← The Think Media Podcast
The Think Media Podcast
403: Over 50? Here's How to Make Money on YouTube (Without Tech Skills)
01:07:28
Loading summary
Transcript99 lines
- [00:00]
Sean Cannell
If you've been trying to grow your YouTube channel on your own, you might be frustrated because it's kind of like trying to get in shape without a coach. Slow, frustrating and full of trial and error. That's why we created the Think Media one on one coaching program where you will get a dedicated expert to walk you through your next steps, to hold you accountable and to teach you advanced growth strategies. Plus, you get connected with the right expert in specific areas from our Think Media team for whatever challenge you're facing. But here's the deal. The annual fee is going up soon, so if you've been on the fence, now's the time to lock in your spot. Just go to YTCoaching.com to apply before the price increases. You are not too old to start YouTube today you're going to be discovering the process that a 73 year old former nursing professor used to start and grow her YouTube channel and create multiple streams of income. Today she has 88,000 subscribers, but she didn't start there. And so we're going to be learning the tips of how she went from zero to getting her channel monetized without any fancy tech skills, the strategy behind some of her successful videos, and why starting YouTube after 40 or 50 or 60 is actually your secret advantage. You're also going to be learning the exact mindset shifts needed to succeed on YouTube and the pitfalls that stop a lot of creators before they even start. Denise Jordan is a retired nursing instructor who built Homemaking with Denise, teaching traditional skills to today's modern families. With over 88,000 subscribers and millions of views, she's proof that it's never too late to succeed on YouTube. She started out with a little bit of this and a little bit of that, not knowing exactly what her channel was gonna be about, but later discovered what truly resonated with her viewers and that was homemaking content. And over the years she has evolved her channel and found multiple different ways to monetize her content while she is inspiring a community of people and building her channel and her audience. So we're going to be diving into her step by step advice. Denise, welcome to the podcast.
- [02:24]
Denise Jordan
Hi Sean, thank you so much for having me. It is a pleasure and an honor to be here.
- [02:30]
Sean Cannell
So I'm excited to share your four quick tips in just a moment, but can you just give us a overview of when did you start and kind of the quick journey from zero to now 88,000 subscribers on your channel?
- [02:43]
Denise Jordan
I believe I started my channel in 2017 or 2018 somewhere around in there. And at that particular time, I was joining a bunch of collaborations and building a community of acquaintances on YouTube. So I was doing a little bit of this and a little bit of that, and we were helping each other to grow. So that was one of the things that I quickly did to get started, and it turned out to be the right thing for me at that time.
- [03:11]
Sean Cannell
So when you say you kind of started by how'd you find people, you're doing collaborations, you were meeting people online?
- [03:16]
Denise Jordan
I would find people online. Or maybe someone would say, I'm going to host a collab on doing a tablescape. If you want to join, you know, you can join here. So I found collaborations like that and I would join them and I would do all these different things, and my channel was absolutely crazy. But it helped me begin to build an audience and it also helped me begin to build skill set.
- [03:38]
Sean Cannell
Now, where did you meet these individuals if people wanted to find communities like that?
- [03:42]
Denise Jordan
I just met them online. You know, you would see there was a collaboration sometimes on the community tabs, you would see them there. And as you got to know, when you would leave comments in different people's videos, they would say, going to host this collab, going to host that collab, and you're welcome to join. So you found information in comments as well.
- [04:02]
Sean Cannell
So you were watching other creators discovering channels, engaging in the comment section, and really being a part of the YouTube community itself.
- [04:10]
Denise Jordan
Absolutely, absolutely. You've got to watch YouTube, you've got to watch other creators. And then the engaging was what helped me to build community and to learn what was working and what was not and what was working for others. And I thought, if she's doing that and it's working, maybe I could try it.
- [04:27]
Sean Cannell
And so Today you're at 88,000 subscribers at 73 years old. And so. And so you've been out at this for pretty consistently since 2018, so about seven years.
- [04:42]
Denise Jordan
Yes, very consistent. And when I say consistent, I would do at least a video a week. Sometimes I would do two videos a week. Sometimes I would participate in beta video every day in April, video every day in August. So it really helped me to build a community of not a community, but a library of videos. And also to help me practice the craft.
- [05:03]
Sean Cannell
Where would this. Where was this fire and energy coming from? That's a lot of energy. You're running circles around some of these Gen Z critters out here without any work ethic. Where, where did this. Sometimes a video every day can sound intimidating. How'd you pull that off, I don't know.
- [05:18]
Denise Jordan
When I look back on it, I don't know. But I think though, When I started YouTube, I just wanted to start to have fun. And so this was fun for me to do that. And it just gave me something to do in my spare time. And I knew that I was going to be looking to retire soon and I was thinking YouTube might be one of the things that I'll do in my retirement.
- [05:40]
Sean Cannell
I love the vision. Okay, well, you have so many tips to share and I have a lot of questions for you. But I do want to come start off with kind of four immediate tips that someone that is maybe 60 plus, they could be any age, but they're thinking about starting a YouTube channel today and they're 40, 50, 60 years old. You shared four tips before we press record. Number one is believe in yourself. Can you expand on that?
- [06:06]
Denise Jordan
Yeah, I think you have to believe that you have something to offer and know that there are people out there that want to hear your voice, that need to hear your message and prepare yourself to do that.
- [06:18]
Sean Cannell
I love that tip. And there's also something about life experience for creators that are not 20 year old life coaches. Expound on that a little bit about maybe the importance of getting into YouTube in, you know, legacy generation or a little bit older.
- [06:33]
Denise Jordan
Well, the thing about doing it as a legacy creator, as you suggest, is that been there, done that. So like I always say, I'm in the homemaking space and I always say I'm not a 35 year old blonde living, doing the mommy life. Been there, done that, didn't have blonde hair, but I did have red hair at one time. So. But I've done all those things and now there are so many young people out there, young homemakers who maybe did not have the benefit of that mom or grandmother in the home or they didn't stay home long enough to learn some of those lessons or didn't care to learn those lessons while they were at home. Now they're in a different life situation and they're ready to learn. So I'm the teacher that's presenting myself. They're ready. I'm the teacher.
- [07:18]
Sean Cannell
So number one, believe in yourself and be confident that what you have to share is important because you have life experience. Number two, niche down. You want to narrow down your topic, expand on why this is important.
