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Good morning. I'm Justin Hendricks, editor of Tech Policy Press. We publish news, analysis, and perspectives on issues at the intersection of tech and democracy. As AI technologies proliferate, a growing number of people are asking what it means to live in a world dominated by algorithms and automated systems, and what gets lost when those systems optimize human behavior at scale. These questions sit at the intersection of political theory, technology policy, and everyday life, and they are drawing scholars from fields outside of computer science into the conversation. Today's guest is the author of a new book that represents an inquiry into the age of recommendation systems in large language models and draws on political philosophy to argue that individuals have entered into an explicit bargain with technology companies. The consequences of that bargain, he contends, reach beyond personal preference and into the foundations of liberal democratic citizenship. Let's get right into it.
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Name is Jose Marechal. I'm a professor of political science at California Lutheran University, and the title of the book is you Must Become an Algorithmic Problem.
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Jose, I am so pleased to speak to you. It feels like it's been a while since I've had this opportunity, and I feel like I have known you for many years, despite the fact that I don't think we've ever been in a room together. You have been writing for Tech Policy Press for some time and, you know, have contributed on a variety of different things over the years. I remember first coming to know about your work well around the time that you published Facebook Democracy. And the way I think about that book, which for any listener that's not familiar with it, came out in 2012, is I always think of it as having, I don't know, almost predicted or presaged a lot of the conversations we'd end up having about social media. But some years before, a lot of folks arrived at similar concerns around Facebook, social media, more generally, its impact on democracy. I thought I might just ask for anybody that isn't familiar with your work or your research, your.
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Your.
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Your prior book, you know, how would you describe your intellectual curiosity? What brings you to this subject of technology?
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First of all, thank you, Justin, for the opportunity to chat with you and for the opportunity to write for Tech Policy Press and all the great work that you do. It started very early. I've been teaching a class called Technology and Politics for, gosh, almost 20 years now. I think the first class started in 2008, back in the very optimistic days of Clay Shirky and Henry Jenkins and Larry Lessing and all these books and Yoshi Benkler and all these books that, that came out on the long tail, all these things, all the positive benefits that the Internet culture was going to bring to democracy. And I think I shared that initially. I think I have a mentality of being an early adopter and somebody like right now I'm torn between my disdain for tech oligarchs and my fascination with AI as a tool. And so I think the book, that project that you're talking about, and thank you for the kind words about it, really did begin with a lingering, growing skepticism I had about the effect of commodifying relationships, particularly friendship relationships in that Facebook project. That the idea was that we were going to take something that's very intimate and very private communication between friends and put it, put it on a platform for public consumption. And the thing with that project was what I was looking at political Facebook groups and I studied about 200 of them and I found that practically nobody asked anybody to do anything. So you'd have a, you'd have a Facebook group and it would be, I love Ronald Reagan, and if you love Ronald Reagan too, follow me. And it started to make me realize that this isn't quite political in the way that I was trained in graduate school to think of politics. It was much more about finding like minded others. And obviously that's a part of the policy process. And the political process is sort of solidarity and coalition building. But political discourse, there's always a delicate balance that has to happen between bridging and bonding, to use the social capital language, between the language of finding your like minded others and the language of moving across your like minded others to have conversations with people that you either disagree with or are neutrals. Right. That in the coalition building process, you can't just stay with your solidarity group, you also need to move beyond it. And so that was a concern I had is that, is that with what Facebook was doing, and I don't think at the time I wrote it that they had really figured out how to monetize it yet, that what they were doing was taking like a very intimate kind of discourse and making it public discourse. And that kind of discourse, what I might call like effective, like solidarity seeking discourse, is very different than deliberative discourse. And so when you start blurring those two fundamentally changes the way we talk to each other about politics. And yeah, I might have written that book too early, but it certainly, I think, I think other people built on that unwittingly or not. And, and I now, I think that it's pretty common wisdom that social media writ large has done some damage to our discourse environment.
C
Yeah, Gonna say you have seen, I guess, a lot of empirical evidence pile up for effectively, you know, your sort of initial observations, your theory, and I suppose, you know, all of that evidence has, has led you now to this book. You start off with a statistical concept, this idea of the outlier. Why do you start there, really?
