#736 - Luck Isn’t Random: Tai & John Lee’s Playbook for Making It

Summary

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The Tai Lopez Show #736

"Luck Isn’t Random: Tai & John Lee’s Playbook for Making It"
September 5, 2025

Overview

In this episode, Tai Lopez welcomes friend and accomplished entrepreneur John Lee for a rich, rapid-fire conversation about how “luck” in business and life is anything but random. They break down how opportunity is engineered through intention, action, and being physically present, and explore the future of wealth-building in an AI-driven, influencer-dominated world. The duo contrasts the tangible magic of live events with the rising tide of AI automation and tokenomics, offering concrete advice to up-and-coming entrepreneurs on navigating the new landscape. Throughout, both share behind-the-scenes industry anecdotes, emerging business models, and practical strategies for maximizing wealth, health, and influence.

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Key Discussion Points & Insights

1. The Nature of Luck, Action, and Opportunity

[00:00–03:09]

• John Lee kicks off: “The more you do, the harder you work, the luckier you become. Opportunities come every time you come to a physical location, you meet people, it's the energy… resonance creates magic.”
• Tai agrees, referencing John D. Rockefeller’s wisdom that “luck is a structure… More you structure your life correctly, the more luck falls in your way.”
• Alignment is key: John Lee explains the mind-body-spirit dynamic, noting that inner conflict or subconscious beliefs about money can block wealth.

John Lee [03:09]: “A lot of people say, 'how do I get rich?' ...your mind is, I want to be rich. The body is like, oh, I don't want to do any work. But the spirit is like, rich people are douchebags. So there's complete misalignment there.”

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2. The Frequency & Vibration of Wealth

[01:42–02:36]

• John describes “wealth frequency”—not just a theory, but observable when environments (e.g., Beverly Hills vs. elsewhere) have “different vibration, different energy.”
• Discusses “intention plus action equals manifestation,” pushing back against passive “Law of Attraction” thinking.

John Lee [02:23]: “You can't just sit there and do something. Like, I talk about...the world frequency formula. It's intention plus action equals manifestation.”

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3. In-Person vs. Virtual Events in the Age of AI

[04:20–16:54]

• John shares he does ~200 events/year; the majority are in person and global.
• Tai dives into practicals: dealing with jet lag (hydration, grounding, Timeshifter app); balancing family and relentless travel.
• Live vs. Virtual:
  • John is emphatic that in-person events create compounding, serendipitous opportunities (“the wild card factor”) and cannot be replicated on Zoom.
  • Meeting the right person at the right moment (e.g., studio owners, showrunners, investors) tends to happen offline—and is invaluable.
  • In-person interactions foster understanding, feedback, and “market research” through real, human conversations.
  • AI and hybrid events have their place, but human connection grows more valuable “the more AI is created.”
• On Economics & Models:
  • While in-person events rarely make profit on the front end, “wild card” introductions, deals, and upgrades happen there.
  • John and Tai discuss hybrid and “leveraged” event models—using webinars/Zoom to filter and drive demand toward higher-value, live offerings.

John Lee [08:05]: “Which would you [choose]? In person. Without a doubt, 100%...When you put the intention [in], that would never happen on Zoom.”
John Lee [09:46]: “When you do things online, like, you don't know the impact you're making. When you're on the ground, it's like...I will not replace in human interaction, I can look you in the eye, I can say something, you might not go, did that land? It didn't land. Okay, let me say it again.”

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4. Paradox of Personal Brand: Ubiquity vs. Exclusivity

[16:10–17:11]

• John notes a paradox: digital marketing requires being everywhere, but true celebrity/authority requires some exclusivity.
• The glut of webinars (especially during Covid) hurt positioning, even as they brought in revenue.
• Authority is built through perceived scarcity, live stage presence, and “celebrity status”—not only digital omnipresence.

John Lee [16:23]: “We want to get big, we want to get our brand out there...but yet you got to be everywhere, but you've got to be nowhere.”

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5. Content Creation, Enduring Brands, and the Coming AI Wave

[17:47–25:45]

• Tai and John discuss the impact of long-form ads and content (45-minute+ video still works if it’s good).
• AI’s rapid progress: Dynamic, hyper-personalized ads, agentic AI, and the death of traditional agency models.
• Only three businesses will survive the AI tsunami:
  1. Those with network/moat (Uber, Twitter)
  2. Those on the AI frontier (building AI itself)
  3. Personal brands, at least until AI-generated personas become indistinguishable from humans
• Creators/Influencers become new “asset classes” for investment (referencing Mr. Beast), and the ancient power of personality-led followings.
• Tokenomics and investing in creators: VC now seeks “distribution and community,” supporting creators as they would startups.

Tai Lopez [21:14]: “The only thing that's going to withstand the age of AI is really having a personal brand, you know.”
John Lee [23:23]: “Now they're creating brand because now they have distribution and community.”

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6. Practical Wealth Creation Playbook for 2025 and Beyond

[26:42–32:57]

• Money as a life “unlock”—for health, love, and happiness.
• John's advice to young entrepreneurs:
  • Don’t rush to start your own business. Instead, be an “entrepreneur within someone else’s company” (intrapreneur).
  • Businesses are built on awareness x attention = income, plus solving problems.
  • Employees are in a unique position to see problems firsthand—use AI to quickly build MVP solutions, iterate, and license or exit repeatedly.
  • Use AI to automate and scale services (e.g., SMMA, content snippets, automation agencies), often globally.

John Lee [28:35]: “I would say don't start your own company. Become an entrepreneur of somebody else's company...What I realized...now when we started this, people, they're in a job, they want to quit their job, start their own business. But...especially with Gen Z...they want to make a lot of money, but they don't really want to do a lot of work... It's not because they're lazy, it's because they found smarter ways to do it.”

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7. The Coming Disruption: Social, Tokenomics, and Earning Models

[33:31–35:37]

• Social platforms, media, even legacy tech (like Apple) are facing futility if they don't radically innovate.
• “Move to Earn” and “Watch to Earn” models are emerging, where users are paid to walk or to consume ads/content (e.g., Stepn, WeAre—a startup John invested in).
• Clubhouse’s boom and bust is dissected, emphasizing the importance of skilled creators.

John Lee [35:04]: “...when you watch ads, you like skip the ad. Right. But this app, when you watch the ads, you get paid for the...watch the ad. So people watch the entire ad even though they don't want to buy... Now it's awareness. So...creates a lot of sales.”

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8. On Skepticism, Being First, & Staying Ahead of the Curve

[35:37–36:59]

• Tai recalls early Bitcoin advocacy, noting that “skeptics are always too slow,” and being first in new industries is often misunderstood until it works.
• John credits learning from Tai on social media virality and “first-mover” advantage.

