← The Think Media Podcast
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- [00:00]
A
Hey, before we jump into the show, I just wanted to take a second and say thank you for listening. I know that life is busy and you have a lot of options when it comes to the content you consume. So whether you're new here or you've been listening to the Think Media podcast for years, I just want to say thank you and I appreciate you. Okay, let's jump into the show today. This episode is for the creator who's been putting off YouTube because you feel discouraged. You just don't feel good enough to do this YouTube thing. You don't even think you should put your face or voice out there.
- [00:32]
B
I wasn't one of those afraid of school presentations, having that paper in hand, trying to read it, but my hands were shaking so much. I bought into this belief that speaking wasn't for me and that was a story I believed for years. I'm shy and I'm not meant to share. Having an accent, that was a huge thing because the meaning that I have attached attached to accent was that I'm not good enough.
- [01:01]
A
I'm joined by Dr. Katya Rusannen and today we are breaking down how to post anyway when fear, perfectionism and self talk are keeping you stuck. Katya had pushed through this inner battle herself. She got her 1,000 subscribers and she's going to give you a simple system about how to build confidence as you go. If you needed a reset, you're in the right place. Settle in. Katja, how's it going?
- [01:27]
B
Thank you, thank you. Thank you so much for having me here. I am so excited to share inspiration and some good tips so we can all just succeed on purpose and share our message there on YouTube.
- [01:40]
A
Let's go. I'm so pumped to have you here. I always love being in coaching calls with you. I was just sharing before we were pressing record like you're such a light in there. Not only because you're really going at it with the YouTube stuff, which we'll talk about, but you also just have such a positive attitude and, and I know that's something that you've worked hard to cultivate. And so I'm excited to for you to share your wisdom here with our audience just like you do every time inside our coaching calls. But I've loved if you share really quick, kind of get us up to speed in a sentence or two, what's your channel about? What you know, who are you? What kind of videos are you making?
- [02:12]
B
I love helping people who feel stuck in their business, in their life to just build that momentum again. So that they can really create the positive impact that they desire. And I help to liberate them from life traps that sometimes we get stuck. And that way, finding that way forward through higher awareness, what I call soul awareness. And it is again, an opportunity for us to just not only, like, build a strategy, because often it's not only the strategy that holds us back, it is the inner work that can help us then to succeed and really have the sustainable success. So I normally help with coaches, healers, entrepreneurs to liberate themselves from the past and help them to succeed.
- [03:12]
A
Wow. Okay. Podcast. Do you see why Dr. Koch is here? Lean in. This is perfect. Well, hey, could you mind telling us a little bit about, like, your business structure? How are you using YouTube right now just so people can kind of get a grasp of what you're doing?
- [03:27]
B
So YouTube for me was a calling. I got this calling to share and provide resources for those who are in that prison of their past. And first I started with the interviews. I was curious about people's paths. How did they succeed? How did they find the courage to keep going? So I started interviewing people. And that was just once a month thing that I posted. And first I didn't even know why I wanted to do it, but there was such a deep calling to do it. And later on I included also me on camera when I overcame my fears. And we talk more about that. And then meditations as well, that I love helping people to just find that guidance within. So I do meditations as well on my channel. I help people then with the one on one coaching and counseling as well as crip coaching. And then I do energy clearing sessions for an Energy healing sessions for groups as well.
- [04:34]
A
Okay. So I would love to jump into what you just kind of. You already teased it there, so let's talk about it. So when you first started YouTube, you weren't on camera? Like, we wouldn't. The videos you were making, we wouldn't have seen your face?
- [04:47]
B
No, I was on camera, but I was interviewing people. So I was on the back.
- [04:54]
A
Yeah, yeah. Okay.
- [04:56]
B
I was not the star. I was not the star of the show. I was just on the background kind of. I feel, felt like I was just uplifting the. My guests. And that's sometimes what we do anyway. Yeah, that's right. I felt like I'm not the star on the show. But even doing that took some time. Like even pressing the record, it was such a huge, huge thing for me. So let me take you back, please, because I was one of those who was afraid of school presentations. I remember once, like, being in front of the class, first of all, being totally red on my face, having that paper in hand, trying to read it, but my hands were shaking so much that I could. I couldn't read the paper. And I could feel like my throat was blocked, and it was just horrible. And I just couldn't wait to run back to my desk and just disappear. And I bought into this belief that speaking wasn't for me. Like, I was like, no way. And that was a story I believed for years. I was like, public speaking, definitely not my thing. I'm shy and I'm not meant to share.
