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Most tourism businesses are spending 90% of their energy on 15% of the AI adoption problem. In this episode, Peter, Kendel and Matthew break down Peter's latest blog "From Chat to Delegation" and what the updated AI adoption hierarchy means for tourism operators.

The team also covers Anthropic's new Claude Opus 4.6 model, the release of Cowork for Windows, TripAdvisor's ChatGPT-powered trip planning app, and a rapid fire round on EU AI transparency rules, airline disruption chatbots, Google Maps VibeCheck, and Airbnb's AI listing descriptions.

Read the full blog here.

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#AIinTourism #AIAdoption #ContextEngineering #TourismMarketing #DestinationMarketing #TourismTech #ClaudeAI

#38 - From Chat to Delegation: AI Adoption's Next Phase