John Lee [36:34]: “Anyone watching this, anything that Tai talks about, like, you got to pay attention. I'm telling you. Like, I learned a lot of social media stuff from you, man.”

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Notable Quotes & Memorable Moments

• John Lee [00:00]: “Opportunities come every time you come to a physical location, you meet people, it's the energy…and resonance creates magic.”
• Tai Lopez [02:36]: “Luck is generally the result of pre planning.”
• John Lee [03:09]: “Alignment...Mind, body, spirit.”
• John Lee [08:05]: “Which would you [choose]? In person. Without a doubt, 100%...That would never happen on Zoom.”
• John Lee [16:23]: “You got to be everywhere, but you've got to be nowhere.”
• Tai Lopez [21:14]: “The only thing that's going to withstand the age of AI is...having a personal brand.”
• John Lee [28:35]: “Don't start your own company. Become an entrepreneur of somebody else's company.”
• Tai Lopez [35:37]: “Remember, skeptics lose out because they're always too slow. By the time their skepticism diminishes, it's too late.”
• John Lee [36:34]: “To most people, you sound crazy until you're successful, then you're the genius.”

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Timestamps of Important Segments

• 00:00–03:09 — "Luck is a Structure": Opportunity, action, and alignment.
• 04:20–07:34 — Global events, travel, and maintaining well-being.
• 08:05–12:14 — The irreplaceable value of in-person events and serendipity.
• 13:19–16:23 — Hybrid event models, intention, and filtering for committed audiences.
• 16:10–17:11 — Paradox of the personal brand: ubiquity vs. exclusivity.
• 17:47–21:56 — Long-form content, AI disruption, and creating future-proof businesses.
• 22:59–25:45 — Tokenomics, investing in creators, and personal branding as a moat.
• 28:35–32:57 — Advice to young entrepreneurs: become an intrapreneur, leverage AI, solve problems.
• 33:31–35:37 — Move to Earn, Watch to Earn, and the next phase of social/web3.
• 35:37–36:59 — First movers, skepticism, and the cycle of innovation.

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Where to Find John Lee

• Instagram & Website: johnlee.com (“It took me 27 years to get that!” [37:27])
• Spelling: “John Lee with an H,” as Tai jokes.

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Tai Lopez [26:42]: “Money unlocks life in the modern world.”

John Lee [26:42]: “By the way, that's the name of my new book...Just got signed by Hay House and Penguin. It's completely unlocked.”

John Lee [31:22]: “Instead of staying with one company, you want to take your intellect and your know how and put it into a thousand different companies and just take a piece of every single pie. Because...you're just the advisor...strategy for AI.”

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Takeaways

• Luck is engineered: through a mix of action, planning, and immersion in high-opportunity environments.
• Personal alignment is non-negotiable: Mind, body, and spirit must agree on your goals for real wealth to flow.
• Physical events are not replaceable: Human serendipity, relationship building, and feedback loops are irreplicable online—at least for now.
• AI is the future, but personal brand is the moat: Automation will transform every field, but trust and narrative still flow through people.
• Entrepreneurship has evolved: Start as an intrapreneur, rapidly solve problems with AI, license solutions, and scale with minimal overhead.
• Tokenomics, “Move to Earn,” and “Watch to Earn” are the new frontiers—look for ways to leverage community, distribution, and blockchain incentives.
• First movers win: Cynics are often left behind; opportunity is for those who act early and often.

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Transcript

[John Lee]

The more you do, the harder you work, the luckier you become. Opportunities come every time you come to a physical location, you meet people, it's the energy and then you have collective consciousness, sympathetic resonance. So then you create resonance and resonance creates magic. There's this paradox of we want to get big, we want to get our brand out there, we want to be known, but yet you've got to be everywhere, but you've got to be nowhere.

[Tai Lopez]

Money unlocks life. If you want love in life, money is power. Meaning here in my garage. Welcome to the Tai Lopez Show. I have John Lee. John Lee. I did a Lamborghini video with him in 2014, six months before I launched the Here in My Garage Lambo. So we're long time friends. He was just speaking to 14, 000 people at the Mind Valley event with Gwyneth Paltrow and Vision and Joe Dispenza. We're about to cover where is AI Going to Go for social media marketing.

[Interviewer/Moderator]

Okay.

[Tai Lopez]

Whether you should do zoom events or open in person events. Interesting. And the vibrations of money and wealth and how to bring money to you without killing yourself. So welcome to the show.

[John Lee]

Thanks, brother. Yeah, great having you, man. Awesome.

[Tai Lopez]

So, John, welcome on the show. It's been 11 years since we met.

[John Lee]

I know. And it's like, hey, bro, come to la. And it's just never worked.

[Interviewer/Moderator]

Yep.

[Audience Member/Interjector]

Right.

[Tai Lopez]

Finally, the first time you invite me.

[John Lee]

To your house so many times, I feel so bad saying, no, no, no. But now you're here.

[Tai Lopez]

So you're speaking at Visions. Mind Valley event. 14,000 people. You Vishen, Gwyneth Paltrow.

[Interviewer/Moderator]

Who else?

[Tai Lopez]

Joe Dispenza.

[Interviewer/Moderator]

Yes.

[Tai Lopez]

So there's a lot of health stuff that we're talking about.

[Interviewer/Moderator]

Yeah.

[Tai Lopez]

What'd you talk on?

[John Lee]

Wealth frequency.

[Interviewer/Moderator]

Okay.

[Tai Lopez]

The vibrations of wealth. Well, that'll. That'll match Mind Valley. That's their vibe.

[Interviewer/Moderator]

Yeah.

[John Lee]

I mean, it sounds. It sounds. You see, the thing is, a lot of people think it's things like Fluffy.

[Audience Member/Interjector]

Right.

[John Lee]

But actually, when you think about things that you do, like vibration, it's interesting because we were downtown.

[Audience Member/Interjector]

Right.

[John Lee]

It's a different vibration when you come to Beverly Hills.

[Interviewer/Moderator]

Right.

[John Lee]

Different vibration, different energy.

[Interviewer/Moderator]

Yeah.

[John Lee]

And so when we can harness that frequency, you tune it, it amplifies, and then you get more.

[Interviewer/Moderator]

Yeah, yeah.

[Tai Lopez]

So do you. What do you think of the secret?

[John Lee]

I think the secret. You can't just sit there and do something. Like, I talk about this, you know, what's the frequency? The world frequency formula.

[Audience Member/Interjector]

Right.

[John Lee]

It's intention plus action equals manifestation. Like you can't just think about something, it's gonna fall on your head.

[Audience Member/Interjector]

Right.

[John Lee]

But you got to do something about it.

[Audience Member/Interjector]

Right.

[John Lee]

And the more actions you take, that's why the more you do, the harder you work, the lucky you become. Opportunities come.

