
Rich Socher is the Founder and CEO of . Richard previously served as the Chief Scientist and EVP at Salesforce. Before that, Richard was the CEO/CTO of the AI startup MetaMind, which Salesforce acquired in 2016. He is widely recognised as having...
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Harry Stebbings
You are listening to 20 VC with me, Harry Stebbings. Now, what on earth is going on in the foundational model layer? It seems like there are new releases, new updates, new winners and losers every week. I wanted to sit down with one of the best in the space to understand what really is going on and how we should think about it. So joining me in the hot seat today we have Rich Sochi, founder and CEO of You.com before founding You, Rich served as chief scientist and EVP at Salesforce. Before that he was the CEO CTO of the AI startup Metamind, which Salesforce acquired. He's widely recognized as having brought neural networks into the field of natural language processing, inventing the most widely used word vectors, contextual vectors and prompt engineering. No one better for this topic today and it was a fantastic discussion to analyze where we are with foundational models. But before we dive into the show today, Secure Frame empowers businesses to build trust with customers by simplifying information security and compliance through AI and automation. Thousands of fast growing businesses including Nasdaq, AngelList, Doodle and Coding Trust SecureFrame to expedite their compliance journey for global security and privacy standards such as SOC2 and ISO 27001, CMMC, NIST standards and more. Backed by top tier investors in corporations like Google and Kleiner Perkins, the company is among Forbes list Of the top 100 startup employers for 2024 G2's best software awards for Higher satisfaction products and a recipient of the 2024 Cybersecurity Excellence Awards, something I definitely never got in school myself. Learn more today at. And speaking of trust and intelligence, let me tell you about Harmonic. Did you know that half of the 27 companies started last year by OpenAI alumni are still in stealth? I discovered this on Harmonic, the complete startup database used by Excel, Insight, Menlo and hundreds of other leading VCs, as well as go to market teams from the likes of Notion, Brex and Google to find the best startups and founders. Even in stealth. Few things annoy me more than missing a round where we know the founder and should have led the round. But now this is a problem of the past. Harmonic maps everyone your team has ever met, emailed or connected with to the source of truth for startups. So when that company that was just a little too early suddenly gains traction, you won't be too late. Or when you find the perfect company for your thesis or product, you'll know that Sarah just happens to know their cto. How does Sarah know everyone who knows she's a genius. Learn how VCs and GTM teams find the best startups six months ahead of the competition on Harmonic AI. And while Harmonic helps you stay ahead of the curve in start investing, what if your phone could help you do the same with your wallet? We spend nearly half of our waking lives glued to our phones, upwards of 50 hours every week. Recently, one company transforming this reality stood out so much, I personally became a shareholder. Mode Mobile. Mode Mobile created the EarnPhone, a smartphone that pays you for daily activities instead of big tech. Profiting billions from our attention, Mode returns over 325 million directly to users through earnings and savings. Mode's revenue surged an incredible 32,000% in three years, recognized by Deloitte as 2023's fastest growing software company in North America. And here's why I'm excited. Mode's equity offerings have raised over $30 million from 20,000 retail investors, one of 2025's standout public raises. You can now join me as a shareholder with as little as $1,000 at invest.modemobile.com 20VC for a limited time unlock, up to 100% bonus shares and a free Earn phone. Email us for Investor Brief at 20vcodemobile.com or ch.modemobile.com forward/20VC.
Rich Sochi
You have now arrived at your destination.
Richard
Richard. Dude, I am so excited for this. We did one before remote. It is so much better in person. And so when you said you're in London, I was like, we have to make this happen. So thank you for joining me.
Rich Sochi
Thanks for having me. It's a beautiful day.
Richard
It is a beautiful day. It's never like this. I want to start with a little bit on you. For those that are listening for the first time, high level on why you're a rock star and what you is.
Rich Sochi
High level did my PhD at Stanford. Am credited for having brought neural networks into the field of natural language processing. It was a very controversial idea at the time. It's very obvious in retrospect. It's a story of my life. So brought word vectors, improved those massively and built one of the two most popular word vectors. Then we pushed contextual vectors so you can pre train not just a single word vector, but a whole sentence embedding. And that then became Elmo, which became Bert, which is one of the most cited papers still in the world. And then we prompt Engineering, which was majorly rejected publicly on open review, an idea that made no sense to the reviewers. And now in retrospect, it's so obvious no one could have Even invented it. It's just like, of course you can ask questions to one model and no matter the question, you'll get an answer. So done a lot of research. After PhD, did a startup called Metamind, was acquired by Salesforce, where I became Chief Scientist. After four and a half happy years at Salesforce, I started U.com U.com basically came from this idea that we have a single model now, a single neural net that can answer all the different kinds of questions. So clearly people on the Internet should get better answers than lists of blue links that we get from Google. And so we started with that premise, but eventually realized a lot of people ask fairly simple questions to Google, like what's the weather tomorrow? What's the score of the soccer game? Who's the president of the us? What's the price of the stock? And like on a lot of those questions, you don't really have the opportunity to be 10x better than a Google. You get that answer within one second and that's it. And so we realized eventually the killer app for large language models and complex answers is an enterprise. And so we're now helping companies with answers, agents and a path towards AGI at Eurocon.
Richard
I would love to start with top level because it is very noisy and it is very confusing to understand what's going on. When you evaluate where we are in the LLM landscape today, how do you evaluate the current status of where we are?
Rich Sochi
Boy, I think AI is kind of this tide that's rising, but on top of that tide, you have a lot of little hype bubbles that come up and down. And in some ways you can think about when Sam, for instance, says the next generation of models will be as good as a PhD student. The corollary there is that most jobs don't even require a PhD. If you do service for doordash or something, you don't need a PhD to answer service questions. So LLMs are already good enough. They just need to be brought into companies to be actually made useful. And so I think that's sort of one state. And then the future state is, of course we will get even better at reasoning. And at some point there are very, very narrow niches where these models can be as good or better than an expert human. So there's still a lot of room to grow. And so in fact, it's such a confusing state that part of this book I'm writing includes a chapter on what I call the upper bounds of intelligence, where essentially group intelligence into 10 different dimensions, or groups of dimensions. And then we can kind of say in this dimension there is a fairly low upper bound and we're fairly close to it. For example, object detection and computer vision. It's actually kind of solved. We can classify most objects on the planet now and the upper bound that that type of intelligence can ever get to is all objects on the planet. And so I think we're already 80, 90% there. But in the other bounds like knowledge, well, if you include the molecular composition of every planet in the universe as part of knowledge, we are astronomically, quite literally and figuratively speaking, away from ever having AI reach that upper bound. That is basically in the world of physics. And so the state of LMS is very perplexing right now.
Richard
We were talking about the speed with which the landscape moves. We are seeing this seemingly intense commoditization of LLMs. Do you agree with the commoditization of LLMs?
Rich Sochi
100% yeah.
Richard
If they are being commoditized, is there value in them?
Rich Sochi
It's very interesting, but on value you have to also differentiate between value creation and value capture. I think LLM companies, especially just the pure thin infrastructure layer of LLMs are going to look, I think more and more like telcos in the sense that it's high capex huge expenditure to build it. Especially if you want to build it from scratch, it creates a lot of value in the world. You can't build an Uber app if people don't have Internet everywhere. But you don't necessarily capture that value. Just like Vodafone and T Mobile and whoever don't get a cut of Uber working now. Right. And so I think that's kind of the mental model I built for LLMs.
Richard
Can I interject there and say though the core of a telco business model is actually sustainability and retention. It's why they often tie you into very long term contracts. If you look at the LTVs of a Vodafone or a T mobile customer, these are incredibly long term. 10 year plus.
