534: Marketing Expert Breaks Down His 2 Billion View Strategy

Summary

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The Think Media Podcast, Episode 534: Marketing Expert Breaks Down His 2 Billion View Strategy

Date: July 21, 2026
Host: Sean Cannell
Guest: Austin Armstrong (author of "Virality", creator of Syllabley IO and Threadmaster AI)

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Overview

In this fast-paced and tactical episode, Sean Cannell sits down with marketing innovator Austin Armstrong to dissect the AI-powered strategies that propelled him to 2 billion views and 1.5 million new followers in just a year. The conversation goes deep into leveraging AI agents, faceless content, recurring series formats, platform-specific growth hacks (LinkedIn, YouTube Shorts, Facebook), and the rise of micro SaaS for lead generation. Packed with hands-on examples, ethical insights, and future-facing predictions, this episode is a blueprint for content creators and business owners looking to scale fast in the AI era.

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Key Discussion Points and Insights

1. Agentic AI & Perplexity Computer: Automating Growth (01:57–06:58)

• Austin’s “Agentic Workflow”

  • Perplexity Computer: An AI agent that operates in the background to automate complex workflows (e.g., finding brand deals, sending emails, negotiating on your behalf).
    • "Agentic AI takes it to the next step and does the action for you." — Austin [02:38]
    • He ran it for two weeks ($1,000 in credits) and landed a profitable brand deal after reaching out to ~100 brands.
    • The tool can analyze content niches and suggest strategies for LinkedIn virality, scraping top-performing profiles and posts, and iterating content plans based on live engagement feedback.

• LinkedIn Virality with AI

  • Perplexity Computer scraped Austin’s and competitors’ profiles, generated a plan of 15 posts, adjusted strategies based on real-time feedback, resulting in 9 million impressions and 6 million unique reach in 90 days.
  • "Recurring series content has been the biggest game changer for me across the board." — Austin [10:17]

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2. Recurring Series Content & YouTube Shorts Mastery (07:49–12:23)

• “Series” as the Unlock
  • Austin’s breakthrough: Doubling down on high-performing “series” content (e.g., “5 Websites That Feel Illegal to Know”) for platforms like YouTube Shorts and TikTok.
  • Testing led to an explosive 100,000 YouTube subs in 3 days with a single 49-second Short (now at 22M+ views).
    • "I was on the beach in Tulum...I said, honey, it happened." — Austin [09:21]
  • Series create predictability, improve watch time (“our brains need recurring processes”), and can be applied to text, image, or video.

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3. Building Scalable Content Software: Syllabley IO (12:23–16:35)

• Mission: Lower the barrier for small businesses, founders, and creators to make more (and better) video.
• What Syllabley Does:
  • Generates script ideas, writes scripts, creates and edits videos (including AI/faceless/URL-to-video/audio-to-video), schedules, and publishes to any platform.
  • Case Study: “Tales of Irish History” on TikTok—47K followers using Syllabley’s faceless video capabilities.
    • "We generate the script...every about eight seconds, it looks at the context of the script and it will generate a unique scene for that." — Austin [15:00]

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4. AI Video Generation: Present and Future (16:35–22:25)

• Landscape:
  • Google VO3, ByteDance Seed Dance 2 among top tools; capable of hyper-realistic 15-sec clips, soon to extend to longer videos.
  • Practical limitations: minor visual artifacts, but quality improving so rapidly “our grandparents won’t know the difference.”
  • Use cases: Not just for full AI videos but supplemental B-roll in human-led content.
    • “Use AI as your army, as your productivity tool.” — Austin [18:49] (paraphrasing Mike)
• Content Possibilities:
  • From product ads to backyard construction time-lapses and “talking fruit”—tremendous untapped creative potential.
    • “AI video is still underrated...there’s so much opportunity.” — Austin [21:42]

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5. Faceless/AI Avatar Content: Ethics and Opportunity (22:28–43:17)

• Ethical Considerations:

  • AI avatars as productivity boosters (e.g., YouTuber Julia McCoy staying consistent during health struggles).
  • Transparent Use: Always disclose when using avatars—“Always add a disclaimer that this is AI generated content.” — Austin [37:53]
  • Risk of abusing this tech for fake UGC (user-generated content) and reviews—FTC has already flagged this as illegal but enforcement is lagging.
    • “There are tools pushing AI UGC...which is not even a real person.” — Austin [39:22]

• Takeaway:

  • The real differentiator is authenticity—“AI is the level playing ground...what is the differentiator? It's you. It's your authentic self.” — Austin [43:17]

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6. Facebook: Exploiting Professional Mode & Viral Text Threads (24:05–32:44)

• Professional Mode:

  • Switch your Facebook personal profile for public analytics and monetization tools.
    • Results: 1.4 billion organic views last year; 1 million new followers.
  • Top 3 Post Types for Reach:
    1. Text-only (78.2%)
    2. Images
    3. Reels (vertical, short-form video)
    • Viral post example: 50M views on a Canva-in-ChatGPT tutorial ([26:02])

• Thread Strategy:

  • Black image w/ white clickbait text and down-pointing emoji; then numbered thread-steps in comments.
  • Facebook’s comment-ordering quirks fuel engagement by making users hunt for thread steps—“It actually fuels more engagement artificially.” — Austin [27:38]
  • Pro Tip: Always drop a CTA in the comments to capitalize on engagement—promo software, mailing list, community, conference, etc.

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7. Threadmaster AI & Micro SaaS: The New Lead Magnet (30:30–50:17)

• Threadmaster AI:

  • A micro SaaS tool built (no/low code, for <$200) to automate viral text thread creation, now making $10k/month on a $5 subscription.
  • Workflow: Train AI (ChatGPT, Claude, etc.) on your viral threads/examples, have it generate threads and format them (headline, emoji, steps, CTA).
  • Automate research using agentic tools (Perplexity, Claude), scrape top performers, and develop your own workflow for constant content ideation.

