← The Tom and Bob Show
The Tom and Bob Show
Fiona Moss - Head of CX Global Analytics Team, Ipsos
00:29:43
Fiona joins Tom & Bob on the show to discuss the ingredients of a good CX key performance indicator (KPI), the arguments for and against NPS as a CX KPI, how to validate the right KPI or KPIs, and how to improve a KPI once you've chosen one. #cx