← The Tai Lopez Show
The Tai Lopez Show
#749 - The Here In My Garage Story and Why a "Magic Movie" Can 10x Your Net Worth
01:49:59
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Welcome to today's episode why you need a magic movie in your life and business. This is basically the most powerful way to get more leads and sales in your business. So you probably, you know, I'm watching the social media sphere and there's a thousand theories for business owners, right, on how to get more leads and sales. There's webinars, there's funnels, there's email marketing, there's AI automations, there's automatic texting and chat bots. So I wanna, you know, some consider me the OG of the Internet marketing, Internet online income stream universe. So I want to give you a bigger perspective and, and really lay it out as how I see the world now. And really I don't think it's going to change. So what you need in your life and business is a hero. My garage video, AKA a magic movie. So here's my definition. If you know, you know, been following me for a while, you know, my hair in my garage video ad on YouTube ads is considered, I, I don't know, chat. GBT ranks at number one or number two most viewed ad in modern times. Okay. It's been studied at Harvard and Wharton and all the big business schools. And it's a 3 minute, 55 second video. There was a few variations of it got about 60, 70 million views on the public one, but it had a couple other variations. So got a hundred million plus views and generated more importantly, you know, a million plus leads and a hundred million in revenue over the years, both direct and cross selling from that funnel. So let's talk about what that means for you and your business because sometimes people go, well that was just a one time, right place, right time kind of situation. That's why it worked YouTube ads. And there's some truth to that, but really I've done it. My grandpa used to say once is luck, twice a skill. So I've done it like seven times besides, I mean even more. But let's just say I've had many other big ones. Maybe they're not quite as well known, but I mean I had a crypto one called the Two Pizza Story, that was a YouTube ad I created and in just three months it really spiked higher than even here in my garage. So that was a year or two later. Then I had another one called 12 Foundations. I had another one for my SMMA, I had another one for my HSMC Airbnb system. I've used them for other things, you know, unrelated. I've used them for physical E Com brand. So I've had, you Know about seven of them. I had one for mentor box. If you remember a stack of 52 books saying the average successful CEO reads this many books. It was like a stack as tall as a human, you know, And I was like, you can either read one book a week or for seven bucks a month, I'll have the author summarize them for you and send them to you. So that one did really. I got 50 million views on one ad on Facebook ads. So this is not something I've just done once. So I want to give you an optimistic approach that you can actually have one of these inside your business. Now I want to differentiate something. This is not the same as an ad, even though you can use. Instead of calling it here in my garage video, I'm going to call it a magic movie. The reason I say magic is because the results are so shocking. Then when it comes to business and making money, you're like, wait a second, this almost feels like magic. So this magic movie, you know, is not really an ad, even though I almost always use it as one of my ads. I have my AI CEO product right now and the best performing ad is actually a long one. So this is longer than the normal ad here in my garage was 3 minutes, 55 seconds. Once in a while they're under 3 minutes, you know, 2 minutes. But they're usually not 20 second ads. Those are separate. You can use those. So the basic strategy in a nutshell, then I'm gonna go into depth. The basic strategy in a nutshell is you create a magic movie. Perfectly written out, perfect timing, doesn't have any fluff, cut every scene so it's perfect. And they're usually, like I said, 2 minutes and 45 seconds to somewhere around 7 minutes. Okay? You use it, then you pin it to your Instagram as your pin post on the top of your Instagram. You pin it to all your social media and you. Before every sales call, your team says, hey, can you watch this before we get on the call? It's so it's a pre call video as well. You can also put it on your home page. I recommend of your website. So if someone comes find you for the first time, they watch this video. It explains exactly who you are and why they shouldn't even look at your competitors and should just come to you. Okay? So the, the goal of this is a pre suasion video. There's a good book by Robert Cialdini called pre suasion. Okay? And the idea is, and this is especially true in the modern world Is that people are used to seeing ads. Google estimates the Average person sees 10 to 13,000 image ads, video ads a day. I, I can't even believe that's true. But whenever I google it, Google keeps bringing me that number. Let's suffice to say it's a lot. Okay, so in the past, my mom used to tell me when she was growing up in the 60s or whatever, there was three TV channels. Whatever came up on TV, everybody paid attention to Wheaties cereal or whatever it was. There was not an inundation of ads in the world. So in the past, even when I started, I built my first funnel in 2001, we didn't have, there wasn't even streaming video back then. Okay. It was still like dial up a lot. Most people had. So what happens is back then people weren't seeing many ads. I just had a tech sales letter, no video on the page. I'd image ads or just text ads and you could convert. I mean my row as return on ad spend back then was like 5-10x or even more. Now in the modern world where everybody's inundated, you need a pre suasion video. And that's what this here in my garage magic movie that you need in your business. That's, that's its purpose. Okay. So its purpose is before they take another action, you might have a longer video you want them to watch, right? You that first have them watch your magic number movie. This thing does a lot of the heavy lifting. It's also somewhat general. So if you have different products, in the long run you should have multiple magic movies. But in the short term you can use this magic movie as you know, the one that carries and does the most work for you. Okay. So you get a lot of work done with this video before your sales team calls them, before they fill out a long form, before they watch your long video sales letter. You might still need a 45 minute video sales letter. But I still want them to watch this first. This is the entryway into your business. Now as I said, in the long run you do need one of these. Ideally per big business, per big product. If you are a business owner like me, with different streams of income, you'll need to make more than one. Okay, let's go a little bit into the, the elements of this. So what are the elements if you want to try to make your own, I by the way have an agency. So if you want us to make you one, okay. And it works for about 80% of industries so we can jump On a quick call and I'll tell me or my team will tell you if, if your industry, it'll work. There's a couple industries I see it not working for. So if you want us to do it, I have tylopez.com Magic Movie Podcast. If you just go to tylopez.com Magic Movie podcast it'll take you to a calendar book a call on me or my right hand man's calendar. And it's a free call and it's not just a sales call. We'll actually coach you. These are a lot of work. So we don't mind getting on a quick coaching call and showing you how to do it without us. And you know, 20 of people, 30% that end up having us do it. So we make money that way too. But services is not the main way. In fact, I've only opened this up once in the last 10 years. That was in 2019. I did these for other people for a short period of time. And then I, I was like, oh, it's a lot of work. So we, we've opened it back up to do for a handful of business owners. And the main reason I do it is, you know, it, I, I like to buy businesses so it helps me when I work with business owners, help them grow their business. Once in a while I end up, you know, either buying your business or being investor or whatever. So that's my, my selfish interest in doing these magic movies. But I, we're the number one in the world at doing these, without a doubt. I don't even think there's a close second to us, especially in the style that we do. So. Tylo.com magic movie podcast three words. Okay now so here's the elements. If you want to do one on your own, here's how you do them. So the most important thing to understand is that human attention span has dropped precipitously. So when I started like here in my garage, I used to have a 45 minute. It was first the 3 minute, 45 second magic movie, okay? Then it switched. You would click and watch a 45 minute VSL now. And that was selling a 67 product right? Now that that concept still works, don't get me wrong, but a lot of people have crazy attention spans. The attention span drop in the last 10 years is unfathomable. I'm talking people that used to be able to watch a 45 minute video now have a hard time watching a 4 minute one. You're talking a 10x drop. So what you want to do here, what I recommend is you imagine that every single second of this magic movie that's going to generate all these leads and sales for you is it drop off point. So you have to optimize around reducing drop off points. And remember, just, just so I, I hold this out. The reward for doing this is so insane that you're, you're gonna be like, I should have dropped everything and made a magic movie for every one of my main products. For sure. For your main business. At the very least, you're gonna really be bothered at yourself. So don't get mad. I, I've gotten mad at myself after realizing, you know, that I tried a hundred hours, a thousand hours of something and I could have just focused on making one insane here in my garage magic movie which would have, you know, 10. These can 10x lead flow and say and in sales 10x. I've seen them 100x things. Okay. Obviously if you do them wrong, you get zero. But I'm just saying this is not a minor thing. A lot of people ask me, Ty, you know, which AI should I use? Grok you Claude or chat GBT? I'm like, you know what, there's only a 10 lift. Even if I told you which one I think is best. Okay, it's only a 10 increase in your life if I told you some people go all the time. Well, what if I start doing, you know, email marketing or SMS marketing or what if I start going viral on social media? Even Those things rarely 10x anybody. They usually at best w. So you're getting, you know, 10 leads a day. Now you get 20. I'm talking one magic movie that you then point every single source of visitors to. Every traffic source gets pointed. So if you do an Instagram post, you can now link on Instagram and YouTube back to your magic movie. If you, you know, people visit your website a lot, this thing's sitting there on the homepage. Once you get a good magic movie, you just point everything there. Your email traffic, when they join your email, the first thing you say is, can you go watch this very important boom. So, okay, so just want you to know the reward of this is beyond any other strategy and business that I've seen in the past or I see now and I see a lot of stuff. I got 10 million followers. I see what almost every entrepreneur online is doing. Okay? And this is the best single action you can take. Okay? So to make one, you got to optimize around drop off points. So you want no drop off points. If one Part of your ad or video has too long of a silence, is a little boring. You gotta kill it. So this is your main editing job. So in order to get a video that doesn't have many drop off points, it needs to be pre written. This is not something to improvise and I love improvising, don't get me wrong. But not with the magic move. This should pretty much be fully scripted out. Okay. This is pretty much wordle for word. If you're in the video, there's some teleprompter apps that I use. So you're going to need to kind of read off a prompt, read off a script for this. That's my recommendation. Okay. Now, next thing you need to know, it's got to have a really hypnotic opening. So I have a framework I call the Humps framework. So that's hypnotic. That opening I don't like. You know the word hook is good. I could have used the H, could have been a hook. But I don't think people understand really what a hook is. A hook has to be hypnotic. I have a magic movie now called who's Coming to the Party and it's just the most insane ad. No matter how much I spend, it gets me $50 qualified leads. Just to be for comparison, in my industry, most people are getting 300 qualified leads. So this is 6x better, which is mind blowing as you can imagine. How much if my competitors have to pay 300 for a lead and I pay 50, imagine my return on investment, right? So all my return on investment potential. So I'm on a little walk here. If you hear people in the background, all right. I like to do my podcast videos or audios when I'm walking. So back to this. So hypnotic opening, that's the H. And really, of course the whole thing needs to be hypnotic. But you have now I see this on my Instagram Insights. If you have a professional account on Instagram, if you look at the Insights, there's a little tab called Insights. And you can see that if you watch your good videos versus their bad ones. My bad videos, see, that aren't hypnotic. They have like 50 of people drop off in two seconds. It's insane. Two seconds. So half people decide in the first couple seconds if they're gonna stay my best videos. You know, only 30% of people leave. 