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Man. Is making a billion dollars the peak of achievement? Is that the pinnacle of success? No, this is your own farm, your own family compound. Man. My sons go fishing down there. Mom say hello. My mom doesn't like to be on camera. Most important thing is you know what you're striving for. Or else you'll never be happy and you'll keep searching forever. And then you'll be depressed because you won't get it. And too many men because of all the. You're listening to too many young dudes. Let's make a billion. That solves every dude I know. You know how many billionaires I live in Beverly Hills? 25,000 square foot house, 17 bedrooms, 18 bathrooms. I've done it all, man. I'm an explorer. I explore the world already. Take my word for it, I'm the og. So what I've learned is you got to know what the best is. This is the best piece of land. Multiple. I got multiple. I got five different streams of income coming in. Don't get me wrong, you need money. I'm all for making money, but for a purpose. Money is. US Dollars are made out of cotton. I hope you're not striving in life for cotton. What are you striving for? You should be striving for the good life, health, wealth, love, happiness. So get yourself a piece of land. That's the pinnacle. That's like on Maslow's hierarchy of needs. That's the top of the hierarchy of needs. The bottom is food, shelter, like you know, the physiological needs being met. Above that you got safety. Then you start getting love and all these other things. But know what's at the top. This is what your genetics were built for. Being connected to a piece of land. Family compound, kids running around, your brothers, your cousins. One of my brothers lives on my farm. This is it, man. My cousin was here with his baby. I built that pond down there. I got my alfalfa fields coming in. I've got online businesses. Too many guys, you know, they're watching the looks maxing community or you know, the money making and all that's good, but those are all means to an end. You, what's the end? As the seven habits of highly effective people says, start with the end in mind. Do you even know what the end is? This is the end. This is what the end should look like. You will achieve nothing better. Like, I've tried everything, man. I've been famous. I've been Google search number one. I, I've done, I've had you know I got 10 million followers. I've done the status thing, that's good. There's some advantages of it. Beautiful women, I've done that, you know, there's some advantages there. Don't get me wrong, I'm not looking down, I'm just saying those are sub achievements for the maximum achievement which family compound life of purpose, life of health, wealth, love, happiness. I got my gym built up there in the house at the top of the hill. You know, know what you're searching for so you'll know when to stop. A man who doesn't know to stop. That's what's problem with Napoleon Bonaparte, the general. That's what happened to Alexander the Great. He never knew when to stop. His men were like stop, we're going to die. And they lost, you know. So know what you're aiming for and know when to stop. And know when to know. I hit the 10 out of 10 now I will tell you that there are some genetic differences but being attached to a piece of land. Look, so many. 90% of people live in the city now. It's a big mistake. All the Roman Empire, all those are ancient Roman Western civilization leaders understood, they all want a piece of land at the end. Julius Caesar came home from conquering Gaul and England. And where he want to go to his farm? Where did Augustus Caesar want to go? Richest man in history, 20 trillion net worth. He wanted to go back to the land. You know, people ask me what my spirituality is. Well, it's a complicated question. But I will tell you if you believe in God for sure. Every holy book is not a big fan of big cities now I think big cities are the best places to make money. And I'm not saying you should never live there. I'm just saying you should rotate out of them. I rotate out of them all day long. I was just in, you know, I've got different places. I was just in Europe, my place there, but I was just in Hollywood. I was just in Beverly Hills. Those are stops on the way back to the land. And 90 of people now live in cities. America, best part of America is this. Look how beautiful it is. That's the peak of America too. If your people are like I'm a patriot. Patriot to what are you a patriot? I'm a patriot to the true America. Remember the American founding fathers believe this should be a country of gentlemen farmers. Thomas Jefferson, what do you think he stood for? What do you think George Washington stood for? Abraham Lincoln was out chopping wood. We've got a modern version where, you know, the pinnacle of America is living in Manhattan or living in Miami. No, that was never the American dream. American dream was a set of pioneering entrepreneurial people who carve their way out in the woods and build their log home and build their family and build community. You know, get wealthy. America was always about wealth. Napoleon Bonaparte said that merchant state America, it attracted people want to make money. I got no, I like making money. I made a million bucks in a minute before profit. But my point being is I never, you know, money is cotton. US dollar is cotton. I