A (0:00)

Hey, if you want to start or grow a YouTube channel in 2026, we've got a brand new resource you need to know about. Starting YouTube can feel overwhelming. What camera to use, what niche to pick, what to post first, and most people quit before they even get started. That's why we created the YouTube Creator Toolkit. It's your quick start system to go from confused to confident, fast. And for a limited time, you can save big during our holiday sale or@thinkmedia sale.com you'll start with Niche Finder to get total clarity on what kind of channel you should build. Then you'll use the AI powered Video Topic Generator so you never run out of video ideas. Plug those into Think Media's AI Title system tool to craft titles that get clicks and finish with thumbnail templates and trainings so your content actually stands out. And we've even included a ticket to to our Think Media strategy briefing that's happening right at the start of January to help you lock in your entire growth plan for 2026. It's incredible. And the crazy part is, during our limited holiday sale, you can get the YouTube Creator Toolkit for less than the price of a trip to Chipotle. Just go to thinkmediasale.com to take advantage of this special offer before it expires. Okay, let's jump into the podcast.

B (1:23)

YouTube is shifting again, and most creators and business owners are completely unprepared for what's coming in 2026. Competition is multiplying, views are harder to earn, and the channels that are winning right now are using strategies that most people haven't even heard of. The 3A framework. This is for epic hooks. Look at those we have. 70% of people are still watching what I'm about to walk through. I wish I had this on day one for me and my YouTube channel and my business. In this session, I'm sharing the exact framework that these winning channels are using. We call the YouTube Accelerator Blueprint. If you've ever felt stuck posting videos that don't get views, wondering why your best content gets ignored, this is the system that fixes that. What you're about to see is an advanced YouTube strategy session that was recorded live at one of our Think Media events in Las Vegas. And you're going to see real results from a business owner who posted nearly 500 videos with zero traction until he implemented this system. Then everything changed. And so what I wanted to do is introduce you to someone that I've been able to work with, whose name is Jake Berman, and I just think, man, we got to meet actually at the Mastermind this year in February. He jumped into our one on one coaching and there's a lot of good stuff I think we can learn from what he's doing. So, quick backstory. This is important to understand. He's in quite a niche. So he's an entrepreneur. He's in Naples, Florida, and he's got a brick and mortar location for his physical therapy practice. Okay. But check this out. His niche is senior golfers. Senior. That's what I'm saying. I was like, I was. I loved it when he told me about that. I was like, senior golfers, really? He's like, yeah, man. And so he's got a very successful practice. Okay. So we have to understand the context before we go forward. He's an established business owner. He's been there for 10 years. Very successful is hundreds. He told me he's at this point worked with thousands of senior golfers. And as a doctor of physical therapy, he's developed his own method for helping seniors move better, you know, gain distance, improve their consistency, play more frequently, specifically without the aches and pains. So he, of course wanted to get that message to more people. He wanted to bust out of his zip code, right, and try to be able to help other seniors around the world. But there's a problem. The problem is it wasn't working. He didn't know what he was doing. He was trying. Three years on YouTube before I met Jake, I think 500 plus videos in and nothing to show for it. I mean, it just hurt my heart as a fellow YouTube strategist, you know, and I'm like, okay, so there's some wins that happened through his journey in those three years. And here's the crazy thing. We've already talked about this. He had popular videos. So over the past three years when he was posting, I mean, that biggest one there I think is 20k. Another one was 10k, another one was like 7.8. He had popular videos, but they weren't even reaching the right audience. And probably most hurtful from my coaching heart is there was no system to turn the views into anything. They just were views and that was it. And they happened two years ago and nothing's going on, Right? And then of course, if there's no one coming in, there's no funnel for someone to go into. There's no sales to be had. So three years, no sales, no money. And this is what he told me when we met up. He's like, nathan, I'm the kind of person that can usually pick things up pretty quickly and get pretty good at him. He's a sharp guy, like a lot of us in this room, right? You're probably multi talented. There's a lot of cool things in your story that led you to where you are right now. But I love what he said. He was like, but YouTube is different. He said, I can't crack it. It's