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A
Hey, if you want to start or grow a YouTube channel in 2026, we've got a brand new resource you need to know about. Starting YouTube can feel overwhelming. What camera to use, what niche to pick, what to post first, and most people quit before they even get started. That's why we created the YouTube Creator Toolkit. It's your quick start system to go from confused to confident, fast. And for a limited time, you can save big. During our holiday sale@thinkmedia sale.com you'll start with Niche Finder to get total clarity on what kind of channel you should build. Then you'll use the AI powered video topic generator so you never run out of video ideas. Plug those into Think Media's AI title system tool to craft titles that get clicks and finish with thumbnail templates and trainings so your content actually stands out. And we've even included a ticket to to our Think Media strategy briefing that's happening right at the start of January to help you lock in your entire growth plan for 2026. It's incredible. And the crazy part is, during our limited holiday sale, you can get the YouTube Creator Toolkit for less than the price of a trip to Chipotle. Just go to thinkmediasale.com to take advantage of this special offer before it expires. Okay, let's jump into the podcast.
B
You're about to learn how Dr. Jamie Morgan went from 50 subscribers to over 35,000 subscribers in six months. She's using a basic sit down video format and one breakthrough shift that changed her approach to content creation. Dr. Jamie, how's it going?
C
Oh, Nathan, I just so appreciate being here. Thank you so much for having me, man.
B
I'm so pumped to talk with you. I think it's going to be a wonderful conversation for folks. And hey, if we haven't met, by the way, this is Dr. Jamie. I'm Nathan Eswan, one of the YouTube coaches here at Think Media. And this is the Think Media podcast, the number one show bringing you unfiltered YouTube tips for building a profitable channel. Dr. Jamie, could you give us a quick snapshot here? What is your niche and what's your YouTube channel all about?
C
Yeah, so my ministry and my niche is I mentor holy spirit filled Christian women who want to walk in God's purpose for their lives. So so that one day they will hear the words one well done, good and faithful servant so that that is who I'm God has called me to reach. And that is the entire focus of.
B
My channel right off the bat. If you're listening. Did you hear how detailed that was? I was like, hey, what's your YouTube channel about? A lot of people just be like, I don't know. Actually, I'm just figuring it out. But like, you're dialed in. Were you always that dialed in?
C
I've been dialed in. I've been in the ministry for over three decades, so I know how important a mission statement is. And I want to that to all the viewers, whether you're in the ministry or you have a business or your YouTube channel is your hobby, I want to suggest that you have a mission statement that you can say in one sentence and that you review frequently and stay on target of that mission statement.
B
You just nailed it right there. I think reviewing that mission statement and being able to filter videos through that, ideas through that, I think more of us need to have a fleshed out version of that. Did it take you a second to get to that? I mean, you said that so flawlessly. Like, how did you. Did it sound like that from the beginning or where did you start?
C
I started with that because I knew that's what God had called me to do. Over the third three decades of ministry, I've been an evangelist, a senior pastor, and then the Lord called me into the ministry of mentoring women in ministry. Male mentors from male ministers are scarce, but for women in ministry or women that sense a call on their lives, they're almost completely non existent.
B
Man, you are already dropping some straight fire here, Dr. Jamie. Thank you. I mean, this is undoubtedly a big reason why I think you've had such explosive growth as we get into some videos that have popped off lately. But I'd love to hear about your kind of like just subscriber journey on YouTube. You know, you mentioned 2021. How long have you been on YouTube? And I guess not like on. On YouTube ever, but just like, how long have you been on YouTube trying to do something on YouTube?
C
Yeah, that is such a good question. Because I honestly, prior November of last year, I thought that YouTube was a place to store your videos. Like, I. I have 35 E courses on the teachable platform. And so I would store my videos as like unlisted or private on YouTube just, you know, to. Just to make sure that they didn't get lost. And so, like, that was it. And then, Nathan, I started noticing how even famous ministers were leaving Christian television by the droves for a variety of reasons, but they were going to YouTube and they were also leaving behind like millions of dollars of television bills, right?
B
Yes.