don't want more cotton in my life. I want more. And it's not that I even want more freedom. People say you want more freedom. Too much freedom is actually slavery. You know, we have something called bounded rationality. You have boundaries to your rationality that you need to keep in mind. And so I hope you'll set in writing. What do you really want out of this life? Specifically? I said a long time ago, I want. This is what I want specifically. I want a farm. Middle of an Amish community, laid back. I want about this many acres. I remember saying about 150. My first farm was 152 acres. I spoke it into existence. So most of you entrepreneurs, I follow me. You should have two places. A place in the city. You go to make money, go you, you go to war. Then you come back and you come to, hopefully your kids being raised not in public schools, none of that nonsense. Your kid's gonna learn mostly from you and your real life experience interacting with them, solving problems in life. This is the real life. This is it, man. This is unfiltered. Like I said, you've seen me with Lambos and private jets and I've done all that. But I, I like this. The geese that grew up on my pond. I like my sons down there fishing. My first, one of my sons came here, first time he ever threw, cast a line out into that pond. He caught something. He thinks fishing is easy. We put, we stock that pond a little bit so it's easier. But you know, seven happens to finally affected people. Start with the end in mind. What's the end that you want? That was one of my advantages. I always knew what I wanted, you know, Sure, I tested money, I've tested status. They all have. There's trade offs. There's no doubt. I'm not against you becoming famous or you becoming rich, but you got to understand genetics. The reason people make a lot of money and still feel unfulfilled is because we have a genetic back to the land instinct. As I said, America was that place where you could go get land. In England, it was the nobles that controlled the land. And so the pioneers came to America and said, we want land. The migration from Africa through the Middle east into northern Europe, I was just in, you know, Denmark, Sweden, Norway. That's all about the migration patterns of people wanting land. There's still farms out there. Learn to get yourself a 10 acre farm. I'll actually put a link below. I built a little course called Amish Homestead. I think I charged like $1 for it. I live with Amish for two and a half years. What I learned from them on lifting off the land, practical stuff, 1212 principles. So also learn. Now you can get government grants sometimes, even though I'm not a huge fan of always using the government. But hey, they're going to use government taxpayer money from one useful thing, helping people buy their first piece of land. I Recommend you buy 5 to 25 acres if you don't know farming. You know, I was fortunate enough as a teenager to learn from Joel Salatin and so I know advanced farming stuff. So I can have a thousand acres. You know, I've had a thousand ac. But don't worry about. No, it's not vanity metrics, you know, the point is you're. You're in a more peaceful place. Your anxiety will drop. You build your family compound. You got a place for your, maybe your parents or grandparents that live on the farm. You got your extended family, your brothers, your cousins, all that kind of stuff. That is the good life, man. At least the ones you get along with don't do the family compound. There's always something one crazy person in the family you don't want to be around. Learn how to grow some food in case the world gets crazy. Chop your own wood. Milk. I milk my own cows. Keep calluses on your hands. You know, you'll be way happier. Flow. There's a book, famous book called Flow by Mikhail Csikszentmihalyi. You know, that's flow state for me that comes. It's almost never in flow in a city. That's why there's so many meditation classes. But it doesn't even lower people's anxiety. I don't say that to laugh at people. I'm just saying you can't out spiritual, quasi spiritual the wrong environment. So 50% of your time in the city. 50% of time if you live in LA, you get a place down the Palm Springs or something. It's not quite farmland, but you know, that's the only real advantage of the modern world is that you can travel on an airplane. And so you can have a place. You know, if you live in a big city, New York, or you live in Chicago, or you live in London, or you live in Dubai, you can get on a plane to your. To your piece of land, you make more money there. I get a lot done, man. No distractions. You. Your health will go up. No restaurants unless you're eating Michelin star restaurant. None of them. None of the restaurant food's good for you unless you're eating Michelin in Copenhagen, where I eat there. Out there, you can eat healthy. They're getting fresh stuff from the farm, but buy either from your local neighbor or. Or, you know, if you. If you got enough money. I used to have a gardener I pay who would grow a literal garden, not like a landscaping. Now do my own. My mom does it. My brother grows stuff, hunts deer. You know, eat good fish. This is it. Know what the pinnacle of human achievement is? This is it. The Roman Empire, the beginner, the. The men who pioneered Western civilization understood this was the pinnacle. So, you know, whether Julius Caesar