tough. I don't get it. Anyone else? Yeah, YouTube is different. You try something else. And especially for him. And I think a lot of us could relate with this. Successful business owner, doctor of physical therapy, expert in biomechanics, Created his own method for helping seniors. And he sees it working day after day in his practice. And so he's stoked when he chose to make videos and puts them on the Internet and nothing happens. You know, it's disheartening. And so I don't blame him. YouTube is hard. Can you just look at this for a second? Anyone else feel this? This is, you know, like kind of a sum up of everything you gotta freaking do if you want to do this YouTube thing. Thank you. To net. Come on. Like, if you're looking at the you, it is not just posting a video, right? Oh, my goodness. Okay. Three years he's trying to figure out the whole YouTube strategy. He's trying to figure out how to do the research. Actually, he didn't even do research. He was notoriously called One Take Jake. He would just film and go for it. And he would say that if he was here for sure, he would title, thumbnail outline and script. And just to be clear, this is stuff most people aren't even considering. Now I'm just putting this up here as a coach and I'm like, oh, yeah, if you actually want to take this YouTube thing seriously, you're going to care about these different sections. So, man, heart hurts for him. Which is why I was so stoked when we got to link up here in February. Because now at least he's got someone on his side. He's got someone looking over his shoulder who's like, hey, man, they're there. It's been a rough three years. Let's take it. Let's restart ground zero. Let's take another shot at this YouTube thing. So I'm helping him, you know, with YouTube strategy, as all of his coaches do, you know, with people, people who are working with. He's got someone looking at his titles and thumbnails. And to be clear, he's still pressing record, right? Like, he still has to Push the record button. He's still coming up with his outlines, he's still figuring out thumbnails or if he wants to outsource that or if he's doing editing or someone in his team is gonna do that. Right. He's still figuring all that out, but at least he has someone he can turn stuff into, have a game plan with and be held accountable for. Right, but full transparency just for the sake of where we're about to go and the rest of this conversation. Jake actually ended up jumping into our private client experience, which to just describe it is probably like our one on one coaching program accelerator, but it's just on steroids. This is probably the tier where I'm pressing record. I'm pressing record for him. It's just like full on, hands on. We're handling everything. This is over here. All Jake has to worry about is being available for input on the strategies that we are coming up with and just be available for some on site filming. So I have flown to Jake and his practice in Naples, Florida. I'm there with him pressing record, going through outlines and making sure the call to actions don't get missed. And the hooks are punchy. You just the whole thing. Right, so what am I saying? I'm saying all this to set up the fact that what we're about to go through is from hands on information. This is fresh, this is from the front. This is what we're working through with Jake, and not just with Jake, but with everyone else that we're working with here. And it's the mastermind, you know, so none of this is about to get vanilla. Okay? So like this is literally actually mistakes that I've made in trying to help Jake that I just want to share with you so you don't do them, you know, so in the seven months we've worked together, it's kind of cool. We have turned things around, man. We're redeeming those three years. We got videos that are over performing. I know it's a little small there, but you know, you got those little Vidiq outlier things that they're overperforming, but they're over performing for the right people. And kind of a recent success that we have here is just a few weeks ago. I don't know if, I'm sorry, if you can't really see that, but this is what the video did in the first day. And this gray thing, that's what his baseline was. So like that's what his channels used to doing. So we get this Curve that's happening right here. We're just like, wow, how exciting. But hey, views are cool. And I've learned that views are cool. But what's even cooler is leads, right? You better believe. Are you kidding me? This is one of the videos that we filmed in person. I mean, Sean would have murdered me if I came back and said, like, yeah, we missed the call to action. You know, there's nothing that we did. We. That's how you get fired at Think Media, right? So, but this screenshot, again, it's small, and that's on purpose to protect some of that sensitive information. But that amount right there is probably 18, 20 ish leads from just the same timeframe the first day. So you can see the correlation, right? The spike, boom. We're overperforming, clearly for the right people with the call to action. It's all awesome, it's all fun stuff. And I gotta keep moving or