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- [00:00]
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Is it actually possible to reach ten thousand dollars a month on youtube without going viral yes and this coming tuesday the eighteenth i'm teaching the five stage system serious creators and entrepreneurs use to do exactly that this brand new free online class will show you why creators plateau what's working right now how to leverage ai and how to find your exact stage so you know your next move move register for free at think creator class dot com that's thinkcreator class dot com all right let's dive into the podcast literally everyone they're like all of our views are down these are like established creators a lot of them are pretty big they've been doing it for a long time overall the the.
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The channel's been very on the struggle bus lately it does seem like there's been like a very dramatic shift youtube.
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Isn'T dying it's evolving here is the truth youtube shorts now surpass tiktok daily views by a lot i think it's one hundred billion daily views youtube on tv continues to grow massively in the next seven years the creator economy is going to grow by four x so it's not that youtube is shrinking it's that viewership is more divided than ever before and sometimes we ask ourselves like man i kind of feel down does that knock you out for one day two days three days that really sucked i put a ton of effort into that video i'm really gonna pout about it and complain for ten minutes and then i'm gonna lock back in and do the next one i think that's where the game of youtube is won or lost on the day where you get up and you film when you don't feel like it four tips of how to win on youtube hard mode because you can still win but i think it takes more energy and effort right now so first of all the.
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B
Algorithm hasn't died i mean youtube hasn't collapsed but but sean the game has.
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Changed yeah and i think everybody is feeling this right now a lot of people are reporting that views are down and they're disillusioned because there was this trend in so many youtube titles and so many youtube videos youtube easy mode youtube's on easy mode now and there was some truth to that because if you could package a video right you could break out in the algorithm as a small creator which is still true but everyone's also feeling the youtube views recession that's happening right now and so i actually wrote down four different case studies i'm curious your thoughts on that i wrote down kind of some of the changes that are happening and four tips of how to win on youtube hard mode because you can still win but i think it takes more energy and effort right now so first of all let's just look at some of these case studies and you know if people are watching this on youtube i would love to know in the comments are your views down right now are they up if you've been established for a while what are some of the trends you're noticing obviously on audio you can't comment but here's some of the case studies you mentioned gary vaynerchuk yeah he recently launched a brand new vlog channel to isolate out his daily vlogs and we went to his channel at the time of recording this and the most popular one the peak views was around eight thousand views and most of these episodes are getting around one to two thousand views so i think that's something to pay attention to if gary vaynerchuk with a team of fifty plus people devoted to his personal brand with as many years as he's building his personal brand it proves that even legends start from zero again that if that's gary vee and you want to start a new youtube channel i think you should have realistic expectations and so i think a takeaway is even the best start over when the game resets don't compare your beginnings to somebody else's decade and even legends have to start from scratch now a second case study i have a dog creator friend like really cute dogs been vlogging it's all about the dogs they're the main characters they were in our livestream recently and they're like our views have dropped fifty percent even though our quality standards are high and so i don't know some possible causes could be ai distraction shorts taking attention audience fragmentation but the point is the audience hasn't disappeared but it is more divided like you're not losing you're competing in the new attention economy like there's more creators to watch you know if people want entertaining content of cute dogs there might be a lot of ai content that is stealing their attention i'm curious what are your thoughts on these first two case studies no it's.
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B
Fascinating i think first and foremost is i actually would i just imagine gary smiling you know as he's looking at the eight thousand views on that channel because he's like yeah i know he's just been around the block no stranger to the long haul at the same time thinking through someone who's just starting at the very beginning who has no you know no presence or anything like that i think it's also humbling to be like okay yeah so this whole youtube thing is going to happen overnight it's not going to happen if i just do like the perfect upload even like even one video like i could have one video that maybe i get the eight thousand views it doesn't mean like i'm sold for the rest of the time i'm on youtube there's still work to be done but the idea of views being distributed i think is so much more accurate than like all my views have gone away well maybe they went away from you but they're over to other people they're over to other things in the world that we live in my goodness ai tv show i mean like there's just so much that could be pulling views that count like on devices or count towards events or count towards other things so i think it's all about you know you're not really remembering like you're not losing you know but you are competing in a whole new category yeah and there.
