451: If You Want to Grow an Audience in 2026... Do This! (Pace Morby's New Strategy)

Summary

The Think Media Podcast, Ep 451 – If You Want to Grow an Audience in 2026... Do This! (Pace Morby's New Strategy)

Date: October 2, 2025
Host: Sean Cannell
Guest: Pace Morby – Author, investor, community builder, co-host of A&E's "Triple Digit Flip" and creator of the Pace Morby Show

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Episode Overview

This episode features a deep-dive conversation between Sean Cannell and Pace Morby, exploring what it takes to build and scale an authentic online brand and audience as we move toward 2026. They dissect strategies Pace is using to grow impactful communities, create content that resonates, execute real transformations, and ultimately succeed in today’s rapidly shifting creator landscape. The discussion is packed with actionable advice, memorable stories, and concrete examples—applicable whether you’re just starting or aiming to elevate your existing presence.

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Key Discussion Points & Insights

1. Redefining the Focus: Right Views > More Views

• Pace emphasizes quality over quantity in building an audience. Rather than chasing massive numbers, he’s obsessed with attracting the right people.
  • “I don’t care about views. I care about the right views. I’d rather have 5,000 of the right viewer than 500,000 of the wrong.” (00:21, 02:08)
• Creators must define exactly who they want to reach. “You gotta define it.” (03:45)

2. Authentic Storytelling and Hook Creation

• The secret to grabbing attention: Speak directly to your audience’s most pressing problems—in their language, not in polished marketing speak.
  • “If you can identify the exact problem your customer is dealing with and meet them where they’re at in one second, they’ll stick around.” (04:49)
• Pace records real-life hooks and pain points by talking to his audience and team, never relying solely on AI:
  • “ChatGPT is not my client. I’m going to ask my clients.” (05:17)

3. The Power—and Limits—of AI for Creators

• AI is helpful for refining content or ideas, but not for originating them:
  • “AI is overrated right now...what people are doing is they're getting rid of the cognitive time under pressure. You're not thinking about your client.” (05:56)
  • Uses AI as a checker, never as a primary content generator.

4. Zero Budget Content Production

• Most of Pace’s most effective content is self-made, shot on simple devices, and shared without editing:
  • “The best two employees I ever had in my life are these two thumbs.” (07:03)
  • “My best YouTube videos are DJI Osmo in my car by myself. Do not edit it, do not touch it.” (11:03)
• Authentic, raw content beats over-produced content for connection and conversion.

5. Documenting Real Transformations

• Instead of only showing his own success, Pace documents the transformation of his clients, showing exactly how real people achieve breakthroughs:
  • Story of helping Maddie, a homeless woman, earn $5,000 for the first time and buy a house using creative finance. (15:26–20:15)
  • “You give a woman $5,000 who’s never seen more than $2,000 in her life… tell me my audience doesn’t need to see every single minute of that.” (18:27–20:15)
• The advice: “Document their journey and show your audience, not your journey, show them the journey they can identify with.” (20:16)

6. Building a Brand that Lasts

• It isn’t what you say about yourself—it's what people say about you behind your back.
  • “Personal brand starts with what people say about you behind your back.” (22:28)
• A strong brand means being recognized for your unique value: “What’s the one word, the one sentence that pops in people’s minds when they think about you?” (23:19)
• Personal connection, offline experiences, and genuine community trump shallow “followership”:
  • Hundreds show up at Pace’s meetups, not because of follower count, but real relationships. (24:20, 27:26)

7. Turning Followers into Community

• Creating true community happens by going above-and-beyond:
  • “It’s not coaching… it’s building community.” (28:39)
  • Pace remembers hundreds of community members’ names, families, and last deals—an outcome of deep care, not automation.
• ROI isn't immediate—think of “watering a magical seed that produces fruit for the rest of your life.” (30:06)

8. Modern Content Strategies for 2026 and Beyond

• Educational-only content is declining in effectiveness; audiences crave authentic, behind-the-scenes, multidimensional creators.
  • “Educational content is dying… People want to see the inside of your life.” (35:57)
• The bridge to standing out in an AI world: Human connection, showing why you do what you do—not just the “how.”
  • "You are the niche. Your vibe will attract your tribe." (39:18)

9. Formats, Consistency, and Energy

• Focus on content formats you are truly excited about—passion fuels consistency.
  • "Format gets in my way, it’s more friction... I need my vision to be exciting and compelling or else I won’t post." (41:37)
  • “Do the thing you’re excited about. Just get it posted.” (43:51)
• Scripts/AI are used sparingly, only to check or refine ideas, not to replace the creator’s voice. (43:55, 43:59)

10. The Power of Enough: Sustainable Success

• Protecting your personal life and values is foundational to a lasting brand:
  • “There’s a lost art of being happy with enough.” (47:44)
  • Pace now refuses travel that keeps him overnight from his family, by design, not willpower.
• Design your “perfect day” and align your actions—and your brand—to it. (49:30)

11. Start Now: Overcome Perfectionism and Comparison

• Building an audience means embracing failures—flat tires come with the vehicle:
  • “You’re going to have some flat tires, you’re going to have the Kendricks come after you—expect it. It’s part of having the vehicle you really wish you wanted.” (54:47)
• Don't let imposter syndrome win. “Just document the things you’re learning on a daily basis. It is that simple.” (55:43)

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Notable Quotes & Memorable Moments

• “I don’t care about views. I care about the right views. I’d rather have 5,000 of the right viewer than 500,000 of the wrong.” (00:21, Pace Morby)
• “You are the niche. Your vibe will attract your tribe.” (39:18, Pace Morby)
• “If you can identify the exact problem your customer is dealing with…and meet them where they’re at in one second, they'll stick around.” (04:49, Pace Morby)
• “ChatGPT is not my client. I’m going to ask my clients.” (05:17, Pace Morby)
• “The best two employees I ever had are these two thumbs.” (07:03, Pace Morby)
• “You give a woman $5,000 that’s never…had $5,000 ever in her life…tell me my audience doesn’t need to see every single minute of that.” (18:27, Pace Morby)
• “Personal brand starts with what people say about you behind your back.” (22:28, Pace Morby)
• “It’s not coaching… it’s building community.” (28:39, Pace Morby)
• “Educational content is dying… People want to see the inside of your life.” (35:57, Pace Morby)
• “There’s a lost art of being happy with enough.” (47:44, Sahil Bloom via Pace Morby)
• "You’re going to have some flat tires..." (54:47, Pace Morby)

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Timestamps for Key Segments

• Defining the right audience: 00:21–03:46
• Crafting hooks & using customer language: 04:09–06:38
• AI for creators – strengths & limits: 05:54–06:56, 43:59–44:20
• Zero budget production & authenticity: 07:03–13:10
• Case study - Transforming Maddie's life: 15:26–20:15
• Real transformations vs. generic advice: 20:16–21:41
• Brand as what people say about you: 22:28–23:19
• Building true community: 24:08–29:11
• ROI of authentic connection: 29:52–31:08
• Why "education-only" is dying: 35:57–39:18
• Formats: follow your passion, not "rules": 41:37–43:51
• Protecting family & having “enough”: 46:22–51:26
• Overcoming obstacles & starting now: 54:47–56:06

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Action Steps & Takeaways (What To Do In 2026 and Beyond)

• Define your specific ideal audience—don’t chase generic views or followers.
• Speak to real problems, using your audience’s words (not AI’s!).
• Document transformations of real people; let them be the “hero” of your content.
• Use accessible tech (your phone, DJi Pocket); raw, authentic content works.
• Build true community—know names, stories, show up offline.
• Let passion drive your format and consistency.
• Share both your journey’s highs and lows; embrace authenticity over perfection.
• Protect your personal life; design your “perfect day” and let your brand serve it.
• Community, transformation, and connection will take you further in an AI-saturated world than ever-more “efficiency.”