I'm just gonna stay there because it's so much fun. We have since done a lot more than just try to get videos that over perform. We're doing the whole thing, building out a system, trying to diversify his content portfolio, which is something we're gonna get into here, and then most importantly, actually making the dude money. Come on. Right? So because he's posting YouTube videos, he's getting people into his funnels. And this is a screenshot from him. And if you know Jake, you can easily hear him saying this. He's quite an animated guy. But he said, first automated sale, baby. It worked. It's a big moment. This whole thing worked for him. So I say all this to set up what we're about to go through is coming from the front lines. And this whole bridge that Sean has walked through, views, leads, sales, we're talking about views and we're talking about how to get them now. And there's some cool stuff that I've been learning with Jake that I just want to share with you here. Right? So here are three advanced YouTube plays. I'm just calling them plays that you can run to create videos that over perform with the right views. So videos that do better than your channel typically does, but that actually reach the people you want them to reach. All right? And right now, right when we get views now, what can we do? Play one is earn their click. And I love that Sean was just talking about this because we are going to double down on this. You have no choice. You have no choice right now in going into 2026 to avoid this. And I say earn here it is on a bumper sticker. You have to work harder so the viewer works less. You have to work harder so the viewer works less. And I'm actually just legitimately talking about effort. Like it's not the whole you gotta work smarter and you gotta work harder. And it's actually not about you gotta work right. There's some of those different sayings that are motivational and cool. I'm actually just legitimately talking about what Sean just mentioned, like write five more titles, like don't stop at one, pull out the ChatGPT, pay for it or not, but at least sit with yourself and just like keep going for it. Put more effort into crafting your title and thumbnail so it takes less effort for the viewers to click in. I'm about to double down on something that Sean was talking about and can I just be real? This what I'm about to walk through. I wish I had this on day one for me and my YouTube channel and my business. Okay. YouTube is a decision based platform. I'll just say it again. It's like that important and I hope this clicks for you. YouTube is a decision based platform. If you're on TikTok, if you're on Instagram, the nature of that platform is pushy, right? You open the app and videos start playing. You didn't have a choice, you chose to get in. But like you didn't choose what is in front of you and that you're watching. You know, on YouTube, largely it's a decision based platform. You open up the app on your phone or you're on your computer and things show up on your homepage, or you're watching a video and something shows up, suggested you're choosing where to go. This is massive. Most of us think it's just one decision that someone has to make to watch your video. True or false? Hey, come on. We think it's this. Yeah, Just gotta just watch it. This is Jake for the three years. And I mean myself and come on, all of us. Yeah, I put it out there and they just gotta, just gotta watch it. No, no, no, no. They have to do something before they even get into your video friends. Anyone have an idea? Title thumbnail? No one cares about your video. Just keeping it real. I'm a coach. Sorry. So it's tough love. It's all good intentions. You can talk to me afterwards and I'm not gonna apologize. But like no one cares about your video until you've convinced them to click right. So if you can see there's kind of Some dividing lines there. There's a couple barriers that you have to get through before someone even gets into your video. So someone has to click on your title and your thumbnail. That's the way that your video is presented. So that's the first decision that someone has to make. Oh, but the battle doesn't stop there. I'm sorry. Gotta keep it real, right? There's actually a whole bunch of other decisions and friction points that the viewer has to make. Not just to click on your title and your thumbnail, not just to get into your video and make it through your hook. Hopefully you thought about that. But then to stay with you through your content, through some later parts of your content, and then maybe they get to the end in this little outline. I have on the bottom some internal language that we use for how to craft a video. But all of those lines are decision points. The viewers can constantly deciding what to do with you, your video. And once they've gotten inside it, Is this clicking? Is it making sense? There's decisions that have to be made. So what do you need to do? Well, you need to make yourself choosable, because this is the order that a viewer goes in. By the way, this session that you're watching right now is from our Think Media Mastermind. And we have another one coming up February 