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Is hope we have tips we have kind of i think the big mindset shift but i have two other case studies so i was at an event it was a meetup for creators but the most of the creators there were car creators doing like mods to cars doing rebuilds doing car news around the sema event in vegas and what was fascinating is it sounds extreme to say everyone there was also other creators there that are in personal finance but like literally everyone they're like all of our views are down so i know that's not everybody's experience we have many students in our programs that are like oh we've just been on this upward trajectory some people and some of those things have to do with the niche you know they have to do with seasons and seasonality and if certain topics are hotter at certain times but still these are like established creators a lot of them are pretty big they've been doing it for a long time and i think a big takeaway here is i was like well you know are you still okay like how's your business and they're like yeah we're still doing fine we're diversifying we're still doing some brand deals but they were also adapting they were cutting some costs pivoting strategy doubling down on loyal fans and so smart creators survive hard mode by adapting not by complaining and then there was another interesting video that was circling around linus tech tips one of the biggest tech channels on youtube reported that when their videos typically get a million views a recent video only got three hundred thousand that is views down by seventy percent and you know it's funny listening to that though would be like bro i would kill to get three hundred thousand views that's a bad day for you but i think it's all like relative like suffering is relative and subjective we all feel it if you were getting a thousand views it's discouraging to get three hundred if you're getting a hundred views it's discouraging to get thirty or three and they mentioned that there could be possible factors like ad blockers or ai recommendation shifts or algorithm tweaks but one of the things they also said was like man we gotta double down into hard mode more rigor they were just like you know what are we doing to pivot and adapt they were wondering if their channel memberships were distracting you know where people pay to see some of the uploads but the channel members can see them all too many things to click on too many choices do i actually do less volume of uploads higher quality these are all the questions so i ultimately think here's the truth youtube isn't dying it's evolving and here's the truth the macro trends is that still youtube is way up youtube shorts now surpass tiktok daily views by a lot i think it's one hundred billion daily views youtube on tv continues to grow massively the creator economy is expanding forex growth is predicted right now by the analysis that the crater economy is going to grow from about a two hundred fifty billion dollars industry to over eight hundred billion between now and thirty in twenty thirty two in the next seven years the crater economy is going to grow by four x so it's not that youtube is shrinking it's that viewership is more divided than ever before and so i want to talk about the mindset and and then also four tips to win in hard mode but let's talk about the hard mode mindset the truth is youtube is like a video game do you have you played any video games yes absolutely like.
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What video games so yeah this is like back in like ps two days.
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Okay you know i'm saying like yeah little lord of the rings okay star wars battlefront okay did you play star wars battlefront you ever level up the difficulty or were you only uneasy no.
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Yeah especially when you just look and like you have buddies over or whatever you're like let's just go super hard and then you just die you know.
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Like die you just die instantly yeah this is easy easy was a lot.
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Of fun there's a weird thrill that you get out of it you know.
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But yeah it is kind of funny because for a season you know now i've got some kids building the companies kind of busy there's a season where i played through last of us two final fantasy vii remake uncharted love those games and so anybody who's played a video game knows that when you first play on easy mode everything's simple you know what i mean you could take so much damage you're like standing you're standing at me and they die you're sending yeah you just look you fire like one shot they're firing you you're sending them middle like being shot up you don't die you have like unlimited health and when you switch it to hard mode you you're dying like instantly yes you're like i can't even i can't even progress a level let alone beat the game so what's the only way to win is to level up your skills and so how do you win on hard mode what's fascinating is youtube is a video game it's i love that i mean it's it's click through rate it's algorithm it's how do i how do i retool so that i can crack through the algorithm it's math it really is a digital game and of course as real people maybe we're using ai maybe we're shooting our own videos maybe we're vlogging and so i wrote down a couple things you could walk us through this lead us through these four tips for what it would really look like to beat youtube on hard mode i love that and.