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The entire book is a meditation on the idea of an outlier. And you can think about an outlier in two different ways. If you're a social scientist and you go to graduate school, you take econometric methods and you have to learn how to do multivariate modeling. And when you're modeling, you're trying to explain reality by putting together variables into an equation that will have some predictive power. So you run it on. You run that model, and in graduate school, you always get that scatter plot and you have a linear line that runs through the different points on your model that represent the different cases. And if there's that one line that's like way, way far away or one point that's way, far away from the line, you call that an outlier. And it's a problem because it's undermining the predictive power of your model. So in graduate school, you have to fix that somehow. You create a dummy variable, you can adjust the weights of the model, you can do a bunch of things to sort of deal with the outlier problem. But also in life, the outlier is a thing. Malcolm Gladwell wrote a whole book about it, right? It's being anachronistic, and it is also being anachronistic in the social science part of it. And so what I really wanted to think about was what value does the outlier provide to democratic life? And the reason to start with the statistical part is because I think the outlier becomes easier and easier to deal with as you develop more and more case, more ability to have more cases, more. In graduate school, we had variables. Now you call those parameters or features. Instead of having seven or eight variables in a model, modern pattern detection algorithms or modern generative AI algorithms are talking about a billion parameter model, right? We're talking about a scale that's just incomprehensible. That in and of itself is interesting in terms of, like, if you're dealing with such large numbers, such so, so many hidden layers in a neural network, there's no way that you can actually explain what you found. Whereas conventional social science is about explanation, the whole enlightenment project is about explanation. So the idea of the outlier then becomes much, much more easy to deal with. But it's still a problem. If you are Netflix or if you are some company that wants to be able to say something about your customer base, that outlier is undermining your ability for that prediction model to be able to predict the future. So basic like machine learning training, if you have training data, you run into this problem of if you have outliers in your training data and you try to accommodate for it, then you're overfitting the model so that it can't predict future cases easily. Right. So it's still a problem. So one of the things that I talk about in the book is how, how do we address or how do these companies deal with the fact that there are, there are outliers in the world, that we in some ways are naturally outliers? Humans are creatures of habit, but humans also like novelty and they like to do the unpredictable. And I think tech companies, the whole sort of data collection and the data is oil industry, is really built on the idea that humans are predictable. And if humans act in unpredictable ways, that poses problems. So are there incentives that tech companies have to create platforms, to create environments that encourage people to stay predictable, to become more predictable than they might actually be? So a case in point might be Netflix again has something like 2,000 clusters that they put their users in when they do movie recommendations. So of course we have agency. We can choose not to agree with or not to click on the film that Netflix is recommending. But if it's not just Netflix, if it's YouTube, if it's Spotify, if it's. More and more aspects of society become oriented around training us or conditioning us to stay within the narrow confines of our current taste set, then does that really undermine our ability to become anachronistic, iconoclastic, to think in those ways that are also necessary? So in some ways, Justin, I've never thought about it this way, but it is a little bit of a different spin on the Facebook book that I wrote 12 years ago, and that balance between sameness and novelty, between regularity and novelty, that I think we're drifting more and more towards a habituating ourselves towards sameness and comfort that we've pre selected. Right. But there. But we're also clustered into. So when Netflix clusters me, I don't know who else is in this cluster. I don't even know what the criteria for the cluster are. So are we habituating ourselves towards sort of those things that we've already told the algorithm we like and foregoing those kind of flights of fancy or those engagements with serendipity that may, that are necessary, I think, in not just democratic life, but to live a fully rounded human life.
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So a core concept in the book, of course, is the algorithmic contract to this idea that we have to renegotiate that contract. What is this term? What does it mean?