• Ebooks Are Dead; Micro SaaS Is the Future:

  • “Ebooks are dead. Micro SaaS is the new way to generate leads.” — Austin [45:17]
  • Unlike ebooks (one-way, low engagement), micro SaaS delivers ongoing value and engagement.
  • You don’t need to be technical: tools like ChatGPT and Claude now enable marketers and creators to build and launch SaaS.
    • “I'm not a technical person. I don't know how to code...But now I can talk to these tools and say, create me a software that does X, Y, Z...” — Austin [51:11]

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Notable Quotes & Memorable Moments

• On Transitioning from Creator to Business Owner:

  • “Don't be a content creator, be a business owner who creates content. Everything that I do has a backend system in place to drive subscribers, to drive brand deals.” — Austin [07:12]

• On Recurring Series:

  • “It's like episodic television...Our brains need recurring processes, recurring series of content that becomes relatable.” — Austin [11:11]

• On Micro SaaS for Lead Gen:

  • “A single problem solved with a simple solution is how I like to define micro SaaS.” — Austin [46:11]
  • "I make $10,000 a month, 98% profit margin on it." — Austin [47:40]

• On AI Leveling the Playing Field:

  • "AI is separating winners and losers...It might be painful, but it's a necessity. The opportunity is, the playing field is leveled." — Sean [53:07]

• On Real-life Transformation:

  • “My mom...barely knew how to turn on a computer a couple years ago. Now she's using ChatGPT, creating books, music...and making money.” — Austin [53:40]

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Rapid Fire Tactics & Resources (Timestamps)

• Agentic AI & Brand Deal Automation: [01:57–05:20]
• Optimizing LinkedIn for Viral Impact with AI: [05:38–07:12]
• Unlocking YouTube Shorts (Series Content): [07:49–10:17]
• How to Architect Recurring Series: [11:11–12:23]
• AI Video Tools Landscape: [16:35–18:49]
• Using AI B-roll/Bespoke Visuals: [18:49–20:14]
• Facebook Text Viral Threads & Threadmaster AI: [24:05–32:44]
• Ethical AI Avatars and UGC: [36:17–43:17]
• Ebooks vs. Micro SaaS Lead Magnets: [45:17–50:17]
• Low-Code SaaS Empowerment Story: [51:11–54:14]

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Conclusion

Austin Armstrong’s journey and insights underscore a seismic shift in content marketing for 2026:

• AI agents can now drive business outcomes autonomously and multiply your content output.
• Series and recurring content formats are the keys to unlocking algorithms across platforms.
• Micro SaaS trumps eBooks for lead gen and list building—no coding required.
• Authenticity and ethical transparency remain the foundation for trust in the “synthetic” future.

Bottom Line:
Anyone willing to learn and experiment with today’s AI tools stands to win big. The playing field has never been more level—or more rapidly shifting.

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Resources Mentioned:

• Syllabley IO (AI-powered content/video software)
• Threadmaster AI (viral text thread SaaS)
• Book: “Virality” by Austin Armstrong
• Tools: Perplexity Computer, Claude, Google VO3, ByteDance Seed Dance, Higgs Field, Replit

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To follow Austin:
Search “Austin Armstrong” on Facebook (the “nerdy with glasses, AI-focused” one), not the Florida Gators coach or relationship influencer.

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Call to Action:
Embrace AI, experiment relentlessly, and focus on recurring, series-driven, solution-oriented content—backed by systems. Your next billion views could be within reach.

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Transcript

[A]

Hey, before we jump into the show, I wanted to give you a heads up that my free YouTube strategy class is available right now on [e-mail] on the class, I reveal the one YouTube strategy we use at Think Media to generate over 330,000 views every single day. So if you're new to YouTube, this will help you start right and avoid mistakes. And if you're a YouTube pro, this training will help you multiply your your growth. This class is 100% free and you can watch it now on [e-mail] now let's jump into today's show.

[B]

Recurring series content has been the biggest game changer for me across the board.

[A]

Imagine growing 1.5 million new followers and generating over 2 billion views in just 12 months.

[B]

Pretty much figured out virality on every social media platform. Don't be a content creator, be a business owner who creates content. So everything that I do has a backend system in place to drive subscribers, to drive brand deals. Affiliate marketing, nobody does this. This is a single little tip that will help you convert more of those viewership into into traction.

[A]

He's the author of the book Virality your playbook for how to use AI and social media marketing to go viral and get paid. And this might be one of the most tactical growth hacking episodes for your brand on the Think Media podcast. So I welcome Austin back. How's it going?

[B]

It's good, brother. Always good to see you. Sean. I, I appreciate you and it's been a couple years, man.

[A]

I know. And our last episode, people loved it. We got such good feedback. Well, you've been up to so many new things. We're going to be talking about AI, faceless content, AI, video AI, avatars, vibe coding, and really practical tips for people to grow their brand across all social media platforms. But I want to dive right into some niche stuff that you've been doing to use AI to go viral on LinkedIn. Let's break it down.

[B]

Yeah. Yeah. So I got obsessed with this new tool, Perplexity Computer. Now, maybe some people have heard of Perplexity before. They've been around for a while. It's kind of a wrapper that has access to all of the models. But just in February, they released their agentic workflow. Kind of a competitor to OpenClaw. It works in your browser, it works on your phone. You can continue workflows from one to the other. And it is probably the best user friendly agentic AI that I have found and I'm obsessed with it.

[A]

So define that in layman's terms, what agentic AI means.

[B]

So if we look at how most people are using ChatGPT, they type in a prompt, they get an answer, and then they have to do that action. Agentic AI takes it to the next step and does the action for. For you. So a quick example of this. The first thing that I ever told Perplexity Computer to do was go online, find potential brand deals for me, scrape their emails, log into my Gmail account, respond or send cold emails on my behalf, and then monitor responses every few hours to see if there's a response, and then negotiate on my behalf. So it lives online in the background for months at a time, will turn itself off, turn itself back on and do that thing on my behalf. So it gives me more time, but it actually does the.

[A]

And you actually did this?

[B]

Yeah.

[A]

How long did you run it?

[B]

It's quite expensive, so for about two weeks.

[A]

And what's quite expensive? The amount of. And this would be that you could break down the term. Is it tokens?

[B]

Yeah, credits tokens.

[A]

Credits tokens. If you're going to be using these AI tools, there's going to be a cost to it. So setting up Perplexity Computer to reach out to do brand deals for you for two weeks, going back and forth, doing these emails cost roughly how much?

[B]

I spent about $1,000.

[A]

Okay.

[B]

So now I will say up front, they have a great signup program, depending on the time of viewership on this, that they gave you about $400 in free credits to get started when you sign up for the max plan. Yeah. So that went pretty far as. As well. But I have it on recurring payments to recharge those credits.

[A]

Then did it lead to any brand deals?

[B]

It got one. So I did it.

[A]

Cover your cost or.

[B]

Yes. Yeah. Yeah. So it was profitable.

[A]

Nice. So how do you know what. Roughly. How much work did it do? Like how many roughly unique brands did it reach out to?

[B]

Yeah, about a hundred. So it's found and scraped and this is one.

[A]

So you gave it all the programming? These are the types of brands I'd work with.

[B]

Yeah.

[A]

And can you scrape. And where was it scraping?

[B]

Just the Internet. It found the appropriate brand ambassador. Now this is. This is one thing that. That blew my mind because it's. It's a little nuance. So it got. We got a response from the wrong person at that company. They said, I'm not the. We're interested. We work with brand ambassadors and influencers. Here's the correct email address to send out to And Perplexity Computer wrote a new email, referenced the original person and said so and so told me to reach out to you and continued the conversation.