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I love going with this you know video game imagery so i think the first thing you gotta do is you think about what okay what can i do to like not die right away right i'm going to start upgrading my weapons and so how that translates to youtube right okay thinking about the tools that i'm using the strategy that i'm actually deploying by the way am i even using a strategy like i just said earlier sometimes it's just fun to go on hard mode and just die because you know what i'm saying but like if you're actually trying to level up and move from the beginner level to the intermediate to the next level i mean you have to have a strategy in place you know and so i think about upgrading your weapons i think about okay mastering what are the things that i have and i still am blown away sean by the tools that youtube just gives you for free i think sometimes we forget we we just are allowed to create a google account to create a youtube channel yeah publish videos and not even have to work to get analytics given to us like things are measured and things are quantified like on our behalf yeah and so i don't think a lot of us use the analytics enough and so when i'm thinking about leveling up man i gotta tell you what if i'm like coaching somebody and they're coming to me with this sort of situation i'm gonna crack open the analytics like i wanna start there start with data start with like what what weapons you have currently and then from there get some information to then know what to go upgrade you know i mean it's like that dashboard or whatever where you can see the state of things and you see like how many more points you need to buy the set that's what your analytics are doing for you so that's the first place that i would.
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Start with somebody yeah i think about so number one upgrade your weapons upgrade your tool upgrade your strategy you know i think there's a lot of practical things people could do here if youtube's on hard mode you need better tools you know one of the people we partner with is vidiq and if our listeners don't know you can actually do a month of vidiq for one dollar so even if you just try it out for a month that's a good.
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Upgrade and it's the pro plan too.
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It'S the boost plan yeah so if you go to vidiq dot com think we'll put that in the description but that's a tool that is a tool in your tool belt i think one of the things too it's like it's not just the tool it's how you use it well if i invest in vidiq well now i win no no it's not it's not the only thing you need but like the someone who has an advanced tool that you don't have that's why they're beating on a hard mode and that's why you're losing video ranking academy our programs those are a tool like that's a tool in your tool belt it could be your software or ai and then you know in world of warcraft yes certain bosses certain enemies you don't go fight them by yourself collaborators team members so if you're rethinking like you know i'm not saying you have to hire anybody but like expand your thing who could you collaborate with again that would be a tool like we're going to defeat hard mode maybe i need to build my network up maybe i need to go to an event this year maybe i need to so learn what's actually working today not last year and when you think tools weapons yeah cameras software collaborators education just the person that has the better tools and the better weapons and in every game i played you you know in in final fantasy you have materia and you get like a sword that had slots and each of the material and the combinations would allow you to like use lightning or use water use all this different stuff to enhance that tools you have how you use them how you're editing the psychology of it all that is huge but let's hit number two yeah number two is.
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Going to be strengthening your armor so if we talked about weapons it's also kind of like in by armor as a youtuber i think that equates to your mindset your consistency the patience it's like the internal stuff that not a lot of us want to talk about we want the hack let's just keep it real i want the next thing i can do i kind of want the weapon that i could just save up a whole bunch of money pay for it and just blows everybody up on the first time right but the reality is that's just not gonna happen right away so how can you strengthen your armor your like inner stuff the stuff that's like okay i'm going to expect slower growth and keep going this might be a side quest for a second but my wife and i are expecting child number two and you know the midwife that we're working with is kind of saying he like want to put out there like anticipate you know a longer a longer wait time for the baby right because it's like a lot of newer moms especially when we had our first son it was like hey make just like pretend you're going to go all the way to like forty something weeks because a lot of the times it's harder you know to think because you're thinking about like oh the baby's going to come like sooner or you get to like whatever thirty eight weeks you're like i'm not here yet and so it's the idea of adjusting your expectations from the get of like this is going to take longer and so you're then it's like if something happens if you have an outlier video if you get a video that does like better than the others oh that was cool yeah but like i wasn't anticipating that yet because i was just so focused on like the next step and my armor my weapons is trying to make a better video if you expect slower growth that's going to help you stay patient then if you stay patient can help you focus on the habits that you need to be working on as a new creator as a content creator not necessarily the next hack that you can deploy yeah i.
