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If you want to build a company, you want to build something worth 10 million, 50 million, a hundred million, so that you have extremely high net worth. Listen to what I'm about to share with you. Three letters, three letters. You get these three letters down in your life and into whatever you're working on. And I promise you, my promise to you from today's episode is this is the simplest, most powerful thing you've heard this year. There's more powerful things potentially that are more complicated, but this is the simplest. The ratio of simplicity to net worth is unmatched. Okay. And, and you know, I talk to, I've talked to an immense amount of entrepreneurs and business owners and even non business owners whose goal is to have extremely high net worth relative to the world. Whether that's 10 million, 50 million, 100 million, a billion, this is the formula, okay? And I promise you've never heard it, okay? This is very unique. So stay to the entire, you know, to the end of this episode because I, I just can't emphasize how much I always use that framework time machine tie. You go back right now to 18 years old. What's the first thing you say to yourself? This might be it. I mean, I've had different answers to that question of if I had a time machine and I could start all over, you know, or start at 18, what would I go tell my 18 year old self? It's possibly these three letters. And this is essentially, I don't care where you are, if you're, you know, net worth a mil, 10 mil, 100 mil, just listen real close. So the formula I just remember with three simple letters, I, U, N, it's not even grammatically correct. You grammatically correct would be iym, but I like, I just to make it catchier. So what it stands for, this acronym is if you were me. If you were me, these are the magical unlock net worth three letters. So going back, I have my time machine, I'm 18 years old, let's say I'm starting over. What I would do, I'd find the wealthiest, most successful person I could and I would tell them my circumstances, I would tell them my personality type. And I just say, if you were me, what will you do now? Now this sounds too simple to be true. So let me just, I got to give you the, a more in depth version because you might think, ah, that's good. No, you don't realize, this is profound, not good. And you can do it wrong, by the way. So a lot of people do a version of this. They go Let me find a smart business owner and just say, you know, hey, here's my situation. Well what, what should I do that's dangerous? Because I get people ask me that all the time, they don't ask it correctly. So the reason it's dangerous is now you're asking in a non personal way to just give you advice. And let me tell you, the weird thing is a lot of people who are successful, they don't know how to teach it or explain it. It's the same same with athletic athletics. I have some friends that are pro athletes and you know, they play in the NBA or whatever, but if you ask them like what's some tips? They're not good at really giving you advice because they had coaches and they're just great players, but they're not teachers. Also, it's not personalized, right? So let's say I have a friend play for the Celtics, Brendan Bass. He was actually in my 67 steps, you know, made 80 to 100 million playing basketball. That guy is 6 foot 8, ripped, you know, a genetic freak of nature in terms of athleticism. And so if I just say to him what's some tips he might give me things that work for him but ain't gonna apply to my situation. So what's better in that situation if I was trying to play pro basketball? If you were me. And then this is the key thing you gotta actually explain and know yourself well enough to explain exactly where you really are. What a lot of people do is just go, oh, I want to make more money. No, you have to lay it out. So now I want to give you a scenario here. I'm going to pretend like you're, you know, if I take the average person who follows me, who's high net worth, I'm going to do this an example and listen very closely how I would walk you through the IUM formula. Okay, so the typical guy who follows me, he's about, We've done the demographics, they call it your avatar. He's 38 years old. Okay, he's 38 years old. He has about 40 employees. He's doing 8 million a year in revenue with about a million profit. And he's burnt out, has not been able to replace himself with either AI automations or with a CEO that takes or a COO that takes 60 of the burden. So he's working 10 hours a day, doesn't take much vacations. His goals are, you know, hitting 40 million net worth or more in his lifetime, relatively young. Okay, he's in the United States. He's married with three kids and he. Or two kids and he, he's, as I say, been stuck kind of plateau. So I'm just gonna pretend I'm gonna do the IUM formula. People come to me for the last. Since 2013, I've had a private client program where I have different levels, but I'm an acceleration private mentor program. I have a inner circle and then I have my actual one on one, you know, private mentorship and partner program. So I'm going to kind of amalgamate. A lot of the big people you follow have come to me with the same thing. Grant Cardone came to me in 2015, very similar to the IUM saying. Tyler, you know, he had made a lot of money in real estate, but not really online yet. So he was in the IUM stage, okay? And he's made a billion dollars from that Mr. Beast billionaire. One of my students, you know, Iman Godzi, Sam Ovens, all the, all these people. So I'm gonna kind of amalgamate and just listen how I do this, okay? And I'll put a link if you want me to. If you want to work with me one on one. I'll put my Tyler.com private mentor podcast that'll take you to a calendar and we can potentially talk one on one. But just listen because I have an exact formula for the average person that comes to me. Now. You may not be average, you might have a special situation, but listen to this for a little bit, okay? I'm taking a walk. I like to do my podcast while I'm walking. So if you hear some wind in background noise, now you know why I'm in Scandinavia right now, near Sweden. Okay? So IUM formula number one thing I just say to you, or you would say to me, is if you were me, Tai, what would you do now? So that necessitates two things. A, you need to lay out very clearly where you are now. Most people don't really know their numbers, okay? One of my mentors, Tillman Fertitta, is worth 11 billion right now. He always, he, he has a book called Shut up and Listen. It's a good little book to read. And he says, I never respect a man who doesn't know his numbers. The reason he's saying that is almost no one knows their numbers. It's mind blowing. It's truly mind blowing. So assuming you know your numbers, you lay out where you are, okay? So gross revenue, net revenue. The main one people don't know is fcf, which is free Cash flow, that is a more important metric is your, what's your fcf? What's your free cash flow? Okay, so first thing is I have to analyze the situation and that means you gotta lay it out. So and then number two, I have to know your actual genetics. Now a lot of people are like, ty, what are you talking about? Genetics. Okay, I like that exact word, literally. Genetics. Now I could say what your dreams are, what your goals are, what your hopes are. I don't like that. I'm more of a science guy. My grandpa was kind of a well known science scientist from Yale and so I'll follow in his footsteps as best I can, which is I like genetics. People have a genetic destiny that's fixed. You do not have endless choices. For example, I'm genetically good at some things. I'm good at speaking. That's why it became a public speaker and can't fight your