from larger brands. So there is a lot of money to be had there. And I absolutely know lots of people that are booking out their services through LinkedIn. I know people that are running million dollar plus course businesses with their main audience on LinkedIn. There is opportunity there. But I did get a good reminder in the last few days that it's very easy to like get this bright and shiny opportunity and say, oh, I'm gonna put my energy here, but you can't stop doing what's working. So I have been putting a lot of my energy into creating new things and trying new things and watching and listening and learning over on this new thing. And I really slowed down on stuff that I know works. And then I just did a handful of it because I was like, I need to say more over on Instagram. I need to be posting more regularly. And I do a couple of things that I knew would work. And it was like, oh, here's literally one post. And I got over 120 new email leads from it. 120. And it's still going. Like, there's still people seeing this post, People are still commenting, and this is days old at this point. I've gotten direct sales. I can very clearly track it back to Instagram. And so it was a good reminder that, like, okay, I know how to make money on Instagram, I know how to get leads on Instagram. I actually do have that figured out. I'm actually quite confident in it. And I definitely had gotten burnt out. But I think something about just the constant creation over on LinkedIn actually made it easier to create content where I was feeling deflated and not deflated because it wasn't working, just deflated because I was. It's a lot to keep showing up again and again and again every day. I'm introverted and it's like an energy sucks sometimes. Not because I don't want to connect with people, but like, the constant comments and responding and like, quote, unquote, being present. Like, it is exhausting for me. And I think some people thrive on it. And as much as I enjoy the dopamine hits, for sure, I still struggle with it. So, anyway, back to the point at hand, let's talk about how you can grow on LinkedIn and specifically some of the things that I worked on out of the gate to really give me momentum and make this work. One and probably one of the underutilized, important, important things to do is optimizing your profile. It honestly reminds me that this is probably more important on every app. And it's really easy to just kind of forget about it as an option, but it's like one of the easiest options you have to make a big change in a very small footprint that can make a really big difference into who says yes to continuing to hang around and absorb your content. And so on LinkedIn, there's a couple of specific things you are going to want to change your headline, your banner and your about section. Your headline appears directly after your name. And when you create content, people can see a preview of the first part of that headline on every single post you put out there. So this is like a billboard, a way to attract people, a way to make people go, oh, I need to click and see more. So the thing I focused on putting on mine, because I felt like I didn't necessarily have a name for myself yet on the platform, was focusing on things that gave me credibility, things that really showcase that I know what I'm talking about. And so mine, as of right now, is Strategy Hour Podcast. And then it says in parentheses, 4.5 mil plus. And then Forbes and Inc. Name top podcast for entrepreneurs. CEO at Boss Project Online Business Strategist, Editor, creatordiary. Com. So you have quite a bit of real estate, but it goes in a single line. You don't have returns, at least to my knowledge, like you do on Instagram. And so you want to be thinking about how you help people and what your goal is. So my goal, if I was going to put a goal, like I said, I'm not outcome focused, but if I was going to have an angle, I wanted to grow both my LinkedIn and my podcast at the same time. And I felt like part of that was making people aware I even had one. And so I was leading with the credibility of the show itself to ideally get more listeners, more quality speakers or guests on my show, as well as potential sponsors. And so I really leaned into that. But you might want to think about, who are you helping, how are you helping them? And how can you showcase that credibility, the credibility being in that headline, specifically the how you help people. I would suggest you put in your banner. So it's sort of your, like, second point of contact. If someone reads the first part of your headline, the first thing you're going to do is click to your profile, then they're going to read your headline and then they're likely going to look at your banner. And I think for a lot of people, this is wasted real estate. They don't realize how much of an opportunity this is for you to put your profile in front of new people and attract the right people. And so I put on mine. Helping creators and entrepreneurs build flexible, profitable online businesses that last. It's business architecture built for real life. And in essence, that's the most bare bones thing that I do here at Boss Project. And it specifically makes it clear who I'm targeting. So I'm not necessarily looking for corporate people who are still in their nine to five, which there's a lot of those kinds of people on LinkedIn. So I want creators and entrepreneurs specifically to be the ones following me. But then to add on to that credibility, I put a bunch of logos from previous or current sponsors and brand partners to kind of showcase that I've worked with a lot of people. I know what I'm talking about and you should be paying attention. Now if you were to ask some of the LinkedIn gurus, they would tell you to also put some sort of clear call to action in your banner. I did include like a little arrow that points down to there's like a bell that someone can hit to change the number of notifications they get about your profile and essentially increase it so they never miss a new post. I'm still unclear how effective that even is. And then your about section Full disclosure we are a full month into this and I haven't even bothered editing it yet. However, it has been something I have worked on significantly in the past. I think the thing that's maybe shifted since I've done it previous is I think before I focused on like accomplishments or accolades, like how much revenue I've driven or how many leads I've