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- [00:00]
Sean Cannell
Hey, before we jump into the show, I wanted to give you a heads up that my free YouTube strategy class is available right now on demand@thinkmasterclass.com on the class, I reveal the one YouTube strategy we use at Think Media to generate over 330,000 views every single day. So if you're new to YouTube, this will help you start right and avoid mistakes. And if you're a YouTube pro, this training will help you multiply your growth. This class is 100% free, and you can watch it now on demand@thinkmasterclass.com now, let's jump into today's show. So there's a lot of YouTube features and YouTube strategies that are incredible right now for getting an edge, getting views, making money. But then there's some other features and strategies that are a waste of time. Some things are really overrated. Some things are underrated. Some things are just going to take diligence and resilience and they're properly rated. So in this episode of the Think Media Plug podcast, we want to cover some different topics. And I'm here with Craig and Nathan, two of the content creators on our Think Media Tech main channel. Really? And I'm excited to dive into some of these features. And I think that every listener might get some tactical insights about some missed opportunities that are happening from them right now or where they might be investing some wasted energy and they can turn away from that and get better results on YouTube this year.
- [01:26]
Craig
Yep. I think there's gonna be a lot of great takeaways, but let's just dive in right to the first one, which is. All right, is this overrated, underrated or properly rated? Asking people to like the video and. Or subscribe to your channel?
- [01:40]
Sean Cannell
I think that it's properly rated. I think it was kind of overrated. It was done too much at a time. There was that season of, like, shouting like, like subscribe and like, how effective is that? And people are gonna do it. Um, you know, it doesn't. A lot of people won't do it, no matter what you say. Now, I also think that there's maybe been a drifting away from it where if people are not reminded and encouraged, then they may just not do it. And I think that, you know, likes are interesting because, sure, there's some helping of the video, but even how when you click, like, it's a feedback signal to YouTube and it's a feedback signal, then also of what people like, you might also like this video not just because of your watch time. So how videos can be shared so Getting likes is a great thing to get and I think the opportunity could also be not having to verbally say it but using like a little pop up on screen. And I think about some channels, it's like the first upper left hand corner thing that's always there on like a new show that I watch, you know, maybe a pop up during if it's a longer form video and then subscribe pops up at 10 minutes and then like pops up and then maybe some other advertisement. That's pretty low lift if you have that as part of your routine. But I'm curious your thoughts.
- [02:55]
Nathan
Yeah, I really love your answer. I think personally I've never tried to ask for subscribe more so because if you want to subscribe those are the people that are attracted and I'm not trying to inflate those numbers. I don't really care, you know. But I do think it is like you said for the metrics and understanding what YouTube wants to recommend others. It's a key thing. But I think where it is underutilized I like to and I think you agree is asking for a subscribe when it's appropriate, not where it's interrupting a video but after you delivered some sort of value then that subscribe sounds like an easy favor you can give to that creator as like a, as a thank you. If you got value, press subscribe like the video. So I think that's a great balance. What do you think, Greg?
- [03:40]
Craig
Yeah, I think the timing is everything. If you're going to go ahead and ask for a like and a subscribe, the timing in the video, the context matters. I think you're right. It was overplayed and oversaturated for so long. It was kind of the beginning of the video. Like if you like make sure to smash that like button. But we've kind of moved away from that where I think honestly this feature or this strategy is underrated where people aren't really doing this anymore and they just expect you. If my content is so good you will subscribe or you will like the content. I think especially with the likes, I think you would generate more likes. If you're going to ask people, invite them to like the video because you're right. It really does help YouTube understand like this type of person and people like that person like this video. It can really help with retention and getting your videos in front of the right eyeballs.
- [04:25]
Nathan
So smart. So my next one is related video. So when you have a YouTube short, YouTube has a little link to link to another video. It could Be another short or a long form video. What are your thoughts on this new feature? Have you seen it work? Is it overrated? Underrated?
- [04:41]
Sean Cannell
So I'm going to say that I think that the ability to connect a long form video to a YouTube short is underrated. Now I think that we have tested it. It drives traffic. It is a shockingly low percentage.
- [04:56]
Nathan
Yeah.
- [04:57]
Sean Cannell
And so we have. This is our video podcast channel and on our video podcast channel we have the long form episode and then many clips or shorts come out of it and we always will link the related video to the long form and, and it sends traffic. If a short though gets let's say a cup like 10 or 20,000 views, it'll drive traffic of like 53 views, will make it over to the long form. And however, though we've had some shorts that get 10 million views and so it also might drive 3,126 views over there. It's like such a small percentage, but it's not, it's, it's not nothing. It's not hard to do. And then I think the reason though I would say it's underrated is not because it's gonna be some like viral crazy strategy, but the channels who actually really do it more intentionally. And I've been, I've been caught in this. Sometimes they open up a short that grabs my attention. There's a story in a cliffhanger to it and they say watch the full video on the channel and, and it's that, that logical progression. If you hack the shorts algorithm and then move it to long form, there's something there that, that's what I think is underrated, is that where maybe most would say it's, it's overhyped, it doesn't work that good. It's not really working for me. You haven't really worked it. Have you mastered it? And this stuff is all kind of new, so it just has me put on my. How can we master this hat.
- [06:19]
Craig
Yeah. And I wonder with this move to YouTube shorts adopting the three minute feature, if people are willing to stay longer than a minute for that short piece of content and they're watching 90 seconds, two and a half minutes of a short, would they be willing to commit to the long form related video that you've also linked. I'm curious to see how that unfolds in the near future. Because it's always been a short form. Viewer who might be watching 31 seconds doesn't necessarily want to watch that 30 minute podcast episode. But with this increased amount of time that YouTube's giving us now, maybe we'll see some changes, I don't know. Yeah, yeah. Oh wait, I'm next. Sorry.
- [06:54]
Sean Cannell
You're good.
- [06:54]
Nathan
Um, well, I will actually also interject, it's an interesting thing you brought up about how to do it wisely, about how you can best utilize related shorts. Cuz I was recently went to VidSummit and YouTube algorithm people Rene Richie and Todd Beaupre talked about how creators who do the relayed shorts well, on average they see their long form views increase roughly about 10%. Not saying that by posting shorts you're going to get 10% more views, but on average how they're calculated doing that, they're attracting certain viewers through the shorts that maybe YouTube recommends the longer form because they know those are also doing well. So it's interesting. I think it's worth doing. And again, there's a lot of experimentation. Like you were saying, how can we do it well. So Craig, what is our next underrated or overrated?
