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You're watching a lot of stuff that's wrong on social media. It's telling you, here's the three things you have to do to scale your business. Well, if there was three simple things, everybody would be doing it. I've done 100 million in a month before, and I will tell you this, one out of a million people, even less ever figures out how to scale something from 10 million to 100 billion of revenue. Let's talk about the 18 strategies to scale your business from 10 million to 100 million or beyond. I always get this on the phone when I do consulting with business owners. Die. What's the one book I should read? What's the one strategy I should implement? I'm like, if it was that easy, don't you think everybody would do it? If there was one book that unlocked the universe's secrets, everybody would have the universe's secrets. Because humans are at least hard enough workers to read one book. They're at least hard enough workers to implement one business strategy. So why do most people fail in life? Because it's a more complex set of permutations and combinations. So to make your first hundred k is like learning how to play tic tac toe. You can learn it relatively quickly. There's not many strategies. You could be really good. You could be a professional tic tac toe player in a day. Now, making your first million a year in revenue is like playing checkers. Take you a week, you could be world class. It's not that many strategies in checkers, but if you want to go to 10 million or beyond, it's very similar to chess. Chess literally has more combinations than there are molecules in the universe. Now, I don't think it's quite as complicated. It's just, thank God. But I don't think there's two strategies. Three strategies. I see that all over podcasts and social media. Is there two things you have to do to scale? I'm like, no, no, I wish. So there's 18 now. I'm going to go through them. I'm also going to put a link. I have a mind map for this. So a little bit later in the video, I'll put a link below, or you can text me the word 18 strategies and we'll send you back this free PDF that I've created, which kind of goes over all 18 strategies. I don't know if I'll get through all 18 strategies. I'm on a taxi ride. I'm here in Europe, so I'm not going to necessarily get through all of these. But let me just kind of go through some of the 18 strategies. Okay, so that you kind of understand, okay, I gotta juggle multiple balls here. It's not just like juggling one thing. You make first hundred k by juggling one thing. To make 100k, you have to know basically how to work hard to make a million. You have to know how to work hard and maybe, you know, have one strategy like paid ads or build a personal brand or know how to replace yourself. Right? This is like basic things like that. Doing 10 mil or beyond, as I said, is very rare. You'll very rarely meet a business owner that did 100 million in a year, even less than did 500 million. So that just shows you there was a complexity gain to it. And so this is my attempt to break it down in the least amount of strategies. Right. There's there could be more than 18, but I think 18 is a reasonable number. I like what Albert Einstein said. He said, you should make things simple but not simpler. So Albert Einstein was trying to say, don't oversimplify stuff. So, okay, let's go through these. I keep these on my phone, and today I'm going to do them in no particular order. Okay. All right, so I'm going to just kind of read through these, and I have kind of catchy names for them, so they're easier to remember. So, number one, it's called capitalism, not entrepreneurialism. Okay? It's called capitalism. We don't live in an entrepreneur economy. We live in a capitalistic economy. That means you're going to have to know how to raise and or Deploy Capital. The 10 wealthiest men on Earth, if you look, their business model was basically a return on capital raised. Elon Musk has raised about 70 billion, and he's worth 350 billion. So he's out of 5x multiple of capital raised for his personal benefit. So a lot of times, I mean, people, oh, I'm going to bootstrap my business to 100 million. Okay. Are you smarter than Elon Musk? The average in the top 10 Forbes list average raise was about 10 billion. 10,000 million dollars. So don't ignore the capital side. I'll go into more of that later. Number two, I call it the way of the billionaire learning acquisitions. Most billionaires did not start the company that made them wealthy. They bought it from somebody else. Whether it's Mark Zuckerberg buying Instagram or, you know, it's Larry Ellison buying 50 companies. The way of the billionaire is another strategy. You need to learn the acquisition game, how to buy your competitors, a framework, a strategy called split test for truth. A lot of entrepreneurs are going, ty, what's better, Should I run high ticket or low ticket? Should I? I'm like, no, you split what? Split test your way into the truth. So I have a whole methodology based on the seven step scientific process. If you can incorporate that strategy into your business, you can discover anything. People go, how do I hire better seven step scientific process. How do I, you know, determine whether I should? Let's say I'll give an example. It's not just split testing, by the way, on landing pages. It's not just a landing page split test. I'm talking about you split test everything. You need a COO to replace yourself. That's another one of the 18 strategies you're going to split test. So that that kind of segues into another 18 strategies. When you hire, you have to do mass hiring. I never hire one at a time. I'm building another sales team, phone sales team. I just hired 120 people in under 60 days. So I do mass hiring. I use tools that'll make me efficient. Cognitive quizzes, worldview quizzes, things like that. Then I put a whole