Most people think sales is something you do to someone. Michael Mojo says that mindset is exactly why most people are broke, and why the ones getting rich think about it completely differently.

In this episode, he breaks down the six-step framework he calls DECIDE, the same one he's used to close nine-figures in deals and teach his own team to sell without sounding like a salesperson. It's not a script. It's not manipulation. It's a way of guiding someone toward the decision that's actually best for them, and Michael explains why almost nobody does this part right.

He unpacks why most salespeople talk too early, why asking the wrong kind of question kills a deal before it starts, and the exact moment in a conversation where trust is either built or destroyed in seconds. He also gets into why indecisiveness is quietly wrecking people's businesses and their bank accounts, and what it actually looks like to help someone make a fast, confident decision instead of leaving them stuck.

If you've ever felt like selling is something you have to survive rather than something you can lead, this episode will change how you think about every conversation you have from now on.

In this episode:

The six-step framework behind every high-converting sales conversation
Why asking yes/no questions is quietly killing your close rate
The moment trust is won or lost in every sales interaction
Why 80-90% of a sale happens before you ever mention the solution
The real reason indecisive people stay stuck, and how to move them
Why scripts hold good salespeople back once they've mastered the fundamentals

When you're ready to fast track your results, here's 2 ways I can help:

This month's intake for The Odyssey is now open. If you've hit a ceiling in your business and know the constraint is you, not your business, this is the breakthrough. Limited intake [Learn more]
Stuck, need clarity, or just want to upgrade how you think, lead and perform? Thrive Time is my premier self leadership event. [Secure your seat]

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