- [07:29]
Denise Jordan
Well, you narrow down your topic so that you can provide the information that people want to hear. And the only way to find out what your topic is, I think is to try a few different things. But then as you look at your comments, you look at the questions that you get, then you begin to think, so this is what they want. And I remember when I was starting out and I was doing a lot of those DIY crazy DIY projects, I didn't get any questions or comments, many about those. But when I would do videos on something related to homemaking, something related to laundry, something related, related to family, I got lots of questions about that. And I realized this is the content that people want from me. And then the other thing that I started to get was that I started getting people leaving comments, asking questions, asking, Ms. Denise, can you explain this? Ms. Denise, can you explain that? Then I thought, when did I get that old? And then I realized, okay, I've crossed that. That threshold where now I'm considered an elder with wisdom, so to speak. And in the African American community, it's a certain status. And I thought, okay, so not only do they want to hear this message, they need to hear this message from me. So that's where I'm at.
- [08:50]
Sean Cannell
I like this. So I kind of heard you say, start on YouTube and it's okay to try some things, but then make sure you listen to comments because maybe some things nobody really responds to, other videos really resonate and you want to pay attention to that. Then also listen to the questions and then also watch for patterns in the videos that do well. And then you're dialing in your channel over time. So how would you say from starting in 2017, 2018, how long it took to maybe get a little bit clearer? Because you're giving us this great advice right now, saving us time and pain and getting us to the goal quicker for anybody listening to this. But you still went through a process yourself that's maybe, maybe you don't know your niche from day one. So you're experimenting at first, but then you are willing to sort of maybe throw away the topics that don't work as well and then dial into the ones that do and sort of figure out your niche. How many years did that take?
- [09:47]
Denise Jordan
That probably took me about maybe three, maybe four years. Because when I first got started, especially as I started to really figure out this YouTube thing, there were so many things that I wanted to do and so many things that I wanted to talk about. So I called my channel this and that with Denise Jordan so I could talk about a little bit of this and a little bit of that. And I realized, though, that the more things that I talked about, I won't say the fewer views that I got. But I was still getting comments about certain things. And I realized that what was sticking, what they wanted to hear about was they wanted to hear about things related to the home. And those were things that I knew about because I made and kept a home for more than 50 years. So it was an expertise that I had to share.
- [10:40]
Sean Cannell
This is a huge epiphany. And on the one hand, listeners might be like, whoa, that's a long time to commit to something. But I think it's also encouraging that if we don't find our voice or we don't narrow our niche or really dial in our thing for 1, 2, 3, 4, 4 years, that's okay. And that also just might be what it takes to reach success to. It's part of the process. I mean, you have 88,000 subscribers. You've earned thousands of dollars from YouTube. And I'm excited later in the episode to even be talking about the different ways you've monetized and, you know, the income you've created. But. But it speaks to also the work you've done. You put in hustle, diligence, persistence, and patience in the early days that eventually kind of got you to a rebrand of your channel, changing it from this and that, which is sort of this general name, to this, the specialty of homemaking. And it makes me think of the quote, it's better to be a meaningful specific than a wandering generality. And there's a lot of people out there on YouTube that are wandering generalities. But when you kind of cut through the noise being a meaningful specific, even if it takes time to figure that out, there's something so powerful about that. Before we go to number three, are there any other thoughts on this idea of niche down?
- [12:00]
Denise Jordan
Well, the other thing, too, is that you have to run your own race. So when I was looking at other people doing other things, and I want to try some of that, and I want to try some of this, I realized that wasn't my race to run. And when I was niche down and doing the things that I enjoyed, but also people were asking for, my channel really began to improve.
- [12:24]
Sean Cannell
I fall into the same trap of sometimes I'm a creative person, I have a lot of creative ideas, and I watch other channels. And then you maybe get inspired, and then you. You start doing. You want to do what somebody else is doing, or you're like, oh, I want to do that too, or you incorporate that, which if the inspiration is good and fits for you, then that's great. But also run your own race. Such a great piece of advice like kind of know what your lane is and stay in your lane. Okay, so we've covered number one, believe in yourself. Number two, niche down and narrow down your channel, even if it takes time. Number three, invest in yourself skills, how to present on camera, expand on why this is important.
- [13:04]
Denise Jordan
Well, especially if you're over 60, there may be some skill sets in regards to tech that you don't have, depending upon what your professional career area is. And so for myself, when I began to investigate video, we were starting to use video more at the university. Well, I didn't know how to create video, so I would go over to what we called Studio M, which I realized privacy for studio media, and learn how to create video there. And I would go every day. Sometimes I'd go, you know, a couple times a day, depending upon what time I had available. And I was trying to create this small piece maybe for class. And then I would practice whatever I learned in the studio for class over the weekend and practice that for YouTube. So I invested in learning how to create video. And I will tell you, Sean, I think that sometimes when I will walk in the door, they would like, oh God, she's back. You know, it's like, because I didn't know, but I learned and I learned on Adobe Premiere, which is probably one of the ones with the steepest learning curve. But that's the software that the university had. That's what they taught. So that's what I had to learn on. And it worked out well for me. I can create video, I can edit. So I invested in myself in that way. The other thing was I bought a course called VRA to help me also learn some of the ways to not only create videos, but kind of how to put things together. What are some of the things that I need to do other than just throw a video on the platform? So I invested in myself to learn how to do some of those things. So I would encourage someone that is just learning this Skill set because YouTube is no joke, to learn the process, learn the ins and outs. Because YouTube, TikTok, Instagram, they're all different and you have to learn what works for each platform.
- [15:08]
Sean Cannell
Man, that's great advice and it's inspiring because sometimes there's even stats that speak to. Once somebody leaves high school, they stop learning kind of, they stop reading, they stop learning, they stop expanding. But it's so inspiring to hear about how you've continued to invest in yourself and skills and necessary with something like YouTube, which a couple resources for listeners you know, this is our Think Media podcast channel where we're recording this episode. But on our main channel, Think Media, we have all kinds of free videos that will help you learn video editing. Adobe Premiere, as Denise mentioned, is actually, that's a, that's a tough one to jump straight into, but also it's a good one. You could, if you can get your hands on a Macintosh or something, you might use something like Imovie, which is included, or final cut 10. But we'll link up some resources in the show notes of this episode that you can study for getting cameras editing all of that stuff on the main channel. And then the course that Denise is referencing is our main program called Video Ranking Academy, which is just our comprehensive YouTube course. So if you're interested in that and you want to learn a little bit more, we'll link that up in the show notes as well. Or you can go to vrapodcast.com and you could check out more about that. So you talked about, number one, believe in yourself. Number two, niche down. Number three, invest in yourself. And then number four, be okay with criticism. Expand on this.
