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- [00:00]
A
Hey, before we jump into the show, I wanted to give you a heads up that my free YouTube strategy class is available right now on demand@thinkmasterclass.com on the class, I reveal the one YouTube strategy we use at Think Media to generate over 330,000 views every single day. So if you're new to YouTube, this will help you start right and avoid mistakes. And if you're a YouTube pro, this training will help you multiply your your growth. This class is 100% free and you can watch it now on demand@thinkmasterclass.com now let's jump into today's show.
- [00:38]
B
If YouTube's been kicking your butt lately and you're doing everything right, we need to talk about Sheri, at 77 years old, posted her first video. 37,000 views, over 500 comments. They actually monetized her channel off this one video all in 30 days. No equipment, no social media beforehand, no experience beforehand. Proof, more importantly, of what is happening on the platform right now and the changes that you need to be aware of. You don't need subscribers on YouTube. What you consume, you get more of regardless of if you subscribe or follow that account. Sherry is just living proof of this. The battle of YouTube is no longer one on an account versus an account level. It's a video by video level. This is where I want to break down some new information that you need to be aware of right now of how to win of what Sherry did. To help her with this first video, you need to start adopting the 5050 rule of YouTube long form content. 50% of your video doing well is the packaging. The other 50% of your video doing well is going to be attributed to the content itself when it comes to packaging. Let's see what Sheri did really well. So the title of this video that she posted is called Losing my dog at 77 gave me a new purpose. The thumbnail for this video has got text on it that says we still matter. That's down towards the bottom. And then there's two char in the thumbnail. One is Sherry and then the other is her dog that she lost. I don't even know if Sheri knows, like, what level of thumbnail mastery she's at right now. It's actually genius. Our team was talking about this. We were like, wow, this is actually a phenomenal thumbnail. Why? Because the complimentary relationship between the title and thumbnail is so strong. I mean, oh my goodness, there's so many things about the title. Let's just start there. Losing My Dog Pure emotion, pure relatability, pure interest. Oh, man, I've lost my dog too. But it goes further. There's a qualifier, losing my dog at 77, that's an age qualifier. Even more of a relatability factor. The interest meters go up. Losing your dog as you're older. What gave me a new purpose? Talk about intrigue, man. I'm like, if I'm relating to that, I'm like, wow. Losing a dog. Okay. At 77. Okay. Finding a new purpose. That title's genius. Because it's high interest for the audience that Sheri was trying to reach. Thumbnail too. Oh, my goodness. Let's talk about it. The two characters, it's so simple. There's three things on the thumbnail. On the left, it's just Sherry. On the right, it's the dog. And I gotta admit, that image of the dog is like very sweet. It's like, how, how did we lose this dog? And then Sheri, to her credit, like, has emotion going on in her face too, is like sadness. And then the text that says we still matter at just what has happened here? I have to know. This led to a high click through rate. And if we jump into her content, the other 50% of the video, it's not just about dogs. We get like a minute and a half in. Sheri is talking about identity. She's talking about how, like, I'm not done. She's talking about feeling underutilized. She was talking about her experience just like as an older person.
- [03:45]
A
And for a moment I wondered if I just lost my last great chapter. But I was wrong about that because what I discovered changed the way I see aging purpose and what we're still capable of at our age.
- [03:59]
B
Here's the big part. Because the packaging was dialed in because the content was so good, it resonated. Look at these comments. Someone is saying, not done yet. Not done yet. And by the way, that came up over and over again. She has over 600 comments as of the time of recording right now. And shout out to Sheri for responding to like, each and every single one. My goodness. But people are rallying around. I'm not done yet. I still have a purpose. There's still more for me to do. And people relating about, hey, I'm 75, I'm widowed, and my dog and cat have passed away in the last four years. I'm going to foster, I need help. And I need to help a lonely dog or cat, which in turn will help me. 194 likes on that comment. Here's the second most liked comment. Very inspiring video. And I'm 57. As long as we have a pulse. There's that rally cry again. Identification. We're not done yet. As Sherry's thumbnail text said, we still matter. And so this is actually proof of another new concept I want to share with you right here, if you're listening, we talk about the 5050 approach to long form content. I also want you to be aiming for satisfied views. I would encourage you to adopt this in your content planning. Satisfied views, what does that mean? A satisfied view is going to be a view that came from the right person who came for who's perfect for exactly what you promised in your title and thumbnail and who watched just about the entire video, if not all of it, and they left satisfied. And you know that because of, you know, likes on the video comments that were down below comments. I'm telling you what. Comments are an incredible indicator of satisfied viewers. This is the signal that you feed to the algorithm. So satisfied views beat vanity views any other day. Stop thinking about the algorithm best practices and start thinking about your audience best practices. What are you showing up on the platform to do? What's the gap in your niche that you know you are trying to fill? The clearer you are on why you're showing up and the clearer you are on who you're trying to reach. The algorithm takes care of itself, which is the case for Sheri. I mean she did not stumble into this. She was coached, she was prepared. And one of our multi week cohorts where we help people make their next video. And this is exactly why Sean and I have decided to host a live three day, highly tactical event running from July 14th to July 16th called One Video Away. If you open up your browser right now and you can head to my yt plan.com you can grab a seat to hang out with us on Zoom in person for just $47. You know what it is is you're essentially hiring us to be your coach for three days. That's actually the level of effort we're putting into this. That's why it's in Zoom. It's. That's why it's not some random live stream like you and I are actually going to sit down and plan out your next video. So head over to my yt plan.com link is in the description or show notes down below. Get yourself registered, save your spot and hey, this is perfect timing, is it not? We're halfway through the year. Where are you at right now? That course or that book that you know you're capable of building, that you keep seeing in your head the gap you see in your niche that you know you can uniquely fill. And right now, the only thing that could be missing for you is just one strategic video to get you found so you can take things to the next level. MyYtPlan.com is your next stop. Can't wait to see you there.