C
And then YouTube is a free platform. It's not only free, they. Once you're monetized, which I had no clue what monetization was. When I first began my YouTube journey in November of last. Not only do you not pay to be on the platform, but you are paid to make videos. And the reach is so much greater. I did research, maybe on a Christian television show, a. Let's say a famous minister would maybe reach 600,000 people with that particular weekly teaching, but on YouTube, they would reach millions. And I began realizing, wait a minute. And I don't mean to make this sweeping generalization, but I'd never realized that television was becoming a dinosaur compared to YouTube, that YouTube surpassed television several years ago. Two billion. Over two billion people are on YouTube. And I'm like, this is the place. So I had a friend say to me, you know, Dr. Jamie, you should be on YouTube. And I want to challenge you to. To start a channel and post. Just post three videos. Just post three videos. So that was November of last year. So I was like, okay, my first video, Nathan, I maybe had four views.
B
Sounds about right. Let's go.
C
And I had one comment, and it was negative, honestly. And I want to say to people watching, listen, you just keep plowing through, like, no matter. Most of my comments are positive, but people's opinion of you are none of your business, really. So. So you just keep posting. It doesn't matter. So if I had let that one negative comment stop me, we would be having a whole different conversation today.
B
Oh, man. No, that's so true. I think about. You know, Sean says a lot, like, at the beginning, and it sounds like you did this as best you could. You count uploads, not views.
C
Yes.
B
Right.
C
Yeah.
B
When you're just starting out. So this is crazy. As of the time of recording this together, this is a year.
C
Yeah.
B
So has it already been that year, Mark? Are we coming up on it?
C
It'll be. I think it's November 21st, like, next week.
B
Y. I didn't even realize that. Yeah.
C
Not only, like, am I doing it because I feel God's blessing on it and I'm reaching so many people, but I actually love doing it now. Like, it's become. I've. I've never been, like, a hobby person. I've never, like, collected things or, like, I've never been into. You know, my husband and my son, they have hobbies. Yeah, I don't. Maybe I would have said reading in my hobby. I don't know. But I'm telling you, my YouTube channel not only is it helping me reach people, women and men around the world, for Jesus, not only is appointing people to my ministry, not only is it leaving a legacy for my family, because videos on Facebook and Instagram disappear in what, like 30 days or something? Not on YouTube. So maybe my family wasn't paying attention when I told the story about the time that Jesus encountered me, but one day they'll be able to go on my YouTube channel and go, oh, yeah, that was the story. And hear me tell the story.
B
You just illustrated, I think, the grand vision for most of us as creators on the platform, which is to not just use the platform for the platform's sake, but what it can do for other people. A lot of us here, especially if you're listening, come on, you're probably purpose driven. You're probably mission driven. There's something that you want to do in whatever niche you're in, and you know that YouTube can somehow connect the dots to make that happen. And so I just, just. Thanks so much. That was like a wonderful, wonderful example of what's possible on the platform. And what's also encouraging about this, too, is there's consistent. There's consistent talk of how views are down and how YouTube is changing and how YouTube is different. And it's actually true. Like, actually, I were just talking about this, about how YouTube is different. The volume on YouTube is more than it's ever been before. I think it's something like 20 million videos or something is uploaded every day to the platform. It's like ridiculous numbers like that. But at the same time, as there's ridiculous competition numbers, there's also ridiculous consumption numbers. Like, you were just saying it's true. Like, YouTube is beating Netflix in terms of television consumption. And so all that to say, you are living proof, right here, right now, in the last year, you got a million views. You know what I mean? You've gotten over 35,000 subscribers. You're on YouTube. Your mission. You're at your mission. Your mission filled. And you're impacting people and it's impacting your business. And so I'd love to shift gears and let's talk about the content strategy that's under these videos, because I know you just talked about. Okay, there's this phrase, Holy spirit. That's a topic choice, right? I'm sure that phrase found its way into your YouTube titles. I'd love to talk about that, but I have to address the elephant in the room. Yes, your content. And I mean this in the best way. We were just talking before we pressed record. Like, your content is about the same.
C
Yeah.
B
In every video, it's the same simple format. It's you sitting at your set. You'd have a nice background, you have a nice mic and camera as we're seeing right here. But there's no fancy B roll, no crazy edits. You're not creating like the next Avengers movie, you know, with, like, content. But these videos of you sitting there and talking to the camera are getting tens of thousands of views, even hundreds of thousands of views. Have you always filmed this simply?