Rich Sochi
You're right, that's where it breaks. It's even worse because the one thing player it breaks is software. So you don't have, you have even less of a moat and with open source it's even more.
Richard
Now I said this to Kevin Scott at Microsoft and he said what's the moat with search? Go from Google to Bing just the same, but you don't, you stay with Google. Well he didn't obviously say that because he's obviously with Bing. But my question to you then is like how do you see the Distribution of value across the LLM space with the recognition of that.
Rich Sochi
That's why I said if you're in that thin infrastructure layer, and that was an important qualification because OpenAI is a consumer app company. They make their revenue, the vast majority of their revenue from a consumer app called ChatGPT. If you're now just in that API infrastructure layer, it's very different. You have a lot more pressure, Anthropic has a lot more pressure to keep building the best models because Claude is so much smaller in terms of market share for the consumer app. And so that's why that analogy doesn't work. And you're right, like consumers, once you're really famous and you cross that threshold of just like being well known, being the default for a lot of people. All the other LLM apps companies are almost rounding errors to ChatGPT.
Richard
Why do anthropic still keep the consumer product of Claude? They are clearly very, very good at engineering. They're clearly used by the best engineering companies in the infrastructure layer. Why bother keeping the consumer facing products?
Rich Sochi
I think in AI, if you say I have the best model, but people can play around with it very quickly, people call BS on you.
Richard
But there's not a data network effect. There's not a data acquisition play really there on user inputs that make models better.
Rich Sochi
It could be, it could be that they use random conversations and maybe train and guide it.
Richard
Do you think we're seeing the specialization of these different providers? Like you said there you have Anthropic obviously very much focusing on engineering, so to speak. The consumer product of ChatGPT, you said about you really focusing on enterprise and enterprise workflows. Are we seeing this realization of shit? There's no inherent value in horizontal products. We need to be specialized.
Rich Sochi
Maybe just because ChatGPT owns the consumer market that hard, you have to find a different part of the niche. And we're seeing that play out in a variety of different ways. Like we're also focusing more on enterprise. My hunch is other people will follow us into that because that is just like normal consumers. Again, either they have a majority, very simple questions, or they don't want to pay. Ads in chat are really hard. We actually evaluated that. They work about 10 to 100x worse than search ads and you have twice the cost about.
Richard
Talk to me about that. Sorry. So ads in LLMs do not work.
Rich Sochi
They work 10 to 100x worse than chat. Search ads in search. Right. Google at some point found that no matter how bad they make the product, people don't know where else to Google, right? So they default Also scary and sad statistic is like 80% of all iPhone users never change a single setting of any kind. Whatever is the default gets used. And that's why Google pays Apple $20 billion a year to be that default. And so it's very hard to move away from that kind of powerful of a lock in. And then if you realize that, you can say, well, if we need to make more revenue this quarter compared to last quarter, let's just do six ads instead of five ads. And when the organic link results get worse and worse because they're SEO, then everyone knows they're kind of getting terrible. Turns out you make even more money because the product gets worse, but the ads become more and more relevant. And so after doing that for 10 years as an untouchable monopoly experience suffered. Right. And so there is like some potential here, but the default is still very, very strong.
Richard
What happens from this point on? We had like Guillermo Rauch from Vercel tweet the other day that actually they've seen conversions to their site transfer 1.6% to now 4.5%. It used to be. That's like direct from ChatGPT. My question to you is like, do we just see this slow migration away from Google? Do we see Gemini integrated into Google search? Well, how do we see that conversion happen?
Rich Sochi
There's sort of big waves in consumer applications of bundling and unbundling. For a while, I was hoping we would be in a bundling kind of wave still, but I think it's fairly clear that we're still in a very large wave of unbundling. Consumers are okay going to Yelp for a restaurant review and then going to, if they really care about the weather because they are into flying sports or something, going to a specific weather app like Windy, then they go to specific app like Uber Eats to like get food delivery or Doordash or whatever to get their food search. If they want to make a very small purchase that's like 20 bucks and they don't care about it, they search directly on Amazon. Young people now look directly on TikTok because they want the food to look good in their Instagram or TikTok or whatever videos. And so I think there's a huge unbundling wave. And so lms, as part of that unbundling wave of Google, LMS will capture whenever you have a more complex question and then you just look at how many people have complex questions in their lives, and the more you are a knowledge worker the more complex questions you have in your life and very often you have them at work. And that's where efficiency matters too. And those are some of the many reasons why you.com moved into enterprise.
Richard
Does one need to be the best and innovative today when you can just distill very effectively?
Rich Sochi
I think that answer depends on the dimension that you want to be best at. I do think it's good to. It's obviously always helpful to be the best. We pride ourselves to be the most accurate and that is a never ending game. So whenever you say you're the best, you're the best in that moment and you have to keep working on it. And it does help, does help with marketing and branding and sales for the most part. I feel like we have still not maxed out our abilities on the marketing side and branding side of things. But at least sales works well enough now that we're really increasing revenue and that's ultimately what matters.
Richard
Do you think we overestimate adoption in the short term for large enterprises and underestimated in the long term?
Rich Sochi
We have seen actually some of our largest enterprise customers now had failed OpenAI projects or had.
Richard
Why did they fail OpenAI projects?
Rich Sochi
I'll tell you. Yeah. Or built their own with some APIs. Those are some of the largest customers we've had and they fail usually for two reasons. One is adoption. They had to pay a thousand seat licenses for OpenAI and then six months later they realize only 6% are actually using them every week. So they've been sitting and paying for 90% licenses.
Harry Stebbings
Why is that?
Rich Sochi
With AI every person will become a manager, but most people are not used to managing other people or processes. They're used to being individual contributors, doing a specific type of work and doing it well. Now when you become a manager, you have to learn to distill all your knowledge in a very succinct and unambiguous way to another entity. In this case an agent. And so we're helping people essentially train up their own agents. So whatever process they have in their company takes them enough hours. They repeat it every couple of weeks or every couple of days. We teach them on how to actually tell that to an AI and then they just have their own agent and it'll just automate that for them.
Richard
Do you think we will operate in a world of horizontal agents that do many different tasks and it's kind of like your personal assistant? Or do you think we operate in a world of many verticalized agents which are specialized for very specific tasks?
Rich Sochi
Yeah, I think A lot of companies right now would love to immediately own the end user and then do all of that below. But my hunch is we've gone through this@u.com too when we're still doing more consumer and we're looking into like basically we wanted to make it easier for users to get things done right. This is the same idea that now we see with agents. And when you look into it, like I remember this, this demo where a startup founder was like, had his little device and he's like, I want to have a trip to London with my four kids and you know, on this weekend and then 1, 2, 3 and it's done. And I was like, that was definitely bs like there's no way that was true. Because when you've ever booked a trip, there's so many little nuances and you realize like, as much as I love natural language, natural language is not the single best interface for a lot of different types of answers. Sometimes you want to see a map. Like sometimes you want to see a table, sometimes you want to see a map with a bunch of specific overlays. And sometimes it's okay to just do it over voice. But even flight booking becomes complicated and changes over time. Time, let's take something as simple as booking a flight when you're a student and then six months later after you've had a job. Well, once you have a job and you have more money but less time, you'd rather pay extra for direct flight versus a one stop flight. The AI needs to know all these subtle details about you to get really good. And we're sort of in this valley of disillusionment on a lot of these, what I call action agents that go on the web and actually do something for you and take actions that you can't undo and say you buy a ticket that's not refundable or something. There's this valley of disillusionment that we're in right now because the agents just don't know enough yet about the user.
