Loading summary
Transcript283 lines
- [00:00]
Sean Cannell
Hey, before we jump into the show,
- [00:02]
I wanted to give you a heads
- [00:03]
up that my free YouTube strategy class is available right now on demand@thinkmasterclass.com on the class, I reveal the one YouTube strategy we use at Think Media to generate over 330,000 views every single day. So if you're new to YouTube, this will help you start right and avoid mistakes. And if you're a YouTube pro, this training will help you multiply your your growth. This class is 100% free and you can watch it now on demand@thinkmasterclass.com now let's jump into today's show.
- [00:38]
Pat Flynn
30 days into the 60 day experiment, I wasn't getting very many views. Normally I would have given up by then. But the whole goal again wasn't views or subscriber counts. It was to count uploads, not views.
- [00:50]
Sean Cannell
Right now you're getting 12 million views per day on YouTube shorts and climbing.
- [00:55]
Pat Flynn
Day 35 rolls around, one of those videos hit 750,000 views. All those previous videos all started to climb as well. When a person says I'm too busy to do this is it's just not a priority for you.
- [01:07]
Sean Cannell
Total time every day, it takes then
- [01:08]
Pat Flynn
right now 20 minutes because I'll open a pack.
- [01:10]
Sean Cannell
And hitting it on every platform.
- [01:12]
Pat Flynn
And hitting it on every platform.
- [01:14]
Sean Cannell
Oh my goodness. One of the biggest opportunities for growing a following right now is YouTube shorts and short form content. And we have really the leading expert on the podcast today. Breaking down tactics, Break breaking down the mindset, the philosophy. So if you want to get views, if you want to grow subscribers, and if you also want to earn more money in your online business or get known, if you're starting from zero, lock in. Because this podcast with Pat Flynn is an absolute game changer. Pat Flynn is an entrepreneur, author and content creator who's built millions of subscribers and generated billions of views across his platforms. And today he's breaking down how you can apply the lessons he's learned to grow your own brand. Pat Flynn, right Now you're getting 12 million views per day on YouTube shorts.
- [01:57]
Pat Flynn
And climbing. It's crazy. And climbing. It's crazy.
- [01:59]
Sean Cannell
And this is on a new channel that you started just a year and a half ago?
- [02:02]
Pat Flynn
Yes.
- [02:03]
Sean Cannell
So I need to know all your secrets, all the things you never shared, and your whole short form playbook.
- [02:08]
Pat Flynn
I'm here for you, man.
- [02:09]
Sean Cannell
But first tell, tell me the story. What is this channel? What's the vision? How'd it start?
- [02:13]
Pat Flynn
Yeah, so I have a Pokemon YouTube channel that was all long form in fact, I was here at this event a couple years ago and talked about how short form is kind of a waste of time, right? You can't build a relationship, 60 seconds in just 60 seconds. But I was wrong. You can do that. If 60 seconds happens every day, right across an entire month. That's a whole half hour of time with somebody. And you're building a routine. You're building a habit of showing up daily. And if you can do it right, you become a part of a person's daily routine and you show up in ways that you never thought possible. So although I had a long form channel already, it would have made sense for me to just insert shorts into that channel. But again, I wanted to experiment. And myself, I always use myself as a case study to try to teach other people. So I created a separate channel. Didn't link to it from anything I had, didn't even put my face on it, and was just. The whole goal was to go 60 days of opening a pack of Pokemon cards daily. And I record the voiceovers after. And whether it's a good card at the end or a bad card, I always just share it anyway. You know, a lot of other creators, they'll only show the good hits. But I wanted to be relatable. That was a big part of this. The R word relatable is so important today because everything is so fake and manufactured, right? So I said, okay, no matter what happens, I'm just going to go daily. Thirty days into the 60 day experiment, I wasn't getting very many views. Normally I would have given up by then because I'm like, oh, this is not working. But the whole goal, again, wasn't views or subscriber counts. It was to count uploads, not views, as my buddy Alex says. And so day 35 comes around now, by the way, day 30, although I didn't get a lot of views, there were a lot of things that were already happening. My editing time for these videos went from 45 minutes per video to about 15.
- [03:46]
Sean Cannell
How'd you do that? Go deeper on that.
- [03:48]
Pat Flynn
Just the more you do something, the more you learn how to be more efficient with it and optimize that. I learned the shortcuts. I started to build a library of all the sound effects and all those kinds of things. The other thing that was really helpful in this case versus the other experiments that I tried on TikTok and Reels and Facebook is that I had a format that was repeatable. I had a structure and I made it episodic. And that is the secret. The secret is in the series. In fact, this even goes back to the first time I really got interested in a weird TikTok. And it was this guy named Guy Kicking Rocks, or Guy who Kicks Rocks, I think is the name of the channel. I saw a video and it was literally a guy just kicking a rock and said, day one of kicking a rock until it becomes a sphere. I was like, this is the stupidest thing. Little did I know, 60 days later, I was watching this thing transform and I was so emotionally invested in this rock becoming a sphere. And he would kind of track its weight and all this stuff. And it's just like, what is happening here? Why am I so interested in this? It's because there was something to look forward to, because there was anticipation, because I wanted to see what the end result was. And that's something I wasn't incorporating into my previous shorts. But this time, I mean, kind of inherently. In a pack of Pokemon cards, there is a mystery in each one. You don't know what you're going to get. So that was kind of helping me. But again, I wanted to continue to try to get to 60 days. Also by day 30, I had 30 pieces of data from 30 previous uploads to tell me, well, what kind of worked and maybe what didn't. Such as I noticed that when I was in person at a card shop and I had that transaction to purchase the pack that I was going to then open, those videos often performed a lot better because there was something different. Most people would just start at their desk. Me, I was starting in an interaction and you were kind of there with me as it was happening. And then we go and see if it was worth how much I ever spent. Usually, by the way, spoiler alert, it's not worth it to open it, but it's entertaining and it's fun and I love Pokemon. And deep in that space, day 35 rolls around, one of those videos hit 750,000 views. Kind of just, I mean, it wasn't like anything drastic that I changed. It just so happened to catch that day. And it did incorporate those changes that I made previously. It was done in a card shop. And I, you know, started to get familiar with getting quicker to the hook and retaining people. 750,000 views, all those previous videos all started to climb as well, because a person would find that new one and then they'd go back and find the older one.
- [06:11]
Sean Cannell
And it's very scrollable. It actually is a short show you could watch daily, but you also could Binge the show really easy.