26th through 27th. In 2026 and in Las Vegas. Seats are limited and it's application only, so we can curate the right intimate group. But if you're a business owner who wants to grow on YouTube and get leads and get customers and simplify your content Strategy, go to think mediamastermind.com to apply people leave with a clear action plan, direct feedback on their channel, and the exact strategies that we use to grow our own business on YouTube. Kind of like the one that you're listening to right now. If you want to grab a ticket, go to Think Media Mastermind and apply again. That's think media mastermind.com all right, back to the session on YouTube on lawn form. There's no other way. You have to get through the front gate of title and thumbnail. You have to. That's where they move. Title, thumbnail. Appealing. Cool. All those things we wrote down. Curiosity looks like it'll be entertaining. Whatever the reason is, you get in. And then they go through the beginning of your video, middle of your video, end of your video, we hope, right? Sean already said it before. I'm just saying it a different way. Most of us don't need better ideas in this room. You are all Sharp. I've talked to a good bit of you right now. You're dope, right? You need a YouTube mastermind. You don't need better ideas. Maybe, sure, we could think of something, but you need better packaging. This is why you're not getting the views that you want. This is probably why you're at a YouTube mastermind. At least some part of it is your packaging is the thing that you have to work on. Okay. So you can keep your ideas because I'm sure they're great. If you have a lot of great ways you want to help people, but no one's able to see your help until they click in. Right? So this is really quick. Sorry for the. It's kind of just scrambled up there. I was tossing it in here because this is another win that we're celebrating with Jake when it comes to the overall packaging. We had a video that we saved. So this is just proof of how powerful. All I changed was the title. All I changed was the title. And just before the two day mark, you can see that's where the change happened. And we're back up into normal territory with this video. We had a 0.7% click through rate right on the first day, which is why we're just, oh boy, here we go. I got to do something. And then we shot up to 9%. Right. And all I did, I just wanted to test it because I knew I was going to be talking up here about some of this stuff with you and I just wanted to like, I'm just going to change the title. Didn't mess with the thumbnail. Didn't mess with the test. I didn't do anything but the title. And that's what happened. Kind of crazy, right? So to circle back to that video that did really well for Jake, let's look at it. Here we go. Hardcore tactics. Here's the video that over performed from Jake that we got to work on together in person. So your senior swing has one flaw. It kills distance. Lot going on in that title. I must admit I'm a little proud of that. But I made a lot of mistakes before getting that point. Okay. First and foremost, you just gotta know I did not have that title going into filming with Jake. This is actually a screenshot from our outline document. It was this one Pain free golf swing for seniors Golf Physical therapy. And looking at that now I'm coaching myself and I'm like, that's a good start, man. But I don't know how we finished there and I want to break down why. Okay. So hardcore, back to back, look at both of these titles and it's going to be a little small. I apologize. But we're going to walk through the difference here. Okay, first thing overall about the titles. The one on the left, which is the one that I really don't believe would have performed like this video had. It answers everything. It answers everything. The person, the senior golfer that would click in, it's an easier decision for them to make because you've given all the answers away. I had given all the answers away. Pain free golf Swing for seniors. Golf physical therapy. Gee, what's. What's left for me to know? Do I even need to watch? Right. Unless I'm in the mood. The other one doesn't answer much. I just said there's a flaw and it's your swing. Oh, and by the way, it kills the thing. You want distance, right? It's pretty like, whoa. That's the first thing. Second thing, there's positive features in the one that I wasn't a big fan of and there's negative benefits in the title that I that did really well. Positive features as in pain free Positive. But it's a feature. Pain free golf swing. Another feature there, Golf Physical therapy could be something they're looking for versus negative benefits, right? So the negative is there's a flaw and there's one of them. And then it kills distance. The benefit that a senior golfer wants is kind of crazy. I have some weird dreams sometimes with how much I'm learning about golf and about seniors. But anyway, when you look at this, right, they want distance. They crave it. That's what Jake's telling me. They want to get their distance back. They want to play like they did before or they've retired and they've worked for decades to get to this point