← The Tai Lopez Show
The Tai Lopez Show
#747 - Why 90% of Startups Fail (But Franchises Win) with Alex Smereczniak of Franzy
00:58:48
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- [00:00]
A
Ninety percent of people who start their own business fail, but 90% of people who buy a franchise succeed.
- [00:07]
B
We have a client who, when we first met him, he had 30 McDonald's.
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A
How much was he making?
- [00:13]
B
So this guy was making like 40, 50 million dollars a year. He has two planes as well.
- [00:17]
A
So it's a. For a lot of entrepreneurs, you're better off if you want to work for yourself, buy a franchise. Let's say you had a million dollars right now. Would you buy three subways for 300 grand each, or would you buy 40 locations at 25,000 each of one of the newer franchises here in my garage? Tai Lopez, welcome to the show. I've got Alex here from Franzi, and we were just talking about the origins of his name, but six months ago, launched a company helping people understand franchises, buy franchises. Got valued at $16 million in six months. So that's pretty good. So welcome to the show.
- [00:58]
B
Thank you. Thanks for having me.
- [00:59]
A
You know, my first kind of time I realized how powerful franchise it could be for people to create an income was I was reading the book by Michael Gerber, the E. Myth Revisited. Everybody should read that book. I actually have it upstairs in my bedroom. And what the book basically says is 90% of people who start their own business fail, but 90% of people who buy a franchise succeed. So it's like exactly opposite. 9 out of 10 people who just launch a business that's their own idea, they. They fail within five years. But 90% of people who buy a franchise, an existing business like a McDonald's, a chick fil, a. A Taco Bell, a Subway, you know, a Merry Maids, all these different franchises that you can do, whether they're restaurants or cleaning or. I mean, there's now franchises and everything you could possibly think of. So what got you into franchising to start with? Did you read that book? Or was it. What was it? Because Michael Gerber was. Basically, I started reading that, like, 2002. I was like, man, maybe I should buy. I actually looked into a franchise. I have. A friend of mine was LAPD here, and he used to come to my parties, and it was good. I'd have a police officer. I remember it was the funniest time. He. He liked. There was a lot of beautiful women, so he liked to come. He was a single guy, tall police officer. And one Halloween, he came to the party, and he's in outfit.
- [02:24]
B
In costume.
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A
Yeah, he was fully in costume. And he came up and he's like, all right, I'm gonna pretend like I'M checking in on things, you know. And he just walked through the whole party and he was like a tall, he was good looking guys like six four. And he had his full outfit on Halloween and this. I, I walked up and there was two girls talking to him and I heard one of them go, man, that is such a realistic costume. And he was pretending like it was a costume. He's like, yeah, this is good. It's not real. But you know, so anyway, but he went on and eventually he's like, ty, I hate LAPD. It's just super depressing job. 50% of all your calls, you're responding to domestic violence, violence against kids. So he went off and he bought a franchise, a yo. A frozen yogurt franchise and moved back to the. I don't know, this is a while ago. Moved back to Midwest and been living happily ever after. So that, that was. I always think, when, now when I hear franchise, I think of him coming into the party with his gun. So what got you into it?
- [03:26]
B
Yeah, so it's funny, when you mentioned Michael, I actually talked to him like eight months ago and he's like, I want to write a book with you about the E myth for franchising.
- [03:34]
A
Okay.
- [03:34]
B
I was like, all right, let's, let's do it. We haven't talked since, but we might, we might do something with him. But the origin story is really. I got into entrepreneurship in college, so I went to Wake Forest in North Carolina.
- [03:45]
A
Okay.
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B
Got an entrepreneurship. Chris Paul. Tim Duncan.
- [03:49]
A
Chris Paul just got. He, he's a friend of mine. He just got traded back to the Clippers. He's back in la.
- [03:54]
B
He's back. It's funny. I went to Wake because they had good sports and I go there and they have the historical worst basketball and football seasons. The four. I was there. So I didn't, I didn't get that experience. But I did start a laundry and dry cleaning business in college. Ran it, grew it, sold it. Did two years working for the man at EY and hated it. And I promise this comes back to your question, but I saw all these Uber for X businesses pop up in 2014, 2015, and I thought, someone's going to do this for laundry and dry cleaning and if it's not me, I'm going to hate myself if someone else does it. So I started a company in 2016 called 2U Laundry. Terrible name, but was it like deliver to you? Yep, delivered to you. It's kind of like rinse or cleanly. If you, if you've heard of those, we started in 2016. And over eight years, we raised 30, $35 million in venture capital, launched a few dozen cities, hit a hundred, 100 million plus dollar valuation, and we started franchising part of that business in 2021. We started building physical laundromats to handle all of the pickup and delivery. And so we knew nothing about franchise. It was crash course, like, get into it, figure it out, figure out the model. What's an fdd, you know, franchise disclosure document. And so we started franchising in 2021. And I saw most of these brands started selling, selling licenses through what are called franchise brokers.
- [05:13]
A
Yeah.
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B
And these guys take a 60 commission on the franchise fee.
- [05:17]
A
Crazy.
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B
And you're just hemorrhaging all this cash as a, you know, emerging brand. I thought, is there like a platform that can do this or a place for people to go find the right fit, find financing, you know, like Zillow, essentially, the more we look, there was nothing out there. And so I hired a CEO of that company, moved to a board seat, and started Franzi with Chris six, seven months ago to go solve that problem. How do we allow people to go direct to the brands and buy franchise directly without having to go through a middleman?
- [05:47]
A
Hmm, interesting. Yeah, for sure. I mean, the thing about the thing people don't realize is the reason 90% of people fail when they launch a business is that it's a little bit like chess. I always say 40 moves the average grandmaster. I'm not even talking about the average chess player, but the greatest chess players on earth, they need on average 40 correct moves in a row to win a game. I used to train with a guy named Fabiano Corana. He's like number three ever better than Bobby Fischer. He beat him and Magnus Carlson, gone head to head, beat each other. And he's like a 28, 10 or something like that, which is a crazy score ranking in chess, but, you know, not only do you have to make 40 correct moves, but you got to make 40 correct moves in order or else. It's like a game where you have to start back at the beginning. And so for a person to take a business, have an idea in the shower, go, yo, I'm gonna launch this, da, da, da. Then you gotta form the company correctly. You gotta have the right accounting, the right legal structure. Then you have to have good marketing. You have to know cold traffic on Facebook ads and YouTube ads. You got to know now social media, you have to know how to automate the business. Now with AI, you have to be able to hire and attract the best people at the right price. And then you have to hope the economy goes in your direction. And. And then there's things outside of your control. Government regulation can come in. New new administrations, new presidents can disrupt businesses. So you have to make these 40 moves. And humans, we make mistakes. And so the average person is going to mess up along those 40 moves and then you got to go back to zero. And that's why the average entrepreneur in America, the craziest stat is you're better off to become a manager at in and out burger. They make 180 grand. The average solo entrepreneur in America makes 60 grand. Actually less than having a job. So franchise is somebody who already made 40 moves correctly, then just puts it down in an operating manual. You pay them. Usually most franchises are what now? 50 to 250,000.