genes. There's things I'm not good at. I don't like sitting in one place and you know, doing, I wouldn't be in a good account. That's not in my genes. I'm an extrovert, not an introvert. So I like to live in the outer world more in the inner world. So I just know all type, all parts of my genetic structure. So I would, first thing I would do is figure out your, what's your genes here? What are we dealing with? You know, what, what are we dealing with? And I promise you, I call it your one word destiny. I just did a live stream on this for about two hours. People find it very interesting. There's about 20 genetic archetypes, okay? And sad thing about the school system is they just, even university. It's just like you pick your own degree as if you have unlimited choice. I mean, it's stupid. I understand why it's like, oh, people are happier when they freely choose. Not really. People are happier when they succeed in life. So, you know, just like little kids, you're like, you got to take piano lessons. They don't want to. No one likes piano lessons at the beginning. But if it's your genetic destiny to be a good musician, it's good to have a little forcing at the beginning by the parents or a little guiding. So in the same way, you know, a lot of people are outside of their one word destiny. Now I don't want to. This is not what this. Today's podcast is on. I got some other ones you can listen to. But for now, suffice to say, for example, my one word destiny is Explorer, Okay. I use ancient archetypes that have stood the test of time that existed, you know, thousands of years ago. I don't use modern ones, like I'm a computer programmer or something. Those aren't tried and tested. So if I use I'm an explorer. There was explorer thousands of years ago, there's still explorers now. Okay. And my second word, you know, is I. I'm a chief. I would have been a chief of a tribe. I've always been that way from a little kid, kind of a leader, you know. And so most people can have two one words. My but my main one word destiny, is explorer. I'm an explorer. One of my mentors, Dr. Helen Fisher, sadly she's no longer with us, but she's one of the most famous anthropologists and she studied human psychology and types and she was the actually the chief scientist for Tinder. She had the most data on date of any scientist in history. She said, ty, I've tested millions of people. And she had a hormone scale she used for genetics slightly different than the one I use. I developed my own loosely based on hers. But she said, on my explorer score, you score the highest of any human I've ever tested. I don't know if that was a good thing, but for sure I'm very high on dopamine, slash explorer. It's kind of a genetic predisposition to be high and responded to dopamine. There's other. She used basically four, she used dopamine, serotonin, oxytocin, cortisol. She actually used neuro, epinephrine. I, I have created a five I, I 12 types. If you go there, there's a career personality quiz based on the five types I use to test. Easter eyes. Delish kitchen. Genetic. Just remember, genetic predisposition destiny to the level of risk you'll take. Some people need to live. If you're a natural low risk taker, and some of this happens prenatal when you're in your mother's womb, you know, you should try to make your maximum net worth at that risk level. Right. Elon Musk is a tremendously high risk taker. He said he was almost bankrupt five times or ten times almost every year. And he says he does best with that. So he's an extreme risk taker, wrongly, genetically. His father was, you could see his mother was. So number one thing I would do is figure out, if you ask me, Ty, if you were me, how would you get to 50 million net worth given where I am now? If you said that to me I'd be like, okay, if you, if you want your worth, number one thing I'm gonna start with is an analysis of your personality type. Genetically, I'm like, let's get the genes right here. So this would be the first conversation. Secondly, then I bring it down, as I said, to practical analysis. Where's the numbers? Where we're at now? Okay, now this is if you know me, you know straight where I'm gonna go, I'm then gonna take that. So that's step A, right? A is the genetic destiny. Number two, I'm gonna go straight to marketing. So branding and marketing, I'm going to go bm, I call it. I'm going to go straight to branding and marketing and I'm going to say, all right, based on this 1 to 10, how good your social media branding and marketing team, 1 to 10. And the crazy thing is 90% of the time when I ask this, even to wealthy, high net worth people, they're, they're like 4 out of 10, which is in some ways horrific. In other ways it's great news because it's, if you're a 4 out of 10, then there's a Lumigan and you're already rich. Imagine how much richer if you'll be an 8, 9 or a 10 out of 10. So everything in the world now assuming you have a good product, which I'm just going to assume you have a good product, most of the people I talk to have a good product. That's not actually our weakness. Most people actually start a business because they have a good product and they think that's enough. But as I always tell people, I had a little 20 minute one on one debate talk with Elon Musk once in 2018 and back then even he didn't think social media branding and marketing was important. He literally, you know, I was like, here's why he, because he asked me, should I use it for Tesla. I was, we were talking about Snapchat. He's like, should I use Snapchat to grow Tesla? I'm like, absolutely. And he did not agree. He's like, I think a good product will sell itself. But you know, I still tell people, oh, you don't want to shut me down. Well, a couple years later, not to not the toot my own horn, but I was right. He changed. Okay, I didn't go his way, he went my way. It's, it's totally incorrect and outdated framework that good products sell themselves in the model world. There's no proof of that. And it's actually if you look for example at the very biggest companies you would think of anybody doesn't need to do branding and marketing. It would be Microsoft, it would be Coca Cola, it'd be Disney. But it's public record. You can go in there, I've done the analysis and Microsoft spends 500 million a week on branding and marketing. Why? Either they're stupid and you're smart or they're smart and you're stupid. Because they're already internationally known, yet they're dropping 500 mil a week. That's crazy numbers. They know odds are for since they're a 3 trillion dollar company, odds are they know something you don't. I mean small and medium business owners. And I'm like, you're not all in on social media branding and marketing and you're of course your plateau because especially with AI, both for digital AI is going to be able to instantly replicate any app, any website, any company. And then with, you know, 3D printing, any physical products going to be instantly replicated. So you have no barrier to your competition, no moat anymore except around the creativity that it takes to be good at social media branding and marketing. And 4 billion people are now using their phones every day. When I started on online, I built, made my first revenue online from a funnel in 2001. Okay, I remember because 911 happened the first day I kind of started in business was crazy timing, sad timing but, but yeah, it. I've been doing this 25 years, okay. And so what I learned was immediately, and back then, by the way, there was only a couple hundred million people online and there wasn't even really social media. There was Friendster, not even MySpace had started really then. But the point being now let's just say I started doing I was early to Facebook ads in 09. I remember where I lived. So I know it was 