[Tai Lopez]

Yeah, I was just reading. One of the best books I've read in the last year is by John Rockefeller, the richest man in modern history. And he wrote 38 letters to his son before he died. His son John Jr. Inherited the big empire. And he said that he has a lot about luck. And he says, you know, essentially the same thing that you said, he said luck is a structure. More you structure your life correctly, the more luck falls in your way. So he's like, luck is generally the result of pre planning.

[John Lee]

Well, it's also alignment as well.

[Interviewer/Moderator]

Right, right.

[John Lee]

Mind, body, spirit. So a lot of people say, oh, how do I get rich? Your mind is, I want to be rich. The body is like, oh, I don't want to do any work. But the spirit is like, rich people are douchebags. So there's complete misalignment there.

[Interviewer/Moderator]

Yeah.

[John Lee]

So you, you can't get the output you want. That's why when people try to make money, they don't make money because underlying there's something that's blocking it and it's subconscious. They're not aware of it.

[Tai Lopez]

Yeah, yeah. Sigmund Freud called that a complex. A complex is when you have one drive, one voice in your head telling you this, another void telling you that and you're, you're not aligned. I was talking to somebody. She grew up with a dad who was European and a mom who was super religious, Polish. So like she has like a complex about things like, you know, love, marriage, sex. Because the mom super conservative. The dad's kind of. Europeans are more open minded to, you know, they're not very traditional. So yeah, people get a complex about money and then it's tough to make money. So let's talk about, because I got a lot of people follow me that are, you know, social media marketers, they're in the grind. So you've your basic business model. How many events, virtual or in person do you do per year?

[John Lee]

200.

[Tai Lopez]

200. And how many of them are virtual?

[John Lee]

I would say about 50 of them.

[Interviewer/Moderator]

Some.

[Tai Lopez]

The majority are in person.

[John Lee]

Yes.

[Tai Lopez]

So you doing two, three a week now?

[Interviewer/Moderator]

Yeah.

[Tai Lopez]

And where are they mostly? Uk.

[John Lee]

What? Global. So for example, after this we go back to London and we fly to Austin, then we go back to Singapore, Malaysia, then Melbourne, Sydney, basically. Sydney. And Brisbane as well. So we do a lot of the strategies out there, but we try and plan it. So it's kind of like we go there. We do a lot of other stuff, like podcasts, media interviews, masterminds, things like that.

[Tai Lopez]

So how do you manage the jet lag? What's the secret?

[John Lee]

I see you wearing a whoop.

[Tai Lopez]

Yeah, I got a bit of a ring and.

[John Lee]

All, Right. Correct. Because this is. It's not.

[Tai Lopez]

I got a double.

[John Lee]

Me, too. So I have that. Our ring plus the Apple watch.

[Interviewer/Moderator]

Yeah.

[John Lee]

So you take all three readings and you. And you pull a point. So. And there's a really good app called Timeshifter.

[Tai Lopez]

Yeah, I have that one.

[John Lee]

So you can start a couple days.

[Tai Lopez]

Do you use time?

[John Lee]

Of course. I literally got a notification, basically as soon as I got on the plane. Go to sleep.

[Interviewer/Moderator]

Yes.

[Audience Member/Interjector]

Right.

[John Lee]

So. So jet lag, first of all. Grounding is important as well.

[Interviewer/Moderator]

Yeah.

[Audience Member/Interjector]

Right.

[John Lee]

Hydration is also very important. At least two to three liters. So you lose about a liter for every eight hours of flight time.

[Audience Member/Interjector]

Right.

[John Lee]

So hydration and also timing your meals, timing your coffee. So all of that stuff. It normally takes about two days to adjust the jet lag. And then I'm good.

[Interviewer/Moderator]

Okay. Yeah. Yeah.

[Tai Lopez]

I've learned, because I live in basically three places. I live here, Beverly Hills. Then I have farms on the east coast near Washington, D.C. and then I live in Copenhagen. In Europe. Denmark. Right. So I just flew 11 hours. It's funny, you're talking about hydration. I. I'm on a plane for 11 hours, and I look around, I get up to go. I drink enough water. You got. If you don't go to the bathroom, like, three times. Yeah, you ain't drinking enough. There are people who never get up. I'm like, what's wrong with you? You never. It's also. I had a. I had a business partner, an older guy, almost die from. You know how they say you get, like, a blood clot in his leg? So I used to think, that's not real. He got that. It was like 10 years ago. He's like, dude, I almost died. It was funny. On this plane, Josh, the. The lady goes. They go over the intercom. They're like, is anybody here a doctor? So I'm like, oh, no. This is like an hour after we took off. We might have to go back. Then I guess they found the doctor 20 minutes later. Like, does anybody speak Mongolian?

[John Lee]

And I was thinking.

[Tai Lopez]

I was thinking, there's no chance it's the same person. How many times in Human history. Have there been a Mongolian medical doctor on a plane?

[Audience Member/Interjector]

But yeah, they.

[Tai Lopez]

When we landed in la, they had like paramedics take her off. I don't know what happened. La, you can find a Mongolian. I don't think in Denmark there's any Mongolian doctors. So you are away from. How many days do you sleep in your own bed?

[John Lee]

I haven't figured that out yet.

[Tai Lopez]

But you think half the year or less?

[John Lee]

Probably less, yeah. Probably less.

[Tai Lopez]

How do you do that with the wife?

[John Lee]

So we travel a lot. So all the Easter holidays, summer, for example. In summer we go away for three months and we stay in Kuala Lumpur. So that's three months there.

[Tai Lopez]

But does she come with you on these speaking tours or. Not necessarily.

[John Lee]

Not all of them, but. But like the big ones, like your daughter goes. Yes.

[Tai Lopez]

So you homeschool together?

[John Lee]

No, no, she has school, but she's got private school. So, yeah, the months, like three months they get like for some holiday.

[Tai Lopez]

Gotcha.

[Interviewer/Moderator]

Yeah.

[Tai Lopez]

So you just time it.

[John Lee]

Yeah, time it.

[Tai Lopez]

So what's the economics, you think? This is a hypothetical question. If you. If you could be good at only one thing, virtual zoom events, making money, monetizing a Zoom versus monetizing an in person in 2025, 2026.

[Interviewer/Moderator]

Yeah.

[Tai Lopez]

Let's just say hypothetically, you couldn't do both.

[Interviewer/Moderator]

Yeah.

[John Lee]

Which would you person? Without a doubt, 100%.

[Interviewer/Moderator]

Okay.

[John Lee]

Why my calling calls me to do that.

[Interviewer/Moderator]

Okay.

[John Lee]

It's interesting because frequency, right? We understand frequency. When you create action, opportunity, spin off from it.

[Interviewer/Moderator]

Yeah.

[John Lee]

You got to set the intention. I give an example. So I want to make a movie. So I just. Just put the intention out there.

[Audience Member/Interjector]

Right.