- [08:02]
B
Yeah.
- [08:03]
A
On average.
- [08:03]
B
Yeah. There's something get into for 25k and there's something.
- [08:06]
A
But the better ones.
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B
5 million. Yeah.
- [08:08]
A
Yeah. Like I think a McDonald's franchise now is like one and a half or 2 million or something like that.
- [08:12]
B
Yeah. The full build out. One and a half. Two.
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A
Yeah. But. But the thing about it is a McDonald's rarely fails.
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B
Yeah. It's, you know, less than 10. Yeah.
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A
Even let. I think in one year there was only two McDonald's in all of America locations that failed. And so you have a 90 plus percent chance. So it's. For a lot of entrepreneurs. You're better off if you want to work for yourself, buy a franchise. So that's where you all come in. So I was looking at the app. So you scroll through this app and do you guys. Are you a broker then?
- [08:46]
B
So kind of, I'd say we're more. It's like almost when Uber says, are they a taxi company or a platform? Like, we're very similar.
- [08:51]
A
We're right.
- [08:52]
B
We're very much a platform. We do provide similar solutions to what a broker would do this or the. You know, the difference is that we've got 4,000 franchise brands on the platform. Yeah. Versus the average broker might only show you the same 10 to 20 concepts over and over because they've paid to play in the background to get represented by the brokers. So the full inventory is there. And then we have the most powerful AI recommendation engine in the world right now. We've got 25,000 FDDs on the platform.
- [09:19]
A
And for people who don't know, that's kind of like the prospectus. It's the disclosures. Because it's like all these weird regulations, audited financials.
- [09:29]
B
What's the investment going to be to get into? Is there litigation, bankruptcy, etc. We've pulled in census data, bureau of legislation, labor statistics data, Google my business listings, et cetera. And so then Ty would come to the site and be like, hey, I'm in la, I've got a million dollars to invest. Here's my risk tolerance, here are my goals. Yeah, we use the AI to then say, hey Ty, here's your top five. And if you want, here's free coaching for the next six months if you want it to talk to someone that's been through this process before, find the right lender for you, then help you all the way through.
- [09:58]
A
And your revenue models, you get a little piece. If I, if I come through your.
- [10:02]
B
Platform, the brand pays us an excess fee, but instead of 60%, it's a flat dollar amount. So we fully objective the whole way. Because if you do a McDonald's or a gutter Brothers franchise, we're getting paid the same amount.
- [10:15]
A
Right. So you get rid of the first incentives. You're not trying to push me to a $3 million McDonald's and lenders give.
- [10:21]
B
Us basis points to on loans we originate. You need a franchise cpa. We get paid referral fees from them.
- [10:26]
A
Yeah.
- [10:27]
B
So we're getting little, you know, bites at each step of the way.
- [10:31]
A
How much capital you raised?
- [10:33]
B
Yes, we've raised three and a half million. And the good thing about this model is it's super, super profitable. I don't think we're gonna have to go raise tens or hundreds of millions of dollars. 80% gross margin, 70 to 75% contribution. Yeah.
- [10:50]
A
The thing that I think for most people that you gotta realize is a, even with a franchise, you should still stick to your lane. Like pick something that you have. I think the biggest mistake now some people, if you're 18 years old and you're listening, you don't have any pass cause you experience. But in my 67 steps, I teach these five circles you could draw five circles where they all touch and intersect is what I call your Eulerian destiny. Like your, your geo geometrical destiny is right in the middle. So for one of those circles you draw is what have you been doing the last 10 years? So you know, the cool thing about franchises is anything you've been doing, there's a franchise for, if you're a tech person there, cyber security franchise. If you've been doing, you know, home services, there's home service stuff. If you've been a maid, there's maid services. If you love food, which is everybody, I guess. But if you like junk food, there's junk food franchise. If you like good food, there's healthy food franchises. If you're a vegan, there's vegan stuff. If you are what. What do you think's the craziest franchise you've seen on your platform on Franzi?
- [11:56]
B
Oh my God.
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A
What's a couple great.
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B
There's one called Bio1. They clean up crime scenes and like, oh, if there's a lot of people like that and you know, whatever the.
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A
Dude crime stuff, women get that, you know, it's funny. Women, whatever a woman is the most afraid of, that's the TV series she'll watch. So like women are afraid of, you know there's a mass murder gonna come when she's walking in the parking lot. If there's a documentary on a mass murderer that kills people walking into the parking lot, but all female audience, no dude watches that. Right. And anyway, so there is a franchise for picking up after serial killer. That's a good one. I should start a franchise called. What do they call it? Serial cleaners. There you go. Serial cleaning dot com. We clean up after serial killers.
- [12:47]
B
So they're crazy.
- [12:48]
A
How much is one of those franchises?
- [12:49]
B
That one's like 180k or so.
- [12:51]
A
And then how. What's the usual? Royalty. Usually you give a percentage of your annual.
- [12:55]
B
It ranges from like 4% to 10% of revenue. But they're giving you playbooks, marketing training, operations, they're building tech, they're incorporating.
- [13:03]
A
What's a couple other crazy ones?
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B
Crazy ones. There's one called Garage Kings. Damon John loves this one.
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A
Okay, I've heard of this one actually.
- [13:11]
B
They like come pimp your garage out basically. So they'll epoxy the floor, custom shelving. They do $1.3 million a year in revenue just for pimping out people's per location.
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A
So per franchisee, they're doing a mill.
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B
And think about their costs aren't that much.
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A
It's not.
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B
You don't need to retail location.
- [13:27]
A
You don't have a Pimp My Garage.
- [13:29]
B
It's called Garage Kings.