- [16:41]
Denise Jordan
Well, you are going to definitely get criticism when you put yourself out there. It's a public platform and everyone is not going to like what you do, especially when you're first getting started. And I think about that Mac and Cheese video that I did that did very, very, very well. But I got some of the nastiest comments on that video and one of them had to do with, oh, she didn't taste it. So it was probably runny. It probably didn't turn out well. Well, I didn't know that you were expected to taste it before you left the video. And I was actually having people coming over for dinner, so I didn't want a hole out the middle of it. Well, you better believe I don't make that mistake again. But it was kind of hurtful to hear some of those comments. So you have to grow kind of a thick skin. And I think the other thing in regards to criticism is that you just have to take it with a grain of salt. Like for some of it, it is well meant. They'll leave nice comment. And some People come on YouTube or other platforms and because it's anonymous, they can leave negative comments. And so you just have to be prepared to deal with it and decide how you want to deal with that. I don't mind criticism, but if people are just being nasty, I just delete them because I don't want negative vibes on my channel. We can Talk about something we disagree on. But if you're just trying to be a troll, I'm just going to delete it because I don't want to have to deal with that. There's enough other things we can talk about.
- [18:06]
Sean Cannell
That's a great ethic. And I think a few things to unpack is, is there is the ability to filter comments. So you can, if you're starting to get certain words or things that people are talking about in the back end of YouTube, you can identify some of those words. So those comments actually get held sort of in this spam category. You also can select the level of filtering and how aggressive the filtering is. That will also move comments into that spam category as opposed to letting them be auto posted. You also can turn off comments altogether. Not something I recommend because I think YouTube is a community platform. But I also, before I go a little bit deeper into this, I want to ask you, what about the positive, though? Because I think this is so true and listeners should prepare to have thick skin. But also what about the positive and the impact that you've made on YouTube and the feedback you've heard?
- [19:02]
Denise Jordan
Well, one of the things that probably the most positive comment that I get is that I have taught them how to do something, how to improve something in their home, something that they didn't know how to do. And it really makes me feel good that I've made a positive impact on someone's life. They didn't know how to clean a particular area in their home. Now they do, or they just have more confidence to try things. I enjoy that. And so I think that's definitely something that's positive. And then the other thing is the comments that people leave inspire me. Like, okay, so then maybe I need to. I do another video on a similar topic and I can talk about this or I can talk about that. And then one of the other things that I do is answer specific questions because people will leave questions. And then I can answer those. I do a lot of those in my laundry lab shorts or I will answer a question that someone asks. So that's a positive way, not only for me to grow my channel, increase my content, but also to be of service.
- [20:04]
Sean Cannell
Yeah, I love that. And I think I would love listeners to just get a vision for this as well. While you certainly got some nasty comments, even 88,000 people have clicked the subscribe button, which speaks to people that you know are affectionate or fans or want to continue to hear from you, and you've gotten 7.2 million views over that. So if you're going to have that much reach. I know personally, I'm a small town kid. You know, I grew up in Arlington, Washington, an hour north of Seattle. I think the current population, I mean in my mind I think it's gotta be bigger than this. But it's only, it's like less than 20,000 people is what is what it says online on like Wikipedia. And so I think this whole YouTube thing is fascinating. Just exposure to over 7 million people that have viewed your content. Of course some of them are going to maybe not be the kindest or have had a bad day or sometimes I think when people, they'll say things on the Internet they would never say to your face. But just because there's sort of a depersonalization. I love your advice that we just need to be prepared for it. And you know, for listeners that might think, well, oh man, I might get some negative feedback. Well for sure you will. But also think about the positive impact. And I really, percentagely, I can't think it, it's not that high. I mean you've gotten 7 million views. You've, you've impacted a lot of people and a lot of people just don't say anything. They, they, they take the information, you never hear from them. But you're making an impact lives even though they might not be saying it. Any final thoughts on this point?
- [21:37]
Denise Jordan
Well, here's the other thing too, especially for a couple of negative comments that I got, I would just say, you know, I appreciate your frame of reference. I'd be interested in looking at your video where you're showing me how to do this better.
- [21:50]
Sean Cannell
And don't hear anything else calling them out because typically the, the armchair quarterback that's got opinions on how the professional sports team is playing the game is not necessarily in the game their self. Chances are they are not. And so that is a. I like that response. And so. Okay, well these are great quick tips. I want to unpack your journey a little bit more and I'm actually kind of curious specifically your background as a nursing professor. You mentioned a little bit about getting into video even in your career there. But maybe your career in general, like what are some of the things that you're back from your background in general that prepared you for the skill sets needed to create content.
- [22:32]
Denise Jordan
One of the things that really helped me was I taught at the university level. So you had to, you know, you're doing adult education, it's not high school. You know, these are adults. Sometimes you wonder if they're still in high school, but these are adults. And then you learn how to present information in a logical manner. You know, there's a beginning, there's a middle, there's an end. Or you learn how to be succinct. But it just prepared me to be able to not only that, but research, because you have to do research to prepare lectures and different things like that. Or maybe you're working on different projects for your university or for class. So I learned how to research different things as well. So that was something that was helpful. And then, of course, learning to use video, and learning to use video was really important because you can talk about something, but when you can actually show it on video, it makes such a. A huge impact.
- [23:31]
Sean Cannell
So expand on what you mean there. In your videos, it's you maybe in your kitchen presenting information you've researched ahead of time, structured the information. You're delivering that content. But then when you say show it, it's not just you talking. What you'll do is you'll edit in clips that are demonstrating what you're talking about, explain that process and how you do that.
- [23:54]
Denise Jordan
So, for example, let's say we'll go back to the Mac and cheese video. I'm making Mac and cheese, so I'll maybe be throwing up whatever the ingredients are on the. On the screen. But I will run around the kitchen and I will rearrange my camera and I will point it down so that as I'm pouring the macaroni into the pot, you see the boiling water. If I'm adding the milk and the eggs into the bowl, I've rearranged the camera now and I'm pouring it down so you can actually see that. Probably one of the ones that I really got a lot of thank yous for that was when I did one of my Thanksgiving marathon videos, and I rearranged the camera so many different times so that when I'm actually mixing up the dressing, you can see the down into the bowl, and you could see the texture that I was trying to get. And then I was able to pour it into the bowl. And then I showed me pouring whatever broth or whatever on top. So I bring it in close enough that they can actually see what I'm doing. So rather than just, oh, saying, okay, so now what you're going to do is you're going to add this, you're going to add that while I'm talking about it. And it could be a voiceover, it might not. I'm actually showing them how to do it. My Latest video was how to load a dishwasher. Something very simple. But a lot of people don't know how to do that. And so I rearranged the camera different times. You could actually see me putting the plates on the rack. How not to nest the spoons so that they're like, oh, when they say, you know, don't nest the spoons, that's what that means. Or in so many recipes it'll say season to taste. And so what I will show is I'm sprinkling in the seasoning, then I will take a fork or a spoon and I'll taste it. And then I might add some more. Oh, that's what it means. Season to taste. It means season to my taste. Simple things like that.