brought in or the quality of people I've worked with, like recognizable brands for example. And I think there's a slight movement away from that in that like it's not. It's not necessarily that the contents have changed, but a lot has changed about formatting. I'm seeing a huge emphasis on people making things very readable. And so instead of having big blocks of text in your about section, people are really suggesting that you put kind of bulleted skimmable about stuff, including not just like the things that you can do or have done, but also some personal facts that just make you memorable. Want to learn exactly step by step how to get paid to generate leads in your business? I'm ready to give you the exact steps that help me generate tens of thousands of qualified leads and millions in low ticket digital product sales. I won't just show you what I did, but teach you how you can do it too. I'm talking not just how to create low ticket digital products, but also showing you how to use them strategically to generate leads for your other existing or future offers. I'm sharing it all@bossproject.com jumpstart, including exactly how I made $8,033 and generated 277 leads my very first month selling digital products. Find out more@bossproject.com jumpstart on WhatsApp, no one can see or hear your personal messages. Whether it's a voice call message or sending a password to WhatsApp, it's all just this. So whether you're sharing the streaming password in the family chat or trading those late night voice messages that could basically become a podcast, your personal messages stay between you, your friends and your family. No one else. Not even us. WhatsApp message privately with everyone I know you know the feeling. Fear that keeps you from admitting what you really want. Self doubt whispering who are you to really claim this? The overthinking that turns every decision into a time suck spiral. I've been there and I know how suffocating it feels. But here's what I've learned. The biggest thing holding you back isn't a strategy you haven't figured out or a resource you don't have access to. It's how you think, how you decide, and how you take action. That's why I created Mindset Reboot. This workshop series is my way of helping you break through those mental barriers once and for all. But don't wait. You won't be able to grab this for just $11 for long. Visit creative templateshop.com mindset to find out more. This episode is brought to you by Stay Farm. Knowing you could be saving money for the things you really want, like that dream house or ride, is a great feeling. That's why the State Farm Personal Price Plan can help you save when you choose to bundle home and auto bundling. Just another way to save with a personal price plan. Prices are based on rating plans that vary by state, coverage options are selected by the customer, availability, amount of discounts and savings and eligibility vary by state. Now new word to me, I didn't even know this existed until I was working on my profile. But you can actually pin posts and so if you have a post that performs really well or maybe includes another high profile creator, or you have a vulnerable story or a relatable story and you feel like it's an opportunity for people to immediately connect with you, I definitely recommend that you pin that in your pin post area. I am unclear how many posts you can feature, but it's definitely more than too. Right now I only have a few linked up there. Okay, let's talk about the actual content strategy. I am aiming to post one to two times a work day and originally I was posting at like 7:30 and 11:30 ish on a ideal situation day. But I've heard some feedback that that is a little more effective if you do something like 8am and 2 or 3pm to give your morning post more time to breathe. I think some people are of the camp that less is more, but I think in the beginning of just about anything, you have to have enough quantity to have any idea what people are going to resonate with before you can really see the full benefit of that effort. So I wouldn't necessarily start out with less. You need to start out with something that's maintainable. So while I would love to post twice a day, my rule was I had to post at least once Every working day. 100 working days in a row. I'm usually posting twice now. I'll be completely honest, I haven't had a specific mix that I'm like, oh this is it. This is exactly how I want to show up. I feel good about it. I'm going to keep doing this. I am not overanalyzing it people. And I don't think you should either. Like when you're starting to create consistency on any new platform, you doing it at all is great. Worry less about it being the right thing to post because you don't know what's going to work yet. You just don't. So there are some guru y things that I've heard from people like that you could break up your content mix with something like 40% personal slash professional stories. So really leaning into that storytelling, 30% industry insights, things you've learned, 20% predictions or commenting on trends and then 10% questions and engagement prompts. Now I think those are fantastic categories to pull from, but I'm not sitting here thinking, oh well, I posted four stories this week so I better post a prediction. No, not once, not once has that crossed my mind. So I do not want you to be super worried about that. I will say I have thought more about how my posts are structured than I have about the content of the specific posts, namely the hook. I know we talk about hooks on every platform out there, but it does matter on LinkedIn. But to my knowledge I'd have to double check the character count. I think it's 220 something characters that are previewable. Like before the rest of the post it's about two lines. Okay, so someone can see essentially two lines of text before they would have to hit the read more. And so you want to be able to pattern interrupt, get them to stop, get them to go what's that? Or I'm curious or I'm interested. And that can happen with the statement you're making in the post itself, but it can also happen with the image. Now I have tried things like including a signature at the bottom like follow my name for more of blah blah blah and I've also heard advice that that's unnecessary. I can't decide. I don't think I have enough proof one way or the other. And so I kind of bounce back and forth depending on the content. Like things that are more cyclical. Like if I'm posting about a