[A]

Sounds like it's intelligent. Sounds like it's artificial intelligence. That's incredible. Okay, so, so is that. And where does LinkedIn come to this? Because we were talking about going viral on LinkedIn or.

[B]

Okay, yeah, so I have pretty much figured out virality on every social media platform except for LinkedIn. Yeah. And so I wanted to see if Perplexity Computer could help me crack the code. And spoiler alert, it has. So one of the superpowers of Perplexity Computer is it is fantastic at scraping profiles, bypassing any of their APIs. And what I had it do was scrape the top profiles in my niche, look at their outlier posts, look at my profile and see what has performed best for me. And it came up with a plan of 15 posts. Now it can log in on my behalf and post for me. I'm a little skeptical of logging into my social their assets for me. So I copy and paste them and then I give it real feedback in real time. And it also looks at the feedback of the post and based on that performance it will go out and scrape new content, new ideas and continue to improve based on the performance of those posts. And I have gained, I've done about 9 million impressions. It's about 6 million unique people reached in the last 90 days doing this.

[A]

And then does it lead to followers on LinkedIn?

[B]

Oh yeah, yeah.

[A]

And then, I mean listeners should also know that you're a business owner, multiple different businesses and endeavors. So this is not just virality for vanity's sake, but this all tracks back to business for you?

[B]

Absolutely. That's one of the big thesis in the book is don't be a content creator, be a business owner who creates content. So everything that I do has a backend system in place to drive subscribers, to drive brand deals, affiliate marketing, tickets to my conference. Everything has a business model behind it.

[A]

It's genius. And by the way, if you want to check out the book, we'll link it up in the description. Austin Armstrong, Virality, your playbook for how to use AI and social media marketing to go viral and get paid. Now, one of the first times though you went viral, AI wasn't quite as hot. You've been viral all over the place like you said. But there was a story where you grew 100,000 YouTube subscribers in just three days. How'd you do that?

[B]

This was crazy. So are you know Jeremy Vest Yes. YouTube Coach Jeremy's a good friend and we. I was going viral on TikTok at the time and I had gotten tick banned on TikTok for the the first time and it kind of like lit a fire under, under me.

[A]

And what'd you get banned for?

[B]

They, they never tell you. Frauds and scams is what they labeled it as. I just create digital marketing content.

[A]

Yeah.

[B]

But I went to Jeremy and I said let's figure out YouTube shorts. And what we did was every single day we got on a zoom call together to study other videos, study each other's videos. We meticulously broke down the length of opening hooks, the titles. What was working in my niche, in other people's niches and what we ultimately found was that I was dumping all of my content. It was a little bit too all over the place even though it was digital marketing focused. TikTok strategy videos, Pinterest strategy videos, SEO. And when I looked at and started uploading only my top performing TikTok videos, which was a very broad. These five websites feel illegal to know type of series three a day. It unlocked the entire YouTube algorithm. One video did, it's now at 20, almost 22 million views. 49 second video, 300,000 subscribers. It unlocked every other video, all the shorts on that channel. And I was, I remember distinctly, I was on the beach in Tulum with my wife sipping mescalitas and I'm being a bad husband, looking at the YouTube Studio app on my phone and I said honey, it happened.

[A]

Yeah, you went viral. It's taken off.

[B]

It was just an amazing experience.

[A]

So that was that the first time it had like, you're watching like views go crazy.

[B]

Yeah, that was the first big, big experience.

[A]

I'm curious what new lessons you've learned since then, now that you've looked back in terms of how you think about coaching people to start channels to cut content. That's interesting. You knew your niche and you knew that all this stuff was technically digital marketing. So by like traditional advice would be like that's on brand for you. Yeah. You could upload all that stuff. That's not your niched down even like but you hadn't hit a format yet or you hadn't unlocked and so you. Yeah, that and other things. What lessons now today, having done this over and over on multiple platforms, have

[B]

you learned in addition, recurring series content has been the biggest game changer for me across the board. And having multiple series, if you're an

[A]

entrepreneur or a creator that wants to scale their online business that's why we created the Think Media Mastermind.

[B]

I have so much more clarity as

[A]

to my ideal target audience now, which means my content is about to be so much better and more targeted towards

[B]

the exact person I'm trying to reach.

[A]

Super intimate, high level strategy. I had the skills that I already knew sharpened.

[B]

I feel like I went to my next level.

[A]

For entrepreneurs and creators that want to scale with YouTube, this was the first time that I was able to get in a room with a lot of other serious youtubers and so talk with other people who love creating content and love YouTube. Usually I don't get to do that. So this is really special. You can check it [e-mail] so for

[B]

instance, I'll do a ChatGPT secrets you should know part 1, 2, 3, 4. The format is always the same. The opening hook is the same, the buildup is the same. I drag it along. I play it with tonality of my voice a little bit too, but I drag it along. And so the video really starts at like 12 or 13 seconds but I've hooked them to that point so that I'm increasing view duration. But I'll take that same format across the board so I can do Claude Secrets you should know. Gemini Secrets you should know. AI tools that you should know. Part 1, 2, 2, 4, 5 it becomes a recurring pattern that people come to expect. It's like episodic television. We know the same, the same format. A cold open into the, into the show and then there's a commercial break and then there's the closing at the end. It's just our brains need recurring processes, recurring series of content that becomes relatable. And so I do that in text format, I do that in image format and carousels. I do that with video content. And it's been a game changer. Still continues to compound.

[A]

So you have yourself created a software. What would you say the vision of the software? The software is called Syllabley IO and what was the vision in starting that?

[B]

I was in the marketing agency space for a long time and I saw the recurring problems of why a business was hiring us in the in the first place and what was preventing them from being successful online. And I wanted to solve that because there's still so many businesses out there that just or startup founders or new entrepreneurs, solopreneurs that don't have the money to invest in an agency just yet. And my personal mission is social media marketing has changed my life. It's given me everything that I've ever wanted. Learning from people like you and being at conferences like this. And I just wanted to make it as simple as possible for people to create videos. And, and my mission vision with syllabi is I don't care how you create videos, I just want you to create more videos because I think this is the biggest unlock for you. So from idea discovery, basically like a keyword research tool, to script generation, following my script frameworks, to creating the videos however you want. AI generated videos, faceless videos. We have a video editor. You can record videos in there, URL to video, audio to video, and then schedule and publish and optimize it to every social media platform. And I took at a very high level everything that I was doing for my organic video marketing agency and I turned it into software. And here we are four years later.

[A]

Yeah, that's amazing. And, you know, I follow you everywhere. So I'm seeing all these cool case studies and the different things that happen with your software. What are some examples of actually how it's being used in the real world?