- [25:43]
Sean Cannell
That's awesome. And so I want to encourage you. Broke down. It speaks to you. Being a master of this, it's a skill you've developed. But everything is figureoutable too. It could be overwhelming filming and thinking about all the clips. And then if you edit a video, I know I've been here lots of times I forgot to shoot a few clips and I'm like, oh, man. And those, those quote unquote, micro failures are the stepping stones to success. Yes, you just learn in the process. And this is going to be a staggering number for listeners. But did you know that you've uploaded 1,284 videos?
- [26:18]
Denise Jordan
No, I did not.
- [26:20]
Sean Cannell
That is, I mean, if you. That's been over about seven years, but that's, that's a ton of videos, which I think is an important number. It just speaks to, you know, you could expound on this, but you, you love doing this. It's something you enjoy. You get to express your creativity, you're having fun. There's. Doesn't probably mean it's not without stressor, stress or pressure, but you get to do something that's, you know, really cool. What do you think about in terms of the process of putting in the reps? Consistency year over year, building up your skills, especially from the mindset of hearing a number like that. It's like, man, a thousand videos. How could I compete with that? Well, we all got to start at zero. So speak to that process of how you got into this and kind of developed your content creation muscles and.
- [27:08]
Denise Jordan
Well, that's pretty much how I did that was being consistent, consistent, consistent. Video every day in April, video every day in August, jumping in on various challenges. Maybe there was a challenge for Mother's Day and, you know, honor your mother and everybody's doing different videos about that. It gives you in a way of just, okay, I've got to be creative. I got to make a video about this. What do I do? So you've got to create your concept and then once you've got your concept developed, then you have to figure out how you're going to shoot it. And then you need to edit it and how long or how short do you want it to be? And those are things you all you have to think about. And when you first get started, you might repeat that opening phrase or you might do something in the video several times that you end up cutting out half the video. But again, it's just a repetition that helps you become more comfortable with it. And when you are learning something new, it's like you're back to square one on whatever that new thing is, but you're bringing those old things along with it.
- [28:13]
Sean Cannell
Yeah, it seems like I did a little bit of math and it. If you. It's about 183 videos a year that you've posted. If we based it on eight years, then you know, you're almost posting like a video like every other day. And this would also speak. I mean, I wonder if that's also. Do you do YouTube shorts?
- [28:37]
Denise Jordan
I do, I do YouTube shorts and I do YouTube shorts because they're fun, because they're short. And you know, I do a lot of them for my laundry lab. But yeah, I do do YouTube shorts and I do YouTube shorts because I want to attract more subscribers. You know, it's a particular audience that I'm trying to get. So that younger demographics, those are the ones watching a lot of my shorts now my regular subscribers will watch them as well. But I really attract a lot of the younger homemakers with those, you know, my college students, my young men, my people who are just starting out and they need to know how to do something. Those are the ones watching my shorts.
- [29:18]
Sean Cannell
So I'm actually learning right now. When you go to the about page on someone's channel, which I did for you, shorts are not included in that number, but live streams are included. And you've also done some live streams. What have you done there for live streams?
- [29:31]
Denise Jordan
I have a bi weekly show that I do every other Wednesday and it is called Homemaking with Purpose. And I just present different information, interviews, tips and things like that related to homemaking. And as a matter of fact, me and another creator will collect, collaborate, and one week we're on her channel, the other week we're on my channel. And it's just a Lot of fun. Now live streams do make money, but the real monetization comes from long form video because, you know, shorts, they're fun, but you really don't make a lot of money with shorts. But what I do get with Shorts is more subscribers and also my know like and trust factor grows with Shorts as well as with my live streams. Because on the live streams if they have a question they can ask and either I can answer it right then and there or I can't. So I do the live streams to again to build community and they just get to know you better. And people come every week just to listen to, you know, whatever it is that you have to talk about that particular week. On the shorts they come. If I'm talking about how to watch a baseball cap, you know, I've done a couple videos on that. I get a lot of, you know, there's a lot of men that need to know how to wash their baseball caps or, or their partners want to figure out how to watch their baseball caps. So I can give information very quickly in that manner.
- [30:51]
Sean Cannell
Yes. So I am super inspired. And actually as I've done some math over here, I think you deserve the Think Media award for consistency. Because if we actually base it since 2017, assuming you started it in January, which maybe not even that early, but it roughly comes out until March 2025. When recording this, you've posted about 156 videos a year. That's three videos per week. This does not count shorts. It includes live streams though. And you've. Your bi weekly show is certainly helped with that level of consistency. And this is actually chatgpt talking, it says, which is very consistent and impressive over time. And so I have seen so many individuals that start, stop and of course I want listeners to hear. It's your race, your pace. You don't have to imitate what Denise is doing, what Think Media is doing, what anybody else is doing. You want to find out your own rhythm. But there is something to be said about the power of consistency and the compound effect of the lessons you learn of the views you get of the audience you build by doing this over time. Three videos a week for eight years. I want you to just really, I hope I don't know if you've reflected on this mo much, but I just want to, you know, acknowledge you and affirm your. It speaks to your character. It speaks to, I think, your, your vision, your resilience. And so it's just very impressive. And I think everybody listening to this could just be inspired to Be like, I could be a little bit more consistent and disciplined. Because this is. It's a monumental feat that you've achieved. And the results that you've gotten were not by accident. They are. They have happened because of your consistency.
- [32:37]
Denise Jordan
Thank you. I appreciate that.
- [32:38]
Sean Cannell
So, okay, we. We learned some lessons from what you learned as a nursing professor. How to present info, how to do research, learning how to use video, learning how to how you structure videos, edit clips in. And we've discovered that everything is figureoutable. If we go back a little bit to. You're starting YouTube in your 60s, what doubts did you have about starting YouTube at age 64?
- [33:04]
Denise Jordan
When I initially started YouTube, I started with a makeup channel. Makeup on aisle 64 was my channel, and I was excited about learning to use makeup for women of my age. So I didn't have a lot of doubts about that other than I had to learn about makeup because I didn't know a lot about all the different kinds. But when I pivoted to this and that with Denise and I started doing a lot of other things, I realized I was moving into an area of some of the things that I didn't know very much about. So I began to think, oh, you know, am I too old to be doing this? Because then I had to really learn a lot of new skill sets. So when I was doing a lot of those DIY videos, I didn't know sic em about DIY because I didn't do any diy. My husband, anything that required nails, paint, screws, my husband did all of that. I didn't do anything like that. But in the DIY videos, I had to do some of that. So I had doubts about my ability to be able to do that and make it look authentic on video. So there were. So there was that. And then as I began to talk about other things, I thought, well, gosh, you know, I'm not a young woman anymore. I'm definitely a woman of a certain age. They may not want to hear what I've got to say. I had doubts about that. And I think those are the challenges, I think, as an older content creator, is because whereas, you know, there's things you have to offer, you ask yourself, well, is there anyone out there who really wants to hear it?
