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Sean Cannell
I'm excited to announce our YouTube 1K Challenge, a free five day event that will give you the exact blueprint to start and grow your YouTube channel in 2025. Whether you're an entrepreneur, business owner, or somebody ready to grow their personal brand, this challenge is your roadmap to success. To register, just go to tube1k challenge. Com. We're going to be doing one training session a day for five days, and you're going to learn how to get your first 1,000 subscribers and start earning real income. You insider strategies that make viewers want to click on your videos and keep watching multiple different ways to earn money from your YouTube channel, even if you have a small audience. And how to build an authentic personal brand that truly connects with people. But it gets even better. We are giving away prizes every single day of the challenge. You could win professional microphones, lighting kits, and premium content creation software. And during this challenge, you're getting access to the exact training that we offer in our $4,000 coaching program. But you're getting it completely for free. And you can start with just your smartphone. So if you're Ready to turn 2025 into your YouTube breakthrough year, go to tube1kchallenge.com to register. That's tube1kchallenge.com or click the link in the show notes or YouTube description to register for our upcoming challenge. Our guest today started with YouTube videos, just getting one to two views while her competitors were pulling 10,000 views on the Journey, she almost quit twice. And now she's a top 10 guitar instructor with over 500,000 subscribers. And in this episode, she's going to be breaking down the journey, the ups and downs and the tactics along the way so that you can get more views and subscribers, whether you're just starting on YouTube or whether you want to scale your existing channel now. Lauren Bateman, at the age of 27, took a leap of faith, leaving behind her stable career in cancer research to pursue her passion for music. And In March of 2017, she uploaded her first guitar tutorial to YouTube and was met with just a single view, as in one. That's right, one view. And since that time, she's learned a lot of lessons on the Journey and Now has over 530, 35,000 subscribers, but has also built a multi million dollar earning business around her YouTube channel. So I'm excited to learn from her story today and I want to dive right into kind of the lightning round and then we'll unpack your story as we go along. Lauren. But talk about the early days. You Started with no strategy, but you knew you were helping people when you were even just getting 200 to 300 views, where. What was your mindset when views were low when you were starting out?
Lauren Bateman
Yeah, it was frustrating, and I'm sure a lot of people can relate to that. You know, you're doing a lot of work. You're editing, you're filming, you know, you're uploading, you know, you're creating the thumbnails, the titles. You're doing all the work under the sun. You're like, nobody's watching these videos. Like, nobody's watching. And that was frustrating for me to be like, man. Cause I knew. I knew where I wanted things to be, and they just weren't quite getting there fast enough for me. And I think a lot of people can relate to that part of the YouTube journey. It never seems to take off as fast as we want it to, but kind of the thing that. That refocused me was just understanding, you know, I was running a music school at the time, and we service, you know, two, 300 clients, and I'm like, hey, with a single video, I'm touching just as many people kind of all around the world, versus, you know, me just being able to touch people locally in my community.
Sean Cannell
It's a powerful mindset. And you have had viral videos by definition, but one of them took 2.5 years to gain traction. So kind of what I heard with, you know, your opening answer and for anybody that wants to start a YouTube channel, is like, this idea that it's going to take grit, patience. You're going to have to be. You have endurance at the start, speak to that journey. Like, what. What video was that? Or maybe it's videos plural, that. That took time to even take off.
Lauren Bateman
Yeah, I mean, the first one, it was one of those original videos that I uploaded that probably got like two or three views when I first uploaded it. I uploaded it in June of 2017, so very, very early on in my YouTube career. And it just kind of sat there, not really doing anything. It was a video that just taught people, like, four simple chords that you should know to play thousands of songs. And that it was a great title. Like, that's what it really did have a good title. And I think that's what. What helped it finally, you know, get some traction over the years. And. And I just noticed one day, you know, I had a course and I. I noticed I was getting sales, like, almost one every day. You. You know, I get an email like, once a week. Hey, you sold a Course. And I was like, yay. But I noticed that was happening a lot more frequently. And I said, gee, I wonder, I wonder what's happened. Did, like, something take off on my website? And I went over my website and I saw this huge spike in traffic, but I couldn't figure out where it was coming from. And I'm like, let me just go over to my YouTube channel. And this video, within a matter of like two or three weeks, went from getting like 10 views to 20 views to 100 views to over like 3,000 views a day. It was like just, it just took off out of nowhere. And it was a video that I record. So this was like October of 2019. So like two and a half years almost later, this video just, just took off. And it really helped to, to catapult my channel. But it also made me start taking YouTube a little bit more seriously.