where they could play golf and they can't even do it like they wanted to. Their body, right? All that kind of stuff. So they want distance, negative benefit. Third thing here, overall, generic and passive. Generic and passive. Pain free golf Swing for seniors. Golf physical therapy. It almost feels like I should be standing outside with a sign. Hey, if you want it, come on it. You know, it's like, what? This next one is specific in bold. Your senior swing. Ooh, I did. YouTube's talking to me. The senior golfers, right? You know, I was like, your senior swing has one flaw. It kills distance. Specific and bold. For time's sake, we'll keep moving. Big one here. Functional versus emotional Pain free golf swing. That's four. Seniors versus the emotional appeal of there's a flaw. You're making it. This is holding you back. You should click in to get the answer. And then last one. This is interesting. I'd love to talk with you about this at some point because I could hang here for a little bit. The first one was really keywordy, and this is a mistake that I see, like, coaching hundreds of creators at this point. I see this a lot. I mean, I obviously, I did this, so I'm talking to me too. You try to put a whole bunch of keywords in the title because we're told the keywords matter. And they do matter. Please. I'm not like, you know, not saying they don't, but we think that that's the hack. That's the hack. If I just put enough keywords in the title, that's the way that, like, YouTube's going to be able to push my video out to more people. But what we forget is that who's making the decision to click? People, People. A person, a human being is choosing to click, not a robot. So if you try to put a whole bunch of keyword stuff in there and pack it in, pain free. Golf swing for seniors. It's very explanatory, but it's kind of just robotic, you know? Whereas this next one here is human sequencing. What I would call your. It's a conversation. It's almost like a text message from Jake to the senior golfer. You know, hey, your senior swing is a flaw. It almost sounds like something he would say when he's working with a senior golfer. Okay, so the biggest I got to this point, and for time's sake, right, I was like, okay, I could just give a whole bunch of stuff, but I know Sean's giving like a whole bunch of click triggers which are absolute fire. And I wanted to bring back an older teaching of Sean Cannell, which is this idea of the chocolate covered carrot. Anybody heard of this, by the way? Any OGs? Yeah, disgusting. Fair. But, you know, the visual is good. Chocolate covered carrot. Nobody wants to eat their vegetables, but everybody wants to eat the chocolate, right? So what do you do? You cover the thing that people don't want to engage with with the thing they do want to engage with. Chocolate covers the carrot, right? So that's what the chocolate represents, is what the viewer wants. This is for titles, by the way. This is for thumbnail text, even thumbnails in general. This is also for what you're doing in your video when you outline your content. When you do your hook, think in this area, chocolate is what the viewer wants. The carrot is what the viewer needs, though. The carrot's what the viewer needs. And here's the tricky part. You know, you know what they need. So when you make a YouTube title, you're forgetting that you're the guide in most instances, right? You're the person that someone's coming to learn something from. You're the person with the answer that person is looking for, thinks they need. So if you go out there and just serve carrots, you're going to reach a much smaller audience because you're only reaching people at a point at which they've admitted, I don't want chocolate, I want a carrot. And there's not that many people at that point in all of our audiences. It's your job to get them there, I would say. But more people want chocolate, so give them chocolate. That's why in that last title, I talked about distance and I said, your swing, right? It has a flaw. Versus what's kind of funny in that last title. Really quick, before we move on to the second point, Jake told me, nathan, I work with senior male golfers dominantly, and you know, the one thing that they don't want to talk about is how much it hurts to play the game. So I was pretty goofy to try to put pain free golf swing. Come and get it. Nobody wants to admit they're in pain. If you're a male senior golfer, Jake's like, these are the stubbornest creatures on the planet. You know what I mean? They don't want to admit it. So I'm like, pain free golf swing. Come and get it. That's a fat carrot. That's so many carrots. Who wants that, right? I had to give them the chocolate. Oh, right, right, right. You want to gain distance. You don't want to admit you're in pain. That's Jake's job to admit or, like, help you discover you're in pain and your joints don't move like they did before. You give them the biomechanics, whatever, okay? My job is to get them into the video by promising what they want, which is the distance, but giving them what they need, which is Jake's expertise. Okay, that was the longest one. Because it matters that much. We're gonna