- [13:30]
A
Somebody should build a competitor. Pimp My Garage is a way better name. I think people shouldn't be afraid to have crazy names like that that are more memorable. You know Pimp My Garage. There was a famous fan company called Big ass Fans, like industrial warehouse fans. Super boring business. But it made them the most well known and remembered out there. Arnold Schwarzenegger when he came to America, said, you're gonna have to change your name, man. You can't be an actor with this complicated name. And then one guy came to him, gave him better advice. Oh, fucking once. There's no other Schwarzenegger. Keep that name. You need like a unique.
- [14:04]
B
I gotta keep mine then. I think you're saying Smersnak is.
- [14:06]
A
Yeah, schmerznack. As long as you get people to say it. You know what I mean? Smack. Yeah, that's definitely a Polish name. Russian would pronounce it differently. If you see a C in the middle of the word, like that, next to, like a consonant, that's Polish, usually. So, okay, so somebody comes. What do you see as the. If you. Without indicting any of the franchises you have on your app, what are the franchises that you would stay away from? Maybe they're not on your app, but you've just seen in general. Would you buy McDonald's?
- [14:43]
B
Yeah, I would. 100 buy McDonald's. I know a guy, we have a client who, when we first met him, he had 30 McDonald's.
- [14:50]
A
Okay.
- [14:51]
B
And at that point, this guy was making more money than an NFL quarterback. Really?
- [14:56]
A
How much was he making?
- [14:57]
B
So 30 McDonald's. Each one averages like 4 to 5 million a year in revenue.
- [15:02]
A
Yeah.
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B
750 to 1.2 million in profit cash flow per location. So this guy was making like 40, 50 million dollars a year? Yeah, he's up to 90 of them now, five years later.
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A
What's his background?
- [15:17]
B
His dad, I think, had three or four McDonald's, you know, out of the gate. And then he started working for him when he was younger and helped him, you know, build the portfolio up. We have met so many people. This one guy owned a butcher shop in New York. 2017. No, 2018. Started franchising Orange Theory.
- [15:33]
A
Oh, yeah.
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B
He's at 140 locations now across Orange Theory. Dave's Hot Chicken Pop Up Bagels. This, like, health and wellness concept. And he's just built this empire of franchise businesses.
- [15:45]
A
Yeah, that's.
- [15:46]
B
Cause you get a team. And the guy that reminds me, I'm.
- [15:48]
A
Gonna send a picture of this to a guy that's always asking me what he should do. He has a ton of money. I'm just like, you know what?
- [15:56]
B
The McDonald's guy, Adrian, he hasn't stepped foot into McDonald's in like three years either.
- [16:02]
A
Oh, yeah, I'm sure he's.
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B
And he owns almost a hundred of them. He has two planes as well, so.
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A
He'S got it dialed in subways have made a lot of people money too. What's subways are che. Aren't they like.
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B
They're like more like 300 grand.
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A
Yeah, they used to be. I remember I looked, I almost bought a subway franchise like 200 grand or something back then. So now they're up to about 350.
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B
Well the trick is if you buy one, you're kind of buying a job as soon as you get to three or four. Yeah.
- [16:28]
A
You need enough that you can have.
- [16:30]
B
A manage hire a gm, drop them in place and then you just. Your job at that point becomes what business am I going to go buy next?
- [16:36]
A
Yeah.
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B
And bolt onto this.
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A
So do you think it's better to. If you can spend the money on the more expensive established franchises that have a low chance of failing or would. Let's say you had $1 million right now, would you buy like one or would you buy three subways for 300 grand each? Or would you buy like 40 locations at 25,000 each of one of the newer franchises?
- [17:02]
B
So I'd try to find one of the newer ones. But that's my personality. I like more risk. I like the white space, the greenfield where I can go develop a whole territory or whole state. So me and a buddy own five golf simulator franchises in Minnesota. It's cold six months out of the year. People love golf. There are no employees, no food. And Bev, it's like Anytime Fitness but for golf simulators. So we got five of those in Minneapolis. We own the rights to the rest of the state. And so I like doing something like that where it's a newer concept, still a cheap investment to get into. But each one will cash flow, you know, 80 to 140k per year.
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A
Yeah.
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B
No employees and I like stuff like that. But if I had five, $10 million, I could go raise capital from a group. Yeah. Pop up bagels is another one that's taken off right now. It's a. It's like crumble cookies for.
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A
For. Yeah, crumble cookies killed it, didn't they?
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B
Two billion dollar valuation.
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A
Yeah. And how quick?
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B
Six years.
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A
I know. I wish it was healthier stuff. I hate when one thing I hate about America is like a lot of the wealth is in restaurants is being created which is the worst possible food. It's like the destruct civilization. But I mean those cookies are like 2 trillion gram. Last thing America needs is more cookies.
- [18:15]
B
It is actually when I. So I've tried it once and this was, I don't know, a couple years ago. I remember Looking at the nutrition information, and it was like, oh, 500 calories. And I was like, all right, for one of these cookies, it's still a lot, but like, that's not terrible. I looked closer, it said the serving size for the 500 calories was a quarter of the. Yes.
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A
So One cookie is 2,000.
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B
I was like, holy.
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A
They should. They should have to put. They shouldn't do serving size. That's a scam by the government. That's by the junk food lobby. They should. If it's a big cookie. No, say what? Just say what the whole cookie is. And then people could do the math.
- [18:52]
B
Who's eating a quarter of a cookie?
- [18:54]
A
Nobody. Especially not America.
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B
Like, get your little knife out and start.
- [18:58]
A
I live part time in America, part time out. Every time you come back to America, it's literally the first thing people notice. I hate to say this, but they're like, there's so many unattractive people in America. And I'm like, well, Americans are actually attractive. They're just bloated. Nobody looks good carrying an extra 100 pounds of fat on you. You make sure face, you get jowls. You look like, what's Eddie Murphy? And what movie was he always. Yeah. Nutty professor. Or you look like Madea or Tyler Perry. You know, I mean, that's how they dress up to go in disguise.
- [19:33]
B
And so, yeah, I worked in London for a summer at a. A private equity fund.
- [19:40]
A
Yeah.
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B
And they. All the guys there would send me these memes and it was a plane landing on a Runway with the front tire digging into the Runway because the Americans arrived.
- [19:48]
A
Although England ain't. Yeah, England, you don't have nothing to talk. You're just as bad as America now. So the world is getting found healthy. Yeah. Fatter, uglier. Everywhere you go, you're like, yeah, UK was never, never in the running there for best looking people. Although there are some wherever the Vikings touched in England. You see some good. You see some good stock. Oh, but. But okay, go ahead.