bunch of people in at once. I'm split testing. So Now I have 120 different data points and I can see outliers. And lo and behold, there's some huge outliers that I've already discovered out. But most entrepreneurs, they're hiring, you know, oh, I want to, I want a COO. Let me hire a CO or four at a time. Say, hey, you're all interim temporary COs or director of operations. May the best man or woman win. So I got to split test your way to the truth. That's a strategy, the mass hiring strategy. Now that leads me on, on the mass hiring kind of concept. One of the other 18 strategies is you have to replace yourself, but not what you're being told. In modern kind of podcast pop culture, you're not going to fully replace yourself unless you give massive equity to somebody. It's not logical. You know, okay, I'm gonna, I'm gonna own 100 of the shares of the company and then I'm gonna find somebody who cares about the business just as much as me and works just as hard. Never. Now, if you give them 50% of the company, maybe, but a better strategy is to replace 50% of your daily workload off that. That's a lot. If you're working right now 14 hours a day trying to Scale the business. It's a big relief to only have to work 7. So one of the frameworks is how to replace yourself at the 50 to 80% level, which is very doable, very realistic. I literally talk to thousands of entrepreneurs. I mean, I've had, I've had millions of entrepreneurs watch myself. On the most common question, Todd, I'm struggling to replace myself. Everybody says I should repl myself. Just put in SOPs. I'm like, you're under. You're misunderstanding the incentive structures. If you own 100% of the business, you care about the business a hundred percent. 100x more than someone who owns 1% or less of the business. So even giving somebody a little bit of equity does not normalize them up to your level. Now, which leads me to another of the 18 strategies. Understanding high quality, sophisticated payment structures. How do you compensate people all at all levels, from your secretary, your executive assistant, all the way up to your chief marketing officer. You need a simple rule of thumb, and this is a long conversation, is you need what I call the 5050 rule. 50% of people's pay can be some kind of kind of base guaranteed pay, but you want 50% to be performance based things they can do, not performance of the whole company. That's a mistake. Don't incentivize your chief marketing officer on the profit of the whole company because then if other people aren't pulling their weight, then they get penalized. And that's not fair. So, you know, understanding proper compensation structures is absolutely critical. And I'm going to put a link below or just text or imessage or WhatsApp me the word 18 strategies. I'll send you this cool PDF. My team will send it to you for free. You don't have to pay anything. And it's basically we'll go over a mind map PDF of everything I'm talking about, but I'm giving you kind of the overview of the 18 strategies. Okay, so the next thing in the 18 strategies, as you understand, you know, this compensation, I like to break up the performance pay into four categories. So I create a quantity and quality score. That's what Warren Buffett does. Warren Buffett is very vague. He doesn't want people to know his proprietary secrets. So I went to the Berkshire Hathaway meeting hoping to hear him give a clue. I read every book. You know, he's, he's the king of knowing how to pay his team correctly. And, and you know, he basically said you have a quantity and quality metric. So your performance pay is not just based like a percentage of revenue. You want to have quality metrics. For my phone sales teams, I have a base pay of 50% of their commissions. The other 50% comes from four different things they have to do well. Four different things they have to do well. Quality metrics. Okay? You have to understand in the modern world there's only two business types that are going to win. One's AI company going to win big. They'll be small companies. But if you want to win big, there's going to be AI and personal brands. And that's about it. Only personal brands can stand up to AI. Okay. Taylor Swift's still going to be able to tour and make billions of dollars even in the world of, you know, crazy AI. So it's important that you like me. I'm all in on both of them. If you want to make the most maximum with the highest probability, you need to be doing both AI and personal brand. Some people don't want to do personal brand. Then you need to have a larger component of AI in the business. Okay, the 14 division structure, that's one of the 18 strategies. I divide my company up literally in slack. I have 14 different channels when we do our daily Zoom call. 14 different channels. Okay, 14 different divisions. I've got one for product. I've got one for people HR. I've got a division for legal. Division for finance and accounting. A division for social media. Organic branding division. I've got a paid ads division. Division six, I've got a division seven, which is high ticket phone sales. I've got a Division 8, which is tech. Division 9, customer support. Division 10, fulfillment after the sale. Division 11, capital raising. Division 12, M&A, acquiring and buying businesses the way at billionaire. And then I have Division 13, that's the C suite where they meet. Division 14 is the board of advisors or board of directors. If you have other shareholders, they're above the C suite. So you have to know how to divide up your business correctly so you can have managers at every level. Most people I meet, they don't have enough divisions in the business. They do not have enough divisions in the business. Okay, Expert cabinet, The President, United States. This is another 18 strategies. People who make a lot of money have an expert cabinet. The President, United States, most powerful person has. What