[B]

Yeah, we have real estate agents that use it for lead generation. Locally, we've had law firms create educational content, personal injury attorneys. We've had some people create courses in it. There's a lot of people that just want to grow their own monetized faceless YouTube channels. Because faceless YouTube has been around for, for a long time. And yeah, Instagram channels, TikTok channels. There's. There's one really cool one that comes to mind, Tales of Irish history on TikTok. She's got about 47,000 followers on there. She's Irish. She just wanted to talk about her Irish heritage. And so she creates videos with syllabi and many of them have gone very viral.

[A]

And is that like, what do those videos look like? Are they a video generation? They're not her. It's technically faceless.

[B]

It's all. Yeah, it's all faceless content.

[A]

So describe a video.

[B]

She'll. It'll be, you know, the,

[A]

like the rolling hills of Ireland.

[B]

Yeah, rolling hills. The potato famine or. Yes, stuff like that. And it'll be imagery that's animated. So kind of to take you behind the scenes a little bit, we generate the script, or you paste in your script and then every about eight seconds, it takes. It looks at the context of the script and it will generate a unique scene for that. So it goes scene to scene to scene. Sometimes it's just images, if you want just images. That was a very popular style of faceless. You can add motion to all of those. You can add narration and characters to those that have lip sync and talking.

[A]

And your software does all this?

[B]

Yep.

[A]

Yeah, it's wild. So if you're listening to this, I think this might be something you might want to try out. We'll put a link in the description to syllabi and I'm curious to go a little bit deeper and where you feel like AI video generation is and where it's going and define that of what I mean, you kind of just did. But I always want to make sure we're on the same page. I'll define it and you tell me if I'm right. So AI video generation is generating from scratch motion visuals and it could look photorealistic or human realistic and then it could be. Sometimes it'd be like Studio Ghibli or it looks like anime or it looks like Pixar or it looks like. And there's different players in the space and then there's models. So you understand this at a much higher level. You're super deep on it. What's like the overview of the AI video world for maybe someone's new to it, but also where you see it going in the opportunity.

[B]

Yeah, I still think we're very early in the spaces as well. So there, like you're saying there's different models. Google has VO3, which is probably one of the best models right now for hyper realism or any art style that you want. There's great models coming out of China as well. ByteDance, the parent company of TikTok, has a model called Seed Dance. Seed Dance 2 just released, arguably the best on the market right now. It's so good that they had to restrain it before they fully released it. Maybe somebody has seen some of the. The Viral Brad Pitt vs. Tom Cruise fight scene videos. You almost can't tell the difference.

[A]

That's wild.

[B]

It's. It's in insanity. But there are limitations with it. Right now most of single video generation capabilities are maximum of 15 second clips at a time, which is kind of okay if you think about it because we, we need to see like a cut every couple of seconds in our brain and.

[A]

Right.

[B]

Otherwise we get bored. Something that happens, it can't really generate a long movie or a full ad in one go. What's happening behind the scenes is it will generate multiple 8 or 15 second clips and stitch them together so it seems like a complete project, but it's generating behind the scenes. There are still limitations with sometimes hand movements or foot movements. The closer you look, the more you can kind of tell but we are getting to the point where our grandparents are not going to be able to tell the difference.

[A]

Yeah, it's wild. And so I think I would encourage think media podcast listeners. Like, on the one hand, sometimes we either one are already into this and you're doing it, or the opposite extreme is like, I kind of want to wait this out or, or let's see where this goes. And I think the better posture is to start at least experimenting because you don't want to be like, left behind. And those who are experimenting and testing are going to be able to catch the wave because they're going to be much more positioned to do it as opposed to sitting too much on the sidelines, even if it doesn't mean they go all in on it.

[B]

Yeah. And I think another great use case as well is using it for B roll in your existing human content. That's another great way to start to incorporate it. So if you can't find that hyper specific B roll shot that you're looking for, you can have AI generate that so you're still in front of the camera being your authentic self. And I'm not an advocate for replacing yourself with AI. Use it as a tool to your advantage. As Mike was saying this morning, it is your army. Use AI as your army, as your productivity tool. So as you have your opening hook and then as you're saying your script, you're talking about it, you can use AI B roll to paint that perfect picture of what you're trying to show and talk about it. And I think that's an awesome way to include it and kind of blend what we're doing as content creators.

[A]

So if people are using your tool, could they just export one scene at a time or that type of a thing?

[B]

Yep, you can do one scene at a time. We have a video editor in there. So you can upload your, your raw videos and generate AIB roll and then layer it on top of each other. Kind of a timeline editor in there. Or you can just download one clip at a time. We just rolled out a storyboard feature that allows you to create AI ads or longer AI videos that does that kind of that scene by scene approach. So you can enter a, a single prompt and It'll spit out 15 different scenes for you.

[A]

Yeah. So I'm curious if those individuals want to start experimenting with AI video jumping into it. What do you see some of the use cases for where this is actually very much street level, could be applied to everyday businesses, everyday content creators, everyday filmmakers.

[B]

It depends what you're what you're looking to accomplish. If you're looking for lead generation, you can use it to take your audience to the, the scene where you, where you're at if you want to. If you're a realtor and you're, you want to do house tour videos, there's only so many houses that you can actually tour. But you can use it to create educational content in the city that you sell houses in, or supplemental content, B roll, like I mentioned, you can create entire advertisements now as well from a single image upload. There's great tools out there not to just like shamelessly plug mine, but Higgs Field is an amazing other AI video generation tool as well. You can upload a product of your, you know, upload your shoe and say create a cinematic video ad right now and it will create all.

[A]

Yeah. So if you have a physical product of some kind, some kind of product to show, you can upload an image of it and turn into all kinds of crazy videos that could be short form, they could be square, vertical.

[B]

Yeah, any aspect ratio.

[A]

So you, you could also deploy these assets across social media platform platforms. Do you think that AI video is still underrated in that regard then?

[B]

I do. I think it's very early and I think there's so much opportunity. I've seen so many creators just going viral with really silly ideas like backyard construction time lapse videos where it's just from mud pit to perfect backyard with a swimming pool.

[A]

But it's totally AI generated.

[B]

Totally AI generated. You can go on, on TikTok, there's, there's videos with tens of millions to 100 million plus views on this or talking fruit, talking about gut health and things along the lines of that. I mean, there were, you know, very silly, somewhat aggressive chiropractor videos of a chiropractor throwing old ladies through the windows. They went super viral.

[A]

Okay.

[B]

So it's fun to experiment with this stuff though.

[A]

You have a story in your book on a faceless channel and I want to tie it back into AI video, but I don't know if that was AI. Over 1 million views with a faceless YouTube channel. Chapter 10. What was that case study?