- [06:17]
Pat Flynn
And people were telling me they were doing that after a couple days later, they said, I watched every single one of these. I can't wait till tomorrow. Right? And that is the secret to growing followers and subscribers on these channels. It's what happens next. I wasn't providing that opportunity to wonder what was going to happen next or that curiosity before this time. It was baked into this. And then by day 60, I was like, okay, I'm going to keep going with this. And today I'm on day 647 straight and we are seeing about 12 million views per day across all platform. Because it's not just YouTube shorts anymore. I take that same video and I publish it on Instagram as a reel. And that same video also goes on now Facebook. It also goes on TikTok. It also goes on Snapchat and across all of those platforms. It's funny because sometimes a video will do really well on one and kind of not perform extra well on the others. Sometimes it goes well on all of them and sometimes it bombs. That's the cool thing about shorts and short form. Every day is like a new opportunity, right? Whereas before, especially with long form video, and I'm creating one video per month or one video every other week, it's like, like if you miss on that video, you kind of have to wait a while till you get another chance. Not to mention you were slower to collect that data that then tells you what's working and what's not. So that's why for anybody starting any short form content, I say go daily because that's going to teach you faster what's working and what's not. I wrote about that sort of effort in my book Lean Learning. You just like the learning comes from the action you take. So in the world of content, publish faster, you'll learn faster. You know, you can adjust. There's very little risk in publishing a video that bombs because you have tomorrow and the next day and the next day and then over time optimizing the storytelling within these 60 second videos. Actually, I think a big thing that happened was I took a lot of my podcasting brain and my kind of episodic show brain and put it into this series. And I created a little jingle at the beginning and it's should I open it or should I keep it sealed? Very inspired by like the Empire theme song or, you know, all those like little old 50s kind of jingles. Shout out to music radio creative. By the way, I gave them that tune and it's an audio file that nobody will have ever hear because it's terrible. But they made it sound great after my. After my little wav file I gave them. And that is at the beginning. So I flip the pack in one second. Should I open it or should I keep it sealed? A question that I now propose to the viewer. That sticks them around, that keeps them stuck to wonder, well, should you have opened this or totally. Right. So the long form storytelling that I've learned is now shortened and compacted into
- [08:46]
Sean Cannell
a 60 second in the show name itself. The concept itself, the idea itself is a question that creates tension.
- [08:54]
Pat Flynn
Yes. And it's a question that a lot of collectors ask ourselves all the time. But it's also relatable for anybody who's maybe not even into Pokemon. That's the other thing. It hits a general audience because it's so quick that you're not quote unquote, wasting time watching somebody open Pokemon. But it opens a question that then I deliver on and I yield that result for them at the very end. Right. The secret is in the series and I have an acronym. It's easy, it's episodic, it's authentic. Right. Just like right now, you're seeing me struggle with this, but it's real life. It is something that is structured. So that format, again, makes it very easy for me. I know what tomorrow's gonna be like because it's the same video, just a different pack every time. It's the same structure. People are expecting that. And then why it yields a result.
- [09:40]
Sean Cannell
I got so many questions and so many strategies to get into. But first, for listeners, that would be like, okay, cool, I want to follow that format. But I'm in insurance. I'm in real estate. I'm an online marketer. You know, I'm a coach. What would you recommend? How could that look or how has that looked for anybody you coach? If you give a couple examples. If we just now get stuck, like, I see the idea, but you're tapping into giant IP Pokemon and you, you tap into a lot of them. Deserves all the respect in the world, but there's a certain level of scale to it. So what is the format to get a business owner, entrepreneur, or content creator all the way to their concept for what they might do daily? For short form.
- [10:23]
Pat Flynn
Yeah, I got you. So you want to think about what is your target audience? Because that's important. You don't just kind of create randomly, because it's one thing to go viral and get millions of views, but then like, so what? Yeah, Right. So for your target audience, think about what is a goal that they have, what is an urge that they, that they, that they have. And how do you reverse engineer that into a challenge or a series? Right. For example, I know somebody who's teaching people how to public speak. So he's got students of his recording themselves daily talking to the camera. And the hook is day one of speaking or of trying to learn how to be a public speaker without any filler words. Day two, day three. And it gives you something to look back on to see, like, and is
- [11:05]
Sean Cannell
he the speaker or he's got videos
- [11:07]
Pat Flynn
of a speaker, but he's got his students there. And then he gives a tip at the end. Right? Because traditionally a person who is maybe teaching that would start a video by saying, hey, my name is so and so, I'm a professional speaker and I'm going to give you a tip on how to be a better public speaker and remove filler words. And then they go like, by then people are gone.
- [11:22]
Sean Cannell
Yeah, that's such a long, right? Yeah.
- [11:25]
Pat Flynn
Start the video in the middle of the story. That is the big secret with educational content. Don't set it up, just go right into it. So already you're seeing somebody going through a transformation and maybe struggling because it's in the early days or, or especially with that hook, it's like, well, let me see, are you going to add any filler words today? I don't know. So now I'm stuck. And I'm going to stick to the end because I'm going to see if this person's doing what they say they're going to do. And then the educator comes in at the end and says, oh, you did a good job of those kinds of things. Right. So that's a really cool way to feature a student to then come in with some education in the middle of a story that builds. Right. And then after 30 days, they can go back to the content from day one and go, here's how much you've improved. And now, of course, with any marketers, we want to show the transformation. It just took 60 second spurts for 30 days to show it, versus one long video, which people don't have the time and attention for.
- [12:16]
Sean Cannell
Interesting. So I'm curious. Your story is so cool, but you went in with a lot of clarity. It became like a second channel. You've started multiple YouTube channels. You've got the whole smart passive income business side of things. You've all done this whole new era. You're like taking over the Pokemon World. You have your long form channel. You start your short form channel. You go into it though with the name of the show.
- [12:39]
Pat Flynn
I didn't know. Oh, you didn't know. So it took six days to discover the should I open it? Format.
- [12:45]
Sean Cannell
So what did you name? You named it all short Pocket Monster.
- [12:49]
Pat Flynn
Yeah, because I have Deep Pocket Monster, which is my main channel on the same brand. And then it was like, well, these
- [12:54]
Sean Cannell
are shorts related to that.
- [12:55]
Pat Flynn
I'm kind of short.
- [12:56]
Sean Cannell
Got it. So.
- [12:57]
So the channel name, the show name was discovered actually after some experimentation. Six days, you're figuring it out. But I guess my question is how would you recommend somebody who already they have their pre existing social media or accounts. Maybe their channel is named Pat Flynn, their first and last name Sean Cannell. And I'm seeing some people do like a hundred days. So also maybe like, I don't know if I want to commit to this for 655 days of the same show. Do you recommend like spurts of common themes to open loops and close them?