- [06:21]
A
Whoa. Okay, so can we speak to someone who's listening right now who was just like, doctor, Katja is reading my mail. Like, that is actually me right now. And feeling like. Because how do you manage this? How did you manage this tension between. You said YouTube. It felt like a calling, right? So you were like, there's something there. There's something interesting about YouTube. I could see it doing this, this or that. Maybe there's some dreams, maybe there's some vision. And yet feeling like I don't think I should share or I'm scared to share, or speaking's not for me. The camera, I don't even wanna press record. Just walk. How did you navigate that? Because you've. Cause now, I mean, you have, like, so many videos, got a thousand subscribers.
- [07:01]
B
You're just.
- [07:02]
A
We're hanging out and talking right here.
- [07:03]
B
It's just.
- [07:04]
A
I love it. I love your story. Help us out. Take us back there. How did you cross that bridge?
- [07:09]
B
So there's interesting story. And sometimes we meet strangers who ask the right questions. And for me, I went to palmistry reading because I was in a crossroads in life. And that man said many accurate things. One of them was like, why don't you write? And I was like, how does he know that I have a story to tell? And there and then I promised to start writing. And I went back home and I started writing. And that was way for me as well to start clearing and working through some traumas that I have gone through in my life. And I share those in my channel now because I found that peace. And I, through the writing, I started seeing also that life didn't happen to me. It happened for me. And that gave me a spark because I've been in such a dark place that I almost didn't want to be here. And I was like, if I can help one person to get a spark of light to continue, I want to share that message. I want to share something that I learned from my path to help someone else to continue another day and then another one, and find that deeper meaning and purpose in life. Find that joy of living again.
- [08:42]
A
Love it. Hey, I'm here in Tennessee and the reason this all kind of still feels like it's in the same studio is because we're recording on Riverside, the partner of today's episode. If you've ever wanted to do interviews like this or start a podcast, but the part that gets in the way is the editing man. Riverside has made this whole process so much easier because of the not just a recording tool, it's a full workflow platform. For starters, you can record up to 4K with clean, separate audio and video tracks for each person. And it records locally on each person's device. Which just means if the WI fi got weird, you're not going to have to risk a reshoot. But the real win, especially if you dread editing, is their AI powered editor. You don't need complicated timelines, just edit the text and the video instantly updates. AI can remove any filler words, it can clean up those awkward pauses, and it can even generate captions automatically. And their Magic clips feature can even turn your best moments into clips perfect for shorts, Reels or TikTok, all from the same dashboard. And for podcasters, Riverside can actually host and distribute your show to Spotify, to Apple, podcasts, even YouTube. So instead of spending hours in complicated software, you can just finish an episode episode in a fraction of the time. If you want to try it, use Code Think Media at Checkout for one Month Free of Riverside's Pro Plan link is in the description and show notes below. And again, that's Code Think Media at Checkout for one month free. All right, let's get back to Brandon
- [10:08]
B
and not saying that it happened overnight. Sure, I started with sharing with one person first, and even that was terrifying because some of the things from my past I kind of had blocked in the storage unit. And maybe we all do have a storage unit where we put the things we don't want to talk about, we don't want to remember. We try to just ignore that chapter, but it doesn't work like that because those things come back up like a beach ball that you won't try to push under the water. But it just comes up one point and that's that. At least that will happen to me. And believe me, I tried to just keep that ball underwater, but then I realized that it doesn't work that way. I need to Find a way to deal with these blocks. And thanks to spiritual teachers, I found ways to start clearing those blocks. And through writing, that was one of the things that helped me to start seeing, seeing and finding that calling to share. So that really, then the calling came so strong that I needed to. Needed to start sharing. Starting small and then growing it. And now I love, love this opportunity. So I'm so grateful to be here.
