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Data governance is a people, process, and legal problem. In this episode, Peter Pilarski sits down with data analytics expert and Tourism Ops AI co-builder Jeremy Adamson to unpack what AI data governance actually looks like for tourism organizations of all sizes.

They cover why good intentions aren't enough without documentation, the very real financial penalties hiding behind everyday AI habits, what GDPR compliance means for Canadian operators marketing to Europe, and why the regulatory picture in Canada is murkier than ever.

Whether you run a DMO, a small operator, or anything in between. This one is worth your time.

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