The Think Media Podcast Episode 369: Avoiding YouTube Copyright Strikes—What Every Creator Must Know
Release Date: December 10, 2024
Host: Sean Cannell, Think Media
Guest: Ruslan KD, Christian YouTuber
Introduction
In Episode 369 of The Think Media Podcast, host Sean Cannell delves into the critical topic of YouTube copyright strikes—an issue that can jeopardize a creator's channel if not properly understood and navigated. To shed light on this subject, Sean welcomes Ruslan KD, a seasoned Christian YouTuber who faced the brink of channel deletion due to unexpected copyright strikes. Together, they explore the intricacies of YouTube's copyright system, the distinction between content ID claims and copyright strikes, and actionable strategies for creators to safeguard their channels.
Ruslan KD's Brush with Copyright Strikes
Ruslan KD shares his harrowing experience where his YouTube channel nearly faced deletion after two unexpected copyright strikes. This unprecedented situation arose when one of Joe Rogan's clips was misconstrued by MSNBC, leading to a cascade of erroneous claims against Ruslan's channel.
Ruslan KD:
"We woke up to two copyright strikes, and we'd never had anything like this happen before. It's the first time anything like this has ever happened."
[01:30]
Despite maintaining a mostly clean record, Ruslan found himself ensnared in a complex dispute that threatened the very existence of his channel. His initial approach involved politely contesting the strikes, emphasizing that his use of the content fell under fair use principles. However, escalating issues and mysterious claims pushed him to the edge, necessitating legal intervention.
Understanding Content ID Claims vs. Copyright Strikes
A significant portion of the discussion revolves around differentiating between content ID claims and copyright strikes—two mechanisms YouTube employs to protect intellectual property.
Sean Cannell:
"Content ID claims are actually oftentimes an automated system, and the copyright owner might track, monetize, or block the video. There's no penalties for it. The copyright strike is a manual takedown request, and it actually puts a strike on your channel. If you get three copyright strikes, then your channel can potentially be deleted."
[03:56]
Ruslan elaborates on his experience, highlighting the severity of copyright strikes compared to automated content ID claims. While content ID claims might result in monetization being redirected or content being blocked without immediate penalties, copyright strikes carry the risk of channel termination after accumulating three strikes within seven days.
Navigating the Strikes Process
When faced with copyright strikes, creators must engage with YouTube's backend dispute system. Ruslan details his step-by-step approach to challenging the strikes:
- Initial Challenge: Initiating a dispute by selecting the fair use option and presenting a case for why the claim was erroneous.
- Counter Notification: If the initial dispute is upheld, following up with a more robust counter notification, often necessitating legal consultation.
- Legal Consultation: Engaging a lawyer to understand the legal underpinnings of fair use and preparing for potential escalation.
Ruslan KD:
"I had to get a lawyer and kind of like tighten up and basically was waiting to see. So then your channel is not scheduled to get deleted. You're just waiting if they're going to provide proof in 10 business days that they're going to take you to federal court."
[05:54]
Ultimately, Ruslan's persistence paid off when a mutual contact connected him directly with Joe Rogan, who personally intervened, leading to the retraction of the copyright strikes.
Strategies to Avoid Copyright Strikes
Drawing from his ordeal, Ruslan offers invaluable advice to fellow creators on mitigating the risk of copyright strikes:
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Infuse Commentary and Critique: Ensure that any third-party content is accompanied by substantial commentary, critique, or analysis to qualify under fair use.
Ruslan KD:
"Make sure you actually have commentary to add and value to add and something insightful to say to whatever you're reacting to because you don't want to be viewed as just a guy. That's content farming."
[11:37] -
Transformative Use: Go beyond mere replication of content. Introduce new perspectives, insights, or discussions that transform the original material.
Ruslan KD:
"Make sure you're transforming it in some way, shape or form... something new being said to the video."
[12:00] -
Minimal Use of Original Content: Utilize only the necessary portions of the original work to minimize potential claims.
Ruslan KD:
"Use as little of the content as you possibly can... make the point and then move on."
[12:30] -
Avoid Content Farms: Refrain from creating channels that solely republish or play content without adding value, as this can invite criticism and potential strikes.
Handling Music and High-Profile Content
Music content poses a unique challenge due to stricter content ID enforcement by major labels. Ruslan advises caution when reacting to music videos or using copyrighted music:
Ruslan KD:
"Music I stay away from in general unless I know someone over there that'll get it cleared... it's just a flawed system on YouTube."
[16:23]
He recounts incidents where even personal connections in the music industry could not prevent automatic flags, leading him to limit content involving music to avoid unnecessary complications.
Protecting Your Channel: Preparedness and Legal Knowledge
Anticipating potential copyright issues, Ruslan emphasizes the importance of being prepared with legal resources and knowledge:
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Pre-Written Legal Language: Incorporate fair use disclaimers and legal references in video descriptions to bolster disputes.
Ruslan KD:
"We got the language that the attorney recommended in the description of every video... just copy and paste it."
[20:30] -
Legal Representation: Having access to legal counsel can provide reassurance and effective strategies when navigating disputes.
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Media Insurance: Investing in media insurance offers an additional layer of protection against potential legal challenges.
Conclusion: Embracing the Reaction Model Responsibly
Despite the challenges, Ruslan remains optimistic about the viability of the reaction model when executed thoughtfully. By adhering to fair use principles, adding genuine value through commentary, and maintaining a respectful approach towards original content creators, YouTubers can successfully grow their channels while minimizing the risk of copyright strikes.
Ruslan KD:
"I love that. And, by the grace of God, that's what I'm doing... it was mitigated by YouTube telling Benny Hinn's people to step down."
[24:14]
Encouraging new creators, Ruslan underscores that with the right mindset and strategies, the reaction model remains a potent means to engage audiences and build a sustainable presence on YouTube.
Connect with Ruslan KD
For more insights and resources, listeners can connect with Ruslan KD through his main channel Ruslan KD, secondary channel Bless God Studios, BlessGod Shop, and BlessGodSummit.com, which hosts live events featuring podcasters, preachers, and practitioners.
Notable Quotes with Timestamps:
-
Ruslan KD:
"We woke up to two copyright strikes, and we'd never had anything like this happen before. It's the first time anything like this has ever happened."
[01:30] -
Sean Cannell:
"Content ID claims are actually oftentimes an automated system... The copyright strike is a manual takedown request, and it actually puts a strike on your channel."
[03:56] -
Ruslan KD:
"Make sure you actually have commentary to add and value to add... That's not a good look."
[11:37] -
Ruslan KD:
"Music I stay away from in general unless I know someone over there that'll get it cleared... it's just a flawed system on YouTube."
[16:23]
This episode serves as an essential guide for YouTube creators aiming to navigate the complexities of copyright management, offering both personal anecdotes and professional advice to foster resilient and compliant channels.