70% of people stay in the first two seconds. So. So you're going to have to have this really ruthless mindset with the Humps formula. Hypnotic opening and the whole thing. Humps is hypnotic opening. Then you is unusual origin story. This is your time to, you know, what is your origin story, Whether it's your business. People buy emotionally, never factually. This is the hardest thing. Even though I know this, even though I'm in the one percentile of business owners who know this, I still forget sometimes. So the unusual origin story, for example, in E commerce, of all the formats people do ads, the one that's almost always the highest converting is the founder story. Like, hey, I'm Ty and the reason I built this supplement company is because, you know, whatever, I was overweight and then I found this herb and it helped me cut weight. Those origin story videos crushed on almost every type business you can be in. Okay, why? Because they're basically establishing a personal brand. And right now studies show 96% of people trust a person more than a logo. So in the past, people are trying to tell the origin story of maybe of their corporation. Resist that temptation even if you have a corporation. You see, this was understood by Steve Jobs. He really personalized Apple. Everybody knew early on it wasn't a faceless brand. You knew Steve Jobs was there. And you see that with Elon Muskman. You see that with pretty much every big company. Very few companies, there's a few, some pharmaceutical companies, but if you go to the top 10 wealthiest people on earth, all of them have brands that heavily use their story. Warren Buffett owns 100 companies. Almost everybody who invests in Berkshire HATHAWAY in those 100 companies, they know it's because of Warren Buffett. You know, he's a household name. So unusual origin story. It needs to be in your magic movie. Then m make it simple to understand. I like to use fifth grade vocabulary. You know, some people say fourth grade. I, I've tested all. I think sometimes for some businesses, fourth grade is just a little bit too elementary. But sixth or seventh grade gets too advanced. You don't want multi syllabic words. Like I just used their multi syllabic. Right. You don't really. I don't really like multi syllabic words. So I'm a big fan of fifth grade. So I go through my script now you can use AI and you can say, you know how once I'm done with my script, I like to write the scripts mostly myself. AI's still not good enough to make a true magic movie. Maybe in a couple years I can still beat it myself for the most part, especially coming up with the concepts creatively. So. But I want to, want to make it simple to understand on a vocabulary Level, then the P and humps. I always tell people, you got to hump more. You ain't getting enough sales and leads because you don't hump enough. So BM make it simple to understand fourth grade vocabulary. P practical insights. So in that three minute video, make sure or this three to seven minute magic movie, you want to have some one, two threes, like a list. Here's three things I learned. My hair in my garage video kind of had three things I taught you, you know, it had a hypnotic opening with the here in my garage video. What do I love more than this Lamborghini? These books, knowledge. But it went through kind of three things, you know, so almost always they call them listicles. Listicles really convert well. People do well with a simple order number. So in the magic movie, not always, but a lot of times I want to kind of say, here's three things you should know in general, if you can edutain, you win. So what's edutainment? Educational entertainment. Some people you can also call it infotainment. Okay, I'm kind of one of the kings, one of the OGs, maybe the OG, the original guy using at scale infotainment. Now there are people who just educate. I want to warn you about that. I remember long ago I got a friend who I think is the best marketer in the world. I think right now he's netting about a million a day, moved to Puerto Rico, gonna net after taxes more than 350 million. I think this year. He's been making money a long time. And he's, you know, he's a more of a. Doesn't put his face. He puts other faces on brands. He license faces as doctors and stuff. But anyway, I was talking to him years ago and he's like, it's like, oh yeah, this other guy, I was mentioning another guy that was kind of coming into my space and competing with me, he said, ty, that guy's never gonna win. I said, why? He said, that guy teaches too much, he educates too much. He's. That's too boring. He said, you entertain. So the goal of this magic movie, this here in my garage style, is that there's an element of entertainment in it too. Okay, people, I don't care what you say. You can bring up some example, this guy teaches and he gets a million views. Well, great. Well, if you go to your Twitter, your ex, your Insta, and you look at the top training videos daily, they're never really educational. They're always sports or entertainment. And those get 300 million views or 100 million views. Okay, now, I'm not saying as a business owner, you need to just be funny or something. I'm just saying keep in mind this immutable law of dopamine that people really, they do respond to the authority of somebody teaching them, but they also respond to entertainment. So that P part, the first. The. The first three, you know, the hypnotic opening, the unusual origin story, the make it simple. Those are more the entertaining. So in the p. Practical insights, you want to give them a 1, 2, 3. Right. Of something that they feel like. I always say, I want my ads to help people who never buy from me. Like, you're listening to this right now, and you may never hire my agency to build you a magic movie. And you got value. So when your ads bring value, regardless of them buying, you know you've done well. So that's the. That's the practical insights. So now in the HUMS formula, we have the S. And this is pretty important. And that's a special reason to buy now, special time in history, special urgency, special reason to take action. Almost all humans are procrastinators, so don't forget that. It's not you need to hump a lot. It's humps with an S, plural. He who humps the most wins. So the S is one of the things you really have to think through because you. You can't give artificial urgency. That doesn't work anymore. You see that? I mean, it works a little bit. You see people saying, oh, only five bottles left of this. And now Jeff Bezos did it really well on Amazon. He had. He had kind of. He found a legit way to create urgency, which he said, you know, 3 hours and 46 minutes left if you want it shipped today. That way he could ethically and legally have a countdown timer, you know, without faking it, and manufacturing fake urgency. So you need to think through. Now, if you have an event, those are the easiest ones because you can say three days and, you know, 12 hours left till the event. Those are my favorite. So there. Just remember there's two things. There's scarcity and urgency. I have a whole 39 trigger system. Okay. Which is different. It's related to building this. You really should go through my 39 triggers to understand the deep psychology of why humans make any decisions. There's 39 emotional triggers that make people buy, make people take action. So I don't have time to go fully into that. You can. You can go to my blog and find my 39 triggers. So the difference in the 39 triggers between urgency and scarcity. And you kind of want to have them both. When I say special time in history, you want to put as the final part of your magic movie. It's kind of both combo. Urgency is essentially this. I'll give an example. Hey, there's only three days till my seminar, so you need to urgently click here and buy. Scarcity is whatever. There's only 10 seats at the dinner. Okay? So urgency is time based. Scarcity is usually slots based how many slots you have open. Oftentimes they go hand in hand. So when you do the humps in the s scarcity, I highly recommend you have that s be a combination of urgency and scarcity. Okay? I find that really important. That way people go, oh man. And, and just understand. By the way, you can make the perfect magic movie with all the hump perfect. If you don't have this damn s correct, the whole thing falls apart because then they don't take action. Remember, you're using the magic movie as a bridge. It's a bridge video, a bridge page. So like I said, it's not really an ad. It's not always a landing page. It's a multi purpose tool like a Swiss army knife. So with the magic movie, I'm continually, continually driving everybody there multiple times a year. You, you might want a customer to see it more than once. I'm putting it in my welcome video. I'm putting on my home page. I'm pinning it to my Instagram, I'm using it as an ad. I'm using it on a lander. Okay? It's the preface. It's like chapter one of your book, you know, and, and that chapter is the one that's gonna pre sell them pre suasion and determine whether they take the time to go through the more in depth sales call you have or the more in depth funnel. That's what most people are lacking. They just have a funnel. But they don't have a magic movie. So nobody really reads the whole funnel. So this special time in history is absolutely urgent because or else they watch it, they're entertained, dopamine fires in their brain, they're triggered a little bit, but they don't feel like they gotta immediately do something. So these magic movies are heavy on the urgency scarcity. So you really, this is the part you gotta think through because what doesn't work anymore is just to go, oh, there's only 10 spots or only a few more hours left. Or I'm only taking a few people that doesn't work anymore. People are saturated with that message. They're saturated with that message. So you got to be much better at really saying here's a concrete reason. So the, the things that I use, as I said, if it's an event, it's pretty easy. Can show how much time there is left. There's this much. If it's, you know, on the flip side, if it's something that's evergreen, there's no actual urgency, then you want to focus more on scarcity. Like, can you legitimately only take 10 or 20 people in? That's great. Do you legitimately have problems manufacturing a lot of these project products? So you're like, I have this much in the warehouse. Please do not procrastinate. Is it something where they get an advantage by being a first mover? Talk about it. Okay, the next part of this video, you first, you got the Humps formula. Then you have to understand vrin. You've heard me, if you followed me for a long time, talk about Vrin. Score. I got this. This is the advantage of reading. I got this out of an old Harvard textbook. V R, I N value, rarity, inimitability, non substitution. So the Humps formula is the outline structure. Okay. It's not the full outline. I have an actual proprietary one I don't totally share. It's like a 21 point. Sorry, 31 point exact outline. It's kind of my secret sauce. But the Humps gives you a good feel for this. Okay, I share like 90% of what I know, but I don't share 100%. Unless you work for me or you're a customer. Some people say, oh, you should share everything. Oh, okay, maybe that you can. I keep a little bit of proprietary. Just like Coca Cola keeps their, keeps their formula a little bit secret. Kentucky Fried Chicken keeps their, what is it, 21 spices or seven spices? I forget what it is. They keep it in a lock box, so. But the homes formula will help you now. The, the overall vibe, style, impression that you need to give off from this video. Besides, Humps is this Virin Score. So this is