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- [00:00]
A
Hey, before we jump into the show, I wanted to give you a heads up that my free YouTube strategy class is available right now on demand@thinkmasterclass.com on the class, I reveal the one YouTube strategy we use at Think Media to generate over 330,000 views every single day. So if you're new to YouTube, this will help you start right and avoid mistakes. And if you're a YouTube pro, this training will help you multiply your your growth. This class is 100% free and you can watch it now on demand@thinkmasterclass.com now let's jump into today's show.
- [00:38]
B
If you're getting views but not making money, you're not alone. In a recent poll, a lot of creators in our community said that they were getting views, but we're struggling to turn that into income. So in this episode, we're going to break down the three real problems with why views aren't coming, converting, and what actually fixes it.
- [00:55]
A
Bottom line, zooming out. People get views, but there's a low level of trust. And so even if you have a low amount of views, you can make bigger money. And I think it might be like, shoot, I didn't think about any of those seven ways of building trust. And so most creators are weak because they don't have an offer, they don't have a funnel, they don't have a next step.
- [01:11]
B
Like, I've seen that, right? Just by optimizing this piece, things can change in your next video. And Sean, I'm pumped. Our community, as always, spoke up loud and proud, told us what's up? Shout out to build impulse jets, saying that they get 20,000 views on videos that take a month to make. I need to get to 100,000 plus views consistently to actually make some real money with it. When you hear that, what do you make of that comment?
- [01:42]
A
Yeah, I think actually this episode's perfect because Shout out to the struggle. For anybody listening to this, maybe you are just starting or maybe you've been posting a lot of videos and it could be frustrating. Maybe your videos take a long time, time to make. You spend seven hours editing, you only get seven views. Frustrating, yeah. You spend a month to make it, you get 20,000 views, but you're like, man, how do I make this sustainable? Well, I actually believe that these three problems and the fixes are the solve. And so the first one is traffic without trust. This could be why you're getting views, but you're not making money. Now, what does traffic mean? Well, it doesn't just Mean Los Angeles or Seattle, traffic very bad in those locations. Traffic on the Internet means views. That's why YouTube calls it traffic sources. It says browse features. Your homepage is the page where your traffic comes from, AKA where your views come from. And so traffic without trust, it means you could get views. But are people actually trusting you? So I think what can happen is maybe somebody wants to start doing affiliate marketing where you recommend a product and you have a link in your YouTube description and if someone clicks it and purchases that, you get a commission and, and they go, well, I'm doing affiliate marketing, I'm even getting views, but I'm getting no sales. There could be a lot of things to fix. Are you giving a clear call to action? But one of the biggest ones, do people trust you? Like have you actually built trust in that video? Are people like skeptical of you? And most people are skeptical on the Internet. Are you doing anything to build trust? Well, the good news is there's actually some researched backed ways to build trust online so we can cover those before we get into the other problems.
- [03:19]
B
Absolutely. So the first one here is social proof. You know, thinking about things like testimonials, proof assets, like, you know, what are the numbers that people could share, what are the results that people could bring into their videos? I actually see this as a very underutilized tactic in videos. I don't like your experiencing people, but I will review videos and it's like in a coaching call, then after we've looked at your video and then they're telling me, oh well, I actually did this, this and that, I have these crazy results and I'm like, why aren't we, wow, we got to talk about this. We talk about your capability more. And nothing I think demonstrates capability than letting other people talk about it for you.
- [03:55]
A
Yeah. So you should say this episode if you're listening to this, because it's a checklist. These, if you could include some or all of these ways of injecting trust in your videos, you're going to get a whole different experience in terms of honestly channel growth, brand loyalty, but also making money. So of course the idea that you should have let's say testimonials in your video, but it could be proof of any kind. So we, when, if you are sharing some kind of like a weight loss product or something related to health or something related to fitness, a lot of people will do that when they're the example. And so the most powerful video is I was X weight and I lost 36 pounds. It's an actual transformation. And they show before, they show after. You're a proof asset. Well, if it's not you, it could be somebody else. But here's the thing, someone might be like, well, I don't have customers, I don't have testimonials personally. You know, as. As an affiliate marketer where I talk about tech, I would reference the Amazon reviews and not just my own opinion. One of my lines was, and don't just take my opinion for it. I've tested the product, I think it's great. But actually read the reviews on Amazon because you're pointing to the fact that it's not just my opinion. It's got 4.7 ratings, which is another frame of social proof. And actually, by the way, Nathan, one of the reasons I said that, though, was actually another call to action to my link. I would say, and like, listen, click the link in my description and go over to the page of this product because you'll be able to read the reviews. Because I also knew that, like, if anyone clicks the link, even if they don't buy that product, I get the cookie duration for 24 hours.
