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Peter, Kendel, and Matthew unpack the Two Journeys Framework, the idea that every tourism business is now on parallel paths of AI maturity and digital authority, and why getting them in the right order changes everything.

In this episode: Peter's Trendsetter to Watch award, the new Digital Authority Framework launch, how CIPR Communications rolled out organizational change through daily morning huddles, the Invisible Innovators problem in tourism, Peter's vibe-coding adventure with Claude Code (and what it actually takes to build something useful), and why being a messy learner right now beats waiting for certainty.

If your team is investing in AI tools but your brand says different things in different places online, you're accelerating in the wrong direction. This conversation explains why and what to do first.

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