Podcast Summary: The Think Media Podcast Episode 368: "Is It Too Late for YouTube in 2025? (Real Truth)"

Release Date: December 5, 2024

In Episode 368 of The Think Media Podcast, host Sean Cannell delves into the evolving landscape of YouTube, addressing the critical question: Is it too late to succeed on YouTube by 2025? Joined by fellow content creators Craig and Nathan, Sean explores various YouTube features and strategies, evaluating each as overrated, underrated, or properly rated. The discussion offers valuable insights for both novice and seasoned YouTubers aiming to optimize their channels for growth and monetization.

1. Asking for Likes and Subscriptions

Verdict: Properly Rated

Sean begins by examining the conventional practice of urging viewers to like videos and subscribe to channels. While he acknowledges that overusing this tactic can lead to diminishing returns, he emphasizes its continued relevance when applied thoughtfully.

• Sean Cannell [01:39]:
  "Asking people to like the video and... subscribe to your channel is properly rated. It was kind of overrated when done excessively, but still holds value when integrated seamlessly."

Craig concurs, highlighting the importance of timing and context in requests for engagement.

• Craig [04:24]:
  "The timing in the video, the context matters. It's kind of underrated now because people expect you to create compelling content that naturally encourages likes and subscriptions."

Nathan adds that subtle prompts post-value delivery can enhance effectiveness without disrupting the viewing experience.

• Nathan [03:39]:
  "Ask for a subscribe when it's appropriate, after you've delivered value. It feels like an easy favor viewers can give if they appreciate your content."

2. Related Video Feature for YouTube Shorts

Verdict: Underrated

The trio discusses the relatively new feature allowing creators to link long-form videos from Shorts. Despite low conversion rates, Sean argues that the strategic use of this feature can drive meaningful traffic to longer content.

• Sean Cannell [04:56]:
  "The ability to connect a long-form video to a YouTube Short is underrated. Even a small percentage can translate to significant views."

Nathan supports this, citing insights from industry experts that suggest a modest increase in long-form views from Shorts.

• Nathan [06:54]:
  "Creators who effectively use related shorts see their long-form views increase by roughly 10% on average."

Craig raises considerations about viewer commitment, pondering whether extended Shorts will enhance engagement with linked long-form content.

• Craig [06:18]:
  "Would viewers who watch a longer Short be willing to commit to a related long-form video? It's something to watch as YouTube evolves."

3. YouTube Partner Program (Monetization/AdSense)

Verdict: Properly Rated (with nuances)

Sean praises the YouTube Partner Program as a cornerstone of the creator economy, lauding its revenue-sharing model compared to other platforms.

• Sean Cannell [07:54]:
  "YouTube is the greatest financial opportunity in the creator economy. They offer the most generous revenue share among major platforms."

However, Craig introduces a nuanced perspective, suggesting that while the program is invaluable for passive income, it may be overrated as a sole revenue stream for creators aiming to replace full-time incomes.

• Craig [11:12]:
  "If you're aiming to build a business to replace a full-time salary, YouTube monetization isn't the fastest approach. It can be overrated in that context."

4. React Channels

Verdict: Underrated (with Caveats)

The conversation shifts to reaction channels, with Sean advocating for their potential when executed with originality and added value. He warns against superficial reactions that lack transformative content.

• Sean Cannell [12:14]:
  "React channels are underrated. Properly transforming content with insightful commentary can be a hyper-growth strategy."

He cites Ruslan KD as a model for effective reaction content, which integrates unique insights and proper credit to original creators.

• Sean Cannell [15:59]:
  "By reacting in real-time and adding meaningful commentary, you differentiate your react channel and provide real value."

5. Starting a Second Channel

Verdict: Overrated

Sean advises against beginning multiple channels simultaneously, emphasizing the challenges of managing even one channel effectively.

• Sean Cannell [18:48]:
  "Starting a second channel is overrated because it's hard enough to run one YouTube channel effectively."

Craig reinforces this by referencing personal experiences where additional channels led to divided focus and unnecessary stress.

• Craig [26:38]:
  "For most, starting a second channel is overrated. Focus on one niche to grow and scale without spreading yourself too thin."

6. Podcasts on YouTube

Verdict: Properly Rated

Exploring the viability of video podcasts, Sean expresses mixed feelings. While acknowledging the format's popularity, he argues that simply starting a podcast without a unique angle can render it overrated.