C
Yes. I'm a simple girl, Nathan. I'm a simple girl. Honestly, I feel like one of the keys to successful living is simplicity. And maybe one day I'll get more. I'll get fancier, I'll get more complicated. I don't know. But I've. I film my YouTube videos on my iPhone. The front facing camera, like, not even the rear facing camera. And I use a. I script my videos out and I use a teleprompter app that kind of rolls on my. My iPhone. Yeah. When I first started, I did the jump, cutting the jump where I would, like, teach a concept and then stop the camera and teach the. Teach another concept and stop, stop the video. And I would spend two hours every night as my husband and I, you know, television, editing.
B
Editing.
C
And again, that's not my forte. I really feel like you have to say, what are my strengths and what aren't my strengths? And my strengths are not technical things. They're not editing. My strengths are communication. I love to teach, and I've preached over 2,000 sermons in my lifetime. And writing. I'm a writer also, so scripting my videos out for me. A lot of YouTube channels use bullet points or kind of just off the top of their head, and that works great for them. For me, I script it out so that at the end, when I hit stop, I literally, Nathan, just chop off the end right in my iPhone pics. I didn't even go to an editing app, for crying out loud. I mean, that's how. That's. That's what a simple girl I am.
B
I love this. Okay. And I love that you said that, because my follow up question was, it almost looks like when I watch your content, I kind of got some coach goggles on. Right. But I'm kind of like. It looks like she literally just chopped off the beginning in the end. And it's just.
C
I don't even chop off the beginning. I literally. I'm ready there. I just chop off the end.
B
I love this this is so freeing. Dr. Jamie. I have so many people who maybe, you know, from being in the VR community and think media stuff, but like, oh, my goodness, so many people are, I think, over concerned with the production quality and having the latest $4,000 camera. And if I don't have the expensive lighting or the fancy YouTube set that I can build out and I just shouldn't even press record, can you combat that really quick? Like, did you ever feel any of that? Like, wishing you had a setup or a camera?
C
I think I was so green and so naive that I didn't even know I was supposed to have a. Like a, you know, a fancy mic or like, a background. I had, like, a movo lapel mic and my iPhone, and I stood at my kitchen counter, I put, like, this little tabletop tripod with my iPhone, and I just filmed right in my kitchen. And so when I joined vra, I realized that. And then especially with Accelerator, my. My coach, Caleb. Shout out to Caleb. Love my coach. He said, you know what? We need to work on your audio quality. So I realized, I learned from Caleb that, you know, the visual, like, people will maybe overlook if a video isn't like. Like, my videos, as you said, are very simple visually. Yeah, but audio should be pretty crisp if it's not crisp, if it sounds. My audio wasn't very good, at least with the. The lapel mic I was using. So it. But after it was. After I got monetized, then I purchased a new microphone, and I, you know, thought about my background that I started. You know, I had some lights. I didn't have any lights. I had my kitchen overhead ceiling light. I mean, that's all I had. And you star. You star as Sean. The expression he uses is, just hit record. Just hit record. And that's what I did. You know, I use the expression a rock that is rolling is easier to navigate than a boulder that's stationary. Like, you got to get that boulder rolling, and then you can navigate that boulder, or God can navigate that boulder where he wants it to go. Another expression I use is, we're building the plane as we're flying it. You don't wait till the plane's built. If you wait till the plane is built, you're never gonna fly. You don't wait till all your ducks are in a row. Listen, Nathan, my ducks still aren't in a row. I got a duck over here, and there's a duck kitten in that corner. I mean, I got ducks everywhere, and none of them are in a row.
B
I love It.
C
If we waited till our ducks were in a row, if we waited till all of our I's were dotted or our T's are crossed or like, you know, oh, one day someday I'm gonna start a YouTube ch. It's a desire of mine. You know, I tell the women that I mentor, you're never going to accomplish things like binge watching Netflix with a tub of popcorn in one hand and a remote control on the other. It's as you start as that rock, that boulder gets rolling. And then you can fine tune, like with my. My fancy mic or my fancy your mic. My lighting instead of my kitchen light or like a blank wall. I just had the most. I don't know. Anyway, I put some, like, plants on a shelf and that becomes my podcast studio. And I'm actually sitting in the corner of my dining room. So, I mean, I don't even have like a podcast room. I have a podcast corner. But you work with what you have. You just hit record, as Sean says, you just hit record, you start. And something else he says that I always try to apply. You get 1% better with each video. And that's what I did. I just started. I started messy. I started just not knowing what I was doing very fumbly. And then through taking the VRA courses, being coached by accelerator through Think Media, that's when I began. That's when I was, I began fine tuning my process.