- [11:34]
A
Oh, I'm so glad you're here. We need. We need this conversation in 2026. People thinking about YouTube as a coach. A common thing I'm coaching on is actually just this initial step, is just taking the step to put yourself on camera or for your voice to be in a video, you know, like. And that's a really big gap for a lot of people to cross. A couple things I wanted to pull out really quick from what you said. So I'm hearing you say, and you're actually helping me be a better YouTube coach, Dr. Koch, because it's like, oh, well, writing. You could start by writing. Maybe it's actually not pressing record as much as we're big fans of that at Think Media. Right. But also maybe it's just pen to paper or thumbs to screen or whatever, you know, but actually starting to write things. And so how long did you do that? And what kinds of. If I can ask, like, what kinds of things were you writing that you think helped build your confidence and helped you connect the dots to your calling, ultimately firing you up to press record and to be on camera and to become the star of the show, so to speak? Like, what were some tips maybe you could share about what you were writing about that seemed to help you?
- [12:42]
B
So I started writing the book that first became a trilogy because I'm a little overachiever. Okay, so why do you write one book when you can write three? So this is so funny, Dr. Koch,
- [12:58]
A
because it's like, okay, so here's the tip for someone listening. Start writing. Write a book.
- [13:05]
B
You can just write 10 minutes.
- [13:08]
A
There we go.
- [13:09]
B
Start with 10 minutes.
- [13:12]
A
No, it's great, though. Okay, sorry, keep going. But. So you started writing things that became the book?
- [13:17]
B
Yeah, yeah. And that was a journey. Like, I. I knew that I had had a story to tell, and I put it again, wanting to help somebody. So I wrote a young adult novel. I put it on the fiction because that was easier for me, but the core event was what I went through. And that way it gave me also freedom then to write and start seeing things from different perspective. And instead of only seeing the Suffering, I started also seeing the learning, the growth that happened after trauma. And that's something very, very important as well. When we are writing, when, if you are writing your own story, because I think for any channel, people also want to know you. So some point to writing your journey, your story and sharing that on video. That's, I feel that's something I seek. When I see people, I want to know why they are doing what they are doing. And that is helpful. If you check, are you the hero of your, of your story and writing it from your journey from that perspective, writing it from that learning and growth. It also changes what energy you share your story from. Because so often I hear this question and maybe you hear it as well as a coach. Like people are saying, but people will pity me or they feel sorry for me if I'm sharing my story because I went through so much. And that is when you are writing and sharing from the wound. But if you are sharing from the lesson you learned, the whole story changes and people are getting inspiration from it.
- [15:12]
A
I just want to say you're not alone and you sure don't need to be out there white knuckling everything yourself. This is why we created VRA Elite. It's their high touch group coaching program that Dr. Katja is a part of where we help you get clear on your next videos, build a simple posting system, and get support when the discouragement hits. So YouTube stops feeling impossible and just starts feeling more predictable. If you want help, can learn more about that by hopping on a free call with someone on our team to get a look at your channel and help you strategize the next steps. You can apply at Viral Video Coach. Com. Again, that's Viral Video coach dot com. All right, back to Katya. Wow. Okay, so that is probably just worth rewinding and listening to for a second. There's so many for real. Like, this is the, the inner work that content creators, I think, need to go through. Especially if you're at the beginning and you're scared because all of a sudden, I mean, you're writing things down, you're writing about your story and so many things are happening there. One I'm realizing, oh, you're creating like you're actually, you can start identifying as a creator, you know, by writing even though it's not a video yet, you're creating something. You're putting pen to paper, you're putting thoughts down and connecting things and through that process, building confidence. Right? Because you can become aware of, of your own history of things you're working through. And I love what you just said. Basically, Dr. Katja, you put different language to the first starting point that we invite people to. In our framework, we have seven steps that Sean developed and the first one is reverse engineer. You know, and so when you're thinking about your YouTube channel, we really encourage people to start with the end in mind. Like we try to be thinking about, okay, what is that? Where is this whole thing going? Because you post videos, what are they doing for you? Who are you? What kind of person are you? What kind of niche are you in? What are your values? How are you different from other people? And so what I'm hearing from you is kind of like the ninja hack, to be honest. I know it's deep, meaningful work that needs to happen, but it's also like, man, if you're scared, even if you're overwhelmed, if you just need a fresh set of clarity in 2026, sitting down and just writing or typing things out, recounting your story, that's just the way things connect in probably a different way.