- [07:45]
Craig
Our next One is the YouTube Partner Program. So monetization participation in the AdSense program. What do you think? Overrated. Underrated.
- [07:54]
Sean Cannell
I mean I feel like it's properly rated if I'm speaking for the public majority. It's amazing. It's the greatest financial opportunity in the creator economy. I think it was Wall Street Journal that said that I was like YouTube is the healthiest economy. YouTube is the number one most important technology in America. They had this crazy article because TikTok, Instagram, Meta, Facebook. Right. Twitter is trying to figure things out. Nobody else is giving 50% of revenue to creators and other platforms. I do think that maybe we'll see some things happen with meta. Like in terms of at our event Growth Video Live, one of the people who mainly focus on YouTube is like, I just made $3,000 off of the Facebook creator program in this last month. I was like, that's awesome. And this wasn't even a huge creator. So I think there might be some other platforms that get into it. But I think the big key is long form. Long form is where the crazy money is. And that's where I think these other creator platforms just monetizing vertical video in general is. You know, TikTok's RPMs are surprisingly high at times at like 75 cents. I remember shorts on YouTube for me at the start was like 4 to 5 cents. Now we see like 27 cents. But then when we step into the RPMs and what we could see on the Think Media podcast and like our tech stuff, RPMs can be $5, 10, 15. We've had 21, 24 RPMs. Just crazy. But I think it's properly rated meaning on, on a macro. It's probably underrated in the wide public world because they still don't know how big of opportunity there is on YouTube. But this is why people want to get monetized. Like I think that, I think people understand that like YouTube is the gold standard. It is the place to be to be a monetized creator. And when you say the partner program I also think it's interesting. I'm not super excited about like jewels. That's gifts is one of the new things that they just added. You'll be able to like pay some money and on live streams like give people jewels and different things. But on the long tail there is super chats and super stickers and juuls and channel memberships and paid online courses through YouTube. It's all a part of the partner program. And if you get 500 subscribers and 3,000 hours of watch time, you can start tapping into those features before the main ads base. So YouTube a lot of people say I wish they would lower the standards. It's like they're trying too like there's just, they just continue I think to innovate the program trying to help small creators. I think it's also good there's a barrier to entry because there's a level like that's keeping quality control and how crazy would like spam or scam channels be? So I just think, I think it's properly rated because people know how awesome it is. But I'm curious your thoughts?
- [10:42]
Nathan
Yeah, I think it's so cool that YouTube, they're also, they have monetary incentive for your video to do well, for your channel to do well. And I think a lot of creators forget that you think oh the algorithms doesn't know my video, they're against me. It's like they're trying to do their best to, for you to put their video in front and so you do need to craft a good video that people actually want to see. But again the algorithm is what people are interested in. And so I think the YouTube partnership program is probably healthy as a platform overall.
- [11:12]
Craig
Yeah, that's really good. That's really good. I think I feel kind of split on it personally because in my creator journey it was one of the last ways that I made revenue as a creator. And so I think if you're wanting to build a business that's going to replace a full time salary trying to target YouTube monetization is not the fastest approach there. And there's a lot of other ways that you can go about making.
- [11:34]
Sean Cannell
It's overrated in that context.
- [11:36]
Craig
Exactly.
- [11:36]
Sean Cannell
As like the best way to make money or for small creators, super overrated at all.
- [11:40]
Craig
Yeah. But on the other hand, as a passive income source, if you can get the watch time and get the subscriber count. Absolutely. Turn it on and start making money, I think it's a great way to generate passive income. And a lot of people don't even know they have that opportunity. So I'd say it's underrated in that regard.
- [11:54]
Nathan
Yeah, yeah, I love that. I have a few over underrated, kind of like niches or content formats. The first one is react channels. So they are very up and coming and I think they're quite popular nowadays. Maybe they die down a little bit. But what's your thoughts on people commentating, reacting to what's happening? Is it overrated? Underrated.
- [12:15]
Sean Cannell
So I think I'm speaking to like our community here. I think it's underrated. I think people don't understand how big of an opportunity is and they're listening to this thinking that they just got a grind. And they're also trying to be entertaining and compelling by their being their own talking head video, coming up with content, delivering it to camera and trying to grow a channel. And they don't realize that you can through fair use, tap into influential content, influential clips, influential people commentate on that, make it into something new and it could be just an absolute hyper growth strategy for your channel. Now I think that there's the broader audience. I think maybe reacts channels are overrated and I also think they're even toxic in a level, in a way. There's a big argument right now. You took sssniperwolf who would essentially steal people's content. A lot of times viral content from TikTok would then quote, unquote, react to it. But all she would say is mmm. And. And not only that, people caught her because when a video went viral on TikTok, the funniest, wittiest comments get upvoted. So at the top there is hilarious stuff happening in the comments section. This happens on YouTube, it happens on Instagram, it happens on TikTok. The comment section is the entertainment in some viral videos.
- [13:39]
Craig
Yeah, that is.
- [13:40]
Sean Cannell
And really you're like, sometimes I'm like, these people are geniuses. Like they should literally be writers and comedians. Their comments are so funny. Well, what sssniperwilf would do is not only would she react to the Tikok. She would blur out and not give credit.
- [13:53]
Nathan
Oh, that's dirty.
- [13:54]
Sean Cannell
And she would tell the jokes of the top comments as if they she were her own.
- [13:59]
Craig
That's messed up.
- [14:01]
Sean Cannell
Super sketch. And she got called out by Jack's films, as rightly so. And then also what would happen is people would say, but not only even the fact that she was not shouting people out is super sketchy. So that original creator who put effort into their work, you could call reacts lazy content because you're really not transforming it. And then there is also a big case to the fact that some creators are so big somebody will create a great video and that person might shout them out, might give credit in the description, but if they also react to almost the same video, which happens a lot of times. And this would happen from streamers who mainly just stream but then cut things out and upload that to YouTube and they're so big they get tons of views there as well. So maybe the small creator or kind of the mid size creator or the middle class of content creators in the creator economy full time, but like hustling like paycheck to paycheck, like trying to make it work, they might get 500,000 views or 1.5 million and then this person over here reacts to their Entire video, gets 8 million views. But the thing is, just because they shout you out, what are the chances they already watched the video because they reacted to the entire thing. So it's, even if your video gets right, they're not going to rewatch it. They watch that person react to it. So I think it's an interesting debate in terms of what's happening with react content. But I would, I would plant my flag here saying, you know, one of my friends, Ruslan kd, kind of in the faith space, I mean I just think he's really got it dialed in. He, he doesn't react to the entirety of things. And that's what a lot of some people are doing. They play the whole, they'll take somebody's video essay and watch the entire thing, which is their freedom to do and even could be fair use. And some creators are grateful for that. But I think when you take a clip of it, when you take a few clips of it, a few highlights and then when you really add your commentary and then when he's like it, stick around at the end and I'm going to connect a Bible verse to this and he does like that's, that's the way to do react I think to really transform to do it, to maybe shout out the creators to cite your sources. And I. So it's a spectrum, I think. I think it's underrated for a lot of creators listening to this. And a chance going into 2025, in 2025, I think that react videos might be something you want to add to your strategy.