- [13:28]
Pat Flynn
Yeah, that's a great idea. And often what I recommend because, you know, you don't want to commit forever. And again, I didn't know I was going to do this for, for this long. Just so happened that it worked after the 60 day experiment. But you do need to give something an amount of time and the time is a tool that can help you and your audience know again what's coming and what to do, at least within that certain timeframe. So perhaps you wanted to try to lose weight, for example, like, and I'm going to work out every day for 30 days. Come follow me on this transformation. But again, you don't start by saying that you were literally on the treadmill sweating. All right, guys, I'm going to be, I don't know, this is. People are very bumpy on my treadmill. But you know, you're in the middle of the story, what's happening and then now I have to, to see what, what this person's going to do. Right. It could be something like that, something transformational. It could be kicking rocks. Right. Whatever it is, you just have to do it for a period of time. Let your audience know that you're going to be, you know, documenting this journey.
- [14:23]
Sean Cannell
So we've helped thousands of people go
- [14:25]
full time on YouTube here at Think Media. And one of the things we discovered from analyzing their channels and is that there's five stages of YouTube success. So our team got together and we actually created a free resource. You can check it out@mycreatorquiz.com and what it does is it will walk you through a series of questions that will get you fierce clarity on where you're at on YouTube right now, what's holding you back, and what you need to do next to unlock that next level of views and subscribers.
- [14:56]
So it only takes about three minutes.
- [14:57]
It's entirely free. Just go to mycreatorquiz.com or click the link in the show notes. All right, let's dive back into the podcast.
- [15:05]
Are you a proponent of starting fresh channels? If somebody's debating if they want to start a new channel or not, you started a second channel.
- [15:14]
Pat Flynn
I did for experimental purposes because I knew if I put it on my existing channel, people would go, well, this is only successful because you're the one. What's really funny is I started the second one, and that one is now outperforming the long form in terms of views and subscribers. We're at 2.7 million subscribers now in a year and a half. 2.2 on the long form one. It's different audiences, though. There, there, there is some overlap, but there is a large number of people, a large population who do not even know I have a long form channel.
- [15:41]
Sean Cannell
Interesting. And that makes sense because there are
- [15:43]
Pat Flynn
people who will only consume the short form stuff. Right. And this is really, really important to understand the content, especially for educators who have long form content. You take these clips out and. Right. You're trying to get people to watch these clips and then subscribe to the bigger thing at the long form podcast, whatever it might be. That is the wrong way to think about why you do those clips.
- [16:01]
Sean Cannell
Yeah.
- [16:01]
Pat Flynn
You do those clips because you're able to now get parts of your show in front of people who would have never listened to the full thing otherwise. Who, who, who can discover you from that clip. Right. The content is in the clips. Now, when I get recognized in public now, most of the time it's like I watch your shorts, not the longs.
- [16:18]
Sean Cannell
Hang on though. Are you doing shorts of your long form videos as well?
- [16:23]
Pat Flynn
I am now.
- [16:24]
Sean Cannell
Okay.
- [16:24]
Pat Flynn
I am now. So, like any special moments, what do
- [16:27]
Sean Cannell
you mean by the content is in the clips? Meaning the special moments of long form content is where people could discover you. But your show of opening packs is different than that.
- [16:34]
Pat Flynn
It's different than that. Yeah. I just went on a tangent for those who maybe have an opportunity to do short form with pulling from existing long form.
- [16:42]
Sean Cannell
And the big idea is that if we want to reach new people and strangers, strangers need, like a low commitment. That's why 30 seconds. That's why these short is a gives. And if you do it well at scale, not everyone's gonna move over, but it's a chance for them to get to know you for sure.
- [17:00]
Pat Flynn
And again, they wouldn't have found you otherwise. You have that content already. You could publish a clip daily and maybe use a tool like manychat to grab those people who are interested in what you have to offer and on the platform. Like Instagram to email or something. Yeah, exactly.
- [17:15]
Sean Cannell
Okay, so I'm curious if you were to do a case study with your advice. Algorithmic advice to me. And I think that every listener. I'm shocked how much I get this question. It happens a lot. Okay, Sean, I already have a YouTube channel. It's been three years. It's been five years, it's been 10 years. I haven't really done anything with it. The channels may be kind of confused. And. And do I start a new channel? I've already uploaded 400 videos on the other channel though, and I started it. Do I start it there? And then my traditional advice is kind of like, well, if you were going to start, you. You were doing like gardening channel and now you've moved into real estate and you're trying to. And you have subscribers. It's too different. The algorithm would definitely be confused. There's. But if it's a personal brand or something. So like, you've always kind of talked about the same thing. The channel is aligned. But now if we use me as a case study, I'm curious, and this kind of is a tangent into short form in general. Do you think I should start a new channel? If I was to start focusing on, let's say, something like something related daily to the Bible. I'm a Bible nerd. Read the Bible all the time.
- [18:17]
Pat Flynn
I love that.
- [18:17]
Sean Cannell
Leadership principles from the Bible, the faith principles. And I have a YouTube channel that has over a hundred thousand subscribers. That is my first and last name, Sean Cannell. It is total chaos. Like, it's whether it's like cooking videos. I interviewed Benji's daughter Juliana. Went viral. It's like all over the place.
- [18:36]
Pat Flynn
Not Bible related stuff, those things.
- [18:39]
Sean Cannell
There's one or two Bible videos on there. There's random. I vlogged for 60 days. It is a lot of things. And it's, you know, 16 years old. Okay, so there's that channel. Then there's like my personal Instagram that, you know, bio is like, I help people grow on YouTube. Get my book, YouTube Secrets. And I do Personal stuff there. And so the question then becomes is, I don't want to launch anything new at this exact second, but that what I'm describing is something I will 100% do someday. And my thought would be, would you start like a new feature account if you were me? And if you were to start short form or long form, but the interest actually, you got me peaked. I would do short form videos because that makes a lot of sense. I think people would take short hits of maybe what does the Bible really say? Or like, something from the Bible. Okay. You have maybe enough context to say, yeah, you could build it up on your personal brand channel. You could go all in on your Sean Kennel. You might want to do something else with that. Or would you start a fresh account? And for listeners, it's also kind of dovetails over to how you see algorithms and how algorithms learn. Now, if they've got baggage from the past versus fresh accounts.
- [19:55]
Pat Flynn
I'm not anybody who works at YouTube. I know. And it happened to be in a discord with the people who work on the algorithm, but I don't have access to that. Like what and how that works. Exactly. From everything you've just told me, it would be a new channel. 100%.
- [20:11]
Sean Cannell
And it would be like a new Instagram account. A new Instagram account and a new YouTube channel.