- [17:27]
B
And even the fear, even the feeling of overwhelm, what are you learning through it? And maybe it is having compassion with yourself being encouraging, checking the thoughts that you have, how supportive are you towards yourself? Are you saying, hey, let's go? And that's something I really love. Nathan, you are so supportive. You are so encouraging always. So like, do you have that energy towards yourself? Are you saying, hey, let's go? Or are you pushing yourself down? Like, who are you to share this story? And then checking those emotions, how are you feeling in your body? And then it's what are the actions and non actions that you are taking? So it is all this is important because they all need to support you in order for you to press record and publish that first video or second or whatever that is.
- [18:24]
A
Hey, that's right.
- [18:25]
B
You need to have the supportive system within.
- [18:28]
A
So this the system within. You know, as I'm thinking through the number of reasons someone could be scared to turn on the camera. Oh, I'm sure there's so many. And it can just be different for everybody. Would you mind sharing what were some. What were some thoughts you had? Like what was scary about being on camera, being the star of the show, so to speak. It's your voice. You're looking at the lens. What were some thoughts that went through your mind? I know a lot of people struggle with imposter syndrome. I struggled with that when I started. Who am I to do this? But what were some things that you were Wrestling with.
- [19:00]
B
Oh, first of all, all of you have heard my accent by now. So having an accent, that was a huge thing because the meaning that I have attached to accent was that I'm not good enough. Like, I can't speak English with perfect accent. So anytime somebody gave me even a compliment about my accent, because some people like my accent, yeah, I was like, the inner story was I'm not good enough. So that was first of all. And I, whatever language I speak English, I speak Spanish, Finnish, so whatever language I speak, I speak with accents. So I can't even get away now from my native language to speak Finnish without accent. So it was again, that story, I'm not good enough. And being perfectionist, wanting things to be perfect, and then you can't speak English perfectly. That was such a big story for me. And then I got really trapped in that, like, I need to say things certain way. I wrote a script and then if I couldn't stick with the script, I took so many takes that it was ridiculous because any time I've said or something, I just started all over again. And it was, it was a lot because I wanted to be that perfect version. And then that was something I needed to sacrifice in order for me to get the message out there. And trusting, learning to trust that the message gets true to those who need it. Even if I have an accent, even if I'm not perfect, even if I come across certain way, I was like, I just need to get this message
- [20:56]
A
out that's so strong. And I'm sure that, that, you know, like a big thing too, as a coach that I work through with people is I just got my first negative comment, or maybe I got a few. And you run into that. It's kind of just the nature of the game. Any. Anything public where you're, you know, you're sharing something, you're posting things on all these platforms, a lot of people can engage, you know, disliking commenting. Did you. How did you. Did you run anything like that? And how did you. How did you work through those kinds of comments? If you got those in the beginning?
- [21:30]
B
Even recently, I got a comment about my accent that really hurt. Like it was out, like, just to be transparent here. It was about my accent. Somebody just didn't like the way I sound. And that was a moment. Also, of course, recognizing that I felt hurt, like it was painful. But luckily I had support. Reaching out to supportive communities, sharing and finding the support that I needed, but also having that kindness towards myself, like, instead of buying again into that Story I'm not good enough. If somebody didn't like my accent, then it was like, what kind of story I can tell about this? What if I can choose love and accept myself anyway? And did it happen overnight? No. I think I needed to sit with that feeling for a day. But eventually I felt like, okay, well, I told that person, well, do not listen to my meditations. If you replied my replied back, well, I messaged. Yeah, not on the. Because that was a private messaging with somebody I knew. So then I was like, well, choose to listen somebody else because we are not everybody's cup of tea. And that's something to realizing. Like you have your people and there are lots of people who are just choosing something different and that's okay.
