What if building a global media team didn’t cost you thousands… but less than $500 a month?

In this episode, we sit down with Lyrik Fryer, co-founder of WorkPlay Branding, a platform that’s redefining how founders and brands create content at scale.

From shooting content herself 7 days a week… to building a global creator network across the U.S., Canada, Australia, and Europe, Lyrik breaks down exactly how she turned a creative service into a scalable, recurring revenue machine.

We get into the real strategy behind her “no-brainer offer,” how she leveraged relationships and brand positioning to grow, and why content infrastructure, not just content, is the real unlock as a founder in 2026.

Keynotes & Chapter Markers:

00:00 – From side hustle to global platform
07:03 – Scaling through demand (and never saying no)
10:03 – The “give it away for free” growth strategy
13:14 – How the $497/month offer was created
21:32 – Systemizing creativity (KPIs for content)
26:42 – Why founders MUST build a content infrastructure

Connect with Lyrik:

LinkedIn: https://www.linkedin.com/in/lyrikfryer/

Instagram: https://www.instagram.com/lyrik.fryer/

WorkPlay Branding: https://www.instagram.com/workplaybranding/

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About The Hosts:

Tim & Cindy Dodd are the Co-founders of PEMA.io, based out of Miami, FL. Connect with Tim and Cindy on LinkedIn and Instagram:
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- Cindy’s LinkedIn, Cindy’s Instagram

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