Podcast Summary: The Think Media Podcast – Ep. 449
Title: 7 ChatGPT Prompts That Feel Illegal for Social Media Growth
Date: September 27, 2025
Host: Sean Cannell (A), Think Media
Guest: Marisa Murgatroyd (B), Course Creation & AI Strategy Expert
Episode Overview
This episode dives deep into the world of AI-powered content creation, focusing on seven advanced ChatGPT prompts that feel "so powerful, they should be illegal" for accelerating social media growth. Host Sean Cannell and expert guest Marisa Murgatroyd break down cutting-edge strategies for creators and business owners, from summarizing research to analyzing analytics, bringing listeners actionable insights to work smarter—not harder—online.
Discussion Breakdown & Key Insights
1. Choosing the Right LLM for Content Creation (01:37)
- AI Tools Covered: ChatGPT, Claude, Google Gemini
- Both Sean and Marisa frequently switch between different Large Language Models (LLMs) depending on the task.
- Marisa's Tip: Use Claude’s “projects” for in-depth long-form writing, allowing reference to past trainings and resources.
- "You're able to create an entire ecosystem that's self-referential, that builds on itself..." — Marisa (02:22)
- Sean's Workflow: Uses Claude for copywriting, titles, and scripting; switches between tools as needed.
2. Summarize Long Documents for Fast Video Prep (03:31)
Prompt Example:
"I'm uploading this research study/article/transcript. Can you summarize the top takeaways in a numbered list and explain them in plain language?" (03:23)
- Why It Matters: Helps creators synthesize massive texts into actionable, platform-specific insights for scripts, Instagram captions, carousels, and more.
- Expert Tips:
- Customize prompts for actionable, audience-tailored insights.
- Specify platform and character limit for content output (e.g., Instagram’s 2,200-character captions).
- "Knowing the character count...you can throw that at AI and say, can you transform this into a caption that will fit in that spot?" — Sean (06:15)
3. Turn Frameworks into Visuals and Infographics (08:44)
Prompt Example:
"I've got this framework. Can you turn this into a visual model that I can use in a video or presentation?" (08:44)
- Definition of a Framework:
A repeatable, visualized system or process (e.g., the Japanese 'Ikigai', Maslow’s Hierarchy of Needs). Visuals make content memorable, shareable, and more authoritative. - Process:
- Ask AI to identify the best visual metaphor (chevron, pyramid, Venn, etc.).
- Use ChatGPT and Canva together for instant visual assets.
- "Turning something into a shape, a visual, a framework takes information and adds depth and meaning." — Marisa (10:55)
- Tech Recommendation:
ChatGPT + Canva is currently the easiest combo (12:30).
4. Generate Show Notes, Descriptions, and Chapters Automatically (14:05)
Prompt Example:
"I'm uploading a transcript of my latest video/podcast. Please write show notes with title, summary, three key takeaways, timestamps, and a call to action." (14:16)
- Key Benefits:
Turns a single piece of content into multi-platform collateral: email, social posts, SEO-rich descriptions. - Current Limitations:
- Time codes often need manual adjustment for accuracy.
- Use SEO and curiosity-based prompts for YouTube chapters:
"Can you write chapters that are SEO based and curiosity based?" (17:35)
- Quick Tip:
Repurpose each chapter into platform-specific captions or carousel slides (18:09).
5. Analyze Social Media and YouTube Analytics for Key Patterns (18:45)
Prompt Example:
"Here’s my recent analytics CSV. Identify patterns, trends, and themes across my top performing content." (18:45)
- Why It’s Revolutionary:
AI can replace expensive human analysis, finding retention triggers, top content themes, and optimization points. - Advanced Applications:
- Combine analytics data with thumbnails/screenshots for richer insights.
- Upload retention curve screenshots & transcripts to cross-reference dips in engagement.
- "YouTube or chat can really analyze massive amounts of data and information..." — Marisa (21:14)
6. Deep Research (25:16)
Prompt Example:
"I'm creating a video about X. Find three credible studies, stats, or case studies to support this. Include links or summaries." (25:28)
- How it Changes the Game:
AI drastically reduces time spent researching, sourcing case studies, stats, and examples. - Transformational Teaching:
Use AI to find theoretical, tactical, transformational, and transcendental support stories.