Sean Cannell
We talk about all the time in our program vra. As you know, you're one video away. And the hard thing is it might not be. It's. It's probably not your first video. It might be an early video in your case. But also the patience it took. Like a lot of people, you, they don't have a two, two and a half year mindset when it comes to YouTube, but I think it's the mindset you, you need because success might come more quickly. But like most things in life, success is built by consistent discipline and patience over time. And I love that example because it, it broke out later while you continue to post videos and then you doubled down from there. All right, now I want to hear about your content creation process, like what it actually takes to, to make videos. Pract can learn. And I want to get into today because you've gotten more sophisticated. You've learned a lot of lessons. But take us back all the way to where you started first. And so years ago, you started uploading videos. What were you filming on? Now these are guitar tutorials. And so did you have any fancy mic or how did this start out?
Lauren Bateman
Yeah, so it literally started out with a phone. And I, I did have a lapel mic that was like the one piece of equipment I had was I just had a lapel mic that I could connect into my phone and that was it. Like, I had the overhead lighting. I didn't even have a studio. So what I used to do is I would pack up all my equipment. You know, I pack up, you know, my guitar, my stands, all my stuff, I bring them over to my music studio. And my, I, you know, my Little tripod that held my phone, and I would go film at my studio before it opened, before people were teaching lessons, and then I take all my stuff back home. So for me, from the very beginning, batch recording was very, very important because I didn't want to have to keep lugging all this equipment back and forth between my music studio and my house. So, you know, I learned about batch recording very early because, you know, I could record, you know, four, five, six videos in a single sitting, and then I could take everything back home, and then I could sit down at my computer, I could edit everything, and then I could upload stuff to YouTube. So that's kind of been a process that has stuck with me. I don't do the editing on my videos anymore, but I still try to batch record as much as possible.
Sean Cannell
Okay, so what year was this when you first got started with your phone?
Lauren Bateman
2017.
Sean Cannell
Yeah, so in 2017, you start with just your phone and a lapel mic, and then what's your life like at the time? What. What are your responsibilities?
Lauren Bateman
Yeah, so at the time, I was running two brick and mortar music schools. So I was managing basically a music school business that I owned. I was hiring employees. I was still teaching at the time, was doing it a little bit part time, but I was still teaching three days a week. I was going to the schools. You know, I had my. My personal life responsibilities as well. You know, I do have some real estate that I manage, so I. I try to keep myself very busy, but it's not like I was just sitting at home all day with all the time in the world to be able to record YouTube videos.
Sean Cannell
Totally understand. Okay, so you. You're running, you're busy, and you start YouTube, and so you batch record some videos on your phone, and then where do you go to edit? You're offloading it to what computer and what software?
Lauren Bateman
Yep. So I don't. I don't even know what software. I think I bought, like, some cheap software for like, $90. I think it was Pinnacle Pro is what I was editing on. So I. I'm a PC person. I'm sorry, I'm just not an Apple person. So I'm PC, and I would come home and I would, you know, I would just basically transfer it, plug my phone into my computer, and I transfer the files from my phone over to my computer. And a lot of my early stuff, because I'm not a video editor, you know, so if I would sit down and record and say the minute was, you know, when I would record it would be 15 minutes. By the time I uploaded it to YouTube, it'd be like 14 minutes and 48 seconds. Like, I would literally just trim the front and the end of the video and I would upload the video. Like mistakes and all. If I misspoke, like, I didn't, I didn't go in and edit because I was like, I don't have the time to go in and make everything perfect. Which is, which is a blessing and a curse because I think people got to see these moments of me being very human, being like, I'm sorry I messed up, let me do that again. You know, So I left those moments in there instead of trying to make everything perfect because again, like I said, I didn't have a lot of time. So I was like, I'm just going to cut the end, cut the beginning and I'm just going to upload whatever's left onto YouTube.
