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Peter, Kendel, and Matthew tackle the operational side of AI in 2026. They break down what agentic AI actually means (and why 40% of projects will fail), explain why you can't rely on one AI tool anymore, and reveal what's replacing SEO as the most critical marketing activity this year.

Practical takeaways: three things tourism operators can do right now to improve their generative engine optimization, how to audit whether AI tools even surface your business, and why we're past the early adopter phase.

Read the full blog here.

#AIinTourism #AgenticAI #GEO #DestinationMarketing #TourismTech #AIAdoption

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