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Yeah, so I mean, so that is a. After sort of thinking about the outlier for a while, I'm like, yeah, we're choosing part of this, right? It's a two way relationship a lot of times. And you know this as well as I like, when we do tech scholarship, we talk about affordances and platforms and all the ways that the tech companies are doing things to us. And they certainly are. We're not gonna, we're not gonna debate that. But it is an interaction, it is a relationship. We get things out of it. And so maybe what I bring to the conversation is being trained as a political scientist. One of the go to frameworks in political science, especially in American political thought, but in just political theory is the idea of the Social Contract. Probably gives a lot of listeners your flashback to their freshman political science courses to think about this term. But the Social Contract is basically a thought experiment to say, why would individuals leave the hypothetical or actual world before government to enter into an arrangement where some sovereign has power over them? Why do we submit to someone having power over us? And Hobbes would say it's because we want to be free from the war of all against all in the state of nature, the nasty, brutish and short world. Rousseau would say, because we're in society and society is what's painful. And the comparative self makes us have negative assessments about ourselves. And so the social contract allows us to submit to this sort of community, this general will that will make us all better off. Locke splits the difference I think Rawls talks about, uses it in his veil of ignorance in some ways. And so I said, well, what if we applied this to tech companies? Certainly the metaphor doesn't completely fit because Facebook is not the state, even though it often wants to act like a nation state. But it gives us some leverage to say, what do we get out of, out of our engagement with tech companies? Because tech companies aren't providing us with something that, that we would otherwise not get if we exited. Right? And so what I say in the book is in order to resolve the anxiety and boredom of everyday life and the anxiety of the flood of information that we have online, we submit to these frameworks that help curate our life for us. So instead of having to deal with the tsunami of information out there, I can go on YouTube, and YouTube will recommend things I should watch based on what it said it knows or what I've told it and what it also has determined will keep me on the platform. It will provide me with these things and help give order to my life. And we can then expand it to, like, ring doorbells or all of the many surveillance technologies that we have out there that give us this sort of sense of. Sort of order and control over our life, or at least a perception, a perceived sense of order and control over our life that we might not otherwise have. And so that's what we get, or that's what at least we believe we get. I believe we get. The flip side of that is if we go too far into that kind of rabbit hole of ourselves. Sometimes I think about that great Charlie Coffin movie being John Malkovich. If we. If we go too much down to John Malkovich, rabbit hole of ourselves, we miss out on all the other possibilities of life that we fail to explore because we've been sort of. We're in this contract. And I think in that way, that diminishes us as humans, but it also diminishes our potential as liberal subjects or our capacities as liberal subjects, because we then can't see the other side. That inhibits our ability to do the things that liberal subjects need to do in a democratic society. We need to be able to have rational faculties. We need to be able to engage in reasonableness. Not all the time. And obviously reason rationality is overhyped in some ways as the main way that we communicate with each other. But we need some sense of reasonableness in order to be able to say, okay, well, they see the world differently than I do. That doesn't make them an existential threat. Right. But I think more and more, the more we get habituated into this kind of. I'm playing with this term for a new book I'm writing called ontological enclosure, where we fence ourself off from other ways of seeing. And by doing that, it inhibits our ability to do a very vital thing in democracy, which is talk to the other side, engage with the other side.
C
Let's pick up on a couple of things. I mean, one of the things that comes through what I would think of as we hear a lot of concern around effectively kind of like homogenization, that AI is kind of somehow going to smush the culture, as you say, kind of like pushes out the Outlier, outliers, smooths everything out in a way. You focus on optimization culture. You talk about the metaphor of factory farming. You talk about the idea of the factory farm citizen. You know, I don't know, how far do you think we are along this curve right now? Is, are these things that are well along the way or do you feel like, I don't know, you're more kind of projecting into the future here where we might be headed in an age of artificial intelligence?
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I think I want to say both. I think we're far along the way and it's worth maybe getting a little bit into the idea of the factory farming analogy. And I've written, I wrote a. Co. Wrote an article with some colleagues about it, about this too. And it's basically saying that when we, when we optimize for this personality that we think we are in a given time, right? So when we use recommendation algorithms, we're reifying, locking in place, amplifying those preferences that we already have. When we throw ourselves in a sense, for lack of a better term, there are unintended consequences. There are externalities that we don't necessarily recognize. And so it's very akin to factory farming where, you know, we. What is factory farming? We're optimizing meat production, right, by warehousing animals. And I won't get too much into the grossness of it, but it leads into these really negative externalities, right? Too much production of fertilizer, quote, unquote, that that gets into groundwater or that gets into lakes and creates algae blooms, or the overuse of antibiotics that gets into the. Into that gets consumed by humans and has impacts on health and puberty, early puberty and. Or the overuse of antibiotics that contributes to antibiotic resistance. And so I like that analogy because it makes me, and hopefully the reader think about, like, what are the externalities of having a media and cultural environment that pretty much gives you everything you want? And one of my favorite chapters is this chapter two, where I talk about the way that art and culture is being optimized. So architecture and interior design and music and film is all kind of being optimized in ways that like, so Netflix is actually trialing out, like make content that sort of fits this particular cluster, right? So artists know that if they want to get picked up by Spotify, they have to change the beginning of their songs in order to have the right hook or the right structure that the algorithm likes or that certain people already say they like, right? So where's the space for novelty there? Of course, Artists are artists. They're going to do the novel thing anyway. But the problem is if. If great art falls into woods and no one's there to hear it doesn't make a sound, right? If great work is out there and it doesn't get picked up in the algorithm, then does that make it even harder for people to pick up on it? So I think that's a negative externality. And same thing with policymaking. Like you, where does the innovation in policymaking come? And policymaking is like any other realm. It needs good ideas. And where do the good ideas come from? Or will the good ideas be picked up if we just develop this, what I'd call an algorithmic mentality, right, where we're optimizing for the things that we already think we know and we like. And so to get back to your original question, then where are we? We're pretty far down the road. But then AI just takes all of this and locks it in in terms of like a platform that's basically looking for modal responses, right? It's basically at least base. LLM models are very sophisticated autocomplete, right? So they're giving you a string of words that they, that the algorithm or the neural network has determined has a high probability of addressing the query of the user. So what that means is that when people engage with AI, they're getting modal average, right? Predictable responses from the AI. And that cuts out novelty. And now, of course, people can train, can engage with AI in ways that might produce novelty. So there are some possibilities there, and that's something that I'm thinking about for future projects. But I do think if we don't in here's promoting the book, renegotiate the algorithmic contract, and insist on some level of novelty, creativity, plurality, that we're headed down a really dangerous path.