- [05:28]
B
Yeah.
- [05:29]
A
And if they buy anything on Amazon, which most, you know, if they end up on Amazon, they're like, well, I did need some new pajamas for my kids and I needed to get a switch too. So I'm like, getting credit for everything. So number one, social proof. Like, if you can include screenshots or stories or proof of whatever the action you want the individual to take, that can boost it. There's lots of ways, but that's one of them.
- [05:52]
B
So the second way to build trust online is authority. And could you break down for me how this is different than social proof? Like, you know, authority. When I think authority, I think about, oh, you're talking about, like yourself. Like, this is actually something that you're bringing to the table instead of referencing other people, other sites.
- [06:08]
A
Yeah. So social proof could, again, it's. That's actually other people have joined this like this. It's the product reviews, it's actual testimonials of your thing, or it's proof of results. Weight lost, money made, views gained. Like authority is why should I trust you?
- [06:23]
B
Yeah.
- [06:24]
A
And this could be demonstrating the results that you've gotten. So again, you know, I think what some people are saying when they're like, I'm getting views, but I'm not making money, they're depending on AdSense. We're suggesting, and we'll talk about it later, that you do not depend on AdSense. So at some point you're promoting something else, I would say, right, so you're going to be promoting your own product, you're going to be promoting an affiliate product. But even if you're promoting a brand deal, you still want to get conversions for that brand. So your ability to articulate and build trust, you're not, you're not hard selling anything, you're simply educating about the product. But like, why should I trust you? If you're teaching on something, you're pointing to a software, you're going to get higher sales conversions. If they trust your authority, so can you. You know, this is, we can make a whole video on this. Some people think, well, I don't have any authority. Think about right time. How long have you been doing it? You know, listen, you maybe don't have a degree in parenting, is there such a thing? But you've got a 4 year old, a 6 year old, an 8 year old and a 10 year old and you've got a lot of lessons. So you might just be like, listen, as a mom of four and so that's like time. Now you might have, you know, as an occupational therapist, I went through the process. So do you have, you know, are you some kind of degree or something like that? And then of course, if you can point to, in the YouTube world, a silver play button or a gold play button. So it could be any level of certification that. The thing to know though is people are wondering, why should they trust you? And the art form is how could you just weave this into the narrative of the video? Because again, if you're getting some views and you want people to take more action, when someone hears that you're a nutritionist or someone hears that you spent, you know, a couple years abroad, or they just hear, you know, I read three new books and it was interesting because if there's the social proof and the authority, and then you're like, and so by the way, that's why this supplement that I'm talking about, you could click the link in the description. See, I just watched the video that of the. We haven't got through all seven.
- [08:36]
B
Yes.
- [08:36]
A
Of the person who did social proof and authority. And now I'm like, I am going to go buy that supplement. I was kind of on the fence. I'm watching a product review, I'm watching a listicle of something. But you've just showed me the transformation and the social proof and built some authority. We're not even done right. That's building trust.
- [08:54]
B
100% higher conversions and I want to get to number three here real quickly though. On authority. This is where I see imposter syndrome show up is right here. Who am I to talk about something? Who am I to share something? Some people get self conscious even about their accolades. That just feels like I'm being boastful, I'm being braggadocious by like, I don't want to flex on people or whatever. But I just want to say, and I've actually cited you a lot of times, Sean, in coaching calls being like, Sean does this all the time. And it could just be one line. I think we get in our head about this authority. Okay, I need to have my credentials and my degree. It's like, no, no, no. Like literally, dude, you could actually just say as a father of two, yes, this has been the best stroller that we've ever. It's like, oh man, you know what I mean? You already have more kids than me or you have kids and like, it's just, I think it could be one or two lines that actually establish authority. It might be a lot easier than we think to get authority from a viewer if we, if we aren't overthinking it. So.