conquered Spain or Gaul or England, he always knew what he was fighting for. And so this will also keep you on track. Anyway, my thoughts of the day. Mom, you ready to walk back? I was checking my fields. I planted alfalfa over there, red clover, little orchard grass here. Planted wheat as a nurse crop with red clover. But I'm gonna replant this field. Didn't come back thick enough. This hasn't been farmed. I'm rejuvenating old farms using organic methods. So more you learn, the more you earn, my friend. But the more you learn, also, the happier you become, to an extent. When you're in the cities, the more you learn, the more unhappy. Because you learn about the corruption, the corrupt side of the human, the exploitative part. When you're out in the countryside, you learn how nature works, everything. You start to become wise. And my new 67 steps, my old 67 steps, the original 67 steps, the first principle, most important of the 67 principles, was what I called the worth a damn awareness factor. You know, did you deserve what you wanted? Are you highly aware of where you are, what you know, your strengths, your weaknesses? In the new 67 steps, I built 10 years later, when I'm a little older, hopefully a little wiser, I. I learned. I got a new principle. It's called farmer common sense. Definitely want to raise your kids on a farm or a homestead. Definitely don't get caught up in the kids AI. Yeah, look, I'm a fan of AI because can automate stuff so I can get away from technology. Ironically, AI can actually help you get away from AI but you want your kids, you know, running, jumping, taking care of a lamb, taking care of a goat, taking care of a calf, having a little horse. This will teach them about the real life. You know, you'll learn about the cycles of life. Kids will learn patience. You want your kids growing up playing video games. I mean, that's how you would curse your enemy. May your children grow up playing video games disconnected from reality. So, yeah, I see a lot of people going back to conservative values, but they forget the most. You think the conservative values wasn't just having a lot of kids, what, and raising them in Manhattan? That's not the complete understanding of conservative values. You can't pick and choose. It's a holistic system to make them work together. You know, I'm saying, what's your holistic system? So I just had Joel Salatin, actually still a business partner of mine, he just ran cows here. So I got a cut down. This is called autumn olive. It's kind of an invasive weed. Although the deer like it, need to bush hog. This one of my farms, like this farm, I farm with tractors. John Deere, my other farm, I use horses. I learned how to farm the old ways with the Amish, big Belgian horses. So we use a sickle bar mower. We have a PTO driven. It's called a power cart. It's an Amish innovation. Good. We need rain though. Dry, you want mud in the, in the spring. The old saying is you want to plant into the mud. When you plant oats and you want to harvest into the dust, you want it dry, you want the wheat. I grew wheat over there and that on that hill. About 10 acres of wheat. You want, you want dust in July and August. So because the rush you'll get mold in your grain. You want wet springs and winters, moderate summers. And towards the end of summer you want relative dry August and maybe the beginning of September. Then you want the rain to hit. This is pretty good. Try to Farm on the 38th parallel is good. Latitude wide, 38 to 40 seconds parallel. Get good subsoils. This is limestone. Most of this. Try to stay away from shale. You want either volcanic soils, limestone, or what's basically glacial, which you have in the center of the U.S. illinois is glacial. Big glacier move through. You have deep black soils. Stay away from your red soils. Also silty soils like the, you know, the Mississippi Delta is good, but that's, that's the Nile River Valley in Egypt. You got all the fertile soil from the silt that floods from the rivers. Buy a farm that's got running water on it, preferably. Ask the old timers, did it ever get dry? You don't want it to be. I got. Every farm I have has a river runs through it that's traditionally or historically never gone dry. Build some ponds, get your herbivores, your cows to start with. Get your chickens and cows as your starting point and garden. You know, then you can. Horses are a little more advanced, a little more dangerous. So you gotta be careful. I've had. I had 32 horses a couple years ago. So you got, but you got to know, build your way up to horses. Horses. In the 1800s, the number one killer of people was stallion male horses. And so first newbies from the city. I'm a little curved. Oh, my God. By the way, I'll put a link below if you want to buy a farm. I have a little consulting business. I actually built it in 2001. So if you want my help on buying a farm, if you got some money, you know, wealth. And I'm helping a famous guy you all know, he's all over social media. He's like, I want to get a farm like yours. He got big money, so I just sent him a farm for sale for 32 million. But you can get farms, you can get farms for free in some parts of America, government grants. Up in Minnesota, a little colder place, sometimes in Missouri, Italy's giving away farmland, sometimes for like $1 if you build a house on it. So there's all kinds of, don't say you're