- [16:19]
Nathan
And Craig, you actually had experience with reacting to a video and had seen success, right?
- [16:23]
Craig
I did, yeah, I did. My. The, the video that I made on my personal channel that allowed me to get monetized was a reaction video to a music video by nf. And then all of the comments basically said in that video. I mean, I got maybe, I think like 80,000 views, maybe 100,000 views. I can't remember somewhere in there. But all the comments were like, you should start a react channel. Have this be your react channel. Why is this your only react? And I'm just like, what have I done to myself? This is not what I set out to do. But no, I did see a lot of success from it. And I think if I could go back to. One of the strategies that I would have implemented would have been the Ruslan model where he reacts in real time. And it cuts out a lot of the post production and just as a really efficient way to make content, just very quickly find something that you're maybe an authority figure on, or you have a lot to say in that category, in that niche. React to content in the real, in real time, in a live environment, and then you can just churn out videos. I mean, Ruslan was doing how many videos a day? I mean, three, four or five videos a day, which is crazy. I mean, we post one video a day if we're lucky. Right. So a lot of people, I think, post one video a week. So a live environment, though, that opens up a ton of opportunity.
- [17:30]
Sean Cannell
Yeah, yeah, he created a smart system. I think it's also interesting. I mean, you're one react video away from getting your channel monetized. That pushed you over with so many hours because the video popped off. Curious. Did you mute the audio?
- [17:40]
Craig
I did not mute the audio. I allowed it to be picked up. Yeah, allowed it to be picked up. And then it was just copywritten. So it was flagged as copywritten. So I couldn't make any money off of that specific video. But the watch time and the subscriber count is what got me monetized. So I just took one hit of like, you know, I could have made maybe a few hundred dollars on this video, but it's Fine, I don't need it for this one. It'll get me into the partner program and then can start making money.
- [18:03]
Sean Cannell
You know what I've also seen lately in the back end, sometimes there's a split. It'll say we saw the song and now it's being split like the revenue.
- [18:12]
Craig
Interesting. I've not seen this in the backend. Yeah.
- [18:13]
Sean Cannell
So it just. And that's a good mindset because some people, well, music content's kind of a minefield if that's all you do. Because every single video would get flagged if you kept doing it. But that idea of also, well, what if I get copyright? Not in a. It wasn't like a copyright strike. It was just that any revenue would go to the owner. Right. But yet it was the path to getting the volume of watch hours. So that's actually kind of interesting. Which again, yeah, I think, I think thinking about react content, there's some opportunity there for creators.
- [18:42]
Craig
Absolutely. Our next category, starting a second channel. Overrated. Underrated. What do you guys think?
- [18:48]
Sean Cannell
If I'm talking to our community with love and empathy, starting a second channel is really overrated because it's hard enough to run one YouTube channel.
- [19:01]
Melissa
Well, hey, we're about to get back into the podcast in just a second.
- [19:04]
Sean Cannell
But I have a question for you.
- [19:06]
Melissa
Do you want to grow your personal brand this year? Do you need more leads and sales in your business? If the answer is yes, then right now is the best time to go all in on YouTube. Today's podcast is brought to you by thinkmasterclass.com where you can get on demand access to a one hour deep dive training revealing how to start and grow a profitable YouTube channel this year. For a limited time, you can get access to this on demand class entirely for free. Where you will learn the three biggest mistakes that people make when starting a YouTube channel. The new rules and changes that have been happening on YouTube and how you can use them to create an unfair advantage. And the exact, exact strategy we use at Think Media to generate over 350,000 organic views every single day. The data is clear. 70% of viewers claim that YouTube makes them more aware of new brands.
- [20:00]
Sean Cannell
So don't wait any longer to start.
- [20:01]
Melissa
Growing your brand and business with YouTube. Just go to thinkmasterclass.com to get access to this. No fluff, highly tactical, free on demand training. That's thinking masterclass.com it's hard enough to.