- [20:14]
Pat Flynn
Correct. You can reference this new account on your existing platforms. Right. For those who within that group are interested in that. And I think that's the way to go about it. The major thing to think about here is from the audience's perspective and how, like, you can just replace the word algorithm with audience. Would the audience be confused if you talked about all these kinds of things? Especially when it comes to growth, you can't expect a person to go in and start to, like, read your history and look at everything. Right. They're just seeing what's popping up now.
- [20:42]
Sean Cannell
Yep.
- [20:43]
Pat Flynn
And so a new channel. Sean Cannell, Faith. Yeah, New video. Every day I'm going to. And for 30 days, I'm going to pull out a verse in the Bible and I'm going to ask a random person on the street what they think that means. Yep.
- [20:56]
Sean Cannell
Oh, yeah, right.
- [20:58]
Pat Flynn
Boom. You have 30 days of content, you have this interaction. It's different. We're getting you to help a person or the audience understand maybe, or how to interpret these things, and then you can relate it to something personal if you'd like. Yeah, that's how I'd go about it.
- [21:12]
Sean Cannell
Yeah. It's a genius idea. Now, on my Sean Cannell CHANNEL there's probably. There'd be subscribers that are disengaged. There'd be subscribers that actually would be interested in that because they did just subscribe to me and they would either unsubscribe or not. But there also is a lot of confusion. So even if you replace algorithm with the word audience, I feel like in some cases there's almost this argument like subscribers don't matter. They almost become like inactive. And then I guess my point is, if you wanted to leverage that asset, like as that sits there, I sometimes wrestle with, and I think this is the exact thing people feel. Even if it's 300 subscribers or 300,000, I've already posted hundreds of videos. It's already a personal brand channel. And if I just push it hard, do I unlist videos and pivot that channel to leverage that as an asset to build, build from? Or would you still say start fresh?
- [21:59]
Pat Flynn
I would still say start fresh. I wouldn't do anything with older videos and trying to remove things to kind of like change.
- [22:05]
Sean Cannell
Yeah.
- [22:06]
Pat Flynn
The perception in most cases, I mean, there's going to be edge cases and maybe opportunities to do that in some, some cases. But in general, I think, not only for the audience and the algorithm, but for you. Yep. Having a separate channel where, you know, these kinds of content exists, structured videos about this particular topic, it's just going to help wrap your head around where that goes and then silo that in terms of production and all those kinds of things.
- [22:32]
Sean Cannell
Okay. I really want to get into some tactics still. And there's so many already, but continuing on that a little bit with people starting second channels, this might be news to you. I'm just curious. Your take. I caught that Gary Vee was doing some kind of a talk and then they screenshotted some B roll and he talked about there's a reason why we started GaryVee Wine on Instagram and Gary Vee jets as in the football team. And he started these niche accounts even at the expansion of his personal brand. Do you think that's an extension of what you're describing here to build up like fandoms or audiences around niche potentially?
- [23:07]
Pat Flynn
Gary is an anomaly.
- [23:09]
Sean Cannell
Yeah.
- [23:09]
Pat Flynn
I went into his office a couple years ago and I saw like 40 people who manage his social media accounts. So.
- [23:16]
Sean Cannell
So there you go.
- [23:16]
Pat Flynn
You know, you see how many people are working behind the scenes there and you're like, oh, he's not actually the one doing all of this. So he.
- [23:22]
Sean Cannell
He can cast the vision, but then he puts somebody on it. Lets them go through footage all day
- [23:25]
Pat Flynn
long for their full time. We can't like to try to attempt to do a percentage of what he does, which is actually not just him. Is you're gonna drive yourself nuts. So I focus on one thing at a time. But to your point, creating separate siloed platforms for different audiences or different messages may make sense. But I think I would only worry about that after figuring out one.
- [23:49]
Sean Cannell
Yeah.
- [23:49]
Pat Flynn
And you might not even need the others.
- [23:51]
Sean Cannell
And would you? When we first talked, when I first heard about this shorts Pocket monster channel, you said you shot this all by yourself, edited all by yourself. You were a one man team.
- [24:02]
Pat Flynn
Still.
- [24:02]
Sean Cannell
And that's still true.
- [24:03]
Pat Flynn
Still true. Only me. That's important for me for a couple of reasons. One, to continue to be able to share an example of somebody who's busy and who is, you know, managing all this stuff and has a family. It's like I'm still able to find time to do it. This is why optimizing the production of it was really important to me. Because I don't have a lot of time.
- [24:20]
Sean Cannell
Yeah.
- [24:21]
Pat Flynn
Yet I was still able to make it happen. And now get to a point 600 episodes later where I've kept up daily. And I do batch process that helps me to. For example.
- [24:28]
Sean Cannell
Hang on, hang on, hang on. And now do you take that final export and you're personally posting it on all those platforms?
- [24:35]
Pat Flynn
Correct.
- [24:35]
Sean Cannell
How long does that take?
- [24:36]
Pat Flynn
Not very long. Very quick. I've gotten it down to two minutes.
- [24:40]
Sean Cannell
And you upload it to Snapchat and title it. And you upload it to YouTube shorts. Title it and it's so fast.
- [24:46]
Pat Flynn
And do the caption like I wish I could just show you.
- [24:48]
Sean Cannell
Do you just do it on your phone?
- [24:49]
Pat Flynn
I do it on my laptop. I edit on my laptop. I use screenflow just because it's it. And all these editing tools eventually get you to the same result. It's just what works for you.
- [24:59]
Sean Cannell
Does it look clean? Does it? Yeah. Whatever.
- [25:01]
Pat Flynn
So I have my library of sound effects, my library of GIFs that I use. I have the jingle with the text that pops up in a master template that I just copy and paste into the new one. I have the structure down. It's kind of the same thing repeated every day. But that's what people want.
- [25:16]
Sean Cannell
Totally. And so then. So total workflow now that you know and you've built momentum. And it's actually insane. The headline of like solo busy dad business owner builds, you know, 12 million view a day channel.
- [25:35]
Pat Flynn
40 year old opening cardboard for 40
- [25:37]
Sean Cannell
year old opening pieces of cardboard with no AI, no help and a simple phone and laptop and a passion in a dream and passion and a dream and grit and. And the hustle and the love builds channel. So it's kind of inspiring and I mean it improves it. Done. Like for anybody who said, you know, I'm too busy to start a YouTube channel, I'm too busy to do social media. You all really are. It actually is inspiring to hear your story. I can see why you're doing that. You're finding a way to do it.
- [26:07]
Pat Flynn
Yeah, I just interpret when a person says I'm too busy to do this is. It's just not a priority for you.
- [26:11]
Sean Cannell
Sure.
- [26:13]
Pat Flynn
That's it. That's really what that means.
- [26:14]
Sean Cannell
Yep.
- [26:15]
Pat Flynn
How can you make it a priority? How can you get yourself to get off your butt and just do it?