- [34:41]
Sean Cannell
That, yeah, those are really. Am I too old? Can I learn these new skill sets? Will people want to hear what I have to say? Is there anyone out there that will listen? And I'm sure listeners can resonate with those, and it can feel impossible. Yet now you have 88,000 subscribers. On the other side of those doubts, how does that feel, the transition between starting with some of those doubts and where you are today?
- [35:09]
Denise Jordan
You know, it feels really, really good. Now I've got 88,000 subscribers, but I'm working to get my silver play button. I want to get that 100,000 subscribers. However, I have to remind myself, you know what, the number of YouTube creators who get to 5,000 subscribers in a five or ten year period, who get to 10,000, who even get to 50,000, the number of people that get to those milestones, it's not as great as one would think. And so I have to tell myself, you have really done something pretty darn good. And it's real easy to kind of negate things that you do it because you've done it. But it's like, okay, I did something pretty darn Good. I have 88,000 subscribers. I'm doing all right.
- [36:00]
Sean Cannell
Yeah, that's a great question. It's very, it's a huge milestone to get a thousand subscribers, to get 5,000 subscribers, to get 10,000 and then a hundred thousand when you get a silver play button is a wild feat. And I know we talked about this the other day in our coaching program that you're a part of where it's like, absolutely, you're going to get there too. You're at 88,000, you're going to get to 100,000. And sometimes we, we look at how far we have to go, but we forget how far we've come. 88,000 subscribers, it's like just astronomical. It's just like crazy to imagine, you know, the world we're living in. And just so inspiring to see what is possible with YouTube, which I do want to hear about. Monetization. Eventually you reach a milestone. Today's requirements are you need a thousand subscribers, 4,000 hours of watch time within the past 12 months. And it's like always a rolling like that, that 4,000 hours of watch time has to all be contained within a year's time. And then you get a chance to apply for the YouTube Partner Program and YouTube starts paying you for views. Do you remember when you got monetized and what that moment was like?
- [37:04]
Denise Jordan
I'm thinking I had been doing, having my channel probably about six to eight months. I, I think it's been a while, but I think it was about six to eight months. But when I got that first YouTube chat, it was like, wow. I was so excited that I was not only monetized and then I actually got a YouTube payment deposited into my bank account. You know, that was just really kind of cool because again, so many people strive for that goal and don't reach it. So I was really excited that I had made that first milestone in that regard.
- [37:37]
Sean Cannell
Did I hear you? Six to eight months?
- [37:39]
Denise Jordan
I think it was six to eight months. It could have been a year, but I really don't remember. But it didn't take more than a year to get that first to get monetized because I said I put up a lot of videos, especially in that first year. So I was building the watch time. So getting the 4000 hours of watch time really wasn't that difficult.
- [37:59]
Sean Cannell
Yeah, it's a great. Your consistency certainly helped. A year is very impressive. Six to eight months is even more impressive. But it also speaks to how possible this is. And I also, for those that want to learn more about this monetization aspect, there's actually in today's world, 2025 and beyond, there's at least six ways to monetize directly on YouTube and 14 plus ways to earn money with YouTube. And I just updated our free class if anybody's interested, that's at Think Masterclass. I'll link that up in the show notes. And it goes into a lot of things about how to get views, how to start, but specifically the monetization side. I am curious, when did that light bulb moment click for you that YouTube could be something you're actually successful out or that actually also provides money in retirement or things like that?
- [38:49]
Denise Jordan
Probably when I made my first 500 on YouTube because it was just like, oh, I made $500 this month. This is 500 extra dollars. Not $500 that I had to roll into the budget, but 500 extra dollars. You can do quite a bit with 500 extra dollars that you don't have to budget somewhere else. So it was like, man, there, there could be something, you know, magical here. You just have to keep pressing on with it. So I was really excited about that.
- [39:26]
Sean Cannell
So paint a picture for me. One, your financial situation, because you're doing YouTube, you don't, it's. You're not depending on it to pay your bills. You're starting it as a side thing. And so if somebody especially is thinking 60s, 70s, maybe they have pension, they've got, they maybe have some financial stability, they're looking for a crazy outlet. But also maybe they might have financial stability, but not much extra. So what has been your experience in terms of how you looked at YouTube? How long did it take to get to a place where you're earning 500 extra dollars. What kind of money did you invest in cameras or editing or also the expenses to kind of build a YouTube business? And what was your mindset going into this in terms of your family's financial situation and this being extra dollars and the kind of maybe lifestyle that this has helped expand your lifestyle or your ability to take care of other family members or however you guys, you know, invest the money?
- [40:25]
Denise Jordan
Well, like, like you said earlier, I don't use this money to, like, run our house. We don't use it for that. So I just use it for extra stuff. So when I needed to buy a new camera, you know, I bought the Canon M50, I think was the one you were talking about at the time. So I bought that. You know, I burned through two of those, and then I ended up buying another Canon something or another you guys had talked about. So I use it to buy equipment. And that's what's really helpful there when I, you know, helps pay for my Adobe Premiere software, you know, my Vidiq and different little things like that. So as I add new programs or different things like that, I find that the money is helpful for. For that.
- [41:10]
Sean Cannell
When did you earn the extra $500? Do you remember, like, a. Roughly what time when that you're like, whoa, like, this is some, you know, X. And you're saying it wasn't that that was beyond the expenses, that was beyond covering the YouTube bills, as small as they may be. It's. It's a YouTube business. Your camera software.
- [41:30]
Denise Jordan
When. When did I earn that? Probably after my Mac and cheese video hit. Okay, that video, I was like, whoa, what? And it kept growing and growing and growing. And it was close to Thanksgiving too. And so that's like my sweet spot. Close to the Thanksgiving and then the Christmas holiday. And not only did I think, not only did I get 500 extra, then it was like 750, and then it was a thousand. Then I'm like, whoa, it's pretty darn good. So those. That holiday time period is a great time for me because people are looking for my holiday meal videos in that regard.
- [42:12]
Sean Cannell
Yeah. So this was November 19, 2018. You uploaded a video, best macaroni and cheese recipe, Thanksgiving side dishes. That video went on to get 862,000 views, which, to your point, you know, if a video gets a million views with a $2 to $5 CPM, which is kind of low actually, but kind of average on YouTube, then that means a million views on YouTube will pay you anywhere from $2,000 to $5,000. And so that video earned you thousands of dollars, probably because your CPM was, you know, probably higher than that. And so that started 500 one month, 700 the next. Like, money's still coming in. And then like any other creator, we wish that every day we could post a video that gets 800,000 views. But sometimes you get a breakout video, and sometimes you're kind of back to just the consistency and the discipline. But then, I mean, the final question I kind of had about this area was maybe the mindset of you and your family in regards to what YouTube means to you. A chance to make extra money, a chance to express your creativity. What's kind of the mix of your motivation behind doing it? Do you feel like your time that you've invested in it has given you what you hoped?
