In the latest episode of The Tactical Leader Podcast, host Zack Knight sits down with Marine veteran, motivational speaker, and entrepreneur T. Shane Johnson to discuss his extraordinary journey from military service to business success. T. Shane's story is one of resilience, survival, and a relentless commitment to helping others, particularly in the veteran community. From surviving an MS-13 gang attack to launching Big Guns Coffee, his path is both inspiring and deeply impactful.

The Marine Corps and the Entrepreneurial Mindset

T. Shane shared his motivations for joining the Marine Corps, emphasizing the discipline, determination, and brotherhood that shaped his character. The mindset of a Marine—adapt and overcome—proved invaluable in his transition to entrepreneurship. Zack and T. Shane discussed how veterans possess a unique drive and resilience that make them natural leaders in the business world.

A Harrowing Near-Death Experience

One of the most gripping moments in the episode was T. Shane’s recounting of a brutal attack by MS-13. While riding his motorcycle, he was deliberately hit by a car, leaving him with severe injuries, including broken bones, internal organ damage, and punctured lungs. Despite flatlining multiple times, he fought his way back, determined to use his second chance at life to make a difference.

A New Mission: Helping Others Find Purpose

After recovering, T. Shane faced another challenge—transitioning to civilian life. He initially found success in the mortgage industry, but when the 2008 financial crisis hit, he lost everything and found himself homeless. Rather than giving up, he rebuilt from the ground up, using his story to inspire others through books, public speaking, and initiatives like Hike Across America, where he ran 12,000 miles to raise awareness for homeless veterans and suicide prevention.

Redefining Homelessness: The Power of Identity

T. Shane spoke passionately about the need to rebrand homelessness and help those affected regain their sense of self-worth. He proposed an initiative where homeless individuals could write and publish books, sharing their stories as a way to reclaim their identity and generate income. Zack resonated with this idea, emphasizing how purpose and identity are critical for personal and professional growth.

Big Guns Coffee: A Business Born from Family and Purpose

T. Shane’s journey took another turn when his 10-year-old daughter, Charlie, inspired him to start a business. Together, they launched Big Guns Coffee, a venture that not only supports veterans but also revolutionizes the coffee industry by being the first indoor hydroponic coffee farm in the U.S..

Big Guns Coffee isn’t just a business; it’s a movement—one focused on empowering people through high-quality coffee and a mission-driven brand. T. Shane and Charlie have worked tirelessly to scale their business, and now, they’re preparing for a major national launch.

Exciting News: Big Guns Coffee Goes National!

🚀 May 2025 – Big Guns Coffee will be available in 427 Sprouts Farmers Market stores

🚀 July 2025 – Expanding to 300 Walmart stores in North & South Carolina

This incredible milestone is a testament to hard work, resilience, and family-driven entrepreneurship.

Final Thoughts: Leadership, Purpose, and Service

Throughout the episode, T. Shane and Zack emphasized the importance of leadership, storytelling, and service. Whether in the military, in business, or in life, the ability to repurpose struggles into powerful narratives is what drives true impact.

As T. Shane said, “Why not be generous with your scars? Why not repurpose your struggles in the service of others?”

His journey from the battlefield to business is a reminder that success isn’t about avoiding hardship—it’s about using it to fuel a greater mission.

The Marine Corps and the Entrepreneurial Mindset with T. Shane Johnson

Powered by Wave AI