[John Lee]

And I wasn't actually. I didn't want to fly all the way to LA because I was just in Singapore. So we went London, Rome, Singapore, and then fly back to London, back to la. So that's a long flight. I'm like, do I really want to do it? But my brain didn't want to do it. My calling called me to do it. So I did it. And I get to sit down. This guy called Chris, he owns the entire studio. He was just filming with Ben Affleck. He was just. They just shot Top the Maverick in the same venue I was speaking in.

[Tai Lopez]

Okay.

[John Lee]

Now he wants to talk about business.

[Interviewer/Moderator]

Yeah.

[John Lee]

But these things happen. And then I meet somebody who has their own Netflix show, because one of my intentions is to have a Netflix show. And so I meet someone who just hosted their own, just out of the blue. So when you put the intention and that Would never happen on Zoom.

[Tai Lopez]

Gotcha. So you like the in person interaction?

[John Lee]

I love the in person because I could, like, even after the event, I had somewhat like, normally when you speak at event, you have a green room for the speakers. And we. We don't go outside because you get mopped. I mean, yeah. You know what it's like. But I. I love to go out and speak to the people.

[Interviewer/Moderator]

Yeah.

[John Lee]

You know, and I would stand there for about six or seven hours just talking to people. Why? I want to know how they're thinking. I want to know what are their objections. I want to know what are the blocks. It's almost like market research for me. And of course, you know, I get the odd comment, oh, you're amazing. You really inspired me. I have someone who was following me from Singapore to Dubai to hear. John, I've listened to all your talks and I heard. I did what you told me to do, and now I'm making all this money.

[Interviewer/Moderator]

Yeah.

[John Lee]

Like, that is so incredible to see. When you do things online.

[Interviewer/Moderator]

Yeah.

[John Lee]

Like, you don't know the really. The impact that you're making. Like, when you're on the ground, it's like. And also with AI now, now we run a lot of our events. Sometimes we do a lot of recasts or we use a lot of AI, so we're not really there, but we're there sometimes. So we have like a human in the loop. But when we're on the ground, like, one thing that I will not replace is in human interaction, I can look you in the eye, I can say something, you might not go, did that land? It didn't land. Okay, let me say it again.

[Audience Member/Interjector]

Right, right.

[Tai Lopez]

So until the robots come.

[John Lee]

Yeah.

[Tai Lopez]

Well, I posted a video yesterday. I got the new company and they're like, this can be your business partner, your maid, or your girlfriend. And I was thinking, oh, that's just what men need now, an alternative to species. It's going to be a strange world. But anyway, go ahead.

[John Lee]

Yeah, but. But the more AI is created.

[Audience Member/Interjector]

Yeah, right.

[John Lee]

The. The more valuable human connection becomes.

[Interviewer/Moderator]

Yes.

[John Lee]

And so for me, it's like building that infrastructure now. Now, here's the thing. It's a lot of hard work.

[Interviewer/Moderator]

Yeah.

[Audience Member/Interjector]

Right.

[John Lee]

And what do you think is the.

[Tai Lopez]

Better economics if you were just. Let's say your calling was both financially, if you wanted to make maximum money and you had to choose one for the next five years. Zoom events or in person. Still in person.

[John Lee]

Still in person.

[Audience Member/Interjector]

Why?

[John Lee]

Because there's things that you can't measure off it, for example, my CFO will say to me, oh, it doesn't make sense. We're in the event there cost, the venue's too expensive in la. Doesn't make sense.

[Audience Member/Interjector]

Right?

[John Lee]

It. On the numbers doesn't make sense because you're paying all this money for the event. The A ticket doesn't even cover the front end.

[Interviewer/Moderator]

Yes.

[John Lee]

So then how does it make sense? Because when I meet a guy called Giovanni gl, now he's connected with all the Marvel Cinematic Universe, then my good friend Jim Quick, who just happens to show up, both friends are now good friends of mine. And then meet the founder of Comic Con, right now I'm investing his company.

[Audience Member/Interjector]

Yeah, Right.

[John Lee]

And so from that, I mean, the guy called John Sticks, who has a massive company called Nucleus now, he wants to give me shares into the company for advisory. That would never happen online.

[Interviewer/Moderator]

Right.

[John Lee]

So it's, it's we. Every time you, you come to a physical location, you meet people, it's the energy and then you have collective consciousness.

[Audience Member/Interjector]

Right?

[John Lee]

Everyone wants the same thing. Incredible things happen. Sympathetic resonance. You put two pianos next to each other, you play the C chord on one piano, causes the other C chord chords to vibrate. So then you create resonance and resonance creates magic.

[Tai Lopez]

That's good now, but so let me ask you this then, on the economic side, so you've got this. I call that the wild card factor. You never know who you're going to meet at an event. You can have the next President of the United States there. You don't know some of the people, like Grant Cardone. He was just at the house here last month. We were talking. He has one of his big businesses. They do. You paid quite a bit of money to show up. Alex Hormozi has a similar business model where people maybe have gone on an online webinar first and they were sold into a ticket, let's say, for five grand.

[John Lee]

Yes.

[Tai Lopez]

They show up at the event, everybody there has spent quite a bit of money, and then there's further upgrades. But do you like that business model where you put the zoom at the front end to filter for the events, or do you like the lower ticket? Because like you said, an in person event generally doesn't break even on the front end especially you get big stadiums and stuff. So do you like that merging, that hybridization of it?

[Audience Member/Interjector]

I don't.

[John Lee]

I mean, the hybrid's good, but the thing is, if you give someone a choice, you want to come live or do you want to come in? In online, Most people will take the Online. See, it's also a filtering process as well. Like I have people, they hear me speak and they change the entire flight system. Like they change all the hotels just to stay. To hear me speak. I hear right, so. So when someone does that, what does it tell you about them? It's almost like a filtering process. You see, the thing is, you want to do something, you got to do something completely the opposite of what people are willing to do. Even though it costs you money.

[Interviewer/Moderator]

Yeah.

[John Lee]

And yes, you're absolutely right. There's the wild car factor. You don't know who you're going to meet. But that's why intention is so important. Intention is I set the intention. And I know it sounds really fluffy, but almost every time I set the intention, I get it because is kind of like when the student is ready, the master will show. I'm a huge Bruce Lee fan.

[Audience Member/Interjector]

Right.

[John Lee]

So we always talk about be like water, my friend.

[Interviewer/Moderator]

Right?

[Audience Member/Interjector]

Right.

[John Lee]

You've got to, you've got to do things that are not defined within a specific structure. When you have a structure like this, yes, you can be fluid in between it, but that is the structure. My structure is, I go there, my intention is this. Now, a lot of people, if you're doing that model that you just mentioned, it's great. I mean, it makes a lot of money. So what I think about this is, okay, well, how can you achieve the same effect without having to do that? Now, the answer is not this or that is it's and this and this.