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Resources & How to Connect

• WhereIsPace.com – Find Pace’s upcoming meetups, free resources, and get face-to-face.
• Pace Morby on YouTube / The Pace Morby Show
• Think Media & Sean Cannell – YouTube Secrets book, coaching, and more.
• Recommended reading:
  • Never Lose a Customer Again by Joey Coleman
  • Superfans by Pat Flynn
  • Five Types of Wealth by Sahil Bloom

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This episode offers a powerful playbook for grown-up creator strategy—real stories, hard-earned wisdom, and immediately actionable perspective for the evolving world of audience-building and brand-building in 2026 and beyond.

Transcript

[A]

The economy is shifting fast. If you're an entrepreneur or creator serious about scaling with YouTube, this is your moment. October 2nd and 3rd in Las Vegas, we're hosting the Think Media Mastermind. It's exclusive, it's application only, and spots are almost gone. Apply now atthink media mastermind.com you got.

[B]

To understand, I don't care about views. I care about the right views. And so I would rather have 5,000 the right viewer than 500,000 of the wrong. I know myself, I'm going to do the things I'm excited about, and it's going to show up and it's going to attract the people I want to do business with. That's the format that is as simple as it gets.

[A]

Pace Morby is an author, investor, community builder, and the co host of A&E's top performing show, Triple Digit Flip. He just launched a brand new podcast, but his main YouTube channel is over 340,000 subscribers. He's generated almost 50 million views. And so he has a lot of tactics that anybody can use, including if you're just starting and you want to build a brand online. Most creators are chasing likes, views, and revenue, but Pace Moreby built a brand that does something different from helping the homeless to become homeowners to building a tribe so loyal that they'll fly across the country for a meetup. He's proving that media isn't just about reach. It's about real impact. Pace Morby, welcome back to the podcast.

[B]

Sean Cannell, one of my heroes. Good to see you, brother.

[A]

So let's go 0 to 100. Real quick. You just launched a new podcast. I'm curious about why now and what's the vision behind.

[B]

I have three podcasts. I'm a lunatic. And the third podcast is what I want to talk about when I want to talk about it. Forget the algorithm, forget what anybody wants. I'm just doing it for myself.

[A]

And what's that new show called? I just saw it.

[B]

The Pace Morbi Show. I interview, like, from attorney generals of states to a homeless lady down the street. Like, whatever I'm interested in that day, that's what I want to talk about.

[A]

Got it. And so the other shows, were they video podcasts as well?

[B]

Yeah, they were video podcasts. I still do them.

[A]

Real estate.

[B]

Real estate, creative finance, helping people make money, stuff like that.

[A]

How many shows or buckets of content do you have?

[B]

Probably a dozen.

[A]

Okay, and so what's one thing that's working on YouTube right now that you think most people are overlooking?

[B]

This is an interesting question. You gotta understand, I don't care about views. I care about the right views. And so I would rather have 5,000 of the right viewer than 500,000 of the wrong. And so what's working is literally just speaking to the audience member that I want to catch. Right. It's like, if I want to catch a trout, I throw out bait for a trout. If I want to catch, you know, a salmon, I throw out bait for a salmon. I'm trying to catch a very specific type of fish. And so my YouTube channel. I do not care about what the algorithm tells me. I care about what my audience member wants so that I can catch that exact person.

[A]

So do you think that a lot of people listening to this have actually not done the work to get clear on who it is they're even after? Like, what it is they're even building?

[B]

Yeah, I think, number one reason they haven't gotten traction is maybe they haven't paid attention to you like I did. I'm one of your students, and you were a catalyst for me when you said, just hit record. Just hit record. Just hit record. And I was like, oh, my gosh, I just got to hit record. I became your student. Followed everything. I mean, I still follow everything that you do. I think, number one, they're not taking action, and number two, when they take action, they're just blind. They're just all over the place, shooting everywhere. The question got asked is, what type of fish do you want to catch? What type of fish do you want in your boat? Do you want carp? No, nobody wants carp. Those are the hateful, negative comment people in YouTube. If you're getting a lot of those people, then you're probably doing a lot of political stuff. I'm doing. I want happy people that want to make money, that are married, people that want to have families. Like, I want to catch a very specific audience member because I actually hang out with my audience members. I don't want to hang out with angry, negative people. So you got to go after the exact type of person you want to spend your time with.

[A]

And you can't really go after it if you don't define it.

[B]

You gotta define it.

[A]

Now, I want. We're gonna get really into tacticals kind of in the part two of the conversation. But you're a great storyteller. Like you, you've learned how to structure videos. What would you say your go to storytelling structure is when filming a video, when you think about maybe having a hook or even having pain or drama. And the Shift. And how some of you, a lot of your content across platforms is really telling a story.

[B]

Yeah. Just did a post the other day that's like the perfect hook is imagine what your customer is doing while they're watching your content. They're sitting on the toilet at break at work, they're sitting on the toilet at their own house, they're driving to work, they're in an Uber, they're pausing and they're scrolling. Right. You gotta catch em with their problem in one second. Like, it's not three seconds, it's one. It's a millisecond. They're scrolling at a breakneck speed. So I made a comment the other day, or not a comment, I made a post that says, if you still have a 9 to 5 job, you need to hear this. Oh my gosh, that thing got like 10 million shares. Like, it was just insane. And it was wives sharing it with their husbands.

[A]

Yeah.

[B]

Going, you need to quit your job. You need to quit your job. AI is coming this, that, and the other. So if you can identify the exact problem that your customer is dealing with right now and meet them exactly where they're at in one second, they'll stick around to watch all the content.

[A]

What you just shared there was so simple, so concise, and yet so powerful. I think something short like that is. Takes some time to craft. Eventually it becomes a skill. But if you have a 9 to 5 job, you need to hear this. I mean, you could be communicated in two seconds.

[B]

Yeah. And I've tried it five different ways because that worked. And I go, are you. If you're driving to your 9 to 5 job, you need to hear this. And I post it right at the time people are driving to their 9 to 5 job, and I'm testing the same hook over and over and over. And it performs almost every time. The way I come up with these hooks, a lot of people go is use ChatGPT or use this. I'm like, chatgpt is not my client. I'm gonna ask my clients. So when I do meetups, I'll go, what's your biggest stress? What's your biggest worry? What do you. What keeps you up at night? And I'll take notes and I carry around a little osmo, like a little DJI osmo, and I record every one of their answers and I pass it to my team and I go make hooks out of every one of these problems because these are coming from the actual client, not from ChatGPT.

[A]

Do you think AI is overrated?

[B]

I think AI is overrated right now. And I think what people are doing is they're getting rid of the cognitive time under pressure. Like, you're not thinking about your client. You're now relying on CHAT GBT to do it for you. And what was that Harvard study? It just came out a couple weeks ago. They said, yeah, people are getting dumber already. Yep. So I tell my team, hey, use ChatGPT once. We've already come up with our hook to say, is there something we're missing? Can we amplify and make it better? We don't let my team say, what is the hook? Because ChatGPT hasn't talked to my clients, it assumes it knows what my clients are. I think maybe by the time they get to Chachi BT6, seven or eight, maybe. But I'm talking to the client head on. They're telling me face to face. I'm recording it in their words. Like, think about this. I'm getting their words.