B
This is huge. And I really hope, if you're listening, that you felt some sense of freedom through that. I know I got pumped up and like, this is my day to day kind of world. You know what I mean? And so like, I love that call to action of would you just start? If you're in motion, you can stay in motion and you can get the microphone, you can whatever, but would you just keep going? And I love that you said that. Coach Caleb was so proud to hear you talking right now. And hey, if you're listening, I just want to say out loud, like in just a no pressure kind of way. You've heard Dr. Jamie mentioned a couple things. Maybe you're familiar with Think media's, you know, YouTube courses and coaching, but even if you're not, if you want to go toviral video coach.com, this is where all that stuff is. You can, you know, apply and it's totally free. Get on the call with one someone from our team just to get eyes on your channel and strategize next steps. And maybe that is one on one coaching. Maybe it's group coaching. Or something like that. But if you are interested in getting some extra eyes on your channel, some accountability, someone to pull you forward and say, hey, let's get that new microphone. Or as Dr. Jamie was just doing for all of us, just kind of kick our butts into gear. Sometimes you just need that, you know what I mean? We're in the holiday season with that kind of inspiration season for the next year, but also like the food season. So we're kind of just tired. I know a lot of us don't really do too much around this time of year, and we just think about what we're going to do, man. I would encourage you head to viralvideocoach.com, hop on a call, see if we can help you out. But Dr. Jamie, okay, so we've already established very clearly, right, the way you're creating content is simple. And that actually really hasn't changed. So what did change then? Because as I'm looking at your channel and I've got like a Vidiq plugin that shows me outlier videos, which just means there's a little score that pops up. I can see videos that over perform for your channel's baseline. And there's a very stark difference. And it's about four months ago where, you know, you had videos that were going out hundreds of views, but then consistently, all of a sudden it's like outlier video, outlier video, outlier video. Like 10, 20, 30, 40, like thousands of view start happening. So if you're doing the same approach to your content in terms of like a technical standpoint, like, what, what changed on the content creation side? Like, did you change anything about scripting, how you did titles, how you did thumbnails, how you came up with ideas? Maybe this is where that. Holy spirit kind of.
C
Right. Yeah, that's where that the, the. I had the sharp, you know, increase in views and subscribers when, when I got my mission statement out. Again, I cannot emphasize that enough. Whatever your business or ministry is or your hobby is, have a mission statement. But I have to say that in the beginning, I did bullet points again, which took me hours to edit. Now I do scripting. But I, I would say that my. I research a lot more now because VRA has taught me to research before. You know, research topics, research titles, research thumbnails. My highest video so far, I want to say, has about 135,000 views. And so I, I researched that. I do my videos, Nathan, now in video series. So that video was. Every month I do a different series. So this month I'm doing a series on spiritual warfare. But that month was my Holy Spirit morning routine where I step by step, video by video kind of outlined what my daily devotions with Jesus looks like. Everything from that, that particular one was my Holy Spirit. Bible method was the name of that video. And I did Bible journaling. I did how I pray, I did questions, I asked God my. And then the last video was eight or nine videos in, in that series. The last video was how I plan my day with the Holy Spirit, which is the last thing that I do in my daily devotion. So then I take that series and I make it into a playlist. Okay, that, that I find my viewers are binge watching my channel much more now because I refer, you know, at the end of this video I'll, I'll link the playlist above so you can watch the entire my morning routine with the Holy Spirit. So that particular video I happened upon for my thumbnail, I happened upon Nano Banana.
B
No. You know about Nano Banana?
C
I know about nano Banana.
B
I love it. How would you explain Nano Banana?
C
So because I'm not artistic and because I'm not technical, thumbnails were like my scourge. I remember saying that to Sam who is like the thumbnail coach. I love VRA because they have coaches for every. Like, it's amazing. But I remember saying to him, like, thumbnails are my scourge. I need help. And so he suggested that I use nanobanana. So nanobanana is Gemini's, is one of Gemini's Google's AI tools and nanobanana is an image creator. Now I have used other image creators and it just, they just didn't work for me. I don't know. It's all about what you put in with the, it's all about the prompt that you put in with what you get out. So I'm sure it was my fault. But that particular video I simply, I went on Nano Banana and I have the free version and I just said, I have, I have a system with Nano Banana. You want to hear my system?