does he have? He has 15 cabinet members that are all geniuses. So you need to surround yourself with those geniuses, mentors who are above you, who know a lot more than you. Now that leads to a different 18 strategy that's related which is you got to build your PayPal mafia. The myth of the solo entrepreneur who becomes wealthy is just simply that it's. It's a myth. That's not remotely true. It's not remotely true. For example, Elon Musk had shareholders in PayPal with Peter Thiel, and there was 22 partners. He had absolute genius peers. So you have to have a peer group that's your network that are geniuses. You got the cabinet that's above you. People have way more experience than you. And then you have people that are kind of on your level but very sharp. Elon Musk have the two guys that went on to start YouTube. One went on to start LinkedIn, one went on to start Yelp, one started Palantir, two started a friend of mine, they started, you know, the biggest VC fund, founders fund or number one or number two. I asked people, wait, you're going to build this alone? But Elon needed a network, a PayPal mafia. Like, I think you're too cocky. You know, don't get too cocky if you want to really scale. Okay, what else do we have? All right, hold on a second. All right. The talk continues because my taxi couldn't take me all the way where I needed to go. So continuing on the 18 strategies. So another 18 strategy is called the 10-10-10 rule. So I'm only interested in businesses that and products because you're going to need more than one product to scale. Products that can do at least 10 million a year for 10 years straight. That means that they're not fad businesses. And once they're built and up and running, they can realistically run with only 10% brain damage per day. I only have to take 10% of my day. So I'm looking for things that I can work really hard, set them up 67 sepsis like that did more than 50 million. I haven't had to work on it really for 10 years. So the brain damage is low. 10, 10, 10. Okay. The other thing I want you to build. A business is built around the trade model. Tribal recurring revenue has an app, is in a debatable controversial industry. And there's cross selling ecosystems. That's trade tribal recurring, app based, debatable ecosystems to cross sell. Okay. Like I said, that's a more complicated. I'm gonna. I highly recommend some of you if you're already doing, you know, 10 million and you're trying to scale. I have not only the PDF that you can get for free, but I also have a more complex system I shouldn't Say complex more in depth system on the 18 strategies. Once you send send your info below or text in or fill out this form. We'll send you the free 18 strategies PDF. If you are already doing 10 million and you want me and my 18 strategy team to help you implement the scaling strategy, you can just reply and talk to them. We have more advanced version of the 18 strategies so I just want to record a refresher. The most important thing that you take away is that don't take it too lightly. I meet people all the time. A guy yesterday said a billion in sales, a trucking logistics guy. I'm going. You think you're gonna just, I mean you're too nonchalant about that. Doing a billion in sales is like making it to the World Cup. It's like making it to pro basketball. It's very rare. So if you're really serious about it, you have to go all in. It's an all in thing. So start with this PDF below on the AT strategies. That'll give you kind of the structure a little more structured list. And then for those who are already doing 10 million, we can go way in depth. It's an 18 Strategies is a four month scaling program for businesses that are already doing 10 million in gross revenue. So I've got a four month scaling system and we have a one year version of it. Okay. You can do it virtually, you can do it in person, but I've helped, you know, many business owners Chat GBT I think says online education number one or number two in reaching the most people with business education and training. It's kind of cool. Cool. Or you can ask ChatGPT about yourself or you can ask to rank yourself in different areas. I don't know if I'm really number one or number two, but I've certainly reached, I mean over 5% of the world has watched my business videos. So I, I'm not saying that to brag. I'm saying that because I've seen, not only with my own life experience anyway, understand that language but not only have my own experience, like I said, I've scaled well beyond 100 million in a year with my companies. I've done more than 500 million. But I mean my, I've had a run rate of almost not a billion but about 800 million run rate. I've done 100 miles, you know, in sales in a month. And so I've seen this game played out. And I'm telling you, you need a framework, a set of principles and strategies like the 18 strategies. Don't. Don't oversimplify. Remember what Einstein said. You should make things simple but not simpler than they can be. And scaling to 100 million can't be that simple because then every business owner would do it. But there's a lot of reward. Imagine your life if you can scale to 100 million. Your net worth is most likely around 1 times gross revenue, assuming you have decent margins and you could sustain it. So scale to 100 million can make you worth, on an exit basis, 100 million bucks or more. If you're in a tech business, 100 million of revenue might be worth a billion. So text me the word 18 Strategies to my WhatsApp iMessage. Or you can just click the link below and I will send you the PDF. If you're. If you're interested in the more advanced systems, we can go through that. Okay. You can talk with my team. Whoever sends you the PDF, you can just reply to them and say, hey, how do I get into the four month scaling school? The 18 strategy scaling system or the one year version? Okay. All right. Click here or text. I'll see you soon.