[Audience Member/Interjector]

Right, Right.

[John Lee]

So for example, let's say you speak on a stage in front of 10,000 people.

[Audience Member/Interjector]

Right.

[John Lee]

And let's say it's somebody else's stage. To fill that event would have cost you about 2 or 3 million.

[Audience Member/Interjector]

Yeah, right.

[John Lee]

Like front end cost, marketing, venue, everything. But it's just better to just get on that stage.

[Interviewer/Moderator]

Yeah.

[John Lee]

And then say, give an incredible, you know, talk. And then say, hey, if you want to join me, then come follow me here. So then you have 10,000 people. You might have 2,000 people of those that go into 10, 200 person events.

[Audience Member/Interjector]

Right, Right.

[John Lee]

Your rooms are all filled now, your tour's full.

[Tai Lopez]

So you can use other people's events.

[Audience Member/Interjector]

Right, Right.

[John Lee]

Because it's leverage, like to fill 20 events of 200 people, paid tickets.

[Interviewer/Moderator]

Yes.

[John Lee]

On a consistent basis. Is, is. It can be done, but there's a lot of effort involved in that. Yeah, Me, I just fly there. I speak 1. 1.

[Tai Lopez]

You have like a group of people, you always speak at their events. Now, I've kind Of built the room.

[John Lee]

I have 100 partners.

[Interviewer/Moderator]

Yeah.

[John Lee]

That I just fly around and, hey, speak here, dude. And sometimes it's paid. I get paid to speak.

[Interviewer/Moderator]

Yeah.

[John Lee]

Showing up. Sometimes it's okay, you can speak, but you can offer something.

[Interviewer/Moderator]

Yeah.

[John Lee]

Sometimes it's you just speak, and then we're just capturing content from that. You know what I realized, doing a lot of online events, you lose celebrity status.

[Interviewer/Moderator]

Yeah.

[John Lee]

You know what I realized in our industry is when you look at all the A listers in our industry.

[Audience Member/Interjector]

Right.

[John Lee]

And all the names you just mentioned, when you look at the A list people in our industry versus the A list people in the, you know, celebrity industry here in la, it's a very different dynamic.

[Audience Member/Interjector]

Right.

[John Lee]

But in one hand, we have to keep putting out content out there, be everywhere and be accessible everywhere. And on the other hand, when you're on the other end of the spectrum, you have to be exclusive.

[Tai Lopez]

Right.

[Audience Member/Interjector]

Right.

[John Lee]

So this is. There's this paradox of we want to get big, we want to get our brand out there, we want to be known, but yet you got to be everywhere, but you've got to be nowhere.

[Interviewer/Moderator]

Yeah.

[John Lee]

So now it draws this line of. This paradox of how do you manage that? And it's really navigating that. So what I realized is during 2020. 2020 2022, we run a webinar, two or three webinars every single week.

[Interviewer/Moderator]

Okay.

[John Lee]

Made a lot of money. Problem is it you lost a lot of positioning from doing that.

[Audience Member/Interjector]

Right.

[John Lee]

So, like, there were no, like. And I could definitely feel it. But you know what I realize? So, for example, you mean because you.

[Tai Lopez]

Do you think it's because you just did it so often people are like, oh, that's the guy that's always on webinars.

[John Lee]

That. But also just people see you on a camera.

[Interviewer/Moderator]

Yeah.

[John Lee]

It's very different to when someone sees you on camera.

[Interviewer/Moderator]

Yeah.

[John Lee]

When someone sees you on a stage with 10,000 people.

[Tai Lopez]

Oh, yeah.

[Interviewer/Moderator]

Very different. Yeah. Yeah.

[John Lee]

So the event you and I did in Dubai.

[Interviewer/Moderator]

Yep.

[John Lee]

Right. A couple of thousand people in that room. You're on stage, bang. As soon as you finish the energy, everyone comes up to you. They have conversations. I want you to do this podcast. I got this business. I literally had a guy in Dubai walk up with a maquette of his development. He walked up to me and he said, can you invest in this? I'm like, well, you know, we need to talk first.

[Interviewer/Moderator]

Yeah.

[John Lee]

So. So things like that happen. It's different. And, you know, I realized when you put. So I run a Lot of ads with Mindvalley. So that they have. I did a quest for them called seven Figure Creator.

[Audience Member/Interjector]

Right.

[Interviewer/Moderator]

Okay.

[John Lee]

So what we realized is their ads that perform. The ads are 41 minutes long.

[Interviewer/Moderator]

Yeah.

[John Lee]

And they convert front end roas.

[Interviewer/Moderator]

Yeah, yeah.

[Audience Member/Interjector]

Right.

[John Lee]

So what we really.

[Tai Lopez]

Guess who was the first one to do that?

[John Lee]

Yeah, yeah.

[Audience Member/Interjector]

Right.

[Tai Lopez]

That's one of the things I was like, hey, if you just put. I remember in Australia for. I launched a course called 12 Foundations and I was, I was actually. I went to the. I was open for Arnold Schwarzenegger at the Arnold Classic and it was the same thing. A couple thousand people and I did. And I just went in the hotel room and I was just like 45 minute and I posted that thing. We never found an ad that was short. That would be the 45 minute.

[Audience Member/Interjector]

Right.

[Tai Lopez]

You know, I did another one for teaching people how to do affiliate marketing. Same. That thing had 50. We emailed for you had $51 epcs. 50, 51 earning per click. To put that in perspective, the average people are excited when they're at $3. It was just like boom. So a lot of that depends on how passionate and good the ad is. So if you have a 40 or 5 minute ad, that sucks.

[Interviewer/Moderator]

You know.

[Tai Lopez]

So you're the one you do with Mindvalley. You're talking for 45.

[John Lee]

Yes.

[Tai Lopez]

So like a presentation style or just, you know, straight talk.

[John Lee]

It's actually podcast but what they do is, is they have like. So we film a lot of front end ads.

[Interviewer/Moderator]

Yes.

[John Lee]

So for example, we test one. Doesn't work. We put another one in there. Doesn't work. Basically the. The base stays the same but the front one minute changes. So we're constantly switching it out. And now with AI you'll be able to watch it depending on age, location, who they are. It'll dynamically be able to switch it and edit it in real time.

[Tai Lopez]

Are they doing that yet? The full AI?

[John Lee]

It's coming. It's.

[Tai Lopez]

Yeah, that's. And also I was just one. One of my students was here and he's built a huge business down in Florida and he's like Ty, I haven't shot an ad in six months. It's all AI and you shoot it once you train it. There's things like hey Gen. Different. Different tools. You train at once, man. If you're not paying attention, I wouldn't know that wasn't me.

[John Lee]

But then the B rolls in it. So you don't.

[Tai Lopez]

Can't really tell exactly whenever it glitches.