[A]

Yeah.

[B]

I'm taking their words and putting it on a screen, which is their internal dialog.

[A]

Yeah.

[B]

Do they think in ChatGPT terms or they think in their own internal dialogue? So I'm using their internal dialog. It's not perfect grammar. It's not perfectly crafted. It's actually grammatically incorrect. And I will use that as my hook, man.

[A]

Powerful insight. And if someone wants to grow faster on social media media but has no budget, where should they focus?

[B]

Follow people like me that don't spend any money on it. I mean, you. I look at other people that are spending tons of money. It's like, that is so alienating even for somebody like me. I watch people with big production studios, and I'm like, guys, the best two employees I've ever had in my life are these two thumbs. Like, follow people that are doing their own content, posting their own stuff and editing in real time and. And pay attention to them, because those are the people that are like A to B for you. Right. Don't look at the people that are A to Z. Some of my heroes and some of my friends are like, literally Z for you. They are so far away from where you're gonna be. Just focus on the person that's one step ahead of you. People that are actually using their own thumbs and don't. Are they're not using money. If you're taking advice from somebody that is spending a ton of money on production, that is the wrong person for you to take advice from in the current moment.

[A]

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[B]

Okay, so I wake up in the morning, I'll answer emails. Maybe some something in my email sparks something. I get a single mom that says I have a problem. Will you solve it? People reach out to me quite a bit in the DMs and so I'll take problems or questions that people are coming up with. I'm like, okay, that's what my audiences are worried about right now. It's very different than it was seven years ago, right? Seven years ago is like, hey, I want to maybe quit my job now. Seven years ago, it's like, if I don't quit my job, AI is going to take it. I need to get out. Right? Very different stresses that people are dealing with. And so I'll go through, answer my DMs, answer my emails, clear out all my communication. And usually I get a great idea from that. I sit in my desk in my little Herman Miller chair and I hang out in my Crocs and my swim shorts before my wife and my kids are awake. And I will literally just take B roll and then use a hook that morning. And that's my first post of the day. Before 7 o', clock, I'm already posted.

[A]

And that's like an Instagram real situation.

[B]

Instagram reel, Instagram story. Those types of things, Stories are too easy. Just document what you're eating, you're fine.

[A]

But now you also do have some higher production YouTube content. What would you say if there was a lower budget to make like a longer form YouTube video?

[B]

My best YouTube videos are DJ Osmo in my car by myself. I tell my team, do not edit it, do not touch it. If I him, I ha. I screw up, I stumble, don't cut it. In fact, if my team takes that and then they go and clean it up, I go, all right, I'm not going to let you guys post those anymore. I will post those myself. And I have a thing in my. You'll see that those will bring my client directly to me versus I just did a really high production YouTube video about me buying a plane on creative finance, which is what I do. And it got 400,000 views in like three weeks. Yeah, I got no clients from it, but the production was amazing and the edits were so clean and the in the, the cross camera situation didn't bring me my clients. And so for those of you guys that are out there thinking you need to elevate your client list, remember, your clients want authenticity and a genuine person to do business with. If you are overly produced, you're actually at a disadvantage in some ways when you're produced as like, hey, here I am, here's who I really am. You actually have the advantage. So get rid of this whole thought process. I need all the fancy things and I need to spend money. You actually have the advantage. I feel like the People with all the money are at a disadvantage. They're chasing their tail.

[A]

I think the DJI Pocket 3 is the best camera for YouTube of all time.

[B]

Unbelievable.

[A]

With the little microphone that ties to it.

[B]

Dude. I put it on my seatbelt as I drive around. I go, all right, guys, I'm in a neighborhood right now. I'm going to go look at this house and see if it's abandoned. I go do the thing. I post the thing 20 minutes later, and it gets 50,000 views on YouTube. And. And 50,000 views on YouTube is like 500 freaking million on Instagram. Like, the quality of the user is so much higher.

[A]

Yeah. So I want to encourage Thinking Media podcast. We actually have a whole series on the DJI Pocket 3.

[B]

Why do you think I bought it, bro?

[A]

It was sold out for a while.

[B]

Yeah, it was hard to get.

[A]

Yeah, it was very hard to get. It's back in stock. And so definitely go get educated about it. But what I love that you're saying here is you're saying, you know, grab a camera and you can use your smartphone, hit record and post it.

[B]

Yeah.

[A]

No editing. And raw authenticity. Authenticity is kind of an overused buzzword, but. But go a little bit deeper on that. I think you've built one of the most authentic brands. People really connect with you. And I think we're living through a trust recession.

[B]

Yeah.

[A]

Where people, I think, have been burned or they just don't know who to trust. They see even fake I. A AI avatars, and they're looking for real and connection. What is your thought about going a little deeper about being real, raw and actually connecting with clients, building community?

[B]

Okay. So the way I stay real and raw is I actually help real people. So instead of me talking about a fictitious thing or what I've actually learned in the last three years is if I talk about deals I'm doing, let's say, because I'm a real estate guy and I buy businesses as well, if I talk about what I did, I alienate myself from the audience because they go, of course you can do it. Right. And it disconnects them from actually moving forward. So what I do is I take somebody from my audience that's right in their situation, and I document their story with no edits, no filters, no nothing. This is Maddie, the homeless lady. This is Ellie. I'm helping a lady that's an Uber driver. This is Ellie, an Uber driver. This is Matt, the high schooler that's flipping burgers. I actually tell the story of the person that's in their shoes rather than try and tell my story at this point, because I'm already at a point where I don't need to worry about money anymore and they know that. So if I'm talking about all the cool things I'm doing, that's really hard for them to attach to.

[A]

Totally.

[B]

So you got to go and talk to somebody that you're actively helping.

[A]

Got it. So if you're listening to this, and especially if you bring about some kind of transformation, work with people and bring about that transformation, document it, share that, use them as the case studies, especially as you create a bigger and bigger gap of how much success and separation you have from the core people you're helping.

[B]

Right.

[A]

And I mean, maybe I really want to hear this story because if you give an example even earlier, maybe one or two people checked out because they're like, oh man, this dude just went and bought a private plane. But you bought a private plane with Creative Finance, right? I mean, that's what you're the world's number one expert on, which has just empowers people that if they stick around until the end of this episode, like the way you think is like when people think they couldn't get into real estate, they couldn't do stuff, they can. They just, there's information they don't know and that's, you know, to learn all that. They should follow you. But I am curious. You just had a recent story where you helped a homeless woman, right, Buy her first house. Before that, she got a deal through Creative Finance. And then this ties into the fact that you're transforming lives and then you're also documenting on the journey. But break this story down, kind of a nutshell.