- [20:15]
Sean Cannell
Run one YouTube channel. Well, if you're got a day job and it's your side hustle, it's hard Enough to run YouTube channel well, if you're full time. It's hard Enough to run YouTube channel well, if you're full time and you have a team, like, I think at every level, like, to really, there's always like, new levels. You can improve the actual one channel. And I mean, it's hard enough to run one business. It's hard enough to be married to one woman. You know, that's why, you know, polygamy didn't work out for me. Like, you know, like. But, you know, ultimately, like, so it's actually kind of funny the way that if I quote him directly, Dr. Phil actually said, when it comes to even life and picking decisions and making decisions, he says, God gave you one ass, so pick a horse and ride it. That's Dr. Philadelphia. And so, I mean, and this is as we are now speaking on our second channel, Think Media podcast channel. And but to that point, there's three of us at the table and. And I. A lot of my stuff will get chopped up and maybe repurposed. I am doing kind of my Wednesday show on the other channel. That's hard enough to sustain. But you're posting on Think Media. But look at us. There's multiple people here and there's a team and there's two channels. And, you know, I got a channel with Benji that was kind of like, stopped. He started uploading again. So I have another. We actually just have a couple of videos that might go on my Sean Cannell chann. And I'm already. I'm like, I don't want to go down that road. It's hard enough with a team of 31 people at Think Media or something like that right now, probably 40 with contractors. And I, like, don't want to go to three channels. I feel like even the two is hard enough to sustain. And so, but. But, you know, it depends. And it also, like, there's different formats. Like some people are churning out AI content or they have, you know, maybe something that's more content farms, which I don't think is a good idea. But, you know, different formats or they have Eclipse Chann channel. There's different things like that. So it depends on what we're talking about. But everything takes mental space. Everything takes decision fatigue. And if you chase every new opportunity, it's not even just the fact that there's opportunity there. Every new opportunity you chase also creates new problems. Another open loop in your brain, another thing to do, another place to post. So I think it's super overrated because one of the number one things I hear is like, hey, Sean, I'm multi passionate, so should I just start three channels for each of my passions? And I'm like, what? Like, and it takes discipline to say, okay, let's just hold on to that. But if I was to give some advice, let's do a test. Can you just put your other passions on pause and pick one? Even if you just give me a year and see if you can even. Because what inevitably, the path they're probably on if they were to do that is like, it's hard enough to post your first month's worth of videos and keep it going for the second and third month. In another podcast, you talked about all your friends that will be like, hey, what's your advice to start a YouTube channel? You're like, how about you post some videos and only start posting videos? Like, keep posting them because life will happen. So I think it's actually very overrated if you're like, more established here where you're like, well, I'm full time, I got money. Maybe there's a media company, there's team around it. Well, it's a different conversation. But for most, there's something about the power of focus. And I'd recommend. There's a lot of good books, but there's a book called the One Thing Focus We've said stands for Follow one course until Successful. And maybe sitting here at 40 years old with a 4 year old and a 2 year old, being a creative that has chased multiple shiny objects and done multiple things at once. If I even look back, I'm like, man, really? The power, like in a business, the power of having like one funnel that's really great and converting the power of having one signature product that's like amazing. People that want to write a book, they haven't even written one yet. They're like, I actually want to write five books. Okay, Fred, how about you write a book? And then it's like, but what if you also wrote one book? And easier said than done. But like, there's this book by Ryan Holiday called Perennial Seller and the idea of like, something that's really quality, something that's really crafted, something that's not just, oh, AI can write a book for me. Okay, cool. But like, is that going to really, like, change lives and change the world? I don't know how. If you put extra time in it. And Benji and I put four years into YouTube secrets, like another year into the second edition, and it's like 140,000 copies have been sold. And people are still buying it. So while somebody else might have written and Even to sell 5,000 books is incredible, but it's like I've written 10 books and they all sold 5,000 copies. That would be 50,000 copies soldiers. It's amazing. But our one book has tripled that. So that's I think the mindset to think about what would happen if you did less better and what would happen with the disciplined pursuit of less to really get focused. Also understanding that I'm not even saying forever. Just do one channel for 1, 2, 3, 4, 5 years maybe and then use the leverage of momentum you've built off of that one channel, financially, subscriber growth and whatever else to maybe launch other projects. But I'm curious your take.
- [25:21]
Nathan
I agree with that. I mean so much of what it you just talked about I agree with. I think as people who are into YouTube, they're probably more creative, they have multi passions and interests. And I would say to them again, to have focus first season, which one of those are you most passionate about? Or you know, have your profit in and follow that first. But also I do see there's been many channels who end up starting a second channel, whether that's a vlog or more of a personal channel, or whether it's little clips or shorts. I think there is a time for that. But I think ultimately you'll know when it's time for a second channel. But if you're first starting off, don't really consider that too much at the start because you need that focus just to get one channel off the ground.
- [26:08]
Craig
I completely agree. I think it's overrated for most people and that you probably need to just focus on if you're wanting this to be a business opportunity. If it's just a passion project, sure, start as many channels as you want. If it's a creative outlet, it makes you feel good and feel inspired and you want to post to multiple channels and you're. You want to do a hiking channel and a camera channel and all this, that's great. But if you want to focus and grow and scale, I would not divide your efforts. I'd get laser focus on one topic, one niche and really try to grow in that and not really worry about a second channel.
- [26:38]
Nathan
I love that. All right, so the next one we have is podcast. Overrated. Underrated.
- [26:44]
Sean Cannell
You know, this might be the first time I'm talking about it, but one of the highlights of my career was getting reacted to by PewDiePie. Speaking of react, just recently, just recently, under the title of bad YouTube advice. Now the only video. The only advice I gave in the video as far as clips which I think they pulled off of TikTok was they were like, you know, I think I was, I was being interviewed by my friend Travis and he was like, you know, what's the best way to do YouTube? And I was like, start a video podcast. And he was. And then. And that was what they were. I mean there might have been some other things.
- [27:16]
Craig
I saw this video actually.
- [27:17]
Sean Cannell
Yeah. And I don't know if I was. Luckily I actually didn't feel like they were ultimately that critical. And I really didn't Even give any YouTube tactical advice or it was all.
- [27:26]
Craig
Like think media videos. They were in there.
- [27:29]
Sean Cannell
I think Nolan was in there, a couple other people. I was like, man, we. And so people are like, what do you think about the PewDiePie video? I was like, I thought it was hilarious. And so, you know, and out in context. I do think that, I mean video podcasting has been a wave. It's not going anywhere. It's only going to get bigger. But it's one of those formats that I would really ask. I'm going to say overrated. I think starting a video podcast is overrated and. Or maybe it's at least properly rated. I don't think it's an underrated strategy. Here's where I would come from. Video podcast is just a format.
- [28:08]
Nathan
Yeah.
- [28:09]
Sean Cannell
It's kind of like saying, Is YouTube overrated? Which is a legitimate question.
- [28:14]
Nathan
Is oil painting overrated?
- [28:15]
Sean Cannell
Yeah, yeah. It's gonna be like is the opportunity is in the creativity, the strategy, the positioning, the, you know, if you look at the book Blue Ocean strategy, like are you just an echo in a particular industry or topic or can you really be a voice? And the goal is not to be better because there's so many great podcasts that are dominating. How can you be different? And that advice is going to apply to any YouTube channel. How can you find your unique edge with long form videos? How could you find your unique angle on a particular niche? With shorts and the same with video podcasting. So it's really the, you know, a year ago it would be underrated. YouTube Starting a new feature of the podcast feed. They'll probably continue to evolve that YouTube music, jumping on it, you know, if you will quickly even jumping into podcasting and distributing it on all the different platforms. I think it's for professionals and business owners. I mean all over the place. Like you could score it anywhere. But I'd be like, it's Actually still underrated in the sense of like, I just did a coaching call today with somebody, a business owner in Sacramento, real estate agent, who really loves doing video podcasting and wants to bring on local. He's had a couple local politicians on, local business owners, local entrepreneurs. It's a passion project, a way of networking, a way of building his influence and connections in his local community and city. And so it's like, well, genius. And I guess he's not trying to be Joe Rogan, although he probably that'd be nice. But a local Sacramento podcast with local politicians is not even a Joe Rogan play. A Joe Rogan play. So that's kind of where I think it depends. And that would just come back to like, what's the strategy, what's the niche, what's the angle of it? As opposed to like. And so I would agree with PewDiePie, like, start a video podcast. Because that's like actually kind of a meaningless thing to do. And there's really good memes, like all over Instagram and stuff. Like, please stop starting podcasts. Like, can we put limits and regulations on selling podcast microphones? Because if it's just a bunch of people sitting around talking about what or just an echo of everything else about what, what's the angle? What's the difference? And that gets Back to like Business 101 Marketing 101 Branding 101 Positioning. And so it's still an opportunity, but maybe it's, it's properly rated or even underrated this year. I mean, overrated. So I think it's still an opportunity, but it's probably properly rated or it's overrated as just like the format.