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Think in this year you have to have such a resilient mindset and when i think about strengthen your armor strengthen your mindset you know i think about how if you have like a weak mindset like one negative comment or put down could spiral you for the day you know one setback in your day how long does it take you to recover it's a good question it's like you know we all deal with discouragement we deal with depression at different levels we might have a bad day at different levels and sometimes we ask ourselves like man i kind of feel down does that knock you out for one day two days three days man it's been a bad week someone who's developed a resilient mindset is like that really sucked i put a ton of effort into that video i'm really going to pout about it and complain for ten minutes and then i'm going to lock back in and do the next one so some people takes ten days to recover some people it takes ten minutes to recover you know it's interesting because even in like this is a pretty well known thing that anybody from whatever faith background might have heard about the armor of god before the helmet of salvation that's like guarding your mindset the breastplate of righteousness but it's guarding your heart so whether it's negative circumstances setbacks it doesn't reach your heart it doesn't defeat your mindset talks about the shield of faith and it talks about the sword of the spirit so you're able and the shield of faith extinguishes every fiery dart of the enemy now we're talking about spiritual mindset but also think about it's like youtube it's like shoot i just got bad news about the algorithm i i just got bad news about my niche oh my niche changed now the compliance of the different things that happens to business owners so it's like how quickly no i extinguish every fiery dart of attack and of negativity because you've got armor and that is that emotional side youtube is an emotional roller coaster and for those that are just locked in i think the action i'm here is to focus on habits and not hacks to your point let me just get a tool or a software you know a lot of our people and let me speak to our video ranking academy members you know those they're in our groups and they're benefiting from the material and they're benefiting from the education and they're using our ai tools amazing but it's not just about hacks and all of that information it's also about your habits i think that's where the game of youtube is won or lost on the day where you get up and you film when you don't feel like it's on the day when you're like man not just one bad upload you're like it's been a couple months of being in a slump and are you still able to summon innovation creativity keep going because what anyone who's truly been successful over the long haul if you ask them and say was it just like win to win no setbacks every year got better than the last it's all been smooth sailing and you never had any drama in your life and and you never had any days when you didn't have back pain you didn't want to film and it was also so easy they'd be like what are you talking about they're like there was there was a year when you didn't even realize what i was going through the kind of like stress pressure my nervous system was you know dysregulated the whole time i had all kinds of external drama youtube's hard enough on its own just like enough stress just on your youtube business people are dealing with you know family drama kids financial pressures you gotta strengthen your armor so i think that's good let's hit the next two kind of quick for the episode yeah for sure i.
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Think a good segue into this next one which is training with allies means plugging into community getting mentorship getting some coaching i think about how many times you would attempt like how many times do you replay a level when it's just you versus when you're playing with somebody else when you're in co op mode you know what i'm saying yeah and i remember those those are like the those are the memories you know what i mean like i will go so much further if there's someone else there with me and we're trying to like battle the same thing i'm gonna i'm gonna take more shots at it i'm not gonna get it give up as easily and put the controller away and try later so i'm thinking about like the benefit of training with allies playing doing youtube in co op mode not necessarily like on your channel you're like bringing in someone else though that could be an option but more about just hey who are you connecting with to help hold you accountable who are you connecting with to help spot your armor spot your weaknesses right and so i think about you know who can you collaborate this collaborate with this year what masterminds do you need to join who do you need to stay connected with are you even around anybody right now because i'll tell you what we're just coming through the holidays and stuff like it's who are you talking to about this youtube thing yeah probably nobody right because aunt kathy or whoever just doesn't even know anything about this stuff right you're talking about the turkey you're talking about whatever thanks for the gifts and the stockings appreciate it and then you go back and you can't wait to crack open this youtube thing who can you actually like brain dump and heart dump about this journey that you're on and then collaborate and kind of swap secrets i think that could be.