- [09:45]
A
Yep.
- [09:46]
B
Number three though, here is consistency. And what do you mean by consistency here? Are we talking about like actually publishing on platform?
- [09:52]
A
Yeah, we can, we could speed up through the rest of these. Consistency is going to be just publishing regularly and this would be the compound trust over time. There'd be no doubt about it that like if you will, my conversions now it's our whole team. But my original story started YouTube working at a restaurant during the most challenging season of my life and had a background in video and photography. So I started to talk About Tech on YouTube on a channel called Think Media that's grown into being a business where here we are now in our podcast studio on our second channel. We have multiple creators on the tech side. But originally as a solo creator, I was primarily doing tutorials about tech, reviewing tech, and I was able to build a six figure income from ranking YouTube videos and doing affiliate marketing and basically a six figure income just from the Amazon Associates program. Talking about tech. The point is that's actually pretty remarkable amounts of income just from Amazon, no matter how you slice it, like really mastered ranking videos. Lots of different affiliate programs, but Amazon itself. The power of consistency to build trust, I would say is not that you're just showing up once, but that you're consistently building a brand. People start to trust you because they have familiarity through repetition. Maybe another way to Put it after I over explained my story is simply that someone's more likely to maybe just click on a Sean Cannell Think Media video and purchase the product. Because I built a reputation of the way I review the trust you the consistency of telling the truth. If a product has a weakness or something and just building trust over time. So that's it is like if you can consistently be showing up, those views matter in a different way. If you're meeting somebody who's never seen you before, then it's a total stranger. But again even if you're getting 20,000 views, like that individual that commented on our community post mentioned earlier, if that's a die hard audience, trust is higher and that's created through consistency. It's never created with just one upload.
- [11:57]
B
So consistency is a way to build trust online. Number four, transparency is a way to build trust online too. And I think this is pretty self explanatory. We've talked about this, right? Like being honest, being real, actually being open about your failures and lessons learned learned sharing behind the scenes thing. I think actually one of the most disarming things we can do is be real about our situation is actually be real about where we're coming from. And so to actually be honest about like I actually messed up here, I actually didn't do this right the first time. There's something about that that is very inviting, it's very transparent. It feels like you're real. And obviously it's going to build trust, right?
- [12:29]
A
Yeah. And it could also, I mean avoid over polished and exaggerated claims. Sometimes as you get into the creator economy you maybe feel and you might even if you do a brand deal you feel a pressure from a brand to like talk just about the good and they might even push you to exaggerate. Of course there's FTC limitations and whatnot but real, real honesty and realness goes a long way. So if you're like listen, I mean this camera has weaknesses. It, it is all of these good things but it's also these bad things. There's even like a famous thing in marketing of like an admission of fault massively exaggerates trust. Where do you call out the elephant in the room? There is no perfect product by actually having some strengths that inherently would have other weaknesses. It might be the greatest camera ever, but it doesn't fit in your pocket. You know, it's, it's a bigger pro camera but it can't, you would never take it with you. Like and, and the, the sensor of a GoPro or DJI you know, action camera. Not the best cameras are the tiny little guys, but they're perfect to, you know, travel.
- [13:31]
B
Yeah.
- [13:31]
A
So it's. It's like, that's maybe whether that is the. The full saying, I'll listen. I did notice some downsides with this. Or you plan on using this for, like, high level graphic editing. This might not be the computer for you. Bottom line, if you could build a brand over time of being honest, real, acknowledging the pros and the cons, you're just gonna build trust over time.
- [13:52]
B
And this ties in perfect with relatability. Right. If you can have transparency and you can be relatable, which means you're actually speaking to a specific audience using insider language or examples that someone specific could recognize. I mean, this stuff wins me over all the time. Sean. Y. I'll be honest. If I'm like, I'm shopping for whatever kind of stroller it is that has, like, the two seats because, like, we have a second kid now and whatever. And I hear like, this dad talk about, like, and it. By the way, this comes in a camo trim because, like, come on, I love camo. I'm like, oh, yeah, I'm gonna get yours. You know what I mean? It's weird. It's like the smallest line, the small shared experience. The moment that I get to say as a viewer, oh, man, you're kind of like me, or like, we dig the same stuff. I think is absolutely powerful.