2009, I was on Hollywood and Vine, made my first Facebook ad. No video didn't exist. You just uploaded an image, no targeting. I made $21,000 in three hours with, with Facebook ads. And I spent three. I made like 17, 18,000 in my pocket. So going back to this, if you came to me and said Ty, if you were me, how would you get wealthier? I would start with the genetics, then I would move straight to brand practically into brand marketing. And I'd be like, hey, let's go deep. If you. And so I'll just ask you right now, right through this, right through my phone 1 to 10, what's your social media team? You know 1 to 10 what your paid ads. 10. If it's not a 9 or a 10 out of 10, we have big problems. You have big problems. You, you have no potential really to scale. And, and sometimes people want to argue with me. Oh, good enough product word of mouth. I. I tell a man, better businessmen than you have argued with me on this subject and been wrong. AKA Elon Musk. So don't start with me. Just listen. If you want to do the IUM formula, if you were me that comes, you got to ask somebody you trust. You know, I always say if you want to get big, ask somebody who you can google their results. You know, my results I think are chat GBT or you can chat GPT. And now it says, you know, Ty is number one person on earth to take your from racks to riches globally. Sit. There's no, no one second it says I'm either number one or number two. I paid social media marketing on this earth. So hopefully you're listening to this because you have some trust that on these subjects I know what I'm talking about. So I think honestly, if people ask me, Ty, what are your credentials to ask the IUM question, if you were me, it would be. Well, ChatGPT confirmed one thing. I'm the guy who scaled the biggest for. For the longest online through three recessions. The 2001 tech bubble, the 2008, the 2020 quarantine. I scaled consistently on more than one platform in five different industries, from physical products to digital products to, to, you know, tech apps. And so that's. If you're listening, it should be for that I've scaled the longest. It's hard. My grandpa used to say once is luck twice as go. It's hard to scale for five years or 10 years and you probably follow. Some people have done that, but there's nobody else you could follow who scaled massively over for 25 years. So going back to this, and I'm gonna say, what's your genes? What's your genetic potential and destiny that matches up? You know, they use that old strength finder quiz that's kind of a weak version of this. Then number two, we go straight into the marketing and brand. Almost always people will admit they're not a 9 or a 10 out of 10 on social media strategy and paid ad strategy. So we go right there. Then the third thing is we go, how are you automating this whole thing? You automate only three ways you automate. Number one way you would automate was with, you know, a team, a Team is not computer automations but essentially automation. You don't have to work and it works for you. That's your team. So hiring a better team, number two, you would just set up old school automations, you know, your CRM and now three, you have AI automations. So let's talk about that for a second. You got only a few ways to automate the beginning of your life as somebody who becomes high net worth is mastering all types. So hiring, okay, which also entails leadership by the way. But hiring is more of a funnel, meaning I have a. I call it the 12 to 1. So whenever I want one good salesperson or one good assistant, I interview and test. 12. Not just interview, I'm not even when I say interview, I don't mean the traditional concept of there's low scientific correlation with hiring success from interviewing. So I don't do a ton of interviewing. What I do do is I give them a cognitive IQ test, I give them a worldview quiz which tests for about 40 different facets of personality. And then I do what's called a work sample or a work demonstration. I just hire them as an independent contractor. I say hey, let's just start and I get them started. You want to know who's a good computer programmer, have a start coding. You want to know who's a good salesperson, Listen to a few of their calls right away, get them on some leads. You want to know who is a good marketer, get him to build some Facebook ads on day one. So you know, there's a lot we could talk about. But if you went back, you know, to this IUM formula, if you were me, one of the main phases after we did the genetic, you know, and we understood your type of your typology, your personality and then we looked at number two, marketing, branding. Three, we go into the automation side which is breaks into three subsets which is hiring old school automations that's like email autoresponders, SMS autom responders, you know, using tools like Slack to manage. I've had, you know, my most I've ever had is 8,000 people reporting to me with hundreds in the whole office. So I've had two or 300 people, you know, in Slack. I didn't put all 8000 on Slack, but it's expensive. But anyway, so it's setting up the automations in terms of the processes, the operating manuals, the workflows and then the third way is the AI stuff. I now have my AI CEO. My what is my AI CEO? I have a plugin. I have my own app that gives me high level. It's as if I hired Elon Musk, you know, Steve Jobs and Jeff Bezos as my CEO. It, it looks high level at my companies, gives me daily insights and then I have a plugin that goes into Slack with AI and just it acts like my coo, my chief operating officer, it goes in, it updates, ask people questions when they're not responding to questions, it's kind of the chief of staff. So COO, that's really important. So you got to get those three. So the 1, 2, 3 formula is know thyself and truly what you can win at. Remember Peter Drucker, the great business professor said most he's talking about business owners. Most people think they know what they're good at. Most people are wrong. That's the classic book Managing Oneself by Peter Drucker. Most people listening think they know what they're good at. Most people are wrong. Even more people know what they're think they know what they're weak at. Even then more people are wrong than right. Yet you can only build off strength. So I'm a big fan of doing this 1, 2, 3. Then number two I'd go if I was you, you know, here's what I would do on the social media branding. Everything's social media right now and everything's paid ads. I mean the whole trajectory of your net worth, assuming you have good product, which you probably do, good product or service, it's all going to be branding marketing and it's only accelerating because of AI. Like if some people oh, is AI going to level the playing field? No, the better brand and marketing people are going to make more. That's the people that are going to get the sales. Then number three, we go through automation. And if you do those three steps correctly, right, and if you're asking the right people the ium question, if you were me, then this is the fastest path, you know, the least amount of years for you to hit your net worth goal, whether that's 1 million or 50 million or a billion. It is the thing and you see that. It's an interesting book I stumbled upon that I've read before but I, I just re downloaded it on my ibooks. It's called Trillion Dollar Coach and it's the story of this guy who used to be a football coach and then he became a coach to the greatest CEOs and business people. He, he coached Steve Jobs, he coached the two founders of Google. Eric Schmidt, the CEO of Google I think he did Mark Zuckerberg. Anyway, you know, in that book kind of goes through, but that was the framework. These, you know, you see these Steve Jobs, you see these great business