fly through these next couple. All right? Second thing is earn their time on a bumper sticker. Keep working harder. The first battle is just the fact that somebody clicked, but it's kind of like almost, who cares? Like, if someone clicked and then left. YouTube's like, what? That's like a Positive, then a negative viewer signal. Keep working harder so the viewer keeps working less. When someone has clicked into the video, man, you gotta go the extra mile to get the extra minutes. I have learned this with Jake, filming with him in person. The question that I've been asking is, how could we make this better? What's something you could do that's different than what you normally do? And for him, practically, it's like instead of just standing in front of the camera and just starting to talk about stuff, I'm like, could you be moving? Could you be holding a golf club? Could you be holding up an iPad with an image of one of your clients before swing and after swing? Like, I'm just trying to think of how can you level up the entry point? Because if someone's said yes, they clicked on your video, then they get into the video. You have to keep working. It's not over. Well, I'm sorry if you burned a lot of brain calories on the title and the thumbnail. But, like, this is the sport of YouTube. You can't skip practice. You must care about the hook and you must care about the sequence in which it follows. Right, so quick thing that we've talked about here, we're just going to be going through the hook, going to the hook for the sake of time kind of fun. Just a little humble brag over here. It's not just me, it's our whole team. But of the videos that we've helped Jake create, he's got over 500 of them. I know it's a little hard to see, but when it comes to his hook, when it comes to the first 30 seconds, our videos are beating anything he's ever done. And it's. I know exactly why this is why it's fun, because I helped engineer this. So I want to share it with you. The three things that we've done is called a 3A framework. The 3A framework. This is for epic hooks. Look at those we have. 70% of people are still watching. 68. The first thing is attention. When you are trying to figure out, what do I do in my YouTube video, how do I start my YouTube video? You should start by getting attention. And getting attention doesn't have to mean you go out and do a TikTok dance. Although I will say one of the most popular one up there, you know, I didn't get the video file, but the most popular one up there, I had Jake swing two golf clubs as he was moving towards the camera. And he just says, what am I doing swinging These two golf club. I don't know if that's exactly why that has the best retention. But it, you know, it did get attention. Like, people held through that. And then he went into the rest of his hook, the second piece being authority, which is kind of funny after an image like that, because then he'll go on to say, I'm Dr. Jake Berman. Or he'll say, I'm a physical therapist. Or we've been messing with even a little bit more like, specificity. I'm a senior golf physical therapist. Right. And it's just in a line. I know all of us don't have a title to our name, but even if you just say I'm working with someone in accelerator right now, young guys, 18 or 19 years old, and bless his heart, he's trying to make content to help other young, young guys. And I've been honest with him because I'm his coach and he's invested, right? And I'm like, hey, man, look, here's the reality. You are 18 years old and you don't have a lot of experience. That doesn't mean you have none, but you don't have a lot of experience. So how do we make the most of this? So his authority piece, I hope this helps. You would look like this. His name's Daniel. So he would, like, give his, you know, the attention part of his hook. And then he would say, so as someone who graduated or as someone who graduated high school with straight A's, he's talking to young guys who want to, like, do well, right? So he'll say something like that. Or he'll say, as someone that hasn't had to call their mom and dad for money yet, when he's doing, like, a financial video. That's all it is. It's just giving the viewer a reason of, hey, why should I listen to you? Last one is agenda, and agenda is what's in it for the viewer. And by the way, this is most powerful when it's not just a hey. So first we'll talk about this, and we're going to talk about that, and then we're going to do this where it's just very, like, mechanical. It's also setting the agenda, where you're speaking to the benefits of what the viewer is going to get for sticking around. So it's not just Jake saying, like, hey, we're going to, like, talk about this one swing or this one change in your swing that's going to help you. Whatever, whatever. He's actually setting the agenda. So he'll start, we've been messing with language where he starts to say, and because of this exercise, your warmup time will get cut in half. Or because of this exercise, your wrists won't hurt at the end of whatever, Whatever. So giving the actual agenda, because if you watch this video, your life's gonna change in some way, even if it's