[B]

So as you know, we were on a TV show for a long time. They ordered episodes. In January of 2024, they ordered 30 more episodes. So Annie sits us down. We're in Manhattan at their big headquarters and I told them, guys, I don't want to be known as a fix and flipper. I don't flip houses. I flip people. Like, I take people and I flip them into high performing people. That's what I love to do. I'm passionate about it, just like you are. I'm one of the people you flipped. I was the guy that didn't turn on the freaking camera, right? So they said, yeah, that doesn't help us sell ads. So we're not going to do that type of show. And I go, well, let's pause. Triple digit flip. I'm going to go focus on my own TV show. So we've been working on a sizzle reel for Netflix. Netflix has been interested in listening to this story about how we're taking human beings and taking them from being either homeless to homeowner or somebody who's doing side hustles to survive to getting them into homeownership, whatever the story may be. And I was trying to work with the Attorney General of Utah on going downtown Salt Lake to, like, help 15 homeless people, and it just wasn't working out. And then when I got the no from Utah, like, this is too complicated. We don't want to do this. I'm like, yeah, but it's my vision. The next day, I get a no. Right after that, I get an email from a lady named Maddie. And Maddie Pace. I watched you online. I watched this, that, and the other. If anybody can help me, it's you. I'm like, okay, cool. I'm not in the business of helping homeless people. That's not what my business is. I'm in the business of finding people's issues in their mind. Their objections that they can do this, their self doubt, their hesitation, their procrastination, their excuses of, I don't have money, I don't have time, I don't have whatever. I'm in the business of destroying those bs, the belief systems. I go, matty, I'd love to help you if you sign a media release and you let me document every single conversation we have. Like, we're having lunch. I'm recording it. We're dropping you off at your shelter. I'm recording it. I pick you up. I'm recording it. She goes, I'm all about it. So I looked at this and I said, all right, well, I can create a big mountain of content and then pull the mountain of content that's applicable to my audience members and put it out there and then go, hey, if you guys want the rest of this content for free, I'll just give it away for free. And what I did with Matty is I said, if what I do is actually possible, I need to show it to somebody who literally has no resources. Right? It's kind of like with you, it's like you tell people you don't need all the fancy cameras. If you took somebody, go grab your phone. Let's do the thing. Let's create a YouTube channel. You could do that with somebody in 30 seconds. That's what I did with her. I gave her two hours of education. I told her, here's the game plan. Two weeks later, she's making. She made $5,000 on a real estate transaction. Five grand laying in a cot. On a cot in a women's shelter with a broken freaking phone. And I'm thinking, this was actually my biggest worry. And these are the types of things. If I have this worry, my audience is going to have this worry, too. You give a woman $5,000 that's never had. Hasn't had $5,000 ever in her life. She has never seen more than $2,000 accumulated in one place in her 59 years on this planet. I give her five grand. What do I assume she's going to do?

[A]

Yeah, go drugs.

[B]

Disappear drugs. She hit the comfort ceiling. She doesn't want to work anymore, and that's the end of the story. But that's also a great story, so just be authentic and let the thing go where it needs to go. And she. The day she gets the $5,000 check, bro, it was crazy. We go into the bank and I drop her off. I didn't want to be involved in her banking situation. She comes back out five minutes later, she goes, they don't believe this check is real.

[A]

Wow.

[B]

I'm like, okay, she's a little black lady. She's like 4 foot 11. So I'm like, all right, she's. Because she's black? Is that what's going on?

[A]

Yeah.

[B]

I walk in and the guy goes, no, it has nothing to do with what we think she is. She has a bank account that's been overdrawn for five years. She this. This check will not work right now. And we also are like, how do you go from zero to $5,000? This has to be fraud. So I show him the bank account where it's coming from, and he goes, all right, sounds good. He releases the money. It doesn't give her any cash. Like, she has to wait 15 days for this money to be available. So she thought, I'm staying in a hotel tonight. I'm going to go get a nice place that I can have my own bed. Immediately distraught, I drop her down. I drive her down to her shelter. I'm dropping her off. And the shelter makes her take all her clothes off, her shoes off, her backpack. They strip search her all the way through to get back into the shelter. And I'm documenting this journey, too. Like, it's crazy how this lady just overcame taking action. She's now being put back in the shelter, which is fine. She waits 15 days. But before that, 15 days is up that she has the $5,000 in her pocket. She's like, all right, I'm ready for the next deal. And now in seven days, she's moving into her very first home with Creative Finance. No bank, no money. She's going to house hack it. Like seven residences or seven people are going to rent the rooms from her. She gets the primary bedroom all to herself and she'll net cash flow, $2,000 a month. This lady in like 60 days. Tell me that my audience doesn't need to see every single minute of that.

[A]

Totally, totally.

[B]

Same thing with your guys, audience, whoever you're transforming, think about this, think about a student you have, think about a client you have and go, why am I not documenting these things A to Z? Because that is going to win in the AI revolution. AI is taking over. You are going to dominate by just going narrow on exactly who your client is and going, if I'm as good as I say I am, I better be able to help somebody who has an impossible situation. Let's say I'm a weight loss coach. Find somebody that's been told they they're going to die if they don't change some habit. The doctor is basically giving them their death certificate ahead of time. Like, find that person, document their journey and show your audience, not your journey, show them the journey that they can identify with, which is not yours. And so that has been a really fun thing with Mati.

[A]

Well, there's so many takeaways for me. I mean, one, it's just inspiring that you have such a sincere heart and care for people to want to transform lives. I think it's wild to think that there is opportunities in today's world where somebody that is in what would seem to be an impossible situation can find a creative way to, to solve problems, move forward. And it's also a massive takeaway that everybody listening to this should be thinking about, not just talking about their success or their transformation, not just giving random advice, but the new way forward in an AI world is documenting the transformation of real humans.

[B]

Yeah, I mean, I'm one of your transformations. Like you imagine if you documented me from the moment you inspired me. Back in 2018 was like, really where I started building content. And that was when, like, it was you and your partner, I can't remember remember his name.

[A]

Benji.

[B]

Dude, you changed my life. You imagine if you did a documentary film about me the last seven years of everything I've been through, because I actually press record.

[A]

Yeah.

[B]

Holy crap. You deliver that to your email list and go, this is what your life could look like. And this is the money you made. It's crazy to think about, like, what you've done for me. Even this morning. I go, I need a web developer. So what do I do? I go on Instagram stories, I go, hey, I need a web developer. I get flooded with, like, 80 people. I will do it for free. I'll do it, whatever. Brand has brought me everything that I couldn't do on my own, and that has come from your transformation. You've given me brand.

[A]

Personal brand.

[B]

Yeah.

[A]

What does that even mean?

[B]

I tell people that personal brand starts with what people say about you behind your back. So everybody's worried about the algorithm and the views and the this. I'm like, no, no, no. Brand starts with what people say about you behind your back. Is Pace a good guy? Does he show up? Does he. Does he do. He says he's going to do. Is he always just trying to sell some crap? Like, what is your brand at the end of the day? And that's the beginning. That's the foundation. What do people say about you behind your back? Now, Brand, for me, is who is the core audience I'm trying to help and how do I bring value to that audience? I want people to think about me when they think about how do I get started in real estate. Right. I don't want to be known as, like, Ken McElroy, mutual friend of ours. He's known as a. He's a billionaire. He's worth billions of dollars. When I think of Ken, I go, oh, he's the godfather of multifamily. That's his brand.

[A]

Yeah.

[B]

What's the first sentence people think about when they think about me?

[A]

Creative finance.

[B]

I want. What is the phrase? What is the word? Or who is the person I'm helping to be popped in your mind the second you think about my name? Pace Moreby, Creative finance. Pace Moreby. Sub 2. Pace Moreby, community. I have a lot of them because I've been doing it long enough. Yeah, but really, same thing with you. Second, I tell people I'm coming on Sean's podcast. Oh, my gosh, I love Think Media. He got me to turn on the camera. He told me to press record. Like you have branded yourself, people have the attention span of a gnat. So, like you, what's the one word, the one sentence that pops in your people's mind when they think about you? That's Brand.