- [14:36]
A
Yeah. And then number six is competence and war warmth, which is, you know, proving you can solve the problem or you're trustworthy because, you know, if. If we're using the stroller analogy, and you're the parents, you're the dad who's using the stroller. One of the biggest authority things is, listen, we bought this thing two months ago. We've taken it off road a little bit. We went on this crazy trail. We've ran it on this trail. We've ran on this. You're just pro. I mean, what. What does competence with a stroller mean? We're not going to like the stroller games, but it's. It's like whatever area you're talking about, someone's leaving the video. Competence plus warmth, proving you can solve the problem or you've got experience with it and that you also care about the audience. That speaks to tone and ties into relatability as well. And then also, number seven is low risk if you are offering free value upfront, which is what free YouTube content is, or reduce friction to get started, or even just Guarantees. What's interesting about that is I similarly have said that like as an affiliate marketer, which I listeners and think media podcasts, this can really help you. Like, I thought about all of these sales and marketing principles just as if I'm promoting a $5 thing on Amazon. Meaning. And listen, the cool thing about Amazon is it's so convenient. I mean, like, I love it because you could shop around. But number one, I know Amazon has the best price because I did the research. I'm reinforcing the sale.
- [16:00]
B
Yes.
- [16:02]
A
Number two, I mean, I just buy everything on Amazon because it gets to me like the same day or one day later and if I don't like it, I can return it. Like that would be me pitching my own product. There's like a, I'm removing risk. There's a money back guarantee, there's a return. And I'm not even handling that. Still educating the audience. Bottom line, so zooming out, traffic without trust. Bottom line, zooming out people get views, but there's a low level of trust. And so even if you have a low amount of views, you can make bigger money. And I think we could all agree that in our next video you might be like, shoot, I didn't think about any of those seven ways of building trust. If I included three or four of those intentionally into my script or my outline or I learned those, I can increase trust and increase income. Now what we didn't hit was what are the ways to make money? I mean, we mentioned affiliate marketing, brand deals. This episode is not actually about going into those, but we are going to be covering those on our upcoming free YouTube growth sprint. So just a heads up, ytsprint.com, we're doing a free four day event. The final day is our brand new updated teaching about the 20 ways to make money on YouTube. I think it's actually 26. Now. There's 20 ways to make money off platform. Six ways to make money on platform. Regardless, that's going to be a super powerful session. So if you're interested in that, that's coming up soon. YTSprint.com and might actually be happening at the time of uploading this episode. And there might be a limited replay. So hit the link in the description ytsprint.com but that was the first big problem, traffic without trust.
- [17:34]
B
And the second big problem is lack of a clear YouTube business plan. Man, here we go. Sean, before I pass to you, this is, this is probably the biggest area that I'm seeing people even, even actually think about, oh, business Plan? Like what even is that?
- [17:49]
A
Yes. Right.
- [17:50]
B
And so to the point of the comment that we were just talking about earlier, okay, 20,000 views, man. I just think I need to get to a hundred. That's only seeing one path forward. I would actually argue that is a business plan, right? That is saying, okay, the business plan is YouTube Partner Program ad revenue. Relying on what YouTube can pay me. Breaking out of that mindset and thinking about, okay, could I have a better business plan? What would that look like? That's what we're going to talk about here. Because this is really the probably the biggest unlock when it comes to turning views into serious income.
- [18:19]
A
Yeah. So what even is a business plan? Well, here's a very simple definition. How am I going to turn effort into money on purpose? That's actually funny because some people accidentally have success in Life or on YouTube, but they can't reproduce it. So what is a fifth grade definition of a business plan? How am I going to turn effort into money on purpose? So what is a YouTube business plan? Well, here's the question. How my videos will attract the right people, build trust and convert that attention into income. So we're asking, all right, how will my videos attract the right people, build trust and convert that attention into income? And you know, people can subscribe to the Think Media podcast, you know, join the Sprint. The bottom line here is that just most people lack this. And the, the mistake is relying only on ad revenue because views can go up and down and because CPMs and RPMs can fluctuate, which is how much money YouTube even pays you for those views. And so most creators are weak because they don't have an offer, they don't have a funnel, or they don't have a next step, or they don't have a really strong affiliate marketing plan or even brand deals. And so if their only answer is to what should people do next? Is like watch another video, then that's a problem. You gotta ask, what is your business
- [19:41]
B
backend a hundred percent. And I, I, I can tell at this point what kind of game someone's playing on YouTube, what sort of business plan they have in place just by looking at a recent upload, right? And scrubbing through is like did a call to actually I don't even have to look at the video at this point. It's like looking at just the description and pinned comment, you know what I'm saying? Like that's actually a tell sign of like, oh, this person's trying to do something. And then it's like from that Point. Sure, there's optimization, there's things you can do, but just by looking at a video, how are you utilizing all the spaces that YouTube gives you to actually execute your business?