- [23:04]
A
Wow. I mean, again, master class again. And just dealing and working through these things and it's even helping me. Dr. Koch, just think through. Wow. Yeah, you do get a comment. You get something, you get feedback and it's just, it's, it's just text from other people. You know what I mean? It's just stuff that hit you that's drunk, that's dropped on your front porch, so to speak. But you get to choose how you respond. Right. And I love that you're encouraging. Like, you don't just have to accept their story of you. And this ties back to what you said in the beginning. Knowing who you are, writing those things down and getting clear and being in community and having support is a big deal too. But I love that, that ownership of you don't have to go that way or you don't have to think what they're thinking. And especially too, it makes me think, well then it's like, what do they want? You know, if you were to just start changing yourself and a lot of creators will just start to, oh, maybe I should change or maybe I should do this. And now you're not, you're like off center, right? Like you're not your full self in a video. If you're just so focused on what the haters are going to say, what the comments could be. Right. It's like I couldn't even imagine that'd be such a stressful way to film. Always trying to make everything. I get it. I'm a fellow recovering perfectionist is what I say now. Doctor Got you. I get it. Like, okay, welcome to the club. Anybody else? Okay, but like, you know, stressing over every little thing and there's a freedom that comes from, call it what you want maybe I guess in just embracing who you are and Being solid and secure in who you are and how you're filming and how you're showing up and knowing. Just like you said, the whole point isn't to be everything to everybody. The whole point of YouTube is to be you on YouTube and you're not going to be everyone's cup of tea. And that's just a. Okay. And I actually really like how you handled that, by the way. By just kind of responding and being like, well, you know, no one's making you watch me. You know, you can. There's other people you can go watch, you know. Wow.
- [25:01]
B
Yeah. Because it's. It's. Again, it is. And believe me, I did my tries on changing my accent, but it's just. It's one thing that sticks. And it came to a place then when. When it's like, okay, I do have an accent and some people can handle it. Some people can understand me. Some might need to pay attention. And somebody said this to me, and maybe this helps other creators who are not using their native language that well, people need to pay more attention.
- [25:33]
A
What you say it's a retention hack because maybe they have to rewind, you know, and keep watching.
- [25:41]
B
What did she say?
- [25:42]
A
That's right. You see all these spikes in your retention curve? Yeah. Okay. I like it. I like it.
- [25:47]
B
As you.
- [25:49]
A
Let's fast forward a little bit. Okay. So as you are creating, you're working your way towards your thousand subscribers. I would love to hear. Well, actually, real quick, when you still film a video today, do you still feel some of those things? Or at this point, does it feel more like it's something you're used to? There's a certain thing you tell yourself, or like, is it. I'm sure it's easier today to film, or do you still feel some of those old feelings?
- [26:11]
B
Well, they come to test me for sure. But it's again, having that awareness, having the observation, observing my thoughts, feelings, and being able, not letting things to stop me, and having that dedication. I think dedication is a key. Like, if you set yourself like, I want to do one video per week, you just got to stick with that. And often I hear from people, oh, but I didn't feel like it. I come from a sports background.
- [26:42]
A
Okay.
- [26:43]
B
There was so many days I did not feel like it to go to the gym.
- [26:48]
A
Yeah.
- [26:49]
B
But I had commitment to do it anyway because I was working towards a goal. I had a competition coming, so I knew that I had to overcome that. I don't feel like it. Oh, I'm waiting for the creative flow and it's beautiful when it happens. Of course, some days we are more inspired than others, but if we have that dedication to do it anyway. And it might not be the masterpiece, but you are training yourself to staying committed, staying loyal to your. Your mission, whatever that is in your. In your YouTube channel, why ever, whatever reason you want to do it. And I think that's the first step. You need to know your deeper why. Why do you want to have your YouTube channel? And one of the things that you might want to test out is to ask that question seven times on a row. So you get really deep into that why? Because the why is the reason how you can then press record even on the days when you don't want to. So you stick with it, and you will have that dedication and commitment.