[B]

Yeah, so I, I just, I, I think every founder should practice what they preach and, and use their own tools. So I have a ancient history facts channel that's on YouTube. I create long form and short form content on there. A lot of biblical history, bible facts, looking at ancient China and ancient India, just telling historical stories. People love ancient history. Ancient history has always been a fantastic Faceless channel. I mean, even like the History Channel. It's like in between the, the, the person talking to the screen, they. They show B roll and they show faceless footage essentially. So that's.

[A]

Do you talk to the. It's faceless, so you're not on camera.

[B]

It's all faceless.

[A]

Is it AI voice?

[B]

It's all AI voice. Some of it's my AI voice. Is it all.

[A]

With your software, it's all syllabi?

[B]

Yeah. That was just a case study I wanted to get nice.

[A]

So you could show like I could start a channel from scratch, get a million views, 100% from scratch.

[B]

I don't share it at all. It's just YouTube algorithm.

[A]

Wow. So there's a lot there. And again, if you want to check out the syllabi software, that's link in the description down below. The thing that's interesting about what you're doing though, when you talk about going viral is virality doesn't just have to look like video and you've got a killer TikTok, YouTube channel, LinkedIn, all this stuff's happening. But perhaps your main platform is Facebook, which is crazy. And not only Facebook, but a Facebook personal page.

[B]

Yep.

[A]

And turned on to professional mode for those listening that are like, wait a minute, I haven't logged into my Facebook or I just use my Facebook to like connect with my grandma or whoever. What is professional mode?

[B]

Yeah. So this is a. A relatively new setting that Facebook released about three years ago, I think now.

[A]

Yeah. Most people probably still don't know about it.

[B]

Yeah. So I sacrificed my friends and family to Zuckerberg for reach. But what this looks like is in your settings, you click the little drop down and there's a button right there that says turn on or turn off professional mode. And what that does is it gives you all of the features of a page so you have full analytics. You can actually monetize. You can do anything that you want. Go deep into top performing posts. It has unlocked everything. As soon as I did that, it unlocked the growth potential of my profile, all of my embarrassing family photos and everything. It makes your profile discoverable. And last year alone, I did 1.4 billion billion organic views on my personal Facebook profile. Gained over a million new followers just on Facebook.

[A]

And what were the type? Top three types of posts?

[B]

Text by far was number one. Was number one. I think 78.2% text only.

[A]

No image posts.

[B]

Correct.

[A]

Was your number one. What was number two?

[B]

Images.

[A]

Images meaning like usually solo images.

[B]

Yeah, Image with some accompanying text.

[A]

Okay, so some type of a visual and text. And then what was number three reels

[B]

short form, vertical content.

[A]

Fascinating. So we're now we're talking, we're isolating to Facebook here. But for all the talk around video content, which was a piece of that by far. You're saying text only posts on Facebook led to this 1.4 billion views. What kind of posts are these?

[B]

ChatGPT prompts were very popular for me. So very tactical things like how to use ChatGPT or Claude to save money on booking flights or how to learn a new language or tutorials like Canva is now inside ChatGPT. Here's a step by step guide on how to do it. 50 million views on that one post.

[A]

Okay, now I also, when I see you and others doing this, it seems like sometimes the best practice is like it threads in the comments.

[B]

Yeah.

[A]

Is that a thing? Explain that strategy.

[B]

Yes, yes. So colored background and then in the comments. So what I will do is black background, white text, sort of a clickbait headline.

[A]

Well, so then the key though is at this point, in a way it kind of is an image.

[B]

It appears as an image.

[A]

So what we're talking about is what it looks like on Facebook when you start typing, but you turn it into clear color. Like color with bolder text and like roughly a square.

[B]

Yes.

[A]

And then there is the text. Okay, so you're saying like that's if there is like a type of post. If you do it right. This is the one.

[B]

This is the one. And another like a little nuance thing that I do is just down pointing

[A]

emoji in the actual. And you're doing black text. You're doing black background white text.

[B]

Yep.

[A]

Kind of a clickbait headline with a down pointing emoji.

[B]

Yes.

[A]

And then your tip one or prompt one and threads in the comments. Is there a way to make those comments actually in the right order or are they just in the right order by now?

[B]

No, and they're. And that's part of the glory of it. Because Facebook is terrible at organizing them in the correct way, especially as you start to get a lot of comments in it. So it actually fuels more engagement artificially. Because people will be like, where's number two and four?

[A]

Because somebody else's comment gets voted up or whatever. But then the thing just taking its own. Okay, that's interesting.

[B]

Yeah. Because they sort the comments by most relevant, not by all, not by newest. And so they will hide some of those comments and most people don't know to switch the view from most relevant to view all or newest.

[A]

Yeah. Okay, so is there any other points on that? Because again, what we're tying your whole thesis is, man, you talk about that kind of viewership is the idea that people click through to your bio. Do you sometimes give call to actions? What is like the real execution of this post, how it maps to.

[B]

Yes, great question. The comment section, because we're already driving traffic there is the best place to put a call to action or an ad. So pretty much every single post that I do will have a call to action to something. Subscribe to my email newsletter. P.S. i created a software that helps you go viral on Facebook. It's a Vibe coded app that I launched or driving to syllabi or to my AI community or to my. My conference. Every single time that you do any post, regardless if you're doing a thread, just put a call to action in the comment section. Nobody does this. This is a single little tip that will help you convert more of those viewership into. Into traction.

[A]

If you've been feeling stuck on YouTube or you wish you were getting results faster, I recommend checking out viral video coach.com you know, years ago in my life, I was experiencing chronic pain in both arms. It was up to a level 10. It was so frustrating my actually going down and I ran into a bunch of dead ends. I bought some books on it. I didn't actually read them. I'm sure the books were good. I bought some online courses and again did about half, but still found my stuff unable to fully solve the pain. But then everything changed when I hired a specialist. And that really is what viralvideocoach.com is. We have a coaching program here at Think Media that will give you the accountability and the support and. And the feedback so that you can see the things that you can't see. The opportunities on your channel, fixing what's broken and whether you want to start and accelerate or whether you're an expert and a business owner that wants more leads and customers and just wants the shortcut to doing YouTube. Right. So just go to viral video coach.com, fill out a short form, and then we'll walk you through all of the next steps. There's a link in the show notes. You could use that as well. And with that, let's dive back into the podcast. That's powerful. Okay, what is? I mean, you mentioned you Vibe coded an app that actually helps you create these posts. Yeah. Just for yourself.

[B]

No, I sell it.

[A]

Yeah? Yeah. What's that app called?

[B]

So Threadmaster okay, so that's threadmaster AI.

[A]

And because threads, we're not talking about the Instagram app threads, we're talking about threading comments, which is the headline post, and then the comments that break it down.

[B]

Yep.