[Interviewer/Moderator]

Yeah.

[Tai Lopez]

But soon, all that glitching. I have a friend who's built almost $1 billion company in AI in the last 18 months. And I was talking to him. AI really agentic AI, which is AI agents. It really only got good, he said in December.

[Interviewer/Moderator]

Yeah.

[Tai Lopez]

Five months old, so. And it's still not quite good enough. But AI grows. AI's IQ is a thousand IQ human.

[Interviewer/Moderator]

Yeah.

[Tai Lopez]

And in a year it might be 2000 IQ.

[John Lee]

Well, 18 months we go from agents to agentic to now. ASI, which is your super intelligence now.

[Interviewer/Moderator]

Yes.

[John Lee]

So now you're absolutely right. You'll be able to split test a thousand tests simultaneously at the same time. You heard what Facebook's doing recently? Like they basically disrupted the 1.3 trillion agency model.

[Interviewer/Moderator]

Yes.

[John Lee]

Basically you go to Facebook, say, what leads do you want, what customers do you want, how much you want to spend? Connect it to your bank account and it's done.

[Interviewer/Moderator]

Yeah.

[John Lee]

All the AI and all that works.

[Tai Lopez]

I think there'll still be room for really good ads. So far, the best copywriters I know in the world can still massively beat AI. I can out copyright AI, but not for long. In a year or two, it's just like. And, and by the way, the whole thing about split testing, what it'll be able to do, it won't even have to split test. It'll just say, pretend you're a thousand people watching this ad.

[Interviewer/Moderator]

Yeah.

[Tai Lopez]

Which version of this would make the most of you? Buy.

[Interviewer/Moderator]

Yeah.

[Tai Lopez]

And it'll just. Without you spending a dollar on testy, it'll test for you. It'll be crazy. It's. I'm not even sure what'll happen. That's why I tell people the only thing that's going to withstand the age of AI is really having a personal brand, you know.

[John Lee]

Dead on, man. Dead on.

[Interviewer/Moderator]

Yeah.

[Tai Lopez]

So a lot of people's business models, I'm going. You either have to have a moat around your business. Like, let's say you own Twitter. The more. If you own Uber, the more people using Uber, the harder it is to build a competitor because they have so many people driving and so many people using it. So you got to have moat businesses that are almost monopolies. Like, I was just rereading 0 to 1. Such a good book. People should reread all.

[John Lee]

Pity.

[Tai Lopez]

All entrepreneurs should read that twice. Once or twice a year. But, you know, to escape competition velocity, which is low profit margins, you're either going to have to have a business like Uber or Tinder that has a moat around it. The more people who join a network effectively. Number two, you're gonna have to be in the AI game.

[Interviewer/Moderator]

Yeah.

[Tai Lopez]

On the cutting edge. By the way, my. One of my friends that has an AI company, he says, I'm building the AI in a year. I project, I'll lay off all my computer programmers. They're building their replacement.

[John Lee]

Well, I mean, you've got vibe coding now. Just. Just look at. Just look at lovable or lovable.

[Tai Lopez]

Those guys, famous AI. That's my friend has that one.

[Interviewer/Moderator]

Yeah.

[Tai Lopez]

It's crazy. But then the third thing that will survive is social media brands. Social media brands, whether they're personal, you can build faceless ones too. Like AT wealth is a faceless brand that makes eight figures. But personal brands have a chance until robots are perfect. Let's say 10, 20 years.

[John Lee]

That's what's happening. Though the reason why I say it's because now we're going to the age of tokenomics, right? So brands like, if you look at people down in Silicon Valley, the A16 says they're not really. I mean, yes, they still invest in companies, but. But the equity plays too long. Takes them seven to 10 years to get the IPO. Now they're investing in TGES, token generation events, and that's why they starting to invest in creators. Now they'll say, I'll give you $10 million for 10% of all your earnings.

[Interviewer/Moderator]

Yeah.

[John Lee]

So now they're creating brand because now they have distribution and community.

[Interviewer/Moderator]

Yep.

[John Lee]

Because now Mr.

[Tai Lopez]

Beast did. That's what Mr. Beast sold Chamath. I think I remember in 2015 telling a guy from San Francisco, I said, hey, I called him. I remember where I was. I was right here in Beverly Hills. I used to live across the street. I called him, I said, man, we should build an investment group where we just invest in creators. Because that was a time when I had started to go viral and I was like, dude, the whole world will be one. And they. He didn't see it. He's like, no, I think that's a bad idea. I want to call him up and be like, remember that call in 2015? Because essentially, human. The thing about personal brand that people forget is you got to look at DNA. Humans are primarily genetically driven, okay? We've. A lot of smart people don't think we have free will. Some smart people think we do. Forget that conversation for a second. Your height is 80% determined by your genes. Your IQ is 70 to 80%. Your eye color is 100%. So there are certain things that are just completely Dominated by genetics. And one of them is how who we follow. And here humans are built to follow leaders, celebrities and influencers. And it's been that way 2,000 years ago. You go back and you look at Julius Caesar leading armies to take over a whole continent. We see Napoleon Bonaparte in the 1700s doing the same thing. And so the influencer game is actually old.

[Interviewer/Moderator]

Yeah.

[Tai Lopez]

All the religious leaders, first you had, you know, Confucius, then you had Buddha, then you had, you know, Jesus Christ, Muhammad. These were individual people that people attach to their belief dogma. And so a personal brand is really an ancient thing. The only thing new is you're doing on social media or you're doing it on stage. Yeah, that's new.

[John Lee]

And it's the distribution. But here's the good thing about the online, the offline stuff.

[Interviewer/Moderator]

Yeah.

[John Lee]

We record everything.

[Audience Member/Interjector]

Right.

[Tai Lopez]

So now a lot of content.

[John Lee]

We got a lot of content. And you know what we do now? We just have all our snippets. We just blast them on multiple different platforms.

[Interviewer/Moderator]

Yeah.

[Audience Member/Interjector]

Right.

[John Lee]

So, you know, you have one platform now. Of course, it's not about how many followers you've got distribution.

[Interviewer/Moderator]

Right.

[John Lee]

So now you've got all this content, but you've also got a training model as well. So you talk about affiliates. There's now AI, Basically, AI script the entire Internet. There's nothing else to scrape.

[Interviewer/Moderator]

Yes.

[John Lee]

So what they're doing now is they need creators to create content.

[Tai Lopez]

I don't know what I think about the privacy to record everything. People are recording everything they say. I'm like, make sure you don't say anything you regret. And that was gonna be uploaded for everybody to see.

[Interviewer/Moderator]

Yeah.