C
When I ask you about this concept, you bring in around sarcastic terrorism. I mean, you are kind of in conversation here with a few other folks who have been on this podcast in recent months and including you, reference work of folks like Chris Gilliard. This idea that, you know, to some extent the flow of information, the constant sort of looking for outliers or observing phenomena that, you know, need to result in notification somehow that, that, you know, ends up kind of creating a kind of. The way I think of it is like almost like a kind of background noise of anxiety. You call it ambient stochastic terror.
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The state of nature metaphor. The state is supposed to keep you free from the war of all against all. But the state also is Force. Right. So I talk a little bit about this, is that we think we're getting relief from anxiety through our algorithmic contract or social technical contract. But the very thing that we think is giving us relief is also creating and amplifying the anxiety. And I was having a conversation with somebody about this recently about how it's not just that TikTok or Instagram or any of these platforms gives you what you say you want. It also embeds in almost this kind of like AB testing kind of way, violence. I have this weird relationship with TikTok where I'll install it and then I'll delete it after about five minutes. Something, somebody or somehow I say, you know what, there's some really inventive and there is, there's some very inventive creative stuff going on TikTok, but there's also this way in which they slip in violence. And I don't know that I have a particularly violent feed or I've told TikTok that I like, but I like violence, but it'll find its way into my feet and then I have to say, no, I don't want that. And is, I think the same thing with like reels and shorts, Instagram and YouTube using in shorts that it'll try to like, test out how much period, you know, content you want. And, and if you say you don't, it'll go away for a while, but then it'll bring it back. And I'm thinking about, well, why does it want to do that? And I do think that there is a lot of incentive that these companies have to keep us afraid. Keeping us afraid keeps us wanting to stay within our ontological enclosure, within our sort of these very defined set identities. And I think the reason for that is because a predictable self, a self that's staying within the ontological enclosure, is much more easy to sell to advertisers.
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Right.
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Obviously you have to have some novelty because you wouldn't buy new things, but if you're too novel, then it's really hard to be able to sell you to advertisers to say, hey, this person is very likely to buy this product. So it isn't just surveillance products or new ring cameras and doorables, but I think it's like a, an artifact or a condition of like, techno capitalism that like, scared subjects are better consumers. If you don't leave your house, right. You buy a lot of things online, right? Like, and it's not something I've fully fleshed out, but I do think that there Is something there. And that's another reason why it's like we need to assess, right? We need to step outside and awaken to the, that this is a contract and to think about, well, how can it be better and what can we do to demand that we not be placed in this ambient, stochastic terror mode?
C
I mean, I, I, I think I've even mentioned this in past on this podcast. But there's something that, you know, gets me about when I walk around in my neighborhood in Brooklyn these days, and every third house chirps at me that I'm being recorded, you know, almost as if, you know, just walking down the street, you know, lends me to suspicion, you know, I might be about to steal a package or, you know, otherwise encroach on someone's property. And I do wonder about that somehow, like both the kind of anxiety that gives me, you know, as the pedestrian who's wandering around. But I also think about all those notifications happening on the back end to my neighbor who, you know, once again, this strange guy has walked past the house at X time. So, I don't know, I was thinking about that as I was reading that. But I want to ask you a little bit about implications for, you know, society more generally, for democracy in particular. I mean, that's, that's one of, one of the chief concerns that you and I have always corresponded about and that you've written about for Tech Policy Press. But, you know, this, this idea of the kind of augmented state of nature, the sort of distorted threat perception, how does that erode democratic norms? I mean, beyond just sort of making us all more or less kind of, you know, on edge all the time.
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Yeah, I think it inhibits our desire to be in community with one another. The very, that example, that anecdote that you had about walking through your neighborhood and the beeps, the chirps going off that first, that inhibits your desire to want to be the subject.
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Right.