[A]

It's probably press record. Yeah. And, well, if they're thinking about me, press Record. YouTube for you. It's these community. And when I want to go deeper on community, because in this influencer space, this guru space, people have followers, but they don't necessarily have communities.

[B]

Yeah.

[A]

And one of the things that's wild is you and I both speak at a lot of events, and there's maybe some speakers who have the most followers online, but they don't really get people to show up to the event.

[B]

Yeah.

[A]

You speak at events, and if, like you're speaking there, like a hundred to 200 people register.

[B]

Yeah.

[A]

And then you do a meetup in the city and hundreds of people show up.

[B]

Yeah.

[A]

So you've built this online followership, but it's like real relationships and real community. I think this is a lost art form, even to call it an art form. I just think it's, it's a missing piece for most. And especially in an AI world, of course, we're building brands online, but that leading to offline relationships. How do creators replicate that? Like, what is. What. What have you just done that has led to those kind of connections and that kind of depth? And I mean, I'll also, I'll say one thing that I've observed when, when I first flew to Arizona to go to kind of a meetup dinner at your house and you took me down into your studio and you mentioned, you said, I'm about to do my next 24 hour stream. Is that what it was? Yeah, 24 hours.

[B]

It was 26, but yeah.

[A]

So I'm about to go 26 hours straight. You don't drink a lot of caffeine, but you did say you're gonna drink a couple Red Bulls during that time.

[B]

Yeah, I. It was 26 hours. I know. And that's also not building community. That's also just watering the grass with your audience.

[A]

Sure. And what's wild, though, is. And you would get on and sometimes you teach, but you would, you would work with individuals the whole time.

[B]

Yeah, yeah.

[A]

You. Their problems, their questions.

[B]

What's your problem? I'll call your seller. What's your problem? I'll get my attorney involved. What's your problem? I'll just solve the problem for you right now. Like, literally just doing the business.

[A]

And you'd whiteboard stuff out for them, and you do all kinds of stuff for them. So. So when I, when I do reverse engineer your brand, I just think about, like, I mean, actually one word that comes to mind is like, just love. Like just the power of, of like, actually loving people. What does love do? It's action, you know, but, but like, there are then these practical things which I think could be Build so much more depth for everybody listening, thinking about, man, if that's the thing you build and you lead with value like that, you're definitely gonna be able to build a sustainable YouTube channel or sustainable online business. But it's such a different level of community. Break that down.

[B]

Okay, so I'll give you a good example, something practical for you guys to listen to. And a lot of people that ask me this question, I go, I don't know that you'll want to do what I do.

[A]

Sure.

[B]

It's crazy. So I live in Montana, you know, three, four months in the summertime. So when I'm coming back to Arizona, kids are getting back into school, I could fly easily. I'd fly, but it's 1370 miles that I could also drive. So what do I do? I go, hey, sweetheart, you want to fly or do you want to drive? My wife goes, well, if we drive, we could go to, like, five meetups on the way down. Like, my wife is all about the mission as well.

[A]

She's like, ride or die.

[B]

She's ride or die. And she's seen it from the beginning, like, how much I love people. And she's also that site. Same. Same type of person. So I go, all right, I'm going to challenge myself. This will be a YouTube video. I'm leaving my house in Montana. I'm on my DJI Osmo, no camera crew. So this is applicable to everybody that has no budget. And I look at the camera, I go, all right, I'm going to put five meetups together on my drive down to Phoenix, and I'm going to get a real estate deal done at one of the meetups. Now, these meetups are not fancy. Like, we're going. The first meetup was in Pocatello, Idaho, at an Applebee's.

[A]

Yeah.

[B]

We had 180 people show up to Applebee's, and they had to call the police. They're like, what are you freaking doing? This is literally two weeks ago. Okay, I go to Applebee's. Am I. Are these random people? No, these are people that are already in my community. I know most of them. So, like, Dr. Tammy. Shout out to Dr. Tammy. She runs the Pocatello, Idaho chapter of our community.

[A]

Yeah.

[B]

So it's not just me that runs this. It's leadership all over the country. So I text Dr. Tammy, go, hey, I want to put a meet up together. She goes, no problem. I'll find a location. I'll send you that. I'll, you know, put it on. Where is pace.com. so that's how you can find out where my meetups are. So go to Pocatello, get six deals done. I'm like, on my osmo. I'm like, what the crap? I got six deals done. I'm recording the whole entire thing. I'm like, I undershot what I thought I could do. Go to Pocatello. Then I go to Idaho. Then we go to Saint. I'm sorry, Salt Lake, St. George, Las Vegas, and then Phoenix. Final meetup. I do all of this just a week and a half ago. I meet over 600 people in person. I'd say 150 to 250 of them. I know them by a first name basis and their spouse's name. And I know the last deal they did. It's impossible for people to duplicate exactly what I do. It's why, like, Russell Brunson made a comment the other day on his Instagram, he's like, pace Morbi has figured out community. It's not coaching, it's not this, it's not that. It's building community.

[A]

Yeah.

[B]

And I didn't know I was doing it. I was just naturally doing what I wanted to do. I didn't. I don't have a checkbox of try and love people, try and remember their name, try and be involved in their lives. I just love doing that. Come from a family of 12 kids. Community is how I grew up. And it was weird to me. When I jump into business in my 20s, I was in construction. Everybody's stabbing each other in the back. I'm like, this sucks. Like, I don't like this non collaborative world. So I show up in a way that is just authentic for me. And I got really lucky that that also makes a lot of money.

[A]

And I think that's a great point because people have like different superpowers and different childhood experiences that shape them into who they are. But I know 100% of listeners to this podcast right now can do that better. Me at the front of the line, just be thoughtful about taking that level of care up. You know, there's a really great book, it's by Joey Coleman called Never Lose a Customer Again. There's a really good book by Pat Flynn called Superfans. And Pat's one of those guys too. Just like kind of like a go the extra mile, do something to like just care about an individual, to like make an individual connection. Someone's DMs, you take the time to jump on the phone with them or add audio messages back to them. Just depth care I think the hard.

[B]

Thing, though, when you think about it, is that people have a hard time seeing the ROI there, right? And I have this thing I tell people, I go, if you had a magical seed that you knew would produce a fruit that you wanted for the rest of your life, how often would you water that seed?

[A]

Every day.

[B]

Every day. Okay? So the problem is people can't see the vision of if I build, if I grow my brand, I have an audience. I take that audience from being an audience member to a community member. I actually help them and I love on them, and I give them the things they need, and I go above and beyond. Like Pat is saying, what is the fruit of that labor? Well, the fruit of that labor is they tell everybody else about you, and then you have people that come through the cycle. There is monetization there when you don't think about the monetization. But people go, well, hold on. Why would I spend time sending somebody a gift or doing a this or shaking their hand and looking them in the eye and remembering their name? Why would I do that? Especially if they're already my client, when I could just go build another funnel? And that's what people think. It wins there. I don't. Guys, I. There's a guy that runs ads that he goes, alex Hermosi, Pace Morbi, Dean Graziosi, Tai Lopez. You want to see what their funnels look like? Pay me $5,000. I'm like, Bro, I don't even know what my funnels look like. I have. I've literally never looked at my funnel funnels one time. It. So it just tells you, like, when you just love people, you don't need to care about the technical side of things. People will find you, man.