new podcast episode, I might do something like listen to new episode, name of episode. Anywhere you listen to podcasts, follow my name and I tag myself so I'm clickable For more on blah blah blah blah blah. That has stayed kind of the same from post to post specifically about the podcast, but not necessarily true for other things. I am experimenting with a variety of videos. I've done both 9 by 16 in both portrait and landscape I. E. Like normal video versus mobile video and the thing with LinkedIn that's a little bit different than other social platforms is it is more consumed at least for now on desktop. I think that is going to shift and change into more and more mobile like everything else. But a lot of people check LinkedIn at work versus some of the other social profiles that unless they're like in the marketing industry or they're another small business themselves, like they're not necessarily checking something like TikTok or Instagram in the middle of work. They might do it on a break or over lunch, but they're not in the middle of checking emails bumping into that. But they are doing that to LinkedIn which is super interesting. So hence why I tried both directions of video. I can't decide which one is better, if it even matters. I'm sure mobile first will matter at some point. I don't think we're quite there yet. It sounds like from what I'm hearing on the LinkedIn streets they was like really, really, really pushing video in the later part of 2024 and and that has calmed down significantly and people are still getting more traffic from just their normal posts. I have tried a variety of text only posts, single images and carousels and I do not have a take yet as to which are performing better. It's not like on Instagram where I am very confident that my highest reach is on multi image carousels and I just heard someone say recently that they're doing a video as one or more of those slides and that's helping even more. So we're trying it, we're seeing what's happening now. I'm sure this matters on other platforms too. I haven't necessarily seen it to be quite as true as I have on LinkedIn. But like, commenting on other people's content is a huge part of how you get new followers. Like a huge part of how you get new followers on LinkedIn. People are reading comments much like they're reading comments on TikTok. The difference is people are reading comments on TikTok, liking or laughing or replying and moving on versus on LinkedIn based on the value of your comment, people are going to your profile and also following you based on comments. So I would definitely, definitely be paying attention to your feed and what's coming up and engaging with new people. I do think it's important. I definitely noticed that the more new people I was engaging with, the more new followers I got. And then like when I sort of felt like I had gotten into a rhythm or I was starting to see some of the same creators again and again, which is great for building relationships, the amount of new followers on like a daily basis went down. And I think in large part it had to be because I wasn't exposing myself to new people and so spend your time commenting on new people. I do think it's easier to be found when you're in a comment section that has under 20 comments and is sort of early on. If there's already 400 comments and they posted three days ago, you're probably not going to necessarily get follows from that. So kind of being quote unquote early I do think makes a difference. But I am not trying to do this in any sort of formulaic way. I'm just consuming content and adding my own feedback to it. Now I do think a way that makes it easier to get those follows as a result of your comments is to validate what people are saying. Like why do you agree with them or not? I suppose. How can you add some sort of value, add an additional statement that they would probably agree with, and then you can also ask questions. Not every time am I asking a question, but if it feels appropriate or like a nice way to start a conversation with the creator, I think that can be a really great idea. There is a problem that I didn't realize at first but definitely is clear to me now. There are people using AI bots to do the commenting for them and I think if you're a newer creator on the app, you probably won't notice, but the longer you've been posting consistently, those comments will really stick out and so I encourage you to comment in a way that feels like you genuinely consumed the content, not just like, good job, like, or my least favorite, like Autobot comment is. I really needed to see this today. Did you? Because did you even see it at all? It kind of irks me, really. Okay. But before we wrap this up, I do want to give you some insight into my way to generate an infinite number of ideas for your content. And this can be used on any platform for sure, on LinkedIn, but any of them would work. I could easily get a thousand ideas from this strategy in one sitting. And you're not going to do that yourself, Babycakes, that is. That's a lot, right? So I'm going to share with you a way to utilize ChatGPT to spend like 15 minutes on this, probably less, and really dig into some potential content ideas that are going to get you thinking. So you're going to start a new thread and you're going to say, hey ChatGPT. Or I call mine Max. Hey Max. We're using this thread to come up with infinite content ideas. Then you're going to go on to provide who your ideal client is and what you're specifically selling. Be sure to get specific on if it's a service, a course, or a digital offer. And also on the what you're selling side, you might just be trying to boost views or grow your list or earn money through affiliate links. And so I think providing that context helps create better end results. But to give you a couple of an example, say you're a web designer. My ideal client is a service provider or coach who's ready to level up their online presence with a custom website. I sell VIP days and semi custom website templates. Now maybe a content creator would say, my ideal audience is creative entrepreneurs and small business owners. I'm not selling a product. I get paid through ad revenue, watch time, affiliate links and sponsorships. I need content that drives views and engagement. Maybe a thought leader or consultant would say, my ideal client is a mid level professional looking to become more confident and strategic leader. I sell private coaching workshops