Sean Cannell
I gotcha. And so I love this because you started with just your phone. You started simple, you started busy. I mean, one of the biggest excuses we all have, right, is like, I don't have time for YouTube. Well, you didn't really have time for YouTube, but you found time, you made time, you, you batch produced, which means you shot many videos kind of all in at once. How many would you sit down and record and how long were they?
Lauren Bateman
So I would probably do, like I said, anywhere from four to six videos and they could range anywhere from, you know, six min to. Some of them were 15 minutes. So, you know, if I were sitting down, you know, could have been like a couple hours for me to do, do my setup. You know, I would check all the material before I left because sometimes we know you have technical issues. And I'd record a video and the mic wasn't working and so I'd have to go back and record the video again. So. So it was always a process. But yeah, I would say I would sit down, you know, for, for a couple of hours at a time and I would just try and do as many videos as I could.
Sean Cannell
And then how long did it take for growth to kick in? Like, do you remember when you hit a thousand, when you first got monetized?
Lauren Bateman
Yeah, I hit a thousand subscribers in my second year. I don't remember exactly when, but I remember when I got monetized because it was just before that video went viral. It was August of 2019. So again, almost, you know, a little over two years for me to actually get monetized on YouTube.
Sean Cannell
And did that video trigger monetization?
Lauren Bateman
No. No, I was monetized before, so I had enough kind of content in the pipeline to. To get enough watch time and get my subscribers. And then that video rode me into monetization afterwards. You know, when I first got monetized, I was like, oh, I made five cents, you know, because it starts out very small. But when that video took out, I was like, oh, now I'm making, like, I'm making a few hundred dollars a month on advertising. I'm like, this is fun.
Sean Cannell
That's so cool. And so this kind of what I love about this story, though, is it's a great mindset for anybody that's thinking about starting YouTube. And again, there's all. We hear these examples of, like, extraordinary results and somebody, like, gets monetized in 10 days and, you know, they have breakout results. And it happens. And of course, depending on the niche, depending on the skill sets you come into it with, depending on a little bit of luck, a little bit of timing. But I love your story because it's similar to so many of the people in our community too. It's like just a slow and steady consistency. Two years, a thousand subs. But also a breakout moment where your life can change at any time. You could go from making $5 a month to making hundreds a month and then continue to stack the momentum. So when did you start to upgrade your content? Like, I mean, today you have fancier editing, nicer camera, you know, more intentional setup. What was a pivot for you where you started to just double down on improving your videos?
Lauren Bateman
Yeah, I think it was like, after that video kind of took off, it made me. It made me look at YouTube a little bit more seriously. So I was like, okay, might be time for me to start upgrading some stuff. So the first thing I did was I upgraded my camera to. To get better quality, better quality footage. And I continued editing my videos well into 2020. And finally I worked with a business coach. And he's like, what are you doing? Why are you wasting your time editing videos? And at the time I was like, well, I kind of like doing it. And now I realize I don't like doing it. And my editor does it so much better than I could ever do it, because that's what he does. He edits. So he was like, you're hiring a va. And he's like, you know, that was part of. He's like, you're going to hire a va. You're not. We're not going to talk again until you have a VA who is editing your videos for You. So that happened sometime in 2020. And then eventually, you know, a year later, I kind of got the wireless microphone. Then I added a second camera so that I can have a wide angle and then a close up on my guitar. So we've been improving it over the years, you know, getting some nice, nicer lighting for the studio, some better lenses on the cameras because the room I was filming in was so dark. I needed so much lighting with. With like just the generic lens that was come. Came with the camera. So I invested in some better lenses and. And now we have the studio that we have now.