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And I think it reinforces the idea that our friends and neighbors are threats and democracy. And I've been writing a book now called Machine Liberalism, and I'm trying to understand how everything we're talking about sort of impacts the way that we both experience liberalism, our rights and our freedoms and what we expect from a liberal society. What rights do we do, we think that we need protected? And so I think that this sort of environment in which we're suspicious of one another is illiberal, because even though most people think that liberalism is really about individuality, it requires a lot of that Mill and Rawls and a lot of the great liberal theorists assumed that our rights were going to be enjoyed in community. So Tocqueville talks about it, right? Our interests, properly understood or rightly understood, that for us to fully enjoy freedoms, we need to be in community with one another, because that's where our views of the world get vetted. That's where. If we believe the fundamental assumption of liberalism is the value of the self, the dignity of the individual, then in order for us to really recognize that dignity for others, we need to be in. In each other's lives. In, in. In order to have empathy for one another, we need to be in each other's lives. And so, you know, I don't know if tech companies do this intentionally, but there certainly is, especially with AI, there is all this push towards replacing human relationships with synthetic relationships and even in the most simplest of forms, asking the like. So I'm a college professor. I have 25 students in a class, in a freshman class, small liberal arts college. Instead of asking me to clarify the readings, they can now go to an app to clarify the reading for them. The app, to be, to be honest, may do a better job than I might, right? I'm really playing around with Notebook lm. I'm dumbfounded at how well I know people might disagree, but I actually think it does a pretty good job of summarizing and communicating and that's great. That student, instead of coming to me, is now going to the AI. And that means one less opportunity for me to be a mentor or to just find out how that student's doing in their life, right? And the more and more we say, well, let's rely on synthetic. I saw this really great article a couple days ago, Justin, about the decrease in post to Stack Exchange for coding problems. Because, you know, if anybody has tried, if anybody's like a baby coder like I am, and knows enough Python to be dangerous and really starts a Python project and then gets stuck and it goes to Stack Exchange or Stack Overflow to go figure out the answer. People aren't doing that anymore because now they have cloud code right? Now they have these desktop based AIs that will just run the code for them. So instead of having to like go to another human, to another person to get the answer, you can just ask the AI who's gotten that from humans, right? And that might not be a big deal, but think about what that meant. That meant that an individual used to be like, oh, I've solved this problem, now I'm going To pose the problem that I solved to this community so that others can benefit from it. So that's the big fear I have because I think that's a liberal impulse. I just been reading a book by a colleague, Jennifer Forstall, who's at University of Illinois, Chicago, wrote this great book, Designing for Democracy. And she talks about democratic affordances, those affordances that enhance the doing of democracy, the promoting of liberal democratic values. And I think that somebody posting to Stack Exchange is a democratic affordance. It's a liberal affordance. You're trying to help other people because you believe in the well being, the value of the well being and dignity of others, which I think is a liberal principle. Another book that people might be interested in is a guy, Alexander Lefebvre, wrote a book about liberalism as a way of life. And this is an argument that he tries to make that liberalism isn't neutrality. There are a set of values that are associated with them and one of them is a care and regard for the other. Right. Irrespective of whether or not that other is of your race or of your ethnic group or of your nation. Right. It's a universal care and regard for others. Right. So I think that's liberal. That's a liberal principle. And so the real concern is that the more we focus on an algorithmic contract, bring it back to the book that caters to our own preferences, that caters to solving the problem, optimizing having the most optimal answer at the expense of engaging with other humans in community relationally, that undermines liberal democracy. That is. And not to go too far into Hannah Arendt, but that's what Hannah Arendt warned in the Origins of Totalitarianism, that people get so isolated from their community that the world, that world, the world of others is just foreign to them. And then they believe whatever fanciful story the totalitarian wants to impose on them. Right. That isolation is a precondition to totalitarianism. So it's a huge concern for me.
C
One of the things I've been doing lately is looking at the US federal government's AI inventories they're beginning to roll out. The Office of Management and Budget will eventually kind of put together this entire inventory of the various investments that, you know, few dozen federal agencies have made in artificial intelligence tools and products and services. And it, it just feels to me like in many ways the government itself is rolling these things out almost kind of in a slapdash way. I mean, most of the reporting doesn't include, you know, much around rights or impact or any of the kind of considerations that are, you know, even in the fields for the reports themselves, they're just simply blank. So I don't know. I mean, are you in any way hopeful that the kind of concern that you're talking about is going to be addressed in the context of the political system we have, which appears to just want to move faster, wants to encourage the industry, believes that this industry has to be, you know, super big and successful or we'll lose to, you know, our global competitor. And at the same time, you know, the, the goal is to kind of shrink in many ways the human aspect of the government and replace individuals with, well, more algorithms.