- [30:59]
Craig
Yeah, the format. Yeah, I agree. I don't think it's the end all be all to start a video podcast. I feel like a year ago, 18 months maybe everywhere I turned was like, start a video podcast. Start a video podcast. And I think for some people it's just not the right move. I think it depends on your communication style. It's your style, your niche. I do think, though, I think you hit the nail on the head for business owners and entrepreneurs. It's such a great format to network and leverage what we call OPAs Other people's audiences and bring on people to your podcast who might not otherwise want to network with you or collaborate with you on something. But if you have a platform for them, even if it's pretty small and modest, they'd still be willing to come on and have a long form conversation for you. So I think it's properly rated. It just depends on kind of what channel you have.
- [31:41]
Nathan
Yeah, I love that. What is our next.
- [31:43]
Craig
Our next one is channel memberships properly rated. Overrated. Underrated.
- [31:49]
Nathan
I don't think I have any subscriptions to channel memberships.
- [31:52]
Sean Cannell
I don't either.
- [31:53]
Craig
I have none. I have zero.
- [31:53]
Nathan
I have authority on this.
- [31:55]
Sean Cannell
I think with channel membership, I think they're properly rated. So YouTube gives you the opportunity to allow fans to support the channel, maybe just because they love you, but with the idea that you're going to upload some content that only they see, or they get your videos a week before they go public. Maybe some Q&As with you, a special community tab with you. And I think it's properly rated because here's the pro of channel memberships. It's easy. If you want a really lean creator business and you want to give people an easier way to or a way to fan fund or pay you or get premium content, and you want to keep it super simple, you're not trying to get complex building an email somewhere, email list somewhere else. Which, though I think is the better move, or moving your audience off platform, which I think is the better move. If you want to keep it simple, then that's awesome. It's like properly rated, it's a cool opportunity. But in my opinion, the reason I think they're overrated is because YouTube takes 30%. That's a lot.
- [32:54]
Craig
That's a big chunk. That's a huge chunk.
- [32:56]
Sean Cannell
And I think if you're like, oh, cool, I made 10 grand, top line, right? And you're like, you know, so I get to keep seven. You're like, that's kind of cool. But then scale that up. What if your channel memberships grew to six figures a year? You'd be paying YouTube $30,000. I guess you. And the idea is that maybe people join it easier than moving off platform. But if you have the influence and ability to build up a membership, essentially, again, if you take them over to patreon, which is 12%. Yeah. And sometimes a little bit like between 5 and 12. I think it could depend by the way, just then you just are keeping another 18. That's huge.
- [33:36]
Craig
Yeah, it's huge.
- [33:37]
Sean Cannell
So on the other, it's like that.
- [33:38]
Craig
Tension of like eliminating friction but also maximizing top line revenue. Like, what do you. Where do you think in a creator's journey is like, now's the time to make that switch to more of a Patreon subscription or moving your community off platform to your own products?
- [33:54]
Sean Cannell
Well, this Brings up do. I think even starting a membership is actually overrated for most creators? I think it actually is. Too many creators ask us at Think Media the question of like, what are your biggest tips for the membership? I'm starting and I'm like, you have 700 subscribers and you have even. You have 4645 subscribers and they start. But I'm like, you're not ready. Like, you don't have the super fan momentum yet. And it's not that you don't have super fans. I think there's a lot of kind of smaller to mid sized creators that go to the work of making this list of promises. And that's my concern. It goes back to the point of focus. They make a list of promises. I will show up for the monthly Q and A. I will do this, I will do that. So that opens up a whole nother thing to do. They launch their membership and they get three people paying five bucks a month. I'm like, that's $15. Yeah, like, just borrow $15 from your friend. Be like, bro, can I have 15 bucks? And don't do that. And then focus on making better videos and some other income streams. So I think, I mean, your question was kind of like, where in the creator's journey. I don't know what the exact tipping point is, but what I actually would pencil out. Here's how you do it. You pencil out. What is the price of the membership you get to pencil out? What are the fees? What are you promising? What is the likelihood of you hitting a low, medium or high goal? So is your channel at a level where you think you could kind of build up a launch and get 100 people there? If you were doing really good, maybe out of your audience, 200 or 300 people would be there. And what does that equate to? And really, a lot of creators need to do this. In fact, 99% of creators need to do a time assessment. How much is your time worth? Yeah, like you working at Think Media. I just told Melissa to do a time assessment. So she's our chief marketing officer, meaning this. She was like, I'm going to go get coffee for you guys or whatever. And I was like, how about we do Uber Eats? And she, you know, it's like, if we save $12, you know, tip the person $10. I was like, melissa, based on your salary, you going and spending 45 minutes to go get coffee, what's the point? Like, right, Doing a time assessment. And so if, if you work at Think Media and If you're on the clock, I would even want you to be thinking about a time assessment. I mean it's, it's like, no, I would much rather you. I'm just going to drive down to Best. Maybe you need the cable for that day shoot. Makes sense. You got to drive to Best Buy. But like actually just shoot tomorrow and do Amazon prime. Because if you're on the clock again, I'm not like micromanaging over here. This is just wisdom. This is more for the solo creator thinking about their time. Dude, you just drove an hour to get there. You waited in line. Like, if anything, maybe it's nice to have the break. I just need a break. I want to drive, listen to some music. Okay, cool. That's a self awareness thing. But back to a time assessment of as a creator for the stage you're at, how much money value your time? How much money do I want this channel membership thing to make? And if it's could throw it out there. If this thing doesn't bring in $1,000 a month, I don't know if it's worth my time if it doesn't bring in $500 a month. And I would try to calculate out. And again, if you shoot, if you're like, 500 is the number for me, this would be worth doing and more sustainable. Keyword. This would be sustainable for $500 a month. Well, then you launch it and you get to 412. Well, cool. But too many people, I think, launch it too soon and they're like, I got my four channel members and I got $23. And I'm like, bro, your mom. Just be like, mom, can I get an advance on like a year's worth of $23? She's like, here's 300 bucks. Like, stay focused and like, call me more. You know what I mean? There's other places you could get $300.