[Tai Lopez]

So what do you. So kind of in closing here, what for you. Let's take, you know, I kind of focus on health with love, happiness, the four pillars of good life. But a lot of people. I was actually thinking this yesterday. I was. I wish I was up. I get some of my best ideas in the middle of the night or in the shower. And I should have written it down. But then I'm always like, I don't. If you're going into deep sleep, don't write anything down because it wakes me up. So last night I had this thought, and I wish I could remember exactly. Sometimes I'll write it down. But the basic thought is that money unlocks life in the modern world.

[John Lee]

By the way, that's the name of my new book. I just got. Just. Just got signed by Hay House and Penguin. It's completely unlocked.

[Tai Lopez]

There you go.

[John Lee]

See the Downloads are here. You didn't even know the downloads are here. See, there are spirits working within this realm in this room.

[Interviewer/Moderator]

Yeah.

[John Lee]

Yes.

[Tai Lopez]

Well, that's good. Maybe I'll write a little intro for it.

[John Lee]

But I would love that.

[Tai Lopez]

What I was going to say, like, basically, if you want health in the modern world, make money, because then you can afford, afford higher quality food, number one thing that you can afford a good trainer, you can afford the right supplements. If you want love in life, money is power, meaning you can help people, reach out to people that you wouldn't normally fly to visit, somebody you wouldn't normally have met. Maybe your soulmate is living in, you know, Sweden and you live in Mexico. If you have money, it unlocks the power to make that connection. And happiness. Obviously there's people with money that aren't happy, but if you know what you're doing, money can also bring happiness because money, for example, can reduce your stress. And the opposite of happiness is being overly stressed. So going back to this. So I want to talk for a second more on the money thing for somebody watching, kind of practical. If somebody goes, hey, I'm making 100 grand or I'm making 500 grand with my business and I need like one or two super practical steps. What should I launch? Should I launch an events company? Should I launch a, you know, zoom? Should I sell a course? What do you see? If you were advising, let's say you were 18.

[John Lee]

Yeah.

[Tai Lopez]

You're starting all over. You take a time machine back and you're. I'm you.

[Interviewer/Moderator]

Yeah.

[Tai Lopez]

18 year. When you're 18, what would you kind of preach to yourself?

[John Lee]

So I would say, don't start your own company.

[Interviewer/Moderator]

Okay.

[John Lee]

Become an entrepreneur of somebody else's company. Let me, let me explain what I mean by that. What I realized type he, like, now when we started this, people, they're in a job, they want to quit their job, they want to start their own business.

[Interviewer/Moderator]

Yes.

[John Lee]

But I find now that especially with Gen Z, they want, they want to make a lot of money, but they don't really want to do a lot of work. Right, right. It's not because they're lazy, it's because they found smarter ways to do it. Degens can snipe coins and make millions in a day.

[Interviewer/Moderator]

Yes.

[Audience Member/Interjector]

Right.

[John Lee]

You've got people that can just make one click and have massive distribution. Make a billion a day.

[Interviewer/Moderator]

Yeah.

[John Lee]

So. So I would go back and look at what the value is because business, like you say, is kind of the same as this old age. But there's just new version. Everyone's on the phone right now.

[Audience Member/Interjector]

Right?

[Tai Lopez]

Right.

[John Lee]

But in the olden days, people were reading newspapers. The same thing. It's just different technology. And so three things. One is, every business is the ability to be able to get awareness. Awareness times attention equals income. I got to see you before I buy something from you. Second thing is the problem that you're solving. Like, money is energy, but money transfers from one place to another. And the only way it transfers if you solve a problem, so what problem you're solving. So look at that problem. And that's why people in a job right now are in the perfect position, because they can see all the problems.

[Interviewer/Moderator]

Yeah.

[John Lee]

The only thing they can't see is the third part, which is the systemization or artificial intelligence. So, for example, if you're in a company right now, let's say you work in a job, you know what the problems are, Right. You can create an app for it in five minutes.

[Audience Member/Interjector]

Right.

[John Lee]

And you can prompt in a certain way, and you've got all the data points to support it. Then you just basically take that to the company and you say, this is what I've created for you. Do you like it? No. Okay. I give it to the competitor. It's kind of like the guy who used to work for Facebook.

[Audience Member/Interjector]

All right?

[John Lee]

He got fired. He created WhatsApp. Imagine if he created WhatsApp within Facebook.

[Audience Member/Interjector]

Right? Right.

[John Lee]

So now you can become an entrepreneur. So what's happening is now the companies are big and they have all these different departments, marketing. But now the new wave of companies I'm seeing is within the group. There are sub cells within that company. So they'll have their own little, like, triads, like CEO. But there's lots of these little ones within that big company. So it's run like one big start, like kind of like Apple. It's like one big startup. You're the iPhone team. You're the MacBook Pro team. You are the, you know, like, sorry, the vision pro team. So it's. That's like these lean teams like we call, you know, you know, unicorns. Like, you used to have that thousand people. Now you can have less than 10 people in a team wrapped around with the AI. But all the AIs are the solution. So anyone watching this can immediately come up with a solution. You're in a construction company, you go to AI. What are the top 10 problems in construction? Okay. Now you got. You got all these things come up, right? Then you take that and you put that back into the air like Claude's better for this. Then you would say, okay, based on these 10 problems, what, what app would be suitable to solve this problem or application?

[Audience Member/Interjector]

Right.

[John Lee]

What's the main point? Then you get all of that. Then you say, basically take that and turn it into a roadmap, blueprint and scope specifically, all step by step, easy ui. And then you copy that, put it into lovable and bang, you've got your app in five minutes. That's your mvp.

[Interviewer/Moderator]

Yep.

[John Lee]

So now you take the MVP and if you want to do a roadshow on the back of that, it's very easy to get finance off of that. Now you've got something that's valuable which you can now put into, into a company. So instead of staying with one company, you want to take your intellect and your know how and put it into a thousand different companies and just take a piece of every single pie. Because then you're not the operator now you're just the advisor. And the strategy for AI.

[Interviewer/Moderator]

Yeah.

[Tai Lopez]

That's why, you know smma, Social Media Marketing Agency system. I, I, I launched in 2016. Now I have AI, SMMA, the new version, which is kind of what you're saying. You get a lot of business owners that don't have the time to figure something out. You use AI to solve the automation, they'll gladly pay you. I paid a guy 12 grand to set up one little thing for my Instagram story. Then two grand a month. So it's a guy never met and I'm like happily paying him 30,000 a year.

[Audience Member/Interjector]

Yeah.

[Tai Lopez]

But he could do that with a hundred people.

[John Lee]

So I've got.

[Tai Lopez]

You make 3 million a year.

[John Lee]

I've got three guys in India.

[Audience Member/Interjector]

Right.

[Interviewer/Moderator]

Yeah.

[John Lee]

They randomly just sent, they take one of my videos, they turn it into a shot.

[Interviewer/Moderator]

Yeah.

[John Lee]

And they were like, oh, we can do. And by the way, my team could do this.