A
Am I hopeful? I think my attitude is we have no choice but to figure out ways to have a. And I would imagine it would have to be a multi front resistance because there are certainly folks that are AI refusalists and I'm sympathetic to many of the arguments that they make. But also independent of the desires of the Peter Thiel's, the strange desires of the Peter Thiels of the world, there are lots of people that are doing interesting experiments in deliberative democracy with AI tools. And so if you just strip away the motives of the Elon Musk's and Peter Thiels of the world, there, there are some possibilities for having AI tools that expand democratic engagement. So one example might be increasing the low resource access to AI for low resource languages. So here in Ventura county where I teach, we have a Mixteco or Mexico population. There's not a lot of language like, like documents in that language. But if you can train an AI to be able to train it on mixed echo, and then that could be an English to mixdeco translator or a Spanish to mix echo translator, that immediately might be able to allow those folks to be part of democratic deliberation processes, or it could allow them better access to social services, or better aspect, better access to entrepreneurship resources. Whatever those folks want, it might allow them to tap in. So you know that one example, right? Translation software or summarization software that can be used if it's, if it's oriented correctly, it can be used to not simply identify the average answer from a deliberative session, but it can cluster all of the responses. And so it makes it much more easier for local governments to know all of the different responses that the community is providing. And so it can. And again, it's back to this like insisting on plurality, insisting on expansion instead of contraction. So I think this is the language I'm playing with that if we can demand that these tools expand our possibilities and illuminate different ways that we can move forward rather than contracting our possibilities and moving us towards a modal answer. Now, of course, that's not what lots of very powerful actors want, but I do think that those are the dividing lines or those are the battle lines that are being drawn. I think the politics of contraction versus the pol. A reduction versus the politics of expansion. And maybe it's always been that way, but I do think maybe this is a new iteration of it. And so I'm. I don't even think about it in terms of hopeful. I just think about it in like, what choice do we have? Right. What choice do we have but to like, you know, this is why, again, I appreciate. I so much appreciate the work you do and all the people that you give voice to and platform, because there is no option but to engage in this kind of struggle over ensuring that these tools promote human flourishing and human dignity. But I don't know if I'm optimistic. I'm just like, we all have to be in the battle, right?
C
So if there are policymakers listening to this podcast, I do want to say that you do get into some policy questions. You talk about, you know, data rights and sovereignty, and you make an argument that we need to renegotiate the algorithmic contract to include a right to not have our potentialities limited by optimization algorithms. That's part of the thing that we should be seeking beyond just sort of straightforward privacy and data rights considerations. You talk about a right to serendipity, which I think is interesting. The right to digital potentiality. These kind of, you know, secondary ideas that perhaps may be important in the algorithmic or the AI age. I suppose what you call. And again, you're back to, I suppose, the language of statistics, but the Boolean fuzzy citizenship.
A
What.
C
What's that fuzziness about?
A
Yeah. So in the last chapter, I tried to think about, well, what would a renegotiated contract look like? And I think it does. All of those could be themed by this politics of expansion. And so to take. Yeah, take them in order, like the Boolean citizenship is thinking about. And this gets to this question of like the binary versus probabilistic. And thinking about what? How should we think about our membership in community? Should we think about our memberships as binary or should we think about them as prob. Probabilistic. And it's a long standing question in social science, right. About when you are. If anybody. Who. Anybody who's listening, I imagine many who you know are social scientists or who do statistics know that like when you have demographic variables in a data in a model, they're usually like binary, right? They're race. You're either this one or you're not zero. And so the fuzzy, the so Boolean fuzziness, right. So the fuzzy proposition says instead of thinking in terms of binary or non binary, can we think about membership as probabilistic? And so instead of thinking of ourselves as members as ontologically enclosed, we think of ourselves as like yeah, well I prefer this. So I'm 66% of this, but I'm also 65% of that. And I think a lot of models already think in those bully those fuzzy terms. Right. So. So it's really more a call to fuzziness. Right. And it's really a call to intellectual humility and a call to not being so binary in our thinking. Now of course there are definitely times when you need to take a stand and you need to be binary. Hey, this is right. That is wrong. I can think of very many recent events in American politics where it's like that's wrong and this is right. But generally speaking, I think it's a liberal citizen has an intellectual humility to say I'm 80, I think I'm 80% right on this. I'm open to having my mind changed. That's a precondition of liberal, of a liberal subject. The whole Karl Popper conjecture and refutation that, that I'm open to the possibility that my mind can be changed on this. I'll, I can be refuted and I can update my priors in the language game theory. And the other