Richard
Do we have the data to allow these agents to operate effectively? A lot of internal processes and actions within companies aren't actually codified in data.
Rich Sochi
Do we actually have that in some consumer use cases? You would assume if Google really wanted to have it, Apple really wanted to have it, in theory they could.
Richard
You've been quite vocal about Google before. Are you impressed by their latest enhancements with Gemini and where they've really positioned themselves?
Rich Sochi
I think it's never been a question of technical strength for Google. It's Just a question of classic innovator's dilemma. You make money by showing ads in lists or blue links. So it's hard to give people just a straightforward useful answer. And they have to play around with that now because there's too much pressure. But in a perfect world for them, not perfect for the end user, they wouldn't want to change that experience. It just prints $500 million a day. Google made this so much money they didn't know what to do with it. They don't want to pay dividends because then you kind of admit defeat that you can't grow anymore and you don't know you ran out of ideas so you have to keep doing something. And they built Internet balloons and self driving cars and like you know, just infrastructure, fiber infrastructure. They have so much money they don't know what they're doing.
Richard
It's also very difficult to acquire because you have the regulatory provisions which mean it's super, super hard to get anything through. That's non core which is why you get something like Wiz I think which is like enterprise is not core enough for it to be blockable by any regulators. So I totally agree with you there. But I do think Google are actually best positioned when you think about one of the most important things being touch points to end consumers. I don't think anyone other than them and Microsoft are actually better positioned.
Rich Sochi
I mean in theory Apple would be so well positioned but in practice they've been not doing much.
Richard
What is the thing that's holding back the progression today of LLMs and specifically how we use them?
Rich Sochi
I think one is that personalization and that's why it's so easy for people to switch around LLMs too. Deepseek overtook almost every other thing other than ChatGPT within weeks with almost no proper marketing. Other companies in our space spend millions of dollars every week on marketing and Deepseak comes in and what do you.
Richard
Think they did to do that?
Rich Sochi
I mean obviously one the that it was the first open source model that wasn't just almost up to par but like in some cases was actually above the closed source models was just a shock. You could almost hear billions of dollars of VC investment evaporate sort of into the ether. When that happened everyone said that should have been impossible. And there's a narrative of you've got to have billions and billions of dollars to be able to even compete, so don't even try. That was the big shock. The timing was great too. Like it was actually for several weeks it was the absolute best model, which is harder and harder. This weekend we have a new llama 4 model. Why was it launched on a weekend? Maybe they know something we don't. Maybe in a week or two there's an even better model that's going to come out. There's some luck involved too. And then just the fact that it came out of China gave it even more press controversial that that could have happened in China. And of course, why are you surprised? China has been incredibly good at taking technology and making it scalable and cheaper.
Richard
One of the big elements you mentioned there was the cost effectiveness with which they said they TR train the models. Do you buy how efficient they were in when they stated how much money it cost?
Rich Sochi
Of course not. I think they had and that was part of their marketing narrative and part of the other marketing narrative for closed source companies was it's super expensive. And they all have sort of underlying reasons of why they pushed the number to be super high or why they pushed the number to be super low. It's also clear that it probably cost them 100, $200 million, but it's still incredibly cheaper than billions of dollars that we're told it would take to train these kinds of models. So the fact that I think they floated like five, six million dollars, that was maybe the very last training run at best, if you just count electricity costs or something. But electricity costs can be higher and they fluctuate. Buying the GPUs is not included in that. Generally in model development, you train one. Finally, really good, final good model. On the path to that, you had to run many what we call ablations or hyperparameter runs where you, you tune a little bit like should this joint be moving this much or that much? These large models have thousands of these hyperparameters and you need to tune them. And so on the path towards the best model, you usually train hundreds, if not thousands of smaller models with increasing sizes. So all of these will have cost several millions of dollars too, or maybe hundreds of thousands and they're smaller. And so long story short, you put all that together, it was probably closer to 100, 200.
Richard
Is distillation wrong?
Rich Sochi
No, it's a useful thing to make models smaller.
Richard
Do you think models of venture investments, when you look at the dilution that happens to venture investors over the successive rounds, it costs so much money to do. And then you also have stock based comp, which makes it just even more dilutive. I don't think any venture investor is going to make money from LLMs.
Rich Sochi
Yeah, again, if you're just in that narrow niche of infrastructure. Rather than you own the end user in some capacity, you own some vertical. I have personally stayed away from investing in any pure LLM infrastructure companies. Yeah.
Richard
If you're an investor, say full time, where would you be spending the most time?
Rich Sochi
Early stage, strong technical teams that also have some market insights into a specific vertical, into a specific app. And one of the big verticals that I love so much and think from first principles is the right time to buy. Right now is in biology too. And so biotech is essentially a perfect storm right now. The markets are really down. Public bio valuations are much lower for early stage startups, even if they already make good revenue. And the technology is just the perfect tool to really push biology to the next level.
Richard
So you said there about kind of reasonable pricing with bio. Do you think we're in a bubble in terms of AI early stage?
Rich Sochi
Again, this is sort of where I think the analogy is. The tide is rising, but it's also hot. So from time to time there are bubbles on top of it. I don't think we're in an AI bubble, period. I think intelligence, the fact that the marginal cost of intelligence goes down is the same as like the marginal cost of electricity or coal or something going down, but we will just use it more and more. Like a couple of years ago I tweeted and read about this thing called Jevons Paradox a couple of like weeks or months ago. Some other people found it also and talk about it a lot, but it is, for those who haven't yet seen it, it's a very useful analogy here. So in the first industrial revolution, like 1860s or so, Jevons was an economist and he looked into the price of coal and a lot of the smartest engineers and minds at the time made more and more efficient coal, like steam engines. And so he eventually thought, and a lot of people thought, well, if steam engines get more and more efficient, then we'll need less and less coal, so the price of coal will go down. Well, what actually happened is you just use steam engines in more and more places. Eventually they could create electricity, they can move steam boats and so on, and you just used it more and more and so the price of coal actually went up instead. And so I think the analogy here is that yes, AI, the marginal cost of intelligence keeps going down, but that just means we're going to use it more and more places.
Richard
Where do you think we don't use it today or don't even think to use it today? Where we will be using it.
Rich Sochi
Two areas where I think almost every person also agrees on the planet that it's not about the jobs, but about the outcomes. And that's research and medicine. Most people don't say I want more PhD students in the world. They just want the cool things that PhD students develop. And most people don't say I want more jobs in healthcare. They just want cheaper, faster, better healthcare. And so I think those are two beautiful areas that still they haven't had their chatgpt moment. And I'll maybe mention one more, which is AI and economics. I'm writing this book right now. We've had this paper in 2018, I think, called the AI economist. And the field of economics hasn't had their chatgpt moment yet because it's such an old slow moving field. They don't have archive papers, they don't have conferences where you publish every couple months. And so we actually built this two level reinforcement learning model where you had an AI economist and you had a bunch of intelligent agents that were just maximizing their own utilities and they're adapting to different taxation schemes and tariffs and subsidies and so on. And you basically could now ask this model, this system, what's the most efficient taxation and subsidization scheme for maximizing this objective that I'm giving you? And people can disagree on what the objectives are. One reasonable one was productivity multiplied with equality quality. And then that system could simulate billions and billions of years of taxation and subsidization schemes until you basically would find the optimal brackets and whatnot. And just imagine how many millions of lives were lost to humanity trying to figure those things out. And instead we could ask an AI to give us some advice on what would be the actual best setup. If you have certain set of goals, you wouldn't have to try out a massive tariff change in the world. You could just ask an AI model first to simulate it for you. That is an underrated area of AI.