[A]

So for listeners, it'd be like comment number one or the comment you do is number one. Number one. Number two, open up chatgpt number three. And each one of those is a comment and the last ones you do a call to action.

[B]

Yes.

[A]

So you're calling that thread master. If somebody didn't have your app though, or they just were using AI to come up with these ideas and write these posts and not lose their voice, but be able to quickly come up with good content. What, What? It's like an AI workflow around that.

[B]

Yeah. So I would, whatever. Your LLM of choice is ChatGPT, Claude Gemini, create a project and train it on both yourself. So your knowledge file, maybe you have a book or maybe you have a bunch of transcripts from interviews that you've done. Whatever your expertise is, load your voice in there and then train it on those specific threads. So go to my profile or go to anybody else that's doing this and give it examples. You want like 10 to 20 of these examples so it really has full

[A]

context and you're trying to give it the best ones. The most viral ones.

[B]

The most viral ones, yeah, absolutely. So that's the kind of project data, the training data. And so I have a clawed project on this that I interchange between threadmaster and Claude project sometimes because Claude can actually go out and scrape the Internet for something.

[A]

Got it.

[B]

And I just type in a topic and because I have all of that data, it'll write the thread for me. It has the clickbait headline, it has the down pointing emoji in there for me, and it has one by one, the comments or the steps, including the links. And so all I need to do is copy and paste that over.

[A]

And what's your thought of how to come up with ideas? Maybe you answered that, but the actual ideas like, so, okay, I'm looking at a blank page. What do I write on Facebook today? Pretend you're me. I wrote YouTube secrets with my friend Benji and, you know, YouTube channels, think media and all that stuff. So if I was going to do a text post on Facebook, what might one of those look like?

[B]

I'm going to go off of your keynote last year. And so a headline could be something like this one single YouTube hack just grew my client's channel by 100,000 new subscribers. And in 30 days. And then step by step might be most people are not doing YouTube search anymore because they think that that's saturated and they're only creating trending content. Well, my thesis now, that I've now proved is that because of that mindset, search is now an opportunity again because it's not saturated. So step one is to use a tool like Vidiq or TubeBuddy or an AI tool to find a trending search keyword on a new tool that has, that has just come out or a new thing in my niche specifically. Step two is to do this, this, this. Use this prompt to create an outline for your video and a B test titles and whatnot. Step three, actually record the content. Edit. Edit it this way. Step four, edit. Have a. Do AB video title tests and thumbnail tests. Use Nano Banana to create three thumbnail variations that go with AB testing on titles. Step four, profit.

[A]

Okay, genius. And you just freestyle that though, which shows your mastery of this whole thing. But if we were going to, what's the AI workflow that maybe delivers ideas to us like that or to filter through.

[B]

I love Perplexity Computer. Just going back to it right now. If you just that don't know really where to find use AI. AI will scrape the Internet.

[A]

Will all the AI scrape? I mean, you're saying Perplexity is good at scraping, but can AI scrape someone's Instagram? Can ChatGPT $20 a month plan scrape somebody's Instagram profile?

[B]

Not great.

[A]

Okay.

[B]

Perplexity Computer is really good. And another reason why is because Perplexity also has Comet browser. So like Google Chrome or Safari, whatever your browser of choice is. I use the Comet browser because I'm kind of all in on Perplexity right now. It can take over your browser window and do the actions on your behalf. So if you're logged into say Instagram, it already mimic. You're already logged in, it mimics your natural behavior. And that's how it's able to bypass and scrape a user's profile.

[A]

And does that mean it could even like click on the account and because it clicks on the actual video, it can see the things or it could click expand to see more comments and stuff, which maybe on the one pass you wouldn't see any of that?

[B]

Absolutely.

[A]

That's interesting. Is there any like. I know there's some Google Chrome plugins, like if you want to just move all the data from like a page into a spreadsheet. Does any of that work to integrate with AI? You ever do that?

[B]

Not Really? I mean, particularly for Instagram and Facebook. Manus is a great AI agent that Meta just acquired. So they're doing a lot of integration things. So you can have that plug into and look at your analytics or even your Meta Ads account as well.

[A]

Yeah.

[B]

Export that into a spreadsheet, read that data, and then do whatever you want with that data.

[A]

Okay. So talking a little bit more about AI video, where we see AI going and the opportunity for listeners. Earlier on you said, you know, we see AI as an army that supports us, we could use AI video to give us B roll in our real videos. But there's also a very real thing happening right now, and that's AI avatars. What's your take on AI avatars?

[B]

I think when you are transparent that this is an avatar for yourself and you're using it alongside your regular content, it is great. A great example of this is Julia McCoy. I don't know if you're familiar with her. Yeah, first CEO of First Movers. She is probably the best example of a YouTuber creating expert long form content with her AI avatar. First. She's very transparent. Parent with it. The first 30 seconds is, hi, I'm Dr. McCoy. I'm Julia's AI avatar. And hers is so dialed in and how they edit it with B roll outside of the avatar. So it's not. You're just like staring at that uncanny valley avatar, which it's still. Still not sure it's okay. I think it's fantastic to help you, your voice, your personal brand, your look, create more content when you are not in the office, feeling emotionally drained, just not feeling creative.

[A]

Did she have some health challenges?

[B]

Yes. Yeah.

[A]

So I was able to stay consistent because of an AI avatar.

[B]

Exactly, exactly. So as she's figuring out her personal health struggles, she had her avatar work on her behalf for her and she now has hundreds of thousands of subscribers.

[A]

That's great.

[B]

Her avatar is getting brand deals.

[A]

That's crazy.

[B]

Which is amazing. Now there's down.

[A]

I want to, I want to be able to say that about myself. My avatar is getting brand deals. My avatar is getting brand deals. Mic drop, put some respect on the track. Okay, so back to you. No, there's disclaimers. Downsides.

[B]

Yeah. So you, you should disclaim. Always add a disclaimer that this is AI generated content. But an emerging trend, it's been around for a little bit that I really don't like is AI ugc.

[A]

What's UGC stand for?

[B]

User Generated Content.

[A]

Okay. What does that look like?

[B]

A product review of a product that is paid for endorsement, but it's also

[A]

when it's user generated, technically user generated content. I'm a user reading your book and I'm like, hey, I just read this book. And so it's a real person in the real world wearing a Patagonia jacket and being. I love this jacket. Today's hike was great. Yeah, okay.

[B]

Exactly.

[A]

And you should, sometimes you get paid.

[B]

Yes. You should disclose if you were paid.

[A]

If you were paid ftc, you know,

[B]

don't violate the ftc. You will get sued. There's problems with real UGC too. I mean brands pay people to create reviews on their behalf that are fake reviews.

[A]

Because they're being paid.

[B]

Because they're being paid. This is now taken to the next level where and I'm not going to poo poo on any individual tool that's doing this, but do your own research. There are tools pushing AI ugc, which is not even a real person, it's a fake, it's an AI avatar and you input a product image and that fake avatar.