- [26:21]
Sean Cannell
Total time every day. It takes then right now to do
- [26:24]
Pat Flynn
12 minutes total time for the whole.
- [26:25]
Sean Cannell
No, the whole show.
- [26:26]
Pat Flynn
20 minutes. Because I'll open a pack and hitting
- [26:29]
Sean Cannell
it on every platform.
- [26:30]
Pat Flynn
And hitting it on every platform.
- [26:31]
Sean Cannell
It takes a 20 minute turn around to do your daily show that's getting 12 million views.
- [26:35]
Pat Flynn
Before I came here to social media marketing world, I recorded three episodes because I'm going to be gone for. I was gone from home for three days or I am gone from home from three days and I just scheduled them so they're all, they're all ready to go. They're going to go up on every platform. Every platform. 8:30pm Pacific.
- [26:49]
Sean Cannell
Oh my goodness.
- [26:50]
If you've been feeling stuck on YouTube or you wish you were getting results faster, I recommend checking out viral video coach.com.
- [26:57]
you know, years ago in my life
- [26:59]
I was experiencing chronic pain in both arms. It was up to a level 10. It was so frustrating. My hope was actually going down and I ran into a bunch of dead ends. I bought some books on it. I didn't actually read them. I'm sure the books were good. I bought some online courses and again did about half but still found my stuff unable to fully solve the pain. But then everything changed when I hired a specialist and that really is what viralvideocoach.com is. We have a coaching program here at Think Media that will give you the accountability and the support and the feedback so that you can see the things that you can't see the opportunities on your channel. Fixing what's broken and whether you want to start and accelerate or whether you're an expert and a business owner that wants more leads and customers and Just wants the shortcut to doing YouTube.
- [27:47]
Right.
- [27:48]
So just go to viral video coach.com, fill out a short form, and then we'll walk you through all of the next steps. There's a link in the show notes. You could use that as well. And with that, let's dive back into the podcast.
- [28:00]
So.
- [28:00]
Okay.
- [28:00]
I mean, there's a lot of the systems you're breaking down, the simplicity, the time it takes to get there. It's cool to start and tweak it in. I want to hear now then, tactics for anybody that wants to get views on shorts, any platform, maybe the nuances of different platforms. And you recently did a 30 day challenge and you did a 14 day challenge for short form. You could take this however you want to start it, and I just want to pull it apart. But like, what, what is working? What are the tactics for getting views with YouTube shorts and short form videos?
- [28:31]
Pat Flynn
Right now, hook is everything.
- [28:33]
Sean Cannell
Okay.
- [28:33]
Pat Flynn
I mean, it's the most important thing. And with the students of mine, we had.
- [28:37]
Sean Cannell
How do you define hook?
- [28:39]
Pat Flynn
Attention grabbing moment.
- [28:41]
Sean Cannell
Because it's not just what you say. It's not like a hook is necessarily a sentence, although it's no hook.
- [28:46]
Pat Flynn
Could be what you see or what's happening or some interesting kind of part of the middle of the story that then you kind of go, well, here's how I got here. Yeah, right. You share those moments that are interesting up front because people are literally flipping and instantly moving on until they find something that captures their attention.
- [29:01]
Sean Cannell
What have you learned that makes a great hook?
- [29:03]
Pat Flynn
Curiosity, Visuals. Right. I had a friend of mine who was opening packs two of Pokemon, and in his own way, and he was just starting by showing the pack and talking and then opening it. And it took him like 12 seconds to get to the point where he was opening the pack, which is what we all want to see. But we said, well, what can you include visually up front that would stop people and then give you permission to now talk for 12 seconds and then open the pack? Well, he started filming himself going to Target and every video starts with him pulling something off the rack. And now that very relatable moment, the thing that we all hope to see at Target, the pack coming off becomes a start. And he uses a voiceover. The voiceover is a very big tool that we could use to fine tune and craft that story and insert a hook after the fact.
- [29:53]
Sean Cannell
You're a big fan of voiceovers. That show is a voiceover.
- [29:56]
Pat Flynn
That show is that you do entirely a voice voiceover on my Long form videos. Much of the video is voiceover. It's like voice in my head, kind of Dexter style. Less bloody, but yeah. And that is different target audience. Different target audience, yes. That allows us to craft the story after everything's captured on the long form, which I know is going to be a separate topic or discussion. You know, we capture hundreds of hours of content across multiple cameras. Right. Then it's about pulling out those best moments and putting them into a story. And the voiceover becomes the glue between that. So it's less vlog and more you're with me here. And you get a voice inside my head. Or the voice inside my head, anyway, going back to shorts, the hook. Right. So practice the hook every day until you get that framework and structure that is repeatable. Because that is when a person will now start to follow. Because they follow, not because they like the video. I think there's a big confusion here. A lot of people go, hey, if you like the video, please follow and subscribe. It's like, that's what a like is for. People follow a video because they want to know what's coming next or they want the same thing that's going to happen tomorrow. And this is why daily is important too. I love shorts because it's to me, like fishing. I love fishing. I love to go fishing. Imagine going fishing. You put the perfect bait on the perfect hook and you cast the perfect cast in the perfect conditions with the perfect retrieve. And then you don't get a fish, which is pretty often. What do you do? You pack it up after that one video, then cast again and you cast over here. You maybe try a faster retrieve, a slower retrieve. You never know, that next cast could be the lunker. Right?
- [31:29]
Sean Cannell
Yeah.
- [31:29]
Pat Flynn
And that is what is so fun to me about short form video. Every day is a new cast to potentially catch the big one. And then eventually in fishing, for example, you learn the pattern. Oh, my gosh, they're biting the purple margarita colored robo worm today. Okay, I'm gonna stick with that here because that's what's working in these conditions. And then you just like, you're just crushing it.
- [31:51]
Sean Cannell
Yeah. Okay, so do you have any favorite business examples or just of hooks that could inspire listeners?
- [31:59]
Pat Flynn
There's a guy who, in our challenge, he's a canva designer.
- [32:03]
Sean Cannell
Yep.
- [32:04]
Pat Flynn
Drew, I think is his name. He started a series, was like, bet you didn't know you could do this on Canva. And he also did a little jingle. He got inspired by my stuff. And it just starts with him showing. Bet you didn't know you could do this on Canva. It takes two seconds, which opens up a question like, bet you didn't know. What are you gonna teach me?
- [32:20]
Sean Cannell
It's a good. That headline is the hook itself. The show name is a hook.