[A]

Yeah. And there's some people listening right now that they're. They're micro obsessed with like every little landing page detail and. And all that split test. They're specialists. That stuff's cool and it works. Yeah, that stuff's cool. But. But, like, what you're talking about is like such a higher level. If you're, like, loving people, changing lives, being a good person, then, like, your not great landing page is going to do fine.

[B]

Right? This was interesting. So a couple of summers ago, I get invited. It was like, Jim Kwik, Russell Brunson, Dean Graziosi, Tony Robbins, a couple of other really, really cool people all hanging out at Tony's house in summertime in West Palm Beach. And we would do two days with each other, then we'd have a break, and then we'd come back for two more days, and it was just invite only. And on the middle day, everybody's going out and renting this yacht, and they're going out in the ocean all together, just having fun. And Dean and Tony send me a text, and they go, let me guess. You're not coming on the yacht. You're probably going to go to a random parking lot and hold a meetup. And I go, dude, I already got it scheduled. You guys want to come? And they're like, no, we just assume you're doing the thing.

[A]

Yeah.

[B]

So even when I have opportunities to be around, like, higher influence people, I choose my community. And that also shows up for them as well. They're like, dude, you could have been here, but you came here with us. And I do have a cheat code. I think the cheat code is I'm in a really. I'm in an industry where when I love on you and you do deals, I have the ability to make money from those deals. So if somebody joins my community, they're not just paying me to, like, join the community. And then that's it. I really have to obsess over their success because if they don't have success, I can't buy deals or sell deals to them. So I don't know how that transpires necessarily in other people's industries. If I sat down with you, I could help you out with that. But think about, like, how could you make money with your client long term? So if I was Sean Cannell, it'd be something like, hey, I'll help you launch a product, but I want to be 20% owner of that product that actually.

[A]

We're actually in the genesis stage of that right now.

[B]

There you go.

[A]

We have the first, like, where somebody who's like, I would, you know, if you work with us at a higher level. We just flew Nathan out to someone, coached him a little bit, shot some videos with them. But then it's also a partnership. Win, win.

[B]

See, like, if I was Sean, by the way, this is Sean's game plan, not mine. I follow Sean, and Sean's my coach. So here's what I would do. I would. That guy that you have. In my mind, I immediately think documentary, document the whole journey. What happens. The good, the bad, the ugly, all the things. Show the audience that I can take this guy from zero to hero, and then also show the audience that I will hold your hand and own a part of your business. This is what's happening in my business. In my industry, most real estate influencers have stopped selling coaching because the business has gotten really, really hard.

[A]

Yeah.

[B]

And they all go, you destroyed the business pace. I'm like, what do you mean I destroyed the business? Like, we. Nobody can do what you do. You love on these people. I'm like, you're not thinking big enough. If these people are highly successful, I make more money. Like, what are you guys not seeing about this? Same thing with you. If that guy goes and becomes successful in his product, you make more money.

[A]

It's like this. It's like partnership, collaboration. It's finding a way to make it a win win.

[B]

Nobody wants more information. They want their handheld.

[A]

Yeah. Transformation.

[B]

If you're willing to be the handholder and collaborate with them on the back end of the product, you will dominate everybody.

[A]

Yeah.

[B]

I will not hold your hand. I will not go, hey, let's do this together. I will go, hey, go Good. Here's the script. Good luck.

[A]

Yeah.

[B]

So what you're doing is handholding and taking a portion of it. And that actually gives them comfort to go, oh, Sean's in my. My corner. I'm. He's ride or die with bro.

[A]

So strong.

[B]

That's the only way to go.

[A]

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[B]

Educational content is dying, I think. You know, I've seen you and your team talk about this as well. It's like people are trying to educate. I think people want to see the inside of your life. They want to see what did you have for breakfast this morning? How. How are you balancing your, your wife and your kids and how are you doing those things? They want to see the religious aspect aspect. Like I'm not, you know. Like you made a post the other day which freaking freaked me out. It's like we're shutting down think media. I'm like, what? Yeah, but then I saw the reason and that was you giving one. It was a great hook. But the other thing is you gave a behind the scenes of like how I operate my business, which is what people really want. People don't want to go, oh, press, press record, press record, press record all the time without seeing the other side. And so I see a lot of people that it's just outdated, which is my brand is what I do. No, it's not. It's why you do what you do. And I think that, that you understand that better than anybody. And influencers coming into the game now are like, well, I'm afraid of being on camera because I'm not perfect and I don't have my makeup right and the lighting and I don't have a softbox light. Blah, blah, blah, blah, blah. Guys, delete all that crap. You, you have a superpower. If you just delete all that stuff and go authentic and show people who you are and why you do what you do.

[A]

So would you agree with this formula though that it's the old way of doing education only content is dead. But that if you still like, you still have a niche. I still have a niche and a thing that we help and educate people with. But the missing piece, if that's all you're doing, you're going to be replaced by AI 100%. But if your, if your bio is, I will help you build a profitable YouTube channel. If your bio is, I'll teach you creative finance. But then on your social media and Even on your YouTube channel, the only way to stand out in a 20, 26 and beyond world is the why behind what you do. Faith, if that's important to you, family, if that's important to you, the fact that you're going through transformation, you're doing carnivore diet. Like these human connection touch points are the bridges of personal brand in the new world.

[B]

Agreed. 100. It's going back to how to win friends and influence people. Authenticity. It's just the old school way of just loving on people. And there's nothing magical about it. It's just that you gotta stop looking at just the funnel. And why are people not clicking on the thing. It's like, well, do they know who you are?

[A]

Yeah, right?

[B]

And there's a thousand buttons, a click. I have a million funnels I could jump into. Today you have 10,000 ads. I could click on two today. Why are you different and why should I trust you?

[A]

I. For every time I've had an in person connection or if I'm talking to someone on zoom after one of our challenges or something and someone shares, you know, one, I think this is the thing I noticed. They'll be like, it's, you know, your YouTube information helped me so much. And you know, they go, but you know what I loved when you shared that you had a 1994 Honda Civic with a short shifter and header exhaust and 12 inch subwoofers. Dude, that just brought me back. And. Or you know, when you shared, you were going, you go to the banya now, which is a Russian steam bath and sauna. Like, when you said banya, like, I've been listening for a couple of years, but like, bro, like, we're on the same level. Or when you talked about your faith, the big one. Like, we love what you and think media stand for in your values. So it's, it's so. It's interesting because I just wouldn't want to hit this that people, I think, get confused because they think. Well, I think, I thought, I thought I'm supposed to have a niche and so am I just on online talking about a bunch of random stuff.

[B]

You are the niche. Like, that's the thing. You got to understand. You are the niche and your vibe will attract your tribe. I, when I, when I try and be inauthentic, let's say I try and be like Alex Hormozi, thousand times smarter than me. Just way better in general, stronger than me. Everything about him. He's just a specimen, right?

[A]

Yeah.

[B]

If I tried to be like him, here's what ends up happening at my meetups. People that are obsessed with Alex Hormozi show up to my meetups and they start asking me questions that Alex Hormozi is way better at answering than I could ever be. I'm like, this isn't my tribe. These aren't my people. I attracted the wrong person. I know that when I am authentically myself and I niche down into myself, the right people show up to the room that I resonate with and vibrate with that I couldn't otherwise. And so you guys have to understand that when I got my TV show on A E, I had 4, 800 subscribers on YouTube.

[A]

Wow.

[B]

A TV. And now, guys, I go to Disneyland now they walk me in, they give me what's called the Drake Experience, which is like a 25, 000 package. They shut down every ride that I want to go down. Nobody's allowed to ride on the ride except for me and my family. That came because I had a 4800 subscriber YouTube channel.