people that had extremely high net worth. But people forget the IUM formula. Like they had a mentor, a CEO coach, an executive coach coaching them. So they were getting this IUM perspective. They were asking him, if you were me, what would you do next? And if you don't have that person in your life, get them immediately. And by the way, follow the one at a time rule. The rabbit rule. Confucius said the man who chases two rabbits catches none. I would add the man who listens to two rabbits listens to none. Biggest problem in the modern world for most high net worth people trying to become ultra high net worth is they literally, literally are listening to too many podcasts, too many business influencers they follow on Instagram. You can't listen. I, I follow the one at a time rule. So I get one mentor in each of the four pillars per year. Listen to one person for health. I listen to Dorian Yates, you know, for a year, six time or seven time Mr. Olympia. You can't be, he's a heavy, you know, lifter. You can't listen to that guy and a cardio guy really at the same time. It gets confusing. Of course you could do some cardio, but for one year I just focused on lifting heavy hypertrophy, muscle building. I was benching over 300 pounds. I posted some stuff on my social, you know, I was think I was repping 305 in that video, 140 kilos or something. But then the, the year before I had just done Ben Greenfield, who's more of a marathon cardio get lean guy. I got as lean as I've ever been. So same in, you know, business, get one business person per, at least per six months. So if you like my stuff, just listen to me for a year. I don't have all the answers on everything. Nobody's a, a God. But you'll get confused because there's different approaches. Just like there's different approaches to getting healthy. There's the cardio marathon guys approach, there's the heavy lifter. And they both have merit. So you do them each for a six months to a year. Then you get another mentor that you ask ium, if you were me, what would you do? So I, I'm gonna, for those of you who want me to go through this process privately with you, this is a number one thing that realistically can double to 10x to a hundred extra net worth. I've got students of mine now on the Forbes list. They're more than 100x than when they first got into my courses and systems. You know, guys like Mr. Beast, guys like Iman Godzi, guys like Sam Ovens. These are all people who at various times I was the guy they were, listened to, I was the guy they were paid, you know, and then they got other mentors and they listened to other people, but they listened to me closely for a period of time. Some of them a year, some of them longer. At least 6 to 12 months most of them. And you know, there's these are guys that are anywhere from you know, 50 million to 2 billion now. So I have that track, track record. If you want me to put my IUM system into your business then just go to tyler.com private mentor podcast, take you right to a calendar on that. The way it works is you put in a time that's good for you. In the next couple days my right hand man will reach out, talk to you. I gotta pre qualify people so don't see this as a, as a pain in the ass. I know it's a little bit of pain in the ass, but I have 10 million followers. If I put a calendar directly to me, I'll get everybody and their brother and I just, the calendar will instantly be full and I can't talk to anybody. So when my guy reaches out to you, you know, just jump on a quick call with them, you can even text with them. Then if it's the right fit, you and I will talk. Okay. Some, sometimes it's just not a good fit so we just stop it there. But I will help you with those three things. The genetic destiny for making money. Trust me, this is huge. In fact I did a two day seminar and people were like, this is, I've never been to a seminar like this. These are some of my clients who have paid a million. They're like, I've never is the best thing. So I'm going to do that one on one with you. And then number two, I'm gonna go through the exact plan how to fix the social media, how to reach, you know, I've reached a billion people in a month with social Media I've reached 100 million on average per month. And you got to do it right. And then third, I'll help you on installing the automations. I built my first CRM in 2005. I've been doing essentially automations for the longest of anybody that's you know, online that you'll see that you can work with. So I have 21 years experience Automate. I actually really started working on a CRM in 2002. It was the company I used to work with, got acquired and became Salesforce. So I've been interested in that automation game. I've been early to AI. I spent over a million in the last around a million in the last two years testing every type of automation. I have my own custom made AI CEO. So let's go deep on this because this is a big deal. So take a second stop this what you're listening to go over. Just type in Tai lopez.com/private mentor podcast and I'll take you right to that calendar. Book a time. If you don't see a time, you're just gonna have to come back. Sometimes it gets too full. I only take, you know, a few a day. So top up.com private mentor podcast three words private mentor Podcast. Now, as I think about these three letters, I U M. I want to go a little deeper here. You know, if you were me, the reason this works, by the way, and I mentioned this earlier, but I. So the reason this is a word you should get tattooed on your arm if you were me, is because it evokes empathy from the people you want to give you insight, right? So if you just say, if you just literally say, hey, I own this business, should I sell it? At this price point, you ask for a specific piece of advice that is almost feels like you're taking. It's a weird thing, vocabulary. You know, words really mean nothing. There. There's a whole study of, you know, semiotics. It's called. I once dated a woman who was a professor at Duke. She was a professor of semiotics, which is basically how we ascribe needing to words. You know, if I swear in English, it offends people. If I say the same swear word in China, they might smile. They have no idea what I'm saying. So words in and of themselves have no real meaning. As Shakespeare said, you know, nothing is true except that you imagine it. So I actually posted a tweet earlier today that said, and this is kind of an anonymous saying, and it says, you know, to the grass, the deer is the enemy and the lion is the savior. So if you're grass, you know, deer comes to eat you and a lion eats the deer, destroys your enemy. The enemy of your enemy is your friend. So how you phrase when you network, how you phrase your request has a huge impact because since words aren't real, all they are is emotional triggers, right? So if you say the F word, you know, to somebody in America, since that they've been trained that that has a negative connotation, they're going to get mad. If you do it in China and you say the F word in a happy way, they don't understand English, so they'll just use your tone of voice and say, oh, you must be complimenting me. So just remember a lot of people I see networking, shadowing, mentors, all these things that you have to do. As I said earlier in this book, trillion Dollar Coach, even the wealthiest guys in the top 10 of the forward list, basically a hundred percent of them had mentors they shattered regularly. You know, everyone from Elon Musk, Warren Buffett, the Google founders. Yeah, everybody. So you have to pick your words. Well, words do matter in the sense that people ascribe so much meaning to them, even though it's fake meaning in this, in a sense, or even though it's a fake word structure. Right? So when you say if you were me, it's