What if the secret to scaling to 100K months wasn’t more hustle—but rewiring your brain?

In this powerful episode of The Takeover, we sit down with award-winning strategist, bestselling author, and top 1% business growth coach Dawn McGruer, who’s helped over 30,000 entrepreneurs generate more than €45 million in revenue. Dawn shares how she went from burnout to building multiple seven-figure companies, and the neuroscience behind sustaining that level of performance.

We dive into:

How to regulate your nervous system to make better business decisions
Why most founders sabotage scalability before they ever start
The 1.8 percent problem…and what’s truly holding women back from seven figures
The five critical factors behind every scalable business model
How to infuse humanity back into marketing in a world obsessed with funnels
This episode reveals how mindset, biology, and business intersect, and how rewiring your subconscious could be the competitive edge you’ve been missing.

Chapters
00:00 – Welcome & Dawn’s journey from agency founder to global coach
07:10 – The “billionaire brain” and how your nervous system affects growth
16:25 – Building a business model around your life (not the other way around)
27:40 – Humanizing sales: why connection beats automation
38:05 – Avoiding burnout and staying in peak performance
45:50 – Millionaire Mindset & Scaling Systems and what’s next for Dawn

Connect with Dawn:

Visit www.dawnmcgruer.com
Follow Dawn on LinkedIn and Instagram: @dawnmcgruer

RESOURCES BELOW!

Download The Free Outbound Sales Playbook:

Master cold outreach, close more deals & drive revenue to your business using The Outbound Sales Playbook. Battle-tested on over 1,000+ businesses and proven with over 100M data-points.

Join The Takeover Community:

Sign up for The Takeover newsletter and get the latest marketing tips, sales strategies, and business insights delivered straight to your inbox. Join a community of entrepreneurs & high-performers dominating all areas of Sales & Marketing. Sign up for the newsletter.

About The Hosts:

Tim & Cindy Dodd are the Co-founders of PEMA.io, based out of Miami, FL. Connect with Tim and Cindy on LinkedIn and Instagram:
- Tim’s LinkedIn, Tim’s Instagram
- Cindy’s LinkedIn, Cindy’s Instagram

About PEMA.io:

Need B2B Appointments or want to grow your authority on LinkedIn? Learn more about our services here: https://www.pema.io/discover