[A]

The Drake Experience.

[B]

They called the Drake Experience.

[A]

The rapper.

[B]

Yeah, the rapper.

[A]

Who do you think won, Drake or Kendrick?

[B]

Kendrick. All day long. It's got bodied, completely bodied. The super bowl thing is just like, are you kidding me? This is the only reason we watched the Super Bowl. So I look at that and I go, that came from 4800 subscribers. Stop trying to be like, I need 5 million subscribers. You need 500 of the right subscribers for YouTube channel.

[A]

I love your content. Sometimes you're walking through a house, you're talking about all kinds of distinctions about, you know, maybe what offer you're gonna make. Sometimes you're in front of a whiteboard, you teach, you have different formats. You have vlogs, you have talking head. For listeners that are trying to figure out their format, their delivery style, you've started multiple podcasts. A lot of people, I think, are trying to think about their way forward, like, and they think about formats. Like, what have you learned about formats in terms of. Because I kind of feel like you've done it all and you have had production teams with you and you've filmed with a pocket camera and you've had interview shows. If someone's trying to figure out, like, what they're going to do over this next year on YouTube, what are their first few moves in identifying not just their who, but their format, the style of their show. What advice would you have?

[B]

I'm going to give advice that people probably won't like. And the advice is, what are you obsessed with? And just do that. You're a good example. Anytime I have a to do list of like, you need to do this, you need to do that, this kind of content, this, that, and the other. Because that's what's working. I find that I procrastinate and I just don't create it. But when I'm excited about a thing. Yesterday I spent 6 hours planning a 122 day road trip in this big mega tour bus that we're doing. And my wife's like, man, you're like, deep into that. I'm like, I'm obsessed. I found the thing. I'm obsessed with for the week or the day or whatever it is. And for me, format gets in my way, it's more friction. I also have learned that when a production person comes to me and says, hey, I like your idea, Pace, but it would be better if this. Then I go, you took my vision away. You took my. You took my Diet Coke and you watered it down. I'm not excited about that anymore. As the visionary, I need my vision to be exciting and compelling or else I won't post. So even if I have this perfect format and this perfect thing and whatever else, I'm not. Again, go back to. Alex Hermosi is probably one of the best content creators on the planet. These guys are so dialed in on formats. That's not me. Shakespeare says, what Know thyself. I know myself. I'm gonna do the things I'm excited about and it's gonna show up and it's going to attract the people I want to do business with. That's the format that. That is as simple as it gets.

[A]

It makes sense. It's passion because that fire. You know, Benji, co author of YouTube Secrets, he actually says, follow your fun because that's going to be your best content. If you force yourself into a format that you don't love, then you're not gonna have the energy, the vibe. When you're in the middle and you get excited, that's a really good piece of advice.

[B]

You'll actually do it. Like, think about this. The content that has a perfect format that doesn't get posted or even created in the first place, versus the content you're excited about that has no actual format, which one's gonna win? The question that I ask yourself when you're brand new, it's like if you actually press record on the thing you have an idea on, and it's an imperfect format with the wrong words and the wrong captions and the wrong whatever. And you do that over and over because you're just doing it versus here's the perfect format and I followed the perfect script and I follow the thing. Which one's going to perform is the one that actually gets posted. So do the thing you're excited about. Just get it posted.

[A]

Do you ever script your content?

[B]

No.

[A]

Do you use AI personally for content at all?

[B]

Yes. I use it where I will again. I will come up with my own hook and I'll go, what am I missing?

[A]

And then you start refining it and I'll refine it.

[B]

I go, okay, great. I don't want to lose that cognitive ability of of understanding what my audience is doing and relying on ChatGPT. And I watch the young people on my team doing that already and I'm like, guys, like, it's so obvious that we're not connecting with the client.

[A]

Yeah.

[B]

And that's what our job is. So we use AI for all sorts of stuff. Like we use AI to now cold call all of our sellers and all of our agents. Like, we don't have cold callers anymore. I use AI for all sorts of crazy things. But when it comes to connecting with a client, I always tell people, if you took a lady on a date for the first time, would she appreciate you having a script? Would she appreciate you having the perfect one liner? Would you appreciate you just connecting with her authentically and genuinely as a human being and showing up as who you are? And when I let my team do AI stuff, it doesn't perform. People just know it's not me. They know it's not me. Right. And so I just want to show up as myself. And are there people I'll fall behind on? Yeah, but guys, there's. Even if my brand was 1/10 of what it is right now, even 1/20 of what it is right now, I still make millions and millions of dollars by connecting with these people. You don't have to be at that level to make millions of dollars. You need hundreds of followers and hundreds of likes, hundreds of views to make millions of dollars.

[A]

In this final section, I want to talk about building a brand that lasts. And so if we think about personal brand, everyone's chasing likes, views, they want quick growth. And we're living in a world, or some have said we've shifted from social media to interest media and brand new accounts can go viral and you're one piece of content away. Content being the variable. Yet, you know, the book of proverbs says an inheritance gained too early in the beginning won't be blessed in the end. So sometimes fast growth isn't the best growth. And there's something about building a brand that lasts. When I think about you, not just what's seen on camera, but the character that's off camera, you know. Recently, the CEO of Astronomer had a very public downfall at a Coldplay concert where he was there with somebody who wasn't his wife and the whole world saw the attention of this. You've been in stages and around some of the highest level entrepreneurs and content creators and influencers in the world, and you've witnessed over the last decade that many have blown up their lives.

[B]

Yeah, I have a Friend that I don't spend time with anymore physically, that was cheating on his wife for four years. And we all found out as a friend group. And I go, we can be friends at a distance, but I can't be around you.

[A]

Yeah.

[B]

Because just like I can catch a cold, I can catch a mentality that allowed you to be in that situation. I don't want to be around anybody with that mentality. I've watched a lot of people blow up their brands for that exact. For the stupidest things.

[A]

And you were just telling me something before we press record. That really was so powerful. There's been seasons, of course, in your life where you've traveled and you've been in hotels and you've spoken at events and you. There's building seasons, but you've made it a decision recently where you're not even leaving your family and kids overnight. You're flying in today. This is the first of five podcasts. We're sitting down. You flew in no bag, just some headphones. No. And you flew in this morning. Gonna fly home tonight. You're gonna be with your wife and your kids tonight. What. What are. What's like the frameworks, the mentality, the humility to maybe not just rely on willpower, but to make decisions to protect your family, protect your values, and think about longevity and not just, you know, growing your business and 15 minutes of fame, but burning out because you don't have the right healthy frameworks in your life.

[B]

Have you had Sahil Bloom on this podcast yet? I gotta introduce you to him. He's written one of the greatest books that's ever written, the Five Types of Wealth.

[A]

Okay.