[Interviewer/Moderator]

Yes.

[Audience Member/Interjector]

Right.

[John Lee]

But it doesn't make sense because I want them to focus on the high level stuff. So I paid each one of them a thousand dollars a month.

[Interviewer/Moderator]

Yep.

[Audience Member/Interjector]

Right.

[John Lee]

And all they do is take my videos put into video or opus, chop it up and then post it.

[Interviewer/Moderator]

Yeah.

[John Lee]

That's all they do.

[Interviewer/Moderator]

Yeah.

[John Lee]

Right now they're in India. So $1,000.

[Interviewer/Moderator]

Yeah. Yeah.

[Tai Lopez]

It's like 10,000 here.

[John Lee]

And I'm not their only client. They've got like 50 clients.

[Interviewer/Moderator]

Yeah.

[John Lee]

So now it levels the playing field and anyone can do this.

[Interviewer/Moderator]

Yeah.

[Tai Lopez]

Global wealth is being distributed. It's, it's an exciting, it's an exciting world. It's one of those Things where you can. It's hard to even predict five years from now. That's what I'll tell you. It's like, what will happen? I've predicted. I think Apple. I don't think your grandkids will know Apple. I think Apple. Apple's not that innovative anymore. Look at imessage.

[Interviewer/Moderator]

Yeah.

[Tai Lopez]

I message WhatsApp has 50 million updates and imessage. I remember they're finally like, we put out an update, new emojis. I was like, wow, don't kill yourself with creative ideas. So I think Apple will be gone in the long run. I think social media platforms, it'll be interesting to know what happens to a Snapchat. What happens. Even meta. Your kids won't. TV is going to disappear. It's already disappear. Step in.

[John Lee]

Stepn is an app. Basically, you get paid to walk. So basically if I walk from here to, you know, Rodale Drive, I open up the app, I buy some sneakers, digital sneakers, and it tracks every single step. And I get paid because it's tokenized.

[Tai Lopez]

Right.

[John Lee]

So here's how social media. So do you remember the Clubhouse days? So I'm an investor in Clubhouse.

[Interviewer/Moderator]

Right. Okay.

[John Lee]

And so the times when we would go on, there would be like 45,000 people.

[Tai Lopez]

Oh, yeah.

[John Lee]

To us.

[Interviewer/Moderator]

Right.

[John Lee]

Those times were big. I remember that.

[Tai Lopez]

They changed the algorithm and broke it.

[John Lee]

Yeah. But here's the problem.

[Interviewer/Moderator]

Yeah.

[Audience Member/Interjector]

Right.

[John Lee]

They had this platform where the creators, they got paid money to do it, but they were hiring people who had never run a room before.

[Interviewer/Moderator]

Yes.

[John Lee]

So now you've got people that are not running rooms, don't know how to put people on stage, talk about topics. And so now all the big creators left. So where is it evolving to now? So also look at Netflix. Netflix will be disrupted. People don't really like paying for subscriptions.

[Tai Lopez]

It already has been disrupted.

[Interviewer/Moderator]

Yeah.

[John Lee]

So now it's like, just like Stepan is a Move to Earn model. You've now got social media which will go to a Watch to Earn model. So I invested in this. In this. In this app called we are a Invested with Usher and Real Ferdinand.

[Audience Member/Interjector]

Right.

[John Lee]

And basically you get watched because normally when you watch ads, you like skip the ad. Right. But this app, when you watch the ads, you get paid for the.

[Tai Lopez]

Yes.

[John Lee]

Watch the ad.

[Interviewer/Moderator]

Yeah.

[John Lee]

So people watch the entire ad even though they don't want to buy that thing, they're consuming it.

[Interviewer/Moderator]

Yeah.

[John Lee]

Now it's awareness. So when they go out, it creates a lot of sales. So when you look at how the markets maybe imagine you as A creator. I get to watch this podcast and watch your content. Me, as a viewer, I get paid to watch your podcast, and you as the creator, have a token that's increasing in value. That's where the game is going.

[Tai Lopez]

Yeah, the token game. I mean, I was actually looking at a video. One of my top videos ever was telling people to buy bitcoin. And it was like, 2016, 2017. I remember haters being like, ties getting people in at the top of the market. Ties leading people to their slaughter. And I was saying, if you believe in bitcoin, you believe it's gonna keep going up. What do you mean? It's the top? And it was like. I remember eth was 197. Bitcoin when I started talking about was 3500.

[Interviewer/Moderator]

Yeah.

[Tai Lopez]

So when you're watching, if you feel cynical, skeptical, some of the stuff we talked about. Remember, skeptics lose out because they're always too slow. By the time their skepticism diminishes, it's too late. They're too late. A thousand people who were more optimistic won.

[John Lee]

So that's why for everyone watching this, like, you know, you talk about all this stuff. Like, every time I see you put something out there, you're like the first mover in that space. And to most people, you sound crazy until you're successful, then you're the genius.

[Audience Member/Interjector]

Right, Right.

[John Lee]

So anyone watching this, anything that Ty talks about, like, you got to pay attention. I'm telling you. Like, I learned a lot of social media stuff from you, man. Man. Like, I saw you the time you were at my house and we were playing around the Lamborghini.

[Interviewer/Moderator]

Right.

[John Lee]

Then I. Then I saw the end here in my garage. Holy. And at first I was like, what is he doing?

[Interviewer/Moderator]

Yeah.

[John Lee]

And then next thing, like, overnight, you blum, like. So I think someone was asking me, like, when did you start? So this time you and I met when we're at my house.

[Interviewer/Moderator]

Yeah.

[John Lee]

And then that's when I started to realize there's something in this.

[Interviewer/Moderator]

Yeah.

[John Lee]

So I've been inspired with a lot.

[Tai Lopez]

Of work that you've done. I've learned from you too, man. Yeah, that's right. I met you before here in my garage. You had that blue Lambo. That was before here in my garage. We had John's Lambo, Milton Keynes. I remember taking the train out there. I was like, where's this guy taking me? That was good times. Well, for everybody watching, where's the best place to follow you and learn more?

[John Lee]

Instagram or my Website? John Lee.com.

[Tai Lopez]

That'S another thing.

[John Lee]

It took me 27 years to get that.

[Audience Member/Interjector]

URL.

[Tai Lopez]

John Lee John Lee with an H, right?

[John Lee]

J O-H N L E.com My stepdad.

[Tai Lopez]

Was John without an H. So I just want everybody to know, is John with an horror? Good, Good. All right. So everybody watching. I'm going to put the show notes here. Links to things that John was talking about, especially the AI stuff. So go to Tai Lopez.com John Lee J O H N Lee Le. You'll see links to things, books that I talked about, AI pieces of software. You can see his speaking event. You can see my stuff. So Tai Lopez.com John Lee will take you to this blog. So.