[A]

So we could do that with your book. We can upload a picture of your book, put it into one of these tools, have some random person that dressed however, looking, however being like, you know, what's the best book in the world? And whatever. Okay. And that's come 100 AI generated.

[B]

100 AI generated.

[A]

It sounds like 17 violations of the Federal Trade Commission.

[B]

It is a yes year. A year ago the FTC put out an article that it's literally illegal.

[A]

Yeah.

[B]

And people are still doing it anyway. They're not enforcing it yet. But I think first of all, a lot of things, there are companies that are going to get a huge slap for this. They're going to get made an example of. It's also just bad for your brand. I think it's very short sighted. If you have any product or service, anything and you're putting fake product reviews out there with AI avatars, what does that say to your audience?

[A]

You know what's fascinating about that? Did you hear about this like one massive headline story that we're going to see the first billion dollar company using just one person plus AI.

[B]

Yeah.

[A]

And then the New York Times wrote an article about someone who did it, medv. But then if you dug deep, you actually went on their website and they had like pictures AI generated images of doctors.

[B]

Yeah.

[A]

That are like this is, you know, whatever. And even that picture of that doctor could be seen on like other websites and he had a different name. So it speaks to the Same principle. Like if you're at a place where you're uploading fake pictures, AI generated or not fake, regardless. Like if you could also just take a random picture off the Internet. But it's a fake review.

[B]

Yeah.

[A]

And it might be. This product was awesome. It made me lose so much weight. Even transformation pictures like before and after AI generated looks great. But like nothing of nothing happened with nothing like that person ever existed, let alone did they lose 30 pounds. You know what happened with that story? I don't know if there's an update that seems like, I don't know, the spotlight of scrutiny.

[B]

Yeah, yeah. There are some ethical things that were going down there. So yeah, they were creating fake doctor profiles, creating fake doctor reviews. The. The company's med V. And they basically were selling GLP drugs. They're like a. Basically, it's a really, I think, glorified

[A]

affiliate marketing platform, which is interesting. I mean, as we side quest on this, my other understanding was that they were to take orally, which also doesn't even work apparently. And the injections do, but the oral versions. And so even it's, I mean, unethical. So, so wrong. Also just wild that they still scaled that much.

[B]

Yeah, I mean, 450 million ARR. Which, you know, evaluation would put them over a billion dollars at a. At a multiple.

[A]

That's crazy.

[B]

Yeah, they were. They were creating fake Reddit accounts and doctor reviews. Just crazy strategies, man.

[A]

Okay, so we're back on AI video though, and talking about AI avatars. So where does that, where does that lead us going forward of thinking about how we embrace that? What to be aware of where you see it going, opportunities.

[B]

I think everybody needs to be aware of their own ethical and moral compass of what do you feel comfortable with and are you okay with potentially losing everything if the FTC really cracks down? I think with AI, you should disclose if you are using AI and how much. If you're using AI avatar videos. Just have a little watermark. Say it in the description. Say it in the. In. In the actual script.

[A]

This sounds dumb, but what if you put asterisks? This is a fake person.

[B]

I love it, man.

[A]

Because in that point. Yeah.

[B]

Make a joke out of it.

[A]

And at that point it's kind of a joke. And that actually is fun. And it would be closer to ethical or completely ethical. Because it's disclosed.

[B]

Yeah.

[A]

Then kind of counterintuitive because you'd be like, why would I watch a fake review? But that transparency thing is huge. Obviously transparency and authenticity in this case are not Buzzwords. They're like foundational elements of building real brand and not being short sighted.

[B]

Yeah. AI is the level playing ground for everybody. Now everybody can create content at scale in the voice of anybody. And what is the differentiator? It's you. It's your authentic self, it's your expertise, it's how you show up, how you build your brand, what you care about, what you do for your customers and your audience.

[A]

I've got one more big question and it's one of your hot takes that's controversial and I think it might be the most important part of this conversation. But before we get there, I'd love for you to do a quick roll call. I mean I'll hit a few things to your stuff so people can follow you. But I highly recommend people check out your software. So syllabi it does all the different video stuff for you and there'll be a link in the description to that very cool stuff you're doing there. There's also the book and so the book's out now. Available now.

[B]

Yes.

[A]

Link in the description down below. The book's called Virality and it's cool to hear you've really done this. And what's also cool is you've really done this across platform and format.

[B]

Yeah.

[A]

So great resource for individuals if people want to follow you anywhere else.

[B]

Where's the best place Austin Armstrong? Across the board, Facebook is my number one platform. If you search for me by name, I am the nerdy with glasses, AI focused Austin Armstrong. I am not the defensive coach of the Florida Gators Austin Armstrong. Nor am I the six foot tall, curly haired relationship influencer Austin Armstrong.

[A]

Good clarity. Okay, we locked that in. Okay. So you have a hot take and one of the. A large percent of our audience, very common in digital marketing. Individuals think about building an email list, they think about creating a lead magnet.

[B]

Yeah.

[A]

And they think about sometimes it's a checklist, might be a free PDF, might be a report, it might be an e book. And think of people. And some people create e books to get an email, some people write e books to sell and convey information. But you have a hot take that that has completely changed and people should be doing a different approach right now in 2026. What's that?

[B]

Yeah, let me cook here for a minute. Ebooks are dead. Micro SaaS is the new way to generate leads. Let me explain. So the problem with ebooks is it's very much a one way transaction. Right. We create this, this ebook with it's. There's probably Good information in there, educational information. We know. Let's be honest with ourselves as marketers that the point of that is to capture their, their email. The vast majority of people are not going to read that, that ebook. Totally true. It gets, it gets buried. It might even go to the spam folder. They never see it in the first place. But we still got their email so that we can continue to market to them, to sell to them down the road. That's helpful for us, but it's a one way street. It's not helpful for the person that you're trying to reach. Micro SaaS with vibe core.

[A]

Define that. What does that even stand for? Micro means small. What does SAS stand for?

[B]

Software as a service. So a tongue twister here is a single problem solved with a simple solution is how I like to define micro SaaS. So you can use out of the box tools like Lovable or Replit. You can use CLAUDE code, if you're a little bit more technical to create software where full landing page, full user experience, user login, you can charge for it.

[A]

And what's the overhead on that by the time?

[B]

Well, very little. So I'll give you max it out. I'll give you an example. Thread Master, for instance. Text generation. It's just built on top of OpenAI and Claude API. I can choose.

[A]

What do you use to create it?

[B]

Manus originally I mostly use Replit now because I like the all enclosure inclusiveness of it. To deploy.

[A]

Is there a URL to the landing page of Replit or threadmaster?

[B]

Threadmaster AI.