• Sean Cannell [28:08]:
  "Video podcasting is properly rated. It's not inherently overrated or underrated, but success depends on strategy and niche."

Nathan concurs, highlighting that podcasts remain a valuable tool for networking and authority-building when tailored to specific audiences.

• Nathan [30:59]:
  "Podcasting is properly rated. It's a great format for professionals and business owners to network and build influence."

7. Channel Memberships

Verdict: Properly Rated (with Considerations)

Sean discusses channel memberships as a method for monetization, appreciating the simplicity it offers but cautioning against the high revenue share taken by YouTube.

• Sean Cannell [31:48]:
  "Channel memberships are properly rated. They offer a straightforward way to monetize, but YouTube's 30% cut is significant."

Craig points out that memberships can be effective as a passive income source but may not be suitable for creators without a dedicated fan base.

• Craig [37:36]:
  "Channel memberships are properly rated for generating passive income, but they require a solid subscriber base to be worthwhile."

8. Vlogging

Verdict: Underrated

Vlogging receives a positive evaluation, particularly when creators adopt focused, theme-based approaches rather than generic daily logs.

• Craig [41:43]:
  "Vlogging is underrated, especially when it's process-oriented or theme-based, rather than just 'day in the life' content."

Sean echoes this sentiment, emphasizing that niche-specific vlogs can attract dedicated audiences and provide sustained engagement.

• Sean Cannell [43:18]:
  "The new wave of themed vlogging is underrated. Documenting specific aspects of your life or expertise can resonate more effectively with viewers."

9. YouTube End Cards

Verdict: Properly Rated

End cards are recognized as a valuable tool for directing viewers to additional content, thereby increasing watch time and engagement.

• Sean Cannell [45:10]:
  "YouTube end cards are properly rated and powerful if done well. They help in guiding viewers to related content, enhancing retention."

However, he notes that the effectiveness depends on how seamlessly they are integrated into the video's conclusion.

• Craig [46:24]:
  "Outros can be overrated if they drag on, but well-crafted end cards that tie into the content strategy are essential."

10. Is YouTube Oversaturated?

Verdict: No, YouTube is Not Oversaturated

In a final segment, Sean dismantles the notion that YouTube has reached saturation. Using a sponge analogy, he explains that YouTube's ecosystem continues to expand with increasing viewership and creator opportunities.

• Sean Cannell [51:33]:
  "YouTube is not oversaturated. The platform's sponge continues to grow as more viewers and creators join, expanding opportunities."

He emphasizes that strategic niche selection and unique positioning can help creators thrive despite rising competition.

• ** Sean Cannell [58:24]:**
  "Choose a strategically selected niche, and you can predict and sustain your channel's growth for years to come."

Key Takeaways

1. Focus Over Quantity: Concentrate efforts on one channel and one strategic approach to maximize growth and sustainability.
2. Strategic Use of Features: Utilize YouTube features like end cards and Shorts thoughtfully to enhance engagement and drive traffic.
3. Monetization Nuances: While the YouTube Partner Program is valuable, diversify income streams to build a resilient creator business.
4. Originality in React Channels: Transformative and insightful reactions can lead to significant channel growth.
5. Vlogging Opportunities: Themed and process-oriented vlogs are undervalued gems that can attract dedicated audiences.
6. Patience and Persistence: Building a successful YouTube channel is a marathon, not a sprint. Avoid chasing multiple channels or strategies prematurely.

Notable Quotes

• Sean Cannell [01:39]:
  "Asking people to like the video and... subscribe to your channel is properly rated."

• Nathan [06:54]:
  "Creators who effectively use related shorts see their long-form views increase by roughly 10% on average."

• Craig [11:12]:
  "If you're aiming to build a business to replace a full-time salary, YouTube monetization isn't the fastest approach."

• Sean Cannell [12:14]:
  "React channels are underrated. Properly transforming content with insightful commentary can be a hyper-growth strategy."

• Sean Cannell [51:33]:
  "YouTube is not oversaturated. The platform's sponge continues to grow as more viewers and creators join, expanding opportunities."

This episode serves as a comprehensive guide for YouTubers seeking to navigate the platform's complexities in 2025. By critically evaluating prevalent strategies and emphasizing focused, strategic growth, Sean Cannell and his co-hosts provide actionable advice to help creators optimize their channels for long-term success.