Sean Cannell
Man, such a cool story. And speaks to just upgrading as you go, reinvesting in yourself as you go. And we can all benefit from the business coach you hired, which once you. That's. I think it's one of the biggest mistakes. It's one of the hardest things to do is to let go of editing or to let go of certain tasks or to hire. It could be very overwhelming. But your business coach saying, hey, why are you editing your videos? Especially if it's not something you love and you liked it. You know, I did too. It's. That's my background, literally. I was a video editor for over a decade and still have the skills, but nowhere near the latest AI DaVinci Resolve tools that Nathan's been teaching about on Think Media and all kinds of stuff like that. There's something about going through the different seasons of building a business and being a content creator. I'm curious, when. When did you join Video Ranking Academy and why?
Lauren Bateman
I feel like that was. I think it was like March or April of 2020. So it was shortly after that video took off. And the reason I joined was because I was like, there's a reason this happened. And because of my science background, I like to know why things work the way they do. So I was like, I need to find or I just need to understand this platform. Like, if I'm going to take this seriously, I need to know how things work better. And that was when, you know, I joined VRA and I watched all the videos and I was like, I learned about, you know, what analytics and what tools to look at, how to do AB tests on things. And I was like, okay, this is great. And especially like the search engine optimization stuff, because I was, I was. I'm a big SEO nerd. I used to build websites all around search engine. So when I found out that YouTube was a search engine that like, that blew my mind. And I really went deep on like the keyword research and all of that stuff. So that was really exciting for me to learn in vra.
Sean Cannell
Yeah. And it's been so encouraging to have you as part of our community. I know you've inspired a lot of individuals. I also want to encourage podcast listeners. A couple times a year we do a special on vra and when this episode's coming out, that is happening right now because we do these challenges that happen from time to time. So if you want to actually learn a little bit more about it. The actually program has continued to change. We've been re recording it adding new things as YouTube continues to evolve. And if you go to vrapodcast.com or just check out the link in the show notes, you can learn about a limited time special offer that we have on our YouTube course called Video Ranking Academy. I want you to talk a little bit more about the light bulb moment of SEO and that stands for Search Engine optimization. You mentioned it's one of our most, it's literally in the name Video Ranking Academy. But explain it like if you were to go to dinner with friends, they, they might not know what you mean. If you were like, yeah, I rank videos or I have, I've posted videos, you know, years ago, they're still getting views today. How would you try to explain simply the power of search traffic ranked videos to somebody who has, like they're brand new to this stuff.
Lauren Bateman
Yeah, I, I always explain it to people. I'm like, think of how you use a search engine, even, even like Google, you know, or what do you do? Like how do I fix my, my leaky faucet? Or you know, what's the best way to Z? And basically what search engine optimization is, is increasing the chances that you are the answer to that question. That's probably the simplest way to explain what it is. It's a little more complicated than that. But just increasing the chances that you will provide the answer to someone's question.
Sean Cannell
I love that. And you know what's actually kind of fascinating is there is a new term that is going around in 2025 which is SEO search everywhere optimization. And because of AI, one of the things I've noticed is while I'm giving queries to ChatGPT, which is a question that one of the responses that AIs will give is YouTube videos, which is wild because you're thinking about you could have a ranked video, meaning it's showing up, increasing the chances your video, your content will show up in ChatGPT on Google when people are searching, which happens to your Videos all the time because Google owns YouTube and when people are looking for certain guitar related topics, you don't just get views from YouTube, you also get views from Google and even other search engines because of the power of SEO. Now there's also of course, many different ways to get views on YouTube and some is not search based, some is because it's more kind of more viral based, more curiosity based. And that's a holistic perspective. But yeah, there's nothing more powerful than getting views wise news views 24,7 on older videos that you, you know, did the work on previously. So that's really cool to hear about your results when it comes to that. Speak a little bit to how Your approach to YouTube has changed since you first started in 2017. Like, how are you different now? What are you thinking about different now? What do you think is maybe like an old mindset you have and now it's a new year and you're kind of reinventing yourself and thinking about your new approach or new videos that are coming out for you.