- [20:17]
B
I was gonna say one thing I wanted to ask you is, and you've talked about it recently too, is just like the two careers or paths that people can take going forward is you got to build a brand or you got to get involved in AI. I mean, what do you think about the next three to five years? Do you see all these white collar jobs getting displaced by AI and the idea of universal basic income or bet on yourself. I mean, all these things. How do you think about the next couple of years?
- [20:42]
A
I see radical change Coming. I don't like to put an exact date on it because weird things can change the timeline. I saw a Harvard professor saying, there's a good chance there's an alien ship headed to us. Did you see this?
- [20:56]
B
What?
- [20:56]
A
Oh, yeah. It's like a Harvard professor, actor professor. And he said, we don't understand this huge thing that's moving towards us. And the way it's moving is, is something that's not natural or at least doesn't appear. I forget what percentage chance he gives it of being an alien, but. So I don't like to put timelines because maybe we get hit by an alien before then, but I would say over the next three years, you're just. For example, it's already starting. Uber drivers with Tesla rolling out 50 cent rides in Austin, Texas. Why would you go take an Uber that's $50 when you could pay $0.50? First off, humans were like, even humans that hate AI and robots are like, wait, 50 cents instead of 50 bucks. So Elon Musk himself is gonna displace Uber. Uber is one of the biggest employers in the world or in America. What's another big employer in America? The largest is Walmart. Well, it's actually the military's number one employer and Walmart's number two. I think military is at 3 million employees, counting soldiers who are full duty and reserved. And then you have Walmart's at about a million. Well, what, what is it? What are they doing? Their stock. I was in a Walmart. I rarely go to Walmart, but I had somebody visiting from Scandinavia. I had a Viking and I wanted to show her America, so we went to a Walmart. She's like, is this real? I'm like, yeah, well, welcome to America. And so she goes into Walt, you know, she goes to Walmart and just looks around. Crazy, you know. So she's like, I want to see people fight. She thought it was like the Jerry Springer Show. I'm like, it's not quite that bad that every Walmart has. She thought every Walmart has like fist fights all the time. But if you look around, you got bus boys stalking stuff and you have all this. That's going to be robots. It's not, by the way, it's not like robots are taking prime jobs, you know. So once that happens and robots start taking jobs and AI starts replacing employees at white collar jobs and robots replace blue collar, then you're gonna be left with a humanity I'm able to do. But the good news is maybe people just sit at home and Basically everybody's on welfare. Not everybody. They'll still be the ultra wealthy and the upper class, but I think a lot of the middle class is just going to get ubi, you know, basically welfare now. I don't know that that's. I don't think that's a great thing. I was just. I just tweeted something. I was like, hell on earth is having no meaningful work to do. You. You. If you want to torture somebody, it's like, go like six months where you're just like, in your room, you can watch Netflix or something. And like the average man, I mean, men and women are built to seek meaning. So you remove that meaning away, that challenge away. And I'm not sure what happens, but you're already seeing less people being born. So you already have this phenomenon happening. Like, it's almost like humans are anticipating that something's going to go wrong and people aren't having children anymore. I mean, I read that South Koreans probably be the first extinct human group because they have, like, on average, like 1.2 kids. You got to have at least 2.1 to just break even as a society. And lots of all of Western Europe's almost. I mean, it's in full decline. The only places that aren't in decline is Latin America, Catholic places and Muslim places. They keep having kids because an Amish. Amish are actually the fastest growing people in the world. When I. I live with the Amish, there was like 150,000 of them. But now they're starting to double. If you grow the average, if you don't use birth control and you get married at 22, which is about when the Amish get married, you will have, on average, counting miscarriages and sometimes losing kids. You'll have. Not losing them like at the park, but like, they die young. You'll have eight kids.
- [25:02]
B
Wow.
- [25:04]
A
If you have. I lived with a guy, Sam Chup. He only had six kids. It was funny how your mindset frames. It was kind of like the small family in the group. I remember thinking, I was like, ah, he only had three boys, three girls. It's like, no, he had four boys, two girls. And it was. It was pretty weird. My mom has four boys, and we're all born. All my. Us four. My mom's four boys are born exact, like, same month as the Amish guys. So that's how I remember that. We're all about the same age. But the point is that that's dead. That's how you're. If you're Polish, they Were Catholic. You probably. You should ask your grandparents, their grandparents, how many kids they have. My grandpa said his dad was one of 12. He said there was a big dinner table. The bet they had one chicken. They were poor. Dad got the first piece, so he took like the chicken breast and it went around the mom next and all. And he said his dad, my great grandfather, was the youngest. So the only thing left, always. He grew up eating chicken necks because that was the only thing left. He got the neck, you know. So I think humans are preparing maybe unconsciously, for going somewhat extinct by just having less kids, at least the Western world.
- [26:24]
B
So, yeah, we had a. We had an Irish Catholic woman working for us at the last company. She had 81 first cousins.
- [26:31]
A
Oh, yeah.
- [26:32]
B
Like, huge family reunions with hundreds of people.
- [26:34]
A
I can't, I can't imagine there was an Amish lady. I lived for a little bit in a community in Maryland, and, and there was an old woman living there that had, I think, the most living descendants. What did she have, 600? I think it was either 4 or 600. She was like a hundred. So let's just do the math. Average Amish get married around 20, has their first kids around 23. So she had, let's say she was a little early. So she had her first kid at 20. And I think she. Let's say you had 12 kids, and each of the 12 have 12. So by the time she was 50, she had 12 kids who had had 12 kids. So now you get in the hundreds, let's say another 25 years. She's 75. Let's say the average. Let's just say the average had eight kids. That would be a thousand right there. It's like 125. Well, there's couples, so it would be quite. So that's another five. Yeah. So she had like 600. It's actually a cool. I I. It's so rare now that Instagram posts go viral. I saw one go viral. It was like a Japanese couple, and that showed them sitting, and then it said, you know, long time. It was just like pop up saying, 50 years ago, we got married and then we had these kids. And it was like, it showed all the generations joining, and it was only 60, but for us now it's like 60 living descendants. Descendants. Everybody used to have 60 living descendants, man.
- [28:03]
B
Wow.
- [28:04]
A
Everybody who. And you think. Unless they died. But I'm just saying, in that, in the, you know, my grandma used to tell me ty, in the 90s, she would talk about the 90s. I'm like grandma. Are you talking about the 1990s? She was. She used to think of the 90s as the 1890s. She was born in 1918. So she grew up with her parent. Her grandparents were born in 1830s.
- [28:28]
B
What?