- [32:25]
Pat Flynn
So after starting that series in our challenge, he's getting an average of about 150,000 views per video. Some of them have gotten millions. Right. Because sometimes you get the longer. And every video starts the same. You scroll through. It's just like, betcha didn't, betcha didn't. Betcha didn't. Bet, bet, bet, bet, bet. It's the same hook every time, but the education comes after that. And it's masterful. It's great. And now he's getting clients, and now Canva knows who he is. And it's like all this stuff is happening as a result of that. Right. It's just removing the complication. Not just in production and what to film, but for the consumption. It's easy to know what's coming. So therefore, you subscribe, especially if you're in that world, and that's something you want.
- [33:06]
Sean Cannell
Okay, so what would be the next thing? I mean, is it what comes after the hook, or is there other tactics for crafting?
- [33:12]
Pat Flynn
Yeah, I mean, there's a lot of, you know, adding visuals when it makes sense. Right. Not going overboard. Sound effects and little, like, pop. Like, when I put a price on the screen, it goes. Right.
- [33:23]
Sean Cannell
Yeah.
- [33:24]
Pat Flynn
And then I've built this bank of like, sounds that people recognize, and they didn't come right away. Right. I've slowly added over time. I've just continued to refine daily.
- [33:33]
Sean Cannell
If your videos take you 20 minutes to edit, you put the price of every single card you show.
- [33:39]
Pat Flynn
Not always.
- [33:39]
Sean Cannell
Not always.
- [33:40]
Pat Flynn
On a more vintage pack that's slower to open. Yes.
- [33:44]
Sean Cannell
Because it's value.
- [33:46]
Pat Flynn
Right. If I'm opening one last one.
- [33:48]
Sean Cannell
Okay, so does that take a little bit longer? You have to use some sort of way to source the.
- [33:52]
Pat Flynn
I have an app, and it just. I mean, I even. This is an app called Collector, where you can kind of track your collection and stuff. I'm friends with the founder, and I was like, hey, can you build a screenshot feature for me that you can, like, just take the price and put it on screen? I think a lot of other creators and myself would enjoy that.
- [34:10]
Sean Cannell
Nice.
- [34:10]
Pat Flynn
They built that in two days, and it's like, what I use now.
- [34:12]
Sean Cannell
It's just like, that's cool. That's like a detail of working on your Workflow to get an element dialed in. Yeah. Okay. If you describe one of your shorts and you were to just say. Or maybe you could say, what am I missing? What we're talking about here for those who haven't watched the channel and they should just to even get inspired for their own niche, their own content. But you've got a music jingle. Does music play under Does.
- [34:36]
Pat Flynn
And I have three songs that I use every time.
- [34:38]
Sean Cannell
One is more of like a stickiness
- [34:40]
Pat Flynn
to that stickiness to it. Yep.
- [34:41]
Sean Cannell
Not just a jingle, but there's music, there's sound effects.
- [34:44]
Pat Flynn
Sound effects.
- [34:45]
Sean Cannell
There's visuals if you. When necessary. What I would see the price. Price pops up on a certain card. What other visuals or words?
- [34:52]
Pat Flynn
I will also. So again, I learned this over time. It's like, okay, well I'll talk about what I hope to see. Right. There's often like a very expensive car that I hope we get right again that opens that loop. I then learned to show that card so that people can see it and look out for it at the end. So in the middle when I'm like, oh, I hope we get the Mega
- [35:11]
Sean Cannell
Charizard or whatever, which is a screen grab from somewhere else of the card you're hoping for.
- [35:14]
Pat Flynn
Yes. From Collector. Yeah. But yes. I mean I would just pull that
- [35:18]
Sean Cannell
ebay or so then that cuts in.
- [35:20]
Pat Flynn
That cuts in and then it swoops out and I have like little swooping noises that I started to add and all this kind of stuff. Eventually one day I randomly added this meme sound from a vine long time ago where a guy was doing this. Who's that? Pokemon game. You know, if you've ever watched Pokemon, they show like a silhouette of a Pokemon and then you have to guess who it is. There's a. There's a meme from a 5 second vine of a clefairy being shown. But the guy goes, it's Pikachu.
- [35:47]
Sean Cannell
Yeah.
- [35:47]
Pat Flynn
It's like really loud and obnoxious and it's funny. I added that when I pulled a Pikachu one day and then the next day people were like, you should always do that. Like the commenters, they're like, where's the. It's Pikachu. So I just. Now I add that sound effect whenever I pull a Pikachu and when I forget to do it, people get upset. They get pissed off.
- [36:07]
Sean Cannell
Wow.
- [36:07]
Pat Flynn
Because they expect that. Right. When I change the song to something completely random one day, they notice that.
- [36:13]
Sean Cannell
Yeah. Why song different?
- [36:14]
Pat Flynn
Why like some other things happened like over time. This is this is going to be really important for those who might be a little scared to do this and put themselves out there. So the camera is really close to my hands, right? Because I'm opening these packs, which means you see my fingers.
- [36:26]
Sean Cannell
Yeah.
- [36:26]
Pat Flynn
And I have very weird, strange looking thumbs. They're club thumbs. They're like, I saw your eyes go down. Really checking them out there. I call them Megan Fox thumbs because they look a little. That makes me feel better. I call them Nintendo thumbs as well.
- [36:39]
Sean Cannell
Yeah.
- [36:39]
Pat Flynn
I'm like, oh, they from all the gaming? No, they're just club thumbs. It's the thing.
- [36:42]
Sean Cannell
Okay.
- [36:43]
Pat Flynn
They're short and kind of fat.
- [36:44]
Sean Cannell
Okay.
- [36:45]
Pat Flynn
And then in the beginning days of this video series, people started making fun of them. They're like, oh, this guy's thumbs are nasty puke emoji. And I was like, oh, like, wanting to hide. Right. But I was like, you know what? I want to embrace this because this is me. Like, great. You're pointing out something that's uniquely me. I'm gonna. I'm gonna lean into that.
- [37:04]
Sean Cannell
Yeah.
- [37:04]
Pat Flynn
So I literally call them out one day and I say, yeah, I know, I got nasty thumbs. They're kind of like diglett thumbs up. Diglett is a Pokemon that kind of looks like my thumbs. Okay, fast forward to today when I go to a card convention. I am signing Diglett cards all day long.
- [37:20]
Sean Cannell
Okay.
- [37:21]
Pat Flynn
It's like a common Pokemon that nobody really cares about. But now when they see a diglett card in a pack, they think of me.
- [37:28]
Sean Cannell
Yeah.
- [37:29]
Pat Flynn
And like, people like, you should tattoo diglett on your thumb. And it's just like, you know, one time I was at an event and they're like, wait, are you the should I open it guy? That's what I'm called now.
- [37:38]
Sean Cannell
Yeah.
- [37:38]
Pat Flynn
I'm not even big pocket monster. I'm like, you're the should I open it guy. And you're like, let me see your thumbs. It is you. To verify.