too busy, saying you're too busy. Too busy is the phrase of the mediocre. You know, build life out of excitement. Most people build life out of fear, envy and, and anxiety. So when you hear stuff like this and it sounds like, oh, Todd suggesting I live a brand new life, get excited. You know, that's the proper, the proper emotion to live life out of is gratefulness combined with excitement. If you could wish, if one of you was my best friend and I wanted to have a magic wand, it's like, may you have gratefulness and excitement as your dominant emotion for the rest of your life. Whether you're billionaire, trillionaire, doesn't matter. Gratefulness and excitement is pinnacle human existence. And then on a practical basis, 50% in the city, 50% on the farm. Especially if you, you know, I see people the movements going back to Christian, you know, in America, Christian conservative values. But they're forgetting the land. That's part of the equation. You can't just drop half the equation. Now that's like saying you want muscles, so you're just gonna have protein shakes, but you're not gonna have the gym. Now you gotta have the full plan if you want to pull it off, you know? So my mom's first husband, my dad was a pro bodybuilder, so he did it all. So if you are really conservative values, then make sure you have real conservative values, which includes practical things like where you live, geography and things like that. So anyway, I'll be sending these out. These are kind of my private blogs I put on my website. I'll post some social media, but make sure you're on my email list because I released these first. And bringing back the old school blog vlog. Anyway, grab the Amish homestead if you want a little. I don't know, I think it's a dollar or ten dollars or twenty bucks or something. It's good. It's twelve videos and then I have for those you who are a little more advanced. You want my help finding a farm anywhere in the world? I've studied agriculture in 40 countries, so I can help you pretty much. I was just looking down at farms outside Sao Paulo, Brazil. I've done it. Sweden. I almost bought a farm not too long ago in Skana, the south part. I was in Italy. That's pretty fun. My pretty place. Boy, if you're Italian, you should have a place in Italy. My oldest son is half Italian, so. All right, beyond my make, I'll put my email list. Make sure you're on my list. Getting my blogs. I put a lot of stuff you ain't gonna hear anywhere else, man. From the og. I talk about money, but sometimes I talk about happiness like this too.
Title: Is Being A Billionaire Really The Pinnacle Of Success For Men?
Host: Tai Lopez
Date: May 8, 2026
In this episode, Tai Lopez explores a provocative question: Is becoming a billionaire truly the highest form of success for men? Drawing upon his own vast experience—wealth, fame, travel, and rural living—Tai shares a reflective monologue on redefining the pinnacle of achievement. He argues that true success is not captured by financial status alone but is found in family, health, connection to land, purposeful living, and personal fulfillment.
"Most important thing is you know what you're striving for. Or else you'll never be happy and you'll keep searching forever." (00:57)
"What are you striving for? You should be striving for the good life, health, wealth, love, happiness. So get yourself a piece of land. That's the pinnacle." (02:30)
"Money is. US Dollars are made out of cotton. I hope you're not striving in life for cotton." (01:28)
"The pinnacle of America is living on a piece of land—the land of gentlemen farmers." (15:20)
"You want your kids growing up playing video games. I mean, that's how you would curse your enemy. May your children grow up playing video games disconnected from reality." (34:06)
"The proper emotion to live life out of is gratefulness combined with excitement." (42:56)
On the emptiness of vain pursuits:
"I've tried everything, man. I've been famous. I've been Google search number one. I, I've had [...] status thing, that's good. There's some advantages of it. Beautiful women, I've done that, you know, there's some advantages there. But those are sub-achievements for the maximum achievement." (06:20)
On the need to know when to stop:
"A man who doesn't know to stop. That's what's problem with Napoleon Bonaparte, the general. That's what happened to Alexander the Great. He never knew when to stop." (08:52)
On rural living and health:
"Your anxiety will drop. You build your family compound...That is the good life, man." (27:55)
On the draw of the land:
"The reason people make a lot of money and still feel unfulfilled is because we have a genetic back to the land instinct." (25:32)
On holistic conservative values:
"If you are really conservative values, then make sure you have real conservative values, which includes practical things like where you live, geography and things like that." (46:51)
Tai Lopez delivers a candid and grounded argument that the true pinnacle of success is not a number on a net worth statement but the ability to live a balanced, purposeful life—one rooted in family, connection to the land, self-sufficiency, and authentic personal values. He encourages listeners to avoid getting swept up in modern vanity metrics or city living at the expense of deeper fulfillment, recommending practical steps and mindset shifts for achieving a truly holistic "good life."