the essence of it. The essence. I gave you the formal structure, the Humps. Now I'm going to give you the essence. Now what do I mean by essence? Well, I'll give you an example of dating. There could be a woman that a man goes on a date with that checks all the boxes, like the Humps formula, right? On paper, she's perfect. Is whatever height you like, age you like, hair color you like, personality. Type you like, but there's something, you're still not attracted to her. And women have the same with men, lots of people check the boxes. So you could have a humps formula perfectly scripted out in your magic movie, but it still doesn't convert, doesn't 10 extra sales and leads. Okay, so what you need then on a humps formula, what you need next is the essence of. And that's, that's like in dating, you know you're attracted to this woman, but you don't know why. That's the intangibles. So that's VIN score. So when you do a magic movie, you got to give it a 1 to 10 on each of the vrin. So the first one is just value. You know, humans like valuable stuff. We can't always explain why it's valuable. What's valuable to humans? I mean, just think of practical things. People say, oh, this is valuable. Women say, oh, he's tall. They value that, okay? Men say, oh, you know, she's, she's whatever. Feminine is this essence that you can describe. People say that they, they value money, they value jewelry. They don't even know why. Why do you like a diamond ring when you get married? Okay, so humans are just attracted to this overall feeling that I got value. We've all been to a movie. You spend your money, you plan your night, you drive to the theater, you sit there for two hours, and at the end, like, yeah, it's a good movie. But like, just, you're kind of like, I wish I had stayed at home. You ever done that? Or you watch Netflix. You're like, I think it just wasted two hours. So the overall, when you're done with your magic movie, you should be able to give this to a test audience and say 1 to 100. What's the value you felt you receive from watching this three to seven minute video? What's this? The overall, without overthinking it, just like if you went to a movie, you know, the best movie you've ever seen would be a 10 out of 10 value. You just go, thank God I left my home and drove to this movie theater. It's the best thing I've watched in a long time. I'm gonna tell all my friends about it. That's just value. And, and you create value by really hopefully your product that or service you're selling in your business has a lot of value. Like, I hope you got a lot of value there, okay? Because it's hard to polish it. You can't polish a turd that's what Charlie Munger says. So hopefully you're going to try to use this training here to do a turd of a video. It ain't gonna work. Okay, so, okay, so Brin, the R stands for rarity. We all know what something rare is. You're like, wow, man, I, I haven't heard something like that in a long time. I don't know if I've ever heard something like that. When they watch your video needs on a 1 to 10 needs to be 89 or a 10 on rarity. It just feels like not only was it valuable because you can get value from something. For example, if you get in a Tesla car, okay, my, my friend Joe, he loves Teslas. He loves the fact that he's, he's a t save 600amonth on gas. I love how fast it is. So every time I he gets in his Tesla he gets value. He feels emotionally good. He's like, oh man, I'm hardly paying for this drive. It's just an electric car. Oh, it's so fast. I can go to zero to 60 in two seconds. But it doesn't feel like a rare experience because he does it every day. So that's the difference between value and rarity. So I want you to have this feeling to this video. It's like, wow, I've never seen a video like this. Okay, 1 to 10. If a random audience of your ideal customers watches this video, I hope it feels rare. By the way, if you're watching this and you feel a little overwhelmed and you're like, I don't know if I can create one of these videos. I'm telling you, go to talos.com magicmoviepodcast book a call. It's free. With my team. Sometimes I join the call, sometimes with my one of my right hand men and we will go through and help you make a magic movie. We'll also tell you how much it costs if you want to hire us. Okay, it's not like cheap. You can't hire us to do a magic movie for a hundred dollars. It's expensive. But that's because the results are insane when I've done them for people on myself. I mean for me, if someone said hey die, I'll make you hear my garage video. I mean I, I could have paid millions for it and would have been a, you know, 15x on my money when a thousand 900 return on investment. So anyway, if you're listening to this, you're like, oh, this is great. I don't know how if I have the time or expertise. If your marketing team's not a 9 out of 10 or 10 out of 10, they probably can't pull this off. Just go to tylerpevis.com magicmoviepodcast and we'll do a 30 minute call and we'll, we'll actually, like I said, even if you don't buy from us, we will actually help you on that call. Design one. So you could bring your marketing guy on or you could just be on. Okay. We, I've trained my guys to give you value, not just try to sell you. We will talk about obviously you know how much it costs if you, but we're not going to force it down your throat. I never force services down someone's throat because it's a lot of work. The, the smallest profit margin of anything I do is services, you know, so just, I would book that call. Like I said, I have all, I did this once in 2019 and then I shut it down. I did a 2019-2020 and I haven't done it since for years and years. So this is real urgency because by the way, if you are listening to this episode late and you go there there it could very well be a waiting list with no book a call. So if you go there and the calendar is booked up, that's real, just put your name on the waiting list. And I've only done this once in the last 10 years so I'm doing it again. My second test group, 2019 I took, I said I'm opening up seven slots and I guarantee you, I think it was 10x on what you paid me. I can't remember the guarantee. It was something absurd. So it was 5x or something 400 return on investment. So I said back then it was more than just a magic movie. We're installing a full, what I call video marketing system which we, we're doing now in the second test group too. You can either have us just help with the video or we can install a full video marketing system. Cuz that's really what a magic movie is by the way. I, I, I should have talked about this at the beginning but just real quick. The most powerful force on earth is not a webinar. It's not email marketing, it's not AI automation, it's a video marketing system because that's the only thing that appeals to our DNA. We see you, we hear you. The only thing missing is smell. The best sales is in person. I think everybody, I've never, I've closed huge deals, $100 million deals, and all of them have been in person. Now, the power of video marketing system, this magic movie, is that instead of you having to fly to them, play golf with them, you can get two out of the three senses. Okay? You can have video and audio right there selling for you 24 7. Remember, the problem with the sales call is it's on. You have to decide on a time you both agree on it. People are busy now. So I like, I love my magic movie, my video marketing system, because that thing runs 24. 7. You know, they can watch it at 3 in the morning or in their time zone. So anyway, back to this whole thing. So back in 2019, we were installing, people were paying 150 grand. I'd install a whole system, got a money back guarantee. I mean, people made millions from it. And I said, if you don't get this crazy high return on investment, the highest anybody's ever offered, I've ever seen online, we'll give you our money back. So out of seven people in 2019 in that test group, first test group one, now I've opened test group two. But test group one, only one asked for a refund. And it was a, it was a guy. The reason, he's like, because he never manufactured the product. So we made him an amazing video marketing system and we gave him some of his money back because he never, he was selling a supplement and he forgot to get the supplement manufactured. So we had this amazing video marketing system, but no product. So the other six people that actually had a product and a service, like I remember, we took one lady who we five extra in a month or two. She'd been in business five years or 10 years, I think, I can't remember, but for many years. And she's like, oh my. She was down in San Diego. I know because I just talked to her. I was going through the customs in Brazil a couple months ago and she called just for an Update. But we 5 extra. She's like, I can't believe one video marketing system. I've been working hard, so made, you know, millions and millions more from just one video marketing system. So Anyway, go to tylopez.com magic movie podcast. We have different levels we can help you. So if you have, if you're making a ton of money, you can use our VIP level where we just do everything, install a whole video marketing system. If you're more on a budget, we have like a core system where we just help with one part of it and so on and so forth. So we have three levels anyway. Okay, so back to this rin score. I'm here in a park in Scandinavia. I love Scandinavia. I'm an explorer, by the way. Should watch some of my videos and my. My talks on finding your destiny. Your one word destiny. So I'm really an explorer. That's. That's my one word, destiny. So if you see me all over the world, people are like, todd, why do you have four different homes and different this, that? And you're in Brazil, you're in Sweden, you're in, you know, la. I'm like, man, I'm an explorer. Know your prototype, know who you are. Sorry, your archetype, not prototype. Although prototype's kind of the right word too. If you don't know that no matter how much money you make, no matter how much quote, unquote, success you get, you will always be a loser. Because winning at the wrong game isn't winning. My mentor, Joel Salton, used to say, worst thing in life is to grow old and realize you got good at the wrong thing. Okay, so anyway, back to this business talk on Magic Movie. So, Rarity, we talked about that. It needs to feel like, man, I've never heard this. Now, inimitability is a word most people don't know. It essentially means you can't do it yourself. So, for example, if I see a video and it's teaching me how to sharpen a knife, let's say it's a guy who sells a service on how to sharpen a knife, okay? And he has some special, I don't know, he's selling a device to sharpen your knife. Well, that's not very inimitable. So on a 1 to 10 score, no matter how good that video is, unless he knows my secrets, it's gonna feel like a 5 out of 10. Meaning I can do it on my own. I might go, oh, that's great. He's teaching how to sharpen a knife. Oh, that's great. He has his own special device. But I've got something in the kitchen too. So I might just take his advice, learn a little way to sharpen a knife better. But I might never buy from him. So anything that creates massive wealth feels inimitable. For example, an iPhone on a 1 to 10 is a 10 out of 10. I can't just, you know, go in my garage, weld together, manufacture a quick iPhone for myself. A Tesla is a, you know, 10 out of 10 complicated car that works simply. Right? But you don't feel like, ah, well, I saw this ad for a Tesla, but I'll just make one myself. I'll, I'll, I'll buy an old Chevy and I'll tweak the engine a little bit until I have this electric car. No. So things that create a lot of wealth on a 1 to 10 of inimitability are very high. So this magic movie has to make your product or service feel very, very inimitable. Okay? It's got to feel very inimitable. And that's, that's. These are all. I'm, I'm giving you a high level. And, and maybe I'm making it sound simple, but it ain't that simple. What I'm talking about here, it's not that simple. Something being inimitable is a real technique on how to make it inevitable. Okay, It's a real technique, but the end result is in my unconscious mind, I should not feel like, oh, I can do it on my own. Even this video, this audio video that you're listening to now, a lot of you are feeling that there's an element of inimitability. Like, I think most of you don't think, oh, yeah, this is the simplest thing I've ever done. I'll just quickly make my own magic movie. Three to seven minutes. Some of you. Now, some of that just depends on people's cockiness. But what I do, once people start trying to make their own magic movie, they'll be like, wait a second, you know, this is the trickiest thing I