essentially humbling yourself. The Amish is a word called galassenheit, which means bowing your knee to God. So you're coming in and I can't tell you how many times people have wanted me to mentor, shadow them, give them a piece of advice, make an introduction for them. But the way they phrased it just made me not want to do it or made me not very invested. You know, for example, a lot of people are like, hey man, I wanna, you know, can I come on your podcast? Or something like that. But there, it's kind of a, not a begging way, but a demanding way, almost a, almost an entitlement, like, you should help me, and God help you if you try to do that entitled approach. Nobody who's got money, nobody who can make a connection for you wants to be commanded to help you. So really use these exact words because you're going to trigger something, which is One of the 39 triggers, which is empathy, sympathy. We all, you know, I read a book in 2001 on how to get out of any traffic ticket in America. So number one rule with police officer is if a police officer pulls you over. These guys became police officers because they like power. So the second you word things as if you're the one in control, they're going to raise their defenses and get aggressive. So if you say, what was I doing wrong? I wasn't even speeding. Okay, this is the wrong way to get out of a speeding Ticket. There's interesting statistics. I can't remember them now, but it was a whole book a guy had written, a little handbook on how to get out a ticket. And I've tested it, and it really works. So the approach you have to take is more like, you know, hey, I didn't realize I was speeding. My bad. You know, here's what's going on in my life, you know, and you almost. You don't use the if you were me, but almost like if you were me. It's kind of like, oh, man, I. Whatever. My kid's sick at home and I went to the pharmacy to pick them up something, and I'm driving home quicker than I should have. I know, my bad. And you're using that biblical. There's an old proverb in the Old Testament which says, a gentle answer turns away wrath. A gentle answer turns away wrath. So it's kind of like you're pulling out of them. Like, if you were me and you had a sick kid at home, you know, you might also have gone over the speeding window. So this works with powers that are more powerful than you, a police officer with a gun who's pulled you over. But it also works in that context of scaling your business through who you know. And remember that old cliche, it's not what you know, it's who you know is one of the best cliches. Like, it's a cliche, everybody's heard it. And it sounds stupid, but I mean, I like, I say the richest guy I've ever said, if you were me, what would you do? Was that dinner with Steve Ballmer, I paid him 250, 000 for cab lunch. I actually donated to his charity. And he said to me, you know, well, because I was thinking about selling a company I had and I laid out, here's my situation. And I was like, steve, if you were me, and this is a guy worth right now, I think he's worth about 140 billion. 140,000 million dollars. And one of the takeaways, by the way, from that dinner, was I basically asked him, why are you so wealthy? You know, what was your secret? And he essentially, I don't remember the word for word, but he said, look, I'm pretty smart. I think he was. He said, I'm number two. When I was a teenager, I was the number one. Number two in America in the math quiz or whatever. They had like a spelling bee for math, you know, the math contest. He said number one was Bill Gates, who he eventually went into Business. And he said, you know, I'd probably be worth 10 to 100 million on my own. But he said, what changed my life was I met these two guys at Harvard, Bill Gates and Paul Allen, who are starting a new company called, called Microsoft. And so what he was saying to me is like, there's not what you know, it's who you know. He's worth 150 billion, not 15 million. You know, primarily from that one triggering factor. There's a good book on this, good to great by Jim Collins, one of the most respected authors of the last 20 years in business. And he, he did all this research on what truly makes people successful. And he said in his research, he thought there would be like a luck event. For example, you stumbled upon a new invention that no, you were traveling in another country and you saw something and for sure there's, there's some wealth creation that way. That's how the guy came up with Red Bull. He was traveling in Southeast Asia, came up with, he saw this drink, it gave you energy. And so he brought it back to his European, I think he's Austrian or Swiss guy and you know, formed Red Bull and became one of the wealthiest men on earth. You got the Starbucks guy, went to Italy, got the idea. But when Jim Collins wrote this book, you know, good to great, he said that happens sometimes, but generally, and this surprised him, what created massive wealth for a person was a someone they met, a human. He calls it not an, not a what event, but a who event. Who, you know. So this ium, if you were me is one of the key phrases to meet and extract value, not in an exploitative way, but to get deep answers from the sharpest people on earth, which then again is extremely correlated with you becoming, you know, the maximum wealth you can, your genetic estimate. I think everybody has a max wealth destiny. Just like everybody's born men. You can measure their wrists that will tell you their maximum genetic strength. You know, if you have really. I have not small wrists and not super large wrists. I have medium wrists. So I can be pretty strong, stronger than normal. But I can't be in the world's strongest man contest. It's not in my genes. So big guys, like big Rome you see around me. He has massive hands, massive wrists. Wrists are the one thing that you can't grow by working out because they're essentially bone. So just like you have a physical strength, maximum capacity, I believe everyone has a maximum money making genetic capacity. And so what will get you to the max of your genetic capacity? I think Everybody, realistically, who's healthy and doesn't live in North Korea, I think I could make a millionaire. In fact, one of my private clients in my 100k program, he sent me a screenshot the other month, and it said, ty, Look, I asked ChatGPT who's taking the most humans from rags to riches in modern history, and it said Tai Lopez. And there's no close second. I thought that was kind of cool. I don't know if it's true. But he said, yeah, I made a new chat GPT so it wasn't biased by my past, you know, searches. So, again, the point is, I've seen what makes a lot of people wealthy, and I think almost anybody can become a millionaire. Now, whether everybody could be worth 10 million or 50 million or 100 million, I'm not so sure. But I think I could even take somebody with minor handicaps, you know, below average iq, and in their lifetime making a millionaire, I. I think it's to be worth 1 million. Assuming, as I said, decent physical health, you know, you don't have terminal illness when you're 12, and assuming you're not in the worst countries, like a dictatorship like North Korea, I think I can make everybody, anybody a millionaire. And I've done it. I've done it where I. Years ago, not so long ago, I did a business bodyguard. I said, I'm going to take 40 people, not charge them any money. In fact, I'll pay them to work for me. Take 40 people out of that. I'll narrow it down to just a few people. I ended up narrowing it down to just one guy. I said, come spend time with me every day. I got it from Alexander the Great. He used to have a bodyguard that followed him around, right? And so I was like, I'll get 40 people. Up to 40 people will follow me around, and