Richard
That's fascinating. I've never heard about that before.
Rich Sochi
That paper we did that work at Salesforce and the mark, the science marketing, you realize even science, you think, oh, it's just like someone has a eureka moment and then because of that they become super famous. And everyone loves that idea where science is also a human system and you have to do brand and marketing, something that DeepMind in London here does incredibly well. Their science marketing is probably the best in the world. And so that paper never quite had its moment in the sun yet.
Richard
One thing I worry about is the excitement around robotics I find that robotics have not had their CHATGPT moment on the foundation model side. How do you think about robotics as having their CHATGPT moment or lack of yet, and maybe excitement or lack of excitement that you have towards it moving forward?
Rich Sochi
That is a great question. I think the tricky bit in robotics is that part of why ChatGPT had this amazing moment is that it's so general, right? You can just ask it anything. So the equivalent to the Generality of a ChatGPT is a humanoid. But the humanoids don't work really well yet. The problem is when robotics like the cost, right? You only want to build specific types of robots. Robots when there's a highly scalable process. And now once there's a highly scalable process, the humanoid form factor is not the most optimal factor. If you have a highly scalable process in the fields in agriculture, you don't want a bunch of humanoid robots hunching over and weeding. No, you just get a friggin massive tractor with a bunch of lasers and thousands of little arms and spray cannons and then you just either zap the weeds away, you don't have them hand plucked by a humanoid robot. And so. So for almost every process that is highly repeatable, there's a better, more quickly evolved new hardware form than five fingers on two arms.
Richard
And so humanoid only works in cases of ambiguity.
Rich Sochi
An ambiguity and where you have a massive scale of many different tasks in environments that were custom built for people, where maybe the speed and efficiency doesn't matter as much and so on. Just take even for your consumer, right? You have a dishwasher you don't like. Imagine you could have a humanoid doing the dishes, but it would be so much less efficient than a dishwasher would be. And so maybe humanoids, I love them. And fortunately excitement in the future isn't a zero sum game. I can love custom made robots. I can still be excited about humanoids as well.
Richard
What's the bull case to be excited about humanoids then? Because I just listened to you there and I'm like, it's all completely rational, rather white and fair. Paint the bull case.
Rich Sochi
I think the bull case is at home like when it actually the speed doesn't matter. But there's just a whole host of many different tasks. So you can have a Roomba and the Roomba will do one thing better than a humanoid. You can have a dishwasher and will do that thing better than humanoid. But if you now also have like 50 other things, sort my socks and do this and open the door and get a package from outside, put it inside and like 50 or 100 other little tasks, none of which you actually have to at scale massively every day, all the time. So the custom robot form factor doesn't make sense then I think humanoids can be helpful. And if they're quiet enough and the task execution is quiet enough, you can have them work slowly all night. Right. You have a party and you wake up and the whole place is clean again. Now the problem is that that is like these cluttered environments that are all different. There's no standardization. That's really, really hard for AI.
Richard
Also the dexterity that's required within hands to know about picking up a glass and how much tension to put on it versus not breaking it to plump a pillow, as stupid as it sounds.
Rich Sochi
Yeah.
Richard
I was speaking to one founder the other day and said we're so far away from that.
Rich Sochi
It's similar to what we see and what we have seen with radiology, for instance, it's very easy to build one radiology classifier for one thing and make that better than a human. But then there's this very long tail of things. And so you need a lot of money and a lot of resources and a lot of data to see the long tail of all things in radiology before you could actually automate a radiology process fully from end to end and get it fully FDA certified and so on. And in household robotics you have the same very long tail.
Richard
It's so interesting. It's almost like the opposite of LLMs where the technology is ready and it's actually human adoption. That's the thing that's stopping it versus robotics, which is actually the adoption I think would be there to have a cleaner in every household. But actually it's the technology that's blocking.
Rich Sochi
It's still a lot of hard work and very interesting research and more and more development. I think Facebook Meta had open sourced some new finger tips also that had some pressure sensors and stuff and you'd have to incorporate that. I think it's doable now. It's just like it's a lot, a lot of work.
Richard
I've had guests on the show before talk about different medical discoveries. My mother's got Ms. You mentioned about biology. Do you think that we will find the solution to some of the biggest medical problems in the next 10 years through some of the discussion that we've had already?
Rich Sochi
Yes, that is one of like several, like several chapters in my book are about that. I think it's one of the most Exciting part of AI, that AI will change in many ways. Science, I think, has been stuck in understanding the micro really, really well, but has not yet found a tool to understand complex systems really well. Like we know every neuron and how every single neuron in your brain works just from first principles. You can take one out and it has all the synapses and you can compare and then you see, okay, there's inputs, outputs, and this is how it fires. But then when you put a bunch of them together and suddenly you have intelligence like no one understands sort of these thresholds, these complex systems emerging and having these emergent properties. And you know, why is that? When the brain is slightly bigger and has enough neurons and the right setup now all of a sudden and you have true human intelligence versus much less strong animal intelligence, but they can have better visual intelligence, but not language intelligence and all these different things, these emerging properties. Same with the microbiome in our gut. We understand how one bacterium, what one bacterium does, but then you put them all together, no one can really tell you why certain foods will have a skin, create a skin issue or change your mood and things like that and how that all connects your microbiome. People literally do poop transplants because we don't understand. And sometimes they work and work magically well and cure actual diseases for people because now they have better gut microbiome. And so I think there's so much complexity and AI is the perfect tool to tackle that kind of complexity because we can now have similar things, we understand how one neuron works, but when you have enough of them, you scale it up enough, all of a sudden you can have a conversation and people think it's a human being on the other side, right? And so AI is a perfect tool. Medicine is the perfect application for that.
Richard
Where are you most concerned about AI?
Rich Sochi
Job changes are brutal in the moment. There will add a lot of pressure on social systems. I think long term I'm an optimist, but short term, you've got to have good social systems and help people with a path in this new AGI future as their jobs change and fall away. The modern day Luddites of like our illustrators, right? Because it used to be that you can charge $500 for an illustration. And if you cared about just seeing illustrations as art, and you want to see as much art as possible in the world, you're excited about having AI now create Ghibli and all other kinds of beautiful illustrations. But if that was your life's income and you spent years Honing that skill and now that skill is just not worth it anymore. And it costs $0.05 or less to make an illustration. You hate the technology, right? And this is understandable. Now of course, just like the past day Luddites, we all appreciate having a T shirt and everyone even in Africa can have as many T shirts as they want. And it's very cheap. And we like most humanity likes the outcomes but most people don't like it when they get paid by the hour for those outcomes. And so that is a negative downside that I think it's onto governments to help their people not to block the technology and enforce not using it, but actually use it and use the proceeds and help people to learn new kinds of skills.
Richard
Everyone always says, well you know, we've always had this before. You've got the agricultural revolution, you've got bluntly PCs into entering workforces in the 90s that took actually multi decades. It took long, long time periods to actually move physical machinery into large farms. And in still a lot of cases there isn't in some parts of the world, same with PCs. It took a decade actually for PCs to fully be. This is a software update. So the speed of transition is completely different.
Rich Sochi
Yes and no. It is a software update. But you'd be surprised and we talked about this a little bit earlier, like the adoption is not as fast as you think. It takes people to change their process. It takes them some time. I don't think it'll happen as quickly as people think. There's still, I think 60% of all adults in the US have never talked to a chat model at all. And that's the U.S. just go to Europe. I'm sure that is even higher.