ever attempted. So sometimes you got to let people try to do it on their own. But the point of your video is that they watch it like, dude, this is amazing. But I, I don't, I need these guys. Okay? Which brings me to the N in RIN Score. V R I N. The N stands for non substitution. That means you want to show how you don't have many competitors. So I'll give you an example. When I'm selling my Tai Lopez products or services, I lay out like, I had an ad recently that I was running. I still run it. It's making. Where we do ads for you, okay? And basically when I do this, I lay out how Chat TBT ranks me number one in modern history, number one alive, number one living human at making social media paid ads. So I really take the time in this, this magic movie, you may have seen it, I'm talking about, it opens up with me showing a Screenshot from Chat GPT where it ranks the top 10 social media paid marketers in history, and it ranks me number one I am showing how there's no substitutes if you want to work with. There's only one human on earth that I know of, that's me. That's been making paid ads at scale that convert through three recessions with multiple products in almost every main industry since 2001. Me, Tai Lopez. Name somebody else you can at scale, okay? In multiple industries from physical product, furniture, clothing, supplements, ebooks, info products. I'm the only guy on earth. So in my magic movie, I'm gonna take the time to be like, by the way, you might want to shop this around, but you can't because I'm the only game in town. If you read Peter Thiel's book that I recommend in my Ty Lopez.com books page, Peter Thiel's book, he was the mentor in many ways of Elon Musk, right? And it was the one guy Elon Musk didn't want to compete with. He's like, I ain't competing with Peter Teal. Peter t odd started PayPal and Elon has started X. And he's like, emerge under Peter Thiel. That's how smart Peter Thiel is. He's one of the top venture capitalists in the world. He owns founder fund with a friend of mine, him and Ken Howery. PayPal mafia guys. Anyway, the whole book I can summarize. One of the great top three business books of the last 20 years is 0 to 1. I try to read at least once a year. The whole point of the book is how to escape competition. You gotta escape competition. Now another super sharp guy, Naval Ravikant in his almanac. You know, he's a sharp, kind of like a young Charlie Munger investor. One of the made a billion or half a billion or whatever. He says you escape competition through authenticity. That's one approach. By the way. There's many ways you can escape through a friend score hard to manufacture product. But the point is you got to escape competition. The number one predictor. If I was to meet you, you know, one year after you listen to this, I could predict your wealth primarily by did you escape the competitive vacuum. It's kind of like gravity. To go to Mars or space, you have to escape gravity. And you need a lot for a spaceship to escape gravity. It ain't that. It's not a walk in the park. It's not a walk in the park. So what do you have to do? Finishing up my coffee here. I don't drink much coffee. I follow the. I like 50 to 100 milligrams of caffeine a day Max. My, one of my mentors in health is Horon Gracie. He's a red belt in Brazilian Jiu jitsu. His father is the co founder inventor of Brazilian Jiu jitsu. He does zero caffeine. So. And he's, he's I don't know, 80 years old. He did one of those aging telomere tests in South America, Central America. And the doctor was like you might be the youngest man on earth biologically that if you go look at those guys, it's crazy. Anyway, he's not a big fan of stimulants. They mask your bad health. So But I think 50 to I take a one small cappuccino. It's 50 milligrams approximately. Sometimes I don't like pre worked out, sometimes I'll go up to 150. And if you are going to 150 body.com you can go there. That's my whole theory of anti aging. I look a lot younger and I test a lot younger than my, my chronological age. And that's partly because I spent a million bucks between 2015 and 2020 testing every biohacking advanced technique. And so if you ever want to know my theories go to150body.com but anyway, it's just coming back to reality here. So you escape competition maybe through authenticity, whatever. Through video marketing and explanation. So this is critical in the VIN score. After I watch your magic movie, did I could I explain to my grandma, I call it the 98 year old grandma test. When my grandma's 98 years old, she's very non complicated woman. If you started talking to her super complex, she'd be like no, you know, you know how older people get grumpy and short. So she would, if she watched your magic movie, your video marketing campaign, would she get the feeling in a super simple way why she could just say yeah, I want to work with this company, this guy, because of this. With me. People have a simple thing. They can be like ties to OG the original. I'm the OG of the online marketing space at scale. There was people before me. There's guys I look up to, like Frank Kern. But nobody's done my volume in marketing for as long as me. Frank Kern kind of retired, semi retired a long time ago. I've been in it through three recessions, 2001, 2008, you could say the COVID There's really been four. But let's say three recessions scaled multiple industries. I'm the OG and when somebody watches my magic movie I want them to feel if they, if they connect emotionally with me, it's partly because they go, Ty's the only guy. I have a private client. I won't say his name because he's very famous guy. He's a top three person in this industry. Young guy, been my student since he's a teenager. Worth a hundred million plus, I think by now. And he paid, you know, he pays me. He got on my 100k a year private mentor program where I work directly with CEOs and business owners. And I remember him saying, Ty, the old. The reason I'm wiring you 100k because you're the only guy on this earth. I feel that I can ask these questions. You've been through what I want to go through, meaning where he wants to be in his industry as a business leader. He's like, you already been there for 10 or 20 years. So for me it was a very easy sale. I wasn't competing. Your. Your number one thing can keep you from making money is when you're perceived as an option, your product or service. It's kind of like this magic movie. I can promise you it's not one person on earth except my team, me and my team that can make one of these for you. If I knew someone, I would be hiring them. By the way, I see a guy online who sells a. They all make you a video sales letter for 97. Well, I'm sure that guy can't do magic movies because no human would sell that for 97 bucks. I, I have only opened this service up outside my own products once in 10 years. Not something that I'm just gonna do. It takes a lot of brain power, a lot of skill, a lot of editing, a lot of re scripting and re copywriting. So there's other people you might. Let's say you were thinking of using me. You might go shop this around. I dare you. And by the way, if you find somebody as good as me, please tell me their name. I'm going to hire them immediately because I need a few more. I launch a lot of products so most people understand that on number one. I mean, Chad GBT also ranks me number one at video marketing for paid campaigns in history. Not just social media marketing, but also video specifically. I remember one of my best friends is a PhD in neuroscience and he's the one back in 2012 when blogs and writing was still big on the Internet. He's like, Todd, go all in on video man. He's like the human brain responds to 10x it's actually 6000x or 60,000x more responsive to images than words. So back then people were doing a lot of blogs that were written, a lot of tweeting, a lot of articles. And he's like, forget that. And so that's why I went. This is probably, maybe Even earlier in 2013, I went so hard on video marketing and so I just tell people and they can see my results. It's like, nobody can make you a magic movie better than me. They're so powerful and it's so rare that I, that I don't even know who else to hire. I hire out a lot of my services for my. If I can use an agency, I do it. But I don't even know an ag. There's one set of guys called the Harmon Brothers. You could go hire them, but they make more like Hollywood style commercials and they charge like 500,000, I think for, you know, an ad. They do more ads, but they would put a big movie production set together, you know, and they would put like celebrities in it. So there is that option. I don't like the. I like more guerrilla marketing where I'm in the video or they're not so highly produced. I don't want them to look like a Warner Brothers movie, you know, sometimes. So the only potential competitors in this world to me on making these video marketing systems is the Harmon brothers. And they're 500 grand. So I'm not worried my competition is just gonna go switch, you know, to a 500 grand option. You can, they're. They're good. They're good. And, and if you have a big, you know, billion dollar corporation with a some product, they're, they're good for that. But, you know, Dollar Shave Club would be an example that made a guy in 2013, it was an actor, a broke actor. He made one magic movie and that video he eventually, a couple years later sold for a billion dollars cash, I think to Unilever or one of those guys made him. You know, I don't know if he owned 100, but probably made him 500 million from one magic movie. His style's a little bit more my style combined with the Harmon Brothers. The Harmon Brothers. Do my hair in my garage was my style. You can shoot it on a lower budget. It's more authentic feel. The Harmon Brothers are more like TV commercials, but they're expensive. You know, I think they charge even a million for something longer and more complicated. So as I said in the Vrin Score, just like I feel very cocky. You have to feel cocky about your product or service. And that will help you create one of these magic movies that just sells in an, in a mind blowing way. Because the second people feel you're the only person on earth, the sale gets easy. Part of the reason you're struggling, if you are struggling or part of the reason you're not scaling is just people feel they have other substitutes, other options. So, okay, this overall video, I think I've laid it out. You got to have the Humps formula operating and the Vrin score essence. The Hump score is the formal structure, almost like an outline. And the Vrin Score is the essence of it. It's like the, the vin. The Hump score is like going on a date with a woman. She checks all the boxes. Her education, her height, her looks, her personality. The Vrin Score is the actual attraction that you can expect. Explain, right? That's your friend. And so you get those two parts right and you will have a masterpiece. And by the way, for the rest, you'll, you'll kick yourself. You'll be like, wait a second. Not really. The first way to make a business is just to make a magic movie. Once you know what product or service sells, your whole job is to make a magic movie. I'm. I'm here in Scandinavia partly I like to kind of. I was in la. If you're in my mastermind. If you're not my mastermind, you missed out, man. I had a two day, two and a half day mastermind in la. Closed room only. It wasn't a conference, so I didn't invite a lot of people's limited to 60 people. And it was actually the best talk I've ever done in terms of how I felt about it. The first day, Thursday. So I have one coming up. Go to Ty Lopez.com calendar and you'll see my upcoming events or just go to ty.com you see on the whole page. But anyway, one of the things that I, I talked to them about making these magic movies. I ran them through a whole, you know, I showed them a presentation different magic movies that I've created, other people have created that have created 100 million to a billion of new sales, you know. And when I was doing that, I realized that the book, the one thing, if you've gone to tylerbiz.combooks, you know, one of the top books I recommend everyone read, especially if you're trying to make money, is the One Thing by Gary Keller. It's actually a book. I made a bestseller. It's a, it's by the billionaire, the real estate agent billionaire who started Keller Williams, Gary Keller. He had this. I, I named it as like one of my top books. And my title was Slash Books. Has been a top, you know, book list for many years and it became a bestseller. It's been a bestseller since I promoted it in 2013. It's still a bestseller when you go to Barnes and Noble and the essence is we have too much to do. I'm sure you feel that way. If you own a business, you