- [28:28]
A
Yeah, do the math. Like you're the living descendants. You have. Everybody here has descendants who remember somebody from the 1800s. Even if you were. Even if you were born, you know, yesterday, you would still have. Your mom would remember who her grandparents, which would be born most likely in the 1800s. I mean, you're the baby's grandmother would remember her grandparents. So we have this long chain. The problem with AI and everything is you can't predict because it's novel. So we don't know what's going to happen.
- [29:04]
B
Have you read the AI 2027 paper?
- [29:08]
A
Is this like a doom scale?
- [29:11]
B
They talk about like a slow it down or speed it up. Yeah, if we slow it down, this is what could happen. If we speed it up, this is what could happen. But it was a bunch of Senior researchers from OpenAI that wrote it and it is fascinating. Like they're talking about when do we get to AGI? Artificial General Intelligence. Yes. And their prediction is like you said, you can't put a number on it, but their predictions, 2027, 2028, timeframe. And it's just wild to think that there's gonna be AI that's better than any human coder, any human programmer. Like, what does that start to mean?
- [29:41]
A
Maybe that means I need to make an AI franchise. I could franchise an AI tool. I have my AI SMMA I launched. Maybe I should franchise that. The thing is, it's like an AI automation. There's probably some franchises out there for AI. Cybersecurity would be a good one. You have any cyber security franchises? Those are some good ones.
- [30:04]
B
Not on the platform, I don't think, but there's like Sandbox VR and there's some like AI, like entertainment type things that we have on the platform.
- [30:14]
A
So the average person on your platform, they go to franzi. How much does it cost on average for a franchise? 50 grand. 60.
- [30:21]
B
So the franchise fee typically is like 30 to 50k can.
- [30:24]
A
And do they have loans available?
- [30:26]
B
Yeah, you can get SBA loan. Sba, you know, finances a ton of.
- [30:29]
A
Franchise businesses, but you can only buy one or you can only do it once.
- [30:33]
B
So SBA, you can go up to $5 million. So you could open several carries.
- [30:38]
A
You're allowed to have multiple franchise locations.
- [30:40]
B
The other crazy thing is there's this thing rid of a Rob's Rollover.
- [30:44]
A
What's that again?
- [30:45]
B
You can borrow against your retirement assets. Oh, completely.
- [30:48]
A
Tax franchise called Robs.
- [30:51]
B
No, no, you can, you can borrow against. If you got, you know, half a million in your 401k, you can actually take money out of it tax free. No penalty to invest in yourself. I figure the government is thinking, if we're going to let you do this in corporations and stocks, why wouldn't we let you bet on yourself? So people use Rob's rollovers. Sba. I mean, you can get access to a ton of cash to get into any number of these franchise businesses.
- [31:15]
A
Yeah, yeah. It's. I think if I had to go in French, you know, some of the good ones I think are just like. The simpler ones can be good too.
- [31:25]
B
Yeah.
- [31:25]
A
Is Mary Maid still around?
- [31:27]
B
It is. They were part of Service Master.
- [31:29]
A
Okay.
- [31:30]
B
That Roark Capital, they're like the 800 pound grill. They own Arby's and Inspire brand. They own basically every franchise concept you can imagine. They bought Service Master for $1.9 billion.
- [31:44]
A
That own merry Maids.
- [31:45]
B
They own Merry Maids. They owned. Trying to think of another brand. So that was Terminix.
- [31:51]
A
That was a home services franchise.
- [31:53]
B
Yep. Like made, you know, cleaning. Home cleaning franchise.
- [31:58]
A
Yeah. Yeah. I think really more people listening. I think you should go. If you're not sure what to do with your life and you have a little bit of capital. I, I think franchises make a lot of sense for people.
- [32:10]
B
I think especially now, I think we all have that friend or that family member or co worker who's like, I've wanted to do something entrepreneurial, but they don't have this like super original, unique idea. Yeah. And they need that push into the deep end. I think franchising is a great way to do it. Coupled with, I think the trends that we have, the tailwinds of. I mean, they're talking about 30 to 40% of white collar jobs being displaced by 2028. I mean, we're going to have, if it goes that way, great recession level unemployment. So what do you do? You have to reinvent yourself and bet on yourself.
- [32:40]
A
Yeah. There's no, like, jobs like, I don't even know what parents are telling their kids.
- [32:45]
B
Like, are you going to have your kids go to college?
- [32:47]
A
No, there would be no college by. My kids are young. By the time my kids are old enough, they're. I mean, I mean, there will be university, some bizarre structure, but it'll be maybe just for, like to go as a social club. There'll be social Club called University, but like Soho House. I mean, first off, even the big occupations like medicine are going to be replaced with robots already. Doctors make way more mistakes at diagnosing things than AI. I've got an AI app in my. I have an app studio we're building up. I've got a symptoms app that I'm launching that's just. It's way better. You could take a picture of whatever you have. And I. They've been doing comparisons between human doctors with 50 years experience and AI and AI diagnosis. What you have better.
- [33:40]
B
I saw this dude, he's a radiologist. He'd just gone through medical school, residency, everything for 10 years. And he was showing on Instagram a scan of lung cancer. Yep. And he was like, all right. I looked at this for 20 seconds. And he has to circle where the kind of masses are in the clouds, and he circles all the spots that he thinks is cancer, runs it through the, you know, diagnostic machine. And it came back as like 93% accurate.
- [34:04]
A
Yeah.
- [34:04]
B
They ran the same scan through an AI program. It was 99.9% accurate. And did it in two seconds. Oh, yeah. In the end of the video, he's like, well, I got to go figure out how to do plumbing and electrical work because the 10 years of schooling I just did is obsolete and there's no point for me to exist.
- [34:20]
A
A skin doctor. It's like, okay, so the old school, you go into your skin doctor once a year. People live in California, there's lots of sun. They look at all your moles, you think they're going to remember them one year later. And it'd be like, you know, the 600th mole you had on your arm, I think it's one micron bigger. So now with AI just scan you, it never forgets, ever. And it can hold in its memory a million people's body scans. So. Oh, yeah. I mean, I don't. Here's the jobs that I think will be replaced with AI. Easy. Uber drivers, lawyers, accountants, engineers, computer programmer, developers, home builders. Eventually robots gonna build the house, especially simple houses like track homes. Next you're going to have the replacement of everything. Like Starbucks barista. It's gonna used to be a robot already Tesla Niners delivering you stuff.
- [35:26]
B
So analysts, blue collar.