[B]

And you do this incredibly well. It's not just about money. And he has this quote. I can't remember it, but it's basically about, there's a lost art of being happy with enough. And I know it's. I asked you when I showed up today, I go, do you have strivers curse? Which is like, no matter what you do and accomplish, you always feel like you're behind. And you said, yes, of course. We all do. Okay, well, I think recognizing that is a problem, and recognizing when enough is enough. I remember when I was 22 years old, I come home from a religious mission in Korea, and I come back and I go, man, if I could just make 10 grand a month, I'd be set for life, bro. If I made 10 grand a day, I'd be. I'd have a problem right now. Like, I got teams and people and whatever the goalpost Moves so many times. But what ends up happening is you realize it wasn't never, ever really about money. It was just about forward progression, which is what I think the universe wants us to do is progress forward. And so we as human beings think money is the way to progress forward. But that's not. I hit a point where I go, this is literally the life I crafted. Shout out to one of my friends, Trevor Mock. He owns a company called carrot.com. it's a website for real estate investors. Not important for the show, but Trevor Mock, I was fly fishing with him in Roseburg, Oregon five years ago, and he says, do you know what your perfect day looks like? I go, what do you mean? We're literally casting on the river and he's looking over at me, asking me these questions. And I go, no, I mean, this is pretty close to a perfect day. And he goes, no, no, no. But like, you wake up, you know what smell you smell the first conversation you have. Who are you waking up next to? And do you know all the way from 12am to 12pm do you know exactly what you, what your perfect day looks like? And I go, I guess I don't. And we go back to his house that day. He shows me this whole entire book. It was like maybe 180 page notebook. It was filled with exactly what his perfect day was.

[A]

Wow.

[B]

To every little detail. I'm on page three and I'm sobbing, Geez. So I went home. This is five years ago, 2021ish. And I wrote down what a perfect day looks like. What does my bank balance look like? What does my team look like? Are my team safe? What this look like? I crafted it out. I hit that three years ago and I thought I wouldn't hit it for 15 years, but because I crafted it out, I manifested it. The universe says, oh, this is what you want, the universe. The universe is amazing because it understands your interaction with the algorithm of life. And so what's interesting is if you hang out with turds, it's going to deliver more turds to you because it's going to go, oh, you say you like sailor stuff on Instagram, but you're over here liking construction. It's interesting that people follow, let's say dog stuff on they follow, follow, follow, follow all these dog trainers, but then they're interacting with construction videos. What is the algorithm going to feed you construction videos? So you might say, I really want to be balanced in my life and I want to be wake up in the morning next to my wife. And my kids. But I'm traveling around the world and I'm doing this and I'm hanging out with influencers. What is the universe going to deliver more to you?

[A]

Traveling around the world, hanging out with influencers.

[B]

So there was a point where I had to tell the universe, this is the algorithm I want my for you page. Right. And I started interacting with exactly what I wanted and the universe shows up in that way. And of course I want those things, but I want them to only benefit. And also you get really efficient, right? Like when you were first starting your brand, you were. You spent 80% of your time thinking about what you wanted to do. Now you get good at it. You go, I don't need to think about what I want to do. It's do it.

[A]

Yeah.

[B]

So all that 80%, 80% of the time I spending on the thing, I now just apply that to my wife and kids. So I would. Man, Sahil Bloom, he said he the quote about being happy with enough was like, do I have enough, bro? I have all the things. I have everything I could ever imagine. Another thing or another car and another nice watch and another thing is not going to change my life. But impacting and moving forward and how do I do that? It's having perfect balance.

[A]

I have one more question for you, but I also want to just acknowledge and say I'm super grateful for your friendship and super grateful for just the model you are giving in the online influencer business space. You're one of the good guys.

[B]

Thank you, brother. I try to be and I'm lucky that I have friends like you to aspire to be. Iron sharpens iron. I want to be around guys just like you. And I've looked up to you for a long time. What you did and what you did in that little room and starting your brand has changed not just my life, but I post again. I post today on I'm hanging out with Sean Cannell. Hundreds of DMs and they're all like, press record, press record, press record. Like, you have changed so many people's lives, bro. Thank you, man.

[A]

I appreciate that. Grateful for you. Where can people, you know, give a little list of like resources? You got a great book. You have a couple things. I have one question. More question for you. But give a shout out to your stuff. We'll link it all up in the show notes.

[B]

YouTube. Great. I would go to whereispace.com I'm about to go on a big 125 day road trip tour and on wherespace.com, i'll give you some cool freebies to, like, get started with things. I do, but I really don't care if you follow me. I care if you come and meet me. So. Whereispace.com I'd rather shake your hand than get your.

[A]

Like, I encourage people to go to that website, and they should meet you. And we just had Caleb Raulston on the podcast. We actually go 20 years back.

[B]

Caleb's awesome.

[A]

You know, we were in the same small church, and I got him into video in Marysville, Washington, an hour north of Seattle, 20 years ago.

[B]

That's crazy.

[A]

Yeah. Well, I gave him the book Crush it to Read. He'd never read a book. He just. He didn't care about learning, and he read Crush it in two Days by Gary Vaynerchuk as a junior hire. And I guess my point was one of the big themes of the podcast was to, like, get outside and meet somebody, maybe move. But if you can't move, get on a plane, get in a car, drive somewhere, connect with people. You want to start seeing momentum. Don't just shoot videos at your house with your DJI pocket in your room, but, like, connect with people.

[B]

Yeah.

[A]

And so even just if you are someone listening to this right now can go to that website. What is the website again?

[B]

Where is pace.com?

[A]

We'Ll link it up in the show notes and, like, just show up. You maybe. You maybe don't care about real estate or creative finance yet. Just show up, shake some. Shake some hands. But, like, amazing things starts to happen. And one of the biggest things he said back when he was around 21 is he said, I just realized that when you're moving and taking action, like, you just get a lot more lucky. You know what I mean? Like, you just. It's a. It's a network effect, and that could build a lot of momentum. So check out that website. And also, if you got value out of this episode, like, rate, review, and share the podcast, this was a deep one, and I definitely could think of a couple people that would need to hear this as we land the plane. There's some individuals that still look at the mountain of starting a YouTube channel. They're plateaued. They feel stuck. And there's a lot of enemies right now. Like Drake, he has a lot of enemies. Kendrick is one of them, and he got bodied. As you said, there's a lot of enemies. It's like algorithms, competition, challenges. What would you say in a 20, 26 world would be your first few steps for somebody that wants to get into the content creation game and just start building momentum, get out of their own head, get into the game and what their actions or their habits or their routine would be to do it.

[B]

It's interesting. When people go to buy a car, they don't complain about the car before they own it. They go, I want to buy the car. I want to buy the car. When I buy the car, then you buy the car. I remember I got my first car. I get a flat tire within a week and I'm complaining about my flat tire. My dad goes, you were just saying you wish you had a car. Flat tires come with cars. Yeah, get over it. I was like, gosh dang. And it stuck with me the rest of my life. And so, same thing with building a brand. You're going to have some flat tires, you're going to have the Kendricks come after. You expect it. It's part of having the vehicle that you really wish you wanted. And that helps me get over that. The other thing that I would do is going back to. Best piece of advice I could give you is get into go to events where people are trying to do the same thing you're doing. And if I had to start all the way over, let's say I deleted all my social media and I had to change my name, I would do the content. That's the good, the bad and the ugly. I would show people, this is what I learned today. Rather than look how smart I am. Right. I think imposter syndrome keeps people from pressing the record button. I would say this is what I learned today. Here's what. How am I gonna apply it tomorrow? Hey, here's how I applied this yet from yesterday's lesson. And I just keep documenting my journey. That's how I built my brand. I literally just told people, here's how I failed. Here's how I screwed up. Here's what I bumped into. Here's a such and such. And I built that following over a good amount of time, guys. That's all you have to do is just document the things you're learning on a daily basis. It is that simple.

[A]

Pace Morby. So grateful for you. Thanks for coming on the podcast Think Media podcast. My name is Sean Cannell, your guide to building a profitable YouTube channel. And I cannot wait to connect with you in a future episode.