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The ultimate level up yeah i think that's a really powerful point and you know one of the things we have is we have coaching group coaching and one on one coaching it's not for everybody but if you would want to connect with us at viral video coach dot com you can just fill out an application we'd love to know if you want help you want to get into a circle you want to get into a community because train with allies here's the point learn from people already winning on hard mode when you're looking around and you're like man just no one's winning anymore that's not true you have no idea what people are doing behind the scenes what they're cooking up how they're adapting how they're pivoting and so you want to learn from people that are already winning on hard mode i think about the power i do therapy every other week or sometimes once a week and that's therapy for my personal life and it is interesting it is a routine it is a something on my calendar so i train with an ally for my mindset as a business owner you know we got thirty team members that think media a lot of pressure you know thinking about what it means to lead a team like that i'm like shoot i gotta train with allies i gotta be in kind of that armor piece it's not even just me going internal and yes i got a devotional life and i got prayer but i've learned like i need other people and someone who can like see my blind spots even just encourage me even just lift me up and so i think the power of coaching and one of the reasons why people love like our vra elite and vra accelerator programs is like if that's all you got i mean we do all the tactical stuff and we're helping people split test titles and getting super gangster on their channels but like just the fact that you're learning from people that are already winning on hard mode giving you a whole different perspective keeping you locked in keeping you motivated your circle is everything and if everyone in your circle is winning on hard mode you will as well but if everyone in your circle is cynical is defeated is looking at all the impossibilities that kind of is tough it's really easy to be like yeah you know by the way right now you turn on the news and you go more broadly if everyone right now man just the economy you know man what's happening with just the division what's happening in politics i'm not invalidating any of that but there are pockets of people that are impervious to these external pressures yes that's why people winning on hard mode like to link arms they're like we're going to be in a group that's like optimistic that's finding a way that's innovating that's being creative and i found that a lot of times even the people you know there's some listening maybe you're on that medium level you know what i mean you've been on medium like it's not even just the easy mode you've leveled up your skills but like you stepped to the next level of the game and it was a whole nother thing you zoom out a little bit work with somebody that can help you dream bigger and i would encourage people this like if coaching with us isn't the answer get into something get into some mastermind community find the group of people you align with find the individuals that you can train with you know i heard this it was like you know you're an average it's kind of cliche but you're an average of the five people you spend the most time with yes but it's really not cliche it's psychology backed there's been data and analysis from this and the truth is like if your five closest friends are alcoholics you'll probably be the sixth if your five closest friends are obese you'll probably be the sixth if your five closest friends are broke you'll probably be the sixth but if your five closest friends are millionaires you'll probably be the sixth and if your five closest friends are in shape and like eating healthy you'll be you'll be the sixth and not overnight you just start hanging out and being around that circle give yourself one two three years and the pounds just start dropping off because of osmosis and so in some cases that's not saying you should give up your friends or be judgmental in those aspects you can make those own personal decisions but you need to build a circle of other wartime leaders if we're gonna beat on hard mode who do you wanna partner up with you want some weak players on world of warcraft you wanna be in a circle that's able to be like we're gonna go take down this giant with other giant killers with other mighty men and mighty women so okay train with allies love it so.
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Before we jump to speaking of attacking the boss i think it i'm curious what you think about this three different categories of people to ally with this coming year maybe try to find someone who's ahead of you try to find someone who's next to you yeah try to find someone who's behind you that's good thinking about like okay who's calling you up yes the gandalf who's the dumbledore who's the yoda pick your you know whatever it is right but who's next to you who's the sam the frodo running with you know like who's running with you and who's that person or people that maybe you're pouring into because i think all three of those have this really cool effect of you learning right you battling and then you sharing what do you think about that.
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I think that's totally super valid and i want to empathize you know one yes find a mentor that's ahead of you the best thing you could do when you think about where you want to go is identify somebody that's already there i was just having this conversation with a friend and i was like hey you know we need better mentors and what that could look like if you can go hire them or be in some kind of program but here's they could have passed away what i mean is like they could be an author like let's say you wanted to find a strong couple like how are we going to have a marriage that actually embraces this much pressure and this much stuff in business well is there a couple that's already living it that's the like who's who already is a couple that's in business that's trying to raise kids this way that's trying to do this and that's maybe hard to find but talk to chatgpt about it and then you might and you know that's why biographies are cool you're like actually oh yeah you know i was talking recently to someone and they were talking about like power couples and they were talking about rick warren and kay warren from purpose driven life in the church they were talking about like you know different individuals so you go okay i found like a somebody to model and here's what i'm saying here it's like so then read their books study them go look out because there is a model that's ahead of you find the person that's ahead of you that's maybe built the business or built the lifestyle or built the type of channel or built a type of ecosystem yes find that peer and sometimes that takes years i think about the peer i've prayed for years to find peers and recently my friend anthony langdon you know we met at church we then met at this place called the banya and then we started to realize there was all kinds of alignment and now we're able to meet once a week and it's kind of cool that we're like you know hanging out in a sauna but we're both in business and we're both like getting our butts kicked all the time because that's just what happens in business it's my favorite meeting because actually what's therapeutic about it is him just coming in and being like yo i'm dealing with this and i got this challenge over here and i actually had to fire somebody and i had to hire somebody and i had to and actually whenever he comes and tells me his horror stories in kind of a weird way i'm like bro i'm just encouraged i'm like i'm sad you're going through pain yeah but actually i just kind of feel good about it bro you know you're just encouraging me like i got this other group i'm a part of where you know i think about some of the challenges i have financially and like one dude was like yeah bro i'm going through this lawsuit right now it's like yeah the city is suing me as like a business guy citi's suing me for six million dollars and i was like that's not how big my problem is i'm encouraged by that you know like i got a six figure problem you got a six million dollars problem but these are some wartime dudes they're like yeah we're figuring it out everything's figured out about we're going to solve that thing so peers yes people kind of ahead of you and that could be hard so i just encourage people like if if you did something in twenty twenty six and twenty twenty seven get out of your circle meaning get out of like your local community get on meetup dot com you know get plugged into a local church go to the local marketplace ministry get into a small group like whatever your thing is like you need to find some of those at the side and then i agree with you i think that missing piece is finding someone a mentor spiritual principle yeah like that you're not just receiving or just iron sharpens iron but you're also encouraging someone else bringing someone along and being generous with your knowledge and everyone listening to this is a few steps ahead of somebody else yeah that's right so there is somebody you could mentor i just would validate i'm glad you brought that up i would validate like i think that's like an ecosystem of what god has woven into the universe of how we should be communal people that need other people and that are receiving and giving in that context one.