- [35:28]
A
Yeah, but I'm just saying all the blue collar. The largest occupation in America is customer support. So customer support will be replaced almost first sales is a huge part. So average salespeople. There's still. Here's the. That was the bad news. The good news is the best at everything will still have a job. So the best medical doctors will still have a job, the best engineers, the best, you know, sales people. I don't know about the best. Maybe the best Uber drivers will have their own black car service, you know, and add some special feature like bodyguards or something like that. But, but we're also seeing the replacement of love. You know, like the replacement of. Well, one thing to go, believe it or not, AI is going to replace prostitution as we know it, because prostitution used to be in person. There used to be strip clubs, which is not quite prostitution, but pushes it. Now you're just gonna have. Women are like, wait, I can make the same amount of money at home with only fans. So you are. That's not AI as we think of it. But now the only fans model are being replaced by AI. Women that are perfect, more beautiful than real women because they can have no.
- [36:42]
B
Flaws that some dude made.
- [36:44]
A
And yeah, and the guys know how to do it. And so you, you have this. That's why I say even though I'm into like 80, 20, 80% of my life is high tech and you know, business and online, but I still keep my farm for 20% of my life. Because there's a possibility, if you ask AI, what's the odds that there's a major disruption in American cities? What do I mean by that? I mean no food at the, at the grocery stores, people rioting in the streets. It gives it like 10% chance. So if I told you every year, here's a ten sided dice, you, if you roll a ten, there's all chaos. There's no food, there's no water for you and your family. And every year you have to roll it. That would be, that'd freak you out. Well, we're already there. And so I, I keep 20% of my life very low key. I have a farm, one of them. We can use horses instead of tractors in case there's no diesel fuel. I could live off grid. I got fire, I got springs to drink the water. I've got my own animals that I could eat or get eggs from and stuff like that. So I, I don't know, it's a, it's. We're going where we've never gone before and that's dangerous. Now. Elon Musk solution is, hey, Merck's going.
- [38:08]
B
To blow it up.
- [38:09]
A
Blow itself up. The US is going to blow itself up. The world's going to blow itself up. So we'll just go to Mars. But I don't know if That's a great solution either. But maybe one day. But I think about okay, I got to get on a spaceship for years to go to Mars. That's a long flight. I don't know if you ever been in an airplane that's a little bit delayed and people kind of start going nuts. I was in an airplane where we couldn't get off. It was just something was wrong. And we're on the tarmac and they're like. And then the air conditioner was working, it was getting hot. And I was thinking if they would have held us two more hours there might have been people rioting. Would have to tackle people. You know, you see people get duct taped up because they go nuts. Well what if I'm on that ship to Mars for three years and we find out we got Jeffrey Dahmer on this thing. No really, you're gonna have to have vigilante justice. I was on a freighter once they have their. The captain has his own gun in jail in every. So you have to have a jail there and then so let's just say forget that three years, there's no complete chaos. We get to Mars. You don't think people are going to go insane on that? Some dude is going to come open the emergency hatch and let all. Everybody's dead in a millisecond when you open it to air. I just don't.
- [39:25]
B
Can't have any Eagles fans on that.
- [39:27]
A
Yeah, you have no sport. We can talk sports but what about terrorists? Imagine some terrorist gets on that ship and has a little piece of explosive. So I don't. I think you're better off. I actually my controversial take. If you really wanted humans to survive you have to do bioengineering of humans personality because our innate DNA is violent and greedy and you're just going to take it with you to Mars. Nothing will change in human DNA on that three or four year flight to Mars. Nothing will change when you're there. You'll have the same flawed humans. So probably the the real future of AI that's I've thought of building this company. This is my Tony Stark idea. You know my Tony Stark idea is to create a biotech company that could and this sounds controversial because it is but could engineer out some of the more ruthless traits of humans. People don't understand how ruthless humans can be. You know so but then the question if you mess with biology, maybe you change humans in such a way.
- [40:34]
B
Yeah. Do you lose the innovation or the drive?
- [40:37]
A
Elon Musk has that controversial statement where he goes okay, wars are bad, but maybe we need wars to wipe out some of the people on Earth so that their DNA doesn't spread.
- [40:48]
B
So did you see that clip of it? I think it was Theo Vaughn and Sam Altman.
- [40:52]
A
Yeah.
- [40:52]
B
He showed up this, this video of Peter Thiel.
- [40:55]
A
Oh yeah, that's such a funny one.
- [40:56]
B
And they ask him, they're like, do you think, you know, humanity and society deserves to persist? And that dude waited like 20.
- [41:02]
A
Oh yeah. He was like, God, sure. It's like, should AI kill off all humans? He's like, they thought he would be like, of course not. And he was like, well, yeah, but Peter Thiel's a smart guy. I wouldn't discount what the question is, you know, do humans deserve to live in for Peter Thiel? Yes. It depends which humans. That's my boy. It's like, depends which humans. A lot of humans, small percentage of humans do a lot of damage. So that's why I said, I think these are ethical questions already. Parents are choosing the sex of their baby. That's actually been happening in China through abortion, since they were only allowed to have one kid. And Asian families traditionally rank the boy as the most important. Just a whole generation of girls was, was aborted. So now you have a huge problem where Chinese men are looking around and it's like, have you ever been to a nightclub that's 70 men and 30 women? It's a show, actually. Dr. David Buss told me some science that if there's even 1% more men in a club than women, that the fights go up.
- [42:11]
B
I believe it.
- [42:11]
A
Men have to show off more. So China has this huge problem now they're going to Vietnam. The, the men are having to travel all around to find women. So the second you start messing with biology, it's, it's serious consequences. I don't know what will happen in, in China. If you see a lot of this issues with immigrants, you know, if whatever your policy on immigrants is into America or into Europe, I'll tell you this one thing. Immigrants should have a nightclub policy. When I own nightclubs, I would tell dudes, bro, you ain't getting in with four guys, go find four women. I was like, I don't care if you gotta bring your mom or your sister. I want my ratios right. So if you're gonna let in immigrants, be like, we ain't letting in 1 million 20 year old boys.
- [42:59]
B
What could go wrong?