"Four levels: theoretical, tactical, transformational, transcendental..." — Marisa (29:18) - Practical Use Cases:
- Medical: Analyze personal health data.
- Relationships: Analyze conversation patterns.
- Business: Detailed case studies (e.g., HubSpot’s media pivot, 34:08)
7. Competitor Analysis for Content and Strategy (38:43)
Prompt Example:
"Here’s a competitor YouTube channel/website. Analyze their content, strategy, business model, branding. Break down strengths, weaknesses, opportunities." (39:00)
- Business Classic:
Use Blue Ocean/SWOT frameworks; identify market gaps for new opportunities. "Proven business models...what are all of them missing?" — Marisa (40:15) - Tools & Application:
- Plug websites, channels, sales pages into AI for insights.
- Find unserved markets or weak spots to differentiate your brand.
8. Brainstorm Titles, Names, Taglines, and URLs That Stick (44:08)
Prompt Example:
"I'm creating a [series/video/product]. Give me 10 name ideas with a confident, modern tone. Suggest 10 easy-to-spell URLs." (44:08)
- Tips for Best Results:
- Use successful template structures from top YouTube titles.
- Refine the prompt by specifying tone, banned words, or desired formats.
- Check for brand consistency. "Naming is one of the most important things, but it's also one of the hardest..." — Marisa (44:15)
Bonus Segment: The Future of AI, Courses, and Digital Products (47:43)
- Is AI “killing” online courses?
Not for complex, multi-step, or emotionally invested problems (health, relationships, high-level performance). - AI is a tool, not a replacement for:
- Personal accountability, support
- Deep expertise in complex fields
- Community, ongoing coaching
Quote:
"AI is going to give you everything...good advice, bad advice. I think there's still a huge market for being able to help people solve a problem that’s more complex, that requires a little extra support." — Marisa (47:48)
- Hot Niches:
- Passion-driven (sports, pets)
- “Bleeding neck”/urgent problems
- High-level achievement & transformation
- Constantly changing industries requiring up-to-date info
Resource:
- SmartCourseIdeas.com – Free 5-Day Challenge to crack your profitable course idea with AI.
"Five to ten minutes a day, free AI tools, you're driving people to a result..." — Sean (56:22)
Notable Quotes & Memorable Moments
- On speed and expectations:
"What used to take a day or a week takes 30 minutes...then I had to reframe it and was like, go back five years." — Sean (36:50) - On saturation:
"There are always gaps. There are always opportunities. Richard Branson said, 'Opportunities are like buses—there's new ones coming every day.'" — Sean (42:15) - On actionable steps for overwhelmed creators:
"Keep it simple, keep your product simple, marketing simple, tech stack simple...take it one step at a time, eat the elephant one bite at a time." — Marisa (58:40) - On the power of frameworks:
"Turning something into a visual, framework, takes information and adds depth and meaning...makes it memorable and shareable." — Marisa (10:58)
Timestamps for Key Segments
- Choosing AI Tools – [01:37]
- Summarizing for Video Prep – [03:31]
- Frameworks & Visuals – [08:44]
- Show Notes & Chapters – [14:05]
- Analytics Analysis – [18:45]
- Deep Research – [25:16]
- Competitor Analysis – [38:43]
- Brainstorming Titles & URLs – [44:08]
- AI & Digital Products Future – [47:43]
- Action Steps for Overwhelm – [58:40]
Where to Connect with Marisa Murgatroyd
- YouTube: youtube.com/liveyourmessage
- Instagram: instagram.com/liveyourmessage
- Website: liveyourmessage.com
Final Takeaway
Leverage AI for what it's best at: speed, synthesis, repurposing, and analysis. But remember, true standout success hinges on clarity of audience, unique frameworks, and human connection. Start simple, validate fast, and scale with intention using the right combination of tools, insight, and action.
This episode is a blueprint for creators and entrepreneurs who want to exploit the power of AI in content, strategy, and education—without sacrificing authenticity and depth in an increasingly noisy marketplace.