- [20:16]
A
And by the way, what you just said was really deep and I want listeners to catch it. What are you looking for in the description? I would say what you are looking for is you're looking for a link that is above the fold.
- [20:27]
B
There we go.
- [20:28]
A
Because if you go to the video and then what are the red flags? Number one, there's no link there. So then you're asking yourself, okay, well, even if this brand, that's fine if the brand's happy to pay you money. But if the brand sponsored you, there's not a clickable link to the brand's offer above the fold. Like, why not? And then you might say, okay, is there a clickable link to your own thing above the fold? Is there a clickable link to an affiliate link above the fold? And if it's none of the above, it might be buried. But you're already like, why isn't it in the easiest to click place yes. And how that's even optimized shows, if you will, the professionalism of the creator as well as. So it's one thing that you're listening to. This you could fix.
- [21:05]
B
Yes.
- [21:06]
A
Is by asking yourself what link should be. And if you also go, well, I don't know, I don't actually have anything I'm giving a call to action to in the video. I don't even have a link I could link to. Then that's the problem to diagnose.
- [21:17]
B
That's right.
- [21:18]
A
Maybe you could think about in the video how it could add value to the listener, to the viewer. An affiliate product. You were sitting down to share five things. Maybe there could be a sixth. Or maybe during one of those things is something you could give a call to action to remember a business plan is how am I going to turn effort into money on purpose? So there's something about sitting down and being super purposeful and intentional with of course, your business backend for your video.
- [21:49]
B
So what do you think about this? I actually want to go back up to build and pulse jets someone who's already getting 20,000 views on videos. Right. So we're already getting views. How do we turn that into income? I would almost want to argue and throw out there. If you literally just did this step, please work on building trust for sure. But if you literally just came up with an idea and offer a place to bring people to whatever path you pick, but then you just talk about it in your videos. You put the links above the fold in the description. I actually think stuff would happen. Like I've seen that. Right. Just by optimizing this piece, things can change in your next video.
- [22:26]
A
Right. Because that story said I need to get 100,000 views consistently to actually make real money with this. And then I guess my challenge is. Do you though?
- [22:35]
B
Do you though?
- [22:36]
A
Yeah. Do you actually need a hundred thousand. Would twenty thousand views, a video which this person's already getting, would that actually be enough? Maybe another question. How could that be enough? What would need to happen? What could you create? Who could you partner with? What could you set up that would make 20,000 views enough? Could maybe you were consistently getting 50,000, but it dropped to 25. Could you still get the. Like. It's just, it's a different way of thinking. And that business back end is crucial. Not saying it's easy because I think finding the alignment, finding the right offer, doing it in a way that aligns with your values and your vibe. I know nobody listening to this wants to be selly or pushy, but figuring out how to integrate that business back in is a huge key.
- [23:22]
B
100%. And the third biggest problem here with turning views into income is audience intent mismatch. Sean, you and I both know it is possible and to go viral. Even if it's viral for you, you can have a video that over performs for the wrong people.
- [23:40]
A
Yeah.
- [23:41]
B
And I think this is something that we don't think about enough. We jump to the virality, we jump to just wanting more views. But are we even aware of the kinds of views we're getting? So even if we had all this stuff in place, we're building trust in videos. We have call to actions, but we're. And I have a video pop off, an outlier. Did I even get the right people in?