and speaking engagements. Now you could obviously get far more specific than that, but providing context is helpful if you're someone who uses ChatGPT all the time. Chat may know enough about your background that it's irrelevant and that you don't necessarily have to provide that stuff. But it doesn't hurt to add it. Then you're going to write step one, ChatGPT. Please list out 10 hyper relevant topics that are specific for your audience. Then on step number two, you're going to have chat for each topic one at a time, generate 20 common problems your audience faces and that all by itself is going to come up with 200 potential areas that this could go. But like just to give you an example, a topic might be something like audience growth, a problem might be something like mindset or I don't know what to post or I don't feel like the expert or you know, I could go on and on, right? There's a ton of different topics that all surroundings audience growth that are relevant to my specific audience. You similarly have a bunch of topics where people have common problems around that specific topic. Your post can ultimately solve that problem, but it can also like talk about it in a bunch of different ways. You could do a hot take or an unpopular opinion, or quick tips or many tutorials or a rant, or share real life content, conversations or DMS from clients or case studies. You could do a day in the life. You could do lessons, you could do what you wish your audience understood about XYZ topic. You could say common mistakes or miss or I could go on and on and on. So all of those things are true. And then you add on the potential that this could come out in a wide variety of ways. You could take the same content, the same concept of a post and it could be text only. It could turn into a carousel, it could turn into a reel, that's B roll. You could do a short form video, a long form post and then obviously that could work on any platform. But many of those could be specific to LinkedIn. So I hope that was helpful. And obviously that's just a brainstorming exercise. It's not going to write the content for you, but you can continue to collaborate with ChatGPT to, to get it 80% there and then you can edit and make it more your own. But the more content or context rather that ChatGPT has access to in terms of your tone and your voice and previous content you've written will obviously make that process so much easier. Before I wrap up, I just want to remind you that as much as new platforms are fun and exciting and a good time, they're also distracting. And so before you go commit to doing this for 100 days like I did, I want you to really ask yourself, do you have the bandwidth? Do you have the focus that you can give it without letting go of what's already working for you? And if the answer is no, then maybe not right now is the answer. I have many other things I would love to add on personally and I'm just like, you know what, this is where my capacity is at and I am okay with that. So you also need to be clear on what that looks like for you. But I think the things I talked about today in improving your profile, continuing to test new content ideas, showing up and providing real value, actually engaging with people, like all of those things, while basic in nature, when done consistently over time, they can help you create predictable growth, which at the end of the day, that's all we actually want. Like none of us. I don't think you actually want to go viral. I have doubled my business in a very, very, very, very short span of time in the past and it broke my business in a really big way. And I've seen viral content in a very similar way do that for other businesses if they're not ready for it. Like the customer service that comes with it, the, the sales that comes with it, there's a lot of good, but there's also a lot of headache. And so as much as it can feel like a grind sometimes, that consistency is really what leads to a sustainable business long term. Now, I have been studying and collaborating with other experts and have far more ideas than I could fit in just today's episode. So definitely pay attention because I have more things dropping inside of the Co op very soon. Actually, I just checked the calendar today. I have things happening today that you're going to find in the Co op. So if you're already a member, congratulations. I have more content to help you grow on LinkedIn if that's something you're focused on and if you are wanting to dig more into this, I have more resources and more tools that are going to help make this process a hell of a lot simpler so that you can show up consistently and really work towards those goals and results you're looking for. You can find out more by going to creative templateshop.com membership. Everything will be inside. If you're interested in just my recent releases, you can go to creative templateshop.com shop and the new releases always show at the top. Now, I do want to give a quick shout out to all of the people who have been following my journey so far and following and commenting and participating over on my LinkedIn. It means a lot to me and I'm excited to see where that grows from here. If you are interested in continuing to see this kind of growth for yourself, let's start by being buddies on LinkedIn. So come comment on one of my latest posts. Hit connect and follow. I would love to have you reach out to me and say hello. I always love hearing from my listeners and if you have any ideas for upcoming podcast episode, I'm always game to hear those so send me a dm. I can't wait to see how you continue to grow online. You're going to do great. I believe in you. Hey, a few quick favors before you leave. I'd love if you'd share today's episode, send it to a friend who needs to hear it and post on social media. You can show us where you're listening from, your favorite takeaway, or why someone else should listen. Be sure to tag me, Abigail says and ossproject so we can share it. Okay. Second favor to get podcast updates and all the behind the scenes news from Boss Project. I'd love if you join my VIP list. Just head to bossproject.com signup to make sure I have all your contact details. Really love this show. It would mean so much to me if you'd leave a rating and review. It not only helps more listeners find the show, but allows us to bring on quality sponsors so we can keep bringing you this valuable content for free. Thanks so much for listening. Until next time.