Lauren Bateman
Yeah. So, you know, in the first few years, it's, it's a very novel thing because, you know, sometimes you're uploading a video and it's the first iteration of a video that you're doing. You know, the first time I teach someone a strumming pattern or how to play a chord on the guitar. So like, you know, for the first two or three years you're putting a lot of this content into the YouTube machine and it's very new, but eventually you get data. And so as I grew as a YouTuber, I started making better decisions based on the data that I was getting in YouTube. And you know, YouTube, that studio, there's, there's a lot of great information in there. YouTube will tell you when a video is doing good, it'll tell you when a video is doing bad. It'll tell you why too. Sometimes it'll give you prompts. So I started paying attention to which videos were doing better and which ones weren't doing as well. And I started, you know, hypothesizing why. But I'm like, okay, if this topic is doing well, I should record more videos on this topic. Or if I had a video that was doing well, but now it's kind of faded in, you know, the, the ranking of YouTube and maybe YouTube's not suggesting this video as much anymore. Maybe I should remake that video. So I'm finding as I get older as a YouTuber, it's not so much about reinventing the wheel it's more about reinventing the things that already work. So not being afraid to go back to an old piece of content that you recorded three or four years ago and reinventing it for today's viewer. You know, obviously I got the better studio, the better equipment. Maybe I have some different updated thoughts and opinions on this same thing. So it's kind of updating the stuff that you're finding is already working on your channel because if it worked once before, chances are it will probably work again.
Sean Cannell
Now. I want to talk about imposter syndrome, fear, hesitation, and some of the mindsets that keep creators stuck in just a second. But before we get there, there's a couple of videos over the last year. One was Tennessee Whiskey Guitar Lessened. Another one was a Fleetwood Mac step by step guitar lesson for Landslide. And both these videos, I mean, they got 403,000 views, 550,000 views in your specific niche. And for everybody listening, you know, we could think about these principles. It's fascinating things. Known artists. Fleetwood Mac is a known artist. You know, ways to jump off. Maybe it's searchable. Why do you think these videos did so well though?
Lauren Bateman
I think a part of it, I bet if we go into the analytics, I could probably say it's probably search. Usually songs for me don't typically do very well. One I can specifically point to which is. Which is simple man, which is a video that came out very close to Tennessee Whiskey in the search. That video has over a million views now. And I just looked at it the other day, 50% of those views are still coming from search like YouTube search. So I do think there is a huge component of search Google. I think that Tennessee Whiskey video got listed on Google for people searching how to play Tennessee Whiskey on guitar. So part of it is, you know, it was in the wheelhouse of my demographic. These are. These are songs that my audience want to know and want to learn. I did that Landslide video years ago and it didn't do half as well as the new version is. So that is an example of redoing an old lesson. And I did it better. And the second time around I titled it a little bit better too. So I. I think the title helped get some clicks. But on a lot of these song lessons, I really do think it's the search that's helping the reach on these videos.
Sean Cannell
There's a lot of nuggets in there that is a good case study of what you gave it a shot to do. This Landslide by Fleetwick Mac video before it didn't Pop off at that time. But since that time, you gave it another shot. New studio, you've learned better skills not being afraid to give a certain video topic another shot. And as you improve the titles, thumbnails. These are some major outliers. I mean, 32x and 29x ranking in Google, Very fascinating as well. And I love what you said, understanding your demographic, you know, what would you say for people that say, oh, YouTube's too crowded, even in your space? I mean, are you the only guitar teacher on YouTube?
Lauren Bateman
Yeah. No, it's. It's like a David and Goliath battle.
Sean Cannell
Yeah.
Lauren Bateman
When I started there, there were already tons of guitar teachers that had millions of subscrib. And like you said in the beginning, they were. They'd release a video and they'd get 10,000, 20,000 views. And here I am releasing my video and I'm getting one. So. So that felt really good in the beginning.