got too much to do. So what's the framework? The mental framework is what's one domino? If you know the game dominoes that you push that down and 10 other dominoes fall. The reason is probably feel overworked is because you're pushing each domino one at a time. This does not work. That's what people call quote unquote leverage. It's like what's the domino? You push this one down and like eight things just magically get fixed without you having to do any work on them specifically. And that my friend is a video marketing system with a magic movie at the forefront to pre suede and drive all. Especially everybody who doesn't really know you yet. But I even use this on recurring customers. People forget fast. They forget. I have people follow me since 2012 and sometimes they need to be reminded why they follow me. Don't, don't ever think it's not possible in the modern world to hold such real estate in people's brains that you're always, you know, seen as somebody they they need in their life. That's the reason if you look at Microsoft, arguably the most well known business brand, you know, or I think the first company to 3 trillion market cap they spend 500 million a week on marketing a week, 2 billion a month. It's public record. You can go confirm these numbers. They're a public company. Why would Microsoft, why would Coca Cola, why would Disney still have a marketing budget? It's because of the vanishing effect. Anything not in front of your face vantages from people's memory. You know, that's why long distance relationships are dangerous. You know, when you're not in front of somebody's face often they kind of, it's not that they don't like you, they just. The human brain is not built with a lot of memory. It's not a lot. If it was a iPhone, it wouldn't be the iPhone with whatever 1 TB or 1. I forget what the new iPhone memory is. It'd be a low memory machine. So you need a video marketing system that follow checks all these boxes because even your best customers are forgetting about you. And some new marketer who's presenting themselves in a little bit more hypnotic way is slowly stealing your market share. You got, you gotta remind people who's boss, who's the king. You know, what's that one movie you gotta smack somebody around every once in a while, but like, yo, I'm the king. I'm the king here. And so wealth comes from you being that king. That's why the wealthy get wealthier, people get confused, Rich get richer because of an unfair system. Well, maybe that might be one explanation, partly. But the rich get richer in great part because they have the marketing budget to stay in front of people's face all the time. They literally stay in front of people's face all the time. So if you ain't stand in front of people's face all the time, you will be replaced. I don't care if you're the Microsoft of your industry. I don't care if you're the Tesla. I, I had this debate. Sometimes people try to argue with me. I'm like, br, brother, better business people than you have argued and lost that argument. I, I posted a little clip of me talking to Elon Musk and we had a little debate, just a friendly conversation for about 30 minutes, one on one, back in 2018 at the game of Thrones premiere. And he, he literally. We had met, I would see him a lot at events, we had just talked. I'm not a friend of his, but just we had, you know, I sat next to him with Dolph Lundgren at the premiere, the Coen Brother movie. Hail Caesar. Anyway, we talked and he knew I had a big Snapchat, big Instagram. And so he was like, do you think I need social media to grow Tesla? You know, social media marketing? And I was like, absolutely. I Talked for like 15 minutes. Why? And then at the end, I shut up. And I was like, what's your opinion? He's like, absolutely. I don't need it. He's like, you don't need marketing. He's like, a good product will sell through word of mouth. If I make Tesla's good enough. Well, guess what? He was worth 1 to 10 billion back there if you chart his net worth. Not that I don't think I'm a better businessman than Elon Musk, but on this point, I was right and he was wrong. And he changed. By 2020, 2021, he started going all in on social media. And social media marketing. Then he spent 44 billion to buy Twitter, which then made him one of the most visible people. And his market cap of Tesla directly, I'm gonna imagine owning one of the largest social media platforms and. And you're like the algorithmic favored person. So I think he's getting 100 million views a day or something crazy like that. So of course the market cap of your product goes up. So even Elon Musk had to go all in on marketing. And by the way, what did he say first when he bought Twitter? It's interesting. He said, we're making this more of a video platform. Right away he realized it's video marketing. He was like, I don't want just, you know, people tweeting like they used to. He's like, oh, any. I see him even this month, I see him encouraging people, hey, post your videos here. Video, video, video, video. So if you think, you know, oh, ties just a video guy. And that's why he's emphasizing no, the number one wealthiest person on earth went all in and continues to go all in on this concept. So do not resist this. You will lose big time. This is the way and the only way at scale to generate more leads and sales. I. I can't. Like I said, 80 of businesses need a magic movie. There's 20 of businesses that I think don't, you know, maybe if you are have a beat some B2B factories and certain I would, if I had to come into their business, help scale them, I would start with something besides a magic movie movie video marketing system. But I bet you statistically, if you're listening and I became your business partner, let's say I wired you a million bucks to become 5050 partners. The first damn thing I'd install is a magic movie and a video marketing system. That's it. That, by the way, that's more important than the concept of a webinar or a funnel. Like, what's a funnel? Like, people overestimate what they think a funnel is. Is, you know, here's step, page one, Then they go to page two, page three, and then they want to buy. No, what makes them want to buy is a salesperson. Sales came before marketing. The world had sales people before marketing. There were sales people in tribes. Your ancestors had a salesy persuasive dude thousands of years ago, persuading the village to go to war here, persuading them to do this or that. Sales is what humans are built to need. Your parents were salespeople. Hey, you need to study school so you could be smart, not just play video games. They were selling you through persuasion. So sales is the ancient thing. Once the Internet was invented, you could automate sales, but you need to replicate yourself as a salesperson. That's a video, nothing else. Now, maybe one day we'll have holograms. You can literally press a button and you'll appear in front of them wherever they are in the world, as a hologram, like Star Wars. But until then, video. Give me one good video. If I became your business partner, 50 50. You give me one good video. I'm a double 10X, a business. I bought a company back in 2013, I remember, and I installed, you know, a new marketing system. I remember I paid almost no money down for a business that was doing, I don't know, 2 or 3 million. I just installed my marketing systems and I remember we made an extra 250,000amonth profit. I had to pay 10k a month to buy the business from one of the partners. And then I started being able to pull out 125,000 extra a month. I, I, I forget what the IRR, but better than any, you know, real estate deal or stock market or even crypto, just installing new marketing systems. So if I came in your business right now, wired you a mill, became your 5050 partner, all I do is change your marketing system specifically and take time. Usually takes me a month with me and my team to come up and edit and perfectly craft a magic movie. It take me about a month. Sometimes I've been able to do it in three weeks. Sometimes I was taking me three months, usually a month or so, depending. And I'd be like, we start here, my friend. We get this thing working for us 24. 7. Forget a funnel, forget a webinar. Those are all great, I love those. Forget email marketing, but it's not first, forget AI automations. That's important. But not first, use AI automations. Once you have too many leads to handle. Sometimes in my Instagram, with my video marketing, I'll have thousands of direct messages a day. Of course I have to use AI, but most people, maybe you, you're not inundated by, I can generate 10,000 leads a day, right? So of course I need AI. But don't put the, you know, don't put the car before the horse here. First you do this, then everything will fall into line. And if you don't do this, you may say, ty, I'm gonna do this. This is not a priority to me. Okay, here's your punishment. You're gonna work hard for marginal results. You're gonna work hard and not really get paid for it. I mean I can't tell you. I have a consulting business. I probably, I think I'm the highest paid business consultant in history, at least modern history, the last 20 years. And I, so I talk to everybody from people doing, you know, hundreds of millions a year to people doing hundreds of thousands. And you know, I'll do a paid, I try to do two paid calls a day. People will pay me to just do a 15 minute call. And I do it not for the money. I do it because I really enjoy just keeping my finger on the pulse. And I could tell you, almost every entrepreneur, the stats are 90 plus percent of entrepreneurs never really get a crazy return on their time. I mean you, I tell some people, hey man, you should become an in and out burger restaurant manager because they get paid 180000 a year. You know that the average in and out burger Los Angeles or California manager makes about 180 a year plus I think benefits. So I meet entrepreneurs, they're taking 10 times the risk, 10 times the stress and they're making less than a. The manager at in and out. Why are you doing that? The average entrepreneur makes less money per hour than a, than a good worker at a job. So I'm telling you, if you resist this video market says even if you're making millions, you should be making tens of millions. Even making millions, you should be making tens of millions. You'll see install one of these. Now one more thing here is maybe the most important part and it's a bigger picture than just this magic movie because kind of the premise of today's episode was how to make a lot more money. And of course I've talked mostly about video marketing, but I want to go back real quick to this concept of one word dense destiny that I mentioned before. So every human, every individual needs to know their archetype. It's usually one word like mine is explore. And by the way, you want to use historically valid archetypes. So I don't like to use modern words. Like to say, oh, I'm a marketer or something like that. You know, I'm a computer programmer. That's modern. I'm looking for ancient archetypes. So things are like warrior, healer, mother, father. The big tragedy in this world is that 99 of people don't know their one word archetype. Your internal guiding light for life. Most people, I say the nightmare in life is chasing another man's Archetype, that's what most entrepreneurs do. You follow somebody or a couple people. You like, them could be Elon Musk. It could be an influencer like me or, you know, whoever your favorite person is. But we have different archetypes. Now, that's for a separate talk, because this is more of a practical business talk episode today. But I want to switch over to. You want your business to be one word, famous. Okay, What? And people go, what does that mean? It's like one word, famous. Well, you only get room in most people's brains to occupy one word of real estate. Like, if I say to you, Donald Trump, and I say, what's the first word that comes to mind? That word association, kind of that Freudian approach. Okay, you're gonna. Some people say president, some people will say real estate, some people say hotels, whatever, right? Over time, if you're in business long enough, sometimes you'll get a few archetypes. If you're super famous, like Donald Trump's arguably the most talked about person per day in the world, right? So. But even he only maybe has a couple words. Most entrepreneurs, and specifically for your business, you're only gonna get one word. Now, for me, you know the one. And you want to lean into that word. So for me, the word I've been around long enough. I started my personal brand in 09, so. So I've got more than 17 years or so experience and followers. I got. People been following me almost since then, you know, almost 17 years now. And there's different