B
Yes.
C
I have one Z. 1, 2, 3, 1, 2, 3, 4, 5 things that I, I include in the prompt, the setting, the subject, the action, any objects besides myself, and the lighting. So for that particular video, I said to Nano Banana, I, you know, uploaded a picture of me and I said, I want the setting to be a kitchen, a normal looking kitchen. And I'm. And there's a woman, the woman that I just, I never say me. I said, the woman that I just Uploaded the picture. I want her sitting at the kitchen table and I want the. I want a Bible in front of her. And she's looking down at the Bible and she has a pair of jeans on and a pink sweater and hoop earrings. No, literally, you can get that detailed, right? And I said, I want there to be a kitchen window and I want there to be plants, like sitting on the windowsill, and I want there to be light streaming through that kitchen window. And I want there. I want the lighting to be like. I don't know whether I use the word cinematic or moody or, you know, kind of like a. Just not real. And boom, that's the image that came out. It amazes me because again, that's not my strength. So I created the thumbnail using Nano Banana for that. And then the title was. And each word is strategic. My Holy Spirit Bible Method. So my, my. The connotation with my is, I'm going to tell a story. I'm going to tell you my story. My me.
B
That's right.
C
I feel like, and I could be wrong that YouTube and social media in general. But, but YouTube belongs to the storyteller. Like, I feel like telling a good story is what people love to hear my videos where I'm telling a story about what I went through or my struggle or let me tell you what Jesus did for me. They. They have a much higher. They have much higher views than my other videos. So my, the connotation is I'm telling a story. Holy Spirit, which we already talked about Bible. And then method. That word, method.
B
It's a good word.
C
It's like, it's almost like, it doesn't. It's almost like intrigue. Oh, she's got a method. What's the method? You know, I could. Or I could use the word system. You're like, oh, oh, there's a system. She's got a system. She's got a method. What's the method? And so those words that went into that title and then in parenthesis, I had simple and powerful. So I wanted to get across. It's for the new. It's for the new bible reader storytelling.
B
Dr. Jamie. It's, you know, in the content creator space. I think it's one of those things we all hear about. But it's really hard to, like, figure out how to do it. Especially this whole content creation thing is new to you. And so I love how you broke that down. And just the, it's almost like storytelling for you started with the title and thumbnail, like how you were Talking about your prompt for the thumbnail is like, oh, I want to want sunlight coming in. I want it to feel clean. I want it to feel, oh, that's like a scene. And you said the word.
C
Yeah. Right.
B
Whether or not you know in your prompt is like, that's a story. And I'm looking at it right now like it's, it looks like it's the moment of a scene in a movie.
C
Right.
B
And then that title complements that scene by to your point, saying, well, this my Holy Spirit Bible method. And I loved what you did in the parentheses because it diffuses the intensity, I think, because, I mean you could tell me for sure, but like in your niche, I would imagine goodness, Holy Spirit, let alone the Bible, you know, so many different ideologies, so many different points of view, for lack of better phrasing, could be a complicated topic.
C
Right?
B
Right.
C
Oh, for sure.
B
And so for you to diffuse that complication that the viewer could have in their head, you say Holy Spirit Bible method, simple and powerful.
C
Right.
B
That's what makes me ultimately want to click in because I just don't need another Holy Spirit Bible method.
C
Right.
B
You know, but oh, your method is simple and powerful. Yeah. Tell me about how you do it. That's kind of what I'm looking for is that seem to resonate is that seem to be like the idea with your audience and your niche like that people are looking for that sort of approach.
C
They're looking, they're looking for simple. They're, they're looking for simple. They're looking. I, I, while obviously I want to give my viewers the best experience and them walk away with, you know, just a information packed video and like, wow, I learned so much. Re. That's why I do video series almost how pastors do sermon series. I was a pastor for 15 years, so I did sermon series. So if it was a the topic of, I don't know, let's say I'm making this up unforgiveness. Instead of just throwing everything into a sermon about all the ins and outs of how we should forgive, I would break it down into six sermons.