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Hundred percent i think if that's all that happened in twenty twenty six that'd be a pretty good year like the ripple effect of that going forward right okay so last thing here is finding the bosses weakness thinking about youtube finding the boss's weakness how would you how would you start this because i think there's a lot of different points of entry you know so yeah what would.
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A
Be your game plan i mean finding the boss's weakness let's go first with like an analogy david and goliath so you have david versus goliath which is a good analogy of most creators because there's other established channels there's other established businesses they've got bigger budgets and so david this small shepherd boy is facing this giant that's got impervious armor a huge sword a height advantage a strength advantage a wartime training advantage and in most industries and on youtube that's just true for everybody listening there's someone bigger there's someone better and it could feel like there's no way you could defeat the giant well when you study out history you see that well what did david do at one point like the king at the time was like okay you want to go fight goliath here put on this armor and put on this sword he puts it on he's like bro this doesn't fit right and he goes you know what i'm going to go with with the thing that i've been cultivating through my life which was a slingshot and he went got five smooth stones and he ultimately went out to face the giant and used the slingshot to find that small spot on his forehead and ultimately not go against him sword for sword or armor for armor or strength for strength but he used his unique difference he used his his one little ability to cut through that weak spot and he defeated the giant and then ultimately history was changed so okay how do you apply that practically i think it's a mindset that realizes when it comes to you know breaking through on youtube let's call it breaking through in a niche that's why you niche down that's why that's why if you use a car example when everyone was competing over pickup trucks sedans when everyone's competing over suv's you know volkswagen came out with the volkswagen bug and the volkswagen bug was looked different than every other vehicle it didn't compete there was it was a one of one it didn't compete you know cybertrucks look different than every other vehicle and a lot of people hate them but some people just got them because they're elon fans some people just got them because of tesla fans some people got them because they just want to live in blade runner and they're just you know want trying to live in the future so do that on a small level it's kind of like what is that unique positioning in a market i want to encourage really serious listeners i'll link to a playlist in the show notes we have this whole four part series on the podcast about the battleground for views and it's also based off the book positioning there's always a way to position yourself and a lot of times you're not going to go you can either go on offense defense you can you know flank or you have guerrilla warfare and that's actually applied to marketing you know it's pepsi like if it's pepsi you're not going to try to defeat pepsi or it's coke it's like offense or defense but if it's guerrilla warfare it's some like just i'm not even going to fight them on the battlefield i'm going to take it into the trees create a volkswagen bug and so that's actually a really deep series totally free it's on the podcast i'll link that up in the show notes but it's trying to think about yeah how can i pivot and in a broader industry like for us tech can we you know maybe we're in the past some people focus on just one phone carrier instead of going against mkbhd they niche down and they become a specialist in one particular area maybe it's that when everyone's doing longer form shows you decide that you do the five minute fridays and it's a different model like when everyone's doing something or the competitor's doing this it's the anti like approach it's like i'm not i'm not trying to just be so linear thinking on the level they're thinking i'm doing something different and so those are my thoughts is like you're trying to find the weakness or another way to put it is you're just trying to find the gap in the market and there always is one you know switch things up try something different i'll kick it back to you but i think about formats you know one of the things we talk about in vra masters yeah is like switch up your format if you get married to talking head videos what and you're not having success there maybe you need to get uncomfortable and go man on the street your spouse you know you get a babysitter your spouse is the camera person and you're out there doing man on the street catching real like it's the same niche that's a different format man on the street interviewing people or bringing people in video podcasting is a different format then you're not even on camera and you're doing talking you do a voiceover you really dial the script and you make like a video essay or you're talking over visuals that would be a different format lots of people get in ruts and they don't see the crack in the market or that open spot in the market and so you're not going against that competitor the famous quote is different is better than better like you weren't going to beat goliath because you were better than goliath you beat goliath because you had an entirely different approach which was the slingshot man.