- [28:09]
A
Okay, let's anchor here for just a second, because I know this is a big point for a lot of creators, and I know I feel like I'm being called out in a good way, because this is me. If I'm just being completely real. I want the stars to align. Dr. Katja. I want my candle. I want my coffee set. I want the light to come in at just. You know, I'm just like, total free spirit when it comes to the creating time. But I've had to learn that that way of creating doesn't always serve me. And the thing that anchored me was when I got clear about what I'm really trying to do. What is my goal here? Who are the people I'm trying to impact? And to be a responsible creator to that audience means I can no longer pilot my creativity at the whims of my emotions. If I just do or if I don't, it's like, no. If I set it and set a schedule, it all of a sudden becomes less about me and it's more about who I'm trying to reach, you know? And when that flip happened for me, it really helped me. Okay. Yeah, I don't really feel too good. Or maybe, like, I just came out of an argument, or maybe I just got some bad news and it's like, okay, but, like, there's this commitment that my audience is aware of. And even if you're new and you're starting and you're building and the audience isn't quite there yet, they're still you, you know, like, they're still yourself to show up for. Yeah. So how do you. Let's talk about a couple things here. How did you specifically, like, what was your schedule that helped you? You know, because if you're already I'm sure every time you're pressing record, it's like you don't really want to to some degree there's like resistance between creating. So what was your schedule for YouTube videos in the beginning and what were some tips that helped you stay consistent to be able to get to a thousand subscribers?
- [29:54]
B
Yeah, that's a good question because yeah, definitely there is even still sometimes the resistance that I have to overcome. How I started it was like I. I started with the interviews, so of course I needed to show up when you agree with somebody to meet them. So that helped me a lot. So accountability and then what helped me like of course joining VRA was a huge game changer because that I feel in a way that that's when I really started 2023 because that's when I joined VRA. That's when I was like, hey, I want to get more series here. I want to start doing more. And that's when I committed doing a one video per week. And that's what I have stick now. I did one crazy experiment. I did 21 long form videos, Meditations on a row. That was again testing my limits and testing what I can do. But it wasn't how I started. It was first once, once a month, then it became once a week and. And then there was even this stretch that I challenged myself to do. And I like challenges. That's how my I operate. Some people don't like it, but it might be for you. Check it out. Like maybe is if you are not posting at all, maybe is starting with the one video per month and then if you are posting one video per month, maybe it is then okay, can I do one a week for a month and see what happens?
- [31:38]
A
I love that instead of making it some. That's a really good point. A lot of us think that when we're making an upload a decision for our YouTube channel, like when to upload the kind of videos to make the content style. Do I do shorts or do I not? It's like we're making that decision forever. You know, it's like once I say forever. Yeah, once I say I'm doing once a week, I'm locked in for life. And it's like, no, you totally have control and can change at any time. So I love that of just try it for a month, just give it a month and then see how. See how it goes. That actually made me think of something really quick. I'm going a little off script here, but I remember one of these coaching calls talking about how did you use shorts? Because I know you did shorts. And was it practice? Like, how did you. How did you use that style of content?
- [32:25]
B
So shorts. Yes, it's been experiment, but one of the I as well did was doing vertical lives.
- [32:33]
A
That's what it was. Okay.
- [32:34]
B
Yeah, that was experiment for me because I have to. I'm recovering perfectionist. So that gave me the freedom then to speak of the script, to show up and share. And that was my practice. Practice as well to really allowing me to just share from my heart and just leave the script behind, give myself freedom. So that was something. And shorts, I like doing inspiration, just practicing. I love design. So that was some. Something I played with and just having fun. Because I think that is one key element as well to in doing things you enjoy. So allowing yourself as well test different things. What do you like doing on YouTube that's real strong.
- [33:28]
A
So using. Yeah. Different formats that YouTube lets you create in for even different reasons. That's what it was. Vertical live streaming was something that you used to just help you get practice. All right. Okay. That's very, very cool. Let's fast forward a bit too. So now we've talked about like, right, getting started, overcoming obstacles, establishing a content rhythm, pacing it, taking it slow, giving yourself reasonable things to try. Okay, now for you on your journey to a thousand subscribers, and most people on their journey to a thousand to a thousand subscribers, I notice this thing happens that we call viral for you. We call viral for me here at Think Media. That's the like language we use, which just means, hey, whoa, if you usually got 20 views, this video got like 120 views. That's actually viral for you. Doesn't mean like viral compared to Mr. Beast or whoever you're watching. But for you specifically and what's typical on your channel, there's usually videos that do that stick out. Right. And they usually stick out for a reason. So I'd love to hear about your most successful video along the way. And if you might want to break down, what do you think made that work and what had you try it?
- [34:39]
B
Yeah, thank you for asking that. And I love the viral for me concept.
- [34:44]
A
Agreed.