Richard
Do you think in the future we will choose which model we use? I find this archaic that we are choosing the model when we're putting in a prompt. It's like taking your car to the car smart mechanic and being like I want that spanner, not that spanner. It's like no, you'll just get given the best model for that specific prompt and request. No.
Rich Sochi
Yeah, yeah. So it's actually something that we have shipped internally and I think it'll come out in a week or two on u.com like to just automate that orchestration completely away. And only the power users who really want to can double click into the interface and then choose which model to use.
Richard
I find that absolutely bizarre. 100% staying on that they're like what is the right solution for government? Everyone says ubi this will lead to mass unemployment. In bluntly, the short term. And retraining is hard.
Rich Sochi
Retraining is hard. I used to be a big fan of UBI and I thought that seems like a fair thing to do. And I think you have to one acknowledge that everything falls in some normal distribution. I think that we have to teach kids a drive to want to create something, like to actually have desires to make improvements to the world world. In fact, I think one of the biggest civilizationary unlocks would be to all agree that entropy or darkness in the universe is the enemy and that we should spread consciousness into the universe. If we can all agree that's the goal, then we can always be motivated to do more of that, to spread intelligence and intelligent entities into the universe. That would be beautiful. But zooming back in, I think the problem is that while most people complain about their jobs, it does give them meaning. It does give them meaning to be a valuable part of society and to have earned something that they can then give to their family, to their kids and so on. And so I think UBI will take that meaning away. And we're already in a meaning crisis with the technology and society that we have set up for ourselves in many places. And I think that will just exacerbate it.
Richard
Do you think, speaking of like meaning, do you think we will have AI friends in a more significant way than we have human friends?
Rich Sochi
I think we will have more significant AI friends, but I hope it's not more significant than our friendships with people.
Richard
And you believe that we'll have the AI companion?
Rich Sochi
I've been an investor in Replica many, many years ago. To me you can find beautiful examples where people just say, look, I used to journal. Now I write into this thing and sometimes it asks me questions back and it makes me feel like someone cares. Think about your best friend if they kept coming into you every single day with all their little problems. Like that problem didn't cross my threshold of being relevant enough for you to tell me about it. But some people have that desire to just tell other people about their problems all the time. And very few people have the time and capacity and emotional capacity to hear that all the time, every day. So I think it's a perfectly fine use case for people to work through their problems. Just like they used to write a dialogue diary.
Richard
So if you were advising a 19 year old or a 21 year old coming out of university or school about where they should focus to prevent themselves bluntly being in a position where they have to retrain, where would that be?
Rich Sochi
It's similar, but different. Like because in high school, after you finish high school you can still study for, for a couple of years. So that's a, that's a big difference. Once you're already out of college, it's like, it's much harder. But knowing computer science is incredibly important. Like knowing how to program is incredibly important.
Richard
Why do you say that? With the commoditization, a lot of low.
Rich Sochi
Level programming for the same reason why we're speaking English. And like I could have stayed in Germany and never learned English. And then every time you say something I, you know, for a while I would type it in and then hear it and then like every, you know, two minutes we'd have like some useful bit of information going back and forth or eventually I'm going to have just like a full Babel fish in my ear and it will translate it hopefully fairly well and get the connotations and maybe capture my voice and maybe that technology is fully there in five years or so. So good, so cheap, so prevalent that everyone will just travel with it and everything. I think even then it'll be useful for some people to know some languages. But do we need to translate as much? No, actually in my master's I was studying Chinese back in Germany. I just fell in love at that time with statistical machine learning, pattern recognition and statistics and what we now call AI and realized that is a more useful way to spend my time than learning five more languages, which is beautiful for me but not useful for humanity. And so I do think that will fall away. But programming isn't just about programming itself and being an IT or being a programmer or a developer or so on. It's also about a different way of thinking, thinking and it's a different way of understanding the world that you're in. And so if you have an understanding of that, then it feels less like magic and you are more empowered to actually contribute to that world. So I think that's important. Even if you want to study law, medicine, chemistry or whatever, you should combine it with computer science because all of these fields are going to change over the next couple of decades.
Richard
How do engineering teams and their structures change over the next couple of decades?
Rich Sochi
I think the biggest problem and biggest worry I have is that the entry level jobs right now are more and more automatable. And so you hopefully have companies that have a long enough time horizon such that they're willing to train people even though an AI could do the job because they're either cheap enough or they just have a long term view on the world and then by the time they are senior enough, hopefully AI hasn't automated that senior job also. And then, then they can be in that senior role and then manage all the AI agents because they understand the processes. Turns out if you've never done something, it's much harder to manage someone to do it for you. Same with Vibe coding, right? It's super fun. It's awesome. I just posted this really funny video of this comedian about Vibe coding. But if you don't know how to program at all, you're also not going to be as good of a Vibe coder. There's just certain things like complexity theory, you just say, oh, do this sorting for me, or do this if you don't know how sorting algorithms work and how fast they could be, make it faster, make it faster. And sometimes there are certain complexity theoretic upper bounds of how fast a sorting algorithm can be and you just telling it that it'll go to jail if it doesn't do it faster is not going to make it any faster. And so it's useful to understand that you also have seen that even LLMs benefit in their general reasoning skills when they know and have seen programming as training data. And I think that's true for people to.
Richard
So will engineering teams be smaller?
Rich Sochi
I think so. I think a lot of teams will be more efficient, will be managers of AI. I think all the boring bits of all work. I think one of the ways to think about the future of work is one, we'll all become managers of AI. Number two, managing is hard and so we have to train people to it. What that means is in the future, every time you do a job like a dozen, two dozen times, you're going to be like, wait, why hasn't the AI now taken that over from me? Why do I still have to do this repeatable, boring thing? I personally hate repeatable boring things, so I'm all for it. But that is a mindset shift that schools don't teach yet and that will take a generation of kids to have to grow up in this mindset.
Richard
We see this kind of continuous battle between Windsurf and Cursor and a lot of people say that there's actually very little switching cost between moving between the two. How do you think about that and how that marketplace out?
Rich Sochi
Yeah, and code. I. I wish I could have invested in Cursor. The one of the founders was actually an intern@u.com and I would have loved to invest, but yeah, so. And then Codium. I fortunately was Able to invest in. Was he Berlin? Yeah. He was very, very smart. I really tried to like keep him@u.com and stuff. He went from intern to, I think CEO. Yeah. Like, and of course. And so, yeah, brilliant.
Richard
Why did you not. Why did you not follow his money? Well, like bluntly try and invest when he started.
Rich Sochi
I tried that. Some other investors were like, oh, oh well, they had an even closer relationship with him.
Richard
Bastards. Hated bastards.
Rich Sochi
Okay, I'm happy for him. So, yeah, there is very little switching cost. Same is true for LLMs in the consumer world. Right. They're not. None of them are that amazing yet. None of them do enough personalization yet. Now where there is a lot of switching cost is if you have company internal data or you have unique data assets, how concerned are they for you.
Richard
In terms of giving very, very private data to you where traditionally it might be held on prem? They're nervous about security, they're nervous about privacy. How much of an actual barrier is that?
Rich Sochi
It's a huge barrier. LLMs are garbage in, garbage out to a large degree. So if you have a search model or an index and you ask what's new with Trump? And that search index brings back pages from six years ago, the LLM will tell you wrong and outdated things about the. That query. So the search is kind of the often forgotten infrastructure layer for LLMs. And so companies are rightfully concerned about privacy and all of that. And that's why we have zero data retention. We have agreements that we don't train any model on company internal data. That's how you get into enterprise.