- [43:27]
Denise Jordan
Oh, definitely. One of the things, One of the reasons why I do YouTube is because I have to have something to do. I can't just sit on the sofa and watch soap operas all day. I'm a person that likes to do things, and YouTube allows me that creativity. It allows me that output. And I can do it from home every day. I can find something to do with YouTube. And if I choose not to do anything today, I cannot do anything. So it really helps with that. It gives me a purpose, is what I should say. And my purpose is to be of service to homemakers, to help them learn how to make and keep a home. So YouTube allows me to do that. As far as my family, my husband is just glad I have something to do, because then I'm not bugging him all the time.
- [44:14]
Sean Cannell
Man, I love it, and it's so cool to hear about the results that have happened. Okay, so a couple things that I want to recap, and I also wrote down some steps if anybody wants to start a channel. You're in your 40s, 50s, 60s. I feel like step zero because I wrote down a few steps. And you can correct me here, Denise, on what you've learned, because step one's find your niche. But I think we should go first to step zero sometimes. Experiment, start before you're ready. Start. And you started with makeup. Then you went to this and that with Denise Jordan, and then you went to homemaking. So it's okay to evolve. Don't overthink things. At the start, that was definitely your journey, but eventually find your niche. And that was an earlier tip. You narrowed down from makeup from just general things down to homemaking, and it really resonated and helped you grow. Then step Two is create content that resonated. I want to go a little bit bigger, deeper into this. You've mentioned that certain videos have broke out, like your Mac and Cheese video. But even recently, you did a $30 SNAP challenge video, and it did incredibly well. What does SNAP stand for? What was the topic of this video, and what did you learn in that video? Breaking out, Sean.
- [45:33]
Denise Jordan
That one video made me $4,000. I could not believe it. I was like, what? And not only did it make me $4,000, it made it in, like, less than two months.
- [45:45]
Sean Cannell
Wow.
- [45:45]
Denise Jordan
My Mac and Cheese video grew. But here's the thing. Snap, first of all, stands for Supplemental Nutritional Assistance Program, or Food stamps is the common name for it. And the premise for that video was I had been talking to a friend who said her food stamps got cut to $30. And I said, oh, okay, well, then you should do this and this and this and this. And she's like, well, it's not that easy. And I said to myself, I'm just going to see. Well, I did see. And what I realized is that she was right. It was not as easy as I thought. I was quite smug when I decided I was going to do this, but I had a completely different idea once I finished it. But what I learned from that video is that, first of all, it could be polarizing. It was not. But there were some of the negative comments that did pop up, and that's when I really had to employ blocked words. But what I realized is that there were a lot of people out there who used these kind of benefits who needed to learn how to eat or purchase groceries differently. So that was one of the biggest things that I learned. The other thing that I learned was that. And, you know, not that I was being judgmental, but sometimes we can be a little judgy inadvertently. And I realized that some of the things that I had been thinking about how to use benefits or that kind of thing weren't necessarily as easy as I thought, and that maybe the preconceived ideas that I might have had were not necessarily so. So I made that video, and then I decided, okay, let me try another $30 video following up on that one. And it was close to Thanksgiving, and so I made another $30 challenge video by buying Thanksgiving dinner. Now, that was a real challenge to be able to buy Thanksgiving dinner for $30. But at this particular time, Kroger, Walmart, and Aldi, they were all kind of like, battling each other about, you know, the cheapest Thanksgiving D dinner. And I was able to do this at, at Aldi. But when you get it that low, you're using a lot of processed foods. You know, you're using box Mac and cheese, you're using a boxed dressing and that kind of thing. And I got a lot of negative comments about that. But financially, if that's where you are, that's where you are. So that was the other thing that I learned is that there's a lot of people that are, you know, low income homemaking or low income food budgets, that they buy a lot of boxed and processed foods because that's where they are. So one of the things that I learned that I could do is I can teach them how to begin to buy some things a little bit differently so that I can be of service to them in a different way.
- [48:38]
Sean Cannell
And so essentially, did you do. I love that. The idea. There's some juicy insights here. You listened and you heard a friend give you an idea of what you know, YouTube is being accessed by the world. And so if you create content that resonates, you can have a video that earns you $4,000 quite quick. And it's because you were listening. And then it was interesting, though, you had some preconceived notions because sometimes we think, okay, like the first idea is we're going to run out the video with a certain approach. But then you, you essentially became an experiment yourself. You did, you, you challenged yourself to spend $30 and then you realize, oh, wait a minute, it is tough. Is that how that happened? And then it shifted what the final video became.
- [49:23]
Denise Jordan
So I challenged myself to go to the grocery store with $30 to spend. Now, I didn't actually have a snap cart, but I, you know, in my mind, I had these $30. Yeah, I went on a grocery cart app, figured out what I want to buy. The end. I had already had my plan, figured out what I could buy there at the store, and then I actually purchased the food. Well, not knowing much about snap benefits, one of the things that I bought was a rotisserie chicken. Well, I cannot tell you how many comments I got from people saying you can't buy hot prepared foods on snap benefits. Didn't know that. But you can if they, like, put that rotisserie chicken in the deli because it's a day or two old and they mark it down from $8 to 4, 450. Well, then you can. But, you know, I bought the rotisserie chicken and I tried to figure out, how am I going to make this, this $30 last for a month on, you know, breakfast, lunch and dinner, where I realized real quick, there's not going to be any breakfasts. There may be some lunches and there'll be some dinners. Some of them, the food is going to be repeated, that kind of thing. And it's not going to be healthy and it's not going to be sustainable. Those were the lessons that I learned.