- [43:00]
A
A lot with no women. I mean, that happens. I would be, I would be like, you want to come in from Mexico, bring Your girlfriend, bring your sister, bring your daughter, bring your wife. You know what I mean? So imbalanced sex ratios are one of the bad things that will happen from genetic engineering. Plus people are going to start engineering their babies for weird things like blue eyes and stuff like which in the broad scheme of things, the color of your children's eyes is not a huge predictor of their life quality, right? But if you start going after intelligence now you got something complicated. Because if you're selecting for intelligence, you know, but then you're probably selecting for more cunning nature, more intelligent, you're also probably selecting for more bipolar and depressed. The. The cluster of genes that kind of rule over intelligence, they also sit kind of in the same place as rule over bipolar, schizophrenia, things like this. A lot of the smartest people on Earth, Einstein said the most rare thing on Earth is a intelligent man who's happy, you know, with more intelligence. So these are such tough questions that I'm not even sure. Maybe this is where AI is interesting to me. Let's. Let's try it for a second. If we ask AI a simple.
- [44:21]
B
Hard.
- [44:21]
A
Ethical question for you. If we select babies for simple things like blonde hair, blue eyes, maybe it's not big ethical conundrum, but if you start like China, having more boys than girls, now you get a demographic issue. But what if you start selecting for more intelligent babies? Aren't you more likely to be selecting for bipolar depression? Oftentimes people who are more intelligent, like Einstein said, that most rare thing on Earth is that happy person. Is there an ethical solution for this? Because bioengineering of babies is going to be one of the biggest things that AI does. People are going to care about what kind of offspring they have. Women are having less children older. So the children they do have, they have to bet more on that child, right? If you knew you're gonna have 10 kids, you're just like, oh, one of them will be smart. But if you know you're only going to have one and a woman's 42, she doesn't have a chance to have many others, then, yeah, let's see what it says. Because I think AI may cure cancer. But then once again, like Freud said, if you cure cancer, you're also curing or stopping the natural improvement and evolutionary cycles that are supposed to, quote, unquote, improve the species. It says you're hitting a real hornet's nest of ethics. I like that. Yes, higher IQ correlate with increased rates of mood disorder, bipolar depression, anxiety studies. Immensa members back this up the only child. Yeah. Minimum Harves. So only allow selection of traits with strong positive correlations and weak negative side effects. Resist. Okay, so you're saying only get children who have resistance to disease. Disease, okay. But not increased IQ diversity. Some ethicists suggest national level policy quotas for trait diversity. Wait, are you saying so ethically? Like America, we're like, all right, 30% of kids have to be stupid to keep that genetic trait or it'll be.
- [46:35]
B
Like, hey, you got 100 grand?
- [46:36]
A
Yeah. I don't know how you're going to do this. It calls it the Dark Mirror. AI and eugenics.
- [46:44]
B
This sounds like a Black Mirror episode.
- [46:46]
A
You need that? I, I think I, I just going back to this. Not to get too off subject, but it says it's an ethical minefield. The core conflict. Everyone wants the best kid possible. But if everyone optimized for the same best, you get a monoculture. Don't select away the weirdos. Eccentric genius, the emotionally volatile artist, the happy simpleton, the introverted monk. AI loves goals. If you say make me a genius baby with 140 + IQ and low anxiety and it'll run the numbers, cut the embryos and give you an Ivy League bot. Yeah, yeah, it's a. Exactly. The number one way to make your children have no anxiety is to make them have like down syndrome. People with down syndrome, I think have the lowest AI, the lowest anxiety levels. Their IQ is like on average, I think 65 or something. But that's what I said. It's like this mother my first 67 steps principle from Joel Salatin. My first mentor was Mother Nature Laughs last. So the more you tweak biology away from its natural state, the more unintended consequences. There's going to be this. You need to open an AI bioethics franchise actually. What about this AI? Do you have any AI, any medical franchises?
- [48:22]
B
Yeah, there's tons of health and wellness, so there's like.
- [48:25]
A
But I mean, I think Urgent Care, I think there's some franchises on those. I knew a billionaire guy that was buying those up.
- [48:33]
B
There's one called Any lab Test now. Yeah, you can just go do lab tests for a fraction of the cost of going to the hospital at these, you know, standalone retail locations.
- [48:42]
A
But there should be like a fertility planning one because that's huge. That's like the biggest thing man, right now. I think what's on adults mind is like children is such a big thing thing. It's always it's innate built into humans. That'd be a very interesting Franchise. So for somebody to start their own franchise is pretty expensive. I looked at it once with Radio Shack. I was looking at franchise and Radio Shack. You, you gotta be ready to drop half a mil on lawyers and audited financials and all your marketing to get that off the ground.
- [49:15]
B
So do you get. We don't do it yet, but like we've helped others get connected with the right attorney. Right. Like franchise.
- [49:20]
A
You should add that service.
- [49:22]
B
You can, you can franchise your business. Like if you're someone listening that owns like coffee shops or a gym or whatever it is, you can franchise the business for 60 to 100k. I mean it's still not insignificant, but you can get on that path and start.
- [49:36]
A
But you need a track record.
- [49:38]
B
That's the most important, that's the expensive part is like you got to get a previous business up and running. You can't just be like, yeah, hey, Ty and Alex had an idea today.
- [49:45]
A
We'll go franchises, you can license something brand new, but not franchise.
- [49:49]
B
Yeah, you need the playbooks, you need the experience, you need audited financials, etc to, to do it.
- [49:54]
A
Financials are not cheap, especially if you people, a lot of people don't have great accounting. They're using QuickBooks or something like that. So. Well, that's good. So where could people go? What's the best thing? Download the Franzy app.
- [50:06]
B
Yeah, check out franzi. It's F, R, A N Z Y. Then follow me at Alex from Franzy on Instagram LinkedIn.
- [50:13]
A
Alex from Franzy. You didn't want to put the last name in too.
- [50:17]
B
Too hard to spell.
- [50:18]
A
Come on, you got the Schwarzenegger thing. I know, I wonder, is Arnold Schwarzenegger's Instagram? Hopefully it's just at Arnold. It's the full thing.
- [50:29]
B
Damn, that's.
- [50:32]
A
Yeah, Arnold S. But Schwarzenegger, believe it or not, is not that hard to spell.
- [50:40]
B
Can you do it?
- [50:41]
A
Yeah, Schwartz. Because Schwartz is black. That's what it means. Yeah, Schwarzy. This is black. No. Yeah, Schwarzenegger. I mean, I'm pretty sure I'm right on that. I know German, you know, and that's. He's from a part of southern Germany. He's an Austrian, you know, let's see. Schwartz. What's the meaning of Arnold Schwarzenegger's name? Last name? Schwarz is black. Let's see. Yeah, Schwartz is black and eggy. It means like a farmhole, a harrow. A harrow is like something that scrapes the ground kind of. So someone from the black field, Harrower of the black field, or someone from The Black Ridge. Yeah. Egger is. I. I know an Austrian guy named Onomi Egger. Huge bodybuilding guy. Ironically looks like Arnold Schwarzenegger. So anyway, so your. Your name. Say it slow. Your last name.