one is this great book by a Dutch design professor wrote a book on serendipity and the social need for serendipity and how most scientific discoveries have come through that. I'm like, yeah, how do we create tools that allow us to capitalize on serendipity, allow us to capitalize on finding novelty searches. Right. The early web. You and I are old enough to remember the early web and like the website stumble upon and cosplaying sort of French pro structuralist theorists here. The Louisian flights, the rhizomatic sort of different paths that one can take, that it's important to maintain a sense of a not predetermined future. Right. That one of the hallmarks I'm teaching right now in global politics and we're reading a classic essay by Schmitter and Carl about what democracy is and what it isn't. And one of the things that Democracy isn't. Is, is where outcomes are predetermined. When an election is predetermined, Right. Like in Russia, you know that Vladimir Putin's gonna win the next election. You don't have a democracy. Right. So flights having a future that is not predetermined is a really important precondition for a liberal democratic subject. And then the last one is right to potentiality. Yeah. And the example I use in the book is Google's mishap a year and a half ago when they rolled out an early version of Gemini. And it was maybe the temperature setting was set too high on the image AI. And so when someone would ask for a pope, it would have a black pope, or, you know, something that has never existed. Or when someone would ask for like the Founding Fathers, it would look like the cast of Hamilton. Right? And of course people were like, some people were like, just apoplectic about that because it's not true. That's not what happened. And it's like, well, look, why are we expecting our AI to like, provide us with the truth? Right? Why can't we have image AI be set up so that it's really uncovering potentialities for us, helping us imagine worlds? Right. And so Google just released its world building model. And I know that there's a school that's much more oriented towards that. World building models are going to be the future of AI, especially with robotics. Right. Can we use AI to imagine how we can be different? Which. And again, I think that's central to the liberal project, right? Progress, Bettering human society, bettering the human condition. Can we use these tools to envision and imagine how we can be better? Not easy. Many people do not share that vision. But I think that's an important precondition to these tools being beneficial to us, or at least not catastrophic for us.
C
You tell us we need to become algorithmic problems. How can I be an algorithmic problem?
A
I think it's part and parcel, right? It's both. Not demanding that the tools be different, but then also recognizing that we're in a contract and recognizing that this sort of milieu or this, these affordances of this world, that they're not definitive. So like when I the reality on blue sky. And you can say this about the left as much as maybe not as much, but you can say it about the left too. If you spend too much time on blue sky, you start getting a view of the world and you say to yourself, wow, am I, is there, am I 100% accurate in my assessment of reality by spending my time with like minded others who are all enraged by what's going on. Right. And so that means that I sometimes go inhabit spaces that I don't feel comfortable, comfortable in with discourse all the time. And not because I'm going to be raw or because I necessarily want to support. But it's like vetting yourself is being a liberal subject is engaging in conjecture and refutation. It's like the way to become an algorithmic problem is to recognize that part of your responsibility as a liberal subject is to engage with, is to engage in politics. And that means expanding your coalition, not simply keeping your coalition the same size because everybody believes in what you believe, but being creative and finding ways to tell stories to others that might convince them, engaging in argumentation, engaging in creative storytelling, thinking about the ways it might be different and having the discernment to be able to say now is when I have to take a stand, but I don't have to take a stand all the time and I don't have to take a stand on all issues. And that other, that really irritates me and angers me. Some of those others might be persuadable subjects and I have to go and figure out where they're coming from. And maybe this gets into this world of what's called agonistic politics where it's like we're not going to find a consensus in between us. But I might be able to tell a story in a way that moves that person five degrees. And they might, in return, they might tell a story in a way that moves me a couple of degrees. And that doesn't mean we all move towards the middle because that would be the exact opposite right of, of being anachronistic. But I think being an being, being an algorithmic problem is a commitment to anachronism, to idiosyncrasy, to like, you know, like, like putting yourself in situations where you are uncomfortable and engage with content and material that might, might not be the norm in the groups that you are, you know, that you're inhabiting. Right. It's important for a democratic society to maintain a sense of that, of that idiosyncrasy. Right. Part of us have to be idiosyncratic, otherwise we're stale and reified and nothing moves and it become the. What is it? Carl Schmidt Right. The politics becomes about friends and enemies and too much of that is destructive.
C
This book's called you Must Become an Algorithmic Problem. Renegotiating the Socio Technical Contract. Jose Marisol I appreciate you so much coming on this podcast. Again, the books from Bristol University Press Digital, but folks can find it at your favorite bookstore. What next for you? What can we expect in the near term? You mentioned multiple book projects there.