Richard
Do you think we are seeing the biggest corporate misbehavior from this generation taking ChatGPT and putting company data in it.
Rich Sochi
That they shouldn't, they should stop doing that if they have done it in the past? Yeah.
Richard
Do you not think they are?
Rich Sochi
I think a lot of people are doing it. But we also know now we have customers who are like, okay, we want to know exactly which models are accessible and have these security requirements and so on. And that's where you really can't be a great consumer company and a great enterprise company at the same time. It's very, very hard and we're focused on that enterprise and make sure that the security is there, the trust is there, the accuracy of the answer is there, the ability to say, I don't know is there. All of these things are important aspects.
Richard
To what extent is cash and the weight of cash a weapon in this.
Rich Sochi
Market in terms of startups, is cash.
Richard
A moat for LLMs and for companies in this market it can be.
Rich Sochi
But we have seen some companies now that had raised hundreds of millions of dollars and still died. We're going to see a correction when companies are trading 180x their ARR and and they don't have a real moat and the switching cost is close to zero to go to Deepseek or something else.
Richard
Have you seen the retention numbers on DeepSeek?
Rich Sochi
I have not.
Richard
They're pretty shit. I'm not surprised. No one's staying with Deepseek.
Rich Sochi
I'm not surprised.
Richard
And so it's like, actually is that very valuable? Does that not prove that the ultimate value in this market is consumer brand?
Rich Sochi
In some ways I think AI has gotten so exciting for so many people that the startup world is going back to the basics. Just like when there were a hundred photo sharing apps and only one Instagram and maybe a Flickr and so on, no pun intended, Flickr. I think we'll see something similar in AI. It just goes back to is your branding good, your marketing, your sales, your distribution and then of course a lot of the technology things. But those get commoditized more and more. Just like sharing photos was a fairly commodity capability, but a lot of little subtle details were better for Instagram. Now that's consumer in consumer, we usually end up in monopoly or duopoly situations. Enterprise is a very different world.
Richard
To what extent do you think we see ChatGPT and OpenAI move and kill a ton of different, more consumer facing apps? So we looked at a company recently and they were in the basically picture creation space for fashion. So you take a picture of a model in a T shirt and it'll do it in all the T shirts in the skew line. OpenAI just released that the other day. There's 10 of them that just died. Background remover, 10 just died. To what extent will we see OpenAI kill a generation of companies of this material?
Rich Sochi
I actually don't think they're all going to just die overnight. Think about speech recognition. It's very commodity. There's tons of open source speech recognition algorithms you can download and so on. There's still several companies that make millions and tens or even hundreds of millions of revenue doing speech recognition just perfectly that last little bit. Like you don't just throw like a full feature length movie and make it in this new style. Like with ChatGPT, like companies are going to want to have custom solutions for them and even like that fashion thing. I think there's a space where you take the picture and it's just integrated in your camera, in your workflow. You can change the skew, you can change the, the model's hair color and every little pixel is just perfect. So you can put it on a big billboard. I think there will still be like specialized companies that go and do deeper things than you could do if you knew how to use it all yourself. And you're really clever and you are an early adopter.
Richard
What do you think is the biggest misconception that people have today around AI and LLMs?
Rich Sochi
I think the biggest misconception is that we have sort of this bimodal, like black and white when things are off the. And then in some gray in between. Some people think it's going to take off over all the jobs and then because it's so brilliant, overnight everything will be gone and then the next night it'll kill us all. It's just like this extreme optimism that then can sometimes also switch into extreme pessimistic optimism of oh, the technology is so good and becomes fully self aware and conscious that it will then obviously want to kill us all. So there's the misconception on that side. Then there's the misconception to still like, and I see this in Germany still, there's still people like, ah, you know, two years ago was crypto this year's AI. Like maybe it'll just go away. And like that's also a huge misconception that still exists in the world. It's hard for you and I to imagine as we live sort of in a bubble, but I see it when I try.
Richard
Do you think with this advancement we have escaped Moore's Law in terms of our speed of progression. Is Moore's Law ever escapable?
Rich Sochi
Of course. And like, you know, I think parallelism has helped a ton. Like Nvidia shows us that yeah, we might not not double the number of transistors or whatever every 18 months, but we may have more parallel ones. And then there's still the black horse of Quantum, which may, you know, a lot of announcements, unclear if they're like how real they all are. But like that will also be a major shift when it finally does happen, but it might still take 5, 10, 15 years.
Richard
What would be the most significant changes that result from quantum development in a way that we would like to see?
Rich Sochi
I mean there's the obvious one that we don't want to see, which is like all the passwords need to be re encrypted and changed and all the data that has been leaked but is Encrypted might get decrypted and hence people know what's in some things of the past that they had hacked but couldn't really decipher yet or decrypt. I think on the positive side, what I'm really excited about is getting quantum computers to a scale where we can simulate a cell. We can right now really, really accurately only simulate a few hundred atoms at best, and how they really, truly interact with one another. And neural nets can approximate their lot of cool things where you can hack simulations, but from real first principles like really deeply model physics and chemistry that is complex and eventually biology. That will be such a massive unlock because in AI, anything you can simulate, AI can solve every problem in that domain. You can simulate Go or chess. You can simulate a computer game because it's in the computer and you can play around with it. Obviously AI is going to solve that at some point. None of those results were that surprising to me though. They, again, amazing marketing and grazing, actually doing it right. It's really hard, but it's not that surprising. But we can't simulate most of the interesting things in the world, such as a cell. But once you can simulate a cell and then multiple cells and organs and organisms, all of a sudden AI can try billions of different things on how to cure that cancer, how to cure ms, how to cure all the bacteria and viruses and all these different things. It will be such a massive unlock to be able to simulate those things with quantum computers and maybe also more and more with normal computers.
Richard
Dude, I would love to do a quick fart. I've peppered you with different questions, literally from every different spectrum.
Rich Sochi
I'm still thinking about the negative consequences and what kids need to do, but yeah, well, let's do quick.
Richard
What did you believe that you now no longer believe?
Rich Sochi
Like I said, I think a big one for me was this sort of skepticism about the future. I'll tell you a story, like one of the co founders of OpenAI and I started a bet and I think, think seven years ago or so where he said we'll have AGI in like nine or 10 years. And I was like, I mean, I'll work hard on research to make my prediction be wrong, but I really don't think we will. This was at like an AI conference and we're both like still more junior than we are now. And he had this like really strong belief and you know, they worked on robotic hands and they're like another step towards AGI and I'm like, I mean, it was a Cool robotics project. They worked on dota game playing and OpenAI and I'm like that's a cool RL project. And they're like another step towards AGI. And then they saw our prompt engineering paper which they cited and that NLP route was a more legit step towards AGI than the previous things. But long story short, we did this bet and in the bet he has to win. I think it ends in 2027. So three things have to be true. We have to have a personal robot that cleans the whole house house the way my cleaning team does and it needs to be purchasable for reasonable amounts of money. It needs to solve a millennium math problem and it needs to translate a book perfectly so that the actual author would be like that should be my official translation. All three have to be true for him to win the bet. And I will probably still win my thousand dollar bet but he became a billionaire in the process of proving me wrong. And so that kind of shows you, you have to, to just have the constructive optimism. And that was probably something that I believe I changed. It's just like even if you don't think it can be quite possible, you should try to make the most audacious goals and set the most audacious goals for yourself and then basically work on pragmatic milestones towards those goals.
Richard
OpenAI at 300, anthropic at 60 or grok at 50. Which would you most invest in?
Rich Sochi
Can I choose? None. I mean open source puts a lot of pressure on it.