- [23:59]
A
So this is actually one of my favorites. Audience intent mismatch is actually a silent killer. Let me give a couple different examples here. Let's talk about it in affiliate marketing applicable to like any kind of creator. Let's talk about it for business owners. And actually a new strategy that's really popping off on YouTube right now where people are starting second channels. Let's start with that. You know, we have. We know somebody that works at Alex Hermosi company acquisition dot com. If you never heard of Alex, you may be arguably the number one kind of business education entrepreneur creator talking about how to grow and scale businesses. His main channel is massive and he pulls A ton of views on his primary videos that are seem already very focused. You know, they're people that want to grow a company. In some cases it might be people that are starting from zero. So they are beginners, but is, you know, widely followed and it's clear business intent advice. Another thing to say is that I'd say, I would assume the RPM of his main channel, the CPM RPM very high because it's all business advice. Well, here's what's interesting. It's kind of a side quest, but a new strategy that's not applicable to everyone. But a lot of creators listening to this could pay attention. He has a second channel, it's called Hermosi Highlights and somebody that you know, we're friends with that works at acquisition was actually saying that Hermosi Highlights actually generates more sales and better conversions than their main channel. Now here's what's crazy. Nathan is on the main channel, Alex is getting 66,000 views, 222,000 views, 333,000 views. Big numbers. And on the second channel the videos are getting 200 views, 77 views, 700 views. Wow. No thumbnails. Like it's a little janky over there. Like very but very specific, higher level, more advanced pain points of operators running companies. Now that new strategy is you can actually see a lot of creators starting new and second channels right now in all kinds of different environments. That's a conversation for another day. But you ask, why are they doing it? Well, audience intent mismatch, viral views does not mean a buying audience and broad content does not necessarily mean a high value audience. So sometimes entertainment higher views is lower conversion most of the time. But if it's very specific, lower views can lead to higher conversion. That's a real case study.
- [26:30]
B
Yes.
- [26:30]
A
Now the second example I'd give is back to like affiliate marketing. Some people will hear in my story and follow what we teach at Think Media and be like, affiliate marketing is a massive opportunity to even create a good side or full time income. Yes. Still believe that they'll say, but Sean, I'm even getting good views on my vlog. And like we maybe at best, you know, and when we're in our kitchen, we talk about how we bought a new Ninja blender and we're like, and by the way, it's, you know, in the description 99% of people aren't even doing that. But they, they, they're like, I'm, I'm vlogging and I'm trying to do affiliate marketing but nobody is clicking My links. Big problem number three is audience intent mismatch. Why is somebody watching your vlog in the first place? Why'd they click on it? Well, if they clicked on it because you were like, you know, crazy update kids, first day of school. Like a family vlog. And then it's like first day of school and then they get home and you're like, we need to reboost our energy. And like, hey, we got this Ninja Blender. But like, why'd they click on the video? Well, they're following you entertainment. Maybe they want to follow parenting stuff. They want. The intent of the audience was not to just stop their day and buy a Ninja Blender. Now you get big enough views and you mention a favorite thing your family's doing and there's a link in the description, you might get some conversions.
- [27:56]
B
Yeah.
- [27:57]
A
Compare that to a video that's like Ninja Blender versus, you know, the Amazon basics blender. What is the intent of somebody who clicks on or makes their way to that video? Well, my gosh, if they've narrowed it down. That's right, those are the final two blenders.
- [28:12]
B
Oh my goodness.
- [28:13]
A
That they're deciding between. Yes. You know, like, so which blender do I want to buy next? And they're like, I wonder if that Amazon, how that Amazon one compares. And you make a good video. That person has like their credit card in hand. Yes. And they're about to make a purchase. So then you start asking. Someone might be like, man, I get 500,000 views a month. A million, two million. I'm kind of depending on AdSense. Affiliate marketing is not that high. Somebody else could be like, I get 50,000 views a month and I'm making 10k a month talking about other people's products. Like, you know, talking about doing affiliate marketing. Audience intent mismatch. Not all views are created equal. So getting in front of the right views. Another way to put it would be create content for buyers, not just viewers.
- [28:55]
B
Yeah, Sean, this makes me think of one of our students named Lee, who I just got to hang out with on the podcast. And so he's at, I think as of now, like 12,000 subscribers.
- [29:03]
A
Yeah, sure.