B
It's huge. I think a lot of us, especially newer creators too, and even veteran creators, to be honest, we often try to put everything into one video when more often than not there could be multiple videos within our idea for a video and you could spare yourself the brain calories and the stress of trying to pack so much good content into something, but then extending the length, the time required to film and to prepare like, and just Breaking it down into a series. And so I love how you're talking about that. Do you mind breaking down? How do you communicate to your audience about your series? Do you. Do you tell your audience, hey, this is video number three.
C
I'll say this is the first video in a video series that I'm doing on. And again, the series I'm on now is Spiritual Warfare. And then each video I'll make reference to this is video two in, you know, in a series. And then I'll, I'll, I'll make. And then I always say I'll link the playlist above so you can see the entire series. And again, people are binge watching so much more now than when I didn't. I. Yes, I always had playlists, but I didn't have video series. And for me, that's the sweet spot.
B
That's huge. And that, I think, ties back into kind of a conversation we had earlier about consumption. Right. And like the, you know, YouTube taking over Netflix in terms of television watch time, it's like, well, you know, this is part of the way you as a creator can lean into that trend in this direction. We're going, yes, well, what are we doing on Netflix or, you know, Hulu or whatever? It's like TV shows or movies. We're engaging in longer bouts of watch time.
C
Right.
B
And so I think the television is a natural place for that anyway. But just in terms of content consumption, what is the next series? If you're listening or watching, what is a series you can do on your channel for all the different reasons we talked about and. Okay, I want to take a quick note here, just a quick pit stop, because if you're listening to this, I mean, we've thrown around so much stuff we have talked about. I mean, nano banana, I don't. Even if you just say that out loud. I actually remember when Coach Sam brought that up in one of our coaches meetings, and I was like, what kind of banana? And it does what you have to.
C
Like, spell it for people, like N A, N O.
B
An image anyway. So, you know, there's just like someone could be thinking, there's a lot of stuff going on. Dr. Jamie, you've been at this for a little bit now, and they could be thinking, you've clearly figured it out. You figured out titles, topics, the way you broke down your thumbnails, and someone listening could just feel stuck at the blank page level. And I just want to encourage you, hey, we put something together for you at Think Media. It's called the YouTube Creator Toolkit. And so we've got a limited time holiday offer on this stuff right now@thinkmedia sale.com but hop over that page and check out what's in there. We put together a bundle of some of our best assets for helping creators move the needle on their content. And we're actually pulling stuff out of some of our coaching offers. So like Dr. Jamie's mentioned being an accelerator, which is our one on one coaching program. We've actually pulled out different tools that are only available at that level into this one system. We're talking like AI powered tools. So if you are just struggling with the whole AI thing, we've built AI tools and processes to help you walk through topic ideas, title ideas. We've got a thumbnail system in there as well to help you find winning angles faster. It's plug and play templates for your thumbnails as well. I mean like I'm talking about it for a bit because it's just awesome. I wish this existed when I started. And over 60,000 creators at this point have trusted Think Media and our tools to help them start and grow their channels. All right. And these are the same kinds of frameworks that we use with students just like Dr. Jamie here inside of our video ranking academy and accelerator. So if you want the tools to do the heavy lifting for your next video comes to your title, your topic, your thumbnail, head over to thinkmediasale.com and grab the creator toolkit while this holiday sale is still going. Okay, Dr. Jamie, I would love to cover just a couple more things here really quick on your journey so far. What are you looking to do now? I'd actually love to ask you, you've had a crazy first year. What does this time next year look like for you? Where do you want to go? And maybe if you wouldn't mind breaking down even for you, for us nerdy folks like monetization ideas like expanding and building things and how you might use YouTube to funnel people.
C
Yeah, yeah. So I right now post usually one video a week and that has been working for me. Sometimes I'll do two, but mainly one, I would like to incrementally increase that over the next couple months so that I get to the point where I would love to have a morning show.
B
Oh come on.
C
Like Monday, Friday morning show where I'm producing five videos a week. That, that would be a dream of mine. But I feel like, you know, again we're building the plane as we're flying it. So I'm started with one a week. And now I'm going to. My next goal is two a week consistently. Consistency, absolutely. A key.