words. Some people at one point were Lamborghini. Every three to ten years you've been in business, you can occupy another word in people's brain. Mine, the one that really went viral was knowledge. I had that here in my Garage Magic video. And, you know, essentially that video had this word. At the beginning, I was like, you know what I like more than Lamborghinis? Knowledge. Right. So I like being the knowledge guy. I want to lean into that. I hope you follow me on social media and hear not just because I'm another guy who talks about business. I mean, that's probably not the reason you follow me. 99 of people who are what I call my true, true loyal fans, true fans. They absolutely say, ty, you're the only guy that talks about a broad range of things in an interesting way. Health, off, love, happiness, right? I've built a brand on the four pillars of the good life, having a balance between all four pillars, right? And that's how I've escaped competition. If you like my Stuff, there's nowhere else you can go to hear things exactly like me. I mean, some of my talks, other people talk about, but in general, I, I'm kind of a synthesizer. I'm an explorer. I've explored so many things where to live, different lifestyles. I've lived with dish, I've lived in Beverly Hills mansions. I've, you know, had the jet lifestyle, I've had the horse lifestyle, I've lived in America, I've been to 60 countries, lived in many of them. And so people follow me because I'm that explorer guy. I'm also, some people see me as a guru or a teacher. You know, that's my one word, archetype. Internally, I'm kind of the guru explorer. Okay? Now you are going to have to figure out your internal archetype number one. But you also need to figure out what the hell does your business stand for. Like, what is that? Differentiator. As I said, tylope.com to me stands, stands for knowledge. I've made the most money by informing people about things and selling a product around. For example, I always, because I'm an explorer, almost always early to new trends. I was doing Google Ads in 01, okay. I was doing Facebook ads in 09. And so because I leaned into that, people know me as the dude, oh, I want to follow this guy. Because he knows what to do early before most people see it. I was telling people to buy crypto in 2017. Not super early, but pretty early in hindsight, okay? At scale, I think I still have the most viewed crypto video in history. Even after YouTube took it down at one point. They take down everything that mentioned crypto. But in that short period of time it was up, I think it's still, you know, it's an eight figure views crypto video. It got millions and millions and million more than eight figures worth of tens of millions to see it and you know, maybe try crypto for the first time. So that's my brand. People kind of see me, my internal word for myself. I'm an archetype. That's an ancient archetype. There was explorers 10,000 years ago, there was explorers 5,000 years. There was explorers 500 years ago. That's my ancient archetype. And I lean into it and the more I do that, the more I'm protected. And then because I'm an internal explorer, my external word to the world, which is knowledge, okay, it all makes sense, it all adds up. It's like, oh, the explorer guy internally becomes the knowledge guy. To the world. Because what does exploring do? It gives you unique knowledge, right? So I want you to think about, because if, for example, if you go to tylopez.com magicmoviepodcast and you book with us and we end up helping you, or you pay us to do the whole, you know, magic video system for your business, I'm gonna ask you these things now. I'm not gonna go super psychological, philosophical and ask you what your one word archetype is to guide your own personal life. Although we might talk about it a little bit. Because if you remember in the Humps formula, the U is the unusual origin story. So it is important that we a little bit get your internal archetype word. And I bet you don't know it. I do these seminars, Masterminds. Never has somebody really gotten it right. Remember what Carl Jung said, kind of the founder of psychometric personality typing, the famous psychologist, he said he wrote a book called Literary Personality Types. It's a textbook. And he said when it comes to one's own personality, as a rule, one's own judgment is extraordinarily clouded. Not kind of clouded, extraordinarily. So I've never had somebody get their archetype right, except occasionally the hyper wealthy people, for example. What do you think Elon Musk internal archetype is? I bet you won't guess it, but I give it to you. I bet you nobody guesses it. I can offer $10,000 at a seminar, you know, nobody ever gets it. The answer is traveler. Not just explorer. He could use that word too. But he's specifically somebody who helps people travel. An explorer like me, we explore, explore ourself. I'm not a traveler where I bring people with me necessarily, but he is a traveler. And he has a car company that helps you travel to work. He has a spaceship, SpaceX company that's helping people travel to Mars. So he, by the way, says at age 6, he realized he was, he's playing with spaceships, wanted to help people travel the space. So he, he's understood his archetype internally and then he's externalized it by, by the way, his first big company he sold before PayPal, he started a map company specifically to help people travel. I mean, before MapQuest, he sold it for like 30 million, which is probably worth in today's dollars, 100 mil. So he, he stayed very true to his archetype. He owns this boring company. It helps people travel underground to avoid traffic. He helps, he has a, you know, satellite company that helps people get High speed Internet, what do you think is the number one thing people use the Internet for every day? Sure, social media, but maps, he's, he was helping, you know, during wars he gives people access to Starlink. During the Russian Ukrainian war, he's giving people access. What do they think they're using those high speed Internet for coordinates. Number one thing the military does is coordinate activities of large movements of troops. So he, because he knows his internal archetype, he then builds businesses that match with them. He doesn't call them traveler businesses, but if you look at them, they're very on point with his external businesses. So part of the ways that I help people, I have a whole private client program. If you go to tylose.com private mentor calendar, tylose.com private mentor Calendar, you can book a call. If you're an entrepreneur, you're doing more than a million a year and you want me personally to help scale you. I've been doing this since 2013. I have a unmatched track record. I have zero refund requests since 2013. When I work one on one with somebody on scaling, making money. You know, also I work a lot with people who have already made a ton of money. I have a private client right now who has. He started with me at 12 million in the bank. He lives in Puerto Rico, don't pay too much taxes. Is that time my goal to get to 50 million. I remember about a year and a half ago we passed 62 million in his bank and now he's got about 100 mil. So I'm working with guys he's, he's going to be a billionaire. I've got one guy on the Forbes list who was one of my students, Mr. Beast. So I, I've got a track record of even getting people on the Forbes list, although that's rare. I got another guy, got a couple guys that will be there. I helped Grant Cardone a lot at the first two years scaling his online presence. He already knew real estate. He's on the Forbes list now or should be on there. But in my private mentor program, one of the things I do is how do we find. Identify your personal archetype and then put that into the business. I'm telling you, even though today's episode was very practical, do these things get this right. This, this fixes everything. This is fixes who you marry, who you have kids with, how you set up your lifestyle, what country you live in or don't live in, what city you live in. You live want to match every Part of your archetype. Also your diet and exercise, how you make your money, who you hire, who you surround yourself with. Don't get this archetype thing wrong. I like talking about this a lot because for some reason I'm the only human on earth talking about it. I can tell you this, here's something scary. You can spend 50 years as a quote unquote success and still not get this right. In fact, I almost only the best do I see have this. Guys like Elon Musk realized he was a traveler at 6 and just leaned into it. That's why people go, oh, he doesn't have a, you know, he says, I don't have a home. Yeah, because he's, he's a traveler, an ancient archetype. Also, if you go to YouTube and type in Elon Musk's private jet flights, you'll see he does 250 a year. So like almost every day of the year he's traveling. So the men and women who a find their archetype young or at any age. Most people find it at age 50 or 60 or 70. Sadly, literally 99 of people, I would say 99 of people never find it. And the 1% who do all find it after age 60 or 70, when they have more quiet time and clarity. 30 by then it's, it's not too late. But it's not ideal. My mentor, Alan Nation used to say, ty, in life, the lucky ones figure it out early. So I really encourage you, even when we do this, if we do a magic movie for you, I'm like, you need my friend badly to have an archetype figured out internally and then one for the business. The business archetype. I call, you know, the one word famous. Brand. Why is your brand famous in one word? What's it famous for? Right? If I say to you, Apple, what's the one word that comes to mind? For me, it's iPhones. You know, that's what they've sold billions. That's their real. Even though they have other products. I would say the unique differentiator look, other people have laptops, other people, but it's really that iPhone. I think 2 to 4 billion of them have been sold. There's only 8 billion million people on earth. So once you get your archetype and lean into it, there's. The rewards are like infinity. It's literally almost infinity. Reward, financially, health, wealth of happiness. So a couple ways to help you. And like I said, when you get on the call with my team, we'll Go through some of this. If you go on my private client, I'll work with you one on one. A couple things I said a use an ancient word. Don't bring up something new. Okay, you, I'll explain. It's hard to explain why, but essentially new novel archetypes like, oh, I'm computer programmer, they haven't stood the test of time. So you want everything in your life to pass the test of time. And our DNA is still hardwired for 10,000 years ago, living in a tribe in a small farm or you know, a small nomadic village. Okay. So you become more aligned with your genes when you pick an ancient archetype. That's why I say explorer. There are people in exploring since the dawn of time and then there's other people who are father. That's a fine archetype. There's other people who are warrior. There's been warriors in our time and there was a warrior 10,000 years years ago. There, there was almost. There's probably about 20 archetypes you can be now on the flip side on the business archetype that can be a little more modern. Okay. But for me, I still use an ancient archetype. I use, you know, knowledge. My. For my Tai Lopez dot com. Here's it. They got different, different ambulance sounds in every country. Cracks me up every. There's no uniform agreed upon ambulance sound for some reason or police siren anyway. So, you know, I like knowledge. That's an ancient one. There have been people who made money or bartering because of what they knew. That's kind of my brand. I sell information, I sell education, I sell training and consulting. I'm that kind of guru, that explorer guru. And so for you, it's ideal if your business has an ancient archetype, but it's fine if it does it. So, you know, let's say if you're Apple, I would make mine iPhone design, maybe tech design. That's not an ancient archetype. But they're known for making pretty stuff. You know, an iPhone, an iPad. They're kind of beautiful technological items. So think through deeply because to make a magic movie, when you're not in touch with that one word, you lose. Every magic movie is built around one archetypal word. So for example, when I did the magic movie for Mentor box, which did 50 million views or more on a paid ad, which is very rare, I mean there's almost no ads that have done 50, 50 to 100 million views except some of the ones I've done. Most people, they don't last, they burn out. So they're not mad. That's why I say magic ones don't burn out. The cost per click doesn't rise much even if you spend, you