- [29:04]
B
Yet I think his most popular video has like tens of thousands of views. But. But his videos don't consistently get that amount. But he's making $30,000 a year on the side, by the way. This is his after hour side hustle. He has a full time job in ministry. He just does this on the side. But his entire channel, to the point of that her mosey strategy. The entire channel is dedicated to reviewing higher end men's clothing. We are already niched out, right? Like we are like Death Star focused in. So he's got his audience dialed in. But he. A lot of his video titles start with words like which or how or where.
- [29:40]
A
Like which men's boots.
- [29:42]
B
There we go. That's exactly it. And so it's just interesting thinking about like you just said, what, what would it look like to make content for buyers? Make content for the people who are already narrowed things down and are now simply deciding between this or that. And anyway, the whole, you know, conversation is, is on this channel. You can check it out. And he walks through his entire workflow for that. He think the guy's a genius.
- [30:02]
A
Well, I also guess this is a little side quest that I'm sure would pique viewer interest. And it's like when you're in a niche, like how cool is that? So he's in ministry, he's doing this on the side. $30,000 a year. But I bet he also is getting like an insane amount of cool gear at this point.
- [30:16]
B
He is, he gets stuff sent to him. He gets to keep and try out.
- [30:19]
A
Side note. That's why building a YouTube channel around your passion, you better believe. Back when I was starting tech on Think Media, I was like, my dream is to like just get a free camera someday. Come on, like maybe someday. And I mean even like lesson I. Maybe someday a company will send me like an SD card case.
- [30:37]
B
I mean I love it.
- [30:39]
A
Maybe a free tripod. I remember when I got my first free. I mean these are huge milestones, you know, just, just side benefits of the creator economy. But back to Lee.
- [30:48]
B
Yeah. So I'm looking at his channel right now. We're at 12.7 thousand subscribers. His most popular video of all time is 99,000 views. So still, you know, I'm sure he'll break that here soon.
- [30:57]
A
Yeah.
- [30:58]
B
But the whole point being, and the dominant source, clearly, I think it goes without saying, but the dominant source of that 30 grand is affiliate marketing.
- [31:05]
A
I don't think anybody would believe he's making 30,000. Nobody sees this stuff. Like there's, there's a lot of delusion in the creator economy, even from people who like are more advanced. They just, they look at 12,000 subs and they're like, nah, yeah, that person 30 grand a year.
- [31:21]
B
And I think it goes without saying that that $30,000, it's not coming from YouTube is like 12.7 thousand subscribers and it's affiliate marketing. That's the dominant income stream for him.
- [31:30]
A
Yeah. And so, you know, recapping what we learned today, I a lot of people listening, you might be saying, I'm getting views, but money is low. That money can go up. And the goal is to build more trust in your videos. The goal is to figure out your business back end and to align audience intent with the content you're creating. Now. That also might trigger a bunch of questions in you. Should I rework my entire YouTube strategy? Am I in the right YouTube niche? How can I improve my communication, my videos, all of the above? Well, if you want help, and especially with figuring out your business backend, I want to encourage listeners to come to ytsprint.com we only do this a couple times a year. We go all in, you're there. The Think Media coaches, myself, we dedicate a ton of time. This event is entirely free. You can register just clicking the link in the description. Some people go, oh, you know, I went to the page. And then on the next page, you guys tricked me with, you know, it's not for free. No, it is for free. You can just upgrade your experience. We have what's called like the vault pass. It costs $1 and you could get access to some really cool bonuses in the private group and other things. Or you could do none of the upgrades and attend the event free. Yeah, the event is 100% free. And yt sprint.com we always do tech giveaways, we do a camera giveaway and we've got some new stuff. You're teaching a dedicated session. Um, we've got some new surprises that are happening on this. So anyways, ytsprint.com, get registered. That event is coming up soon and we're going to help you get clear on your audience, get your videos right, get your plan right, get your business plan right. It's going to be an incredible event.
- [33:08]
B
Podcast, what is your next step? What is you need to choose your monetization model? Do you have follow up questions? Drop them down below. We'd love to interact with you and most importantly, we'd love to see you at this free event, ytsprint.com wherever you watch or listen, like rate, share, review. This is the Think Media podcast. I'm Nathan Eswine and I can't wait to connect with you in a future episode.