- [37:36]
Craig
In a lot of ways. It's almost like starting a second channel where you're serving an audience of different content, different types of content. Now you're dividing efforts, having to create new content for this specific audience. So it could definitely lead to more stress.
- [37:51]
Nathan
Yeah, I think that's the biggest tension is like, if you're a creator, is it worth your time, all these promises you're making? And you will have to fulfill those. But I think there's a format that can work. And Van Neistat is a great outlook on this because he uses Patreon to kind of funnel what ideas he's going to make for his channel. So Van Nuys, that brother of Casey Neistat, he does more of these. He call it like the spirited man. So it's like very deep and they're just kind of like random. Maybe they're vlogs, but they're crafted in a way. But he has, he does the monthly podcast where everyone shows up, but they literally feed him ideas. And I think he has two tiers. Five ten dollars. Last time I checked he was making 13 grand a month.
- [38:37]
Sean Cannell
Yes. But he also is at a tipping point of influence and where your crowd launching it, you get momentum enough. Yeah, any $1,000. I mean again, I know people listen to this. Of course 200 bucks could be life changing. If you could get to a thousand, that's gonna be awesome. If you have a $10,000 a month income stream. But I think the big takeaway here, it's a good theme of the episode like don't, don't try to do everything at once. Really compound your efforts. Like find one strategy, you know, for example for me and we can relate because you have a filmmaking channel, you've got a really heavily Sony camera channel. And it kind of. We all meet on think media. We overlap in the terms of video editing, content creation, cameras, lenses. But like my original thing was like I know how to rank videos. Tech is pretty lucrative in affiliates and, and that's. And that's it. It was like YouTube videos plus affiliate marketing multiplied by do enough of this over time. And it did take the 5 pre years and then there was like a real big sprint and was able to get to about 5k a month in one strategy. And at that time, although I had still learned I've chased plenty of shiny objects and made a ton of mistakes. But it wasn't like start a membership and also try to start an online course and also try to even really get brand deals or even really it was just like trying to find one of the best ways of earning revenue so you have sustainable money for the mission and focusing on that until you hit that tipping point, you if you could and one way and one other way to think about this is like if you could launch something and in your vision and the math of launching it is you being able to hire a virtual personal assistant. Like so like create, you know, do the math. I'm going to go high level with one final tip on this. I was at like a high level business event, kind of a mastermind in a private session and the speaker said I am not going to like create a product or basically like Launch a new business or launch a new vertical if it's not $1 million a year. And it was just such a cool quote, which it doesn't have to be for the solo creator of. You're like, of course, why would that be my metric? But it's like, how about we work backwards from six figures a year? Because if you want it to be more sustainable, well, maybe that membership and the delivery of whatever format you do is someone that helps you coordinate, manage the community and maybe chop up the clips and upload the stuff and so on and so forth. So that becomes sustainable. So now you launch whatever it is, channel, memberships, Patreon. But it in that pricing is not just how much you would need to make, but what would the system of running it in a healthy way with like a little bit of support or an editor that help. And sometimes we don't factor that in. So we're like, we get the money, but even still the tax of the energy and mindset. So that's good.
- [41:28]
Craig
Those are good thoughts.
- [41:29]
Nathan
The last content format I have that's either overrated or underrated is vlogging. So we've seen vlogging is huge on YouTube. You know, recently you're kind of seeing some comebacks. But what do we think in 2025 we see this era of vlogging? Is it overrated?
- [41:44]
Craig
Let me get my opinion. I'm curious to hear Sean's thoughts. I think vlogging right now is underrated. And this is a completely just biased perspective because of what I'm currently watching on YouTube is it's not this traditional vlogging that we've maybe learned to love in the past. Like, oh, here it is, day in the life, walking around with the camera. It's more of like documenting process processes or documenting like. One of my favorite creators right now is a health creator, Bobby Parish. He has like his Bobby approved app and he goes to Costco and shows you all like the organic stuff that you can buy. But really it is a vlog. He wouldn't call it a vlog, but he's just documenting versus what we thought.
- [42:24]
Nathan
Of as a form.
- [42:25]
Craig
Exactly. And so people like Bobby Parish, these people who are just documenting their day to day activities, I think there's huge opportunity there for people to document and not feel this pressure to like create the typical vlog format like Casey Neistat have been doing, which was kind of like a story arc format. I don't think that's fully necessary. I think just like just document your daily life, whatever you're doing, I think is important.
- [42:47]
Sean Cannell
But does Bobby always do health and shopping or recipes or what are the different formats he does?
- [42:53]
Craig
Most of what he does is going to a grocery store, showing you what are the best food items, and he's got his wife there with a little cell phone. He needs the DJI Pocket 3. It's the perfect device for his channel, but it's mostly just like showing you ingredients and what you know, what is healthy, what's not healthy. A little bit. He does like in his home where it's more of a talking head style video, but it's very. Just educational. This is what's in my fridge.
- [43:18]
Sean Cannell
Yeah.
- [43:18]
Craig
This is what I'm eating for lunch today. So it's more of that kind of document.
- [43:21]
Nathan
Focus vlogs.
- [43:22]
Sean Cannell
Yeah, themed and focus vlogs. Does he, does he have any episodes that's also like day in the life, I went skiing?
- [43:29]
Craig
No, none of that. None that I've seen. None that I get recommended. So maybe he does that. But what's showing up in my feed is none of that.
- [43:35]
Sean Cannell
So I would agree with you. I think that there's a new wave of vlogging coming back. I think it's very underrated, but there's different things. You could call it, you could call it search based vlogs, focused vlogs, themed vlogs, and it's vlogging as a format. But now you are, especially with the DJI Pocket 3, hook on a mic, you know, go to a grocery store and there's so many different grocery stores to go and there's so many aisles in the grocery stores and it's unlimited. And you know, Benji, we had on the podcast is doing this on his channel. He also, with five daughters, a family, busy life, has found this format to be more sustainable for him. And yes, I think that's underrated. And for him being able to go to Costco shopping for multiple kids shopping. What is business Costco like? You traveled to Japan, what's, you know, and a lot of Costco opportunity. But it's all around the same theme food. So it's all food, it's all cooking, it's all that kind of stuff. And I think that's where people get tripped up on vlogging. I think that the daily vlog that includes brushing your teeth to, you know, mouthwash at night or something like. And everything in between for some, that people still love that if they're fascinated with their day, but I think if you niche it down to where they're value based Vlogs theme based blogs. Vlogs Theme based vlogs. That's underrated.