Sean Cannell
So speak to that then, because I know listeners right now are maybe feeling that, I mean, even more. There's more creators today than there ever has been. What would your mindset be for the person that's like, well, come on. I mean, like, if I would have started back when you started and there was competition then, is it too late? Is it too saturated now? Or what angle or approach or mindset would be needed if I'm starting a new channel today?
Lauren Bateman
Yeah, I don't. I don't think it's too late. And I think, you know, the biggest thing that I did from the beginning that was a benefit was that I knew exactly who my audience was that I was serving. From the beginning, I knew I wanted to help older adults over the age of 50, because when I was teaching in my studio, those were the students that I absolutely loved working with. And I'm like, all right, these are the people I want to teach also, because they have the time and a lot of them have the money to spend on guitars and equipment and potentially courses down the road. So I'm like, I'm going to. I'm going to target this demographic. So that's where these songs that I tend to do, they're. They're older songs. And you can see now. My, my. The sun just came out. It's been cloudy here all day. And the sun just came out and changed the lighting. See, even when you're professional, you sometimes cannot adjust for every. For every possibility. But, you know, that was my biggest thing, was going specific on an audience and knowing that the content that I was creating and putting out was for a very, very specific person. And when I would talk to the camera, which is very awkward the first time, if you've never talked to a camera before, talking to this camera as if they were that person in my studio and teaching them as best I could as if they were in my studio with me.
Sean Cannell
A lot of, a lot of powerful insights there. And that you, I think you just described the way forward for YouTube success in today's landscape, you're finding it's not as simple to say you find a niche. You're actually starting with who. There's a famous book called Start with why by Simon Sinek. But I've heard people like my friend Rory Vaden challenge that you don't start with why. It's nice to have purpose. It's nice to start with, you know, your big mission. But actually the very first thing you should start with is actually who. You start with who, number one. There's a reason why in Video Ranking Academy, the first R is reverse engineer. And we spend actually by what most people might think is a crazy amount of time there. In fact, we have a whole spin off program called Niche Finder that's included with VRA about your who. It's about your positioning, it's about getting that super clear because in doing so. And your who was not accidental, you had experience with it, but all the way down to how it tied into your eventual business model. Like this. Very powerful and insightful to be thinking about because then it also speaks. You don't need a gigantic audience. What's fascinating to me in part two of our conversation, I want to learn your knowledge about online courses, but you've literally built a multimillion dollar business that's crazy on itself. But what I like to encourage listeners is like, we're not out here making any financial claims or promises like you're going to be a YouTube millionaire, but we are out here saying it's still practical today to generate 10, 20, $30,000 a year from your YouTube channel on the side. If you start getting the principles that we're talking about in this conversation in place. It's super cool. And your discipline, commitment, your niche, your mastery, your execution, like Lauren, it could very well lead to a seven figure million multi million dollar business. But I think people underestimate the chance of earning a couple extra thousand dollars a month. But you got to get that who right. And you thought, okay, people over 50 who happily pay you. You're their guide to like, thank you so much. You're gonna help me with the Gear. You're gonna help me learn. I want to invest in your course. You're gonna give me all the steps in the right order. And it's been an incredible thing that you've done. Any thoughts on that in terms of the lessons you've learned?
Lauren Bateman
Yeah, I think it's, I think it's also important going back to like imposter syndrome and trying to break through and understanding that nobody's you and nobody has your exact experiences. I don't have a degree in music, I don't have a degree in education. I basically self taught myself how to play guitar because I want to have fun with the guitar. And that's my teaching approach. My teaching approach is very different than someone who went to university. So understand, just because there's a number of people out there already who may be maybe doing something, understand that you have a unique message that someone needs to hear. And I think that's the most important part again, about, about trying to stick out. And then, you know, you can package all this expertise, all this stuff into, into a course or, or something, you know, because the hardest thing for me being a music, I was always selling my time for money. One on one, time for money, one on one, time for money. Well, now I can teach many people and I don't have to be in the room with them because I've packaged everything into a course and I can tell them, hey, if you really like me as an instructor, I have a course, go, go sign up and buy my stuff. And because they've watched my YouTube videos, they know me, they like me. And people buy from people they like. So that's the power of YouTube, especially if you're creating a business is that basically every video you have is a pitch for your product and services and for you as a brand. So that's important to know.