a little bit at a time. So those three, y' all try em, try em. And if you can do that within first 30 seconds, epic. I would challenge you. Five seconds each. That's what we're doing with Jake right now. Five seconds each. Five seconds for attention, five seconds for authority. Five seconds. Five seconds. Ish. For agenda. And you're just in the content. Like, how could you just get to the content? It's a lot, but it's been working for him, and I bet it'll work for you. Last piece here. Thanks for hanging with me. Diversify your content portfolio. What am I talking about? The whole idea here is to make videos on purpose, which just ties into, like, the Think Media way of doing YouTube and this whole mastermind here. But I want you to ask yourself this question. I ask this every time because it's kind of wild. I have channel manager access to Jake's channel. He doesn't know it. He just knows videos show up on his channel. But he's, you know, empowered me. And so I'm the one publishing, uploading. And I'm always asking, okay, because this video goes out, what happens in Jake's business that he wants to happen? Right. That's what I'm trying to think through. And this is making videos on purpose. Okay. So we've talked about. Sean talked about the broad appeal, right? And so there's these kind of five levels of awareness that. That, you know, Sean has talked through before. And the unaware top of the funnel here is going to be like, where it's really. It's really broad because these are people who are not that. Not aware at all, really about, like, your product or services or what you do or even the answers you might have for them. They don't even know it yet. Right. So the levels of awareness that Sean was talking about when he used Think Media as an example is right here. So what I'm thinking through as a strategist now, I'm literally sharing with you the blueprint as to what we're doing. Q4 on his channel and his business and Q1 for next year. This is exactly what we're doing. Please don't. I don't know Sell this or something, whatever. Anyway, okay, so here's what's going on with this funnel at the top. This is YouTube language that's probably leaning more towards browse features, almost ranking in browse, so to speak. Which just means you show up on people's homepages, you, you show up in suggested videos, right? YouTube does a lot of the recommending on your behalf. If you've ever looked at that in your analytics. Right. As you go down the levels of awareness and people become more aware of you in your solutions. This is more towards search traffic, the kinds of viewers that are making decisions based off specific queries. They're typing in something because they're that aware, right. Broadly speaking. Here, hang with me. So when you make a YouTube video and I'll just start to speak like this now what I'm doing with Jake, when Jake and I, when we're making a video for his business, we are going to start making videos for each of these levels. We're going to start making a video for each of these levels. How we're going to do that, how we're going to diversify his content portfolio is where he's got like his catalog of videos. He's basically done the same thing over and over again. It's a wide camera shot, he's in the background, he's got a golf club. He's fun, but he's just doing the same thing. Right. We are going to diversify his content and have him try different formats to better reach each of these areas. So we're gonna experiment with different video formats. I'll go into here just a second. But just because it's a room full of business owners in here and you wanna make money with this thing. I know the session's about views. I'm just gonna throw this in here just as like a bonus. Hey, here, here's also what we're doing. Casey Kerr. We're also gonna experiment with call to actions that are best appropriate for each of those levels of awareness that are best associated in the video, in the video format for that specific audience. Nathan, what the heck are you talking about, man? Let me show you what I'm talking about. This means if we're going up, right, if we're trying to hit the broad appeal level, people who don't really, people who don't know about Jake, they don't know about Berman Golf and they don't know about how he can help them. We are just about to start implementing influence and trend surfing videos where Jake is going to be reacting to golfers that pro golfers that senior golfers idolize. Yeah. So it's pretty sweet because Jake is a doctor of physical therapy. We have filmed the first one and it's awesome. He's like a whole new side of Jake that's coming out. He's a little polarizing too. So we're going to try to attach what's unknown to. To what is known. What's unknown is Jake and his physical therapy and his awesome Berman method and stuff. But what. What's unknown, what is known is this pro golfer. Right. Because Jake's hearing it all the time like, hey, I want to swing like DeChambeau, or hey, I want to sling like, whatever. So he's going to start reacting and basically debunking all of that. It's going to be incredibly polarizing. We hope that it pulls in people who've never heard of him