Richard
How do you think about the distribution of value between closed source and open source? And do you not think it follows the latest of Linux?
Rich Sochi
If you're really sophisticated you can use the open source more and more and as the open source models have caught up, it's just very hard to say. This is super unique technology. It just becomes like for a while in technology having a really good database was really powerful and indeed there is an Oracle now. And so if you're really really crazy large scale then you might still use an. Org but for a lot of other folks they can just use simpler, other smaller databases and you have that wild.
Richard
Horse of do you think they will though? It's like you said, they're the final 10% for speech recognition which is like yeah, they can do but they don't.
Rich Sochi
Yeah, I think again it's very different for consumer like OpenAI actually has a massive number of consumers and that's super duper powerful. And so yeah all of them have advantages like Sonnet 3.7 is actually the best model for a lot of things, especially. Especially in coding and engineering and so on. Like you said, it's a little bit unclear to me. I personally would just. I also just love investing in early stage where you can have thousand Xs and so on. I just don't see thousand X's for those companies.
Richard
Do you care about money?
Rich Sochi
I don't.
Richard
Has that always been the case?
Rich Sochi
It has been always the case. Yeah. I was like, I was an academic for a long time. I want to be a professor. I want to do research. I miss the research also now, still, I now have to. I realize at some point you have to care about money because money is one of the best indicators of impact and allows you to do epic cool things. But I don't intrinsically care about it.
Richard
How do you think about defining or measuring success for yourself?
Rich Sochi
I think a lot of it boils down to how much positive impact you've had in the world. That matters enough so that people in the future will still remember it.
Richard
Is there an element of ego to that about being remembered as the creator of.
Rich Sochi
It's undeniable in some ways. It's beautiful if you do it. But the difference here, for me at least, is that I'm okay just being remembered by the people that know. Like, most people have no idea who invented penicillin, and most people can't name the people who invented the cure for their cancer because they're just like, some doctor gave it to me and I got this medication now. Right. But the people in the know know, and that would be good enough.
Richard
What trait are you slightly ashamed of but has contributed to your success?
Rich Sochi
I do get quite extreme too. If I get into. Into a zone and then like, everything is kind of a nuisance and. And then you just get, like, just really intense about.
Richard
You get lonely?
Rich Sochi
No. I'm also happily married, so that helps, not being lonely. But yeah, I don't. I don't need people all the time around me. In fact, I'm an introvert. I enjoy. I have like, sometimes events at my. My, my place of like hundreds of people. And like, I enjoy that a lot. I get sort of. There's an activation energy. And then you're like, all right, I'm now in this mode. But afterwards I'm like, I don't have to see anyone for like another month now.
Richard
Final one. When you look forward to the next 10 years, what are you most excited for that you think is realistic and we will see happen?
Rich Sochi
Improving longevity is like one of those AI plus bio corollaries or follows that is just really, really exciting. And I think longevity is massively underrated. And there are a lot of people who are snarky and say, oh yeah, whatever, I don't care, I want it. Like they all people say that until it's a few days before they're dead and they're in pain and they're like, fuck, I wish I like was a little bit healthier, you know, beforehand and was that really worth it to like drink all the time, not sleep enough and so on? So I am trying to be better about it personally.
Richard
What do you do that you'd most like to stop doing?
Rich Sochi
Most like the, like not sleep enough.
Richard
What's your sleep schedule? Schedule?
Rich Sochi
I'm traveling right now, so it's all screwed up and that's like, that's actually one of the worst parts of traveling now is like it just messes with your sleep. Actually I stopped drinking last year also for longevity reasons. And life is like 20% less fun, especially in like some evenings and so on. But you know, it is better. But I realized actually after not drinking anymore that the majority of times when I felt bad in the morning traveling wasn't actually from alcohol. It's just from like sleep deprivation and like shitty sleep schedules. So I feel just as bad.
Richard
I totally get you. Final one, final one. I promise. The magic you want is in the actions you are avoiding. What actions are you avoiding?
Rich Sochi
Whenever I see something that I should be doing, I try to write it down and then I try to work towards it. So I like to think I don't avoid many actions, but I guess when it comes to longevity, every night I wake up in the morning and I'm like, I should have gone to bed earlier last night and I would probably feel better right now. So maybe that's.
Richard
Is the EU fucking itself for AI regulation?
Rich Sochi
Unfortunately the EU has shot itself in the foot a lot of different kinds of regulation and in particular AI regulation. Destroying a fledgling ecosystem that could never get off the ground.
Richard
What should we be doing that we're not doing? What would you do if you were in charge?
Rich Sochi
A lot of things. I would make computer science mandatory subject in all schools. A very sought after minor for almost every major in college. I would help people and excite people more. It's also a marketing thing to some degree and just mindset shift for people to start their own companies because every person that cares about outcomes and outputs loves AI. It's only the people who think of how to make money in terms of Hours spent that might not like AI and so giving, trying to do some marketing for the populace to have that mindset shift of like I can make outputs, I can be an owner and, and creator and then possibly start a sovereign wealth fund so that you know, you can just participate in all the upside of amazing AI technology worldwide. Not just like sovereign wealth fund that only invests internally inside the country, but also externally. I'd make it easier for large enterprises to buy small startups also maybe get some tax benefits or something for it because there's a lot of not invented here mentality in large European companies and so you just don't have as much of that ecosystem. I would reduce the barriers to go public so that you have even more benefits for startups and have, you know, they're basically two exit routes, right? You either get acquired or you go public for VCs in the ecosystem and so you get more VC. If both routes work out better, I'll stop there but ask that question.
Richard
That was fantastic.
Rich Sochi
Yeah, I try to be helpful when people ask me that question.
Harry Stebbings
Dude, thank you so much for putting.
Richard
Up with me completely. Just peppering around. As I said, I have these quite honed schedules and then I'm like fuck it, let's just go for it. You've been fantastic, so thank you so much.
Rich Sochi
It's always a pleasure talking to you man.
Harry Stebbings
That was so much fun to have Rich in studio there. And if you want to see the full episode, you can find it on Spotify by searching for 20 VC. But before we leave you Today, Secure Frame empowers businesses to build trust with customers by simplifying information security and compliance through AI and automation. Thousand dozens of fast growing businesses including Nasdaq, AngelList, Doodle and Coda Trust SecureFrame to expedite their compliance journey for global security and privacy standards such as SOC2 and ISO 27001 CMMC, NIST standards and more. Backed by top tier investors and corporations like Google and Kleiner Perkins, the company is among Forbes list Of the top 100 startup employers for 2024 G2's best selling software awards for higher satisfaction products and a recipient of the 2024 Cybersecurity Excellence Awards. Something I definitely never got in school myself. Learn more today@secureframe.com and speaking of trust and intelligence, let me tell you about Harmonic. Did you know that half of the 27 companies started last year by OpenAI alumni are still in stealth? I discovered this on Harmonic, the complete startup database used by Excel, Insight, Menlo and hundreds of other leading VCs as well as go to market teams from the likes of Notion, Brex and Google to find the best startups and founders, even in stealth. Few things annoy me more than missing a round where we know the founder and should have led the round. But now this is a problem of the past. Harmonic Maps Everyone your team has ever met, emailed or connected with to the source of truth for startups. So when that company that was just a little too early suddenly gains traction, you won't be too late. Or when you find the perfect company for your thesis or product, you'll know that Sarah just happens to know their cto. How does Sarah know everyone who knows she's a genius? Learn how VCs and GTM teams find the best startups six months ahead of the competition on Harmonic AI. And while Harmonik helps you stay ahead of the curve in startup investing, what if your phone could help you do that? The same with your wallet? We spend nearly half of our waking lives glued to our phones, upwards of 50 hours every week. Recently, one company transforming this reality stood out so much I personally became a shareholder. Mode Mobile Mode Mobile created the EarnPhone, a smartphone that pays you for daily activities instead of big tech. Profiting billions from our attention. Mode returns over 325 million directly to users through earnings and savings savings. Mode's revenue surged an incredible 32,000% in three years, recognized by Deloitte as 2023's fastest growing software company in North America. And here's why I'm excited. MOAD's equity offerings have raised over 30 million from 20,000 retail investors, one of 2025's standout public raises. You can now join me as a shareholder with as little as $1,000 at invest.modemobile.com 20VC for a limited time unlock up to 100% bonus shares and a free Earn phone. Email us for Investor Brief@20vcodemobile.com or check out invest.modemobile.com 20VC as always, I so appreciate all your support and stay tuned for an incredible episode coming on Monday with the founder of Dave the most incredible turnaround in the public markets. They went from over a billion dollars to a $50 million market cap. The turnaround story on Monday.