- [50:32]
Sean Cannell
Okay, so I want to summarize some things because there were some juicy insights from the types of videos you. And the big idea here is creating content that resonates. And so this happened because you were talking to a friend and you had an idea about a real pain point, a real challenge an individual was experiencing. Then you also had some preconceived ideas where they were saying, no, this is a big challenge. You're like, ah, it can't be that bad. But what you did was you put yourself into a challenge. You challenged yourself to go to the grocery store and try to see if you could spend $30 to create meals for a month. This is a great format for listeners. Anybody on your channel, what could you be the guinea pig of the experiment of challenge yourself to do? Give yourself some constraints and then turn that into content. This video for you earned $4,000 and it speaks to the power of a great idea. And then also I think broad appeal, like video topics that could resonate. Budget friendly content works in today's economy. There's gonna be more people that maybe resonate with this particular title. So there's a lot of powerful insights that we could apply to the next video we post on our channel or even creating better content as we start out. Well, we've covered a lot today. I do kind of want to land the plane. But some of these big sections, I think step zero is start before you're ready. There's something about starting. You're experimenting at first. Then step one is finding your niche. It's nice to know your niche at the start, but it's never, not necessarily that clean. You might experiment almost before you started and invest in your learning. Like you said, if you're 60 plus, you're learning new skills. It's almost like giving yourself months or even a couple years to study, to learn, to experiment. Then to narrow down your channel topic. Then step two, creating content that resonates. Then step three, starting to build a community, which you have done. And then to start monetize. Monetizing. I want to land the plane with this kind of idea of monetization strategies and then overcoming some mindsets that we haven't covered before. So I am curious. You've mentioned a few videos, Mac and Cheese video, the Snap Benefits video, they've earned you thousands of dollars. And so YouTube ad revenue itself, getting paid for views is one of the ways you earn money. But if you were to think about the different income streams you've done over the years, what are the ways you've earned money from your YouTube channel?
- [52:59]
Denise Jordan
Well, one of the other things that I did is I created an apron business called Apron Diva. And so that was something that came out of my YouTube channel because I would wear aprons on my videos and people would ask where I got them. So I thought, well, I might as well, you know, let them get them from me. So I created Apron Diva, my own business. That was another income stream for me. The other thing is I've had some brand deals and that's another income stream. And then affiliate links. I haven't done a lot with affiliate links, but because I would rather do the brand deal than the affiliate link. But I'm kind of rethinking some of that now. And now I'm working on creating my, you know, I've created a course and I've done the beta run through, but I'm going to run through it again in September so I'm going to roll it out again then in September and then I'm working on a digital product that is almost done. And then I'm also going to have a challenge, a laundry challenge that I'm going to do after I get the digital product done. And these are things that I'm working on now. And I will say, even though you didn't ask this, I wish I had done these things sooner. And even though you talked about it and you said to do these things and I listened to you say do it, I didn't hear you when you said it. Well, I hear you now. And I wish I had created my digital products so much sooner and created my course so much sooner. But one of the things that I did do that I learned I do not like was consulting. I did some one to one consulting and I thought, okay, I don't like this because it really requires too much time and it's very intense. So that one I did try but I decided I didn't care for that particular stream. But the other ones I just wish I had done sooner.
- [54:48]
Sean Cannell
And I want to clarify some things. This is, I mean you mentioned seven different ways of earning money and we don't have time to go into all of these. But what Is the difference between your course or what is your course, your digital product, and then a paid challenge? What, what's your course?
- [55:05]
Denise Jordan
My course is called Homemaking 201 Navigating youg Homemaking Journey.
- [55:09]
Sean Cannell
Okay. And that's a digital course. People can watch the videos.
- [55:13]
Denise Jordan
That's not a digital course. That's a. It's actually a live course. It's an eight week course and we get together for eight sessions. You know, once a week we go on live on Zoom and you know, I present a topic and then there's Q and A after that. It's very intense. So when I did it the first time, I thought, okay, I'm, I'm gonna wait a bit before I roll it out again because I wanted to tweak it and try to get it to a point where I don't have to invest so much of my time in it.
- [55:39]
Sean Cannell
But I gotcha. So on Zoom Live and then the digital product, what kind of digital product are you creating?
- [55:49]
Denise Jordan
I'm working on a stain removal guide. It's like how to remove stains using products you probably already have at home. So not for you getting the Tide bleach pen and that kind of thing, but how you can use vinegar or baking soda or things like that to remove stains because these are things you probably already have.
- [56:05]
Sean Cannell
So a PDF download, kind of initially.
- [56:09]
Denise Jordan
It'S going to be an ebook, but then once I get the second or third iteration, I plan to have a hard copy book actually printed so that I can actually have that, a nice little stack of them in my home. Just, you know, mail you when you order one.
- [56:24]
Sean Cannell
Amazing. And then, and then a paid challenge which is a couple day event that people can learn with you for like $27.
- [56:33]
Denise Jordan
Yes, I'm really excited about that. It's my called my in the Laundry Lab Challeng. I'm going to kick it off with a free master class and then there'll be three days of the paid challenge after that. Just at a $27, a low income price, a low barrier for income. And yes, there is enough to talk about laundry for three days.
- [56:56]
Sean Cannell
Yes, I love it. And this just speaks, I mean number one listeners, you might be thinking like, man, it's so overwhelming. It's like a lot of different things to do. But you've been building up these skill sets over the years and it also speaks to like how many different opportunities there are. There's just a lot of different ways to make money through your YouTube channel. And you know, as a reminder, we talked, I mentioned earlier, there's about six ways to make money on YouTube. If you're live streaming, people can do such things as super chat, where it's kind of like giving you a tip while you're live. Of course, YouTube ad revenue itself. But then there's ways to make money with YouTube. And so whether that's brand deals or creating your own business like Apron Diva, or creating a course or digital product or a paid challenge, you're using YouTube to bring awareness to these other products, services, individual items you could sell, events you could sell and serve people at the same time. So it's really inspiring to hear your journey. I'm curious, have you been doing all of this by yourself for all these years?
- [57:54]
Denise Jordan
Yeah, I do it all by myself. I, I don't have an editor. I do have, my sister helps me as an, from time to time she'll help me with like if I need to change my YouTube banner or something like that, she'll help with those graphics. But for the most part I do everything myself. So now when I did my course and I had to have graphics that I would have for the course ready for the students each week, she would put those kinds of things together. But I got to create the content, lay it out and then send it to her so she knows what I want. So pretty much I'm a one woman shop.
- [58:26]
Sean Cannell
So you would have a choice of course to determine how much or how little you want to work. Work if you want to take a day off. But if you guessed how many hours a week you've put into this YouTube mission really business. But the, you know the content as well as the things that orbit around it, especially for the description you just made. You launched aprendiva.com that's very ambitious, more than some people. If you don't want to do that, you don't have to do that. You get to kind of choose your own adventure and choose your own path on YouTube. But for you, if you averaged it out, how many, how many hours a week are you working on all of this stuff combined? If you just kind of approximated it.
- [59:00]
Denise Jordan
I would guess maybe 30 hours a week, give or take, Sometimes more dependent upon what's, what's happening.
- [59:06]
Sean Cannell
And would you say that if you were to cut that in half? Like if you're giving somebody advice and to say, well, you don't have to do 30, but you probably, you can't do one like you, you need to invest some time. What do you think the range is? If somebody was saying, hey, you know, I'm in my 60s, 70s, I want to start. How much time should I block to make significant progress at this?