- [34:45]
B
So it's so easy to go to that comparison trap and like, oh, but my videos didn't get that many views. But it is, again, it's your path, it's your journey. So just celebrate when you get your own viral moment. And for me, it was when one of my meditation videos got over a thousand views and I was like, oh, my goodness, that was like Such a beautiful moment. And especially because when I was writing my book, I happen to connect with angels. So if this goes too woo woo for you, it's okay. Bear with me for a moment here. While I was writing my book, I got this connection with Archangel Metatron. And it just gave me confidence to keep writing because I was again, with itself, doubt. And that connection just brought me that strength to keep going, keep writing. And then as a thank you, I wanted to again share this special moment with others. So I created a meditation that was energy clearing with Archangel Metatron. And that was like, so special moment. It was like, look, keep going. And it also helped me with the YouTube. It was just again, a confirmation for me. That's how I took it as a sign to just keep going. Because again, if I. If my meditations, if my message helps one person to continue here it is. It is worth the all the effort I'm putting in. And when it got over a thousand views, I was like, wow. And it was the first meditation I did with this specific archangel. And I was like, wow, sad. There it is, a sign saying, you have support. Keep going. Because that's definitely something that we all need these moments to celebrate so we can keep going. Celebrating milestones, not the test, the getting 2,000 views. I started celebrating when I had 500, 600, like, celebrating these moments because again, celebration brings you joy and that joy helps you to keep going.
- [37:14]
A
Love that feedback. And I remember, I remember getting to celebrate that video with you too, in the coaching call. And yeah, just continuing to see it, to climb up. And I know that that did a lot of cool things for your channel, numbers wise and all. That's fun. And I know we all want and need that if our goal is to continue growing on YouTube. But I love how you're framing also just like the. In the inner win, which was okay. All that hard work, you know, I mean, like, it's okay. There's something, you know what I mean? Like, I'm. I'm doing something right, otherwise that wouldn't have happened, you know, and so. And I love that reminder to celebrate the small stuff. I was really bad at that, Dr. Katya. Like, if there was one thing that I could look back on compassion with, you know, younger Nathan, be like, hey, man, you should have, like, stop and celebrate more, you know, And I really, I really had such high expectations for myself and for my channel and for the business I was building that I just. It's like anything, anything except a big move or a big result. And I don't even know if I could have defined that at the time. But in my head, it would have just been big numbers or something if it wasn't that it wasn't. It's like it didn't happen. And it's just such, like, an extremist headspace to be in and. But I see that in a lot of creators that I'm coaching, and I'm sure you see this too with people that you're coaching as well, is like, man, you gotta adjust your expectations, you know, and reframing and like, regrounding what actually matters and what really is a win because you're so right. To the person that is like three months into their YouTube journey, who's feeling tired, who's feeling. Who's ready to stop and ready to give up. Like, I would also want to say, but what are the wins? And even if they're not crazy big views, you know what? I bet they are. There's a lot to celebrate. You actually just were posting for three months. Who is even doing that? To be honest, it's not for a small percentage of people. You actually. You posted multiple YouTube videos. That's like an anomaly in a YouTube coach's world. Oh, you didn't just do it one time and then stop. Like, there's multiple. Wow, okay. You're already growing with your video. Look at that video. It did get 50 views and your others got 10. It's like there are real milestones and markers there. And I just love that you're called. You're pulling us back into that reality, Dr. Kachi. Because, man, I don't know about you, but, you know, in our town, home here, if we had 50 people, 50 views, it's like that people probably outside, I don't know if everyone fits, you know, like, it's a big. That's a big deal.
- [39:36]
B
Yeah, it is. But then we forget that because we compare and it is then expectations that hurt us. That's something one of my spiritual teachers says, the expectation, it should get this many views or it should do this. And the funny thing is, because we don't ever see the whole impact that our videos have. Like, we don't see the ripple effect of light. That's what I see in my head. Like, if my video inspires somebody or even this interview, if it inspires somebody, and then they go ahead and they inspire somebody. It's just this ripple effect of light. And that's what I believe and. But I never will see the whole meaning in this, this level, to see how our actions Influence others in a positive way. But you got to believe. You just got to have that vision. You got to have that North Star. And I totally get that. Like, I wasn't good celebrating either. Guess why I'm such a fan now? Because I. It just makes journeys so much easier, so much more fun.
