Unlock the true power of AI in real estate. Learn how to automate your CRM, craft ultra-personalized outreach, and dominate local lead generation using the latest tools — all tailored for real estate pros. If you're a Realtor ready to elevate your marketing with smart automation, this episode is your blueprint.

🔍 Episode Overview

In this power-packed episode, Mike Mills sits down with Adam Gillespie, founder of Apex Elite AI, to break down how real estate professionals can transform their businesses using Realtor CRM AI integration. Adam shares his journey from musician to real estate AI expert and walks through how agents can personalize their messaging, automate lead follow-ups, and build content that actually connects. They dive into tools like Gamma.app, Notebook LM, and Suno AI, showing how to quickly generate custom listing presentations, smart follow-up sequences, and even personalized music for real estate videos.

You’ll also learn the difference between SEO and GEO (Generative Engine Optimization), plus why agents must update their content strategy for AI-driven search platforms. This isn’t hype—it’s actionable strategy every modern Realtor needs.

✨ Key Takeaways

AI + CRM = Lead Conversion Powerhouse

Adam explains how to feed your AI tools personalized data, helping your CRM communicate in your authentic voice and follow up like a pro.

Prompting Is Everything

Learn Adam’s proven "RGC" method (Role, Goal, Context) for writing effective prompts that generate human-sounding, lead-converting content every time.

GEO Is the New SEO

Discover why SEO is no longer enough — and how to shift toward Generative Engine Optimization to get found by AI search engines like ChatGPT and Perplexity.

Tools That Save You Hours

Gamma.app, Notebook LM, and Suno AI are changing how agents create presentations, videos, and client resources in minutes instead of hours.

The Right Way to Use ChatGPT

Understand why proper prompting isn’t just about results—it’s about ethics, avoiding hallucinations, and ensuring your AI doesn’t affirm misinformation.

👤 Guest Bio – Adam Gillespie

Adam Gillespie is the founder of Apex Elite AI, a real estate-focused AI training platform that equips agents to leverage automation, CRM strategies, and smart content generation. With a background in real estate and music, Adam brings a creative, technical edge to helping agents personalize their marketing and grow their businesses. He is the creator of Agent Prompt University, winner of the Inman AI Innovation Award, and a top thought leader in AI for real estate.