- [45:00]
Craig
That's great. This is the last one I got. Do you have one more?
- [45:03]
Nathan
I have one more.
- [45:04]
Craig
So a couple more here. This is my Last 1. Is YouTube end cards overrated. Underrated. Properly.
- [45:10]
Sean Cannell
Properly. YouTube end cards properly rated and powerful if done well. We've saw like one of the. There's a masterpiece that Kyle Anderson edited on how to get views on YouTube. Very fast paced video, incredible edits and the whole thing was architected to then lead to a video about royalty free music as the next thing. And the whole last few seconds of this think media video like really teed up the point of how important that video is. And there's a shorter video, I want to say it was really strong like 8 minute video or something over 500,000 views. And it send it. It sent crazy amount of traffic to the other video because it got a lot of views and then that video got a lot of views. That's kind of back to. In a previous episode I think we talked about the related videos feature on shorts. Like if you do it well it could be like incredibly powerful. I would call it underrated in that case. But for most of us on the day to day it's like kind of just properly rated. Like you should do it. You should point to the videos there. I was thinking about a new show that I watched that always says like if you want to watch yesterday's click here if you want to watch that. And I'm like I've clicked that. I watched this person for years. I've clicked it zero times.
- [46:24]
Craig
Yeah.
- [46:24]
Sean Cannell
Like I also usually seek out daily and if I get behind I like don't go back. But here's what I'm guessing. This creator gets hundreds of thousands of views and some episodes really popular. There's always like it's maybe the 5% or the 3% or the 2% which at those numbers is huge. And if you're a small creator, you get a thousand views on your video and you do an end card and it sends 12 people over there. What we also in video Reggae Academy we call this circular video viralocity. And connecting your videos together in terms of series, in terms of logical progression so people have bingeable sessions with your video. That's underrated. But end of the day there's not like oh I did the right end card and then that went viral. Even the most people's audience retention curve, how many people are even watching at the end? So it's like you should do it. You don't want to miss out on it. Like you shouldn't ignore it. But I think it's properly rated. I don't know.
- [47:16]
Nathan
Yeah, I think it's good. Especially if you. Yeah, if you're implementing. Right. If you happen to have like a weekly show, you know, sometimes like on a Saturday, it would just autoplay the next video. So I don't know if it's grabbing from the end screen or an autoplay, but I'll just like keep them running, keep them rolling. So I think, I do think it is properly rated as well. I would say for those who are listening, it's like you want to tailor your end screen. And the way we do it, I think media's call out a video we tell them to watch. So I think that is even more incentive for them to click it. If you cater the video and you're expanding upon that topic. Yeah. You feel totally at ease just to go into the next thing. You're already in that group. So I do think it's well done.
- [47:59]
Craig
Yeah, that's good. That's good. I almost think that outros in general are overrated and that people spend. I mean, that's one of Mr. Beast principles that videos need to end abruptly. The story needs to be finished the moment the story is over. So I think maybe that's one of the things that I would for myself want to think through, like how can we keep people engaged through the outro? And that the end card is a part of that and can still be important, but the outro maybe just gets a little bit too prolonged and nobody wants to sit there for 39 seconds while you say, you know, that's the wrap of the video.
- [48:30]
Sean Cannell
Yeah.
- [48:31]
Craig
Now if you want to click the end card, I feel like that format might be overrated.
- [48:34]
Sean Cannell
Oh, it totally is. And you only have 20 seconds anyways, you know.
- [48:37]
Craig
Of the end card.
- [48:38]
Sean Cannell
Yeah, of the end card. And so one option is actually to just, you haven't finished your point and the final 20 seconds of the video, you shrink down and the end card comes up and you don't even mention it. But like it's ending on its own and people have time to, like they still are hanging on your words if it's valuable content and necessary and they could click there. And then I think the other thing is individuals realizing that you can completely do an outro in less than 20 seconds. And so like, the way I've tried to do it is in fact, a lot of times I might let's say we had four tips in a video and it was take the views video. So it's like, you know, have good edits, you know, be energetic and have good music in fact, and, and then maybe agitate a problem. So we get the perfect video recipe is big idea, hook, content transition. And that's what we mean by transition. How do you transition the video to another video with the end card. And so during the content tip number 1, 2, 3 and tip number 4 is use great music. However, I have a warning for you. If you use copyrighted music, it can really hurt your video and your channel. So you're going to want to use royalty free music. And in fact, I have a video that goes deep on this. So click or tap the screen to watch that. My name is Sean Cannell, your guide to building a profitable YouTube channel smash. Like, I'll see you in the next one. And so the call to action was tied to the last point. That outro was 6 seconds, 4 seconds and all kind of tied into the transition of how short it could be made. But I would agree with you, some of the biggest youtubers just end. MKBHD just ends. Yeah. And it's clearly working for him. And it's funny too. I was thinking, I don't think he's ever said like a video. I don't know if he's, he maybe is. I don't think I've heard him say subscribe and it's, he's not doing too bad. So people, yes, I think there's, there's principles to be learned there. On the flip side, you know, YouTube is so diverse and people I think get into a cognitive bias when they go, what about Casey Neistat? What about mkbhd? But I'm also about like, what about Paul doing real estate in Sacramento who's like talking. They don't know even who those people are. They're finding videos and like you actually you doing an outro of like. And listen, if you want to get in touch, here's my phone number four to five, you know, and it's like, okay, yeah, that might. People who don't care are going to jump off. But that's about to lead to a client. Oh, you're copying mkbhd. But you're getting no business because you're not thinking. So I think there's some intelligence that goes into like, like what exactly are you trying to achieve? Are, you know, Gen X baby boomers watching your video and you want to attract clients. Who is your content for how Bingeable, is it? How could it lead to other things? There's a lot of strategy that could.
- [51:25]
Craig
Go as it is. Yeah.
- [51:26]
Nathan
Well, Sean, we have one last question, and I feel like this is a question that's asked every single year. Is YouTube oversaturated?