Sean Cannell
Very inspiring. And I want to encourage listeners. Make sure you're subscribed because in part two of my conversation with Lauren, we're going to be going deep on online courses. How to package what you know, how to teach something and earn money from what you teach. And the technical stuff like how she originally built it and how she hosts it today and how, how she does all the stuff that could be overwhelming. So I'm excited to get to that. And then in just a moment, Lauren, I am curious. Your first couple pieces of advice for someone that is like, okay, I'm ready to start or recommit to my YouTube channel. What should I do in the next week and in the next month? Be thinking about that as we land the plane. But a couple logistics things for the podcast if you've been getting value out of today's episode, like rate, share, review wherever you watch or listen, and vra podcast.com if you want to take advantage of the limited time, special pricing and bonuses that we have with our YouTube course called Video Ranking Academy. The link will be in the show notes. We've done some really cool new updates and we do have an exclusive offer offer happening right now with some extra bonuses that we don't typically offer. And we only do it during this kind of challenge season that only happens a couple times a year at think media. So VRA podcast.com is the URL or click the link in the show notes and then Lauren, before that, final question. If people want to follow you, connect with you, anything you want to shout out, do that right now before you share with us your tactical tips for the next week and 30 days on our YouTube channels.
Lauren Bateman
Yeah, if you want to go follow me over on Instagram, it's the Lauren Bateman. I'm very active over there, so go on over, give me a follow, shoot me a dm and I'll definitely get back to you. And in terms of those, you know, those tips for people moving forward, the biggest one, you know, if you don't know who your audience is, you don't know who your niche is, go, go get the niche finder course, figure that out. Because the next step then would be to create a schedule and start getting consistent about your content, because that's really when my YouTube channel started to get the most traction, the most momentum is when I got consistent doing at least one video a week. All right, so, so create a schedule, find what time you have and put the work in to get consistent on creating content.
Sean Cannell
Amazing tips. Lauren Bateman, thank you so much. Think Media Podcast. Love you. And like, rate, subscribe, share wherever you watch or listen. My name is Sean Cannell, your guide to building a profitable YouTube channel. And I cannot wait to connect with you in a future episode.
Title: How She Went From Zero to 500k Subs Without Editing!
Host: Sean Cannell, Think Media
Guest: Lauren Bateman
Release Date: May 6, 2025
In Episode 410 of The Think Media Podcast, host Sean Cannell welcomes Lauren Bateman, a remarkable guitar instructor who transformed her YouTube channel from a solitary viewer count to over 500,000 subscribers without professional video editing. This episode delves into Lauren's inspiring journey, offering valuable insights and actionable strategies for aspiring content creators aiming to grow their online presence.
Lauren Bateman's foray into YouTube began in March 2017 when she decided to leave her stable career in cancer research to pursue her passion for music. Despite her dedication, her initial efforts yielded minimal views—sometimes as low as a single view per video.
Notable Quote:
"[...] I uploaded my first guitar tutorial to YouTube and was met with just a single view, as in one. That's right, one view."
– Lauren Bateman (00:00)
Lauren was managing two brick-and-mortar music schools while juggling her YouTube ambitions. Her early content was created using just a smartphone and a lapel mic, emphasizing simplicity and consistency over high production value.
The frustration of low viewership nearly led Lauren to quit twice. However, her perspective shifted when she recognized the broader reach of YouTube compared to her local music schools.
Notable Quote:
"I was running a music school at the time, and we service, you know, two, 300 clients, and I'm like, hey, with a single video, I'm touching just as many people kind of all around the world."
– Lauren Bateman (03:51)
This realization fostered a mindset centered on patience and endurance, crucial for long-term success on the platform. Lauren's breakthrough came approximately two and a half years later when a video titled "Four Simple Chords" unexpectedly went viral, skyrocketing her views and subscriber count.