I'll just whittle them down as. As I see who they really are. On the first day, I probably cut 10 people. I walked around. I had a big place in Beverly Hills, big house, a big one acre, and I walked around the backyard past a hose that was all unfurled, all around the yard, and only a couple of them noticed it because I was like, just be helpful. I walked around. So I whittled down the 40 people, probably in one day. I cut it to 20. Anyway, I ended up with just a couple at the very end that were worth, you know, they were really. It's. They call that, by the way, what's it called, a Gideon test in the Old Testament. Of Bible there was a general who wanted to go to war, I think on Jericho or whatever. And he had 10,000 men volunteer, but he only wanted the elite. So he took them. He took the and said, let's go get water down at the river. And out of the 10,000, most of them stuck their head in the water. They were so thirsty and they didn't stay alert, which he didn't like because he wanted elite soldiers. And so he essentially cut 9,700 of them and kept the 300 who drank while staying alert. You know, cup the water with their hands, kept their head up. So I kind of did the same Gideon test with these 40 people. One of the guys I narrowed it down to, he was just on my last mastermind, if you were there. Big guy named Andrew, but from real poverty, you know, grew up in kind of the housing projects of New York, I think he said nobody in his family for the last couple generations made more than eight grand food stamps. And now he went through two years with me. I paid him. He was kind of like an intern, paid internal. And now he's making 250 grand a year, which to some people doesn't sound a lot, but that's generational wealth for him. And I think he's on track to make a little bit more. He's in sales. And so I've done this, and of course I've done this with tens of thousands of other people through my programs, but I think he was good at that IUM framework. Like if you were me, they'll still ask me that. Not just about money, but about dating. And you know, he's trying to decide, everybody's confused nowadays whether you should get married as a man. So he'll say, ty, you know me man, you know me, you know my personality. If you were me and you were my age, he's probably around 30. You know, it's like, if you were my age now, what would you do? And it elicits and triggers that empathy that all humans have. Even the most psychopathic guy at some level most likely has a little bit of empathy, unless he's a full on serial killer or something. But you'd be surprised. Serial killers, like if you've seen the movie about this Kuklinski mafia hitman called the Iceman, It's a great movie. And the Iceman, you know, he, he had empathy for kids and women. You could hire him for ten grand to kill another mafia guy. But if you hired him to kill a woman or a kid, he would take your 10 grand and then he would come to your house and kill you. He was, he was very protective of women and children. So there you can see even I think he killed over 250 people in cold blood. Even the most serial killer, Richard Kuklinski guy has empathy in the right domain. They call that domain specific personality traits. That's one of the things I learned from Dr. Buss. You can't generalize because people compartmentalize their empathy. And so even if you were dealing with people high in Levinson psychopathy, which a lot of wealthy people are definitely higher on the Levinson psychopathy test, those cliches about billionaires being ruthless are definitely true. I've been in business with three guys on the Forbes list and I know about 12 Forbes list guys personally. And I can tell you for sure they score much higher on psychopathy, but they have domain specific psychopathy. Right. So they not necessarily fully psychopathic in all areas. So when I, and I've tested many times, the IUM framework. Now, hey man, if you were me, Mark Cuban, if you were me, timber Tita. Steve Ballmer, you know all these, these people that I've been in business with or I know. And inevitably it brings out a better answer because I'm coming in with both humble and I'll tell you a little thing you can add to the IUM or I'll tell you why it works. Also, every man I saw this with, Tillman Fertitta, he's a mentor of mine over the years, taught me how to buy bankrupt businesses using 363 sales. And he's bought many hundreds of restaurants, of businesses. Gold Nugget Casino in Vegas. And, and he, he said when I was talking to him in this IUM framework, he started to tell me his origin story about how he almost lost all his money by. He basically was bankrupt, couldn't pay his debts to a bank. But luckily for him, the bank, right before the, the loan came due, they went, the bank basically went bankrupt. And if you know how American banks work when they're InSolvent, then the FDIC, the Federal Deposit Insurance Commission steps in. And so they stepped in. And that bought him a lot of time. So he had empathy for a young guy like me. He actually saw my. Himself in me because I'm much younger than him. And so it's like you also in the 39 triggers, which you should definitely be in my 39 triggers go. I think it's at 39triggers.com. I have them listed out. It's a system, a course you can buy from me. I've never had a refund request. It's one of the most power that I know of. It's one of the most powerful courses. I don't advertise it much, but it's all my the 39 triggers to persuade and close more deals. Anyway, so One of the 39 triggers is appeal to narcissism, meaning if other people see themselves in you, right, they feel more of a love because everyone loves themselves. That's narcissism. All humans have a measure of narcissism. There's no one. You would die. You wouldn't function with zero narcissism, right? So when you use the IUM framework and you give them the background, especially if you're younger than them, but even if you're older, it triggers them to go. And they don't even know it, but their unconscious mind's like, ah. I remember being in this tough spot, you know, and boom, answers come really good. Biggest problem, I see people go to masterminds or network. They don't ask the questions right? So they get poor answers. You know, I've seen that a lot, man. People at ma, you know, masterminds come up to me, hey, Todd, how'd you make more money? Hey, Todd, can I be on your podcast? Okay. I'm like, man, you need that damn tattoo. You need. I, I. You should have started the conversation. Come up to me, man. You know, here's what I am. I'm a single dad or whatever. I don't know. So I'm just making up a scenario. Well, single father, I've got 10 years in car sales. But, you know, I've launched three businesses, all of them have failed. And I'm feeling discouraged. Like, if you were me, what would you do? What business would you start? I'll give you a practical example. I forgot about this until recently. There's a guy, you may have seen him, he sometimes teaches in my courses, named Shakira, okay? And he came to one of my masterminds in 2019 in London. And I remember doing this mastermind. And I'm an outside kind of guy, a farm guy. So I was like, hey, let's get out of this. We were in a conference room, you know, it's one of my masterminds, and one of my masterminds, I was like, let's just go outside. Let's walk across the street. It was right by Buckingham palace, where the queen lives. And I'm like, let's walk to the park. There's a big park There that I love. I like the parks of London the best. I try to get a. Always a. A Airbnb or hotel that's either near Hyde park or one of these other big parks. So anyway, I'm there and I'm like, man, let's get out. So we walk. And it was a walking mastermind. They were just following around. And he asked me kind of this iu