The Twenty Minute VC (20VC): Foundation Models and the Future of AI with Rich Socher
Episode Title: "Foundation Models: Who Wins & Who Loses | How Economies and Labour Markets Need to Change in a World of AI | China vs the US in an AI Race: What You Need to Know | Rich Socher, Founder @ You.com"
Release Date: April 18, 2025
Host: Harry Stebbings
Guest: Rich Socher, Founder and CEO of You.com
In this episode of The Twenty Minute VC (20VC), host Harry Stebbings engages in a comprehensive discussion with Rich Socher, founder and CEO of You.com. Rich brings an extensive background in artificial intelligence (AI), having served as Chief Scientist and EVP at Salesforce and CEO/CTO of the AI startup Metamind, which was acquired by Salesforce. His contributions to natural language processing (NLP) and foundational models position him as a leading voice in understanding the current AI landscape.
Rich Socher opens the conversation by addressing the rapid advancements and the overwhelming influx of updates in foundational models, particularly Large Language Models (LLMs). He describes AI as a "rising tide" with numerous "hype bubbles" emerging and dissipating. Rich emphasizes that while models like those from Sam Altman are likened to the capability of a "PhD student" ([06:11]), most everyday tasks don’t require such advanced intelligence. Instead, the true potential lies in integrating these models into businesses to enhance functionality and efficiency.
Notable Quote:
"AI is kind of this tide that's rising, but on top of that tide, you have a lot of little hype bubbles that come up and down." ([06:11] Rich Socher)
The discussion shifts to the commoditization of LLMs. Rich agrees that LLMs are becoming commoditized, drawing an analogy to the telecommunications industry. He suggests that pure infrastructure layers of LLMs resemble telecom companies—high capital expenditure with significant value creation but limited value capture.
Notable Quote:
"LLM companies, especially just the pure thin infrastructure layer of LLMs are going to look, I think more and more like telcos in the sense that it's high capex huge expenditure to build it." ([08:13] Rich Socher)
Harry probes the sustainability of value distribution within the LLM ecosystem, highlighting the challenges of creating moats in a commoditized market. Rich acknowledges that consumer-focused companies like OpenAI, with their flagship product ChatGPT, hold significant market share, making other LLM applications appear as "rounding errors."
Notable Quote:
"If you're now just in that API infrastructure layer, it's very different. You have a lot more pressure." ([09:40] Rich Socher)
The conversation delves into the debate between specialized AI applications versus horizontal, general-purpose agents. Rich advocates for specialization, particularly in enterprise settings, where tailored AI solutions can address specific business needs more effectively than generalized models.
Notable Quote:
"We're seeing that play out in a variety of different ways. Like we're also focusing more on enterprise." ([16:28] Rich Socher)
Harry raises the topic of integrating advertisements into LLMs. Rich provides insights into why ads perform poorly in chat environments compared to traditional search ads. He underscores the importance of user experience, noting that intrusive or irrelevant ads can degrade the overall product quality.
Notable Quote:
"Ads work 10 to 100x worse than search ads in search." ([11:39] Rich Socher)
Rich discusses the ongoing "unbundling wave" in consumer applications, where users prefer specialized apps for specific tasks over all-in-one solutions. He predicts that LLMs will gain traction in enterprise environments, where complex questions and efficiency are paramount.
Notable Quote:
"There's a huge unbundling wave. And so LLMs, as part of that unbundling wave of Google, LLMs will capture whenever you have more complex questions." ([13:07] Rich Socher)
One of the most exciting applications of AI, according to Rich, lies in the fields of biology and medicine. He highlights how AI can unravel complex systems, such as simulating cellular interactions, which could lead to breakthroughs in understanding diseases and developing cures.
Notable Quote:
"AI is the perfect tool to tackle that kind of complexity because we can now have similar things, we understand how one neuron works, but when you have enough of them, you scale it up enough." ([25:19] Rich Socher)
Addressing the societal impacts of AI, Rich expresses concern over immediate job displacement and the strain on social systems. He emphasizes the need for robust support mechanisms to help individuals transition into new roles as AI transforms various industries.
Notable Quote:
"Job changes are brutal in the moment. There will add a lot of pressure on social systems." ([34:06] Rich Socher)
The discussion touches on the potential of robotics to reach a "ChatGPT moment." Rich is skeptical, pointing out the challenges in developing humanoid robots that can handle the nuanced tasks humans perform daily. He argues that specialized robots may be more practical for specific industries.
Notable Quote:
"The tricky bit in robotics is that part of why ChatGPT had this amazing moment is that it's so general, right? You can just ask it anything." ([28:04] Rich Socher)
Rich explores the intersection of quantum computing and AI, envisioning a future where quantum advancements enable the simulation of complex biological systems. While acknowledging the threat quantum computing poses to data security, he is optimistic about its potential to accelerate scientific discoveries.
Notable Quote:
"Simulate a cell and then multiple cells and organs and organisms, all of a sudden AI can try billions of different things on how to cure that cancer." ([50:07] Rich Socher)
Towards the end of the episode, Rich shares personal insights and reflections. He discusses his evolving beliefs about AI timelines, the importance of programming skills, and his criteria for measuring success. Rich emphasizes positive impact over financial gain and expresses optimism about AI's role in advancing human knowledge and health.
Notable Quotes:
The episode concludes with Rich and Harry reflecting on the multifaceted implications of AI and foundational models. Rich underscores the necessity of strategic investment in AI, the importance of specialized applications, and the ethical considerations that come with technological advancements. His insights provide a nuanced perspective on the future trajectory of AI, emphasizing both its transformative potential and the challenges that lie ahead.
Key Takeaways:
Commoditization of LLMs: While foundational models are becoming commoditized, value capture remains challenging, especially for pure infrastructure providers.
Specialization Over Generalization: Specialized AI applications, particularly in enterprise settings, offer more sustainable value compared to horizontal, general-purpose agents.
AI in Biology and Medicine: AI holds significant promise in unraveling complex biological systems, potentially leading to groundbreaking medical advancements.
Societal Impacts: Immediate job displacement due to AI necessitates robust social support systems and rethinking of workforce training.
Robotics and Quantum Computing: While robotics faces practical challenges in achieving general-purpose functionality, quantum computing could revolutionize AI-driven scientific research.
Rich Socher’s deep expertise and forward-thinking perspectives provide listeners with a comprehensive understanding of the current and future state of AI, highlighting both its transformative potential and the critical considerations required for its integration into society.