[A]

So you bought a URL, you set up a landing page, you created your own software with what's called Vibe coding, which is basically what, verbal coding.

[B]

Yeah. Just as you would talk into chat GPT, you talk into one of these tools and it creates the software for you. So you don't need to be technical. It creates everything.

[A]

And so total cost to launch that software, to host the website, to buy

[B]

the URL, roughly approximately under $200. Wow.

[A]

And okay. And so people could check that out at Threadmaster AI to look at what that is. So go on.

[B]

I make $10,000 a month, 98% profit margin on it. Okay. I can charge anyone.

[A]

Thanks everybody for listening to the podcast. Have a great. Okay, so all right, so that's. And that you make $10,000 a month just from Threadmaster.

[B]

Yeah. $5 a month subscription.

[A]

Okay.

[B]

Unlimited use because the, the profit margin is ridiculous.

[A]

Unlimited use because somebody could actually exceed the $5. But not everybody will. So it balances out.

[B]

Yeah. So in order to break even on that $5, they would need to generate about 8,000 threats, which is in a month, which is not possible.

[A]

Yeah, okay. Okay, so, so you found out a cool model, you put this thing out there. Obviously then all your social media activity helps growth hack that.

[B]

Yes.

[A]

That's wild results. So go back to what we're saying here. Compare it to the E book. They're getting actual value, they're getting actual results. They're actually. Is that your thought?

[B]

Yeah.

[A]

Is there coaching? Is there any like tutorials that come along with it too? So in a way there's like more transformation because the E book just ended up in their spam folder. But now they're logged in, you have their information, they have a tool and they're actually learning because how to use the tool could take coaching or some videos or some other things. You got to onboard them to the tool. But you're describing an entirely different experience than sitting down. Right. In an ebook. You're talking about creating software, but the opportunity is this used to be impossible.

[B]

Yeah.

[A]

Or it wouldn't have cost 200, it would have cost $20,000 or more.

[B]

Very expensive.

[A]

Sure. You have developers for that software. And so micro SaaS, is there like a framework you've created, like take a simple pain point and a problem that is or whatever to figure this out. How do you figure that? Micro SaaS?

[B]

Yeah, I mean there's so many great ways to find solutions. I mean I would start with what are your own pain points. The idea for Threadmaster was I was doing manual writing and research for all of this. And then I started using ChatGPT and I didn't have a place where I could organize all of my threads and best performing threads and templates. I built it for me. And then I love results based marketing. So as we mentioned at the beginning of this episode, 78% of my views on Facebook that were going viral for me were these text threads. And I wanted to create a software solution that helped me create more of those threads faster. And then I can share my analytics and say, hey, Facebook's paying me this much. This is what's on going working right now, by the way. I created a tool for you that helps you do it as well. And it's $5 a month for unlimited use. Here's a screenshot of everything. It sells itself, but it helps them take action.

[A]

Yeah.

[B]

And it took really not much more time to create the software than it would have created me to to make a 50 page ebook or that is interesting.

[A]

Yeah. Because the ebook would just tell them exactly what to do. Yeah, this is so much better.

[B]

Software helps them take action. I'm still collecting the email. I can still do email marketing and I'm charging for it, but it helps them do the thing that I'm teaching.

[A]

Would you agree with the fact, though, that probably 95 to 99% of people listening to this are like, that's still going to be too hard. So just help as we land the plane with listeners that are like, okay, well, maybe I'll do that someday, or that sounds too hard. Or that. So many different softwares and stuff to, like, help us shift into diving into that and really embracing that.

[B]

Well, everything's hard if you don't do it. You just get started and improve along the way. I'm not a technical person. I don't know how to code. I'm a marketer. That's all I've ever done for 21 years. Yeah, that's all I've ever done. But now I can talk to a tool like ChatGPT or Claude and I can say, create me a software that does X, Y and Z and it does it for me. And then I can be like, this doesn't quite work well in natural language.

[A]

And you fix it.

[B]

You just keep working on it and you just improve just as you would Tom.

[A]

Did you set up a separate business for that business as Threadmaster? A business, yeah.

[B]

So I have another company called Fast Products where we launch micro SaaS tools at scale.

[A]

Got it. And so you have this company of just doing that, but it's relatively a simple company.

[B]

Yeah, yeah, we just. We own. We operate eight soft micro SaaS tools. Right now. We're launching more and more, but they all kind of. It's like this crazy flywheel. So all of the softwares upsell to each other as well.

[A]

Wow. Okay. Well, I just want to acknowledge. Thank you for coming back on the podcast and draw some serious tactics and value today and think media podcasts. I mean, I think some of the takeaways would be resources in the description, whether that's the book, whether that's syllabi, the software, whether that's some research, you know, Follow Austin. You can see the stuff he's teaching. But one thing is for sure, AI is separating winners and losers. And I almost feel like we're here at Social Media Marketing World and that there's always been a necessity for rapid learning in the creator economy in business and online business in social media. But I feel like the necessity for rapid learning is accelerating. Like it's like it's like a season to lock in. It's a season to say AI is changing the game so much and it might be painful and sometimes it's hard to teach an old dog new tricks. Talking to myself, 42 year old dad of a 3 year old and 5 year old. Why do I want to learn something new? But it's a necessity. And what's also maybe even better is the opportunity. Like regular everyday people with limited resources, you're not exaggerating when you say the playing field is leveled. Someone who's smart enough to keep listening to my weird false outro that lost a bunch of people and then went back into the conversation is could be sitting there right now and just realize like they could have life changing impact, influence and life changing money with what we're talking about.

[B]

Yeah. I'll give you a great last example. My mom barely knows how to turn on a computer a couple years ago.

[A]

Yeah.

[B]

She's now using ChatGPT. So she's, she's an author. She's. She works with special special education students and she created a book series using ChatGPT image generation to help create all of that. She's using suno, which is a music generator to create musical songs that go along with that. And she's listing these, these ebooks and, and songs on, on Gumroad. And my mom, who like a year ago didn't know how to do anything on a computer, is using AI and making money.

[A]

Wow. Yeah.

[B]

I mean that's the best case study I can possibly think of.

[A]

That is crazy. How old is she?

[B]

A woman never tells her age roughly.

[A]

She in her 60s?

[B]

Early 60s.

[A]

Yeah. So she's in her 60s, is now publishing music and songs using AI tools.

[B]

Yeah.

[A]

That's powerful.

[B]

Yeah.

[A]

Well, think media podcast. So many nuggets. I would love, if you're on the YouTube version, would love to know your takeaways or your epiphanies from this episode in the comments if you're anywhere else, like rate, share, review wherever you watch or listen to the podcast. My name is Sean Cannell, your guide to building a profitable YouTube channel and I can't wait to connect with you in a future episode.