know, 50k a day. So in the mentor box one where I was stack a stack of 52 books and I said, hey, you know, you could eat. The average successful CEO reads 52 books a day. You could read 52 or I could do it for you with my book summaries. The, the key word there, the archetype was books. Okay? Now we had a novel idea book summaries where the authors taught not summaries written by random people. But we understood it's a pretty ancient archetype. There's been human writing for thousands of years, even before the Gutenberg press. The Romans were writing things, the Egyptians were writing things, the Chinese were writing things. So I I keden, you know, drawing and writing is on the caves of cave people. So that was my ancient archetype. And you can make a lot of money with an ancient archetype. Okay. In business mentor box, very profitable business, basically from the year I launched it even to now. I, I exited it years ago. But it's still profitable for the people who own it now. It's pretty incredible business. But part of that is just extremes. Corporations, clarity and simplicity on what we were selling. And if you're having a hard time scaling your business and making more money, I bet you I can find the root cause in a lack of simplicity, a lack of an ancient archetype that it's built around. And of course you're violating the humps rule and how you do your marketing. There's not enough virin v r I n all of these frameworks. Once we get these working, it always works. I mean, this is the crazy thing. I want you to know when you follow these systems that I have these frameworks and principles. It always works. Now, once in a while, the business model is so broken, you have to shut it down and just start over. But that's rare. I tell people, you know, Grant Cardone's a friend of mine. I like his 10x rule. Almost everything that's being done by an entrepreneur right now includes including. You could have 10x the profit in your pocket. I mean, it's so rare to see something that can't be 10x optimized. If you're making a million bucks in your pocket, there's almost never a reason it couldn't go to 10 million. Except that you're not implementing these frameworks Humps Magic movie marketing system. RIN score archetypes. It just, it's so. So I would say 95 out of 100 business owners could 10x their profit minimum if they just started implementing these exact principles. I'm teaching. I've seen in my own life, I've gone to 50 million a month in, you know, for my businesses. Not a day, not a year, I mean not a year, not a quarter, but 50 million a month more even. And so I've seen these work at massive scale. I've seen these work at small scale, medium scale. You are being held back by the improper implementation of frameworks and principles. I would start on a practical level with what this whole talk was about today. Start with the magic video marketing system. You implement that first. Then by the way, that forces you to think through other things like what is your internal archetype for you personally as the owner of the business? What's the one word famous that you want your brand to be well known for? You know, then from there, what's your VIN score? 1 to 10 for the V1 value, 1 to 10 for the rarity, 1 to 10 for the inimitability, 1 to 10 for the non substitution. Do we have the structure right of the Humps formula in the 3 to 7 minute video? Are we understanding pre suasion why you have to pre suede even if you have a good sales team, even if you have a good funnel, even if you have a good webinar, why in a world where everybody's distracted before they get to your main marketing pitch, they need to be persuaded that by that, by the way, is the whole reason people do social media. They think and they get it wrong. Like I've done a billion views in a month on organic social media. Okay. I could tell you from direct knowledge, not from anything I've read that the value of going viral is very important both on your paid ads but also just pure organic is important. Okay, but, but I want to give you this caveat. There's a lot of people trying to build their personal brand and their social media brand and get a million views a month, or 10 million. I mean I try to at the minimum get a hundred, 150 million in a month views. I've been able to do that pretty consistently for a decade, I think longer than almost anybody. So I'm not saying that to brag. I'm saying I've seen, I have first hand data in my CRM, I have a custom CRM. I see the results of a viral Video, it doesn't always win. Why? Because you go viral by kind of doing crazy out of the box stuff and that's not always aligned with your one word personal archetype or your one word business brand. Right. So you go viral, more viral by doing crazier stuff. So I just want you to understand, you might go, ty, no, what I need is more views. Yeah, but around what you need or your social media, believe it or not, doesn't pre suede as much as you think people think. Oh yeah, this is what, this is a lot of people's formula. Now they go, ty, I need personal brand. I need AI. And then everything will get fixed. AI to automate things so I don't have to spend so much time and, and you know, they're running seamlessly. Yeah, but AI is only needed once. You kind of have volume. If I was only getting 10 leads a day, I definitely wouldn't use AI because using one to one real human interaction beats AI. Okay, but now that I have the whole system going, If I get 1 to 10,000 messages in my inbox in Instagram, now I got to use AI. So AI is not first. AI is not first. So you will go, no, first should be social media. I need to be more well known. Yeah, but you're going to become well known, often in a multiplicity of ways that actually can confuse people. So it doesn't persuade people. I've seen people a lot. I'm working with a guy, he just paid me a hundred grand. He had paid somebody like 500,000 to help him build his personal brand. And he realized that their technique, even though they're pretty well known, personal brand wasn't really working for him. And I went in, I was like, dude, we don't know. We got to do this step by step. So he's following my principles, one word archetype, blah, blah, blah. But he is under the impression and he goes viral a lot. But for things he, he, he goes viral for his fitness talks, but he wants to be known as a business influencer. So I'm like, see, this is the problem with. He didn't have, he doesn't have a magic movie when he before. Now we're working on his magic movie marketing system that's consistent. So I said, dude, your social media is actually confusing the market. They watch you and think you're a fitness guy. So he hates it. He's like, I don't want to be known as a personal trainer, man. And I'm like, yeah, well, what goes viral on your Social media always is. His fitness talks, he's in really good shape for his age. Got a six pack, all that. But I'm like, it's not working. So he's all bumped. I said, that's why you need a magic movie system. Views are great, they keep you in people's mind. But social media views usually actually confuse the market because you're going viral with, you know, stuff that's not even really you. So some of my most viral, non paid ads, non marketing system aren't really who I am. You know, people get confused when they meet me in person, like, oh, wow, you're totally different. I'm like, yeah, because what goes viral on my social media is the thing I do 1% of my time, but it just happens to be the crazy side of me. They're like, oh, you're less crazy than I thought. I'm like, yeah, because the algorithm may kind of brands you off in different ways than you are. So I just want you to know, you might listen to this and you might be like, well, I don't need, you know, I don't need a video marketing system because I'm just going to go viral. No, you're not. It's going to actually of anything. It'll make you well known, but it won't necessarily make you any sales. I've seen people who get so many views and make almost no money. And then I've seen people who have 20,000 followers. Their average YouTube video or Instagram only gets 5, 000 views, but they're making a million a month. Really? I, I can think of many people like that. One of my first private clients in 2013, one of the first guys to wire me money just to coach them was James Swanik. And now he's making, he's got this business, the no Alcohol Challenge, which is just crushing it. He's making, you know, a lot more than a million a month. But without giving away his exact numbers, he's just crushing it. And it's not, he doesn't have that many more social media following. He does use social media, but he has a video marketing system that feeds people into his sales team and he sells, you know, $15,000 product or whatever, but it's a magic movie funnel. You know, he understands it. I helped him back in 2013. He had those Swanny glasses, those blue blockers that became famous, you'd see me wearing. I owned a small percentage of the company and that was. But he's not a guy necessarily that, you know, super went viral but his one work archetype is kind of a person like a healer, helps people with addictions. And he dealt with his, he's Australian, so he dealt with his own kind of demons with drinking. You know, I remember when he was still a drinker and he created this message, but it's not really his personal brand. Sometimes goes viral, but you don't have that many followers and you. So I just want you to know, yes, followers are important. I'm a big fan of having those. Yes, I'm a big fan of going viral as much as you can. But just understand that's subservient. That's a subset to you having a good paid marketing system, specifically a magic movie video marketing system. You build that first. That's the whole point of today's episode. This is first for 80 to 90% of entrepreneurs. Even if you're doing 50 million a month, you might be able to do 5. I mean, if you're doing 50 million a year, you might be able to do 500 million. I mean, I've spent 400, 000 a day for one of my businesses on Facebook ads. You don't have to tell me about scaling. I've scaled, you know, I, I've spent literally 400k a day, not just for one day. Now, that's rare. I usually don't spend that much. But I'm just saying once you have the system in place, then scaling, then AI becomes important. Then going viral on social media to support that becomes important. But if you don't drive people into a system that's consistent, that's telling your origin story, that's differentiating you from all competitors, you are doing things out of order. I always tell men, imagine you meet the girl of your dreams. You meet her Sierra, Starbucks. But your first thing to do when you meet her is drop on one knee and offer to marry her with an engagement ring. Right thing, wrong time. Right thing, wrong time. And almost all entrepreneurs, because you're inundated, you're following other men's prototypes, other men's archetypes, other men's journeys. You're like, oh, that guy does that. So let me do that first. No, you can't drop to your knee on the first date. Or you're weird. Just like, you can't just go viral on social media until you have the one word personal, internal archetype and the one word business archetype. Then why go viral? What's the point? You want to twerk to get rich? It's not going to happen. You could get a billion views and still make almost no money. I mean, you'll make more money with a billion views a year than you will with no views. But not crazy money that comes from a focused marketing campaign. Or else you can just literally, it's diffusion. You diffuse and distract your own market where they're like, oh, that person's that. Oh, that person is that. Nope. You only have room for one word in people's brain. Your business can be one word. Maybe if you're Apple, you can be iPhone, iPad, MacBook. Okay, if you're a trillion dollar company, you get three words, but you can't be 20 words. And a lot of you are trying to build a brand. You think, look, I like the word brand story, but people don't give you time. Only my most loyal fans know my full Tai Lopez brand story. You know, grew up in a mobile home, dad was in prison when I was born. Single mom for a lot of my childhood. Boom, boom, boom, farm, rags to riches, classic story. Only my true loyal Fans, I have 10 times more customers who have spent money with me who vaguely know my full brand story. But they, they know a brand word. They know me as the knowledge guy or the Lambo guy or the book guy, right? I've been in it long enough. I have about three words. People know me for the marketer guy. Some people know me as okay. And so the idea that you probably had before this episode is that there's this multiplicity of things you do and then you're gonna just make