Podcast Summary: The Think Media Podcast - Episode 422: "Do This NOW to Make $100+/Day This Summer!"

Release Date: June 17, 2025
Host: Sean Cannell from Think Media
Guest: Kathleen Coble, Amazon Selling Expert

Introduction

In Episode 422 of The Think Media Podcast, host Sean Cannell welcomes Amazon selling expert Kathleen Coble to discuss the evolving landscape of the Amazon Influencer Program and uncover strategies to capitalize on upcoming sales events like Prime Day. The episode is a deep dive into maximizing affiliate income through Amazon's latest features and leveraging online video content.

2025 Changes to the Amazon Influencer Program

Sean kicks off the conversation by highlighting significant changes Amazon made in 2025:

• Creator Hub Removal and Return:
  Kathleen Coble [02:43]: "Amazon's Creator Hub is my favorite place to go upload my content directly to Amazon... They took it away for a few weeks and then they brought it back, thankfully and hopefully it's here to stay."

• Inspire Feature Discontinuation:
  Kathleen explains that Amazon's Inspire, akin to TikTok Shop, was an attempt to engage creators with fast-paced vertical videos but was subsequently removed and is unlikely to return.

• Emphasis on Off-Site Traffic:
  Kathleen Coble [04:18]: "Amazon wants all their creators... to be posting and bringing people from off Amazon onto their platform."

Sean emphasizes the importance of driving external traffic to Amazon, noting his own earnings from Creator Connections.

Opportunities with Creator Connections

Creator Connections is Amazon's internal marketplace pairing sellers with influencers to boost sales, offering higher commission rates:

• Higher Commissions:
  Kathleen Coble [05:07]: "Creator connections can be bonuses up to 50%. Instead of earning 2%, if you have a Connections campaign worth 20%, you're earning 22% for every sale."

• Sean’s Success:
  Sean Cannell [06:08]: "I've earned $279.29 from Creator Connections alone... a lot of creators could just be leaving money on the table."

Kathleen advises creators to stay vigilant by monitoring emails for new opportunities and integrating these bonuses into their strategies.

Prime Day Playbook: Five Tips and Bonus

As Prime Day approaches, Kathleen shares a comprehensive playbook to help creators maximize earnings:

Tip 1: Prepare Your Content Strategy

• Analyzing Past Performance:
  Kathleen Coble [12:50]: "I look back to my analytics for last year's Prime Day... and replicate that with new content."

• Content Tweaks: Updating titles and thumbnails to refresh existing videos, ensuring they regain prime placement on product pages.

• Creating Additional Content: Developing multiple videos for top-performing products to increase visibility and sales chances.

Tip 2: Storefront Front Strategy

• Curating Ideal Lists:
  Kathleen Coble [23:36]: "Create idealists for seasonal items... pinning them to your storefront is critical."

• Visibility Across Platforms: Sharing the storefront link across all social media channels to streamline user access during Prime Day.

Tip 3: Go Live on Amazon

• Maximizing Live Streams:
  Kathleen Coble [24:39]: "More eyeballs are going to be potentially watching my live stream because there's just more people on the site searching for deals."

• Engagement Strategies: Encouraging real-time interaction and leveraging Amazon's follow-up features to boost sales.

Tip 4: Post on Social Media

• Pre-Event and During Prime Day:
  Kathleen Coble [28:29]: "Create that content... once Prime Day is scheduled, post once a day, and during, post even more frequently."

• Driving Traffic: Utilizing platforms like YouTube, TikTok, and Facebook to funnel external traffic to Amazon storefronts.

Tip 5: Use Bounties Smartly

• Leveraging Amazon's Bounty Programs:
  Kathleen Coble [33:19]: "Promote the prime bounty... make sure you are promoting that wedding registry bounty."

• Diversifying Income Streams: Promoting various sign-up incentives, such as Prime memberships or streaming services, to earn additional commissions.

Bonus Tip: Time Management

• Prioritizing Tasks:
  Kathleen Coble [39:57]: "Work smarter, not harder... prioritize and plan ahead."

• Avoiding Overwhelm: Setting clear goals and time limits to manage the influx of tasks during high-traffic periods like Prime Day.

The 80/20 Rule for Maximizing Results

Sean introduces the Pareto Principle, emphasizing that 80% of results come from 20% of efforts:

• Application in Content Creation:
  Sean Cannell [41:30]: "If you're an Amazon influencer... 80% of your income or views came from 20% of the videos you uploaded."

• Maximizing Impact: Focus efforts on top-performing products and content to amplify earnings without overextending.

Mistakes to Avoid

Kathleen outlines common pitfalls that creators should steer clear of:

• Stolen Content:
  Kathleen Coble [46:00]: "If you steal someone's content... influencers are gonna find you, they're gonna report you."

• Lack of Disclosure: Ensuring all affiliate links are properly disclosed to comply with Amazon’s policies and avoid account suspension.

• Neglecting Multi-Platform Posting:
  "Don't just post on Amazon... ensure you're active across multiple platforms to increase earning potential."

Action Steps and Resources

Sean and Kathleen conclude by encouraging listeners to take proactive steps:

• Enroll in Kathleen’s Free Class:
  Learn how to earn $10,000 monthly through simple video content by visiting videoreviewclass.com.

• Follow Kathleen for Ongoing Tips:
  Kathleen Coble [51:36]: "Find me on YouTube at Kathleen Coble... live streams on Friday mornings."

• Implement Strategies Immediately:
  "Look ahead, plan ahead, and you're going to get much better results this year."

Key Quotes

• Kathleen Coble [04:18]: "Amazon wants all their creators... to be posting and bringing people from off Amazon onto their platform."

• Sean Cannell [12:50]: "I look back to my analytics for last year's Prime Day... and replicate that with new content."

• Kathleen Coble [28:29]: "Social media is one of the best places to bring people onto Amazon during Prime Day that may not already be searching on there."

• Sean Cannell [41:30]: "The Pareto principle... 80% of your results come from 20% of your efforts."

Conclusion

Episode 422 of The Think Media Podcast offers invaluable insights for Amazon influencers and content creators aiming to boost their earnings during strategic sales events like Prime Day. With actionable tips, real-world examples, and expert advice from Kathleen Coble, listeners are equipped to navigate the complexities of the Amazon Influencer Program and optimize their content for maximum profitability.

For more detailed strategies and to access Kathleen's free training, visit videoreviewclass.com.