- [37:47]
Sean Cannell
That's amazing. So, I mean, there's so much there. Like, I would recommend listeners that are new to you. Your book, super fans.
- [37:56]
Pat Flynn
Thank you.
- [37:56]
Sean Cannell
Because there's so much genius that you do. Things you've learned in terms of community building. What would you almost call those? You'd almost call them like, lore.
- [38:07]
Pat Flynn
It's part of the culture of our brand. The culture of your brand. The brand language.
- [38:11]
Sean Cannell
Brand language moments, audio and what I want people to hear. And I don't know if I'm missing anything, but it's like, over time, that. And that's another layer it's not just sound effects, jingle music, the editing, sometimes some other things. But you're making this short form show also have reoccurring themes or reoccurring elements, characters. Like your thumb becomes a character.
- [38:35]
Pat Flynn
Exactly. Yeah, exactly. It is. It is amazing to see what has happened and the elements and principles of storytelling still mattering here. The other thing that there's so much to unpack with just the 60 second short. Right.
- [38:51]
Sean Cannell
Are they always 60 seconds?
- [38:53]
Pat Flynn
No, sometimes they're longer. In fact, they. They.
- [38:54]
Sean Cannell
Because platforms allow you to go 90 seconds. Now three minutes now is three everywhere.
- [38:59]
Pat Flynn
Three everywhere now. Yeah.
- [39:00]
Sean Cannell
Snapchat's three. I mean, TikTok, it could be 10 or an hour, but Instagram's three. Just all three. And then.
- [39:06]
Pat Flynn
So, I mean, I've done 90 seconds, 120 seconds sometimes if there's more packs to open, but generally speaking, it's 60 to 90 seconds. Yeah, I've. I then started a sub series within this series.
- [39:17]
Sean Cannell
Okay.
- [39:17]
Pat Flynn
So on Sunday, I have what's called Burning Shadows Sunday. Burning Shadows is a. Is a set of Pokemon from 2017. It was released. It has like the worst pull rates.
- [39:27]
Sean Cannell
Okay.
- [39:28]
Pat Flynn
And it has a particular Charizard, a rainbow rare Charizard in that that is very hard to pull. And I got inspired by a creator from a long time ago who did the same challenge, but not in short form. It was like at the end of every video, he would try to open one pack to find this Charizard.
- [39:41]
Sean Cannell
How much does one of these packs cost?
- [39:42]
Pat Flynn
Like 20 buc.
- [39:43]
Sean Cannell
Okay. That's expensive, though.
- [39:46]
Pat Flynn
It's expensive in the world of Pokemon. Yeah.
- [39:47]
Sean Cannell
But every $80 a month to do it every week. $8 a month. So 20 times four.
- [39:52]
Pat Flynn
Well, I'm opening like four to six packs per week of the black guy of the. The Burning Shadows.
- [39:57]
Sean Cannell
Burning Shadows people.
- [40:00]
Pat Flynn
So it is now I'm on pack 416 of burnt in this series without yet having found this Charizard. Sure, every Sunday.
- [40:12]
Sean Cannell
But how rare is the charger? Super rare. You might be doing this for 10 years.
- [40:15]
Pat Flynn
That's what a lot of people might
- [40:16]
Sean Cannell
never, may never pull it.
- [40:17]
Pat Flynn
But I'm doing exactly what I want to do. I'm building anticipation.
- [40:22]
Sean Cannell
I need to know.
- [40:22]
Pat Flynn
Disappoint. People have renamed it Burning Wallets Sunday.
- [40:25]
Sean Cannell
Yeah.
- [40:26]
Pat Flynn
They say it's never.
- [40:27]
Sean Cannell
How much is the card worth?
- [40:28]
Pat Flynn
Like 400 bucks. It's like, oh, I could have bought 20 of them by now. Interesting, right? And yes, I know I have a little advantage because I have access to these cards and I Can pay for them. But again, the whole point here being a sub series.
- [40:38]
Sean Cannell
Yeah.
- [40:39]
Pat Flynn
That people can expect on Sunday that I got to tune into my show like, hey, honey, my show's on. Right. I literally get that comment. My show is on.
- [40:47]
Sean Cannell
So good.
- [40:48]
Pat Flynn
The other thing about this and something in a brand and in storytelling is you have arrival. Yes, I have arrival.
- [40:54]
Sean Cannell
Okay, hang on. So I've also heard, like there's a good book from Patrick David called choose your enemies wisely. And it's been said in marketing that you should have an enemy. Is that the same as a rival?
- [41:05]
Pat Flynn
A rival is maybe a friendlier enemy. Right. Where with a rival you might have beef with.
- [41:11]
Sean Cannell
This is different than. This is a different concept than what I'm saying.
- [41:13]
Pat Flynn
Yes.
- [41:14]
Sean Cannell
A marketing enemy or the thing that
- [41:16]
Pat Flynn
you're like, maybe your enemy is AI. Right. So that's your positioning.
- [41:19]
Sean Cannell
When I watched one of your recent long form videos which recommend people subscribe. And. And. And that'll be coming out on the channel as well and we'll have a whole separate conversation. But I feel like your rival is your son.
- [41:30]
Pat Flynn
He has become a rival. Yes, on that. Right. Because he's. He's quote unquote, stole Charizard for me. And we're just passing it back and forth.
- [41:37]
Sean Cannell
Yeah.
- [41:37]
Pat Flynn
Another rival on the long form ch. Time. And we personified time by buying a kitchen timer and putting googly eyes on it and naming it Steve.
- [41:45]
Sean Cannell
Yes.
- [41:45]
Pat Flynn
Why Steve? Because that's kind of a name you can get angry at. Right. Steve. It has that like, sting on his side of Steve's out there.
- [41:51]
Sean Cannell
You carry this character around with you.
- [41:52]
Pat Flynn
Yeah. And now we have merch, Steve. Merch. We sold out in an experiment. 500 plushie steves, which again is just a soft version of a kitchen timer with googly eyes and eyebrows.
- [42:04]
Sean Cannell
What time did you set up since they were printed?
- [42:06]
Pat Flynn
All the time. 231. Which is 151 minutes, which is a callback to our finding 151 Pokemon challenge. They sold out in two minutes.
- [42:14]
Sean Cannell
Yeah.
- [42:15]
Pat Flynn
The Plushie Steves.
- [42:16]
Sean Cannell
Crazy.
- [42:16]
Pat Flynn
Another part of the brand culture in the character. Anyway, on the short form channel, I have a rival which is sort of like a friendly enemy where with an enemy you might have beef. A rival you might have pork. And that's what we call it. My buddy Alex and I, we kind of go back and forth and we kind of dig at each other in our own. Because he does a daily channel as well.
