Wow, Season Two is kicking off strong with this incredible episode with Dave Gerhardt, the Founder & CEO of Exit Five. Dave joins Craig Rosenberg and Matt Amundson to share how he approaches AI for B2B marketers, why influencers present a huge opportunity for B2B, and the outsized impact that building a Founder Brand can have for companies. Also, Matt shares his innermost feelings about Dave and Craig examines his own facial hair.

Critical Takeaways

Social media should be treated as the primary marketing channel, not just a supplementary piece of your strategy.
AI is best used as an “idea starter” to get your writing going, rather than relying on AI to do the actual writing itself.
Working with micro-influencers who have a strong, niche following can be highly effective in B2B. To see good results, it's important to create offers and content that align with what their audience wants to see.
Narrowing down your Ideal Customer Profile (ICP) is crucial. Starting with a more specific market allows for easier traction and learning which you can later apply more broadly.

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Chapters

00:00 Matt provides a safe space for Dave

02:06 Discussing Founder Brand and Marketing Strategies

04:45 The Power of Personal Branding and Social Media

09:42 AI in Marketing: Opportunities and Misconceptions

20:00 Influencers and LinkedIn Strategies for B2B

26:19 Understanding the Full Funnel in Marketing

27:26 The Power of LinkedIn and Social Media

31:18 Narrowing Down Your Ideal Customer Profile (ICP)

37:03 The Drift Success Story

40:00 Building a Strong Brand and Content Strategy

46:56 An In-depth Review of Craig’s Facial Hair

Epic Quotes

“Social media is the way marketing happens in our lives today.” - Dave Gerhardt
“I use [AI] a lot as my writing partner, you can't really have writer's block anymore because you kind of always have something to get going” - Dave Gerhardt
“I love you.” - Matt Amundson

Connect with Dave

LinkedIn: https://www.linkedin.com/in/davegerhardt/
Website: https://www.exitfive.com/
Podcast: https://media.exitfive.com/podcast

Shoutouts

Adam Robinson: https://www.linkedin.com/in/retentionadam/
Bland AI: https://www.bland.ai/
HeyGen: https://www.heygen.com/
Danielle Messler: https://www.linkedin.com/in/daniellemessler/
Natalie Taylor: https://www.linkedin.com/in/nataliecstaylor/
Capsule: https://capsule.video/
Planful: https://planful.com/
Mac Reddin: https://www.linkedin.com/in/mac-reddin/
David Politis: https://www.linkedin.com/in/davidpolitis/

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