- [40:48]
A
Yes, well. And you arrive so much happier. You know, like, I've been thinking about that a lot. Is like, okay, as a coach, I can try to. And I'm sure you're the same thing. I can help you get to some sort of destination, some sort of place you want to be. Call it a hundred thousand subscribers, call it whatever you want. I don't know. Just like whatever you want in this YouTube world. But it's my. I feel a responsibility to not just be concerned with that you got there, but how you got there and how you feel upon arrival, you know? And, man, I'll tell you what, we aren't celebrating those small wins. Dr. Katja, I just love. You are just like a beam of light right here, especially on the video podcast. I'm sure you can already tell. And this is Dr. Katja, and all the coaching calls is who she really is, which is why I wanted to bring you here to hang out with us. You are so stoked, and I know that you've learned a lot of things and worked through a lot of things, but it clearly is paying off, because getting to see you talk about your success with a thousand subscribers and talking about, man, I had a video that did over a thousand views. That is the attitude that is gonna propel you to all the cool numbers that everyone wants to get, which is, like, tens of thousands of subscribers and tens of thousands of views. Those will all come, but because of the way that you're proceeding, you know, that arrival point is just gonna feel a lot different. So I appreciate you encouraging us in that way.
- [42:05]
B
Awesome. Yeah. And it is, again, seeing what else comes, because I believe always life is teaching us. It's supporting us. Like, as I have done this YouTube journey, being doing the videos, and of course, my channel is in spiritual development. So maybe it's not the mainstream that gets the millions of views yet. I believe it can.
- [42:30]
A
There we go.
- [42:33]
B
I believe that my book can be in Oprah's book club. I believe I have these big dreams, I have these big visions, but then also just enjoying that journey and also seeing what opportunities can open. Like, I got to be doing a podcast in my own language in the studio. Like, I was invited to do that, which was a huge. Again, opportunity for me. And it came because I have been preparing myself all those interviews that I have done over the years, like over 100 interviews with people. Then when this opportunity came, I was ready to say yes. And again, whatever you are doing, just keep doing and get like Sean is saying, always get 1% better with each download upload. So every time you do video, just get a little bit better. Always checking what can I do better? Have support on the way because that is a journey and it needs to be something that you can keep doing. This is not. YouTube is not a sprint. It's more like a marathon. So you need to space yourself that you can keep going.
- [43:50]
A
This is huge. Dr. Katya, I just greatly appreciate you sharing your wisdom, sharing your insights and your joy here on the podcast with everyone. Hey, I'd love it if you could shout, shout out your stuff. Where, where can people find you? What is your channel? And even for, you know, potential people who are listening that, yeah, might be interested in what you, what you're doing and how could they find you? How could they reach out to you?
- [44:11]
B
Absolutely. So please come to check out my channel. It's Dr. Katya Rosannan. And hopefully you put it on the show notes because it is a Finnish name so spelling is interesting.
- [44:23]
A
We'll get it right.
- [44:24]
B
And of course I'm on other social media platforms too. And then you can check out my my guide. I listed 10 life traps. So if you feel stuck, that might be something that there is this life trap keeping you there. And when you have awareness, I believe awareness is to step forward. When you are aware, then you can have a choice to shifting. So check out my guide as well. And I look forward to hearing from you. So please do reach out. I'd love to connect with you and inspire you even more on your journey to share your message and your gifts in the world.
- [45:08]
A
All right, I want to underline what Katya has modeled so well here. She didn't win because she became fearless. She won because she built the supportive system from within and she kept showing up even when she didn't feel like it. So if you're discouraged right now, please hear this. You don't need to be perfect. You don't have to have perfect confidence to start posting. You need a plan, you need support and you need reps. And if you want to help building that plan, this is why we put together VRE Elite. You should come hang out with us. And Dr. Katja, you can go to viralvideocoach.com to hop on a free call with someone from our team. We'll take a look at your channel, help you strategize next steps. Again, that's viralvideocoach.com for the opportunity to apply for a free call with someone from our team. Hey, thank you for listening to today's episode. If you got value like rate, share, review wherever you're watching or listening, I'm Nathan Eswine and I can't wait to connect with you in a future episode.