A
It sounds like I have another book. That one's due to the publisher by the end of the summer of this year and that's called Machine Liberalism Reconceptualizing Rights in the Age of AI. And that is by Intellect Books and University of Chicago Press and it's part of a series on AI and politics.
C
We'll have you back when that one arrives. I appreciate it.
A
Yeah, I appreciate you and I appreciate all, all that you do with Tech Policy Press.
B
That's it for this episode. I hope you send your feedback. You can write to me at justinettechpolicy Press. Thanks to my guest, thanks to my co founder Brian Jones and thank you for listening.
A
Tech policy press.
Title: How to Become an Algorithmic Problem
Host: Justin Hendricks (Tech Policy Press)
Guest: Jose Maréchal, Professor of Political Science at California Lutheran University
Date: February 22, 2026
This episode explores the themes from Jose Maréchal’s book, You Must Become an Algorithmic Problem. The conversation investigates how algorithmic systems, especially recommendation engines and large language models, shape individual and collective behavior, and what is lost for liberal democracy when optimization governs human experience. Drawing from political philosophy and empirical research, Maréchal argues for renegotiating our "algorithmic contract" and expanding the rights and responsibilities of digital citizens.
[02:28 – 05:41]
"It started very early. I've been teaching a class called Technology and Politics for, gosh, almost 20 years... I have a mentality of being an early adopter and somebody like right now I'm torn between my disdain for tech oligarchs and my fascination with AI as a tool." — Jose Maréchal [02:28]
[06:03 – 11:07]
"Are we habituating ourselves towards sort of those things that we've already told the algorithm we like and foregoing those kind of flights of fancy or those engagements with serendipity that... are necessary, I think, in not just democratic life, but to live a fully rounded human life." — Jose Maréchal [10:39]
[11:07 – 15:57]
"If we go too far into that kind of rabbit hole of ourselves... we miss out on all the other possibilities of life... it inhibits our ability to do the things that liberal subjects need to do in a democratic society." — Jose Maréchal [13:29]
[15:57 – 20:39]
“What are the externalities of having a media and cultural environment that pretty much gives you everything you want?... If great work is out there and it doesn't get picked up in the algorithm, then does that make it even harder for people to pick up on it?” — Jose Maréchal [17:47]
[20:39 – 24:07]
"The very thing that we think is giving us relief is also creating and amplifying the anxiety.” — Jose Maréchal [21:23]
“Scared subjects are better consumers. If you don't leave your house, right. You buy a lot of things online..." — Jose Maréchal [23:15]
[24:07 – 31:17]
“For us to fully enjoy freedoms, we need to be in community with one another, because that's where our views of the world get vetted.” — Jose Maréchal [25:58]
[31:17 – 36:06]
“…the politics of contraction versus the politics of expansion. And maybe it's always been that way, but I do think maybe this is a new iteration of it.” — Jose Maréchal [34:49]
[36:06 – 41:53]
“Instead of thinking of ourselves as members as ontologically enclosed, we think of ourselves as like yeah, well I prefer this. So I'm 66% of this, but I'm also 65% of that.” — Jose Maréchal [37:13]
“It’s important to maintain a sense of a not predetermined future. Right. That one of the hallmarks... [of] democracy is... when outcomes are predetermined, it’s not democracy." — Jose Maréchal [39:29]
[41:53 – 45:13]
"Being an algorithmic problem is a commitment to anachronism, to idiosyncrasy, to like, you know, like putting yourself in situations where you are uncomfortable and engage with content and material that might not be the norm in the groups that you are... inhabiting." — Jose Maréchal [44:35]
On algorithmic contracts:
“In order to resolve the anxiety and boredom of everyday life... we submit to these frameworks that help curate our life for us.” — Jose Maréchal [12:25]
On cultural optimization:
"Netflix is actually trialing out, like make content that sort of fits this particular cluster, right? So artists know that if they want to get picked up by Spotify, they have to change the beginning of their songs..." — Jose Maréchal [17:21]
On anxiety and surveillance:
“Scared subjects are better consumers. If you don't leave your house, right. You buy a lot of things online...” — Jose Maréchal [23:15]
On democratic affordances:
“Somebody posting to Stack Exchange is a democratic affordance. It's a liberal affordance. You're trying to help other people because you believe in the well being, the value of the well being and dignity of others.” — Jose Maréchal [28:05]
Jose Maréchal’s core argument is that resisting algorithmic predictability is not just a matter of individual authenticity but a democratic imperative. By renegotiating how we live with algorithms, demanding plurality, serendipity, and digital rights that preserve human potential, we can protect both democracy and the fullness of our lives.
This episode is essential listening for anyone concerned with technology’s impact on democracy, culture, and individual agency in the algorithmic age.