- [42:34]
Sean Cannell
So you're just. You're any reference to him. Would be like an insider reference. He's not actually on the channel.
- [42:39]
Pat Flynn
He's not on the channel at all. No. But the reason why we have this quote unquote pork, if we want to call it that, is there is a set of Pokemon out there called Team up. And in this, there is a very, very expensive card called Latius Latios. These two Pokemon make like a heart shape. So we've. He's. He's named this card the Lovebirds card. Right? That's just like the nickname for it. And he was like, I'm going to get it first. And I was like, no, I'm going to get it first. Well, I ended up getting it first, and he still has yet to get it. So every time I reference anything related to that set or this card or those Pokemon, I do a little dig at him. I put a screenshot of his face crying or I just kind of mention it. And then he has now called me Deep Diglett Monster and talks about my thumbs in a kind of. Kind of not a really nasty way. But like, he just. Again, we pass it back and forth. And the comment, the crowd loves it. They love this back. They're like, I live for this rivalry. It's like, this is the friendliest rivalry and I can't wait to see what the next part is going to be. Right. And we've even gone on stage in person together now because of this rivalry. We've been invited together to speak and talk and teach about YouTube and shorts, and we talk about our rivalry. And again, we'll do a little digging and kind of elbowing each other when we're there kind of thing. And it's just become a friendly rivalry that people can enjoy. And another insider thing for people who watch daily. Right.
- [43:58]
Sean Cannell
That's powerful. I mean, I think. I think. I don't know if you'll love these examples, but I think they illustrate. I think Jake Paul and Logan Paul, as controversial as they are, have used
- [44:11]
Pat Flynn
rivals rivalries against each other to hate KSI. Right?
- [44:15]
Sean Cannell
Yeah.
- [44:16]
Pat Flynn
And then they went together in prime.
- [44:18]
Sean Cannell
And then. And then you start thinking about that. You think, like, you know, I'm sure there's a level of authenticity to it, but they're also master media people that they sometimes structure. And UFC and WWE has thrived off that. That as people start ramping up to a fight.
- [44:33]
Pat Flynn
Right.
- [44:34]
Sean Cannell
How. Yeah, so then there's that rivalry, or even in like maybe Drake versus Kendrick. And any kind of rivalry makes both. You know, it gets people invested, it gets people interested.
- [44:45]
Pat Flynn
A minor Detail. Is that. So I did there. Yeah. Is that it doesn't have to be a rivalry. Just I think the important thing are these. The brand language that you create over time that people who are on the inside know about, people on the outside wonder about.
- [45:02]
Sean Cannell
Interesting.
- [45:02]
Pat Flynn
It's just like the secret menu at In N Out. If you ever come to the west coast and you. Somebody takes you to In N Out, they're gonna tell you about the secret menu because they want to be the one to tell you about the secret menu.
- [45:11]
Sean Cannell
Yes.
- [45:11]
Pat Flynn
And getting your fries animal style with onions and cheese on it, like all that kind of stuff. Those things help the brand because people talk about it because they know something that others don't. Which is a chapter out of Super Fans. Like, this whole Pokemon thing is literally a case study for everything that I taught in Superfans. Super Fans was written before I even got into Pokemon. I'm just. I'm just.
- [45:32]
Sean Cannell
And you had already done it, but now you're doing it like 100x. You just keep building on it.
- [45:36]
Pat Flynn
Yeah.
- [45:36]
Sean Cannell
It's powerful.
- [45:37]
Okay.
- [45:38]
Kind of lightning round. Talking about short form, what's the biggest mistake most people make that's killing their views on short form content?
- [45:45]
Pat Flynn
Paying attention to the views too early. You think, oh, I'm a failure. This is never going to work. You have to stick with it. You have to give it time. This is why a 30 to 60 day experiment works really, really well. Because it doesn't matter what happens to the views. You keep going. Because that is what you can control. You can control the uploads. You can't often control how those uploads get seen or perceived or how the algorithm treats them. Right. And if you base your success on something that you cannot control, I mean, that's not a great place to be. Right. So you can control how much you upload and then give yourself a chance at least to get to the point at which you can then assess whether you want to keep going or not. Because you've stuck with it for that many days. And like I said, Day 35 is when things took off for me. So just get started, get out of your own way. And the other thing is over perfecting and trying to make it look really nice.
- [46:36]
Sean Cannell
Yeah.
- [46:36]
Pat Flynn
Right. It's like that's a. I need the best camera, I need the perfect editing. I need like the. Some of the stuff that goes most viral and sees the most discovery is just the most raw.
- [46:47]
Sean Cannell
Super raw stuff for sure.
- [46:49]
Pat Flynn
There's a guy who had a channel called Sailing with Phoenix this guy who worked a corporate job at a tire company, he quit in his first video is like, I'm quitting my job. I hate this life. I'm going to cash out my 401k and I'm going to buy a sailboat. I don't even know how to sail and I'm just going to sell to Hawaii. He did that and he had the whole world watching. He gained 2 million followers in a week. Cross platform. Because day one of sailing to Hawaii with my cat. Day two, his cat's name, Felix.
- [47:22]
Sean Cannell
Gnarly.
- [47:22]
I mean the thing too is like, you know, at some point that's no longer a shorts tactic. It's like just an incredible story.
- [47:31]
Pat Flynn
Correct. Yeah. And everybody was so inspired.
- [47:34]
Sean Cannell
And I mean it took the clearly it took the risk and the time and the energy for him to do it. He actually did it.
- [47:39]
Pat Flynn
But his videos weren't perfectly produced. Whether you're kicking rocks or literally having a life changing moment, that could all be captured in short form. And as long as it's consistent. Right. You can't build a relationship with anybody. If you're not consistent.
- [47:52]
Sean Cannell
Yeah.
- [47:54]
Pat Flynn
And you have that courage to show up, then you have at least a chance for things to happen.
- [47:59]
Sean Cannell
Genius advice. If people want to build a relationship with you, where can they find you? I'll put links in the description.
- [48:06]
Pat Flynn
I like Pokemon cards. If you want to start a relationship with me, just send me over some Pokemon cards. No, I'm just kidding. Long walks on the beach, Deep Pocket monster and Short pocket monster on YouTube. Probably the best places to go to literally see a lot of this in action. Right. And then Pat Flynn on all social media channels.
- [48:24]
Sean Cannell
Amazing. And think media podcast like Rate share. Review this one for sure. Subscribe because there's going to be a future conversation with Pat Flynn. All about long form. And he crushed it in the short form here. I want to just thank you for being a part of this community. Until next time, my name is Sean Cannell, your guide to building a profitable YouTube channel. Keep crushing it and we will talk soon.