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In part 3 of our 2026 predictions series, we tackle the two biggest disruptors facing tourism: agentic commerce and AI politics.

McKinsey predicts AI will drive 46% of transactions by 2030. Peter thinks that number's low. We discuss why OTAs are positioning aggressively while DMOs risk becoming just data indexes for AI agents, how the customer relationship is shifting from B2C to B2A2C, and what operators must do NOW to avoid OTA 2.0.

Then we explore AI politics: how regulations like the EU AI Act will shape what tourism businesses can actually do, why early engagement with policymakers matters, and how the industry can avoid getting caught unprepared.

Read the full blog here.

#AIinTourism #AgenticCommerce #DMO #DestinationMarketing #TravelTech #AIRegulation #TourismAI

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