m question, like, here, here's my situation. If you were me, what business would you start? And in 2019, I was like, man, you should start a funnel building agency. Like, I built my first funnel in 2001, but still in 2018, 19, like, still most. Russell Brunson, a friend of mine, he's still Click Funnels was relatively new, and so I forgot about it. I just talked to him for like, five minutes in that group. Anyway, a couple years later, he reached out. He's like, remember that advice you gave me when I asked you, if you were me, what you would do? I said, yeah. He said, I did it. That's the amazing thing. A lot of people, you give him best advice and they'll do it. But he actually did it. And he actually bought funnels.com. i think he ended up selling it. That or another domain, to Russell Brunson, who owns ClickFunnels. And he's like, I bought funnels.com for like 10 grand and I built a funnel agency. And he's doing like. He's like, now I'm doing like 12 to 13 million in sales a year with literally millions in profit. And he's like, thank you for that. But that's a classic example of just understanding how to use ium how to be humble enough to say, yo, if you or me, what would you do? And you'd be. I've just seen. That's just one example that's fresh on my head. But I can tell you, the people who ask correctly, it's like Jesus Christ said, ask and you will receive. Seek and you will find. Knocking, the door will be opened unto you. You know, this. This episode is really about how to scale 1 million, 10 million, 100 million. Remember, people underestimate how rare it is to scale from 1 to 10 million and from 10 to 30 and 30, 100. Like, you're talking 1% of the 1%. You know, I've been fortunate to be able to scale, you know, to 50 million a month before. That's very rare. Anything over 500 million a year, ARR. Annual run rate is extremely rare. But I've been able to do that. I've been able to do, you know, more than 100 million for multiple years. Very few people can do that. And. And I feel grateful for that. But I also feel like it's because I learned a long time ago this IUM framework. A lot of my success comes from ium, whether it was asking Steve Ballmer or Tillman Fertitta or my first mentors back in 2001 and two, and even before that with Joel Salatin, I always took. I think it's because I live with Amish. I learned that Gelassenheit approach. Bend your knee, bow your knee, and I'll leave you. You know, as we wrap up this episode, I just want you to know the worst thing you can do, because, like Charlie Munger says, invert, invert, invert. So part of this episode about how to scale to 1 to 10 to 50 to 100 million in sales per year, I want to invert it. It's like, how not to scale to 1 to 10 to 50 to 100 to a billion. I'm gonna tell you how not to is when you go talk to people, have that cocky flair to you that per. That specifically makes people want to not help you and even give you bad advice. I know people that are wealthy. I once was at a mastermind in 2008 with this guy. He's one of the great marketers on Earth, and he gave a whole talk. They had invited him to the Mastermind. I remember it was in New York city. There's probably 50 top business people there, and he sits in a room, and we've been friends for a year. So I knew his real secrets, but he just gave this whole talk for an hour on here's the best funnel, here's the best landing page, here's the best hooks. And I remember at the end, walking out, and I was like, hey, man, something seems weird. It seems like everything you've told me that were the winners in your split test, you didn't teach any of that. He said, oh, yeah, I always come to these masterminds, and I teach the opposite, because these guys are my competitors. So this guy was very high on the Levinson psychopathy test. Okay? He was a pure psychopath, meaning he loved to give out bad advice to his enemies and his competitors. So just remember, in business, entrepreneurs are much higher in psychopathy. So if you come cocky, you can trigger them to really not only give you not good advice, but purposefully bad advice. It was pretty mind blowing that he would do that. I've always remembered that. So if you come up to him, like the Shakur Shakir did in, in London, in the park in 2019, where he's like, hey, man, I really, you know, he was like, ty really followed you for a long time. I'm happy to be here. Here's my situation. If you were me, what would you do next? Like, even a psychopath, which I'm not a psychopath, but even a psychopath like my friend, he would have given that guy, out of empathy, a little bit of domain specific sympathy. Like, yeah, man, go start a funnel agency. He probably would have given less advice than me. But I'm saying, even. But the second you come and you're like, you're. Yeah, man, I've seen some of your stuff. Like, I'm crushing it out here, you know, what do you think's the next thing I should do? Like that Ain't nobody responding to that. Cocky. You know, pride cometh before a fault. Pride also cometh before a bad advice is given to you. So stay humble. You only will win with this if you can get the right person around you. And by the way, I'm going to end with this very important thing. Make sure. And I talked about this a little bit, but let me just reiterate, before you say ium, you have to tell them for 30 to 60 seconds where you are now. So the whole sentence is predicated on you for saying, look, I'm this age, I'm at this income. This has worked for me, this has failed. I'm feeling this way right now. Boom. If you were me. You can't just walk up to somebody and say, if you were me, because they, they're like, well, I don't know anything about you. So, like what I do with clients, I have like four levels. People work with me. I have my courses and my systems, you know, my online courses, like 67 steps, SMMA, all those. Then above that have an accelerator program that's like level two, you know, Then I. Above that, I have my inner circle. Above that, I have my private client program. Above that, I have my partner program, which is a million bucks people pay me or more. 1 million to 1.8 million. And. But at the accelerator level, which is like, you know, three to $10,000, I specifically, like, people pay me and I do the IUM with them, me and my team. I do a 15 minute call. So let's just say you wanted me to help you, okay? I'm not saying you have to, but I'm just saying this is how I do it. So I charge money because I've learned if people won't pay, they're not serious. And it's a good rule of thumb is don't ask for value without giving value. I see this myth like, hey, the way to get people to help you is just add value. Well, when I didn't have much money, I couldn't add value to rich guys lives. So you just pay them. It's an amazing thing that people think paying for courses and mentorship is a scam. Like it's specifically not a scam. It's actually diametrically opposite. A scam is asking somebody to give you value without paying them. Like I'm amazed people go to McDonald's. The food there isn't even adding value. It's a net negative to your overall life and health. McDonald's for sure. If you, I've done one of those tests while you're eating food, you know, you can, my friend used to wear one of these meters. You like put a needle in your body, you keep it there for two weeks and when you eat different meals you can see if it's making you healthier or sicker. Like the insulin, you know, response and all that. So like if you go eat McDonald's, which nobody ever asked for free. McDonald's, McDonald's, like whatever. McDonald's meals, five, ten bucks for a basic meal. Like you specifically always pay. Even though you're getting negative value, you're basically paying to kill yourself. Same with drinking a Coca Cola or whatever. So I tell