Most leaders talk about culture. Very few know how to build it in a way that actually scales.

In this episode of The Takeover, we sit down with Kate Alavez, President of PromoShop, Inc., to unpack what it takes to grow inside one organization, lead through change, and build a people first culture that lasts for decades.

Kate shares her journey from an entry level role to the president’s seat, the role visibility played in her growth, and why humility and performance must coexist at the highest levels of leadership. We also dive into how PromoShop has stayed adaptable through industry shifts, how sales and operations work as one team, and where promotional merchandise is headed next.

If you are a founder, executive, or emerging leader focused on longevity, trust, and execution, this conversation delivers a real signal.

In this episode, you’ll learn:

[00:44] The key moments that shaped Kate’s leadership journey
[03:37] Why visibility accelerates opportunity inside organizations
[06:29] What a people first culture actually looks like day to day
[11:10] How sales and operations stay aligned as one team
[14:54] The values that have kept PromoShop thriving for over 20 years
[19:34] How merchandise has evolved into a brand experience
[21:25] Using AI responsibly without losing human connection
[27:36] Leadership non negotiables for long term success

Connect with Kate Alavez
Website: www.promoshopinc.com
LinkedIn: Kate Alavez

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