before. And the call to action, most appropriate for that format, most conducive to the level of awareness we're trying to reach with that video. Hang with me, right? Is going to be a simple warmup. Hey. Jake's going to say, like, hey, you're warming up. Wrong. Your body's different. You're not 30 years old anymore. Right. So I built a senior specific golf warmup that I give to all my clients. We're just going to give it away. Right? Moving on to the next one. If we're going to make videos that are going a little down, a little further down, we're going to go for peer instruction, hardcore, really good instructional videos. Because these are people, seniors, that are problem aware and solution aware. They're like, man, I got a problem, right? When I'm swinging, I keep chipping or whatever. That's a problem. They're looking it up. They're trying to find that. Jake's going to meet them there with a more applicable call to action for that format, for that audience, we're going to go a little deeper. Why are we offering a free book? Well, because people at this level are probably more likely to take them up on it because they're problem aware. They've gone through those different stages. Right. Last one, last one. We're going way further down. The format is we're gonna. I'm so stoked about this. And I'm actually kind of copying this company called Think Media, so don't tell them. But the format that we're gonna try is a video podcast where Jake is going to be revealing his clients success stories. He has crazy results. He has like, seniors that are like 78 years old, gaining 58 yards in distance or something. It's nuts. We're gonna start telling those stories and you know what we're gonna do at this level because the people that will be watching this and if they make it through my hunches, if they make it all the way through the P.O. 20, 30 minutes, you better believe the call to action is essentially no funnel. What we'd call around here at Think Media. We're just going to go, hey, by the way, I did this with Bruce and I do this a lot of other seniors and I actually hosting these workshops where we fix a lot of stuff of this, fix a lot of this in person together. I'd love to see your swing go ahead and drop down below. There's a link in description you can apply. Right. To get into my next workshop, we're going to try it. I don't know if it's going to work, but it sure sounds nice, you know. So between all of these different levels, we're adjusting the format and the call to action on the business end. But for the view's sake, we're adjusting the format to better match who we're trying to reach. Here's your action plan. Thanks for being patient. This was a lot. Publish on purpose. This is that whole thing I just walked through. What are you doing on YouTube if there's not a reason for it? We've established that, right? Second thing, remember though, when you publish, you are publishing on a decision based platform. Nobody cares about your videos. No one cares. They don't see it. They don't jump into minute seven where you were your best. So I'm so sorry. I know, I love it. My job is to help get people to the minute seven, right? So you gotta work with me. So remember, you're publishing on a decision based platform. You have to get people to click in and the battle's not over. Sorry. This is the sport of YouTube. You have to get people to get through the hook. It's and take you up and get them to take. To take you up on what you're offering them. Last thing. Put more effort perhaps than ever before into the title, thumbnail and hook. Like I was just saying, right. Don't do this alone either. I hope you got a lot of value out of that session. A couple things before we wrap up. First, this was actually recorded at our Think Media Mastermind event in Las Vegas. And if you want to be in the room for the next one, we got another one coming coming up in February 26th through 27th in 2026 in Las Vegas. It's our most exclusive high level workshop that we do and seats are very limited. It is application only so that we can curate the right group of folks. But if you want a ticket, head over to thinkmediamastermind.com Also, if you're interested in YouTube coaching with Think Media, I was personally working with Jake one on one in our private client experience, which is kind of an upper tier of our coaching. But we have several other options that can meet you right where you're at. So if you want help growing your channel, getting more views, turning views into leads into customers, myself Sean Cannell. Our entire coaching team is pumped and ready to serve you in 2026. To inquire to get some eyes on your channel and strategize next Steps, go to viralvideocoach.com to just hop on a call with our team. It's free, it's super chill, no strings attached or anything like that, but just to get an eye on your channel and your situation to see if you think it'd be a good fit. And if you're still listening right now, man, hey, would you just let us know what stuck out like review rate, share, review wherever you watch or listen. This is the Think Media podcast. I'm Nathan Eswine and I can't wait to connect with you in a future episode.