people, pay rich guys. Like I would not go to Steve Ballmer and be like, hey, can I have two hours of your time? You're the ninth richest man on earth. I started offering them 50 grand. He didn't take it. I had to go up to 250. But that's because he knew his worth. So I've gotten my money back. 100x on the 250. I paid it. It wasn't a cost, it was an investment. So I just want to tell you in general, even though people go, that's self serving. Ty, you're telling, you're just selling your mentorship by telling people they should pay. No, I'm literally saying use logic, not emotion. In what scenario should you request value without giving value? Now what people tell people totally incorrectly is like, yeah, like what you do is you go to a rich guy and say, can I shadow you? You know, I'll be your intern. I'll be, I'll get donuts for you and coffee. Well, a rich dude that's not that much value. He already has that person in his life, always. Every rich dude has an assistant. So when you. I don't know how to offer value to Steve Ballmer when he's worth 140 billion, except to literally be like, I'll give you some money. Money exists as a universal store of value. That's all it is. You can try other ways. You can barter, hey, Steve, I'll come paint your house, or hey, man, I'll go like. But money specifically exists as a easy, uniform exchange of value. So I recommend you pay somebody. It doesn't have to be me, but if you follow me, you should at least one time in your life go into my accelerator program. What I do in my accelerator program is very simple. We start out, my right hand man reaches out to you and does a call with you and gathers where you are, your whole scenario, your age, your income, your past success, your past failure, what's working, your personal life. I mean, we don't get super personal, but we need, you know, do you have kids? Where do you want your future, what you're trying to accomplish? They put that together in a report. Then I jump in a 15 minute call with you one on one. And I'll tell you specifically what I would do if I was in your shoes, right? Boom. I'm fast. And when I say fast, I mean just like a doctor doesn't have to look at your medical charts for eight hours. He does this for a living. Like, I'm the number one dude who's offered mentorship to take people to 10 million, 50 million. I don't think there's anyone on earth right now alive that's done it more than me. Nobody. Not professor, especially taking people that everybody gave up on. I took the, you know, I got valets. I got. At my last event, Edwin Lopez was at my last mastermind. You know, this is a dude who used to wash my cars. He's making 30 grand a year washing my Lamborghinis. He knows my hair in my garage before anyone else because he used to wash my Lambo and my Ferraris and Maseratis and all these cars, you know, and now he's a multi millionaire. And he specifically came to me and he's like, Tyler, like, I'll wash your cars. Like, I'll watch your cars, like at a discount if you give me advice. And now he owns a whole bunch of UFC gins. He owns a mobile detailing, car wash place. And he's making, I think he's doing 150,000amonth in sales. But he's first generation into America, poor family. He makes more in a month. I think he makes more in a week now than any of his parents or grandparents made in a year. So he came with the ium. And so anyway, my point is like I'm fast. I've done it for so many years. Fifteen minutes is like, like I just went to the dentist, she looked at my chart in three minutes. The, the, the her right hand person took the X rays and did all that stuff. She came in and quit. You're paying her for speed, not length of time. So I come in in 15 minutes and then I have, I prescribe, I have different systems on my official app. You go through, I want you to do less podcasts, less random listening. I have a specific prescription or specifically run ads this way specifically build your personal brand this way, specifically install AI specifically hire this way specifically live in this city specifically marry this type of person or don't marry specifically have this many kids. We go through health, world, love, happiness specifically do this biohack. You know, I'm the knowledge guy. I'm knowledgeable in all four pillars of the good life because I've devoted literally my life since I was 16 to hunting down the geniuses in health, wealth, love, happiness and giving people practical solutions to the biggest problems of life. So that's what I do in my accelerator. So by the way, if you not to toot my own horn and, and keep reiterating this, but go right now to tylerbiz.com private mentor podcast on that calendar call, you'll book with my right hand man. He collects the info, tells you it's not that expensive. I have two different levels. I forget what it is, but it's under $10,000 and I have 100% money back guarantee. I tell people, if you don't get 10x the value from what we do in my accelerator program, I'll give you all your money back. I have a, almost 0% refund rate when I work with people directly. I have higher refund rating courses where people don't talk to me one on one. But essentially, you know, I do this for hundreds of people a year and I get like one refund, a quarter or something. It's like a ridiculously low. And even though I say if you don't get 10x value, if you don't feel I saved you 10 years of life, I'll give you your money back. So you should do. If you haven't worked with me or even if you have, and it's been a couple years. Do my accelerator program. Talk directly to me, my right hand man, and I will accelerate you. That's the whole point. I'll get you to your genetic maximum net worth. I don't promise the number because everyone has a different genetic max. Most people are 1 to 30 million. Another smaller group is, can be 30 to 100 million. And I've, you know, I got people gone through my systems that are on the Forbes list directly from me. So I'm just telling you I got the track record. A lot of people pass 50 million, 100 million. The maximum of your genetic. I will accelerate you there. Okay. If you don't find me, you better hunt for someone else because I wish there was a betting market. I'd be the richest man on earth if there was a betting market on people. Because I can just tell a few things. Ah, this guy's low conscientious, low energy, low humility. I'm betting against him being worth anything. This guy's gonna die. Middle class, middle class trap. I mean if I don't see the components. And so my accelerator, like I literally have a 10x guarantee. So if you don't feel like you got 10x the value you paid and I gave you one thing that'll save you 10 years, I give you your money back. It's the strongest guarantee in the world. I don't think. University doesn't do that in America. You can't get a refund, you can't declare bankruptcy against university. It's a total scam. It's one of the biggest profit centers for the US government is literally college tuition. So go into my accelerator level tylose.com private mentor podcast. It'll take you to the book of call. It's free to book a call. Talk to my right hand man. He'll explain how it works. There's two levels you can pick from. You can start with the accelerator. It's not that expensive, it's not cheap, it's not like 300 bucks. But like I said, it's under 10k with a crazy strong guarantee. Refund 100 money back. So worst case scenario, you get it for free. But best case scenario, I save you a decade and I 10x in that 10 years where you would have put your net worth. I'm the OG at this, so let's talk tylopas. Com Private Mentor podcast. I'll see you there. The link should be also in the description here, but if not you can just type it in. Manda. All right. Till the next episode. Stay strong, my friend. Knowledge.