- [33:23]
B
I for some reason this lyric from the band switch foot one of their songs is in my head they say if you're adding to the noise turn off this song i'm just thinking about yeah okay what what are you doing like analyzing okay what has been my content strategy so far like am i adding to the noise of my niche where am i trying to be different what do i need to turn off what do i need to what do i need to adapt and i know you can speak firsthand to this i you know i can too recently as a coach but like a whole new level of growth can and often is found on the other side of just switching up the content format the format i mean literally just switching the format like you're still you you're still your niche you're still sharing the things you've been sharing but just like do it a different way i don't know try to like vlog your way through a tutorial just see what happens like try to think of a show have you ever live streamed before i don't know like do you know just like trying different things running experiments have you ever reacted to something in your niche before okay there's try it right there's a lot of a lot of opportunities speaking of like insider vra masters right i think there's like sixteen or seventeen right video strategies of just like try this try this try this because man if you're doing the same thing odds are in twenty twenty six it's not going to get you to the same place.
- [34:29]
A
You know yeah and i'd want to before we close let people know about this too because we actually have something really cool happen for the holidays a holiday sale you know everyone's got black friday cyber monday i think ours is the best everyone's going to be getting something you know this year season two i stock up what do you stock up on i buy supplements i buy a lot of biohacking stuff so i.
- [34:50]
B
Know powder is a good time yeah.
- [34:52]
A
It'S a good time yeah yeah if you're buying any kind of supplements now's the time to stock up i always you know get those some of my favorite brands or whatever i just love a sale our sales incredible because for less than a trip to chipotle you can actually take advantage of our youtube creator toolkit what's the toolkit is level up your tools upgrade your weapons upgrade your materia that you're putting in your sword and so what we have in here and there's some ai tools so we actually have our new think media video topic generator this isn't generic chatgpt prompt stuff this is like really programmed with our data proprietary process our think media title tool you want to also talk about a free tool that youtube gives us now is the ability to split test titles that's real yeah and most people have trouble coming up with one good title you should be giving at least three titles even if you do one thumbnail because they're just text based you need to develop the skill because ai is flawed if you're like oh i'm just gonna do whatever ai says yeah now that you haven't again the tool itself the sword is just sitting there but you got to do some training yes and so we'll help you with that but you're also going to get our title system tool so you can come up with three amazing titles split test those on your videos thumbnail templates with a new training as well as a ticket we're actually doing an event it's our youtube emergency briefing and that is what every creator and entrepreneur must know for twenty twenty six it's a virtual event we're gonna help you build your game plan on youtube for twenty twenty six that's a virtual event you get a ticket to that as well a few other things all of this is at thinkmediasale dot com it's our youtube creator toolkit you can click the link in the show notes or go to thinkmediasale dot com and again you could skip chipotle one time or for some people's order at dutch brothers or starbucks by the time you've upgraded your venti peppermint mocha ad shot i don't know how that drink is becoming nine dollars thirty six cents every year you know what i mean inflation and so we are fighting inflation and tariffs this year i declare thinkmediasale dot com less than a trip to chipotle and you can take advantage of that holiday sale for a limited time and yeah let's let's level up our tools youtube is in a hard mode but it's still possible to win right now it's just time to have more rigor apply those four tips and future looks.
- [37:12]
B
Bright let's go time to cash in some coins for some skills huh well hey hard mode is i just think it's just going to reveal who's serious as we go into this next year so if you're ready to level up skill up for this next era make sure you hang close let us know like rate share review wherever you're watching or listening this is the think media podcast i'm nathan eswine and i can't wait to connect with you in a future episode.