- [51:43]
B
Smurznak.
- [51:45]
A
Smyrznak. What does it mean?
- [51:48]
B
My dad thinks it means tall tree.
- [51:51]
A
Yeah, but your dad has all kinds of theories here.
- [51:54]
B
He's got all sorts of things wrong.
- [51:55]
A
I think it means. Let's see. I looked it up earlier. It means, let's see, buy a franchise. Yeah, it's from the 1700s, the first franchises of the Steam Engine. It means spruce. Okay, person, you're from a place named after spruce trees. You know what spruce trees are? They're only in cold places. They look a little bit like Christmas trees. They're like furs. Spruce.
- [52:24]
B
So he was kind of right. Tall trees.
- [52:27]
A
I don't think tall's in there, though.
- [52:30]
B
Just tree then.
- [52:31]
A
Is your dad tall?
- [52:32]
B
He's like 61-662.
- [52:35]
A
That's average for Eastern European men are pretty tall. There used to be. Remember that comedian Yakov Smirnoff? There used to be a funny comedian, but he was Russian. Yak. I saw him back on Instagram now. Yeah, Yakov Smirnoff. Smirnoff. But I think Smirnoff. Isn't that the. That's the drink.
- [52:55]
B
Vodka.
- [52:56]
A
Yeah. Ask Josh knows if it's alcohol. But Schmurtoff, Smirnoff is horrible vodka.
- [53:03]
B
Terrible. Like, Bacardi owns that.
- [53:06]
A
I think McCarty owns it. That's like. That's like malt liquor. That's like, if you're. If you're poor, man, Where I grew up, you'd see poor. I grew up kind of poor area. You'd see dudes just. With their malt liquor, just.
- [53:19]
B
It was like the high school kids.
- [53:20]
A
It was before, like, before crack cocaine. It was like crack cocaine. Just. People wasted their destiny. What's the famous malt liquors that everybody. Mad dog. Yeah, that stuff's nasty. You might as well be drinking, you know, homemade moonshine. That'd be a good. That'd be a good franchise a moon. Make your own alcohol breweries.
- [53:43]
B
Those should be franchised breweries.
- [53:45]
A
I have a friend. I should talk to him for you. He should franchise his brewery because dudes love the thought. If you made a little money, retire in your 40s with a brewery, like, that's. It's not my dream, but I would say 10% of American Dream would be like, hell, yeah. Get to just sit there and make beer and just have party every day in your own, on your own.
- [54:07]
B
You know, Gallup, a Gallup poll. Yeah, they did one, I think it was two or three years ago. It was 67% of Americans.
- [54:14]
A
I like that number.
- [54:15]
B
67 want to own a business.
- [54:17]
A
Yeah.
- [54:17]
B
And it's like 12% have actually gone and done it.
- [54:20]
A
Yeah. But now with AI threatening everybody's job, way more people are thinking, what can I do to actually go out here? And you know what, what can I do to go out here and not get replaced? And the best saying of all, there's argument who said this? Maybe it was Steve Jobs. But the best way to predict the future is to create your future. So like, if you want to, like how do. Well, my future, will I have money? Will I have a job? Well, the best way to ensure that is launch your own business. Then for sure you're going to have a job. Because assuming you're not going to fire yourself, you know, it's like the best way to predict the future is to just create it and force it to happen.
- [55:09]
B
I keep telling people, like we're entering this bet on yourself economy. Yeah. Whether it's like you said, be the top 20% at your field and use AI and be one person operating as five or go invest in short term rentals or go build a business, go buy a franchise, whatever it is, you, you have to, I think, bet on yourself.
- [55:28]
A
Yeah.
- [55:29]
B
Because I think with AI and what's coming, this whole, you know, traditional 9 to 5 isn't going to work the way it, it used to.
- [55:37]
A
Yeah, absolutely. I mean, I've been saying this for a long time, so best time to plant a tree was 20 years ago. Second best time is today. So I, I, I've been tweeting recently. It resonates with a lot of people. The best news you'll ever hear is if you have regrets about the past, things you didn't do, bad habits, missing out on bitcoin, being in a dead end job, wrong relationship, all that stuff. Best news you'll ever hear is you can almost make up for any past if you radically transform today, but has to be today because the chains of habit are too weak to be felt till they're too strong to be broken. So every day that you go, well, I'll do that later, it just slowly these handcuffs of bad habits come so you can recover from almost anything. There's dudes who were falsely put in prison, you know, lost 30 years of their life. They come out, if they radically can transform, like they can make up for the years you see videos where they didn't get to see their kids for 30 years, but they start a relationship with the kid that they missed. That, you know, when the kid's 30, it's better. It's better than nothing.
- [56:44]
B
Yep.
- [56:45]
A
And so a lot. And it's easy for all of us to do. Myself included it. The older you get, the more you can look back with 2020 hindsight and go, oh, I should have done that. Oh, why did I date that person? You know, why did I do this? That? And. And so you're. As you get older, if you're not careful, your whole life can turn into thinking about regrets, looping regrets over and over. And that's why I said, the best news that I can tell anybody is if you. If you radically transform today, and I use the word radical, not small change. If you radically transform, you can almost make up for 20 years of mistakes. You can almost make up for 30 years. That's kind of like the principle in all religions of. Of repent of your sins and you can be forgiven. You know, repent means turn the other way. That's what I mean by radical transformation. So if you're somebody listening and you've been stuck in the wrong job and you've hated what you do, and you think, man, people dumber than me got richer than me, and I got, well, you can radically transform today. You can start a business today. It's never been easier, whether it's a franchise or starting your own idea from scratch. Like, radical transformation is the one thing that can give even somebody on their deathbed. You can almost have hope. There's people who have deathbed redemption. They wasted 80 years of their life, and they're, you know, in their 80s, and they're on their deathbed and they go and they write a letter to somebody and you can make up. You can make up. Maybe it's not as good as having lived a perfect life, but you can make up for so much. So we get paralyzed now and go, oh, I messed up, and it's just over, and the. The fate is sealed. It's like, been written by the gods that this life was a waste. But if you radically transform, whether it's how you make your money, anything, you be surprised, what, a year or two from now, you're like, wow, I could have done this at any time. So, radical transformation. Thanks for being on the show. My. Yeah.