crazy money is really incorrect. You know, it's like my. One of my boxing coaches, Ricky Funes, he's a famous, you know, boxing coach. And I remember talking to him after we did a sparring session, and I'm like, because he grew up in, like, Central America, like Ms. 13 gang, dangerous stuff. So I asked him, I was like, what's the, you know, what's the combination that works in a street fight? Because he shows, you know, you learn combinations in boxing. Jab, jab, cross, hook, body, you know, all these different. And I was like, what's the combo that works in the streets in real life, not in a sparring, you know, exercise session? He's like, oh, none of these. I'm like, what do you mean? Because. Oh, yeah, just a right straight to the nose. That's. That's it. I said, well, how many street fights you been in? He said, 38. I said, how many did you win? He said, 37. I said, how'd you win them? He said, oh, all 37 were a right straight to the nose. He's like, do not do combinations in the street. You, you just, you want to end a street fight quickly before somebody does something crazy, somebody's friends join, somebody pulls out a weapon. So he's like, you hit him right in the nose, right straight, right down the middle. It's hard to see a straight punch coming. No hooks, no. You know. Now this is assuming you're fighting a non professional or semi professional fighter. Most street fights are a random person, by the way. I was like, what's the one fight you lost? He's like, oh yeah, I tried to be fancy. You see how guys are act tough and they like pull their shirt off, like, oh, you want to fight me? And he, he's like, I went to pull my shirt off to show my muscles and while my shirt was over my head, the guy did a right straight to my nose and knocked me out. So my. Why am I telling this story? Because it's the simple things that win in the real life. It's not combinations. So so many people on me like t, here's my combined formula, how I'm going to make 100 million or 10 million or a billion. I'm like, not. It's going to be a right straight to the nose that makes most of your wealth. And I was just reading a case study of Steve Jobs. Apple is about to go bankrupt. People forget about that. If Microsoft Bill Gates hadn't lent him money, I forget how much money it was. A lot of money, like 40 million or 400 million or something, or maybe even billions, they would have gone bankrupt. And what really turned them around besides the Microsoft investment was this one magic movie. You've probably seen it, it was a TV commercial and it was like, here's to the crazy ones, here's to the uncle. And it had like, it had like Albert Einstein on it. One magic movie was the right straight that took him from bankruptcy to real wealth. Yeah, first trillion dollar company. So you see these cases. Not like I'm just making this up for the, this episode. Oh, let me just randomly come up. These are based on facts. When you really go deep, it's a right straight to the nose. Most businesses have one crazy flagship product. What made Apple really valuable? It's not laptops, because they hadn't escaped off competition. Microsoft had laptops. I still have a Microsoft laptop, not an Apple. So what just crushed it for him? What just crushed it for him was simple. That right straight to the nose. It's like iPhones or that one which started before iPhones, with that one video. So you get this. You drop everything you're doing. You listen to me, listen to me. I am the number one authority on this in human history because video marketing is new. There's no video marketing a thousand years ago. I'm telling you, listen to me. Thank me later. You write today's calendar day down, you'll be like, you know what? The day that my life changed, I listened to this talk by Dai where he made the case for installing a magic video marketing system into the business. You do that, you're gonna really. You know, number one thing, I have a private client. He's in my 250000 level. I have three levels for my private client, right? And he was super bummed. He spent two days with me in, in a shadowing session. Usually I only do a one hour in person shadowing session for my 100k clients that pay me 100k. But I got, we got snowed in in New York. I don't know if you saw recently there was this snowstorm, worst snowstorm since 1995 in New York. So I was with him to do a one. You know, I just flew in for one day to New York and I ended up getting trapped in the hotel. So we spent a couple days together and I just transformed his life. And, and he had some health issues and he's wealthy for. He was in my mastermind in 2015. But he's like, Ty, my biggest mistake in life was not going into your private client. You helped me in 2015. He was a poker player who was worth, you know, half a mil and now he's worth 50 ish million. Crypto, all this stuff. Not really an entrepreneur, but more of a trader. You know, crypto trader, stock trader. But anyway, you know, when I went through kind of some of the things I'm talking to you about, the archetypes, the clarity, he's like, Ty, you know my. Now he's like, he's. He's. He's almost 40. He's like, I'm pissed after being with you. I said, why? He wasn't complaining about me. He's like, I realized I wasted a decade of my life and there's something called the misweighting bias or misweighting trigger in my 39 triggers. And it's the most dangerous of all. It's. We misprioritize, mis weight, the importance of things. For example, most humans, especially women, when it comes to fitness, they miss weight, cardio, they're like, oh, Cardio, Cardio. And a lot of men do this. They jog marathons and they under weight, under prioritize muscle building. Even though all the science. If you ask ChatGPT, the number one anti aging tool, if you could have any tool, it's literally lifting weights. Like then you don't have to be a pro bodybuilder. But like lifting weights is the number one correlated thing with aging slowly. I was watching a video of this 92 year old dude in the gym that somebody was just how old are you? He's like 92. And this guy looked 60. My dad was a pro bodybuilder. He was on the COVID of Joe Weider's Mr. Universe magazine. I found this out when my dad died. Sadly, I found it. My dad never bragged about it, but I found it. I posted it. Danny Hester, Mr. Universe, Mr. Olympia winner. Recently he posted it on his Facebook. If you Google Tai Lopez's dad. But you know, my dad looked young forever until he hurt his hand and couldn't bench press anymore. My dad was strong on the bench press. At one point in the 60s he had like the world record bench press for his weight. Natural before steroids. Now people have crazy steroid records. But anyway, once he. I remember my dad in his 60s, man. He would date, he was single, he would date, he was dating a famous actress. If you remember the old show A Different World, there was a big huge show. I was looking through his. I, I didn't grow up with my dad, but I'd visit him in the summers and I was looking through the cabinet like the kitchen counter for a knife and there was a, like a picture like on a little Polaroid of him with this woman. I'm like, who's this? She's famous. He's like, oh yeah, I've been dating her. I said, what happened? He's like, oh, she broke up with me. She found out how old I was because he was like 68 at the time and she was like 30 and famous. She was one of the top. If you Google different world. It was a show, it was like a spin off of the Cosby show and. But then I came. I didn't visit my dad every year. You know, I wasn't close to him. He was in prison when I was young. But then I visited my dad again about two years later and he had aged and I'm like, what the hell? He suddenly looked his age and he's like. I was like, what happened? He's like, I hurt my hand and I can't really lift weights anymore. He did something to his thumb. You know, if you hurt your thumb, it's hard to lift. So my point is, what am I talking about here? I'm talking about the misprioritization that 90 of people have in how they exercise. Well, entrepreneurs do the same thing with business. Entrepreneurs come to me, Ty. I need more. You know, I need an operating system to run my business. No, not first. No, you don't. No, no, Ty, I need an operating system. I read the book, you know, the E. Myth Revisited, which is a great book by the way. I know the authors of that book personally. But I'm like, no, that's not. You don't need to automate this. You. I need AI automation. Not. Not yet, soon. But you don't have the scale to need it. What are you talking about? Oh, I need to learn. I need a key hire. That's important. But that's not the heaviest weight in prioritization. Not even close. You need more customers in sales once you make more money. There's a famous saying in Silicon Valley like Mark Andreessen says, sales fixes all. Once you got more revenue and profit coming into the business, then you can hire better. You can get AI installed, you can build operating manuals because you have scale. I'm like, nope, you need more money, you need more profit. Okay, well then how? If that's the heaviest weighted thing, then what gets you there? A video that's selling 247 pinned to your Instagram pin to your homepage, being texted before every sales call. That's what you need. Three to seven minutes. That's all you got. People don't have 45 minute attention spans anymore. Not till they've been pre sued. You get pre suasion with a video marketing in your business. That is where all your brain power should be. Now I'm telling you. And I know how entrepreneurs are. Most of them are. I call them humble, cocky. They'll pretend, oh yeah, Ty, I've only built a $2 million business. I want to listen to you. But then they go off and do their own thing. I understand. Humans are the amount of humans that are actually humble enough. That's what I always say about Grant Cardone. Grant Cardone on his social comes off as the cockiest dude. But of all the people who listen to me closely, no one's listening to me and my systems closer than Grant Cardone. 2015, 2016, used to fly his private jet out. But like Ty, what are you doing? He would mimic me. I mean Mimic my website, every funnel, product pricing, even use some of my marketing guys for years used to be a kind of a joke in my company. People like, oh, they'd be like, oh, we're doing this. How long till Grant mimics it? And that's because, you know, we were talking, I was sharing stuff with them. So the biggest guy, Grant, the the youngest richest dude in almost every country is one of my students in America. The youngest rich person under 30 who's a self made on the fourth list of Mr. Beast. One of my students been following me since he's a teenager. Built, you know, built around the things that I had. His first message to me, I remember his Twitter DM was Ty, you're my inspiration. Humble guy, richest guy, richest. One of the richest young people in Denmark. One of the richest young guys in Greece, France, Yomi, Denzel, Dubai, Iman Gadzi. It's a pattern. I'm not bragging, I'm telling you, whatever you do, don't just think this is a regular podcast episode. Oh, I just. And by the way, stop listening to so many people at a time. I always tell people, if you follow me, listen to me for one year only implement all my stuff. Then you can get another mentor or guru the next year. This democratic listening where people are like subscribed to 48 webinars and podcasts and YouTube and Instagrams. I'm like, that's just confusing you listening to 48. There can be many smart people you can only listen to one at a time. I have one health coach at a time. One wealth, one love, one happiness. It's way better then after. I'm not asking people to be like a cult following and only listen to me problems one at a time. So try my way. Get the video marketing system, do it yourself or have us do it for you. Okay, thank me later, my friend. So go to tylop.com magic movie podcast. You'll see a calendar book there. Show up for the call. H. Try to do it from your laptop, not your phone, not while you're driving. Like prioritize this. Take notes, take notes. We'll do it for you. We'll lay out the cost. Or if you don't want to do it, we'll lay out how you can attempt to do it on your own. If you got some money, be the best use of your money. It's tax deductible for us to do it for you. We got three different levels for your budget. It's not cheap, so it's not a thousand bucks or something. If you only have a thousand bucks, we'll tell you on the call. Other things you can do. All right, I appreciate you. Make sure. By the way, make sure you subscribe here. Like, if it's on a platform, you can. Like, so my stuff shows up in your feed. And until next time, be strong. Remember, the more you learn, the more you earn knowledge.