Notable Quote:
"This was like October of 2019. So like two and a half years almost later, this video just took off out of nowhere."
– Lauren Bateman (05:51)
Sean underscores the importance of grit and consistent effort, highlighting Lauren's story as a testament to the slow and steady approach many creators experience.
Initially, Lauren's content creation was minimalistic. She relied on batch recording, a strategy essential for managing her time between running music schools and producing YouTube content.
Notable Quote:
"I would record four, five, six videos in a single sitting, and then I could take everything back home, sit down at my computer, and upload stuff to YouTube."
– Lauren Bateman (08:14)
Over time, as her channel grew, Lauren began investing in better equipment and outsourcing tasks she didn't enjoy, such as video editing. This shift allowed her to focus more on content quality and audience engagement.
Lauren reached monetization in August 2019, just before her viral video gained significant traction. This milestone was pivotal, turning her passion into a profitable venture.
Notable Quotes:
"When I first got monetized, I was like, oh, I made five cents... but when that video took out, I was like, oh, now I'm making a few hundred dollars a month on advertising."
– Lauren Bateman (12:04)
This financial boost reinforced her commitment to YouTube, leading her to take her channel more seriously and invest further in content improvement.
Post-breakthrough, Lauren made several strategic upgrades to enhance her channel's quality:
Notable Quote:
"I learned that hiring a VA who is editing your videos is crucial because they do it so much better than I ever could."
– Lauren Bateman (15:02)
These changes significantly boosted her production quality and enabled her to scale her content output efficiently.
Understanding the importance of Search Engine Optimization (SEO) was a game-changer for Lauren. She joined the Video Ranking Academy (VRA) around March or April 2020 to deepen her knowledge of YouTube's search algorithms and analytics.
Notable Quote:
"YouTube is a search engine; increasing the chances that you will provide the answer to someone's question is crucial."
– Lauren Bateman (18:53)
Through VRA, Lauren mastered keyword research, A/B testing, and leveraging YouTube Analytics to optimize her content strategy, ensuring her videos remained discoverable and relevant.
As Lauren's channel matured, her approach evolved from merely uploading content to strategically refining it based on data insights. She began revisiting and revamping older content, updating it with better equipment, titles, and presentation to keep it fresh and engaging.
Notable Quote:
"It's not so much about reinventing the wheel; it's more about reinventing the things that already work."
– Lauren Bateman (20:34)
This iterative process helped maintain the channel's momentum, ensuring sustained growth and audience retention.
Lauren addressed the psychological challenges many creators face, such as imposter syndrome and fear of standing out in a crowded niche. She emphasized the importance of embracing one's unique experiences and teaching style.
Notable Quote:
"Understand that you have a unique message that someone needs to hear. That's the most important part about trying to stick out."
– Lauren Bateman (29:25)
By leveraging her distinct approach and targeting a specific demographic—older adults over 50—Lauren carved out a niche that resonated deeply with her audience.
In the concluding segments, Lauren offered practical advice for those looking to start or rejuvenate their YouTube channels:
Notable Quote:
"If you don't know who your audience is, go get the niche finder course. Then create a schedule and get consistent about your content."
– Lauren Bateman (33:26)
Sean encouraged listeners to stay tuned for Part Two of the episode, where Lauren will delve deeper into creating and monetizing online courses. He also promoted the YouTube 1K Challenge, a free five-day event designed to help creators grow their channels.
Final Thoughts: Lauren Bateman’s journey from humble beginnings to a thriving YouTube educator underscores the power of consistency, strategic optimization, and embracing one’s unique voice. Her story serves as a beacon for content creators navigating the complexities of building and scaling their online presence.
Notable Quote:
"If you're Ready to turn 2025 into your YouTube breakthrough year, go to tube1kchallenge.com to register."
– Sean Cannell (00:00)
Connect with Lauren Bateman:
Register for the YouTube 1K Challenge: tube1kchallenge.com
Explore Video Ranking Academy: vrapodcast.com
For more insights and strategies on growing your YouTube channel, subscribe to The Think Media Podcast and join their community of dedicated creators.