- [51:33]
Sean Cannell
No. YouTube is not over saturated and YouTube is still underrated. Why? Well, at the end of the day, the reason we can prove it's not saturated, because the definition of saturation is. Think about a sponge. The definition of a, of saturation is when a sponge is so full of liquid that it cannot contain any more, that literally it's maxed out. There is zero percent more that the sponge can absorb. So now I have to ask about YouTube. Is it so full of videos and content that there's nothing new or nothing more that it can even contain? Is everybody done watching videos? Are they done consuming content? Like, it's just full now. All the videos have been made and nobody wants to watch videos anymore? Well, the answer is no. And here is the truth about YouTube using the sponge analogy. It's not a fixed sponge. The sponge continues to grow. So why, even though people continue to upload content, and even why listeners might say, I feel like my niche is crowded? Well, for sure, I feel like competition is rising. True as well. But the whole ecosystem is expanding. And there's interesting, there's data to back this up. More viewers are watching YouTube. More people join the Internet around the world all the time. There's a demand for good content. And the creator economy, Goldman Sachs research said, is going to double in the next three years. So there's more money coming into the system, for example, even if, like sometimes, maybe views are going down a little bit and they're more distributed, there's actually more money coming into the system with more sophisticated monetization strategies. And even if you have to work twice as hard for half the money or twice as hard for half the views, still consider the opportunity. That doesn't mean it's saturated. It just means it's not as easy as it was in the golden age when things. So I think there's still massive opportunity on YouTube. And then I would finally say this is kind of like a strategic point of view. If you are involved in a niche, this is picking your channel, picking your topic, picking your niche. If you're involved in a niche that is strategically chosen, you can judge the lifespan of your channel and predict the lifespan of your channel. And maybe nothing's infinite, quite infinite, but some literally will never stop. Let me give some examples. So if you were to choose a niche like news, they'll always be new news. I was doing a coaching call with a real estate agent today and I said real estate will never be saturated because you can't.
- [54:14]
Nathan
Every day is new.
- [54:15]
Sean Cannell
You can't make all the like the housing markets up, it's down, it's crowded and in your specific city it's always changing, rates are always changing. So politics is always going to change. News is always going to change. I think about for tech, I don't know how long creator tech, I mean probably forever. Eventually we might have like little hologram machines and we're like, so what is the best holodeck for like giving your viewers experience in their neuralink, you know. And so Sean Cannell 2035 AI avatar. Like, and so, you know, certain things will. Is it expanding? And I think about like movie review channels and I think about TV review channels and people that go deep in IPs, intellectual properties. Like it's just always expanding. Like there's new shows to. And maybe it ebbs and flows maybe for a while. You're like, there's kind of been a famine of really cool sci fi shows to review and do character breakdowns and do ending explains. And then fallout drops on Amazon prime and there's a whole wave and you love it and you're positioned for it. And so it's always expanding. There's new video games, there's new games to play, there's new play, there's new challenges, there's new speedruns. Other niches are maybe they don't have the same velocity. And some niche niches truly die. Like meaning it's kind of like when typewriters. I think it was Xerox, you know, that was like there was typewriters and it was like manually happening where things are being duplicated. And whether it was it was Xerox copy machines and or the personal computer put typewriters out of business. Now on the flip side, is there a market space for like 1, 2, 3, 50 channels about vintage typewriters And a sub niche there is people that are like super into like that. And will that be like a very viral thing? Like probably not. But then right, like that's the crazy thing about YouTube is you almost could do anything. But we're talking about like the size of the niche. So to that point, the sponge is always expanding and you have it to your advantage. If you're in an expanding sponge industry, you're just better positioned. I think it was Warren Buffett who said the boat you choose is a lot more important than how hard you row. And so it's kind of like the channel or topic you choose is actually sometimes for growth a lot more important than how much you're hustling or trying to get views on. On maybe a sponge. That is saturated. Is there niches that are saturated? I think so. Is YouTube saturated? I want to actually say impossible. I just think it actually I can see a real easy 10 year lifespan and beyond, but I'm like, there's no. And there's a lot of consensus about this from some of the biggest experts. It's like, dude, YouTube's so dominant, you know, in today's world, seeing further than 10 years is almost impossible. And so to see that fall and be like, YouTube's going nowhere and there's massive opportunity, you know, I've said a lot. But the last thing I'd say is we're also seeing them like pushing small creators like crazy in the sense of like a lot of times on people's feed, Suggested Videos homepage, 1 out of 4 videos is like a small channel with only a few views. This is intentional from YouTube because in a way you mentioned YouTube. Having a financial incentive in one of our episodes is actually a good thing. If they're motivated. They're not motivated by altruism. Like we just, oh, we just want to help people. And they're like a free market business that wants to make money. But the best businesses create. Win, win, win, win wins. Their future is built on creators continuing to be able to get in the game, creators continuing to level up and improve their content, creators continuing to make new content and new niches and even attrition. There are also creators will quit, creators will transition, creators will burn out. So you just think about that life cycle. It is in YouTube's best interest to find ways to continue to tweak the algorithm and create opportunities, the new hype feature and more things that they are gonna do to try to support small creators. I'm not trying to say it's easy, I'm not trying to say there's not competition, but it is absolutely not saturated. And I actually am more optimistic thinking the future is bright on YouTube really than I ever have been before.
- [58:25]
Nathan
I think I look back on 2013, kind of when I was starting my channel, that question was still being asked, is YouTube oversaturated? That was 10, 11 years ago. Now we're going into 2025 at the time of recording this and it's still there. We talked about the consumption side, it's not oversaturated, but the producing side, people coming on, being creators, I think is not oversaturated because not everyone has a YouTube channel. And while there's great content that's on YouTube, there's a lot of things I just choose not to watch because I don't vibe with this personality. So if you bring your own voice and your own uniqueness and you teach on something that's already, you know, already there, there's still that room for you. So I think on both ends, producing videos, being a consumer on YouTube, there's always going to be that ever growing.
- [59:12]
Craig
Yeah, consumption has got to be at an all time high for viewership. So there's just the supp. Supply is not keeping up with the demand. So I think there's huge opportunity for creators. I mean, we just heard a Masterclass into why YouTube is not saturated. And I think that is actually the last, the last overrated, underrated we have for the day.
- [59:29]
Nathan
That was great. I love it.
- [59:30]
Sean Cannell
And if you're watching on the YouTube version of the podcast, what do you think is overrated or underrated in the comments? Let us know. Is there any YouTube features or episodes you'd like for us to cover in topics in the future? Let us know if you're on audio or video, like rate, review, share, wherever you watch or listen. Thank you so much for being a part of the Think Media podcast today and we can't wait to connect with you in a future episode.