- [59:27]
Denise Jordan
I think you could probably block 10 to 15 hours a week initially because you, you know, you got to get the idea, script it, have it ready and then once you have the idea, you have to actually film it. Now talking head videos require so much research, but you're going to be able to sit there and then get them filmed. But if you're moving around like I'm in the kitchen, if I'm moving around doing something or I'm cleaning something, something, those videos take more time than a talking head video. So it's difficult for me to bat shoot because I'm moving around. But if you plan 10 to, I'd say 10 to 15 weeks to kind of get it all, 10 to 15 hours to try to get it done. And then you're going to need to do some editing somewhat, especially in the beginning. Now there is this trend right now to do less editing and you know, that's another, a whole other mindset. You can try to do that, but there will require something. So I would say 10 to 15 hours a week initially.
- [60:26]
Sean Cannell
Okay. And then would you also include that time for study? Like how much time have you in the past watched YouTube? We have an online course you've been a part of called Video Ranking Academy. How much did you watch that per week? Today you're a part of Video Ranking Academy Elite, which is just more hands on group coaching with a community of creators. So we'll jump on zoom and different things like that. If you kind of average that out. How much time have you invested in your learning and education roughly per week?
- [60:56]
Denise Jordan
Oh, wow. I'd say at least five hours a week. Because if I'm, let's say I'm in VRA and I'm going through a module, I might complete that whole module in one sitting and I might even do a couple of modules. Just depends upon what my educational needs are at that particular time. But I would say no less than five hours a week when first learning. And it could be a little bit more, give or take. Just depends upon what your capacity is. Because one of the things that as you do get older, you don't have the same capacity to, to shift context switch. So sometimes you just have to focus more on one thing and get that thing accomplished or under your belt and then move on to something else.
- [61:42]
Sean Cannell
That's great advice and a great advice mindset to have. It's like we're going back to school. That's the it seems like to be the mindset you have, like, I'm going to YouTube school, you know, with Think Media, and I'm going to lock in. Is that sort of been your mindset?
- [61:53]
Denise Jordan
Well, it has been. And my husband's like, how much more is there for you to learn? Because, you know, I'll be sitting in here and he'll hear you talking. But yeah.
- [62:03]
Sean Cannell
And have you found sometimes too people might be like, well, what? How much more is there for you to learn? But then it also is maybe the power of repetition and the power of the environment. Because I know for me personally, sometimes I need to hear things a hundred times. I mean, I think it was Jim Rohner, Zig Ziglar, that said repetition is the father of learning and the mother of mastery. And you even mentioned you're like, I wish I would have started sooner in some of these other ways of making money. Because even YouTube is much bigger than YouTube. Eventually it's, well, how do you do a paid challenge? Or how do you create a digital product? Or how do you package what you know into a course and then how do you market and sell that course? So there's also. The rabbit hole goes pretty deep. But for you, have you found that maybe also being a part of our community or even the repetition of information has helped keep you on track, keep you focused?
- [62:53]
Denise Jordan
Oh, definitely. I think being a part of the community, people that are actually walking through the fire with you, they know what it is you're going through. So you can ask them a question and they can give you a reasonable answer based on information and not just based on their opinion. Also, when you're in a community of people, you see their successes, you see their challenges, and it's an inspiration to you to keep pressing on so strong.
- [63:20]
Sean Cannell
Okay, well, I have a final question for you, and then I do want to make sure we shout out all of your links and whatnot in the description for anyone that wants to study your channel, which I highly recommend, because success leaves clues. So you can go look at some of the case studies that we've talked about today, some of the videos, watch some of Denise's videos, But I also do want to give you a heads up if you want to learn more about any of the programs that Denise has been a part of. Vrapodcast.com is the online course that we have available, and we'll link that in the show notes. And then if you also are interested, you can go to viralvideocoach.com that is a page that allows you to apply and get in touch and even jump on the phone with somebody. On our team, Denise is a part of what's called VRA Elite, which is a group coaching environment that's like, you know, powerful to have a community around you. So rather than just going at kind of a self paced online course, if you could see the power and essentially having a community, having some of our think media coaches in your corner, we only work with people that it's a good fit for. And so if you are interested in applying for that or learning more about that, you could go to viralvideocoach.com so you can move faster and worry less when you have a personal YouTube coach helping you along the way. And all of that will be in the show notes. Denise, I also want to ask, you know, we've mentioned it, but I'm going to link it up in the show notes. If people want to follow you, check out what you're doing so they can study your channels, where can they find you?
- [64:45]
Denise Jordan
They can find me on YouTube at Homemaking with Denise.
- [64:49]
Sean Cannell
And what would you say? Advice. Two last questions. What advice do you have for those that are maybe feeling frustrated or experiencing periods of slow growth if they've already started their YouTube channel?
- [65:02]
Denise Jordan
You know, I'd have to say you just have to keep at it, run your own race, just keep at it and keep doing the things that you need to do to make progress. But it might also be necessary to go back and review. What are some of the steps that you're supposed to do that maybe you've stopped doing? Like maybe you got too comfortable working and thinking, oh, I don't need to review these notes. And then you think, oh, I'm not doing this well, I'm not doing this well. I'm not doing that. So sometimes you might just need to retreat and then review and apply some of those early lessons that maybe you kind of dropped off.
- [65:39]
Sean Cannell
That is so powerful. One of my favorite quotes is from the basketball player Michael Jordan who said, master the fundamentals and everything else you do will rise. And a lot of times I know, even me, I can forget the fundamentals and I'd be frustrated with my results. But it's like, are you doing the things you did at first? Are you just, are you, are you really mastering the basics? We need those advanced tactics and those shiny objects. But sometimes getting back to those basics, that's so powerful. Final question. If someone you're talking to a friend, you're talking to somebody that is asking you from the heart, hey, I'm over 60, but I'm on the fence about starting a YouTube channel and I'm excited. But I also just listen to this conversation and I'm kind of overwhelmed because I just listened to your eight years of experience and there's so many details. What advice would you share with me as far as starting YouTube in my 60s and my 70s?
- [66:33]
Denise Jordan
Just start, I would say. Just start. Don't keep putting it off. Just start. And that shoot maybe 10 videos and upload them to your channel. And are they going to be great videos? No. But just go ahead and get them out there. Just start. Because the longer you wait to start, the harder it gets. And you certainly don't get any younger by waiting.
- [67:01]
Sean Cannell
Denise, so grateful for you. Thank you for all of the value you added today. Think Media Podcast thanks for listening. And if you got value today, can you like rate, share or review? Just depends. If you're on YouTube, you can leave a comment. If you're on Spotify or Apple, maybe leave a review or click the 5 stars on Spotify if you got value. My name is Sean Cannell, your guide to building a profitable YouTube channel, and I can't wait to connect with you in a future episode of the Think Media Podcast.