B
A lot of our audience are people of faith and some are like you like faith based channels, even teaching the Bible. You mentioned Kayla. Right. So some are actually in the niche. Right. But then there's also a lot of just other Christians that are creating, you know, in other niches, business, fitness, tech, like you name it. I would be curious what you would say to both groups of folks. The faith based creator that's in a faith niche who's trying to figure out YouTube and then also just the Christian creator who's in a, for lack of a better term, non Christian niche, but who just wants to honor God. Right. Without like being weird and feels maybe uncomfortable being on camera. Would you mind speaking to both camps here? Encouragement you might have.
C
Yeah, absolutely. I, I have a strong conviction, Nathan, that every Christian should have a YouTube channel. And then that may sound just like I feel like every Christian has at least one book inside of them, but I feel that way about you. A YouTube channel. I have a strong conviction that whether it is like you said, a faith based channel where you're teaching the word, you're teaching, you're teaching Christian content, or if you're teaching stereo audio equipment about how to purchase audio equipment, but you're a Christian content creator. I just have a strong conviction that like God needs your voice. And I live from a place of no regret. Like I'm going to have plenty of regrets for sure, for sure. Like when I graduate to heaven, when I take my first breath in heaven one day. But I want to, I try to live my life. So I have as few regrets as possible. And like he needs us all, whether again, we're focusing on Christian content or more of a secular marketplace ministry, he needs us all out there. He needs us in the marketplace. And so I want to just suggest to you that you start, you just start and, and you get that boulder rolling. And when I first again, you heard me say earlier, I regret that I didn't start my YouTube channel years ago, but no regrets. I mean, I can't cry over spilled milk. But what I did was I said, God, I ask you to redeem the time. I'm 62 years old and I know nothing about YouTube and I wish I had started years ago. But I asked you to breathe on my YouTube channel. And he did.
B
Did.
C
And he is, he is. And what he did for me, he'll do for you too. And so just start. Just start. I, I have, I also have A strong conviction that one day we're going to be giving an account for like. Like, we're going to be greeted in heaven by the 12 apostles and they're going to be like, so what was it like to get up in the morning and sit behind a desk and push a button and be able to preach the gospel to all nations? You know, and we're like, you know what? I really, I didn't like my voice. Or you know what, I'm 62 and I have, I have wrinkles now. I didn't really want my face on YouTube. You know, I didn't want it out there because they're going to be like, well, all we had was like our feet and a donkey. So like. And I just, I just feel like God needs your voice. Regardless of whether it's the Christian content or it's marketplace ministry, he needs your voice.
B
So encouraging.
C
I need your influence. If there's ever a place that we need to influence again, Google is giving us that space to have our own. Like, what used to be, when I became a Christian in the 80s, the pinnacle of success would be to have your own Christian television show. That back then, back. Not now, but back then, that was the pinnacle of ministry success. Not. Not today. Not today. Now we can all have our own YouTube channel and we can influence people for the Lord and we can just be like kind and, and loving and generous. Even as we're selling, even as we're promoting audio equipment.
B
That's right. Yes. Yes. For anyone that wants to go deeper with you, Dr. Jamie, I just want you to. I just want to let you shout yourself out because I know every time I get on a call with you, even though we're talking about YouTube, it undoubtedly slips into just life, you know, because that's just how you are. And I know that you have such an impactful ministry that you do. And so just for anyone that might want to go deeper with you, where could they find you? Where would they start?
C
Sure. I'd love for you to check out my YouTube channel, which is Dr. Jamie Morgan. And also for holy spirit filled women who want to walk in God's purposes for your lives, I'd love for you to check out my network, Trailblazer Mentoring Network. You can find that@trailblazermentoring.com wonderful.
B
And we'll link all of Dr. Jamie's resources down in the description and show notes. And remember, if you want the same kind of tools that we've used to help students like Dr. Jamie, dial in topics titles, thumbnails Check out the limited time holiday deal for the YouTube Creator Kit. It's not going to be here forever. Go to thinkmediasale.com to see the latest updates there. Dr. Jamie, thanks so much for being here and to everyone listening. Keep creating, keep posting. Get that boulder rolling. This is the Think Media Podcast. I'm Nathan Eswine and I can't wait to connect with you in a future episode.
Date: November 27, 2025 | Host: Nathan Eswine, Think Media | Guest: Dr. Jamie Morgan
In this episode, Think Media’s Nathan Eswine chats with Dr. Jamie Morgan about her remarkable growth on YouTube—from 50 to over 35,000 subscribers and one million views in just six months, all with a barebones production setup (iPhone, minimal editing). Dr. Jamie shares her strategic, purpose-driven approach as a Christian mentor for women, the pivotal mindset and tactical shifts that led to her breakthrough, her process for content creation, and actionable encouragement for aspiring creators feeling overwhelmed by production standards or self-doubt.
Niche: Dr. Jamie’s channel is dedicated to mentoring Holy Spirit-filled Christian women to achieve their God-given purposes (02:05).
Mission Statement: She emphasizes having a mission statement you can recite in one sentence, suggesting all creators should anchor themselves this way for focus and direction.
Quote:
“I want to suggest that you have a mission statement that you can say in one sentence and that you review frequently and stay on target…”
— Dr. Jamie Morgan (02:41)
Origins: Her clarity comes from 30+ years in ministry—starting as an evangelist, then pastor, then focusing on women’s mentorship due to the scarcity of female mentors (03:21).
YouTube Beginnings: Until Nov 2024, Dr. Jamie saw YouTube as video storage, but noticed major Christian leaders shifting from TV to YouTube for its global reach and free access (04:14).
First Experience: Her first upload had 4 views and 1 negative comment—she shares how ignoring early critics is crucial:
Quote:
“People’s opinion of you are none of your business, really. So you just keep posting. It doesn’t matter.”
— Dr. Jamie Morgan (06:26)
Uploading Philosophy: Early on, Think Media taught her to “count uploads, not views” (06:49).
Video Format: Every video features Dr. Jamie talking directly to the camera in a consistent, simple setting—no B-roll, no complex edits (10:09).
Technical Setup: Recorded on her iPhone’s front camera, originally with a lapel mic and kitchen lighting. Teleprompter app for scripting (10:37-11:35).
Editing:
Quote:
“I literally, Nathan, just chop off the end right in my iPhone pics. I didn’t even go to an editing app, for crying out loud.”
— Dr. Jamie Morgan (12:26)
Growth Mindset: She started messy, upgrading her mic and lighting after monetization; advises to “just hit record,” and get 1% better with every video.
Memorable Analogy:
“A rock that is rolling is easier to navigate than a boulder that’s stationary... You don’t wait till the plane is built, you don’t wait till all your ducks are in a row. My ducks still aren’t in a row... I got ducks everywhere.”
— Dr. Jamie Morgan (15:39)
Thumbnail Strategy: Used Google Gemini’s AI tool “Nano Banana” (free version) to create visually appealing thumbnails with detailed prompts: setting, subject, action, objects, lighting (22:00-23:04).
Systematic Prompting: Example prompt for Nano Banana (kitchen, bible, her image, specific clothing, natural light).
Quote:
“It’s all about what you put in… my system for prompts: setting, subject, action, any objects besides myself, and the lighting.”
— Dr. Jamie Morgan (23:05)
Title Craft:
Example: “My Holy Spirit Bible Method (Simple and Powerful)”.
Nathan’s Analysis: Good titles/story-driven thumbnails engage viewers and make complex faith topics feel accessible.
Teacher’s Tactic: Like sermon series, she breaks complex topics into multiple shorter videos, organized into playlists. She references the series/playlist in each video, inviting viewers to binge-watch (28:59).
Result: View duration and view count increased as series encouraged longer engagement and deeper exploration (29:32).
For Christian Niche and Non-Niche Creators: Dr. Jamie encourages all Christians (regardless of niche) to start a YouTube channel, contending that God needs their voices online (34:03).
Legacy Perspective: Regret of not starting sooner, but prays for “redeemed time” and has seen God bless her stewardship.
Quote:
“What he did for me, he’ll do for you too. And so just start. Just start.”
— Dr. Jamie Morgan (35:48)
Vision of Responsibility:
“One day we’re going to be giving an account…what was it like to…push a button and be able to preach the gospel to all nations?...All we had was our feet and a donkey.”
— Dr. Jamie Morgan (35:48-36:51)
Final Encouragement:
Dr. Jamie’s journey is a testament: purposeful, consistent, simple content can generate massive impact—even starting in the kitchen with a phone. Her faith in action, willingness to begin before feeling ready, and focus on service over polish exemplify the heart of YouTube’s opportunity for everyone.
For resources and coaching mentioned, visit: thinkmediasale.com